{"id":3505,"date":"2024-11-26T12:08:49","date_gmt":"2024-11-26T12:08:49","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=3505"},"modified":"2024-11-26T12:30:19","modified_gmt":"2024-11-26T12:30:19","slug":"%e3%80%8e%ec%8a%b9%eb%a6%ac%ec%9d%98-%ec%97%ac%ec%8b%a0-%eb%8b%88%ec%bc%80%e3%80%8f%ec%97%90%ec%84%9c-3%ec%a3%bc-%eb%a7%8c%ec%97%90-roas-kpi%eb%a5%bc-%ec%b4%88%ea%b3%bc%ed%95%9c-%eb%b0%a9%eb%b2%95","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ko\/2024\/11\/%e3%80%8e%ec%8a%b9%eb%a6%ac%ec%9d%98-%ec%97%ac%ec%8b%a0-%eb%8b%88%ec%bc%80%e3%80%8f%ec%97%90%ec%84%9c-3%ec%a3%bc-%eb%a7%8c%ec%97%90-roas-kpi%eb%a5%bc-%ec%b4%88%ea%b3%bc%ed%95%9c-%eb%b0%a9%eb%b2%95\/","title":{"rendered":"\u300e\uc2b9\ub9ac\uc758 \uc5ec\uc2e0: \ub2c8\ucf00\u300f\uc5d0\uc11c 3\uc8fc \ub9cc\uc5d0 ROAS KPI\ub97c \ucd08\uacfc\ud55c \ubc29\ubc95"},"content":{"rendered":"\n

\uc0ac\ub840 \uc5f0\uad6c PDF\ub97c \ub2e4\uc6b4\ub85c\ub4dc\ud558\uc138\uc694<\/a><\/em><\/p>\n\n\n\n

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\uae00\ub85c\ubc8c \ubaa8\ubc14\uc77c \ub9c8\ucf00\ud305 \ub300\ud589\uc0ac Freakout\uacfc \uc81c\ud734\ud558\uc5ec \uc7a5\uae30 \uace0\uac1d\uc0ac\uc778 Level Infinite<\/a>(\ud150\uc13c\ud2b8 \uc790\ud68c\uc0ac)\ub97c \uc704\ud574 \uae00\ub85c\ubc8c \uc778\uae30 \uac8c\uc784\uc778 \u300e\uc2b9\ub9ac\uc758 \uc5ec\uc2e0: \ub2c8\ucf00<\/a>\u300f\uc758 \uc0ac\uc6a9\uc790 \ud655\ubcf4 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4. \ud574\ub2f9 \uc7a5\ub974\uc5d0\uc11c \ucd5c\uace0\ub85c \uc778\uae30 \uc788\ub294 RPG\uc778 \u300e\uc2b9\ub9ac\uc758 \uc5ec\uc2e0: \ub2c8\ucf00\u300f\ub294 500\ub9cc\uc774\uc0c1\uc758 \ub2e4\uc6b4\ub85c\ub4dc\uc640 \ucda9\uc131\uc2a4\ub7fd\uace0 \uc5f4\ub82c\ud55c \ud32c\uce35\uc744 \ubcf4\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\uacb0\uacfc \uc694\uc57d<\/h2>\n\n\n\n
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3\uc8fc<\/strong><\/p>\n\n\n\n

ROAS KPI\ub97c  \ub2ec\uc131\ud558\uae30\uae4c\uc9c0 \uac78\ub9b0 \uc2dc\uac04<\/p>\n<\/div>\n\n\n\n

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2\ub144<\/strong><\/p>\n\n\n\n

\uc131\uacf5\uc801 \ud611\uc5c5 \uae30\uac04<\/p>\n<\/div>\n\n\n\n

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KPI\ub97c \uc5ec\ub7ec \ubc88 \ucd08\uacfc \ub2ec\uc131<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\ub9c8\ucf00\ud305 \ucea0\ud398\uc778 \ubaa9\ud45c<\/h2>\n\n\n\n

\ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc758 \ucd5c\uc885 \ubaa9\ud45c\ub294 \uac8c\uc784 \uc720\uc800 \ud655\ubcf4\uc640 ROAS \uae30\ubc18 KPI, eCPI KPI \uad6c\ucd95\uc785\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc758 \uc8fc\uc694 \uacfc\uc81c\ub294 \uc720\ub8cc \uace0\uac1d\uc73c\ub85c \uc804\ud658\ub420 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc7a0\uc7ac \uace0\uac1d \uc9d1\ub2e8\uc744 \uc2dd\ubcc4\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n

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\"Wen<\/p>\n\n\n\n

“\ub2e4\uba15\ud55c \uc2dc\uac04\ub300\uc5d0\uc11c \ucea0\ud398\uc778\uc774 \uc9c4\ud589\ub428\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 Persona.ly\ub294 \ud56d\uc0c1 \uc2e0\uc18d\ud558\uac8c \ub300\uc751\ud574 \uc8fc\uc5c8\uc2b5\ub2c8\ub2e4. Persona.ly \ud300\uc740 \ub9e4\uc6b0 \uadc0\uc911\ud55c \uc778\uc0ac\uc774\ud2b8\uc640  \uc804\ub7b5\uc801 \uc870\uc5b8\uc744 \ud574\uc8fc\uc5b4 \uc800\ud76c\uc758 \ubaa9\ud45c\uc640 KPI \ub2ec\uc131\uc5d0 \uae30\uc5ec\ud558\uc600\uc2b5\ub2c8\ub2e4 Persona.ly\ub294 \ucd5c\uace0\uc758 \ud30c\ud2b8\ub108\uc774\uc790 \uac15\ub825\ud788 \ucd94\ucc9c\ud558\ub294 DSP \uc194\ub8e8\uc158\uc785\ub2c8\ub2e4.\u201d<\/p>\n\n\n\n

<\/p>\n\uc77c\ubcf8 FreakOut\uc758 \ucd5c\uace0\uc6b4\uc601\ucc45\uc784\uc790 – Wen Huang
\uc77c\ubcf8 FreakOut\uc758 \uacc4\uc815\ub2f4\ub2f9\uc790 – Raul Chan
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\ud504\ub85c\uadf8\ub798\uba38\ud2f1 \uc0ac\uc6a9\uc790 \ud655\ubcf4 \uc804\ub7b5<\/h2>\n\n\n\n

\u300e\uc2b9\ub9ac\uc758 \uc5ec\uc2e0: \ub2c8\ucf00\u300f \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud588\uc744 \ub54c \uc800\ud76c\uac00 \ucc98\uc74c\uc5d0 \ud0dd\ud55c \uc811\uadfc \ubc29\uc2dd\uc740 \uad11\uace0\uc8fc\uc758 \uc7a0\uc7ac \uace0\uac1d\uc744 \ucc3e\uae30 \uc704\ud574 \ub9e5\ub77d\uc0c1 \uc720\uc0ac\ud55c \uac8c\uc7ac \uc704\uce58\ub97c \ud0c0\uac9f\ud305\ud558\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4.
\uba38\uc2e0\ub7ec\ub2dd \uae30\ubc18 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 DSP\ub294 \uc790\uc5f0\uc5b4\ucc98\ub9ac(NLP) \ubaa8\ub378<\/strong>\ub85c \uc571 \uac04\uc758 \uc720\uc0ac\uc131\uc744  \uce21\uc815\ud569\ub2c8\ub2e4. \uc774 \uc811\uadfc \ubc29\uc2dd\uc740 \uc571 \uac1c\ubc1c\uc790\uac00 ASO \uac1c\uc120\uc744 \uc704\ud574 \uc885\uc885 \uc218\uc815\ud558\ub294 \uc2a4\ud1a0\uc5b4 \uce74\ud14c\uace0\ub9ac\ub300\uc2e0 \uc571 \uc124\uba85\uc744 \ubca1\ud130 \ud45c\ud604(\ucef4\ud4e8\ud130\uac00 \ud574\uc11d\ud560 \uc218 \uc788\ub294 \uc5b8\uc5b4)\uc73c\ub85c \ubcc0\ud658\ud558\uc5ec \uc571\uc758 \uc720\uc0ac\uc131\uc744 \uce21\uc815\ud558\uace0 \uc571\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \uac8c\uc81c \uc704\uce58 \ub97c \ucc3e\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc774 \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 \uad11\uace0 \ucea0\ud398\uc778 3\uc8fc\ucc28\uc5d0 ROAS \uae30\ubc18 KPI\ub97c \ucd08\uacfc\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 DSP\uac00 \uc720\ub8cc \uc0ac\uc6a9\uc790\ub85c \uc804\ud658\ub420 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc0ac\uc6a9\uc790 \uc9d1\ub2e8\uc744 \uad6c\ubcc4\ud558\uae30 \ucda9\ubd84\ud55c \ub370\uc774\ud130\uac00 \ubaa8\uc774\uc790 \ub9c8\uc790 \uadf8 \uc9d1\ub2e8\uc744 \ud0c0\uac9f\ud305\ud558\ub294 \ub9de\ucda4\ud615 \uba38\uc2e0\ub7ec\ub2dd \ubaa8\ub378\uc774 \uc0dd\uc131\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc7a5\uae30 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud558\ub294 \ub3d9\uc548 \uc6b0\ub9ac\ub294 \uc9c0\uc18d\uc801\uc73c\ub85c ROAS \uae30\ubc18 KPI\ub97c \uc5ec\ub7ec \ubc88 \ucd08\uacfc \ub2ec\uc131\ud558\uc600\uace0<\/strong>, Freakout\uc758 \uc804\ub7b5\uc801 \uc0ac\uc6a9\uc790  \ud655\ubcf4\uc758 \uae34\ubc00\ud55c \ud30c\ud2b8\ub108\uac00 \ub418\uc5b4 \ud5a5\ud6c4\uc5d0\ub3c4 \uc131\uacf5\uc801\uc778 \ud611\uc5c5\uc744 \uc774\uc5b4\uac08 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

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Tencent\uc758 Level Infinite\uac00 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uc0ac\uc6a9\uc790\ud655\ubcf4\uc5d0 \uc131\uacf5\ud55c \uc694\uc778<\/strong><\/h2>\n\n\n\n

\uba38\uc2e0\ub7ec\ub2dd \uae30\ubc18 \ud0c0\uac9f\ud305<\/strong><\/h3>\n\n\n\n

Persona.ly\uc758 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 DSP\ub294 \ub3c5\uc810\uc801\uc778 \uba38\uc2e0\ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uc73c\ub85c \ucd08\uae30 \ub2e8\uacc4\ubd80\ud130 \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud558\uace0 \ucd5c\uc801\ud654\ud569\ub2c8\ub2e4. \uc800\ud76c\ub294 1\uc21c\uc704 \uc560\ub4dc\uc775\uc2a4\uccb4\uc778\uc9c0<\/strong>\uc640 \ub3c5\uc810\uc801\uc73c\ub85c \uc5f0\ub3d9\ub418\uc5b4 Google \ubc0f Meta\uc640 \uac19\uc740 \ud14c\ud06c \ub300\uae30\uc5c5\uc758 \ud3d0\uc1c4 \uc815\uc6d0* \ubc16\uc5d0\uc11c \uace0\ud488\uc9c8 \ud504\ub9ac\ubbf8\uc5c4 \uc778\ubca4\ud1a0\ub9ac\uc5d0 \uc811\uadfc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc785\ucc30 \uc2dc \ucd08\ub2f9 400\ub9cc \uac74 \uc774\uc0c1\uc758 \uad11\uace0 \uc694\uccad<\/strong>\uc744 \ucc98\ub9ac\ud558\uba70 \uac01 \ub178\ucd9c\uc744 \uc81c\uacf5\ud558\uae30 \uc804\uc5d0 80\uac1c \uc774\uc0c1\uc758 \ub370\uc774\ud130 \ud3ec\uc778\ud2b8\ub97c \ubd84\uc11d\ud569\ub2c8\ub2e4. \uc785\ucc30\uc790\ub294 \uac01 \uad11\uace0 \uacbd\ub9e4\uc5d0 \ub300\ud55c ML \uc54c\uace0\ub9ac\uc998\uc774 \uacc4\uc0b0\ud55c ROAS \ubc0f LTV \uc608\uce21\uc744 \uae30\ubc18\uc73c\ub85c \uc785\ucc30 \uc5ec\ubd80\uc640 \uac00\uaca9\uc744 \uacb0\uc815\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

*\ud3d0\uc1c4 \uc815\uc6d0(Walled gardens): \uc8fc\uc694 \ud14c\ud06c \ud50c\ub7ab\ud3fc\uc758 \ud3d0\uc1c4\uc801 \uad11\uace0 \uc0dd\ud0dc\uacc4
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\uba38\uc2e0\ub7ec\ub2dd\uc744 \uc801\uc6a9\ud558\uba74 \ub2e4\uc591\ud55c \uc2e0\ud638 \uc870\ud569\uc744 \ubd84\uc11d\ud558\uace0 \uc5ec\ub7ec \ub370\uc774\ud130 \ud3ec\uc778\ud2b8\ub97c \ub2e8\uc77c \uae30\ub2a5\uc73c\ub85c \uc9d1\uacc4\ud558\uc5ec \uc5ec\ub7ec \uc571 \uc5c5\uc885\uc5d0\uc11c \ub6f0\uc5b4\ub09c \uc131\uacfc\ub97c \uc62c\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc800\ud76c \ud50c\ub7ab\ud3fc\uc740 \uc720\ub8cc \uc0ac\uc6a9\uc790\uac00 \ub420 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uc0ac\uc6a9\uc790 \uc9d1\ub2e8\uc744 \uc2dd\ubcc4\ud560 \uc218 \uc788\uc5b4\uc11c \ubaa8\ubc14\uc77c \uac8c\uc784\uc5c5\uacc4\uc5d0\uc11c \ud2b9\ud788\ub098 \uc720\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

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\ub9e5\ub77d\uc801 \ubc30\uce58<\/strong><\/h3>\n\n\n\n

\uacbd\ub9e4 \uc911\uc5d0 \uc0ac\uc6a9\uc790 \ub370\uc774\ud130\uac00 \ub178\ucd9c\ub418\uc9c0 \uc54a\ub294 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc911\uc2ec\uc758 \ud658\uacbd\uc5d0\uc11c \uc0ac\uc6a9\uc790 \ud655\ubcf4\ub294 \uad11\uace0 \ubc30\uce58 \uc790\uccb4\uac00 \ucea0\ud398\uc778 \uc131\uacf5\uc5d0\uc11c \uc911\uc694\ud55c \ud2b9\uc131\uc774 \ub429\ub2c8\ub2e4. \ub9e5\ub77d\uc801\uc73c\ub85c \uad00\ub828\uc131 \uc788\ub294 \ubc30\uce58\uc758 \ubc29\ub300\ud55c \ud480\uc5d0 \uc811\uadfc\ud560 \uc218 \uc788\uc5b4 \ubaa8\ub378\uc758 \uacfc\uc801\ud569\uc744 \ud53c\ud558\uace0 \ucea0\ud398\uc778\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \ud655\uc7a5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc544\ub798\uc5d0\uc11c \ucc98\ub7fc \u300e\uc2b9\ub9ac\uc758 \uc5ec\uc2e0: \ub2c8\ucf00\u300f\uc758 \ucc38\uc5ec\uc5d0 \uc644\ubcbd\ud558\uac8c \uc801\ud569\ud560 \uba85\ubc31\ud55c \ub9cc\ud654 \uad00\ub828 \ubc30\uce58 \uc678\uc5d0\ub3c4 \uc800\ud76c \ud50c\ub7ab\ud3fc\uc740 \uc775\uba85 \ucc44\ud305 \uc571<\/strong>\uacfc \ud2b9\uc815 \ub9e5\ub77d\uc801\uc73c\ub85c \uc778\uc811\ud55c \uce90\uc8fc\uc5bc \uac8c\uc784<\/strong>\uc758 \ub300\uc0c1 \uace0\uac1d\uc774 \uac00\uc7a5 \ub192\uc740 \uc7a0\uc7ac\ub825\uc744 \uac00\uc9c0\uace0 \uc788\ub2e4\ub294 \uac83\uc744 \ud30c\uc545\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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\uac00\uc7a5 \ub192\uc740 ROAS\ub97c \ub0bc \uc218 \uc788\ub294 \uad11\uace0 \ubc30\uce58\uc758 \uc0c1\uad00 \uad00\uacc4\ub97c \ud30c\uc545\ud55c \ud6c4, \uc131\uacfc\ub97c \ud06c\uac8c \ub192\uc5ec \uafb8\uc900\ud788 \ubaa9\ud45c KPI\ub97c \ucd08\uacfc\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>\n\n\n\n

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\ucee8\ud14d\uc2a4\ud2b8\uc801 \ubc34\ub527 \uad11\uace0 \uc120\uc815<\/strong><\/h3>\n\n\n\n

\ucee8\ud14d\uc2a4\ud2b8\uc801 \ubc34\ub527 \uc744 \ud65c\uc6a9\ud558\uc5ec \ucea0\ud398\uc778 \ucd5c\uc801\ud654\uc758 \ub2e4\uc74c \ub2e8\uacc4\uc5d0 \ub3c4\ub2ec\ud588\uc2b5\ub2c8\ub2e4. \ub2e4\uc591\ud55c \uc2e0\ud638\uc5d0 \ub530\ub77c \uac00\uc7a5 \uad00\ub828\uc131 \uc788\ub294 \ub300\uc0c1 \uace0\uac1d\ubcc4 \uad11\uace0\ub97c \ub2e4\uc591\ud55c \uc9d1\ub2e8\uc5d0\uac8c \ud45c\uc2dc\ud568\uc73c\ub85c\uc368 IPM(1\ubc31\ub9cc\ub300 \ub2f9 \uc124\uce58 \uc218)\uc744 \ud06c\uac8c \ub192\uc774\uace0 \uacb0\uacfc\uc801\uc73c\ub85c ROAS\ub97c \ub192\uc77c \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc800\ud76c \ucee8\ud14d\uc2a4\ud2b8\uc801 \ubc34\ub527 \uad11\uace0 \uc120\ud0dd \uc54c\uace0\ub9ac\uc998\uc740 \uac15\ud654 \ud559\uc2b5\uc744 \uc0ac\uc6a9\ud558\uc5ec \uae0d\uc815, \ubd80\uc815\uc801 \uc0ac\uc6a9\uc790 \uc0c1\ud638\uc791\uc6a9\uc744 \ubaa8\ub450 \ubd84\uc11d\ud588\uc2b5\ub2c8\ub2e4. \uc608\uce21\ub41c \uc778\uad6c \ud1b5\uacc4 \ubc0f \uad11\uace0 \ubc30\uce58\ub97c \ud3ec\ud568\ud55c \uc5ec\ub7ec \ub9e5\ub77d\uc801 \uc2e0\ud638\ub97c \ucc98\ub9ac\ud568\uc73c\ub85c\uc368 DSP\ub294 \uad11\uace0\ub97c \uc774\uc0c1\uc801 \ub300\uc0c1 \uace0\uac1d\uacfc \ub9e4\uce58\ud558\uc5ec \uc815\ud655\ud788 \ud0c0\uac9f\ud305\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc774\ub7ec\ud55c \uc815\uad50\ud55c \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 \uc7a5\uae30 \ucea0\ud398\uc778 \uc804\ubc18\uc5d0\uc11c \ub192\uc740 \uc131\uacfc\ub97c \uc62c\ub9b4 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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\"Elina<\/p>\n\n\n\n

“\uc77c\ubcf8\uc2dc\uc7a5\uc5d0\uc11c FreakOut\uacfc\uc758 \uc804\ub7b5\uc801 \ud30c\ud2b8\ub108\uc2ed\uc740 \uc911\uc694\ud55c \uc774\uc815\ud45c\uc785\ub2c8\ub2e4. \ube44\uc804\uc744 \uacf5\uc720\ud558\ub294 \ud601\uc2e0\uc801\uc778 \ud68c\uc0ac\uc640 \ud611\ub825\ud558\uac8c \ub418\uc5b4 \uae30\uc058\uace0, \ud2b9\ud788 \uc720\uba85 \ubaa8\ubc14\uc77c \uac8c\uc784\uc778 \u300e\uc2b9\ub9ac\uc758 \uc5ec\uc2e0: \ub2c8\ucf00\u300f\ub97c \uc9c0\uc6d0\ud558\uac8c \ub418\uc5b4 \uc601\uad11\uc785\ub2c8\ub2e4.”<\/p>\n Persona.ly \uc77c\ubcf8 \uc0ac\uc5c5\uac1c\ubc1c \ucc45\uc784\uc790 – Elina Watanabe<\/a><\/cite><\/blockquote>\n\n\n\n

<\/div>\n\n\n\n

Level Infinite \uc18c\uac1c<\/h2>\n\n\n\n

Level Infinite\ub294 Tencent\uc758 \uae00\ub85c\ubc8c \uac8c\uc784 \ube0c\ub79c\ub4dc\ub85c, \uc804\uc138\uacc4 \uc720\uc800\uc5d0\uac8c \uc5b8\uc81c \uc5b4\ub514\uc11c\ub098 \ub9e4\ub825\uc801\uc774\uace0 \ub3c5\ucc3d\uc801\uc778 \uac8c\uc784 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \ub370 \uc804\ub150\ud569\ub2c8\ub2e4. Level Infinite\ub294 \uc804\uc138\uacc4\uc758 \uac1c\ubc1c\uc790 \ubc0f \ud30c\ud2b8\ub108 \uc2a4\ud29c\ub514\uc624 \ub124\ud2b8\uc6cc\ud06c\uc5d0 \uad11\ubc94\uc704\ud55c \uc11c\ube44\uc2a4\uc640 \ub9ac\uc18c\uc2a4\ub97c \uc81c\uacf5\ud558\uc5ec \uac8c\uc784\uc758 \uc7a0\uc7ac\ub825\uc744 \ub04c\uc5b4\ub0bc \uc218 \uc788\ub3c4\ub85d \ub3d5\uc2b5\ub2c8\ub2e4. Level Infinite\ub294 \ubc30\ud2c0\uadf8\ub77c\uc6b4\ub4dc \ubaa8\ubc14\uc77c, \uc655\uc790\uc601\uc694, \uc2b9\ub9ac\uc758 \uc5ec\uc2e0: \ub2c8\ucf00\uc640 \uac19\uc740 \uc131\uacf5\uc801 \ud788\ud2b8 \uac8c\uc784\uc758 \ud37c\ube14\ub9ac\uc154\uc774\uc790 Funcom\uc758 \ub4c4: \uc5b4\uc6e8\uc774\ud06c\ub2dd, Grinding Gear Games\uc758 \ud328\uc2a4 \uc624\ube0c \uc5d1\uc790\uc77c 2 \ub4f1\uacfc \uac19\uc740 \uac8c\uc784\uc758 \ud611\ub825 \ud30c\ud2b8\ub108\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

FreakOut \uc18c\uac1c<\/h2>\n\n\n\n

FreakOut\uc740 \ub514\uc9c0\ud138\uad11\uace0 \uc194\ub8e8\uc158\uc744 \uc804\ubb38\uc73c\ub85c \ud558\ub294 \uc77c\ubcf8\uc758 \ud601\uc2e0\uc801\uc778 \ub9c8\ucf00\ud305 \ud14c\ud06c\uae30\uc5c5\uc785\ub2c8\ub2e4. \uace0\uae09 \uba38\uc2e0\ub7ec\ub2dd \uae30\uc220\ub85c \uc5ec\ub7ec \uc0b0\uc5c5\uc5d0\uc11c \ub9c8\ucf00\ud305 \ud6a8\uacfc\ub97c \ud5a5\uc0c1\ud558\ub3c4\ub85d \uc124\uacc4\ub41c \ub3c5\uc810 \ud50c\ub7ab\ud3fc\uc744 \uac1c\ubc1c\ud569\ub2c8\ub2e4. FreakOut\uc758 \uc194\ub8e8\uc158\uc740 \uae30\uc5c5\uc758 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\uace0, \uace0\uac1d \uc218\uc694\ub97c \uc790\uadf9\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uc2e0\uaddc \uace0\uac1d\uc744 \ud655\ubcf4\ud558\uace0 \uad11\uace0\ub97c \ucd5c\uc801\ud654\ud569\ub2c8\ub2e4. \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uae30\uc220\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ubc1c\uc804\uc2dc\ucf1c \uc5ec\ub7ec \ubd80\ubb38\uc5d0\uc11c \ud3ec\uad04\uc801\uc778 \ub9c8\ucf00\ud305 \uacfc\uc81c\ub97c \ud574\uacb0\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

Persona.ly \uc18c\uac1c<\/h2>\n\n\n\n

Persona.ly\ub294 \uc804\uc138\uacc4\uc801\uc73c\ub85c \uc6b4\uc601\ub418\ub294 \ubaa8\ubc14\uc77c \uc6b0\uc120 DSP\uc785\ub2c8\ub2e4. \ub2f9\uc0ac\uc758 \ub3c5\uc810 \uc785\ucc30\uc790 \ubc0f \uae30\uacc4 \ud559\uc2b5 \uc54c\uace0\ub9ac\uc998\uc744 \uc0ac\uc6a9\ud558\uc5ec \ucd08\ub2f9 400\ub9cc \uac1c\uac00 \ub118\ub294 \uad11\uace0 \uacbd\ub9e4\uc5d0 \uc811\uadfc\ud560 \uc218 \uc788\ub294 \ud22c\uba85\ud558\uace0 \uc131\uacfc \uc911\uc2ec\uc801\uc774\uba70 \uace0\ub3c4\ub85c \ud0c0\uac9f\ud305\ub41c \ub300\ud615 \uc0ac\uc6a9\uc790\ud655\ubcf4 \ubc0f \ub9ac\ud0c0\uac9f\ud305 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. Nexon, Com2us, Webzen, Wavve, NHN, Papaya Gaming, Rapido, Games24x7, Tilting Point \ubc0f \uae30\ud0c0 \uc5ec\ub7ec \uc5c5\uccb4\uac00 \uc800\ud76c\ub97c \uc2e0\ub8b0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

Persona.ly\ub294 \ud30c\ud2b8\ub108\ub97c \uc704\ud55c \uacf5\uae09\uc5c5\uccb4\uac00 \uc544\ub2c8\ub77c \ucc44\ub110 \uc804\ubc18\uc5d0\uc11c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uc2e4\uc81c \uac00\uce58, \uc131\uc7a5 \ubc0f \uad11\ubc94\uc704\ud55c \ub9c8\ucf00\ud305 \uc778\uc0ac\uc774\ud2b8\ub97c \uc0dd\uc131\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \ud30c\ud2b8\ub108\uac00 \ub418\ub3c4\ub85d \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

사례 연구 PDF를 다운로드하세요 글로벌 모바일 마케팅 대행사 Freakout과 제휴하여 장기 고객사인 Level Infinite(텐센트 자회사)를 위해 글로벌 인기 게임인 『승리의 여신: 니케』의 사용자 확보 캠페인을 진행했습니다. 해당 장르에서 최고로 인기 있는 RPG인 『승리의 여신: 니케』는 500만이상의 다운로드와 충성스럽고 열렬한 팬층을 보유하고 있습니다. 결과 요약 3주 ROAS KPI를  달성하기까지 걸린 시간 2년 성공적 협업 기간 KPI를 … <\/p>\n

Continue reading “\u300e\uc2b9\ub9ac\uc758 \uc5ec\uc2e0: \ub2c8\ucf00\u300f\uc5d0\uc11c 3\uc8fc \ub9cc\uc5d0 ROAS KPI\ub97c \ucd08\uacfc\ud55c \ubc29\ubc95”<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":3498,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[205,66],"tags":[2441],"acf":[],"yoast_head":"\n\u300e\uc2b9\ub9ac\uc758 \uc5ec\uc2e0: \ub2c8\ucf00\u300f\uc5d0\uc11c 3\uc8fc \ub9cc\uc5d0 ROAS KPI\ub97c \ucd08\uacfc\ud55c \ubc29\ubc95 | Persona.ly - The Weekly Retention<\/title>\n<meta name=\"description\" content=\"\uc0ac\ub840 \uc5f0\uad6c PDF\ub97c \ub2e4\uc6b4\ub85c\ub4dc\ud558\uc138\uc694 \uae00\ub85c\ubc8c \ubaa8\ubc14\uc77c \ub9c8\ucf00\ud305 \ub300\ud589\uc0ac Freakout\uacfc \uc81c\ud734\ud558\uc5ec \uc7a5\uae30 \uace0\uac1d\uc0ac\uc778 Level Infinite(\ud150\uc13c\ud2b8 \uc790\ud68c\uc0ac)\ub97c \uc704\ud574 \uae00\ub85c\ubc8c \uc778\uae30 \uac8c\uc784\uc778 \u300e\uc2b9\ub9ac\uc758 \uc5ec\uc2e0: \ub2c8\ucf00\u300f\uc758 \uc0ac\uc6a9\uc790 \ud655\ubcf4 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4. \ud574\ub2f9 \uc7a5\ub974\uc5d0\uc11c \ucd5c\uace0\ub85c \uc778\uae30 \uc788\ub294 RPG\uc778\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.ly\/blog\/ko\/2024\/11\/\u300e\uc2b9\ub9ac\uc758-\uc5ec\uc2e0-\ub2c8\ucf00\u300f\uc5d0\uc11c-3\uc8fc-\ub9cc\uc5d0-roas-kpi\ub97c-\ucd08\uacfc\ud55c-\ubc29\ubc95\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u300e\uc2b9\ub9ac\uc758 \uc5ec\uc2e0: \ub2c8\ucf00\u300f\uc5d0\uc11c 3\uc8fc \ub9cc\uc5d0 ROAS KPI\ub97c \ucd08\uacfc\ud55c \ubc29\ubc95 | Persona.ly - 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