{"id":3411,"date":"2024-04-15T08:52:06","date_gmt":"2024-04-15T08:52:06","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=3411"},"modified":"2024-04-24T10:40:44","modified_gmt":"2024-04-24T10:40:44","slug":"%eb%a7%88%ec%bc%80%ed%84%b0%ea%b0%80-%ec%95%8c%ec%95%84%ec%95%bc-%ed%95%a0-2024-%ea%b0%9c%ec%9d%b8%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ed%8a%b8%eb%a0%8c%eb%93%9c","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ko\/2024\/04\/%eb%a7%88%ec%bc%80%ed%84%b0%ea%b0%80-%ec%95%8c%ec%95%84%ec%95%bc-%ed%95%a0-2024-%ea%b0%9c%ec%9d%b8%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ed%8a%b8%eb%a0%8c%eb%93%9c\/","title":{"rendered":"\ub9c8\ucf00\ud130\uac00 \uc54c\uc544\uc57c \ud560 2024 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ud2b8\ub80c\ub4dc"},"content":{"rendered":"\n

2024\ub144\uc5d0\ub3c4 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ud2b8\ub80c\ub4dc\ub294 \uaddc\uc81c\uc758 \ubcc0\ud654, \uae30\uc220\uc758 \ubc1c\uc804, \uadf8\ub9ac\uace0 \ubcf4\ub2e4 \ud22c\uba85\ud55c \uac1c\uc778\uc815\ubcf4 \ucc98\ub9ac\ub97c \uc694\uad6c\ud558\ub294 \uc720\uc800\ub4e4\uc758 \uc601\ud5a5\uc744 \ubc1b\uc544 \ub04a\uc784\uc5c6\uc774 \uc9c4\ud654\ud560 \uac83\uc785\ub2c8\ub2e4. \uc9c0\uae08\uacfc \uac19\uc740 \uaca9\ubcc0\uc758 \uc2dc\uae30\uc5d0\ub294 \uc0c8\ub85c\uc6b4 \ubcc0\ud654\ub97c \uc55e\uc11c\uc11c \uc778\uc9c0\ud558\uace0 \uadf8\uc5d0 \ub300\ud55c \ud574\uacb0 \ubc29\uc548\uc744 \ube60\ub974\uac8c \ucc3e\uc744 \uc218 \uc788\uc5b4\uc57c \uc0b4\uc544\ub0a8\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\uc810\uc810 \ub354 \uac15\ud654\ub418\ub294 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uaddc\uc81c\uc5d0 \ub9de\ucdb0 \uc5b4\ub5bb\uac8c \ud558\uba74 \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc720\uc9c0\ud560 \uc218 \uc788\uc744\uc9c0 \ub9c8\ucf00\ud130\ub4e4\uc758 \uace0\ubbfc\uc740 \ub04a\uc774\uc9c0 \uc54a\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc9c0\uc18d\uc801\uc73c\ub85c \ubcc0\ud654\ud558\ub294 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ud2b8\ub80c\ub4dc\uc5d0 \uc801\uc751\ud558\uace0 \ube60\ub974\uac8c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0 \uc801\uc6a9\ud558\uae30 \uc704\ud574 \uc5d0\uc5b4\ube0c\ub9bf\uc9c0<\/a>\uac00 \uc9c0\uae08 \ub9c8\ucf00\ud130\ub4e4\uc774 \uc54c\uc544\uc57c \ud560 \ucd5c\uc2e0 \uc815\ubcf4\ub97c \uc815\ub9ac\ud574 \ubcf4\uc558\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\uc815\ucc45\uc758 \ubcc0\ud654: GDPR\uc5d0 \uc774\uc740 \uc720\ub7fd\uc758 \ub514\uc9c0\ud138 \uc2dc\uc7a5\ubc95 (Digital Markets Act) <\/h2>\n\n\n\n

\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc6c0\uc9c1\uc784\uc758 \uc2dc\uc791\uc744 \uc54c\ub9ac\ub358 \uc720\ub7fd \uc5f0\ud569\uc758 \uc77c\ubc18 \ub370\uc774\ud130 \ubcf4\ud638 \uaddc\uc815(General Data Protection Regulation, GDPR)\uc5d0 \uc774\uc5b4 \uc720\uc800\uc758 \uc628\ub77c\uc778 \uae30\ubcf8 \uad8c\ub9ac\ub97c \ubcf4\uc7a5\ud558\uace0, \uacf5\uc815\ud558\uace0 \uc5f4\ub9b0 \ub514\uc9c0\ud138 \uacbd\uc81c \ud658\uacbd\uc744 \uc870\uc131\ud558\uae30 \uc704\ud574 \uc0c8\ub85c\uc6b4 \uaddc\uc81c \uc870\uce58\uac00 \ubc1c\ud45c\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub300\ud615 \ub514\uc9c0\ud138 \ud50c\ub7ab\ud3fc\uc758 \ud798\uacfc \uc601\ud5a5\ub825\uc744 \uc870\uc808\ud558\uae30 \uc704\ud574 \ubc1c\uc758\ub41c \uc774\ubc88 \ub514\uc9c0\ud138 \uc2dc\uc7a5\ubc95(Digital Markets Act, \uc774\ud558 DMA)<\/a>\uc740 \uc54c\ud30c\ubcb3(Alphabet), \uc544\ub9c8\uc874(Amazon), \uc560\ud50c(Apple), \ubc14\uc774\ud2b8\ub304\uc2a4(ByteDance), \uba54\ud0c0(Meta), \ub9c8\uc774\ud06c\ub85c\uc18c\ud504\ud2b8(Microsoft)\uc758 6\uac1c \uae30\uc5c5\uc744 \uc720\uc800\uc640 \ud310\ub9e4\uc790\ub97c \uc911\uac1c\ud55c\ub2e4\ub294 \uc758\ubbf8\uc758 \uac8c\uc774\ud2b8\ud0a4\ud37c(Gatekeeper)\ub85c \uc9c0\uc815\ud558\uc600\uc2b5\ub2c8\ub2e4. \uc8fc\ub85c \ube45\ud14c\ud06c \uae30\uc5c5\uc5d0 \ub300\ud55c \uaddc\uc81c\ub098 \uacf5\uc815\ud55c \uacbd\uc7c1 \uc870\uac74\uc758 \uc720\uc9c0\ub97c \ub2e4\ub8e8\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc640 \ub3d9\uc2dc\uc5d0 \uc720\uc800\uc758 \uac1c\uc778\uc815\ubcf4 \uc7ac\uc0ac\uc6a9 \uae08\uc9c0, \uad11\uace0 \ubaa9\uc801\uc73c\ub85c \uc720\uc800\ub97c \ucd94\uc801\ud558\uae30 \uc804\uc5d0 \uba85\uc2dc\uc801\uc778 \ub3d9\uc758\ub97c \uc5bb\uc5b4\uc57c \ud558\ub294 \ub4f1 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc640 \uad00\ub828\ub41c \ub0b4\uc6a9 \uc5ed\uc2dc \ub2e4\uc218 \ud3ec\ud568\ub418\uc5b4 \uc788\uc5b4 \uc774\uc640 \uad00\ub828\ub41c \uc5c5\uacc4\uc5d0\uc11c\uc758 \ub2e4\uc591\ud55c \ubcc0\ud654\uac00 \uc608\uc0c1\ub429\ub2c8\ub2e4. <\/p>\n\n\n\n

\ud50c\ub7ab\ud3fc\uc5d0\uc11c\uc758 \ubcc0\ud654: \ub514\uc9c0\ud138 \uc5c5\uacc4\uc758 \ub2e4\uc591\ud55c \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ub300\uc751\ucc45<\/h2>\n\n\n\n

\ub514\uc9c0\ud138 \uc2dc\uc7a5\ubc95\uc5d0 \ub300\ud55c \ub300\uc751<\/h3>\n\n\n\n


\uc54c\ud30c\ubcb3(Alphabet)\uc740 \ub514\uc9c0\ud138 \uc2dc\uc7a5\ubc95\uc5d0 \ub300\ud55c \ub300\uc751\uc73c\ub85c \uad6c\uae00 \uc81c\ud488 \uac04 \ub370\uc774\ud130 \uacf5\uc720\uc5d0 \ub300\ud55c \ub3d9\uc758\ub97c \uc694\uccad\ud558\ub294 \ubc30\ub108\ub97c \ub3c4\uc785\ud560 \uc608\uc815\uc785\ub2c8\ub2e4. \uadf8\ub3d9\uc548 \uac1c\uc778\ud654\ub41c \uad11\uace0 \ub178\ucd9c \ub4f1\uc758 \ubaa9\uc801\uc73c\ub85c \uc554\ubb35\uc801\uc73c\ub85c \uad6c\uae00 \uc81c\ud488 \uac04 \uc720\uc800\uc758 \uac1c\uc778\uc815\ubcf4\uac00 \uacf5\uc720\ub418\uc5c8\uc9c0\ub9cc DMA\uc758 \uc2dc\ud589\uacfc \ub354\ubd88\uc5b4 \uc720\uc800\uc758 \ub3d9\uc758 \uc5c6\uc774\ub294 \ub354\uc774\uc0c1 \uc774\ub7ec\ud55c \uacf5\uc720\uac00 \ubd88\uac00\ub2a5\ud574\uc9d1\ub2c8\ub2e4.

\uc560\ud50c(Apple)\uc5d0\uc11c\ub3c4 \uc720\uc800\uc758 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ubc0f \ubcf4\uc548 \uc704\ud611\uc744 \ubc29\uc9c0\ud558\uae30 \uc704\ud574 iOS \uc571\uc5d0 \ub300\ud55c \uacf5\uc99d, \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \uac1c\ubc1c\uc790\uc5d0 \ub300\ud55c \uc778\uc99d, \ub300\uccb4 \uacb0\uc81c \ub4f1\uc758 \uc870\uce58\ub97c \uc0c8\ub86d\uac8c \ub3c4\uc785\ud560 \uac83\uc73c\ub85c \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \ud574\ub2f9 \ubcf4\ud638 \uc7a5\uce58\ub294 \uc0ac\uc6a9\uc790\uac00 iOS 17.4 \uc774\ud6c4 \ubc84\uc804\uc744 \ub2e4\uc6b4\ub85c\ub4dc\ud560 \uc218 \uc788\ub294 2024\ub144 3\uc6d4 \uc774\ud6c4 \ubd80\ud130 \uc801\uc6a9\ub420 \uc608\uc815\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\uad6c\uae00 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4(Google Privacy Sandbox)<\/h3>\n\n\n\n

\uad6c\uae00\uc740 \uc720\uc800\ub4e4\uc5d0\uac8c \uc548\uc804\ud55c \uc628\ub77c\uc778 \ud658\uacbd\uc744 \uc81c\uacf5\ud558\uace0\uc790 \uad11\uace0 \uc131\uacfc \ucd94\uc801\uc744 \uc704\ud574 \uc0ac\uc6a9\ub418\uc5c8\ub358 \uc11c\ub4dc \ud30c\ud2f0 \ucfe0\ud0a4 \ubc0f \uad6c\uae00 \uad11\uace0 ID(GAID) \uc9c0\uc6d0 \uc911\ub2e8\uc744 \uc608\uc815\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc11c\ub4dc \ud30c\ud2f0 \ucfe0\ud0a4\ub294 2024\ub144 \ub9d0 \uc9c0\uc6d0 \uc911\ub2e8\uc774 \uc608\uc815\ub418\uc5b4 \uc788\uc73c\uba70 GAID\uc758 \uc815\ud655\ud55c \uc9c0\uc6d0 \uc911\ub2e8 \uc2dc\uc810\uc740 \uc544\uc9c1 \ubc1c\ud45c\ub418\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4. \uae30\uc874 \uc6f9\/\uc571 \uad11\uace0 \uc131\uacfc \uce21\uc815\uc744 \uc704\ud574 \uc0ac\uc6a9\ub418\ub358 \ub370\uc774\ud130\uc758 \uc81c\uacf5 \uc911\ub2e8\uc73c\ub85c \uc774\uc81c\ub294 \ub2e4\ub978 \uad11\uace0 \uc131\uacfc \uce21\uc815 \ubc29\ubc95\uc5d0 \ub300\ud574 \uace0\ubbfc\ud574\uc57c \ud560 \ub54c\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub2e4\ud589\ud788 \uad6c\uae00\uc5d0\uc11c\ub294 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \uac15\ud654\ud558\uba74\uc11c\ub3c4 \ub9c8\ucf00\ud130\ub4e4\uc774 \uc9c0\uc18d\ud574\uc11c \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305\uc744 \uc9d1\ud589\ud560 \uc218 \uc788\ub3c4\ub85d \u2018\ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4<\/a>‘\ub77c\ub294 \uc0c8\ub85c\uc6b4 \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uc81c\uc2dc\ud569\ub2c8\ub2e4. \uc11c\ub4dc \ud30c\ud2f0 \ucfe0\ud0a4\uc640 GAID\ub97c \ub300\uccb4\ud560 \uc218 \uc788\ub3c4\ub85d \uc6f9\uacfc \uc571(Android)\uc758 \ub450\uac00\uc9c0 \ucd95\uc73c\ub85c \ub098\ub258\uc5b4 \uc124\uacc4\ub418\uc5c8\uc2b5\ub2c8\ub2e4. GAID \uc885\ub8cc\uc5d0 \ub300\ud574 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\uac00 \uc81c\uc548\ud558\ub294 \ub300\uc548\uc73c\ub85c\ub294 \ube0c\ub77c\uc6b0\uc800 \ud639\uc740 \uc571 \ub0b4\uc758 \ucd5c\uadfc \uad00\uc2ec \uae30\ubc18 \ud788\uc2a4\ud1a0\ub9ac\ub97c \uae30\ubc18\uc73c\ub85c \uc2e0\uaddc \uc720\uc800 \ud655\ubcf4\ub97c \uc9c0\uc6d0\ud558\ub294 Topics API, \ucee4\uc2a4\ud140 \uc624\ub514\uc5b8\uc2a4\ub97c \ud65c\uc6a9\ud558\uc5ec \uc9c0\uc18d\ud574\uc11c \ub9ac\ub9c8\ucf00\ud305\uc744 \uc9c4\ud589\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\ub294 Protected Audience API, \uadf8\ub9ac\uace0 \uad11\uace0 \uc131\uacfc \uce21\uc815\uc744 \uc704\ud55c Attribution Reporting API\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ubcf4\ub2e4 \uc548\uc815\uc801\uc778 \ubcc0\ud654\uc758 \ud750\ub984\uc744 \ub9cc\ub4e4\uae30 \uc704\ud574 \uad6c\uae00\uacfc \uc5c5\uacc4\uc5d0\uc11c\ub294 \ud604\uc7ac \ud65c\ubc1c\ud558\uac8c \ud14c\uc2a4\ud2b8\uac00 \uc9c4\ud589 \uc911\uc785\ub2c8\ub2e4. \uc5d0\uc5b4\ube0c\ub9bf\uc9c0\ub3c4 MMP\ub85c\uc11c \uad6c\uae00 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4\uc758 \uc0c8\ub85c\uc6b4 \ubcc0\ud654\uc5d0 \ubc1c\ube60\ub974\uac8c \ub300\uc751\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc790\uc138\ud55c \ub0b4\uc6a9\uc740 \uc5ec\uae30 \ube14\ub85c\uadf8 \ud3ec\uc2a4\ud2b8<\/a>\uc5d0\uc11c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n


\uc560\ud50c\uc758 SKAdNetwork\uc640 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ub9e4\ub2c8\ud398\uc2a4\ud2b8(Privacy Manifest)<\/h3>\n\n\n\n

\uc560\ud50c\uc740 iOS 14.5 \uc5c5\ub370\uc774\ud2b8 \uc774\ud6c4 \uc571 \ucd94\uc801 \ud22c\uba85\uc131(App Tracking Transparency) \uc815\ucc45\uc744 \ub3c4\uc785\ud588\uc2b5\ub2c8\ub2e4. \ud574\ub2f9 \uc815\ucc45\uc5d0\uc11c\ub294 \uc571 \uc124\uce58 \uc2dc IDFA(Identity for Advertisers, \uc774\ud558 IDFA) \uc218\uc9d1 \ub3d9\uc758 \uc5ec\ubd80\ub97c Opt-in \ubc29\uc2dd\uc73c\ub85c \uc218\uc9d1\ud558\ub3c4\ub85d \uc758\ubb34\ud654\ud558\uc600\uc2b5\ub2c8\ub2e4. IDFA \uc218\uc9d1\uc774 \uc81c\ud55c\uc774 \ub530\ub974\ub294 \uc0c1\ud669\uc5d0\uc11c \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \uc900\uc218\ud558\uba74\uc11c\ub3c4 \uc571 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778 \uc131\uacfc\ub97c \uce21\uc815\ud558\ub294 \uc0c8\ub85c\uc6b4 \ud504\ub808\uc784\uc6cc\ud06c\ub85c SKAdNetwork (\uc774\ud558 SKAN)\ub97c \ub3c4\uc785\ud588\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\ub610\ud55c \ucd5c\uadfc \uc560\ud50c\uc740 2024\ub144 \ubd04\ubd80\ud130 App Store\uc5d0 \uac8c\uc2dc\ub41c \uc571\uc5d0 \ud0c0\uc0ac SDK\ub098 API\uac00 \uc0ac\uc6a9\ub418\ub294 \uacbd\uc6b0 SDK\uc5d0 \ub300\ud55c \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ub9e4\ub2c8\ud398\uc2a4\ud2b8\ub97c \ud568\uaed8 \uc81c\ucd9c\ud574\uc57c \ud568\uc744 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \u2018\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ub9e4\ub2c8\ud398\uc2a4\ud2b8<\/a>\u2019\ub294 \uc790\uc0ac \ubc0f \ud0c0\uc0ac \ucf54\ub4dc\uac00 \ud574\ub2f9 \uc571\uc5d0\uc11c \uac1c\uc778\uc815\ubcf4\ub97c \uc5b4\ub5bb\uac8c \ucc98\ub9ac\ud558\ub294\uc9c0 \ud558\ub098\uc758 \ud45c\uc900 \ud615\uc2dd\uc73c\ub85c \uc694\uc57d\ud55c \ud30c\uc77c\ub85c \ud574\ub2f9 \ud30c\uc77c\uc5d0\uc11c \uac1c\ubc1c\uc790\ub294 \uc571 \ub610\ub294 \ud0c0\uc0ac SDK\uac00 \uc571 \uc720\uc800\uc5d0 \ub300\ud574 \uc218\uc9d1\ud558\ub294 \ub370\uc774\ud130 \uce74\ud14c\uace0\ub9ac\uc640 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\ub294 \uc774\uc720\uc5d0 \ub300\ud574 \uba85\uc2dc\ud574\uc57c \ud569\ub2c8\ub2e4. \uc560\ud50c\uc5d0\uc11c\ub294 \ud574\ub2f9 \uc0ac\ud56d\uc744 \uba85\ud655\ud558\uac8c \uacf5\uc720\ud568\uc73c\ub85c\uc368 \ubb34\ubd84\ubcc4\ud55c \ub370\uc774\ud130 \uc218\uc9d1\uc744 \ubc29\uc9c0\ud558\uace0 \uc720\uc800\uc758 \uac1c\uc778\uc815\ubcf4\ub97c \ubcf4\ud638\ub97c \uac15\ud654\ud560 \uc218 \uc788\uc744 \uac83\uc774\ub77c\uace0 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc5c5\ub370\uc774\ud2b8\ub294 \uac1c\ubc1c\uc790\ub4e4\uc774 SDK\uc758 \ub370\uc774\ud130 \uc218\uc9d1 \ubc0f \uc0ac\uc6a9 \uc0ac\ub840\ub97c \ud30c\uc545\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc6b8 \uc218 \uc788\uc5b4 \ubcf4\ub2e4 \uc548\uc804\ud55c \uc628\ub77c\uc778 \uc2dc\uc7a5\uc744 \ub9cc\ub4dc\ub294\ub370 \uc77c\uc870\ud560 \uac83\uc73c\ub85c \uae30\ub300\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

MMP\ub294 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ud750\ub984\uc5d0 \uc5b4\ub5bb\uac8c \ub300\ucc98\ud558\ub294\uac00<\/h2>\n\n\n\n

\uc5d0\uc5b4\ube0c\ub9bf\uc9c0\uc640 \uac19\uc740 MMP\uc5d0\uc11c\ub3c4 \uc774\ub7ec\ud55c \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uac15\ud654 \ud750\ub984\uc5d0 \ub9de\ucdb0 \ub300\uc751\ud574 \ub098\uac00\uae30 \uc704\ud574 \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

MMP\uc758 \uc9c0\uc6d0 1. \ub514\uc9c0\ud138 \uc2dc\uc7a5\ubc95 \ub300\uc751<\/h3>\n\n\n\n

\uba3c\uc800 \ub514\uc9c0\ud138 \uc2dc\uc7a5\ubc95\uc5d0 \ub300\uc751\ud558\ub294 \uad6c\uae00\uc758 \uc815\ucc45 \uc5c5\ub370\uc774\ud2b8\ub97c \uc9c0\uc6d0\ud558\uae30 \uc704\ud574 \uad11\uace0\uc8fc \uce21\uc5d0 SDK\uc640 API \uc5c5\ub370\uc774\ud2b8\ub97c \uc548\ub0b4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud574\ub2f9 \uc5c5\ub370\uc774\ud2b8\ub97c \uc9c4\ud589\ud558\uba74 EEA(\uc720\ub7fd \uacbd\uc81c \uc9c0\uc5ed) \uc720\uc800\uc5d0\uac8c \uc815\ubcf4 \ud65c\uc6a9\uc5d0 \ub300\ud55c \ub3d9\uc758 \uc5ec\ubd80\uc5d0 \ub300\ud55c \uc751\ub2f5\uc744 \uc571\uc5d0\uc11c \ud504\ub86c\ud504\ud2b8\ub85c \uc218\uc9d1\ud558\uc5ec \uad6c\uae00 \uce21\uc73c\ub85c \uc804\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

MMP\uc758 \uc9c0\uc6d0 2. \uad11\uace0 \ub9e4\uccb4\uac00 \uc81c\uc2dc\ud558\ub294 \ub300\uc548\uc5d0 \ub530\ub978 \ubcc0\ud654<\/h3>\n\n\n\n

\uadf8 \uc678\uc5d0\ub3c4 \uad6c\uae00 \ud504\ub77c\uc774\ubc84\uc2dc \uc0cc\ub4dc\ubc15\uc2a4 \ubc0f \uc560\ud50c\uc758 SKAN \uc5c5\ub370\uc774\ud2b8\uc5d0 \ub530\ub978 \ubcc0\ud654\uc5d0 \ub300\ud574 \uac01 \uad11\uace0 \ucc44\ub110\ub4e4\uacfc\uc758 \uc9c0\uc18d\uc801\uc778 \ud611\uc5c5\uc744 \ud1b5\ud574 \ucd5c\uc2e0\uc758 \uae30\uc220\uc744 \uc81c\uacf5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/h3>\n\n\n\n

\ud2b9\ud788 \uba3c\uc800 \uc2dc\ud589\ub41c SKAN\uc758 \uacbd\uc6b0 \uae30\uc874\uc758 \uad11\uace0 \uc131\uacfc \uce21\uc815 \ubaa8\ub378\uacfc \ub2e4\ub974\uace0 \ub0af\uc124\uac8c \ub290\uaef4\uc838 \uc5ec\uc804\ud788 \ub370\uc774\ud130 \ucc98\ub9ac\uc5d0 \uc5b4\ub824\uc6c0\uc744 \ub290\ub07c\ub294 \uad11\uace0\uc8fc\ub4e4\uc774 \ub9ce\uc2b5\ub2c8\ub2e4. \uc5d0\uc5b4\ube0c\ub9bf\uc9c0\uc5d0\uc11c\ub294 \uc774\ub97c \ub3d5\uae30 \uc704\ud574 SKAN 3.0\uacfc 4.0 \uce21\uc815 \uc131\uacfc\ub97c \ub300\uc2dc\ubcf4\ub4dc\uc5d0\uc11c \ud3b8\ub9ac\ud558\uac8c \uc124\uc815\ud560 \uc218 \uc788\ub3c4\ub85d \ub514\uc790\uc778\ud558\uc600\uc73c\uba70 \uadf8\uc5d0 \ub300\ud55c \uc0c1\uc138\ud55c \uc124\uba85\uacfc \uc804\ud658\uac12 \uc124\uc815 \ubc29\ubc95\uc5d0 \ub300\ud55c \uc548\ub0b4 \uc5ed\uc2dc \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub610\ud55c \ubc1c\uc0dd\ud55c \uc571 \uc124\uce58 \uc131\uacfc\uc5d0 \ub300\ud574 SKAN\uacfc \uae30\uc874 \ubaa8\ub378\uc5d0\uc11c \uc911\ubcf5\uc73c\ub85c \uc9d1\uacc4\ub41c \uc571 \uc124\uce58 \uc131\uacfc\ub97c \ud655\uc778\ud558\ub294 \u2018SKAN \uc911\ubcf5 \uae30\uc5ec \ud310\ubcc4’ \uae30\ub2a5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ud558\ub098\uc758 \uc5d0\uc5b4\ube0c\ub9bf\uc9c0 \ub9ac\ud3ec\ud2b8 \ud654\uba74\uc5d0\uc11c Android \uc640 iOS (SKAN \ud3ec\ud568)\uc758 \uc815\ud655\ud55c \ub370\uc774\ud130\ub97c \ud55c\ub208\uc5d0 \ud655\uc778\ud560 \uc218 \uc788\uc5b4 \uc804\ubc18\uc801\uc778 \ub9c8\ucf00\ud305 \uc131\uacfc\uc5d0 \ub300\ud55c \uac00\uc2dc\uc131\uc744 \ub192\uc5ec\uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\uc55e\uc73c\ub85c\uc758 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ud750\ub984\uc744 \uc608\uce21\ud558\uae30\ub294 \uc5b4\ub835\uc9c0\ub9cc \ubcc0\ud654\ub97c \uc815\ud655\ud558\uac8c \uc778\uc9c0\ud558\ub294 \uac83\ub9cc\uc73c\ub85c\ub3c4 \ud5a5\ud6c4 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc138\uc6b0\ub294\ub370 \ud06c\uac8c \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc5d0 \ub300\ud574 \ud6a8\uacfc\uc801\uc73c\ub85c \ub300\uc751\ud558\uc5ec \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\ub294 \ubc29\ubc95\uc774 \uad81\uae08\ud558\uc2dc\ub2e4\uba74 \uc5d0\uc5b4\ube0c\ub9bf\uc9c0\uc758 \ub9c8\ucf00\ud305 \uc804\ubb38\uac00\ub4e4\uacfc \ud568\uaed8 \uc774\uc57c\uae30 \ub098\ub220 \ubcf4\uc138\uc694.<\/a>
<\/p>\n\n\n\n

\uc800\uc790 \uc18c\uac1c<\/h2>\n\n\n\n
\n
\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n\n
\n

\ucc28\uc138\ud76c,\u00a0AB180<\/a>\u00a0\ud504\ub85c\ub355\ud2b8 \ub9c8\ucf00\ud305 \ub9e4\ub2c8\uc800
AB180\uc740 \ub9c8\ucf00\ud305 \uc194\ub8e8\uc158 Airbridge, Braze, Amplitude\uc744 \uc81c\uacf5\ud574 \uad6d\ub0b4 \ubaa8\ub4e0 \uae30\uc5c5\uc758 \ud480\ud37c\ub110 \ub9c8\ucf00\ud305 \uc131\uacf5\uc744 \uc774\ub055\ub2c8\ub2e4. Airbridge\ub294 \ub370\uc774\ud130 \uc218\uc9d1\ubd80\ud130 \ub9c8\ucf00\ud305 \uc131\uacfc \ubd84\uc11d\uae4c\uc9c0 \ud558\ub098\uc758 \ub300\uc2dc\ubcf4\ub4dc\uc5d0\uc11c \uc9c4\ud589\ud560 \uc218 \uc788\ub294 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc194\ub8e8\uc158(MMP)\uc73c\ub85c AB180\uc5d0\uc11c \uac1c\ubc1c \ubc0f \uacf5\uae09\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ud55c\uad6d \uc2dc\uc7a5\uc5d0\uc11c \uace0\uac1d \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8, CRM \uc790\ub3d9\ud654 \uc194\ub8e8\uc158 Braze\uc640 \ud504\ub85c\ub355\ud2b8 \ubd84\uc11d \uc194\ub8e8\uc158 Amplitude\uc744 \uacf5\uae09\ud558\uace0 \ucee8\uc124\ud305\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

2024년에도 개인정보 보호 트렌드는 규제의 변화, 기술의 발전, 그리고 보다 투명한 개인정보 처리를 요구하는 유저들의 영향을 받아 끊임없이 진화할 것입니다. 지금과 같은 격변의 시기에는 새로운 변화를 앞서서 인지하고 그에 대한 해결 방안을 빠르게 찾을 수 있어야 살아남을 수 있습니다.  점점 더 강화되는 개인정보 보호 규제에 맞춰 어떻게 하면 효과적인 마케팅 전략을 유지할 수 있을지 마케터들의 … <\/p>\n

Continue reading “\ub9c8\ucf00\ud130\uac00 \uc54c\uc544\uc57c \ud560 2024 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ud2b8\ub80c\ub4dc”<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":3416,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[205],"tags":[],"acf":[],"yoast_head":"\n\ub9c8\ucf00\ud130\uac00 \uc54c\uc544\uc57c \ud560 2024 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ud2b8\ub80c\ub4dc | Persona.ly - The Weekly Retention<\/title>\n<meta name=\"description\" content=\"2024\ub144\uc5d0\ub3c4 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ud2b8\ub80c\ub4dc\ub294 \uaddc\uc81c\uc758 \ubcc0\ud654, \uae30\uc220\uc758 \ubc1c\uc804, \uadf8\ub9ac\uace0 \ubcf4\ub2e4 \ud22c\uba85\ud55c \uac1c\uc778\uc815\ubcf4 \ucc98\ub9ac\ub97c \uc694\uad6c\ud558\ub294 \uc720\uc800\ub4e4\uc758 \uc601\ud5a5\uc744 \ubc1b\uc544 \ub04a\uc784\uc5c6\uc774 \uc9c4\ud654\ud560 \uac83\uc785\ub2c8\ub2e4. \uc9c0\uae08\uacfc \uac19\uc740 \uaca9\ubcc0\uc758 \uc2dc\uae30\uc5d0\ub294 \uc0c8\ub85c\uc6b4 \ubcc0\ud654\ub97c \uc55e\uc11c\uc11c \uc778\uc9c0\ud558\uace0 \uadf8\uc5d0 \ub300\ud55c \ud574\uacb0 \ubc29\uc548\uc744 \ube60\ub974\uac8c \ucc3e\uc744 \uc218 \uc788\uc5b4\uc57c \uc0b4\uc544\ub0a8\uc744 \uc218\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.ly\/blog\/ko\/2024\/04\/\ub9c8\ucf00\ud130\uac00-\uc54c\uc544\uc57c-\ud560-2024-\uac1c\uc778\uc815\ubcf4-\ubcf4\ud638-\ud2b8\ub80c\ub4dc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ub9c8\ucf00\ud130\uac00 \uc54c\uc544\uc57c \ud560 2024 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ud2b8\ub80c\ub4dc | Persona.ly - The Weekly Retention\" \/>\n<meta property=\"og:description\" content=\"2024\ub144\uc5d0\ub3c4 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ud2b8\ub80c\ub4dc\ub294 \uaddc\uc81c\uc758 \ubcc0\ud654, \uae30\uc220\uc758 \ubc1c\uc804, \uadf8\ub9ac\uace0 \ubcf4\ub2e4 \ud22c\uba85\ud55c \uac1c\uc778\uc815\ubcf4 \ucc98\ub9ac\ub97c \uc694\uad6c\ud558\ub294 \uc720\uc800\ub4e4\uc758 \uc601\ud5a5\uc744 \ubc1b\uc544 \ub04a\uc784\uc5c6\uc774 \uc9c4\ud654\ud560 \uac83\uc785\ub2c8\ub2e4. \uc9c0\uae08\uacfc \uac19\uc740 \uaca9\ubcc0\uc758 \uc2dc\uae30\uc5d0\ub294 \uc0c8\ub85c\uc6b4 \ubcc0\ud654\ub97c \uc55e\uc11c\uc11c \uc778\uc9c0\ud558\uace0 \uadf8\uc5d0 \ub300\ud55c \ud574\uacb0 \ubc29\uc548\uc744 \ube60\ub974\uac8c \ucc3e\uc744 \uc218 \uc788\uc5b4\uc57c \uc0b4\uc544\ub0a8\uc744 \uc218\" \/>\n<meta property=\"og:url\" content=\"https:\/\/persona.ly\/blog\/ko\/2024\/04\/\ub9c8\ucf00\ud130\uac00-\uc54c\uc544\uc57c-\ud560-2024-\uac1c\uc778\uc815\ubcf4-\ubcf4\ud638-\ud2b8\ub80c\ub4dc\/\" \/>\n<meta property=\"og:site_name\" content=\"Persona.ly - The Weekly Retention\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/persona.ly.monetization\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-15T08:52:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-24T10:40:44+00:00\" \/>\n<meta name=\"author\" content=\"Galia Lahav\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2024\/04\/Hifi-ilustration-korean.svg\" \/>\n<meta name=\"twitter:creator\" content=\"@persona_ly\" \/>\n<meta name=\"twitter:site\" content=\"@persona_ly\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Galia Lahav\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/persona.ly\/blog\/ko\/2024\/04\/%eb%a7%88%ec%bc%80%ed%84%b0%ea%b0%80-%ec%95%8c%ec%95%84%ec%95%bc-%ed%95%a0-2024-%ea%b0%9c%ec%9d%b8%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ed%8a%b8%eb%a0%8c%eb%93%9c\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/persona.ly\/blog\/ko\/2024\/04\/%eb%a7%88%ec%bc%80%ed%84%b0%ea%b0%80-%ec%95%8c%ec%95%84%ec%95%bc-%ed%95%a0-2024-%ea%b0%9c%ec%9d%b8%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ed%8a%b8%eb%a0%8c%eb%93%9c\/\"},\"author\":{\"name\":\"Galia Lahav\",\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/person\/9ac7b51f9456bdfc3c949fce269f64db\"},\"headline\":\"\ub9c8\ucf00\ud130\uac00 \uc54c\uc544\uc57c \ud560 2024 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ud2b8\ub80c\ub4dc\",\"datePublished\":\"2024-04-15T08:52:06+00:00\",\"dateModified\":\"2024-04-24T10:40:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/persona.ly\/blog\/ko\/2024\/04\/%eb%a7%88%ec%bc%80%ed%84%b0%ea%b0%80-%ec%95%8c%ec%95%84%ec%95%bc-%ed%95%a0-2024-%ea%b0%9c%ec%9d%b8%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ed%8a%b8%eb%a0%8c%eb%93%9c\/\"},\"wordCount\":102,\"publisher\":{\"@id\":\"https:\/\/persona.ly\/blog\/#organization\"},\"articleSection\":[\"Insights\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/persona.ly\/blog\/ko\/2024\/04\/%eb%a7%88%ec%bc%80%ed%84%b0%ea%b0%80-%ec%95%8c%ec%95%84%ec%95%bc-%ed%95%a0-2024-%ea%b0%9c%ec%9d%b8%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ed%8a%b8%eb%a0%8c%eb%93%9c\/\",\"url\":\"https:\/\/persona.ly\/blog\/ko\/2024\/04\/%eb%a7%88%ec%bc%80%ed%84%b0%ea%b0%80-%ec%95%8c%ec%95%84%ec%95%bc-%ed%95%a0-2024-%ea%b0%9c%ec%9d%b8%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ed%8a%b8%eb%a0%8c%eb%93%9c\/\",\"name\":\"\ub9c8\ucf00\ud130\uac00 \uc54c\uc544\uc57c \ud560 2024 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ud2b8\ub80c\ub4dc | Persona.ly - The Weekly Retention\",\"isPartOf\":{\"@id\":\"https:\/\/persona.ly\/blog\/#website\"},\"datePublished\":\"2024-04-15T08:52:06+00:00\",\"dateModified\":\"2024-04-24T10:40:44+00:00\",\"description\":\"2024\ub144\uc5d0\ub3c4 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ud2b8\ub80c\ub4dc\ub294 \uaddc\uc81c\uc758 \ubcc0\ud654, \uae30\uc220\uc758 \ubc1c\uc804, \uadf8\ub9ac\uace0 \ubcf4\ub2e4 \ud22c\uba85\ud55c \uac1c\uc778\uc815\ubcf4 \ucc98\ub9ac\ub97c \uc694\uad6c\ud558\ub294 \uc720\uc800\ub4e4\uc758 \uc601\ud5a5\uc744 \ubc1b\uc544 \ub04a\uc784\uc5c6\uc774 \uc9c4\ud654\ud560 \uac83\uc785\ub2c8\ub2e4. \uc9c0\uae08\uacfc \uac19\uc740 \uaca9\ubcc0\uc758 \uc2dc\uae30\uc5d0\ub294 \uc0c8\ub85c\uc6b4 \ubcc0\ud654\ub97c \uc55e\uc11c\uc11c \uc778\uc9c0\ud558\uace0 \uadf8\uc5d0 \ub300\ud55c \ud574\uacb0 \ubc29\uc548\uc744 \ube60\ub974\uac8c \ucc3e\uc744 \uc218 \uc788\uc5b4\uc57c \uc0b4\uc544\ub0a8\uc744 \uc218\",\"breadcrumb\":{\"@id\":\"https:\/\/persona.ly\/blog\/ko\/2024\/04\/%eb%a7%88%ec%bc%80%ed%84%b0%ea%b0%80-%ec%95%8c%ec%95%84%ec%95%bc-%ed%95%a0-2024-%ea%b0%9c%ec%9d%b8%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ed%8a%b8%eb%a0%8c%eb%93%9c\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/persona.ly\/blog\/ko\/2024\/04\/%eb%a7%88%ec%bc%80%ed%84%b0%ea%b0%80-%ec%95%8c%ec%95%84%ec%95%bc-%ed%95%a0-2024-%ea%b0%9c%ec%9d%b8%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ed%8a%b8%eb%a0%8c%eb%93%9c\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/persona.ly\/blog\/ko\/2024\/04\/%eb%a7%88%ec%bc%80%ed%84%b0%ea%b0%80-%ec%95%8c%ec%95%84%ec%95%bc-%ed%95%a0-2024-%ea%b0%9c%ec%9d%b8%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ed%8a%b8%eb%a0%8c%eb%93%9c\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/persona.ly\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\ub9c8\ucf00\ud130\uac00 \uc54c\uc544\uc57c \ud560 2024 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ud2b8\ub80c\ub4dc\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/persona.ly\/blog\/#website\",\"url\":\"https:\/\/persona.ly\/blog\/\",\"name\":\"Persona.ly - The Weekly Retention\",\"description\":\"Learn from our insights and get up to date on the current trends, industry paradigm shifts and our case studies.\",\"publisher\":{\"@id\":\"https:\/\/persona.ly\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/persona.ly\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/persona.ly\/blog\/#organization\",\"name\":\"Persona.ly - The Weekly Retention\",\"url\":\"https:\/\/persona.ly\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2022\/11\/logo_personaly.svg\",\"contentUrl\":\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2022\/11\/logo_personaly.svg\",\"caption\":\"Persona.ly - The Weekly Retention\"},\"image\":{\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/instagram.com\/Persona.ly\",\"https:\/\/www.linkedin.com\/company\/persona-ly\",\"https:\/\/www.facebook.com\/persona.ly.monetization\",\"https:\/\/twitter.com\/persona_ly\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/person\/9ac7b51f9456bdfc3c949fce269f64db\",\"name\":\"Galia Lahav\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/14e253c83219ad72f1dc17ed6323f292?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/14e253c83219ad72f1dc17ed6323f292?s=96&d=mm&r=g\",\"caption\":\"Galia Lahav\"},\"description\":\"Digital Marketing Manager at Persona.ly. Can talk for hours about comedy series, can't live without her morning coffee, has a superpower of being in three places simultaneously.\",\"url\":\"https:\/\/persona.ly\/blog\/author\/galia\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\ub9c8\ucf00\ud130\uac00 \uc54c\uc544\uc57c \ud560 2024 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ud2b8\ub80c\ub4dc | Persona.ly - The Weekly Retention","description":"2024\ub144\uc5d0\ub3c4 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ud2b8\ub80c\ub4dc\ub294 \uaddc\uc81c\uc758 \ubcc0\ud654, \uae30\uc220\uc758 \ubc1c\uc804, \uadf8\ub9ac\uace0 \ubcf4\ub2e4 \ud22c\uba85\ud55c \uac1c\uc778\uc815\ubcf4 \ucc98\ub9ac\ub97c \uc694\uad6c\ud558\ub294 \uc720\uc800\ub4e4\uc758 \uc601\ud5a5\uc744 \ubc1b\uc544 \ub04a\uc784\uc5c6\uc774 \uc9c4\ud654\ud560 \uac83\uc785\ub2c8\ub2e4. \uc9c0\uae08\uacfc \uac19\uc740 \uaca9\ubcc0\uc758 \uc2dc\uae30\uc5d0\ub294 \uc0c8\ub85c\uc6b4 \ubcc0\ud654\ub97c \uc55e\uc11c\uc11c \uc778\uc9c0\ud558\uace0 \uadf8\uc5d0 \ub300\ud55c \ud574\uacb0 \ubc29\uc548\uc744 \ube60\ub974\uac8c \ucc3e\uc744 \uc218 \uc788\uc5b4\uc57c \uc0b4\uc544\ub0a8\uc744 \uc218","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/persona.ly\/blog\/ko\/2024\/04\/\ub9c8\ucf00\ud130\uac00-\uc54c\uc544\uc57c-\ud560-2024-\uac1c\uc778\uc815\ubcf4-\ubcf4\ud638-\ud2b8\ub80c\ub4dc\/","og_locale":"en_US","og_type":"article","og_title":"\ub9c8\ucf00\ud130\uac00 \uc54c\uc544\uc57c \ud560 2024 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ud2b8\ub80c\ub4dc | Persona.ly - The Weekly Retention","og_description":"2024\ub144\uc5d0\ub3c4 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ud2b8\ub80c\ub4dc\ub294 \uaddc\uc81c\uc758 \ubcc0\ud654, \uae30\uc220\uc758 \ubc1c\uc804, \uadf8\ub9ac\uace0 \ubcf4\ub2e4 \ud22c\uba85\ud55c \uac1c\uc778\uc815\ubcf4 \ucc98\ub9ac\ub97c \uc694\uad6c\ud558\ub294 \uc720\uc800\ub4e4\uc758 \uc601\ud5a5\uc744 \ubc1b\uc544 \ub04a\uc784\uc5c6\uc774 \uc9c4\ud654\ud560 \uac83\uc785\ub2c8\ub2e4. \uc9c0\uae08\uacfc \uac19\uc740 \uaca9\ubcc0\uc758 \uc2dc\uae30\uc5d0\ub294 \uc0c8\ub85c\uc6b4 \ubcc0\ud654\ub97c \uc55e\uc11c\uc11c \uc778\uc9c0\ud558\uace0 \uadf8\uc5d0 \ub300\ud55c \ud574\uacb0 \ubc29\uc548\uc744 \ube60\ub974\uac8c \ucc3e\uc744 \uc218 \uc788\uc5b4\uc57c \uc0b4\uc544\ub0a8\uc744 \uc218","og_url":"https:\/\/persona.ly\/blog\/ko\/2024\/04\/\ub9c8\ucf00\ud130\uac00-\uc54c\uc544\uc57c-\ud560-2024-\uac1c\uc778\uc815\ubcf4-\ubcf4\ud638-\ud2b8\ub80c\ub4dc\/","og_site_name":"Persona.ly - The Weekly Retention","article_publisher":"https:\/\/www.facebook.com\/persona.ly.monetization","article_published_time":"2024-04-15T08:52:06+00:00","article_modified_time":"2024-04-24T10:40:44+00:00","author":"Galia Lahav","twitter_card":"summary_large_image","twitter_image":"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2024\/04\/Hifi-ilustration-korean.svg","twitter_creator":"@persona_ly","twitter_site":"@persona_ly","twitter_misc":{"Written by":"Galia Lahav","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/persona.ly\/blog\/ko\/2024\/04\/%eb%a7%88%ec%bc%80%ed%84%b0%ea%b0%80-%ec%95%8c%ec%95%84%ec%95%bc-%ed%95%a0-2024-%ea%b0%9c%ec%9d%b8%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ed%8a%b8%eb%a0%8c%eb%93%9c\/#article","isPartOf":{"@id":"https:\/\/persona.ly\/blog\/ko\/2024\/04\/%eb%a7%88%ec%bc%80%ed%84%b0%ea%b0%80-%ec%95%8c%ec%95%84%ec%95%bc-%ed%95%a0-2024-%ea%b0%9c%ec%9d%b8%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ed%8a%b8%eb%a0%8c%eb%93%9c\/"},"author":{"name":"Galia Lahav","@id":"https:\/\/persona.ly\/blog\/#\/schema\/person\/9ac7b51f9456bdfc3c949fce269f64db"},"headline":"\ub9c8\ucf00\ud130\uac00 \uc54c\uc544\uc57c \ud560 2024 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ud2b8\ub80c\ub4dc","datePublished":"2024-04-15T08:52:06+00:00","dateModified":"2024-04-24T10:40:44+00:00","mainEntityOfPage":{"@id":"https:\/\/persona.ly\/blog\/ko\/2024\/04\/%eb%a7%88%ec%bc%80%ed%84%b0%ea%b0%80-%ec%95%8c%ec%95%84%ec%95%bc-%ed%95%a0-2024-%ea%b0%9c%ec%9d%b8%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ed%8a%b8%eb%a0%8c%eb%93%9c\/"},"wordCount":102,"publisher":{"@id":"https:\/\/persona.ly\/blog\/#organization"},"articleSection":["Insights"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/persona.ly\/blog\/ko\/2024\/04\/%eb%a7%88%ec%bc%80%ed%84%b0%ea%b0%80-%ec%95%8c%ec%95%84%ec%95%bc-%ed%95%a0-2024-%ea%b0%9c%ec%9d%b8%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ed%8a%b8%eb%a0%8c%eb%93%9c\/","url":"https:\/\/persona.ly\/blog\/ko\/2024\/04\/%eb%a7%88%ec%bc%80%ed%84%b0%ea%b0%80-%ec%95%8c%ec%95%84%ec%95%bc-%ed%95%a0-2024-%ea%b0%9c%ec%9d%b8%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ed%8a%b8%eb%a0%8c%eb%93%9c\/","name":"\ub9c8\ucf00\ud130\uac00 \uc54c\uc544\uc57c \ud560 2024 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ud2b8\ub80c\ub4dc | Persona.ly - The Weekly Retention","isPartOf":{"@id":"https:\/\/persona.ly\/blog\/#website"},"datePublished":"2024-04-15T08:52:06+00:00","dateModified":"2024-04-24T10:40:44+00:00","description":"2024\ub144\uc5d0\ub3c4 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ud2b8\ub80c\ub4dc\ub294 \uaddc\uc81c\uc758 \ubcc0\ud654, \uae30\uc220\uc758 \ubc1c\uc804, \uadf8\ub9ac\uace0 \ubcf4\ub2e4 \ud22c\uba85\ud55c \uac1c\uc778\uc815\ubcf4 \ucc98\ub9ac\ub97c \uc694\uad6c\ud558\ub294 \uc720\uc800\ub4e4\uc758 \uc601\ud5a5\uc744 \ubc1b\uc544 \ub04a\uc784\uc5c6\uc774 \uc9c4\ud654\ud560 \uac83\uc785\ub2c8\ub2e4. \uc9c0\uae08\uacfc \uac19\uc740 \uaca9\ubcc0\uc758 \uc2dc\uae30\uc5d0\ub294 \uc0c8\ub85c\uc6b4 \ubcc0\ud654\ub97c \uc55e\uc11c\uc11c \uc778\uc9c0\ud558\uace0 \uadf8\uc5d0 \ub300\ud55c \ud574\uacb0 \ubc29\uc548\uc744 \ube60\ub974\uac8c \ucc3e\uc744 \uc218 \uc788\uc5b4\uc57c \uc0b4\uc544\ub0a8\uc744 \uc218","breadcrumb":{"@id":"https:\/\/persona.ly\/blog\/ko\/2024\/04\/%eb%a7%88%ec%bc%80%ed%84%b0%ea%b0%80-%ec%95%8c%ec%95%84%ec%95%bc-%ed%95%a0-2024-%ea%b0%9c%ec%9d%b8%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ed%8a%b8%eb%a0%8c%eb%93%9c\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/persona.ly\/blog\/ko\/2024\/04\/%eb%a7%88%ec%bc%80%ed%84%b0%ea%b0%80-%ec%95%8c%ec%95%84%ec%95%bc-%ed%95%a0-2024-%ea%b0%9c%ec%9d%b8%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ed%8a%b8%eb%a0%8c%eb%93%9c\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/persona.ly\/blog\/ko\/2024\/04\/%eb%a7%88%ec%bc%80%ed%84%b0%ea%b0%80-%ec%95%8c%ec%95%84%ec%95%bc-%ed%95%a0-2024-%ea%b0%9c%ec%9d%b8%ec%a0%95%eb%b3%b4-%eb%b3%b4%ed%98%b8-%ed%8a%b8%eb%a0%8c%eb%93%9c\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/persona.ly\/blog\/"},{"@type":"ListItem","position":2,"name":"\ub9c8\ucf00\ud130\uac00 \uc54c\uc544\uc57c \ud560 2024 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \ud2b8\ub80c\ub4dc"}]},{"@type":"WebSite","@id":"https:\/\/persona.ly\/blog\/#website","url":"https:\/\/persona.ly\/blog\/","name":"Persona.ly - The Weekly Retention","description":"Learn from our insights and get up to date on the current trends, industry paradigm shifts and our case studies.","publisher":{"@id":"https:\/\/persona.ly\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/persona.ly\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/persona.ly\/blog\/#organization","name":"Persona.ly - The Weekly Retention","url":"https:\/\/persona.ly\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/persona.ly\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2022\/11\/logo_personaly.svg","contentUrl":"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2022\/11\/logo_personaly.svg","caption":"Persona.ly - The Weekly Retention"},"image":{"@id":"https:\/\/persona.ly\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/instagram.com\/Persona.ly","https:\/\/www.linkedin.com\/company\/persona-ly","https:\/\/www.facebook.com\/persona.ly.monetization","https:\/\/twitter.com\/persona_ly"]},{"@type":"Person","@id":"https:\/\/persona.ly\/blog\/#\/schema\/person\/9ac7b51f9456bdfc3c949fce269f64db","name":"Galia Lahav","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/persona.ly\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/14e253c83219ad72f1dc17ed6323f292?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/14e253c83219ad72f1dc17ed6323f292?s=96&d=mm&r=g","caption":"Galia Lahav"},"description":"Digital Marketing Manager at Persona.ly. Can talk for hours about comedy series, can't live without her morning coffee, has a superpower of being in three places simultaneously.","url":"https:\/\/persona.ly\/blog\/author\/galia\/"}]}},"_links":{"self":[{"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/posts\/3411"}],"collection":[{"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/comments?post=3411"}],"version-history":[{"count":5,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/posts\/3411\/revisions"}],"predecessor-version":[{"id":3424,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/posts\/3411\/revisions\/3424"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/media\/3416"}],"wp:attachment":[{"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/media?parent=3411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/categories?post=3411"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/tags?post=3411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}