{"id":3394,"date":"2024-03-04T07:22:36","date_gmt":"2024-03-04T07:22:36","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=3394"},"modified":"2024-03-04T07:40:10","modified_gmt":"2024-03-04T07:40:10","slug":"how-we-outperformed-re-subscription-cost-kpi-4-5x-for-wavve-content-streaming-platform","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ko\/2024\/03\/how-we-outperformed-re-subscription-cost-kpi-4-5x-for-wavve-content-streaming-platform\/","title":{"rendered":"\ucf58\ud150\uce20 \uc2a4\ud2b8\ub9ac\ubc0d \ud50c\ub7ab\ud3fc Wavve\uac00 \uc7ac\uad6c\ub3c5 \ube44\uc6a9\uc744 4.5\ubc30\ub098 \uc904\uc778 \ube44\uacb0"},"content":{"rendered":"\n

\ucf00\uc774\uc2a4 \uc2a4\ud130\ub514 PDF \ub2e4\uc6b4\ub85c\ub4dc\ud558\uae30<\/a><\/p>\n\n\n\n

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Persona.ly\ub294 \ub514\uc9c0\ud138 \uc560\ub4dc\ud14c\ud06c \uc804\ubb38 \ud37c\ud3ec\uba3c\uc2a4 \ub300\ud589\uc0ac \ubaa8\ube44\ub370\uc774\uc988\uc640 \ud611\ub825\ud558\uc5ec \uc218\ubc31\ub9cc \uba85\uc774 \uc990\uae30\ub294 \ud55c\uad6d\uc758 \ucd5c\uace0 \uc778\uae30 \ube44\ub514\uc624 \uc2a4\ud2b8\ub9ac\ubc0d \uc11c\ube44\uc2a4\uc778 \uc6e8\uc774\ube0c(Wavve) \uc571 \uc0ac\uc6a9\uc790\uc758 \uc7ac\ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\ub294 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\ucea0\ud398\uc778 \ubaa9\ud45c<\/h2>\n\n\n\n

\uad11\uace0 \ucea0\ud398\uc778\uc758 \ucd5c\uc885 \ubaa9\ud45c\ub294 \uae30\uc874\uc5d0 \uc720\ub8cc \uad6c\ub3c5\uc744 \ud558\uc600\uc73c\ub098 \uad6c\ub3c5\uc744 \uc911\ub2e8\ud55c \uc0ac\uc6a9\uc790\ub97c \ub2e4\uc2dc \ucc38\uc5ec\uc2dc\ud0a4\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4. (\ucea0\ud398\uc778 KPI\ub294 \uad6c\ub9e4 \ube44\uc6a9(\uc7ac\uad6c\ub3c5 \ube44\uc6a9)\uc73c\ub85c \ud568)<\/p>\n\n\n\n

\uacb0\uacfc \uc694\uc57d:<\/h2>\n\n\n\n
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>100<\/strong><\/p>\n\n\n\n

2\uc8fc\ucc28\uc5d0 \uc7ac\uad6c\ub3c5 \ube44\uc6a9 KPI\uc5d0 \ub3c4\ub2ec\ud558\uace0 \uc774\ub97c \ucd08\uacfc \ub2ec\uc131<\/p>\n<\/div>\n\n\n\n

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4.5x<\/strong><\/p>\n\n\n\n

\uc774\uc0c1 KPI \ucd08\uacfc \ub2ec\uc131(\uc7ac\uad6c\ub3c5 \ube44\uc6a9), 9\uc8fc\uac04 \uc9c0\uc18d\uc801\uc778 \ud37c\ud3ec\uba3c\uc2a4 \uc0c1\uc2b9<\/p>\n<\/div>\n<\/div>\n\n\n\n

\ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucea0\ud398\uc778 \uc808\ucc28<\/h2>\n\n\n\n

\uc6e8\uc774\ube0c(Wavve)\uc758 \ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \uc704\ud55c \ub300\uc0c1 \uace0\uac1d\uc744 \ubc1b\uc740 \ud6c4 \ucea0\ud398\uc778 \uc2dc\uc791\uacfc \ub3d9\uc2dc\uc5d0 \uc7a0\uc7ac \uace0\uac1d\uc744 \ub300\uc0c1\uc73c\ub85c \ud559\uc2b5\uc744 \uc9c4\ud589\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

Persona.ly\uc758 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 DSP\ub294 1\ub4f1\uae09 \uc560\ub4dc\uc775\uc2a4\uccb4\uc778\uc9c0\uc640 \uc9c1\uc811 \uc5f0\ub3d9\ub418\uc5b4 \ucd08\ub2f9 3\ubc31\ub9cc \uac1c\uac00 \ub118\ub294 \uad11\uace0 \uacbd\ub9e4\ub97c \ucc98\ub9ac\ud569\ub2c8\ub2e4. \uac01 \uacbd\ub9e4\uc5d0\uc11c 60\uac1c \uc774\uc0c1\uc758 \ub370\uc774\ud130 \ud3ec\uc778\ud2b8\uc5d0 \uc811\uadfc\ud558\uc5ec \ucd5c\uace0 \uac00\uce58\uc758 \uc0ac\uc6a9\uc790 \uc9d1\ub2e8\uc744 \uc815\uc758\ud569\ub2c8\ub2e4. \uc774 \uc811\uadfc \ubc29\uc2dd\uc73c\ub85c \uc800\ud76c \uba38\uc2e0 \ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uc740 \uac01 \uc571\ub9c8\ub2e4 \uace0\uc720 \ubd84\ub958 \ubaa8\ub378\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4<\/strong>.<\/p>\n\n\n\n

\ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud55c \ud6c4 \ucc98\uc74c \uba70\uce60 \uc774\ub0b4\uc5d0 \ucda9\ubd84\ud55c \uae0d\uc815\uc801\uc778 \uc2e0\ud638(\uc7ac\uc124\uce58 \ubc0f \uc774\ubca4\ud2b8 \uc815\ubcf4)\ub97c \ubc1b\uc740 \ud6c4, \uc800\ud76c \uc54c\uace0\ub9ac\uc998\uc774 \uae30\ubcf8 \ud0c0\uac9f\ud305 \ubaa8\ub378\uc744 \uc0dd\uc131\ud569\ub2c8\ub2e4. <\/strong><\/p>\n\n\n\n

2\uc8fc\ucc28\uc5d0\ub294 \uc785\ucc30\uc790\uac00 \uc804\ud658(Wavve \uc571 \uc7ac\uad6c\ub3c5) \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc7a0\uc7ac\uace0\uac1d\uc744 \uc2dd\ubcc4\ud560 \uc218 \uc788\uc5c8\uace0 \ub2e4\uc2dc \uc720\ub8cc \uad6c\ub3c5\uc790\uac00 \ub420 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc7a0\uc7ac \uace0\uac1d\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ud2b9\uc815 \ud64d\ubcf4 \ucf58\ud150\uce20 \uc7a5\ub974\uc5d0 \ub300\ud55c \uc120\ud638\ub3c4\ub97c \uae30\ubc18\uc73c\ub85c \ud2b9\uc815 \uad11\uace0\uac00 \ud574\ub2f9 \uc0ac\uc6a9\uc790 \uc9d1\ub2e8\uc5d0 \ud45c\uc2dc\ub418\ub294 \uad11\uace0 \ucd5c\uc801\ud654 \ubc29\ubc95\uc778 \uc0c1\ud669\ubcc4 \ubc34\ub527\uae30\ubc95(Contextual Bandits)<\/strong>\uc744 \uc801\uc6a9\ud558\uc5ec \uad11\uace0 \ucea0\ud398\uc778 \uc131\uacfc\ub97c \ud06c\uac8c \ud5a5\uc0c1\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. Wavve \uadf8\ub9ac\uace0 \ubaa8\ube44\ub370\uc774\uc988\uc640 \uae34\ubc00\ud55c \ud611\ub825\uc744 \ud1b5\ud574 \uc804\ub7b5\uacfc \uc77c\uad00\uc131\uc744 \uc720\uc9c0\ud558\uace0 \uacb0\uacfc\ub97c \uac1c\uc120\uc5d0 \uc911\uc694\ud55c \uc0b0\ucd9c\ubb3c\uacfc \ud53c\ub4dc\ubc31\uc744 \uc5bb\uc5c8\uc2b5\ub2c8\ub2e4<\/strong>.<\/p>\n\n\n\n

\ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucea0\ud398\uc778 \uacb0\uacfc<\/h2>\n\n\n\n

\uc7ac\uad6c\ub3c5\ub2f9 \ube44\uc6a9 \ubc0f \uc804\ud658\uc728<\/h3>\n\n\n\n

\ucea0\ud398\uc778 \uccab \uc8fc \ub0b4\uc5d0 \uc218\uc9d1\ub41c \ucd08\uae30 \uc774\ubca4\ud2b8 \uac12\uc744 \ud1b5\ud574 \uc800\ud76c \uba38\uc2e0\ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uc774 \uae30\ubcf8 \ud0c0\uac9f\ud305 \ubaa8\ub378\uc744 \uc0dd\uc131\ud558\uc600\uc2b5\ub2c8\ub2e4<\/strong>.<\/p>\n\n\n\n

\uc571\uc744 \uc7ac\uc124\uce58\ud558\uac70\ub098 \ub2e4\uc2dc \uc2e4\ud589\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc0ac\uc6a9\uc790 \uc9d1\ub2e8\uc744 \ud0c0\uac9f\ud305\ud558\uc5ec KPI\uc5d0 \ub3c4\ub2ec\ud558\uc600\uace0 KPI\ubcf4\ub2e4 \ub450 \ubc30 \uc800\ub834\ud55c \ube44\uc6a9\uc73c\ub85c<\/strong> \uc571\uc744 \uc7ac\uad6c\ub3c5\ud560 \uc7a0\uc7ac \uace0\uac1d\uc744 \ud655\ubcf4\ud588\uc2b5\ub2c8\ub2e4.\uc571\uc744 \ub2e4\uc2dc \uc2e4\ud589\ud558\uac70\ub098 \uc7ac\uc124\uce58\ud558\uace0 \uc11c\ube44\uc2a4\ub97c \ub2e4\uc2dc \uad6c\ub3c5\ud558\ub294 \uc7a0\uc7ac\uace0\uac1d\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd98 \ucd94\uac00 \ucea0\ud398\uc778\ub97c \ucd5c\uc801\ud654\ud558\uc5ec \uc7ac\uad6c\ub3c5 \uc804\ud658\uc728<\/strong>\uc744 \ub450 \ubc30\ub098 \ub192\uc774\uace0<\/strong> \uc7ac\uad6c\ub3c5\ub2f9 \ube44\uc6a9\uc744 \ub300\ud3ed \uc808\uac10\ud558\uc5ec KPI\ub97c 4.5\ubc30 \ucd08\uacfc\ud558\ub294<\/strong> \uc131\uacfc\ub97c \uac70\ub450\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\uad11\uace0 \ucd5c\uc801\ud654\ub97c \uc704\ud55c \uc0c1\ud669\ubcc4 \ubc34\ub527<\/h3>\n\n\n\n

\uad11\uace0 \ucd5c\uc801\ud654<\/strong>\ub97c \uc704\ud574 \uc0c1\ud669\ubcc4 \ubc34\ub527\uae30\ubc95<\/strong>\uc744 \ud65c\uc6a9\ud558\uc5ec \ucea0\ud398\uc778 \uc131\uacfc\uc758 \ud310\ub3c4\ub97c \ubc14\uafb8\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

MAB(multi-armed bandit) \uc0c1\ud669\ubcc4 \ubc34\ub527,<\/p>\n\n\n\n

\uac00\uc7a5 \uc804\ud658\uc728\uc774 \ub192\uc740 \uad11\uace0\uac00 \uac00\uc7a5 \ub192\uc740 \uc810\uc720\uc728\uc744 \uc5bb\uace0 \ub098\uba38\uc9c0 \uad11\uace0\ub294 \uc0c8\ub85c\uc6b4 \uad11\uace0 \ucc54\ud53c\uc5b8\uc744 \ud0d0\uc0c9\ud558\uae30 \uc704\ud574 \ud14c\uc2a4\ud2b8\ub418\ub294 \uad11\uace0 \ucd5c\uc801\ud654<\/p>\n\n\n\n

\uc0c1\ud669\ubcc4 \ubc34\ub527<\/strong>\uc744 \uc0ac\uc6a9\ud558\uba74 \uc5ec\ub7ec \uc804\ud6c4 \uc774\ubca4\ud2b8 \uc2e0\ud638\ub97c \uae30\ubc18\uc73c\ub85c \uc11c\ub85c \ub2e4\ub978 \uad11\uace0 \ucc54\ud53c\uc5b8\uc744 \uc7a0\uc7ac\uace0\uac1d\uc5d0\uac8c \ud45c\uc2dc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc6e8\uc774\ube0c(Wavve) \uc0ac\ub840\uc758 \uacbd\uc6b0, 4\uac00\uc9c0 VOD \ucf58\ud150\uce20(\uc0ac\uadf9, \ucf54\ubbf8\ub514, \ub85c\ub9e8\ud2f1 \ucf54\ubbf8\ub514, \uc561\uc158 \ub4f1 4\uac1c \uc7a5\ub974)<\/strong>\uac00 \ub525\ub9c1\ud06c\ub97c \uc774\uc6a9\ud574 \uc571 \ub0b4 \ud2b9\uc815 \ud398\uc774\uc9c0\ub85c \uc5f0\uacb0\ub418\ub294 \ubc29\uc2dd\uc73c\ub85c \uad11\uace0\ud558\uc600\ub294\ub370 \uc7a5\ub974\uc5d0 \ub300\ud55c \uce5c\ubc00\ub3c4\ub97c \ubc14\ud0d5\uc73c\ub85c \ud37c\uc2a4\ub110\ub9ac\uac00 \uad11\uace0\ub97c \uc785\ucc30\ud558\uace0 \ub9e4\uce6d\ud558\uc600\uc2b5\ub2c8\ub2e4. \ud37c\uc2a4\ub110\ub9ac\uc758 \ub3c5\uc790 \uba38\uc2e0\ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uc5d0 \uc758\ud574 \uc815\uc758\ub41c \uc694\uc18c\uc758 \uc870\ud569\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc120\ud638\ub3c4\ub97c \uacc4\uc0b0\ud588\uc73c\uba70, \uc6e8\uc774\ube0c(Wavve)\uc758 \uacbd\uc6b0\uc5d0\ub294 \uc608\uce21 \uc131\ubcc4, \uc608\uce21 \uc5f0\ub839 \ubc0f \ubc30\uce58 \ucee8\ud14d\uc2a4\ud2b8\uac00 \uc8fc\uc694 \uc694\uc18c\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc774\ub97c \ud1b5\ud574 \uc6b0\ub9ac\ub294 \uac01 \ub300\uc0c1 \uc720\ud615\uc5d0 \uac00\uc7a5 \uad00\ub828\uc131\uc774 \ub192\uc740 \uad11\uace0 \uc18c\uc7ac\ub97c \ud45c\uc2dc\ud558\uc5ec \ud070 \uac1c\uc120\uc744 \uc774\ub8e8\uc5b4 \ub0bc \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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\"Yoonju<\/p>\n\n\n\n

\u201cPersona.ly\uc640\uc758 \uc6d0\ud65c\ud55c \ud611\uc5c5\uc740 \ube60\ub978 \uc5f0\ub3d9, \uba85\ud655\ud55c \uc758\uc0ac\uc18c\ud1b5, \ub3c5\uc790 \ub370\uc774\ud130 \ud65c\uc6a9 \ub355\ubd84\uc5d0 KPI\ub97c \ucd08\uacfc\ud558\ub294 \ub6f0\uc5b4\ub09c \uacb0\uacfc\ub97c \uac00\uc838\uc654\uc2b5\ub2c8\ub2e4. \ud37c\uc2a4\ub110\ub9ac\uc758 \ucd5c\uc801\ud654 \ub9de\ucda4\uc804\ub7b5\uc740 \ub2e8\uacc4\ub9c8\ub2e4 \ub180\ub77c\uc6b4 \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud588\uc2b5\ub2c8\ub2e4.”<\/p>\n\ubaa8\ube44\ub370\uc774\uc988 \ub2f4\ub2f9\uc790 \uc1a1\uc724\uc8fc<\/cite><\/blockquote>\n\n\n\n

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Wavve \uc18c\uac1c<\/h2>\n\n\n\n

\uc6e8\uc774\ube0c(Wavve)\ub294 \ud55c\uad6d\uc758 \uc778\uae30 \ub4dc\ub77c\ub9c8\ubd80\ud130 \uc790\uccb4 \uc81c\uc791 \ucee8\ud150\uce20 \ub4f1 \ub2e4\uc591\ud55c \ucf58\ud150\uce20 \ub77c\uc774\ube0c\ub7ec\ub9ac\ub85c \uc5ec\ub7ec \uc2dc\uccad\uc790\uc758 \uad00\uc2ec\uc744 \ub04c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc6e8\uc774\ube0c(Wavve)\ub294 \ud55c\uad6d\uc758 \uc8fc\uc694 \ubc29\uc1a1\uc0ac\uc640 \uc804\ub7b5\uc801 \ud30c\ud2b8\ub108\uc2ed\uc744 \uad6c\ucd95\ud558\uc5ec \uace0\ud488\uc9c8 \ucf58\ud150\uce20\ub97c \uafb8\uc900\ud788 \ud655\ubcf4\ud558\uace0 \uc778\uae30\uc640 \uc2dc\uc7a5 \uc785\uc9c0\ub97c \uac15\ud654\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uae30\uc220 \ud601\uc2e0, \uc0ac\uc6a9\uc790 \uce5c\ud654 UI \ubc0f \uac1c\uc778\ubcc4 \uc218\uc775\ud654 \uc804\ub7b5\uc5d0 \uc804\ub150\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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\ubaa8\ube44\ub370\uc774\uc988 \uc18c\uac1c<\/h2>\n\n\n\n

\ubaa8\ube44\ub370\uc774\uc988\ub294 \uc560\ub4dc\ud14c\ud06c \ubc0f \ub370\uc774\ud130 \uae30\ubc18\uc758 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc804\ubb38 \ub300\ud589\uc0ac\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n

\uc790\uccb4 \uc560\ub4dc\ud14c\ud06c \uc194\ub8e8\uc158\uc744 \ub3c4\uc785\ud558\uc5ec \ub370\uc774\ud130 \uae30\ubc18\uc758 \ub9c8\ucf00\ud305\uc744 \ud558\ub294\ub370 \ud544\uc694\ud55c \ubaa8\ub4e0 \uae30\uc220\uc744 \uac16\ucd98 Full stack \uc11c\ube44\uc2a4 \uae30\uc5c5\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub370\uc774\ud130 \ubd84\uc11d\uacfc \uc804\ub7b5\uc801 KPI \ubd84\uc11d\uc744 \ud1b5\ud55c \ud0c1\uc6d4\ud55c \ud37c\ud3ec\uba3c\uc2a4 \ucd5c\uc801\ud654 \uc2e4\ub825\uc744 \ubcf4\uc720\ud558\uace0 \uc788\uc73c\uba70 \uc6d0\ud65c\ud55c \ucea0\ud398\uc778 \uad00\ub9ac\uc640 \ucd5c\uace0 \ud488\uc9c8\uc744 \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

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\"Jieun<\/p>\n\n\n\n

Persona.ly\uac00 \ud55c\uad6d \uc2dc\uc7a5\uc5d0 \uc9c4\ucd9c\ud558\uace0 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc785\uc9c0\ub97c \ud655\uc7a5\ud558\uac8c \ub418\uc5b4 \ub9e4\uc6b0 \uae30\uc069\ub2c8\ub2e4. <\/p>\n\n\n\n

\ud55c\uad6d \uace0\uac1d\uc0ac\ub294 \uba38\uc2e0\ub7ec\ub2dd \ud0c0\uac8c\ud305\uacfc \uace0\ud488\uc9c8 \ud2b8\ub798\ud53d\uc5d0 \uac00\uce58\uc5d0 \ub300\ud55c \uc774\ud574\ub3c4\uac00 \uae4a\uc5b4 \ud070 \uc7a0\uc7ac\ub825\uc774 \uc788\ub2e4\uace0 \ubcf4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ubaa8\ube44\ub370\uc774\uc988\uc640 Wavve\uc758 \uae34\ubc00\ud55c \ud611\uc5c5\uc744 \ud1b5\ud574 \uc815\ub9d0 \uc88b\uc740 \uacb0\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\uc5c8\uace0 \uc55e\uc73c\ub85c\ub3c4 \ud611\ub825\uc774 \ub354\uc6b1 \ud655\ub300\ub418\uae30\ub97c \uae30\ub300\ud569\ub2c8\ub2e4.<\/p>\n\uc11c\uc9c0\uc740, Persona.ly \ucf54\ub9ac\uc544 \uc0ac\uc5c5\uac1c\ubc1c \uc774\uc0ac
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Persona.ly \uc18c\uac1c<\/h2>\n\n\n\n

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Persona.ly\ub294 \ud30c\ud2b8\ub108\ub97c \uc704\ud55c \uacf5\uae09\uc5c5\uccb4\uac00 \uc544\ub2c8\ub77c \ucc44\ub110 \uc804\ubc18\uc5d0\uc11c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uc2e4\uc81c \uac00\uce58, \uc131\uc7a5 \ubc0f \uad11\ubc94\uc704\ud55c \ub9c8\ucf00\ud305 \uc778\uc0ac\uc774\ud2b8\ub97c \uc0dd\uc131\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \ud30c\ud2b8\ub108\uac00 \ub418\ub3c4\ub85d \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

케이스 스터디 PDF 다운로드하기 Persona.ly는 디지털 애드테크 전문 퍼포먼스 대행사 모비데이즈와 협력하여 수백만 명이 즐기는 한국의 최고 인기 비디오 스트리밍 서비스인 웨이브(Wavve) 앱 사용자의 재참여를 유도하는 캠페인을 진행했습니다. 캠페인 목표 광고 캠페인의 최종 목표는 기존에 유료 구독을 하였으나 구독을 중단한 사용자를 다시 참여시키는 것이었습니다. (캠페인 KPI는 구매 비용(재구독 비용)으로 함) 결과 요약: >100 2주차에 재구독 … <\/p>\n

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