{"id":3515,"date":"2025-01-08T09:53:52","date_gmt":"2025-01-08T09:53:52","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=3515"},"modified":"2025-01-09T11:00:28","modified_gmt":"2025-01-09T11:00:28","slug":"how-persona-ly-increased-d7-ftd-cvr-for-non-payers-by-1-6x-in-2-months-for-nexons-maplestory-m","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/2025\/01\/how-persona-ly-increased-d7-ftd-cvr-for-non-payers-by-1-6x-in-2-months-for-nexons-maplestory-m\/","title":{"rendered":"How Persona.ly Increased D7 FTD CVR for Non-payers by 1.6x in 2 months for Nexon’s MapleStory M"},"content":{"rendered":"\n

Download the pdf version of the case study<\/a><\/em><\/p>\n\n\n\n

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Persona.ly worked with Nexon<\/strong>, a company engaged in the production, development and operation of online games with more than 45 live games, including Dungeon&Fighter, FC Mobile, and KartRider: Drift<\/strong>, to run a campaign to re-engage users of MapleStory M<\/strong>, a global top-grossing fantasy MMORPG.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Results at a Glance<\/h2>\n\n\n\n
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>2<\/strong><\/p>\n\n\n\n

Years of successful collaboration<\/p>\n<\/div>\n\n\n\n

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8.5x<\/strong><\/p>\n\n\n\n

Campaign scaling within 18 weeks<\/p>\n<\/div>\n\n\n\n

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1.6x<\/strong><\/p>\n\n\n\n

D7 FTD CVR (non-payers segment) increase in 2 months<\/p>\n<\/div>\n<\/div>\n\n\n\n

Campaign Goal<\/h2>\n\n\n\n

The goal of the campaign was to re-engage churned users to bring them back to the game and encourage them to make additional in-app purchases. <\/strong>We were presented with ROAS-based KPI to measure the success of the campaign.<\/p>\n\n\n\n

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\"Seonju<\/p>\n\n\n\n

“Despite working from a different country, I’m consistently impressed by Persona.ly’s rapid response times – it feels like we’re working right next to each other. Thanks to their low CPIR and superior ROAS compared to other advertising platforms, Persona.ly has become an essential DSP partner for our Maple M Korea retargeting campaign.<\/p>\n\n\n\n

I look forward to experimenting with various targeting strategies and achieving even better results with Persona.ly in the future.”<\/p>\n\n\n\n

<\/p>\nSeonju Jang \uc7a5\uc120\uc8fc – User Acquisition Manager at Nexon<\/strong><\/cite><\/blockquote>\n\n\n\n

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Programmatic Re-engagement Process for MapleStory M<\/h2>\n\n\n\n

When we started running the campaign for MapleStory M, using our programmatic DSP\u2019s feature – Dynamic Audiences – our proprietary audience segmentation engine available to our clients at no extra cost, we quickly generated two audience segments:
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