{"id":3470,"date":"2024-09-16T08:18:36","date_gmt":"2024-09-16T08:18:36","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=3470"},"modified":"2024-09-16T08:18:43","modified_gmt":"2024-09-16T08:18:43","slug":"new-audience-integrations-with-singular-and-airbridge","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/2024\/09\/new-audience-integrations-with-singular-and-airbridge\/","title":{"rendered":"New Audience Integrations with Singular and Airbridge"},"content":{"rendered":"\n<p>Persona.ly is pleased to announce the implementation of <strong>direct audience integration <\/strong>for our clients utilizing <a href=\"https:\/\/www.singular.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">Singular <\/a>and <a href=\"https:\/\/www.airbridge.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Airbridge <\/a>MMPs.<\/p>\n\n\n\n<p>Effective immediately, Persona.ly clients can seamlessly share audience data directly from their MMP dashboard. This enhancement streamlines the audience sharing process for user acquisition campaigns, facilitating the creation of lookalike audiences and suppression lists. Additionally, it optimizes the process for re-engagement campaigns through the MMPs&#8217; Audience Management tools and allows for measuring performance per audience segment to define best-performing segments.<\/p>\n\n\n\n<p>Advertisers can now leverage their preferred MMP&#8217;s tools to automatically activate and distribute selected segments directly to our DSP. The segments are updated on a regular basis, enabling dynamic budget optimization through the addition or suppression of audience groups.<\/p>\n\n\n\n<p>By simplifying the audience management process and enhancing targeting capabilities, we aim to drive superior results for our clients&#8217; user acquisition and re-engagement efforts.<\/p>\n\n\n\n<p>For more information on how to leverage these new integrations, please contact your Persona.ly account manager or <a href=\"https:\/\/persona.ly\/contact\">reach out to our sales team<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Persona.ly is pleased to announce the implementation of direct audience integration for our clients utilizing Singular and Airbridge MMPs. Effective immediately, Persona.ly clients can seamlessly share audience data directly from their MMP dashboard. This enhancement streamlines the audience sharing process for user acquisition campaigns, facilitating the creation of lookalike audiences and suppression lists. Additionally, it &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/persona.ly\/blog\/2024\/09\/new-audience-integrations-with-singular-and-airbridge\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;New Audience Integrations with Singular and Airbridge&#8221;<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":3471,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[78,13,896,24],"tags":[1178,322,904,4],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Audience Integrations with Singular and Airbridge | Persona.ly - The Weekly Retention<\/title>\n<meta name=\"description\" content=\"Persona.ly is pleased to announce the implementation of direct audience integration for our clients utilizing Singular and Airbridge MMPs. Effective\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.ly\/blog\/2024\/09\/new-audience-integrations-with-singular-and-airbridge\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Audience Integrations with Singular and Airbridge | Persona.ly - The Weekly Retention\" \/>\n<meta property=\"og:description\" content=\"Persona.ly is pleased to announce the implementation of direct audience integration for our clients utilizing Singular and Airbridge MMPs. Effective\" \/>\n<meta property=\"og:url\" content=\"https:\/\/persona.ly\/blog\/2024\/09\/new-audience-integrations-with-singular-and-airbridge\/\" \/>\n<meta property=\"og:site_name\" content=\"Persona.ly - The Weekly Retention\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/persona.ly.monetization\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-16T08:18:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-16T08:18:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2024\/09\/New-Audience-Integrations-with-Singular-and-Airbridge-Persona.ly-blog-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"781\" \/>\n\t<meta property=\"og:image:height\" content=\"408\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Galia Lahav\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@persona_ly\" \/>\n<meta name=\"twitter:site\" content=\"@persona_ly\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Galia Lahav\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/persona.ly\/blog\/2024\/09\/new-audience-integrations-with-singular-and-airbridge\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/persona.ly\/blog\/2024\/09\/new-audience-integrations-with-singular-and-airbridge\/\"},\"author\":{\"name\":\"Galia Lahav\",\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/person\/9ac7b51f9456bdfc3c949fce269f64db\"},\"headline\":\"New Audience Integrations with Singular and Airbridge\",\"datePublished\":\"2024-09-16T08:18:36+00:00\",\"dateModified\":\"2024-09-16T08:18:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/persona.ly\/blog\/2024\/09\/new-audience-integrations-with-singular-and-airbridge\/\"},\"wordCount\":175,\"publisher\":{\"@id\":\"https:\/\/persona.ly\/blog\/#organization\"},\"keywords\":[\"Mobile Growth\",\"Programmatic UA\",\"Retargeting\",\"User Acqusition\"],\"articleSection\":[\"Mobile\",\"Partners\",\"Retargeting\",\"Technology\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/persona.ly\/blog\/2024\/09\/new-audience-integrations-with-singular-and-airbridge\/\",\"url\":\"https:\/\/persona.ly\/blog\/2024\/09\/new-audience-integrations-with-singular-and-airbridge\/\",\"name\":\"New Audience Integrations with Singular and Airbridge | Persona.ly - The Weekly Retention\",\"isPartOf\":{\"@id\":\"https:\/\/persona.ly\/blog\/#website\"},\"datePublished\":\"2024-09-16T08:18:36+00:00\",\"dateModified\":\"2024-09-16T08:18:43+00:00\",\"description\":\"Persona.ly is pleased to announce the implementation of direct audience integration for our clients utilizing Singular and Airbridge MMPs. 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