{"id":3528,"date":"2025-01-21T10:47:42","date_gmt":"2025-01-21T10:47:42","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=3528"},"modified":"2025-02-11T12:53:02","modified_gmt":"2025-02-11T12:53:02","slug":"persona-ly%e6%98%af%e5%a6%82%e4%bd%95%e5%9c%a8%e4%b8%a4%e4%b8%aa%e6%9c%88%e5%86%85%e4%b8%banexon%e7%9a%84maplestory-m%e5%9c%a8%e9%9d%9e%e4%bb%98%e8%b4%b9%e7%94%a8%e6%88%b7%e4%b8%8a%e6%8a%8ad7-ftd-cvr","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/zh\/2025\/01\/persona-ly%e6%98%af%e5%a6%82%e4%bd%95%e5%9c%a8%e4%b8%a4%e4%b8%aa%e6%9c%88%e5%86%85%e4%b8%banexon%e7%9a%84maplestory-m%e5%9c%a8%e9%9d%9e%e4%bb%98%e8%b4%b9%e7%94%a8%e6%88%b7%e4%b8%8a%e6%8a%8ad7-ftd-cvr\/","title":{"rendered":"Persona.ly\u662f\u5982\u4f55\u5728\u4e24\u4e2a\u6708\u5185\u4e3aNexon\u7684MapleStory M\u5728\u975e\u4ed8\u8d39\u7528\u6237\u4e0a\u628aD7 FTD CVR\u63d0\u9ad8\u4e861.6\u500d"},"content":{"rendered":"\n<p style=\"font-size:15px\"><em><a href=\"https:\/\/content.cdn.personaly.bid\/case_studies\/NEXON_MapleStoryM_Programmatic_RT_Case_Study_ZH.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e0b\u8f7d\u6848\u4f8b\u7814\u7a76\u7684pdf\u7248\u672c<\/a><\/em><\/p>\n\n\n\n<div class=\"is-layout-flex wp-container-3 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/01\/Maplestory-m-logo-1-1.webp\"><img decoding=\"async\" loading=\"lazy\" width=\"306\" height=\"306\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/01\/Maplestory-m-logo-1-1.webp\" alt=\"\" class=\"wp-image-3517\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:75%\">\n<p>Persona.ly\u4e0e<strong>Nexon<\/strong>\u5408\u4f5c\uff0c\u8fd9\u662f\u4e00\u5bb6\u53c2\u4e0e\u5236\u4f5c\u3001\u5f00\u53d1\uff0c\u4ee5\u53ca\u8fd0\u4f5c\u7ebf\u4e0a\u6e38\u620f\u7684\u516c\u53f8\uff0c\u6709\u8d85\u8fc7<strong>45\u4e2a\u73b0\u573a\u6e38\u620f\uff0c\u8fd9\u5176\u4e2d\u5305\u62ecDungeon&amp;Fighter\u3001FC Mobile\u3001\u4ee5\u53caKartRider: Drift\uff0c<\/strong>\u4e00\u8d77\u8fd0\u4f5c\u8425\u9500\u6d3b\u52a8\u6765\u8ba9<strong>MapleStory M<\/strong>\uff08\u5168\u7403\u8303\u56f4\u5185\u6709\u9876\u7ea7\u6536\u76ca\u7684\u5e7b\u60f3MMORPG\uff09\u7684\u7528\u6237\u91cd\u65b0\u53c2\u4e0e\u3002<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2>\u7ee9\u6548\u4e00\u89c8<\/h2>\n\n\n\n<div class=\"is-layout-flex wp-container-7 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\">\n<p class=\"has-text-align-left has-x-large-font-size\"><strong>&gt;2<\/strong><\/p>\n\n\n\n<p>\u5e74\u7684\u6210\u529f\u5408\u4f5c<\/p>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\">\n<p class=\"has-x-large-font-size\"><strong>8.5x<\/strong><\/p>\n\n\n\n<p>\u572818\u5468\u5185x8.5\u8425\u9500\u6d3b\u52a8\u6269\u5c55<\/p>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\">\n<p class=\"has-x-large-font-size\"><strong>1.6x<\/strong><\/p>\n\n\n\n<p>\u57282\u4e2a\u6708\u51851.6x&nbsp; D7 FTD CVR\uff08\u975e\u4ed8\u8d39\u7528\u6237\u7fa4\uff09\u63d0\u9ad8<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2>\u8425\u9500\u6d3b\u52a8\u76ee\u6807<\/h2>\n\n\n\n<p>\u8425\u9500\u6d3b\u52a8\u7684\u76ee\u6807<strong>\u662f\u8ba9\u6d41\u5931\u7684\u7528\u6237\u91cd\u65b0\u53c2\u4e0e\uff0c\u8ba9\u4ed6\u4eec\u56de\u5230\u6e38\u620f\u4e2d\u5e76\u9f13\u52b1\u4ed6\u4eec\u8fdb\u884c\u66f4\u591a\u7684\u5e94\u7528\u5185\u8d2d\u4e70<\/strong>\u3002\u6211\u4eec\u88ab\u8bbe\u5b9a\u4e86\u57fa\u4e8eROAS\u7684KPI\uff0c\u6765\u8861\u91cf\u8425\u9500\u6d3b\u52a8\u7684\u6210\u529f\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><img decoding=\"async\" loading=\"lazy\" width=\"273\" height=\"424\" class=\"wp-image-3518\" style=\"width: 150px;\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/01\/Seonju-Jang-\uc7a5\uc120\uc8fc-User-Acquisition-Manager-at-Nexon.png\" alt=\"Seonju Jang \uc7a5\uc120\uc8fc - User Acquisition Manager at Nexon\"><\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u867d\u7136\u5728\u4e0d\u540c\u7684\u56fd\u5bb6\u91cc\u5de5\u4f5c\uff0cPersona.ly\u7684\u98de\u901f\u54cd\u5e94\u65f6\u95f4\u4e00\u76f4\u90fd\u4ee4\u6211\u8d5e\u4f69 &#8211; \u6211\u611f\u5230\u6211\u4eec\u5c31\u5728\u5bf9\u65b9\u8eab\u65c1\u5de5\u4f5c\u3002\u591a\u4e8f\u4e86\u4ed6\u4eec\u7684\u4f4eCPIR\u4ee5\u53ca\u4e0e\u5176\u5b83\u5e7f\u544a\u5e73\u53f0\u76f8\u6bd4\u66f4\u4f18\u8d8a\u7684ROAS\uff0cPersona.ly\u5df2\u6210\u4e3a\u6211\u4eecMaple M\u97e9\u56fd\u8bbf\u5ba2\u627e\u56de\u8425\u9500\u6d3b\u52a8\u7684\u5fc5\u8981DSP\u5408\u4f5c\u4f19\u4f34\u3002\u6211\u671f\u5f85\u5c06\u6765\u548cPersona.ly\u4e00\u8d77\u5c1d\u8bd5\u5404\u79cd\u5b9a\u4f4d\u7b56\u7565\u5e76\u53d6\u5f97\u66f4\u597d\u7684\u6548\u679c\u3002<\/p>\n\n\n\n<p><\/p>\n<cite><strong>Seonju Jang \uc7a5\uc120\uc8fc &#8211; Nexon\u7684User Acquisition Manager<\/strong><\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<h2>\u4e3aMapleStory M\u63d0\u4f9b\u7684\u7a0b\u5e8f\u5316\u91cd\u65b0\u53c2\u4e0e\u8fc7\u7a0b<\/h2>\n\n\n\n<p>\u5f53\u6211\u4eec\u4e3aMapleStory M\u5f00\u59cb\u8fd0\u4f5c\u8425\u9500\u6d3b\u52a8\u65f6\uff0c\u56e0\u4e3a\u4f7f\u7528\u4e86\u6211\u4eec\u7a0b\u5e8f\u5316DSP\u7684\u7279\u6027Dynamic Audiences \uff08\u8fd9\u662f\u6211\u4eec\u5ba2\u6237\u65e0\u9700\u53e6\u5916\u4ed8\u8d39\u5c31\u53ef\u4ee5\u4f7f\u7528\u7684\u6211\u4eec\u4e13\u6709\u53d7\u4f17\u7ec6\u5206\u5f15\u64ce\uff09\uff0c\u6211\u4eec\u5feb\u901f\u751f\u6210\u4e86\u4e24\u4e2a\u53d7\u4f17\u7ec6\u5206\u7fa4\uff1a<\/p>\n\n\n\n<ul>\n<li><strong><strong>\u4ed8\u8d39\u7528\u6237\uff1a<\/strong><\/strong>\u5728\u67d0\u4e2a\u65f6\u5019\u8fdb\u884c\u4e86\u5e94\u7528\u5185\u8d2d\u4e70\u4f46\u540e\u6765\u4e0d\u518d\u5728\u6e38\u620f\u91cc\u6d3b\u8dc3\u7684\u7528\u6237<\/li>\n\n\n\n<li><strong><strong>\u975e\u4ed8\u8d39\u7528\u6237\uff1a<\/strong><\/strong>\u4ece\u672a\u8fdb\u884c\u8fc7\u8d2d\u4e70\u7136\u540e\u6d41\u5931\u7684\u7528\u6237\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u8425\u9500\u6d3b\u52a8\u7684\u4e3b\u8981\u6311\u6218\u662f\u8bc6\u522b\u6bcf\u4e2a\u7ec6\u5206\u7fa4\u91cc\u6700\u6709\u53ef\u80fd\u8fdb\u884c\u989d\u5916\u8d2d\u4e70\u7684\u7528\u6237\u3002\u5bf9\u4ed8\u8d39\u7528\u6237\u6765\u8bf4\uff0c\u8fd9\u610f\u5473\u7740\u8bc6\u522b\u6709\u53ef\u80fd\u518d\u6b21\u8fdb\u884c\u5e94\u7528\u5185\u8d2d\u4e70\u7684\u4eba\uff0c\u800c\u5bf9\u4e8e\u975e\u4ed8\u8d39\u7528\u6237\u6765\u8bf4\uff0c\u8fd9\u610f\u5473\u7740\u8bc6\u522b\u6700\u6709\u53ef\u80fd\u8fdb\u884c\u5176\u7b2c\u4e00\u6b21\u8d2d\u4e70\u7684\u4eba\u3002\u5728\u8fd0\u884c\u8425\u9500\u6d3b\u52a8\u7684\u7b2c\u4e00\u5468\u5185\uff0c\u6211\u4eec\u7684\u7a0b\u5e8f\u5316\u7ade\u4ef7\u5668\u5c31\u6536\u96c6\u5230\u4e86\u8db3\u591f\u7684\u6570\u636e\u6765\u8bc6\u522b\u663e\u793a\u51fa\u8d2d\u4e70\u53ef\u80fd\u6027\u7684\u53d7\u4f17\u7279\u6027\uff0c\u8fd9\u8ba9\u6211\u4eec\u80fd\u6539\u8fdb\u76ee\u6807\u5b9a\u4f4d\u4ece\u800c\u628a\u91cd\u70b9\u653e\u5728\u6709\u9ad8\u6f5c\u80fd\u7684\u5b50\u7ec6\u5206\u7fa4\u4e0a\u3002<\/p>\n\n\n\n<p>\u968f\u7740\u6211\u4eec\u6536\u96c6\u5230\u66f4\u591a\u7684\u6570\u636e\u6765\u8ba9\u6211\u4eec\u7684\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\u5b8c\u5584\u9884\u6d4b\uff0c\u6211\u4eec\u59cb\u7ec8\u4e0d\u65ad\u5730\u8d85\u8d8a\u4e86\u6211\u4eec\u7684ROAS KPI\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2>\u8425\u9500\u6d3b\u52a8\u7ee9\u6548<\/h2>\n\n\n\n<h3>\u8425\u9500\u6d3b\u52a8\u6269\u5c55<\/h3>\n\n\n\n<p>\u5728\u6700\u521d\u7684\u51e0\u5468\u5185\u6211\u4eec\u5c31\u5df2\u7ecf\u8d85\u8d8a\u4e86ROAS KPI\u3002<\/p>\n\n\n\n<p>\u968f\u7740\u6211\u4eec\u7684\u5e73\u53f0\u6536\u96c6\u5230\u66f4\u591a\u4fe1\u53f7\u6765\u8ba9\u6211\u4eec\u7684\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\u5728\u7ade\u4ef7\u6d41\u91cc\u8bc6\u522b\u5e76\u5b9a\u4f4d\u9ad8\u4ef7\u503c\u53d7\u4f17\uff0c\u6211\u4eec\u80fd\u591f<strong>\u5728\u4fdd\u6301\u9ad8\u7ee9\u6548\u7684\u540c\u65f6\u628a\u8425\u9500\u6d3b\u52a8\u6269\u5c55\u4e868.5\u500d\u3002<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/01\/Maplestory-M-re-engagement-Campaign-Scaling-ZH.webp\"><img decoding=\"async\" loading=\"lazy\" width=\"691\" height=\"301\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/01\/Maplestory-M-re-engagement-Campaign-Scaling-ZH.webp\" alt=\"\" class=\"wp-image-3529\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3>\u975e\u4ed8\u8d39\u7528\u6237\u7ec6\u5206\u7fa4<\/h3>\n\n\n\n<p>\u8ba9\u4ed8\u8d39\u7528\u6237\u91cd\u65b0\u53c2\u4e0e\u662f\u66f4\u7b80\u5355\u7684\u4efb\u52a1\uff0c\u7136\u800c\u4e3b\u8981\u7684\u6311\u6218\u662f\u91cd\u65b0\u6fc0\u6d3b\u5728\u8425\u9500\u6d3b\u52a8\u524d\u6ca1\u6709\u8fdb\u884c\u4efb\u4f55\u5e94\u7528\u5185\u8d2d\u4e70\u7684\u7528\u6237\u5e76\u628a\u4ed6\u4eec\u8f6c\u5316\u4e3a\u4ed8\u8d39\u7528\u6237\u3002<\/p>\n\n\n\n<p>\u5728\u6700\u521d\u7684\u5b66\u4e60\u9636\u6bb5\u8fc7\u540e\uff0c\u6211\u4eec\u7a0b\u5e8f\u5316\u5e73\u53f0\u7684\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\u80fd\u591f\u628a\u7528\u6237\u5212\u5206\u4e3a\u4e09\u7ec4\uff1a<\/p>\n\n\n\n<div class=\"is-layout-flex wp-container-10 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\">\n<ol>\n<li>\u5f88\u6709\u53ef\u80fd\u4f1a\u8fd4\u56de\u6765\u73a9\u6e38\u620f\u5e76\u8fdb\u884c\u9996\u6b21\u8d2d\u4e70\u7684\u7528\u6237\uff1b<\/li>\n\n\n\n<li>\u5f88\u6709\u53ef\u80fd\u4f1a\u8fd4\u56de<strong>MapleStory M<\/strong>\u4f46\u4e0d\u4f1a\u8fdb\u884c\u8d2d\u4e70\u7684\u7528\u6237;<\/li>\n\n\n\n<li>\u5bf9\u6e38\u620f\u5931\u53bb\u4e86\u5174\u8da3\uff0c\u5b8c\u5168\u4e0d\u4f1a\u91cd\u65b0\u53c2\u4e0e\u7684\u7528\u6237\u3002<\/li>\n<\/ol>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/01\/Maplestory-M-re-engagement-D7-ftd-cvr-growth-ZH.webp\"><img decoding=\"async\" loading=\"lazy\" width=\"369\" height=\"403\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/01\/Maplestory-M-re-engagement-D7-ftd-cvr-growth-ZH.webp\" alt=\"Maplestory-M-re-engagement-D7-ftd-cvr-growth-ZH\" class=\"wp-image-3530\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u4f9d\u7167\u8be5\u5212\u5206\uff0c\u6211\u4eec\u80fd\u591f\u57282\u4e2a\u6708\u5185\u628a\u975e\u4ed8\u8d39\u7528\u6237\u7ec6\u5206\u7fa4\u7684D7 FTD CVR\uff08\u4ece\u518d\u5f52\u56e0\u5230\u9996\u6b21\u8d2d\u4e70\u7684\u8f6c\u5316\u7387\uff09\u63d0\u9ad8\u4e861.6\u500d\u3002<\/p>\n\n\n\n<h2>Nexon\u7b80\u4ecb<\/h2>\n\n\n\n<p>Nexon\u6210\u7acb\u4e8e1994\u5e74\uff0c\u5b83\u63a8\u51fa\u4e86\u6211\u4eec\u884c\u4e1a\u91cc\u4e00\u4e9b\u6700\u5927\u7684\u521b\u65b0\uff0c\u8fd9\u5176\u4e2d\u5305\u62ec\u4e16\u754c\u4e0a\u9996\u4e2a\u56fe\u50cfMMORPG\u4ee5\u53ca\u9996\u4e2a\u514d\u8d39\u5f00\u73a9\u6e38\u620f\u3002<\/p>\n\n\n\n<p>\u56e0\u4e3a\u6ce8\u91cd\u8d28\u91cf\uff0c\u6211\u4eec\u5f00\u53d1\u4e86\u957f\u671f\u70ed\u95e8\u7684IP\u7cfb\u5217\uff0c\u8fd9\u5176\u4e2d\u5305\u62ecMapleStory\u3001Dungeon&amp;Fighter\u3001Sudden Attack\u4ee5\u53caKartRider\u3002\u6211\u4eec\u7684\u6bcf\u6b3e\u6e38\u620f\u90fd\u662f\u6839\u636e\u5176\u6240\u5728\u7684\u72ec\u7279\u5730\u7406\u4f4d\u7f6e\u800c\u91cf\u8eab\u5b9a\u5236\u7684\uff0c\u8fd9\u4e5f\u5c31\u662f\u5168\u7403\u6570\u767e\u4e07\u4eba\u6301\u7eed\u4e0d\u65ad\u73a9\u6211\u4eec\u6e38\u620f\u7684\u539f\u56e0\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><\/p>\n\n\n\n<p><img decoding=\"async\" loading=\"lazy\" width=\"145\" height=\"296\" class=\"wp-image-3467\" style=\"width: 145px;\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2024\/09\/Rachel-SEO-Business-Development-Director-Korea-at-Persona.ly-1.webp\" alt=\"Rachel SEO - Business Development Director, Korea at Persona.ly (1)\"><\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u5728\u548cNexon\u5408\u4f5c\u7684\u8fd9\u51e0\u5e74\u91cc\uff0c\u4ed6\u4eec\u56e2\u961f\u5c55\u73b0\u4e86\u771f\u6b63\u7684\u5949\u732e\u7cbe\u795e\u4ee5\u53d6\u5f97\u8425\u9500\u6d3b\u52a8\u7684\u6210\u529f\u3002\u4ed6\u4eec\u4e50\u4e8e\u63a5\u53d7\u65b0\u601d\u60f3\uff0c\u5e76\u4e00\u76f4\u4fdd\u6301\u63d0\u4f9b\u6700\u65b0\u8fdb\u5c55\u7ed9\u6211\u4eec\u3002\u8fd9\u79cd\u5f00\u653e\u5f0f\u6c9f\u901a\u8ba9\u6211\u4eec\u80fd\u4e0d\u65ad\u5730\u6539\u8fdb\u7ee9\u6548\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u6211\u4eec\u5728\u8fd0\u4f5c\u8425\u9500\u6d3b\u52a8\u4e0a\u53d6\u5f97\u7684\u6210\u529f\u8ba9\u6211\u4eec\u53d6\u5f97\u4e86\u4ed6\u4eec\u7684\u4fe1\u4efb\uff0c\u4ece\u800c\u628a\u6211\u4eec\u7684\u5408\u4f5c\u8303\u56f4\u6269\u5927\u5230\u5176\u5b83Nexon\u6e38\u620f\uff0c\u5305\u62ecFC\u2122 Mobile\u3001Dungeon and Fighter Mobile\u7b49\u7b49\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">MapleStory M\u8425\u9500\u6d3b\u52a8\u6240\u53d6\u5f97\u7684\u6210\u529f\u662f\u6211\u4eec\u7a0b\u5e8f\u5316DSP\u4f18\u52bf\u7684\u53e6\u4e00\u4efd\u8bc1\u660e\u3002\u6211\u4eec\u81f4\u529b\u4e8e\u6269\u5927\u6211\u4eec\u5728\u97e9\u56fd\u5e02\u573a\u4e0a\u7684\u4efd\u989d\uff0c\u5e76\u4e3a\u5e94\u7528\u5f00\u53d1\u5546\u548c\u53d1\u5e03\u5546\u5e26\u6765\u66f4\u4f18\u79c0\u7684\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n<cite><a href=\"https:\/\/www.linkedin.com\/in\/dana-purinson-035464111\/\"><\/a><a href=\"https:\/\/www.linkedin.com\/in\/rachel-seo-199a74127\/\">Rachel SEO<\/a> &#8211; Business Development Director, Korea at Persona.ly<br><\/cite><\/blockquote>\n\n\n\n<h2>About Persona.ly<\/h2>\n\n\n\n<p>Persona.ly\u662f\u4e00\u5bb6\u5728\u5168\u4e16\u754c\u8303\u56f4\u5185\u8fd0\u8425\u7684\u4ee5\u79fb\u52a8\u8bbe\u5907\u4f18\u5148\u7684DSP\u3002\u4f7f\u7528\u6211\u4eec\u4e13\u6709\u7684\u7ade\u4ef7\u5668\u548c\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\uff0c\u6211\u4eec\u5927\u89c4\u6a21\u63d0\u4f9b\u900f\u660e\u7684\u3001\u7531\u6027\u80fd\u9a71\u52a8\u7684\u3001\u9ad8\u7cbe\u51c6UA\u548c\u8bbf\u5ba2\u627e\u56de\u89e3\u51b3\u65b9\u6848\uff0c<strong>\u6bcf\u79d2\u80fd\u89e6\u8fbe\u8d85\u8fc74\u767e\u4e07\u4e2a\u5e7f\u544a\u7ade\u62cd\u3002<\/strong>\u6211\u4eec\u53d7\u5230\u817e\u8baf\u3001<a href=\"https:\/\/persona.ly\/blog\/zh\/2024\/11\/%e4%bb%ac%e5%a6%82%e4%bd%95%e5%9c%a83%e5%91%a8%e5%86%85%e8%b6%85%e9%a2%9d%e5%ae%8c%e6%88%90%e3%80%8a%e8%83%9c%e5%88%a9%e5%a5%b3%e7%a5%9e%ef%bc%9anikke%e3%80%8b%e7%9a%84roas%e5%85%b3%e9%94%ae%e7%bb%a9\/\">NextNinja<\/a>\u3001 Papaya Gaming\u3001<a href=\"https:\/\/persona.ly\/blog\/2022\/07\/programmatic-user-acquisition-case-study-rapido\/\">Rapido<\/a>\u3001Games24x7\u3001<a href=\"https:\/\/persona.ly\/blog\/zh\/2021\/03\/%e5%9c%a8%e8%82%b2%e7%a2%a7%ef%bc%88ubisoft%ef%bc%89%e7%9a%84howrse%e4%b8%8a%ef%bc%8cpersona-ly%e8%83%9c%e8%bf%87%e4%bb%98%e8%b4%b9%e7%a4%be%e5%aa%92%e8%90%a5%e9%94%80\/\">Ubisoft<\/a>\u3001Tilting Point\u4ee5\u53ca\u8bb8\u591a\u5176\u5b83\u516c\u53f8\u7684\u4fe1\u8d56\u3002<\/p>\n\n\n\n<p>Persona.ly\u52aa\u529b\u8ffd\u6c42\u7684\u4e0d\u4ec5\u4ec5\u662f\u7b80\u5355\u7684\u5408\u4f5c\uff0c\u800c\u662f\u6210\u4e3a\u4e3a\u4e8b\u4e1a\u591a\u5411\u53d1\u5c55\u534f\u52a9\u63d0\u4f9b\u5b9e\u9645\u4ef7\u503c\u3001\u53d1\u5c55\u548c\u5e7f\u9614\u7684\u5e02\u573a\u8425\u9500\u6d1e\u5bdf\u7684\u5408\u4f5c\u4f19\u4f34\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#19979;&#36733;&#26696;&#20363;&#30740;&#31350;&#30340;pdf&#29256;&#26412; Persona.ly&#19982;Nexon&#21512;&#20316;&#65292;&#36825;&#26159;&#19968;&#23478;&#21442;&#19982;&#21046;&#20316;&#12289;&#24320;&#21457;&#65292;&#20197;&#21450;&#36816;&#20316;&#32447;&#19978;&#28216;&#25103;&#30340;&#20844;&#21496;&#65292;&#26377;&#36229;&#36807;45&#20010;&#29616;&#22330;&#28216;&#25103;&#65292;&#36825;&#20854;&#20013;&#21253;&#25324;Dungeon&amp;Fighter&#12289;FC Mobile&#12289;&#20197;&#21450;KartRider: Drift&#65292;&#19968;&#36215;&#36816;&#20316;&#33829;&#38144;&#27963;&#21160;&#26469;&#35753;MapleStory M&#65288;&#20840;&#29699;&#33539;&#22260;&#20869;&#26377;&#39030;&#32423;&#25910;&#30410;&#30340;&#24187;&#24819;MMORPG&#65289;&#30340;&#29992;&#25143;&#37325;&#26032;&#21442;&#19982;&#12290; &#32489;&#25928;&#19968;&#35272; &gt;2 &#24180;&#30340;&#25104;&#21151;&#21512;&#20316; 8.5x &#22312;18&#21608;&#20869;x8.5&#33829;&#38144;&#27963;&#21160;&#25193;&#23637; 1.6x &#22312;2&#20010;&#26376;&#20869;1.6x&nbsp; D7 FTD CVR&#65288;&#38750;&#20184;&#36153;&#29992;&#25143;&#32676;&#65289;&#25552;&#39640; &#33829;&#38144;&#27963;&#21160;&#30446;&#26631; &#33829;&#38144;&#27963;&#21160;&#30340;&#30446;&#26631;&#26159;&#35753;&#27969;&#22833;&#30340;&#29992;&#25143;&#37325;&#26032;&#21442;&#19982;&#65292;&#35753;&#20182;&#20204;&#22238;&#21040;&#28216;&#25103;&#20013;&#24182;&#40723;&#21169;&#20182;&#20204;&#36827;&#34892;&#26356;&#22810;&#30340;&#24212;&#29992;&#20869;&#36141;&#20080;&#12290;&#25105;&#20204;&#34987;&#35774;&#23450;&#20102;&#22522;&#20110;ROAS&#30340;KPI&#65292;&#26469;&#34913;&#37327;&#33829;&#38144;&#27963;&#21160;&#30340;&#25104;&#21151;&#12290; &#34429;&#28982;&#22312;&#19981;&#21516;&#30340;&#22269;&#23478;&#37324;&#24037;&#20316;&#65292;Persona.ly&#30340;&#39134;&#36895;&#21709;&#24212;&#26102;&#38388;&#19968;&#30452;&#37117;&#20196;&#25105;&#36190;&#20329; &ndash; &#25105;&#24863;&#21040;&#25105;&#20204;&#23601;&#22312;&#23545;&#26041;&#36523;&#26049;&#24037;&#20316;&#12290;&#22810;&#20111;&#20102;&#20182;&#20204;&#30340;&#20302;CPIR&#20197;&#21450;&#19982;&#20854;&#23427;&#24191;&#21578;&#24179;&#21488;&#30456;&#27604;&#26356;&#20248;&#36234;&#30340;ROAS&#65292;Persona.ly&#24050;&#25104;&#20026;&#25105;&#20204;Maple M&#38889;&#22269;&#35775;&#23458;&#25214;&#22238;&#33829;&#38144;&#27963;&#21160;&#30340;&#24517;&#35201;DSP&#21512;&#20316;&#20249;&#20276;&#12290;&#25105;&#26399;&#24453;&#23558;&#26469;&#21644;Persona.ly&#19968;&#36215;&#23581;&#35797;&#21508;&#31181;&#23450;&#20301;&#31574;&#30053;&#24182;&#21462;&#24471;&#26356;&#22909;&#30340;&#25928;&#26524;&#12290; Seonju Jang &#51109;&#49440;&#51452; &ndash; Nexon&#30340;User Acquisition Manager &#20026;MapleStory M&#25552;&#20379;&#30340;&#31243;&#24207;&#21270;&#37325;&#26032;&#21442;&#19982;&#36807;&#31243; &#24403;&#25105;&#20204;&#20026;MapleStory M&#24320;&#22987;&#36816;&#20316;&#33829;&#38144;&#27963;&#21160;&#26102;&#65292;&#22240;&#20026;&#20351;&#29992;&#20102;&#25105;&#20204;&#31243;&#24207;&#21270;DSP&#30340;&#29305;&#24615;Dynamic Audiences &#65288;&#36825;&#26159;&#25105;&#20204;&#23458;&#25143;&#26080;&#38656;&#21478;&#22806;&#20184;&#36153;&#23601;&#21487;&#20197;&#20351;&#29992;&#30340;&#25105;&#20204;&#19987;&#26377;&#21463;&#20247;&#32454;&#20998;&#24341;&#25806;&#65289;&#65292;&#25105;&#20204;&#24555;&#36895;&#29983;&#25104;&#20102;&#20004;&#20010;&#21463;&#20247;&#32454;&#20998;&#32676;&#65306; &#33829;&#38144;&#27963;&#21160;&#30340;&#20027;&#35201;&#25361;&#25112;&#26159;&#35782;&#21035;&#27599;&#20010;&#32454;&#20998;&#32676;&#37324;&#26368;&#26377;&#21487;&#33021;&#36827;&#34892;&#39069;&#22806;&#36141;&#20080;&#30340;&#29992;&#25143;&#12290;&#23545;&#20184;&#36153;&#29992;&#25143;&#26469;&#35828;&#65292;&#36825;&#24847;&#21619;&#30528;&#35782;&#21035;&#26377;&#21487;&#33021;&#20877;&#27425;&#36827;&#34892;&#24212;&#29992;&#20869;&#36141;&#20080;&#30340;&#20154;&#65292;&#32780;&#23545;&#20110;&#38750;&#20184;&#36153;&#29992;&#25143;&#26469;&#35828;&#65292;&#36825;&#24847;&#21619;&#30528;&#35782;&#21035;&#26368;&#26377;&#21487;&#33021;&#36827;&#34892;&#20854;&#31532;&#19968;&#27425;&#36141;&#20080;&#30340;&#20154;&#12290;&#22312;&#36816;&#34892;&#33829;&#38144;&#27963;&#21160;&#30340;&#31532;&#19968;&#21608;&#20869;&#65292;&#25105;&#20204;&#30340;&#31243;&#24207;&#21270;&#31454;&#20215;&#22120;&#23601;&#25910;&#38598;&#21040;&#20102;&#36275;&#22815;&#30340;&#25968;&#25454;&#26469;&#35782;&#21035;&#26174;&#31034;&#20986;&#36141;&#20080;&#21487;&#33021;&#24615;&#30340;&#21463;&#20247;&#29305;&#24615;&#65292;&#36825;&#35753;&#25105;&#20204;&#33021;&#25913;&#36827;&#30446;&#26631;&#23450;&#20301;&#20174;&#32780;&#25226;&#37325;&#28857;&#25918;&#22312;&#26377;&#39640;&#28508;&#33021;&#30340;&#23376;&#32454;&#20998;&#32676;&#19978;&#12290; &#38543;&#30528;&#25105;&#20204;&#25910;&#38598;&#21040;&#26356;&#22810;&#30340;&#25968;&#25454;&#26469;&#35753;&#25105;&#20204;&#30340;&#26426;&#22120;&#23398;&#20064;&#31639;&#27861;&#23436;&#21892;&#39044;&#27979;&#65292;&#25105;&#20204;&#22987;&#32456;&#19981;&#26029;&#22320;&#36229;&#36234;&#20102;&#25105;&#20204;&#30340;ROAS KPI&#12290; &#33829;&#38144;&#27963;&#21160;&#32489;&#25928; &#33829;&#38144;&#27963;&#21160;&#25193;&#23637; &#22312;&#26368;&#21021;&#30340;&#20960;&#21608;&#20869;&#25105;&#20204;&#23601;&#24050;&#32463;&#36229;&#36234;&#20102;ROAS KPI&#12290; &#38543;&#30528;&#25105;&#20204;&#30340;&#24179;&#21488;&#25910;&#38598;&#21040;&#26356;&#22810;&#20449;&#21495;&#26469;&#35753;&#25105;&#20204;&#30340;&#26426;&#22120;&#23398;&#20064;&#31639;&#27861;&#22312;&#31454;&#20215;&#27969;&#37324;&#35782;&#21035;&#24182;&#23450;&#20301;&#39640;&#20215;&#20540;&#21463;&#20247;&#65292;&#25105;&#20204;&#33021;&#22815;&#22312;&#20445;&#25345;&#39640;&#32489;&#25928;&#30340;&#21516;&#26102;&#25226;&#33829;&#38144;&#27963;&#21160;&#25193;&#23637;&#20102;8.5&#20493;&#12290; &#38750;&#20184;&#36153;&#29992;&#25143;&#32454;&#20998;&#32676; &#35753;&#20184;&#36153;&#29992;&#25143;&#37325;&#26032;&#21442;&#19982;&#26159;&#26356;&#31616;&#21333;&#30340;&#20219;&#21153;&#65292;&#28982;&#32780;&#20027;&#35201;&#30340;&#25361;&#25112;&#26159;&#37325;&#26032;&#28608;&#27963;&#22312;&#33829;&#38144;&#27963;&#21160;&#21069;&#27809;&#26377;&#36827;&#34892;&#20219;&#20309;&#24212;&#29992;&#20869;&#36141;&#20080;&#30340;&#29992;&#25143;&#24182;&#25226;&#20182;&#20204;&#36716;&#21270;&#20026;&#20184;&#36153;&#29992;&#25143;&#12290; &#22312;&#26368;&#21021;&#30340;&#23398;&#20064;&#38454;&#27573;&#36807;&#21518;&#65292;&#25105;&#20204;&#31243;&#24207;&#21270;&#24179;&#21488;&#30340;&#26426;&#22120;&#23398;&#20064;&#31639;&#27861;&#33021;&#22815;&#25226;&#29992;&#25143;&#21010;&#20998;&#20026;&#19977;&#32452;&#65306; &#20381;&#29031;&#35813;&#21010;&#20998;&#65292;&#25105;&#20204;&#33021;&#22815;&#22312;2&#20010;&#26376;&#20869;&#25226;&#38750;&#20184;&#36153;&#29992;&#25143;&#32454;&#20998;&#32676;&#30340;D7 FTD CVR&#65288;&#20174;&#20877;&#24402;&#22240;&#21040;&#39318;&#27425;&#36141;&#20080;&#30340;&#36716;&#21270;&#29575;&#65289;&#25552;&#39640;&#20102;1.6&#20493;&#12290; Nexon&#31616;&#20171; Nexon&#25104;&#31435;&#20110;1994&#24180;&#65292;&#23427;&#25512;&#20986;&#20102;&#25105;&#20204;&#34892;&#19994;&#37324;&#19968;&#20123;&#26368;&#22823;&#30340;&#21019;&#26032;&#65292;&#36825;&#20854;&#20013;&#21253;&#25324;&#19990;&#30028;&#19978;&#39318;&#20010;&#22270;&#20687;MMORPG&#20197;&#21450;&#39318;&#20010;&#20813;&#36153;&#24320;&#29609;&#28216;&#25103;&#12290; &#22240;&#20026;&#27880;&#37325;&#36136;&#37327;&#65292;&#25105;&#20204;&#24320;&#21457;&#20102;&#38271;&#26399;&#28909;&#38376;&#30340;IP&#31995;&#21015;&#65292;&#36825;&#20854;&#20013;&#21253;&#25324;MapleStory&#12289;Dungeon&amp;Fighter&#12289;Sudden Attack&#20197;&#21450;KartRider&#12290;&#25105;&#20204;&#30340;&#27599;&#27454;&#28216;&#25103;&#37117;&#26159;&#26681;&#25454;&#20854;&#25152;&#22312;&#30340;&#29420;&#29305;&#22320;&#29702;&#20301;&#32622;&#32780;&#37327;&#36523;&#23450;&#21046;&#30340;&#65292;&#36825;&#20063;&#23601;&#26159;&#20840;&#29699;&#25968;&#30334;&#19975;&#20154;&#25345;&#32493;&#19981;&#26029;&#29609;&#25105;&#20204;&#28216;&#25103;&#30340;&#21407;&#22240;&#12290; &#22312;&#21644;Nexon&#21512;&#20316;&#30340;&#36825;&#20960;&#24180;&#37324;&#65292;&#20182;&#20204;&#22242;&#38431;&#23637;&#29616;&#20102;&#30495;&#27491;&#30340;&#22857;&#29486;&#31934;&#31070;&#20197;&#21462;&#24471;&#33829;&#38144;&#27963;&#21160;&#30340;&#25104;&#21151;&#12290;&#20182;&#20204;&#20048;&#20110;&#25509;&#21463;&#26032;&#24605;&#24819;&#65292;&#24182;&#19968;&#30452;&#20445;&#25345;&#25552;&#20379;&#26368;&#26032;&#36827;&#23637;&#32473;&#25105;&#20204;&#12290;&#36825;&#31181;&#24320;&#25918;&#24335;&#27807;&#36890;&#35753;&#25105;&#20204;&#33021;&#19981;&#26029;&#22320;&#25913;&#36827;&#32489;&#25928;&#12290; 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