{"id":3478,"date":"2024-10-02T07:59:20","date_gmt":"2024-10-02T07:59:20","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=3478"},"modified":"2024-10-02T07:59:20","modified_gmt":"2024-10-02T07:59:20","slug":"persona-ly-%e5%a6%82%e4%bd%95%e5%b0%86-playio-%e7%9a%84-play-to-earn-%e5%ba%94%e7%94%a8%e7%9a%84-d14-roas-%e6%8f%90%e9%ab%98%e4%b8%89%e5%80%8d","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/zh\/2024\/10\/persona-ly-%e5%a6%82%e4%bd%95%e5%b0%86-playio-%e7%9a%84-play-to-earn-%e5%ba%94%e7%94%a8%e7%9a%84-d14-roas-%e6%8f%90%e9%ab%98%e4%b8%89%e5%80%8d\/","title":{"rendered":"Persona.ly \u5982\u4f55\u5c06 Playio \u7684 Play-to-earn \u5e94\u7528\u7684 D14 ROAS \u63d0\u9ad8\u4e09\u500d"},"content":{"rendered":"\n

\u8bf7\u4e0b\u8f7d\u8be5\u6848\u4f8b\u7814\u7a76\u7684PDF\u683c\u5f0f\u6587\u4ef6<\/a><\/em><\/p>\n\n\n\n

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\u6211\u4eec\u4e0ePlayio<\/strong>\u5408\u4f5c\uff0c\u4e3a\u4ed6\u4eec\u5728\u97e9\u56fd\u7684\u201c\u8fb9\u73a9\u8fb9\u8d5a\u201d\u7684Android\u5e94\u7528\u83b7\u53d6\u65b0\u7528\u6237<\/a>\u3002\u4f5c\u4e3a\u5728\u81ea\u8eab\u7c7b\u522b\u91cc\u5177\u6709\u9876\u7ea7\u6536\u76ca\u7684\u5e73\u53f0\uff0c\u8be5\u8425\u9500\u6d3b\u52a8\u7684\u4e3b\u8981\u76ee\u6807\u662f\u83b7\u53d6\u4f1a\u5728Playio\u7684\u5e94\u7528\u91cc\u73a9\u6e38\u620f\u4ee5\u8d62\u53d6\u5956\u52b1<\/strong>\u7684\u6d3b\u8dc3\u7528\u6237\u3002<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u7ee9\u6548\u4e00\u89c8<\/h2>\n\n\n\n
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2.5x<\/strong><\/p>\n\n\n\n

\u57283\u4e2a\u6708\u5185\u8425\u9500\u6d3b\u52a8\u89c4\u6a21\u7684\u6269\u5c55<\/p>\n<\/div>\n\n\n\n

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73%<\/strong><\/p>\n\n\n\n

\u57283\u4e2a\u6708\u5185CPI\u7684\u964d\u4f4e<\/p>\n<\/div>\n\n\n\n

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209%<\/strong><\/p>\n\n\n\n

\u5230\u4e86\u7b2c3\u5468ROAS D14\u7684\u589e\u957f<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"Ha-Young<\/p>\n\n\n\n

Persona.ly\u56e2\u961f\u4ece\u7b2c\u4e00\u5929\u8d77\u5c31\u5c55\u793a\u51fa\u5bf9\u6211\u4eec\u201c\u8fb9\u73a9\u8fb9\u8d5a\u201d\u6a21\u5f0f\u4ee5\u53ca\u4e0d\u4ec5\u4ec5\u662f\u83b7\u53d6\u7528\u6237\uff0c\u800c\u662f\u83b7\u53d6\u80fd\u4ea7\u751f\u6536\u76ca\u7684\u73a9\u5bb6\u7684\u91cd\u8981\u6027\u7684\u6df1\u5ea6\u7406\u89e3\u3002\u4ed6\u4eec\u5148\u8fdb\u7684\u3001\u7531\u673a\u5668\u5b66\u4e60\u9a71\u52a8\u7684\u5e73\u53f0\u8ba9\u6211\u4eec\u80fd\u4ee5\u9ad8\u5ea6\u7684\u7cbe\u51c6\u6027\u5b9a\u4f4d\u6b63\u786e\u7684\u53d7\u4f17\u3002<\/p>\n\n\n\n

\u6700\u8ba9\u6211\u4eec\u5370\u8c61\u6df1\u523b\u7684\u662fPersona.ly\u5bf9\u6301\u7eed\u4f18\u5316\u505a\u51fa\u7684\u627f\u8bfa\u3002\u4ed6\u4eec\u5e76\u4e0d\u53ea\u662f\u8bbe\u7f6e\u4e86\u8425\u9500\u6d3b\u52a8\u7136\u540e\u8ba9\u5176\u81ea\u884c\u5f00\u5c55 – \u4ed6\u4eec\u6301\u7eed\u4e0d\u65ad\u5730\u6539\u8fdb\u5176\u7528\u6237\u5b9a\u4f4d\uff0c\u8fd9\u8ba9\u8425\u9500\u6d3b\u52a8\u7ee9\u6548\u53d6\u5f97\u4e86\u663e\u8457\u7684\u63d0\u9ad8\u3002<\/p>\n\n\n\n

<\/p>\nHa-Young Park<\/strong><\/a>  – Playio\u7684Marketing Lead<\/strong><\/cite><\/blockquote>\n\n\n\n

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\u7a0b\u5e8f\u5316\u7528\u6237\u83b7\u53d6\u7684\u8fc7\u7a0b<\/h2>\n\n\n\n

\u5728\u8425\u9500\u6d3b\u52a8\u521d\u671f\uff0c\u6211\u4eec\u4f7f\u7528\u4e86\u5e7f\u544a\u4e3b\u5168\u91cf\u5f52\u56e0\u7684\u7b2c\u4e00\u65b9\u6570\u636e\u800c\u5feb\u901f\u5730\u751f\u6210\u9700\u8981\u5b9a\u4f4d\u7684\u76f8\u4f3c\u53d7\u4f17<\/strong>\u3002\u6211\u4eec\u7a0b\u5e8f\u5316DSP\uff08\u9700\u6c42\u65b9\u5e73\u53f0\uff09\u4e0e\u6240\u6709\u4e00\u7ebf\u5e7f\u544a\u4ea4\u6613\u5e73\u53f0\uff08SSP)\u6574\u5408\u3002\u5b83\u6bcf\u79d2\u5904\u7406\u8d85\u8fc74\u767e\u4e07\u4e2a\u7ade\u62cd\uff0c\u5e76\u5728\u7ed9\u51fa\u6bcf\u4e00\u6b21\u5c55\u793a\u524d\u5206\u6790\u8d85\u8fc760\u4e2a\u6570\u636e\u70b9\u3002\u8fd9\u8ba9\u6211\u4eec\u80fd\u591f\u8fc5\u901f\u6536\u96c6\u521d\u59cb\u6570\u636e\u4ece\u800c\u7f29\u5c0f\u5b9a\u4f4d\u8303\u56f4\u3002\u8fc7\u4e86\u9488\u5bf9\u66f4\u5927\u8303\u56f4\u7684\u7ec6\u5206\u7fa4\u7684\u521d\u59cb\u9636\u6bb5\u540e\uff0c\u6211\u4eec\u7684\u7ade\u4ef7\u5668\u80fd\u591f\u51b3\u5b9a\u54ea\u4e9b\u7ec6\u5206\u7fa4\u66f4\u53ef\u80fd\u5b89\u88c5\u5e94\u7528\u3002<\/p>\n\n\n\n

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\u7531\u4e8ePlayio\u7684\u4e3b\u8981\u76ee\u6807\u662f\u83b7\u53d6\u4f1a\u5b89\u88c5\u5e94\u7528\u3001\u521b\u5efa\u8d26\u6237\u5e76\u5f00\u59cb\u8fdb\u884c\u5e94\u7528\u5185\u64cd\u4f5c\uff08\u73a9\u6e38\u620f\u3001\u8fbe\u6210\u91cd\u8981\u9636\u6bb5\u3001\u63a5\u8fde\u4e0d\u65ad\u5730\u73a9\uff09\u4ece\u800c\u4e3aPlayio\u5e26\u6765\u6536\u76ca\u7684\u6d3b\u8dc3\u7528\u6237\uff0c\u6211\u4eec\u57fa\u4e8e\u673a\u5668\u5b66\u4e60\u7684\u5b9a\u4f4d\u5f15\u64ce\u5f00\u53d1\u4e86\u4e00\u4e2a\u72ec\u7279\u7684\u5206\u7c7b\u6a21\u578b\u6765\u5b9a\u4f4d\u66f4\u53ef\u80fd\u4fdd\u6301\u5e76\u751f\u6210\u9ad8ROAS\u7684\u53d7\u4f17\u3002<\/strong><\/p>\n\n\n\n

\u5f53\u6211\u4eec\u53ef\u4ee5\u5728\u7ade\u4ef7\u6d41\u91cc\u8bc6\u522b\u8fd9\u4e9b\u53d7\u4f17\u7ec6\u5206\u7fa4\u65f6\uff0c\u6211\u4eec\u5c31\u80fd\u591f\u5b89\u5168\u5730\u6269\u5c55\u8425\u9500\u6d3b\u52a8\u89c4\u6a21\uff0c\u540c\u65f6\u4fdd\u6301CPI\u5e76\u6539\u8fdbROAS\u3002<\/strong><\/p>\n\n\n\n

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\u8425\u9500\u6d3b\u52a8\u7ed3\u679c<\/h2>\n\n\n\n

\u8425\u9500\u6d3b\u52a8\u6269\u5c55\u548cCPI<\/h3>\n\n\n\n

\u5f53\u6211\u4eec\u5f00\u59cb\u4e3aPlayio\u5f00\u5c55\u8425\u9500\u6d3b\u52a8\u65f6\uff0c\u5728\u6700\u521d\u7684\u51e0\u5929\u5185\u6211\u4eec\u5c31\u80fd\u591f\u786e\u5b9a\u54ea\u4e9b\u53d7\u4f17\u7ec6\u5206\u7fa4\u4f1a\u5b89\u88c5\u5e94\u7528\u3002\u8fd9\u8ba9\u6211\u4eec\u5230\u4e86\u7b2c2\u5468\u5c31\u628aCPI\u964d\u4f4e\u4e86\u5c06\u8fd160%\u3002\u968f\u7740\u6211\u4eec\u6536\u96c6\u5230\u8db3\u591f\u7684\u79ef\u6781\u4fe1\u53f7\u6765\u5b9a\u4f4d\u66f4\u4f1a\u5728\u5e94\u7528\u91cc\u6d3b\u8dc3\u7684\u53d7\u4f17\uff0c\u6211\u4eec\u5230\u4e86\u7b2c12\u5468\u5c31\u628a\u8425\u9500\u6d3b\u52a8\u6269\u5c55\u4e862.5\u500d\uff0c\u540c\u65f6\u4e0e\u7b2c1\u5468\u76f8\u6bd4\u6709\u6548\u5730\u628aCPI\u964d\u4f4e\u4e8673%\u3002<\/strong><\/p>\n\n\n\n

\"Campaign-Scaling-and-CPI-for-Playio-UA-campaign-persona.ly-case-study\"<\/a><\/figure>\n\n\n\n
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ROAS\u589e\u957f<\/h3>\n\n\n\n

\u7531\u4e8ePlayio\u5e94\u7528\u5177\u6709\u7684\u7279\u6027\uff08\u7528\u6237\u4f1a\u56e0\u4e3a\u5e94\u7528\u5185\u7684\u64cd\u4f5c\uff0c\u4f8b\u5982\u73a9\u6e38\u620f\u800c\u83b7\u5f97\u5956\u52b1\uff09\uff0c\u83b7\u53d6\u4f1a\u73a9\u6e38\u620f\u4ece\u800c\u4e3aPlayio\u4ea7\u751f\u6536\u76ca\u7684\u9ad8\u5ea6\u53c2\u4e0e\u53d7\u4f17\u662f\u81f3\u5173\u91cd\u8981\u7684\u3002<\/p>\n\n\n\n

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