{"id":3503,"date":"2025-01-21T11:34:48","date_gmt":"2025-01-21T11:34:48","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=3503"},"modified":"2025-03-19T07:38:29","modified_gmt":"2025-03-19T07:38:29","slug":"%eb%91%90-%eb%8b%ac-%eb%a7%8c%ec%97%90-%eb%84%a5%ec%8a%a8%ec%9d%98-%eb%a9%94%ec%9d%b4%ed%94%8c%ec%8a%a4%ed%86%a0%eb%a6%ac-m%ec%97%90-%eb%8c%80%ed%95%9c-%eb%b9%84%ea%b5%ac%eb%a7%a4%ec%9e%90%ec%9d%98-d7","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ko\/2025\/01\/%eb%91%90-%eb%8b%ac-%eb%a7%8c%ec%97%90-%eb%84%a5%ec%8a%a8%ec%9d%98-%eb%a9%94%ec%9d%b4%ed%94%8c%ec%8a%a4%ed%86%a0%eb%a6%ac-m%ec%97%90-%eb%8c%80%ed%95%9c-%eb%b9%84%ea%b5%ac%eb%a7%a4%ec%9e%90%ec%9d%98-d7\/","title":{"rendered":"\ub450 \ub2ec \ub9cc\uc5d0 \ub125\uc2a8\uc758 \uba54\uc774\ud50c\uc2a4\ud1a0\ub9acM\uc5d0 \ub300\ud55c \ube44\uad6c\ub9e4\uc790\uc758 D7 \uccab\uad6c\ub9e4\uc728\uc7441.6\ubc30\ub098 \uc99d\uac00\uc2dc\ud0a8 \ubc29\ubc95"},"content":{"rendered":"\n<p style=\"font-size:15px\"><em><a href=\"https:\/\/persona.ly\/blog\/2025\/01\/how-persona-ly-increased-d7-ftd-cvr-for-non-payers-by-1-6x-in-2-months-for-nexons-maplestory-m\/\" target=\"_blank\" rel=\"noreferrer noopener\">\uc0ac\ub840 \uc5f0\uad6c PDF \ub2e4\uc6b4\ub85c\ub4dc<\/a><\/em><\/p>\n\n\n\n<div class=\"is-layout-flex wp-container-3 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/01\/Maplestory-m-logo-1-1.webp\"><img decoding=\"async\" loading=\"lazy\" width=\"306\" height=\"306\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/01\/Maplestory-m-logo-1-1.webp\" alt=\"\" class=\"wp-image-3517\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:75%\">\n<p>Persona.ly\ub294 <strong>\ub358\uc804\uc564\ud30c\uc774\ud130, FC \ubaa8\ubc14\uc77c, \uce74\ud2b8\ub77c\uc774\ub354: \ub4dc\ub9ac\ud504\ud2b8<\/strong> \ub4f1 <strong>45\uac1c \uc774\uc0c1\uc758 \ub77c\uc774\ube0c \uac8c\uc784<\/strong>\uc744 \ubcf4\uc720\ud55c \uc628\ub77c\uc778 \uac8c\uc784\uc758 \uc81c\uc791, \uac1c\ubc1c \ubc0f \uc6b4\uc601 \ud68c\uc0ac\uc778 <strong>\ub125\uc2a8<\/strong>\uacfc \ud611\ub825\ud558\uc5ec \uc804\uc138\uacc4 \ucd5c\uace0 \ub9e4\ucd9c MMORPG\uc778 <strong>\uba54\uc774\ud50c\uc2a4\ud1a0\ub9acM<\/strong>\uc758 \uc0ac\uc6a9\uc790 \ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud558\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2>\uacb0\uacfc\uc694\uc57d<\/h2>\n\n\n\n<div class=\"is-layout-flex wp-container-7 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\">\n<p class=\"has-text-align-left has-x-large-font-size\"><strong>&gt;2<\/strong>\ub144<\/p>\n\n\n\n<p>\uac04 \uc131\uacf5\uc801 \ud611\uc5c5<\/p>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\">\n<p class=\"has-x-large-font-size\">x<strong>8.5<\/strong><\/p>\n\n\n\n<p>\ucea0\ud398\uc778 \ud655\ub300 (18\uc8fc \uac04)<\/p>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\">\n<p class=\"has-x-large-font-size\"><strong>1.6\ubc30<\/strong><\/p>\n\n\n\n<p>\ube44\uad6c\ub9e4\uc790 \uc9d1\ub2e8 D7 FTD CVR \uc99d\uac00 (2\uac1c\uc6d4)<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2>\ucea0\ud398\uc778 \ubaa9\ud45c<\/h2>\n\n\n\n<p>\ucea0\ud398\uc778\uc758 \ubaa9\ud45c\ub294 <strong>\uc774\ud0c8\ud55c \uc0ac\uc6a9\uc790\ub97c \uc7ac\ucc38\uc5ec\uc2dc\ucf1c \uac8c\uc784\uc73c\ub85c \ubcf5\uadc0\ud558\uace0 \ucd94\uac00 \uc778\uc571 \uad6c\ub9e4\ub97c \ud558\ub3c4\ub85d \ud558\ub294 \uac83<\/strong>\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \ucea0\ud398\uc778\uc758 \uc131\uacf5 \uce21\uc815\uc5d0\ub294 ROAS \uae30\ubc18 KPI\uac00 \uc0ac\uc6a9\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><img decoding=\"async\" loading=\"lazy\" width=\"273\" height=\"424\" class=\"wp-image-3518\" style=\"width: 150px;\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/01\/Seonju-Jang-\uc7a5\uc120\uc8fc-User-Acquisition-Manager-at-Nexon.png\" alt=\"Seonju Jang \uc7a5\uc120\uc8fc - User Acquisition Manager at Nexon\"><\/p>\n\n\n\n<p class=\"has-medium-font-size\">Persona.ly\uc758 \uc2e0\uc18d\ud55c \ub300\uc751\uc740 \uae4a\uc740 \uc778\uc0c1\uc744 \ubc1b\uc2b5\ub2c8\ub2e4. \uc678\uad6d\uc5d0 \uc704\uce58\ud558\uace0 \uc788\uc9c0\ub9cc \ub9c8\uce58 \ubc14\ub85c \uc606\uc5d0\uc11c \uac19\uc774 \uc77c\ud558\ub294 \ub290\ub08c\uc774 \ub4e4\uc8e0. \ub2e4\ub978 \uad11\uace0 \ud50c\ub7ab\ud3fc\uacfc \ube44\uad50\ud558\uc5ec CPIR\uc774 \ub0ae\uace0 ROAS\ub294 \ub6f0\uc5b4\ub098\uae30 \ub54c\ubb38\uc5d0 Persona.ly\ub294 \ud55c\uad6d \uba54\uc774\ud50c\uc2a4\ud1a0\ub9acM \ub9ac\ud0c0\uac8c\ud305 \ucea0\ud398\uc778\uc5d0 \ud544\uc218 DSP \ud30c\ud2b8\ub108\uc785\ub2c8\ub2e4. \uc55e\uc73c\ub85c \ub2e4\uc591\ud55c \ud0c0\uac9f\ud305 \uc804\ub7b5\uc744 \uc2e4\ud5d8\ud558\uace0 Persona.ly\ub85c \ub354 \ub098\uc740 \uacb0\uacfc\ub97c \uc5bb\uae30\ub97c \uae30\ub300\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><\/p>\n<cite><strong>UA \ub2f4\ub2f9\uc790&nbsp; &#8211; \uc7a5\uc120\uc8fc<\/strong><\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<h2>\uba54\uc774\ud50c\uc2a4\ud1a0\ub9acM\uc758 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ub9ac\uc778\uac8c\uc774\uc9c0 \ub9c8\ucf00\ud305 \uc804\ub7b5<\/h2>\n\n\n\n<p>\uba54\uc774\ud50c\uc2a4\ud1a0\ub9acM\uc758 \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud588\uc744 \ub54c, \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 DSP\uc758 \uae30\ub2a5\uc778 Dynamic Audiences(\ucd94\uac00 \ube44\uc6a9 \uc5c6\uc774 \uace0\uac1d\uc0ac\uc5d0 \uc81c\uacf5\ub418\ub294 \ub3c5\uc790 \uace0\uac1d \uc138\ubd84\ud654 \uc5d4\uc9c4)\ub97c \uc0ac\uc6a9\ud558\uc5ec \ub450 \uac00\uc9c0 \uace0\uac1d \uc9d1\ub2e8\uc744 \ube60\ub974\uac8c \uc0dd\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul>\n<li><strong><strong>\uad6c\ub9e4\uc790<\/strong>: <\/strong>\uc571 \ub0b4 \uad6c\ub9e4\ub97c \ud55c \ud6c4 \uac8c\uc784\uc5d0\uc11c \ud65c\ub3d9\uc744 \uc911\ub2e8\ud55c \uc0ac\uc6a9\uc790<\/li>\n\n\n\n<li><strong><strong><strong>\ube44\uad6c\ub9e4\uc790<\/strong>: <\/strong><\/strong>\uad6c\ub9e4\ub97c \ud558\uc9c0 \uc54a\uace0 \uc774\ud0c8\ud55c \uc0ac\uc6a9\uc790<\/li>\n<\/ul>\n\n\n\n<p>\ucea0\ud398\uc778\uc758 \ud575\uc2ec \uacfc\uc81c\ub294 \uac01 \uc9d1\ub2e8 \ub0b4\uc5d0\uc11c \ucd94\uac00 \uad6c\ub9e4\ub97c \ud560 \uac00\uc7a5 \uac00\ub2a5\uc131 \ub192\uc740 \uc0ac\uc6a9\uc790\ub97c \uc2dd\ubcc4\ud558\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uad6c\ub9e4\uc790\uc758 \uacbd\uc6b0\uc5d0\ub294 \uc571 \ub0b4 \uad6c\ub9e4\ub97c \ub2e4\uc2dc \ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc0ac\uc6a9\uc790\ub97c \uc2dd\ubcc4\ud558\uace0, \ube44\uad6c\ub9e4\uc790\uc758 \uacbd\uc6b0\uc5d0\ub294 \uccab \uad6c\ub9e4\ub97c \ud560 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uc0ac\uc6a9\uc790\ub97c \uc2dd\ubcc4\ud558\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud55c \uc9c0 \uc77c\uc8fc\uc77c \ub9cc\uc5d0 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uc785\ucc30\uc5d0\uc11c \uad6c\ub9e4 \uac00\ub2a5\uc131\uc744 \ub098\ud0c0\ub0b4\ub294 \ub300\uc0c1 \uace0\uac1d \uae30\ub2a5\uc744 \uc2dd\ubcc4\ud560 \uc218 \uc788\ub294 \ucda9\ubd84\ud55c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uc5ec \ub192\uc740 \uc7a0\uc7ac\ub825\uc744 \uac00\uc9c4 \ud558\uc704 \uc9d1\ub2e8\uc5d0 \uc9d1\uc911\ud558\ub3c4\ub85d \ud0c0\uac9f\ud305\uc744 \uac1c\uc120\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uba38\uc2e0\ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uc774 \uc608\uce21\uc744 \uac1c\uc120\ud558\uae30 \uc704\ud574 \ub354 \ub9ce\uc740 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud568\uc5d0 \ub530\ub77c ROAS KPI\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \ucd08\uacfc\ud558\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2>\ucea0\ud398\uc778 \uacb0\uacfc<\/h2>\n\n\n\n<h3>\ucea0\ud398\uc778 \ud655\uc7a5<\/h3>\n\n\n\n<p>\ucc98\uc74c \uba87 \uc8fc \ub9cc\uc5d0 \uc774\ubbf8 ROAS KPI\ub97c \ucd08\uacfc\ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4.\uc800\ud76c \ud50c\ub7ab\ud3fc\uc774 \uc785\ucc30 \uc2a4\ud2b8\ub9bc\uc5d0\uc11c \uace0\uac00\uce58 \uace0\uac1d\uc744 \uc2dd\ubcc4\ud558\uace0 \ud0c0\uac9f\ud305\ud558\uae30 \uc704\ud574 \uba38\uc2e0\ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uc5d0 \ub300\ud55c \uc2e0\ud638\ub97c \ub354 \ub9ce\uc774 \uc218\uc9d1\ud568\uc5d0 \ub530\ub77c, \ub192\uc740 \uc131\uacfc\ub97c \uc720\uc9c0\ud558\uba74\uc11c <strong>18\uc8fc \ub9cc\uc5d0 \ucea0\ud398\uc778\uc744 8.5\ubc30\ub098 \ud655\ub300<\/strong>\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/01\/Maplestory-M-re-engagement-Campaign-Scaling-KR-1.webp\"><img decoding=\"async\" loading=\"lazy\" width=\"691\" height=\"301\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/01\/Maplestory-M-re-engagement-Campaign-Scaling-KR-1.webp\" alt=\"Maplestory-M-re-engagement-Campaign-Scaling-KR-1\" class=\"wp-image-3543\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3>\ube44\uad6c\ub9e4\uc790 \uc9d1\ub2e8<\/h3>\n\n\n\n<p>\uad6c\ub9e4\uc790\ub97c \ub2e4\uc2dc \ucc38\uc5ec\uc2dc\ud0a4\ub294 \uac83\uc740 \ub354 \uac04\ub2e8\ud55c \uc791\uc5c5\uc774\uc9c0\ub9cc, \uac00\uc7a5 \ud070 \uacfc\uc81c\ub294 \ucea0\ud398\uc778 \uc774\uc804\uc5d0 \uc571 \ub0b4 \uad6c\ub9e4\ub97c \ud55c \uc801\uc774 \uc5c6\ub294 \uc0ac\uc6a9\uc790\ub97c \uc7ac\ud65c\uc131\ud654\ud558\uace0 \uc720\ub8cc \uc0ac\uc6a9\uc790\ub85c \uc804\ud658\ud558\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ucd08\uae30 \ud559\uc2b5 \uae30\uac04 \ud6c4, \ub2f9\uc0ac \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ud50c\ub7ab\ud3fc\uc758 \uba38\uc2e0\ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uc740 \uc0ac\uc6a9\uc790\ub97c 3\uac1c \uadf8\ub8f9\uc73c\ub85c \ubd84\ub958\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div class=\"is-layout-flex wp-container-10 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\">\n<ol>\n<li>\uac8c\uc784\uc5d0 \ubcf5\uadc0\ud558\uc5ec \uccab \uc571 \ub0b4 \uad6c\ub9e4\ub97c \ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc0ac\uc6a9\uc790;<\/li>\n\n\n\n<li><strong>\uba54\uc774\ud50c\uc2a4\ud1a0\ub9acM<\/strong>\uc73c\ub85c \ubcf5\uadc0\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc73c\ub098 \uad6c\ub9e4\ub97c \ud558\uc9c0 \uc54a\ub294 \uc0ac\uc6a9\uc790;<\/li>\n\n\n\n<li>\uac8c\uc784\uc5d0 \ub300\ud55c \uad00\uc2ec\uc744 \uc783\uace0 \uc774\ud0c8\ud55c \uc0ac\uc6a9\uc790<\/li>\n<\/ol>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/01\/Maplestory-M-re-engagement-D7-ftd-cvr-growth-KR-1.webp\"><img decoding=\"async\" loading=\"lazy\" width=\"369\" height=\"403\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/01\/Maplestory-M-re-engagement-D7-ftd-cvr-growth-KR-1.webp\" alt=\"\" class=\"wp-image-3542\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>\uc774 \ubd84\ub958\uc5d0 \ub530\ub77c, 2\uac1c\uc6d4 \ub9cc\uc5d0 \ube44\uad6c\ub9e4\uc790 \uc9d1\ub2e8\uc758 D7 FTD CVR(\uc7ac\uadc0\uc18d\uc5d0\uc11c \uccab \uad6c\ub9e4\ub85c\uc758 \uc804\ud658\uc728)\uc744 1.6\ubc30\ub098 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2>\ub125\uc2a8 \uc18c\uac1c<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>1994\ub144 \uc124\ub9bd\ub41c \ub125\uc2a8\uc740 40\uc885 \uc774\uc0c1\uc758 \uac8c\uc784 \ucf58\ud150\uce20\ub97c 190\uc5ec\uac1c \uad6d\uac00 19\uc5b5 \uba85\uc758 \uae00\ub85c\ubc8c \uc774\uc6a9\uc790\uc5d0\uac8c \uc11c\ube44\uc2a4\ud558\uace0 \uc788\ub2e4.<br>\uc6b0\uc218\ud55c IP\uc640 \ud0c4\ud0c4\ud55c \uac1c\ubc1c\ub825, 30\ub144 \uc774\uc0c1\uc758 \ub77c\uc774\ube0c \uac8c\uc784 \uc11c\ube44\uc2a4 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c \uae00\ub85c\ubc8c \uc885\ud569 \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \uae30\uc5c5\uc73c\ub85c \uac70\ub4ed\ub098\uace0 \uc788\ub2e4.<\/p>\n\n\n\n<p><img decoding=\"async\" loading=\"lazy\" width=\"145\" height=\"296\" class=\"wp-image-3467\" style=\"width: 145px;\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2024\/09\/Rachel-SEO-Business-Development-Director-Korea-at-Persona.ly-1.webp\" alt=\"Rachel SEO - Business Development Director, Korea at Persona.ly (1)\"><\/p>\n\n\n\n<p class=\"has-medium-font-size\">\uc218 \ub144 \uac04 \ud611\ub825\ud558\uba74\uc11c Nexon\uc740 \ucea0\ud398\uc778 \uc131\uacf5\uc744 \uc704\ud574 \uc9c4\uc815\uc73c\ub85c \ud5cc\uc2e0\ud558\ub294 \ubaa8\uc2b5\uc744 \ubcf4\uc5ec\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4. Nexon\uc740 \uc0c8\ub85c\uc6b4 \uc544\uc774\ub514\uc5b4\uc5d0 \uc5f4\ub824 \uc788\uc73c\uba70 \ub04a\uc784\uc5c6\uc774 \uc800\ud76c\uc5d0\uac8c \ucd5c\uc2e0 \uc815\ubcf4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uac1c\ubc29\uc801\uc778 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \ud1b5\ud574 \uc131\uacfc\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \uac1c\uc120\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\ucea0\ud398\uc778\uc744 \uc131\uacf5\uc801\uc73c\ub85c \uc6b4\uc601\ud55c \ub355\ubd84\uc5d0 \uc2e0\ub8b0\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\uc5c8\uace0, FC\u2122 \ubaa8\ubc14\uc77c, \ub358\uc804\uc564\ud30c\uc774\ud130 \ubaa8\ubc14\uc77c \ub4f1 \ub2e4\ub978 \ub125\uc2a8 \ud0c0\uc774\ud2c0\ub85c\ub3c4 \ud611\uc5c5\uc744 \ud655\ub300\ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\uba54\uc774\ud50c\uc2a4\ud1a0\ub9acM \ucea0\ud398\uc778\uc758 \uc131\uacf5\uc740 Personal.ly\uc758 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 DSP\uac00 \uc6b0\uc218\ud55c \uc810\uc744 \uc798 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \ud55c\uad6d \uc2dc\uc7a5\uc5d0\uc11c\uc758 \uc785\uc9c0\ub97c \ud655\ub300\ud558\uace0 \uc571 \uac1c\ubc1c\uc790\uc640 \ud37c\ube14\ub9ac\uc154\uc5d0\uac8c \ub354 \ub098\uc740 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud574 \ucd5c\uc120\uc744 \ub2e4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<cite><a href=\"https:\/\/www.linkedin.com\/in\/dana-purinson-035464111\/\"><\/a><a href=\"https:\/\/www.linkedin.com\/in\/rachel-seo-199a74127\/\">Persona.ly\uc758 \ud55c\uad6d \uc0ac\uc5c5\uac1c\ubc1c \uc774\uc0ac &#8211; \uc11c\uc9c0\uc740<\/a><\/cite><\/blockquote>\n\n\n\n<h2>Persona.ly \uc18c\uac1c<\/h2>\n\n\n\n<p>Persona.ly\ub294 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc6b4\uc601\ub418\ub294 \ubaa8\ubc14\uc77c \uc6b0\uc120 DSP\uc785\ub2c8\ub2e4. \uc800\ud76c \ub3c5\uc810 \uc785\ucc30\uc790 \ubc0f \uba38\uc2e0\ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uc73c\ub85c <strong>\ucd08\ub2f9 400\ub9cc \uac74 \uc774\uc0c1\uc758 \uad11\uace0 \uacbd\ub9e4<\/strong>\uc5d0 \uc811\uadfc\ud560 \uc218 \uc788\ub294 \ud22c\uba85\ud558\uace0 \uc131\uacfc \uc911\uc2ec\uc758 \uace0\ub3c4\ub85c \ud0c0\uac9f\ud305\ub41c \uc0ac\uc6a9\uc790\ud655\ubcf4 \ubc0f \uc7ac\ud0c0\uac8c\ud305 \uc194\ub8e8\uc158\uc744 \ub300\uaddc\ubaa8\ub85c \uc81c\uacf5\ud569\ub2c8\ub2e4. Tencent, NextNinja, Papaya Gaming, Rapido, Games24x7, Ubisoft, Tilting Point \ub4f1 \ub9ce\uc740 \uae30\uc5c5\uc774 \uc800\ud76c\ub97c \uc2e0\ub8b0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>Persona.ly\ub294 \ud30c\ud2b8\ub108\ub97c \uc704\ud55c \ub2e8\uc21c\ud55c \uacf5\uae09\uc5c5\uccb4\uac00 \uc544\ub2cc, \ucc44\ub110 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uc2e4\uc81c \uac00\uce58, \uc131\uc7a5 \ubc0f \uad11\ubc94\uc704\ud55c \ub9c8\ucf00\ud305 \ud1b5\ucc30\uc744 \ucc3d\ucd9c\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \ud30c\ud2b8\ub108\uac00 \ub418\uae30 \uc704\ud574 \ub178\ub825\ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#49324;&#47168; &#50672;&#44396; PDF &#45796;&#50868;&#47196;&#46300; Persona.ly&#45716; &#45912;&#51204;&#50532;&#54028;&#51060;&#53552;, FC &#47784;&#48148;&#51068;, &#52852;&#53944;&#46972;&#51060;&#45908;: &#46300;&#47532;&#54532;&#53944; &#46321; 45&#44060; &#51060;&#49345;&#51032; &#46972;&#51060;&#48652; &#44172;&#51076;&#51012; &#48372;&#50976;&#54620; &#50728;&#46972;&#51064; &#44172;&#51076;&#51032; &#51228;&#51089;, &#44060;&#48156; &#48143; &#50868;&#50689; &#54924;&#49324;&#51064; &#45349;&#49832;&#44284; &#54801;&#47141;&#54616;&#50668; &#51204;&#49464;&#44228; &#52572;&#44256; &#47588;&#52636; MMORPG&#51064; &#47700;&#51060;&#54540;&#49828;&#53664;&#47532;M&#51032; &#49324;&#50857;&#51088; &#47532;&#51064;&#44172;&#51060;&#51648;&#47676;&#53944; &#52896;&#54168;&#51064;&#51012; &#51652;&#54665;&#54616;&#50688;&#49845;&#45768;&#45796;. &#44208;&#44284;&#50836;&#50557; &gt;2&#45380; &#44036; &#49457;&#44277;&#51201; &#54801;&#50629; x8.5 &#52896;&#54168;&#51064; &#54869;&#45824; (18&#51452; &#44036;) 1.6&#48176; &#48708;&#44396;&#47588;&#51088; &#51665;&#45800; D7 FTD CVR &#51613;&#44032; (2&#44060;&#50900;) &#52896;&#54168;&#51064; &#47785;&#54364; &#52896;&#54168;&#51064;&#51032; &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/persona.ly\/blog\/ko\/2025\/01\/%eb%91%90-%eb%8b%ac-%eb%a7%8c%ec%97%90-%eb%84%a5%ec%8a%a8%ec%9d%98-%eb%a9%94%ec%9d%b4%ed%94%8c%ec%8a%a4%ed%86%a0%eb%a6%ac-m%ec%97%90-%eb%8c%80%ed%95%9c-%eb%b9%84%ea%b5%ac%eb%a7%a4%ec%9e%90%ec%9d%98-d7\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;\ub450 \ub2ec \ub9cc\uc5d0 \ub125\uc2a8\uc758 \uba54\uc774\ud50c\uc2a4\ud1a0\ub9acM\uc5d0 \ub300\ud55c \ube44\uad6c\ub9e4\uc790\uc758 D7 \uccab\uad6c\ub9e4\uc728\uc7441.6\ubc30\ub098 \uc99d\uac00\uc2dc\ud0a8 \ubc29\ubc95&#8221;<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":3545,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[205,66],"tags":[209,2441],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ub450 \ub2ec \ub9cc\uc5d0 \ub125\uc2a8\uc758 \uba54\uc774\ud50c\uc2a4\ud1a0\ub9acM\uc5d0 \ub300\ud55c \ube44\uad6c\ub9e4\uc790\uc758 D7 \uccab\uad6c\ub9e4\uc728\uc7441.6\ubc30\ub098 \uc99d\uac00\uc2dc\ud0a8 \ubc29\ubc95 | Persona.ly - The Weekly Retention<\/title>\n<meta name=\"description\" content=\"\uc0ac\ub840 \uc5f0\uad6c PDF \ub2e4\uc6b4\ub85c\ub4dc Persona.ly\ub294 \ub358\uc804\uc564\ud30c\uc774\ud130, FC \ubaa8\ubc14\uc77c, \uce74\ud2b8\ub77c\uc774\ub354: \ub4dc\ub9ac\ud504\ud2b8 \ub4f1 45\uac1c \uc774\uc0c1\uc758 \ub77c\uc774\ube0c \uac8c\uc784\uc744 \ubcf4\uc720\ud55c \uc628\ub77c\uc778 \uac8c\uc784\uc758 \uc81c\uc791, \uac1c\ubc1c \ubc0f \uc6b4\uc601 \ud68c\uc0ac\uc778 \ub125\uc2a8\uacfc \ud611\ub825\ud558\uc5ec \uc804\uc138\uacc4 \ucd5c\uace0 \ub9e4\ucd9c MMORPG\uc778 \uba54\uc774\ud50c\uc2a4\ud1a0\ub9acM\uc758 \uc0ac\uc6a9\uc790 \ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucea0\ud398\uc778\uc744\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.ly\/blog\/ko\/2025\/01\/\ub450-\ub2ec-\ub9cc\uc5d0-\ub125\uc2a8\uc758-\uba54\uc774\ud50c\uc2a4\ud1a0\ub9ac-m\uc5d0-\ub300\ud55c-\ube44\uad6c\ub9e4\uc790\uc758-d7\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ub450 \ub2ec \ub9cc\uc5d0 \ub125\uc2a8\uc758 \uba54\uc774\ud50c\uc2a4\ud1a0\ub9acM\uc5d0 \ub300\ud55c \ube44\uad6c\ub9e4\uc790\uc758 D7 \uccab\uad6c\ub9e4\uc728\uc7441.6\ubc30\ub098 \uc99d\uac00\uc2dc\ud0a8 \ubc29\ubc95 | Persona.ly - The Weekly Retention\" \/>\n<meta property=\"og:description\" content=\"\uc0ac\ub840 \uc5f0\uad6c PDF \ub2e4\uc6b4\ub85c\ub4dc Persona.ly\ub294 \ub358\uc804\uc564\ud30c\uc774\ud130, FC \ubaa8\ubc14\uc77c, \uce74\ud2b8\ub77c\uc774\ub354: \ub4dc\ub9ac\ud504\ud2b8 \ub4f1 45\uac1c \uc774\uc0c1\uc758 \ub77c\uc774\ube0c \uac8c\uc784\uc744 \ubcf4\uc720\ud55c \uc628\ub77c\uc778 \uac8c\uc784\uc758 \uc81c\uc791, \uac1c\ubc1c \ubc0f \uc6b4\uc601 \ud68c\uc0ac\uc778 \ub125\uc2a8\uacfc \ud611\ub825\ud558\uc5ec \uc804\uc138\uacc4 \ucd5c\uace0 \ub9e4\ucd9c MMORPG\uc778 \uba54\uc774\ud50c\uc2a4\ud1a0\ub9acM\uc758 \uc0ac\uc6a9\uc790 \ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucea0\ud398\uc778\uc744\" \/>\n<meta property=\"og:url\" content=\"https:\/\/persona.ly\/blog\/ko\/2025\/01\/\ub450-\ub2ec-\ub9cc\uc5d0-\ub125\uc2a8\uc758-\uba54\uc774\ud50c\uc2a4\ud1a0\ub9ac-m\uc5d0-\ub300\ud55c-\ube44\uad6c\ub9e4\uc790\uc758-d7\/\" \/>\n<meta property=\"og:site_name\" content=\"Persona.ly - The Weekly Retention\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/persona.ly.monetization\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-21T11:34:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-19T07:38:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/01\/Nexon-Maplestory-M-Programmatic-Re-engagement-Case-Study-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"780\" \/>\n\t<meta property=\"og:image:height\" content=\"408\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Galia Lahav\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@persona_ly\" \/>\n<meta name=\"twitter:site\" content=\"@persona_ly\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Galia Lahav\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/persona.ly\/blog\/ko\/2025\/01\/%eb%91%90-%eb%8b%ac-%eb%a7%8c%ec%97%90-%eb%84%a5%ec%8a%a8%ec%9d%98-%eb%a9%94%ec%9d%b4%ed%94%8c%ec%8a%a4%ed%86%a0%eb%a6%ac-m%ec%97%90-%eb%8c%80%ed%95%9c-%eb%b9%84%ea%b5%ac%eb%a7%a4%ec%9e%90%ec%9d%98-d7\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/persona.ly\/blog\/ko\/2025\/01\/%eb%91%90-%eb%8b%ac-%eb%a7%8c%ec%97%90-%eb%84%a5%ec%8a%a8%ec%9d%98-%eb%a9%94%ec%9d%b4%ed%94%8c%ec%8a%a4%ed%86%a0%eb%a6%ac-m%ec%97%90-%eb%8c%80%ed%95%9c-%eb%b9%84%ea%b5%ac%eb%a7%a4%ec%9e%90%ec%9d%98-d7\/\"},\"author\":{\"name\":\"Galia Lahav\",\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/person\/9ac7b51f9456bdfc3c949fce269f64db\"},\"headline\":\"\ub450 \ub2ec \ub9cc\uc5d0 \ub125\uc2a8\uc758 \uba54\uc774\ud50c\uc2a4\ud1a0\ub9acM\uc5d0 \ub300\ud55c \ube44\uad6c\ub9e4\uc790\uc758 D7 \uccab\uad6c\ub9e4\uc728\uc7441.6\ubc30\ub098 \uc99d\uac00\uc2dc\ud0a8 \ubc29\ubc95\",\"datePublished\":\"2025-01-21T11:34:48+00:00\",\"dateModified\":\"2025-03-19T07:38:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/persona.ly\/blog\/ko\/2025\/01\/%eb%91%90-%eb%8b%ac-%eb%a7%8c%ec%97%90-%eb%84%a5%ec%8a%a8%ec%9d%98-%eb%a9%94%ec%9d%b4%ed%94%8c%ec%8a%a4%ed%86%a0%eb%a6%ac-m%ec%97%90-%eb%8c%80%ed%95%9c-%eb%b9%84%ea%b5%ac%eb%a7%a4%ec%9e%90%ec%9d%98-d7\/\"},\"wordCount\":69,\"publisher\":{\"@id\":\"https:\/\/persona.ly\/blog\/#organization\"},\"keywords\":[\"Korea\",\"UA\"],\"articleSection\":[\"Insights\",\"Partners\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/persona.ly\/blog\/ko\/2025\/01\/%eb%91%90-%eb%8b%ac-%eb%a7%8c%ec%97%90-%eb%84%a5%ec%8a%a8%ec%9d%98-%eb%a9%94%ec%9d%b4%ed%94%8c%ec%8a%a4%ed%86%a0%eb%a6%ac-m%ec%97%90-%eb%8c%80%ed%95%9c-%eb%b9%84%ea%b5%ac%eb%a7%a4%ec%9e%90%ec%9d%98-d7\/\",\"url\":\"https:\/\/persona.ly\/blog\/ko\/2025\/01\/%eb%91%90-%eb%8b%ac-%eb%a7%8c%ec%97%90-%eb%84%a5%ec%8a%a8%ec%9d%98-%eb%a9%94%ec%9d%b4%ed%94%8c%ec%8a%a4%ed%86%a0%eb%a6%ac-m%ec%97%90-%eb%8c%80%ed%95%9c-%eb%b9%84%ea%b5%ac%eb%a7%a4%ec%9e%90%ec%9d%98-d7\/\",\"name\":\"\ub450 \ub2ec \ub9cc\uc5d0 \ub125\uc2a8\uc758 \uba54\uc774\ud50c\uc2a4\ud1a0\ub9acM\uc5d0 \ub300\ud55c \ube44\uad6c\ub9e4\uc790\uc758 D7 \uccab\uad6c\ub9e4\uc728\uc7441.6\ubc30\ub098 \uc99d\uac00\uc2dc\ud0a8 \ubc29\ubc95 | Persona.ly - The Weekly Retention\",\"isPartOf\":{\"@id\":\"https:\/\/persona.ly\/blog\/#website\"},\"datePublished\":\"2025-01-21T11:34:48+00:00\",\"dateModified\":\"2025-03-19T07:38:29+00:00\",\"description\":\"\uc0ac\ub840 \uc5f0\uad6c PDF \ub2e4\uc6b4\ub85c\ub4dc Persona.ly\ub294 \ub358\uc804\uc564\ud30c\uc774\ud130, FC \ubaa8\ubc14\uc77c, \uce74\ud2b8\ub77c\uc774\ub354: \ub4dc\ub9ac\ud504\ud2b8 \ub4f1 45\uac1c \uc774\uc0c1\uc758 \ub77c\uc774\ube0c \uac8c\uc784\uc744 \ubcf4\uc720\ud55c \uc628\ub77c\uc778 \uac8c\uc784\uc758 \uc81c\uc791, \uac1c\ubc1c \ubc0f \uc6b4\uc601 \ud68c\uc0ac\uc778 \ub125\uc2a8\uacfc \ud611\ub825\ud558\uc5ec \uc804\uc138\uacc4 \ucd5c\uace0 \ub9e4\ucd9c MMORPG\uc778 \uba54\uc774\ud50c\uc2a4\ud1a0\ub9acM\uc758 \uc0ac\uc6a9\uc790 \ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucea0\ud398\uc778\uc744\",\"breadcrumb\":{\"@id\":\"https:\/\/persona.ly\/blog\/ko\/2025\/01\/%eb%91%90-%eb%8b%ac-%eb%a7%8c%ec%97%90-%eb%84%a5%ec%8a%a8%ec%9d%98-%eb%a9%94%ec%9d%b4%ed%94%8c%ec%8a%a4%ed%86%a0%eb%a6%ac-m%ec%97%90-%eb%8c%80%ed%95%9c-%eb%b9%84%ea%b5%ac%eb%a7%a4%ec%9e%90%ec%9d%98-d7\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/persona.ly\/blog\/ko\/2025\/01\/%eb%91%90-%eb%8b%ac-%eb%a7%8c%ec%97%90-%eb%84%a5%ec%8a%a8%ec%9d%98-%eb%a9%94%ec%9d%b4%ed%94%8c%ec%8a%a4%ed%86%a0%eb%a6%ac-m%ec%97%90-%eb%8c%80%ed%95%9c-%eb%b9%84%ea%b5%ac%eb%a7%a4%ec%9e%90%ec%9d%98-d7\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/persona.ly\/blog\/ko\/2025\/01\/%eb%91%90-%eb%8b%ac-%eb%a7%8c%ec%97%90-%eb%84%a5%ec%8a%a8%ec%9d%98-%eb%a9%94%ec%9d%b4%ed%94%8c%ec%8a%a4%ed%86%a0%eb%a6%ac-m%ec%97%90-%eb%8c%80%ed%95%9c-%eb%b9%84%ea%b5%ac%eb%a7%a4%ec%9e%90%ec%9d%98-d7\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/persona.ly\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\ub450 \ub2ec \ub9cc\uc5d0 \ub125\uc2a8\uc758 \uba54\uc774\ud50c\uc2a4\ud1a0\ub9acM\uc5d0 \ub300\ud55c \ube44\uad6c\ub9e4\uc790\uc758 D7 \uccab\uad6c\ub9e4\uc728\uc7441.6\ubc30\ub098 \uc99d\uac00\uc2dc\ud0a8 \ubc29\ubc95\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/persona.ly\/blog\/#website\",\"url\":\"https:\/\/persona.ly\/blog\/\",\"name\":\"Persona.ly - The Weekly Retention\",\"description\":\"Learn from our insights and get up to date on the current trends, industry paradigm shifts and our case studies.\",\"publisher\":{\"@id\":\"https:\/\/persona.ly\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/persona.ly\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/persona.ly\/blog\/#organization\",\"name\":\"Persona.ly - The Weekly Retention\",\"url\":\"https:\/\/persona.ly\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2022\/11\/logo_personaly.svg\",\"contentUrl\":\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2022\/11\/logo_personaly.svg\",\"caption\":\"Persona.ly - The Weekly Retention\"},\"image\":{\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/instagram.com\/Persona.ly\",\"https:\/\/www.linkedin.com\/company\/persona-ly\",\"https:\/\/www.facebook.com\/persona.ly.monetization\",\"https:\/\/twitter.com\/persona_ly\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/person\/9ac7b51f9456bdfc3c949fce269f64db\",\"name\":\"Galia Lahav\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/14e253c83219ad72f1dc17ed6323f292?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/14e253c83219ad72f1dc17ed6323f292?s=96&d=mm&r=g\",\"caption\":\"Galia Lahav\"},\"description\":\"Digital Marketing Manager at Persona.ly. Can talk for hours about comedy series, can't live without her morning coffee, has a superpower of being in three places simultaneously.\",\"url\":\"https:\/\/persona.ly\/blog\/author\/galia\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\ub450 \ub2ec \ub9cc\uc5d0 \ub125\uc2a8\uc758 \uba54\uc774\ud50c\uc2a4\ud1a0\ub9acM\uc5d0 \ub300\ud55c \ube44\uad6c\ub9e4\uc790\uc758 D7 \uccab\uad6c\ub9e4\uc728\uc7441.6\ubc30\ub098 \uc99d\uac00\uc2dc\ud0a8 \ubc29\ubc95 | Persona.ly - The Weekly Retention","description":"\uc0ac\ub840 \uc5f0\uad6c PDF \ub2e4\uc6b4\ub85c\ub4dc Persona.ly\ub294 \ub358\uc804\uc564\ud30c\uc774\ud130, FC \ubaa8\ubc14\uc77c, \uce74\ud2b8\ub77c\uc774\ub354: \ub4dc\ub9ac\ud504\ud2b8 \ub4f1 45\uac1c \uc774\uc0c1\uc758 \ub77c\uc774\ube0c \uac8c\uc784\uc744 \ubcf4\uc720\ud55c \uc628\ub77c\uc778 \uac8c\uc784\uc758 \uc81c\uc791, \uac1c\ubc1c \ubc0f \uc6b4\uc601 \ud68c\uc0ac\uc778 \ub125\uc2a8\uacfc \ud611\ub825\ud558\uc5ec \uc804\uc138\uacc4 \ucd5c\uace0 \ub9e4\ucd9c MMORPG\uc778 \uba54\uc774\ud50c\uc2a4\ud1a0\ub9acM\uc758 \uc0ac\uc6a9\uc790 \ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucea0\ud398\uc778\uc744","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/persona.ly\/blog\/ko\/2025\/01\/\ub450-\ub2ec-\ub9cc\uc5d0-\ub125\uc2a8\uc758-\uba54\uc774\ud50c\uc2a4\ud1a0\ub9ac-m\uc5d0-\ub300\ud55c-\ube44\uad6c\ub9e4\uc790\uc758-d7\/","og_locale":"en_US","og_type":"article","og_title":"\ub450 \ub2ec \ub9cc\uc5d0 \ub125\uc2a8\uc758 \uba54\uc774\ud50c\uc2a4\ud1a0\ub9acM\uc5d0 \ub300\ud55c \ube44\uad6c\ub9e4\uc790\uc758 D7 \uccab\uad6c\ub9e4\uc728\uc7441.6\ubc30\ub098 \uc99d\uac00\uc2dc\ud0a8 \ubc29\ubc95 | Persona.ly - The Weekly Retention","og_description":"\uc0ac\ub840 \uc5f0\uad6c PDF \ub2e4\uc6b4\ub85c\ub4dc Persona.ly\ub294 \ub358\uc804\uc564\ud30c\uc774\ud130, FC \ubaa8\ubc14\uc77c, \uce74\ud2b8\ub77c\uc774\ub354: \ub4dc\ub9ac\ud504\ud2b8 \ub4f1 45\uac1c \uc774\uc0c1\uc758 \ub77c\uc774\ube0c \uac8c\uc784\uc744 \ubcf4\uc720\ud55c \uc628\ub77c\uc778 \uac8c\uc784\uc758 \uc81c\uc791, \uac1c\ubc1c \ubc0f \uc6b4\uc601 \ud68c\uc0ac\uc778 \ub125\uc2a8\uacfc \ud611\ub825\ud558\uc5ec \uc804\uc138\uacc4 \ucd5c\uace0 \ub9e4\ucd9c MMORPG\uc778 \uba54\uc774\ud50c\uc2a4\ud1a0\ub9acM\uc758 \uc0ac\uc6a9\uc790 \ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucea0\ud398\uc778\uc744","og_url":"https:\/\/persona.ly\/blog\/ko\/2025\/01\/\ub450-\ub2ec-\ub9cc\uc5d0-\ub125\uc2a8\uc758-\uba54\uc774\ud50c\uc2a4\ud1a0\ub9ac-m\uc5d0-\ub300\ud55c-\ube44\uad6c\ub9e4\uc790\uc758-d7\/","og_site_name":"Persona.ly - The Weekly Retention","article_publisher":"https:\/\/www.facebook.com\/persona.ly.monetization","article_published_time":"2025-01-21T11:34:48+00:00","article_modified_time":"2025-03-19T07:38:29+00:00","og_image":[{"width":780,"height":408,"url":"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/01\/Nexon-Maplestory-M-Programmatic-Re-engagement-Case-Study-1.webp","type":"image\/webp"}],"author":"Galia Lahav","twitter_card":"summary_large_image","twitter_creator":"@persona_ly","twitter_site":"@persona_ly","twitter_misc":{"Written by":"Galia Lahav","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/persona.ly\/blog\/ko\/2025\/01\/%eb%91%90-%eb%8b%ac-%eb%a7%8c%ec%97%90-%eb%84%a5%ec%8a%a8%ec%9d%98-%eb%a9%94%ec%9d%b4%ed%94%8c%ec%8a%a4%ed%86%a0%eb%a6%ac-m%ec%97%90-%eb%8c%80%ed%95%9c-%eb%b9%84%ea%b5%ac%eb%a7%a4%ec%9e%90%ec%9d%98-d7\/#article","isPartOf":{"@id":"https:\/\/persona.ly\/blog\/ko\/2025\/01\/%eb%91%90-%eb%8b%ac-%eb%a7%8c%ec%97%90-%eb%84%a5%ec%8a%a8%ec%9d%98-%eb%a9%94%ec%9d%b4%ed%94%8c%ec%8a%a4%ed%86%a0%eb%a6%ac-m%ec%97%90-%eb%8c%80%ed%95%9c-%eb%b9%84%ea%b5%ac%eb%a7%a4%ec%9e%90%ec%9d%98-d7\/"},"author":{"name":"Galia Lahav","@id":"https:\/\/persona.ly\/blog\/#\/schema\/person\/9ac7b51f9456bdfc3c949fce269f64db"},"headline":"\ub450 \ub2ec \ub9cc\uc5d0 \ub125\uc2a8\uc758 \uba54\uc774\ud50c\uc2a4\ud1a0\ub9acM\uc5d0 \ub300\ud55c \ube44\uad6c\ub9e4\uc790\uc758 D7 \uccab\uad6c\ub9e4\uc728\uc7441.6\ubc30\ub098 \uc99d\uac00\uc2dc\ud0a8 \ubc29\ubc95","datePublished":"2025-01-21T11:34:48+00:00","dateModified":"2025-03-19T07:38:29+00:00","mainEntityOfPage":{"@id":"https:\/\/persona.ly\/blog\/ko\/2025\/01\/%eb%91%90-%eb%8b%ac-%eb%a7%8c%ec%97%90-%eb%84%a5%ec%8a%a8%ec%9d%98-%eb%a9%94%ec%9d%b4%ed%94%8c%ec%8a%a4%ed%86%a0%eb%a6%ac-m%ec%97%90-%eb%8c%80%ed%95%9c-%eb%b9%84%ea%b5%ac%eb%a7%a4%ec%9e%90%ec%9d%98-d7\/"},"wordCount":69,"publisher":{"@id":"https:\/\/persona.ly\/blog\/#organization"},"keywords":["Korea","UA"],"articleSection":["Insights","Partners"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/persona.ly\/blog\/ko\/2025\/01\/%eb%91%90-%eb%8b%ac-%eb%a7%8c%ec%97%90-%eb%84%a5%ec%8a%a8%ec%9d%98-%eb%a9%94%ec%9d%b4%ed%94%8c%ec%8a%a4%ed%86%a0%eb%a6%ac-m%ec%97%90-%eb%8c%80%ed%95%9c-%eb%b9%84%ea%b5%ac%eb%a7%a4%ec%9e%90%ec%9d%98-d7\/","url":"https:\/\/persona.ly\/blog\/ko\/2025\/01\/%eb%91%90-%eb%8b%ac-%eb%a7%8c%ec%97%90-%eb%84%a5%ec%8a%a8%ec%9d%98-%eb%a9%94%ec%9d%b4%ed%94%8c%ec%8a%a4%ed%86%a0%eb%a6%ac-m%ec%97%90-%eb%8c%80%ed%95%9c-%eb%b9%84%ea%b5%ac%eb%a7%a4%ec%9e%90%ec%9d%98-d7\/","name":"\ub450 \ub2ec \ub9cc\uc5d0 \ub125\uc2a8\uc758 \uba54\uc774\ud50c\uc2a4\ud1a0\ub9acM\uc5d0 \ub300\ud55c \ube44\uad6c\ub9e4\uc790\uc758 D7 \uccab\uad6c\ub9e4\uc728\uc7441.6\ubc30\ub098 \uc99d\uac00\uc2dc\ud0a8 \ubc29\ubc95 | Persona.ly - The Weekly Retention","isPartOf":{"@id":"https:\/\/persona.ly\/blog\/#website"},"datePublished":"2025-01-21T11:34:48+00:00","dateModified":"2025-03-19T07:38:29+00:00","description":"\uc0ac\ub840 \uc5f0\uad6c PDF \ub2e4\uc6b4\ub85c\ub4dc Persona.ly\ub294 \ub358\uc804\uc564\ud30c\uc774\ud130, FC \ubaa8\ubc14\uc77c, \uce74\ud2b8\ub77c\uc774\ub354: \ub4dc\ub9ac\ud504\ud2b8 \ub4f1 45\uac1c \uc774\uc0c1\uc758 \ub77c\uc774\ube0c \uac8c\uc784\uc744 \ubcf4\uc720\ud55c \uc628\ub77c\uc778 \uac8c\uc784\uc758 \uc81c\uc791, \uac1c\ubc1c \ubc0f \uc6b4\uc601 \ud68c\uc0ac\uc778 \ub125\uc2a8\uacfc \ud611\ub825\ud558\uc5ec \uc804\uc138\uacc4 \ucd5c\uace0 \ub9e4\ucd9c MMORPG\uc778 \uba54\uc774\ud50c\uc2a4\ud1a0\ub9acM\uc758 \uc0ac\uc6a9\uc790 \ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucea0\ud398\uc778\uc744","breadcrumb":{"@id":"https:\/\/persona.ly\/blog\/ko\/2025\/01\/%eb%91%90-%eb%8b%ac-%eb%a7%8c%ec%97%90-%eb%84%a5%ec%8a%a8%ec%9d%98-%eb%a9%94%ec%9d%b4%ed%94%8c%ec%8a%a4%ed%86%a0%eb%a6%ac-m%ec%97%90-%eb%8c%80%ed%95%9c-%eb%b9%84%ea%b5%ac%eb%a7%a4%ec%9e%90%ec%9d%98-d7\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/persona.ly\/blog\/ko\/2025\/01\/%eb%91%90-%eb%8b%ac-%eb%a7%8c%ec%97%90-%eb%84%a5%ec%8a%a8%ec%9d%98-%eb%a9%94%ec%9d%b4%ed%94%8c%ec%8a%a4%ed%86%a0%eb%a6%ac-m%ec%97%90-%eb%8c%80%ed%95%9c-%eb%b9%84%ea%b5%ac%eb%a7%a4%ec%9e%90%ec%9d%98-d7\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/persona.ly\/blog\/ko\/2025\/01\/%eb%91%90-%eb%8b%ac-%eb%a7%8c%ec%97%90-%eb%84%a5%ec%8a%a8%ec%9d%98-%eb%a9%94%ec%9d%b4%ed%94%8c%ec%8a%a4%ed%86%a0%eb%a6%ac-m%ec%97%90-%eb%8c%80%ed%95%9c-%eb%b9%84%ea%b5%ac%eb%a7%a4%ec%9e%90%ec%9d%98-d7\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/persona.ly\/blog\/"},{"@type":"ListItem","position":2,"name":"\ub450 \ub2ec \ub9cc\uc5d0 \ub125\uc2a8\uc758 \uba54\uc774\ud50c\uc2a4\ud1a0\ub9acM\uc5d0 \ub300\ud55c \ube44\uad6c\ub9e4\uc790\uc758 D7 \uccab\uad6c\ub9e4\uc728\uc7441.6\ubc30\ub098 \uc99d\uac00\uc2dc\ud0a8 \ubc29\ubc95"}]},{"@type":"WebSite","@id":"https:\/\/persona.ly\/blog\/#website","url":"https:\/\/persona.ly\/blog\/","name":"Persona.ly - The Weekly Retention","description":"Learn from our insights and get up to date on the current trends, industry paradigm shifts and our case studies.","publisher":{"@id":"https:\/\/persona.ly\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/persona.ly\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/persona.ly\/blog\/#organization","name":"Persona.ly - The Weekly Retention","url":"https:\/\/persona.ly\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/persona.ly\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2022\/11\/logo_personaly.svg","contentUrl":"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2022\/11\/logo_personaly.svg","caption":"Persona.ly - The Weekly Retention"},"image":{"@id":"https:\/\/persona.ly\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/instagram.com\/Persona.ly","https:\/\/www.linkedin.com\/company\/persona-ly","https:\/\/www.facebook.com\/persona.ly.monetization","https:\/\/twitter.com\/persona_ly"]},{"@type":"Person","@id":"https:\/\/persona.ly\/blog\/#\/schema\/person\/9ac7b51f9456bdfc3c949fce269f64db","name":"Galia Lahav","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/persona.ly\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/14e253c83219ad72f1dc17ed6323f292?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/14e253c83219ad72f1dc17ed6323f292?s=96&d=mm&r=g","caption":"Galia Lahav"},"description":"Digital Marketing Manager at Persona.ly. Can talk for hours about comedy series, can't live without her morning coffee, has a superpower of being in three places simultaneously.","url":"https:\/\/persona.ly\/blog\/author\/galia\/"}]}},"_links":{"self":[{"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/posts\/3503"}],"collection":[{"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/comments?post=3503"}],"version-history":[{"count":10,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/posts\/3503\/revisions"}],"predecessor-version":[{"id":3560,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/posts\/3503\/revisions\/3560"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/media\/3545"}],"wp:attachment":[{"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/media?parent=3503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/categories?post=3503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/tags?post=3503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}