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class=\"wp-block-quote\">\n<p><img decoding=\"async\" loading=\"lazy\" width=\"200\" height=\"210\" class=\"wp-image-3018\" style=\"width: 150px;\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2023\/04\/Ofir-Pasternak-Persona.ly-Founder-and-RD-Director.png\" alt=\"Ofir-Pasternak-Persona.ly-Founder-and-RD-Director\"><\/p>\n\n\n\n<p>\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30ed\u30fc\u30f3\u30c1\u306f\u3001\u5f53\u793e\u306b\u3068\u3063\u3066\u753b\u671f\u7684\u306a\u4e8b\u3067\u3059\u3002\u65e2\u306b\u5f53\u793e\u72ec\u81ea\u306e\u30c4\u30fc\u30eb\u3067\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u3044\u307e\u3059\u3002\u76f4\u63a5\u7d71\u5408\u3059\u308b\u4e8b\u3067\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3092\u5f97\u308b\u4e8b\u304c\u51fa\u6765\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3057\u305f\u4eba\u3005\u306b\u5bfe\u3057\u3066\u5fc5\u8981\u306a\u4e88\u7b97\u3092\u7bc0\u7d04\u3057\u3001\u6642\u9593\u30d9\u30fc\u30b9\u306e\u30eb\u30fc\u30eb\u3092\u9069\u7528\u51fa\u6765\u308b\u69d8\u306b\u306a\u3063\u305f\u77ac\u9593\u306b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u8ffd\u52a0\u3059\u308b\u4e8b\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/persona.ly\/blog\/2022\/10\/re-engagement-case-study-nexon-dungeon-fighter\/\">Nexon<\/a>\u3001<a href=\"https:\/\/persona.ly\/blog\/2023\/08\/lightinthebox-e-commerce-re-engagement-case-study\/\">LightInTheBox<\/a>\u3001 <a href=\"https:\/\/persona.ly\/blog\/2022\/11\/mobile-retargeting-papaya-gaming\/\">Papaya Gaming<\/a>\u3001\u305d\u3057\u3066 <a href=\"https:\/\/persona.ly\/blog\/2023\/10\/how-we-outperformed-d7-roas-5-6x-for-grand-summoners-hardcore-rpg-on-ios\/\">NextNinja<\/a>\u3068\u3044\u3063\u305f\u3001\u5f53\u793e\u306e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306f\u3001\u65e2\u306b\u3053\u306e\u30c4\u30fc\u30eb\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3057\u3066\u304a\u308a\u3001\u671f\u5f85\u4ee5\u4e0a\u306e\u6210\u679c\u3092\u4e0a\u3052\u3066\u3044\u307e\u3059\u3002<\/p>\n<cite><em>Persona.ly\u5275\u696d\u8005\u517cR&amp;D\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\u3001\u30aa\u30d5\u30a3\u30fc\u30eb\u30fb\u30d1\u30b9\u30c6\u30eb\u30ca\u30fc\u30af\u6c0f<\/em><\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>&#12514;&#12496;&#12452;&#12523;&#12450;&#12503;&#12522;&#12497;&#12502;&#12522;&#12483;&#12471;&#12531;&#12464;&#12398;&#31478;&#20105;&#29872;&#22659;&#12434;&#30906;&#35469;&#12377;&#12427;&#12395;&#12399;&#12289;&#12518;&#12540;&#12470;&#12540;&#34892;&#21205;&#12398;&#35443;&#32048;&#12394;&#29702;&#35299;&#12392;&#21454;&#30410;&#26368;&#36969;&#21270;&#12408;&#12398;&#25126;&#30053;&#30340;&#12450;&#12503;&#12525;&#12540;&#12481;&#12364;&#24517;&#35201;&#12391;&#12377;&#12290;&#12522;&#12479;&#12540;&#12466;&#12486;&#12451;&#12531;&#12464;&#12399;&#12289;&#29305;&#12395;&#32076;&#28168;&#12364;&#20302;&#36855;&#12375;&#12390;&#12356;&#12427;&#26152;&#20170;&#12289;&#12514;&#12496;&#12452;&#12523;&#12450;&#12503;&#12522;&#24195;&#21578;&#20027;&#27096;&#12395;&#12392;&#12387;&#12390;&#25126;&#34899;&#30340;&#12394;&#35201;&#12392;&#12375;&#12390;&#27963;&#29992;&#12373;&#12428;&#12390;&#12356;&#12414;&#12377;&#12290; &#12487;&#12540;&#12479;&#12434;&#25496;&#12426;&#19979;&#12370;&#12289;&#12479;&#12540;&#12466;&#12483;&#12488;&#12434;&#32094;&#12387;&#12383;&#12450;&#12503;&#12525;&#12540;&#12481;&#12434;&#27963;&#29992;&#12377;&#12427;&#20107;&#12391;&#12289;&#12522;&#12479;&#12540;&#12466;&#12486;&#12451;&#12531;&#12464;&#12399;&#12289;&#12497;&#12502;&#12522;&#12483;&#12471;&#12515;&#12540;&#12364;&#20241;&#30496;&#12450;&#12503;&#12522;&#12518;&#12540;&#12470;&#12540;&#12395;&#20877;&#24230;&#12456;&#12531;&#12466;&#12540;&#12472;&#12513;&#12531;&#12488;&#12375;&#12289;&#12450;&#12503;&#12522;&#12398;&#20351;&#29992;&#12434;&#20877;&#38283;&#12373;&#12379;&#12289;&#28508;&#22312;&#30340;&#12395;LTV&#12434;&#22679;&#21152;&#12373;&#12379;&#12427;&#20107;&#12434;&#21487;&#33021;&#12395;&#12375;&#12414;&#12377;&#12290;&#12487;&#12540;&#12479;&#20998;&#26512;&#12392;&#31934;&#23494;&#12394;&#12479;&#12540;&#12466;&#12486;&#12451;&#12531;&#12464;&#12395;&#26681;&#12374;&#12375;&#12383;&#12371;&#12398;&#25126;&#30053;&#12399;&#12289;&#12424;&#12426;&#22810;&#12367;&#12398;&#12467;&#12531;&#12496;&#12540;&#12472;&#12519;&#12531;&#12434;&#20419;&#36914;&#12375;&#12289;&#21454;&#30410;&#28304;&#12434;&#24375;&#21270;&#12377;&#12427;&#19978;&#12391;&#37325;&#35201;&#12394;&#24441;&#21106;&#12434;&#26524;&#12383;&#12375;&#12414;&#12377;&#12290; &#29694;&#22312;&#24066;&#22580;&#12395;&#23384;&#22312;&#12377;&#12427;&#12477;&#12522;&#12517;&#12540;&#12471;&#12519;&#12531;&#12434;&#35519;&#26619;&#12375;&#12383;&#32080;&#26524;&#12289;&#31169;&#36948;&#12399;&#24195;&#21578;&#20027;&#12395;&#20840;&#12390;&#12434;&#20633;&#12360;&#12383;&#12477;&#12522;&#12517;&#12540;&#12471;&#12519;&#12531;&#12434;&#25552;&#20379;&#12377;&#12427;&#27231;&#20250;&#12434;&#35211;&#20986;&#12375;&#12414;&#12375;&#12383;: 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Nexon&#12289;LightInTheBox&#12289; Papaya Gaming&#12289;&#12381;&#12375;&#12390; NextNinja&#12392;&#12356;&#12387;&#12383;&#12289;&#24403;&#31038;&#12398;&#12463;&#12521;&#12452;&#12450;&#12531;&#12488;&#12399;&#12289;&#26082;&#12395;&#12371;&#12398;&#12484;&#12540;&#12523;&#12434;&#26368;&#22823;&#38480;&#12395;&#27963;&#29992;&#12375;&#12390;&#12362;&#12426;&#12289;&#26399;&#24453;&#20197;&#19978;&#12398;&#25104;&#26524;&#12434;&#19978;&#12370;&#12390;&#12356;&#12414;&#12377;&#12290; Persona.ly&#21109;&#26989;&#32773;&#20860;R&amp;D&#12487;&#12451;&#12524;&#12463;&#12479;&#12540;&#12289;&#12458;&#12501;&#12451;&#12540;&#12523;&#12539;&#12497;&#12473;&#12486;&#12523;&#12490;&#12540;&#12463;&#27663;<\/p>\n","protected":false},"author":17,"featured_media":3370,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[385],"tags":[200],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - 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