{"id":3539,"date":"2025-01-21T11:10:38","date_gmt":"2025-01-21T11:10:38","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=3539"},"modified":"2025-01-21T11:10:38","modified_gmt":"2025-01-21T11:10:38","slug":"persona-ly%ea%b0%80-playioplay-to-earn-app%ec%ba%a0%ed%8e%98%ec%9d%b8%ec%97%90%ec%84%9c-d14-roas%eb%a5%bc-3%eb%b0%b0-%eb%8b%ac%ec%84%b1%ed%95%9c-%eb%b9%84%ea%b2%b0","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ko\/2025\/01\/persona-ly%ea%b0%80-playioplay-to-earn-app%ec%ba%a0%ed%8e%98%ec%9d%b8%ec%97%90%ec%84%9c-d14-roas%eb%a5%bc-3%eb%b0%b0-%eb%8b%ac%ec%84%b1%ed%95%9c-%eb%b9%84%ea%b2%b0\/","title":{"rendered":"Persona.ly\uac00 Playio(Play-to-earn App)\ucea0\ud398\uc778\uc5d0\uc11c D14 ROAS\ub97c 3\ubc30 \ub2ec\uc131\ud55c \ube44\uacb0!"},"content":{"rendered":"\n<p style=\"font-size:15px\"><em><a href=\"https:\/\/content.cdn.personaly.bid\/case_studies\/Playio-Personaly-Programmatic-Case-Study-Korean_.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">PDF \ubc84\uc804 \ucf00\uc774\uc2a4 \uc2a4\ud130\ub514 \ub2e4\uc6b4\ub85c\ub4dc<\/a><\/em><\/p>\n\n\n\n<div class=\"is-layout-flex wp-container-3 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2024\/09\/Playio-app-logo-1.png\"><img decoding=\"async\" loading=\"lazy\" width=\"230\" height=\"230\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2024\/09\/Playio-app-logo-1.png\" alt=\"\" class=\"wp-image-3459\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:75%\">\n<p><strong>Playio\ub294 \ud55c\uad6d \ucd5c\uace0\uc758 \uac8c\uc774\uba38\ub97c \uc704\ud55c \ub9ac\uc6cc\ub4dc \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4. <\/strong>&nbsp;Persona.ly\ub294 Play.io\uc640 \ud611\uc5c5\ud558\uc5ec \uc548\ub4dc\ub85c\uc774\ub4dc P2E \uc571\uc5d0\uc11c <a href=\"https:\/\/persona.ly\/programmatic-ua\">\uc0c8\ub85c\uc6b4 \ud55c\uad6d \uc0ac\uc6a9\uc790\ub97c \ud655\ubcf4<\/a>\ud558\ub294 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud558\uc600\uc2b5\ub2c8\ub2e4. \uc8fc\uc694 \ucea0\ud398\uc778 \ubaa9\ud45c\ub294 Playio \uc571\u200b\u200b\uc5d0\uc11c<strong> \uac8c\uc784\uc744 \ud558\uace0 \ubcf4\uc0c1\ubc1b\ub294<\/strong> \ud65c\uc131 \uc0ac\uc6a9\uc790 \ud68d\ub4dd\uc774\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2>\uacb0\uacfc \uc694\uc57d<\/h2>\n\n\n\n<div class=\"is-layout-flex wp-container-7 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\">\n<p class=\"has-text-align-left has-x-large-font-size\"><strong>2.5x<\/strong><\/p>\n\n\n\n<p>\uad11\uace0 \ucea0\ud398\uc778 \ud655\ub300(3\uac1c\uc6d4)<\/p>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\">\n<p class=\"has-x-large-font-size\"><strong>73%<\/strong><\/p>\n\n\n\n<p>CPI \uac10\uc18c(3\uac1c\uc6d4)<\/p>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\">\n<p class=\"has-x-large-font-size\"><strong>209%<\/strong><\/p>\n\n\n\n<p>ROAS D14 \uc131\uc7a5( 3\uc8fc\ucc28)<\/p>\n<\/div>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote\">\n\n<p><img decoding=\"async\" loading=\"lazy\" width=\"292\" height=\"407\" class=\"wp-image-3460\" style=\"width: 150px;\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2024\/09\/Ha-Young-Park-Marketing-Lead-at-Playio.webp\" alt=\"Ha-Young Park - Marketing Lead at Playio\"><\/p>\n\n\n<p>\uc2dc\uc791\ubd80\ud130 Persona.ly\ub294 P2E \ubaa8\ub378\uacfc \uc77c\ubc18 \uc0ac\uc6a9\uc790 \ubc0f \uc218\uc775\uc5d0 \uae30\uc5ec\ud560 \uc801\uadf9 \uc0ac\uc6a9\uc790 \ud655\ubcf4\uc758 \uc911\uc694\uc131\uc744 \uc798 \uc54c\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. Persona.ly\uc758 \uc815\uad50\ud55c \uba38\uc2e0\ub7ec\ub2dd \uae30\ubc18 \ud50c\ub7ab\ud3fc\uc740 \uc62c\ubc14\ub978 \uace0\uac1d\uc744 \uc815\ud655\ud788 \ud0c0\uac9f\ud305\ud558\uac8c \ud574\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n<p>\ub610\ud55c \uac00\uc7a5 \uae30\uc5b5\uc5d0 \ub0a8\ub294 \uac83\uc740 Persona.ly\uc758 \ub04a\uc784\uc5c6\ub294 \ucd5c\uc801\ud654\uc5d0 \ub300\ud55c \ud5cc\uc2e0\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \ucea0\ud398\uc778\uc744 \uc124\uc815\ud558\uace0 \uc2e4\ud589\ud55c \ud6c4 \ubc29\uce58\ud558\uc9c0 \uc54a\uace0 \uc9c0\uc18d\uc801\uc73c\ub85c \ud0c0\uac9f\ud305\uc744 \uac1c\uc120\ud558\uc5ec \uc131\uacfc\uac00 \ud06c\uac8c \ud5a5\uc0c1\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n<p><\/p>\n\n<cite><a href=\"https:\/\/www.linkedin.com\/in\/hayoung-park-5971071b4\/\"><strong><a href=\"https:\/\/www.linkedin.com\/in\/hayoung-park-5971071b4\/\"><strong>\ubc15\ud558\uc601<\/strong><\/a> &#8211; Playio \ub9c8\ucf00\ud305 \ucc45\uc784\uc790<br><\/strong><\/a><\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<h2>\ud504\ub85c\uadf8\ub798\uba38\ud2f1 \uc0ac\uc6a9\uc790 \ud68d\ub4dd \uc808\ucc28<\/h2>\n\n\n\n<p>\ucd08\uae30\uc5d0\ub294 \uace0\uac1d\uc0ac \uc624\uac00\ub2c9\ub97c \uc0ac\uc6a9\ud574 \ud0c0\uac9f\ud305 \ud560 <strong>\uc720\uc0ac \uc7a0\uc7ac \uace0\uac1d<\/strong>\uc744 \ube60\ub974\uac8c \uc0dd\uc131\ud558\uc600\uc2b5\ub2c8\ub2e4. \uc800\ud76c \ud504\ub85c\uadf8\ub798\uba38\ud2f1 DSP(\uc218\uc694\uce21 \ud50c\ub7ab\ud3fc)\ub294 \uc8fc\uc694 \uc560\ub4dc\uc775\uc2a4\uccb4\uc778\uc9c0 \uc5f0\ub3d9\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\ucd08\ub2f9 400\ub9cc \uac74 \uc774\uc0c1\uc758 \uacbd\ub9e4\ub97c \ucc98\ub9ac\ud558\uace0 \uac01 \ub178\ucd9c\uc744 \uc81c\uacf5\ud558\uae30 \uc804\uc5d0 60\uac1c \uc774\uc0c1\uc758 \ub370\uc774\ud130 \ud3ec\uc778\ud2b8\ub97c \ubd84\uc11d\ud558\uc5ec \uace0\uac1d\uc5d0\uac8c \ub178\ucd9c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\uc774\ub97c \ud1b5\ud574 \ucd08\uae30 \ub370\uc774\ud130\ub97c \ube60\ub974\uac8c \uc218\uc9d1\ud558\uace0 \ud0c0\uac8c\ud305 \ubc94\uc704\ub97c \uc881\ud790 \uc218&nbsp; \uc788\uc5c8\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\uad11\ubc94\uc704\ud55c \uc9d1\ub2e8\uc744 \ud0c0\uac9f\ud305\ud558\ub294 \ucd08\uae30 \ub2e8\uacc4\uac00 \ub05d\ub09c \ud6c4 \ub2e4\uc74c \uc785\ucc30 \ubaa8\ub378\uc5d0\uc11c\ub294 \uc571\uc744 \uc124\uce58\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc9d1\ub2e8\uc744 \uc2dd\ubcc4\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub2e4\uc74c \uc785\ucc30 \ubaa8\ub378\uc5d0\uc11c\ub294 \uba38\uc2e0\ub7ec\ub2dd \uae30\ubc18 \uc5d4\uc9c4\uc774 \uc571 \uc124\uce58\uc5d0 \uc9d1\uc911\ud558\ub294 <strong>\uae30\ubcf8 \ud0c0\uac9f\ud305 \ubaa8\ub378<\/strong>\uc744 \uc0dd\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>Pl ayio\ub294 \uc571 \uc124\uce58, \uacc4\uc815 \uc0dd\uc815, \uc571\ub0b4 \ud65c\ub3d9(\uac8c\uc784 \ud50c\ub808\uc774, \ubaa9\ud45c \ub2ec\uc131, \uae30\ub85d \uc5f0\uc18d \uc644\ub8cc)\uc744 \uc218\ud589\ud558\ub294 \ud65c\uc131 \uc0ac\uc6a9\uc790\ub97c \ud655\ubcf4\ud558\uc5ec \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \uc0bc\uc558\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \uba38\uc2e0\ub7ec\ub2dd \uae30\ubc18 \ud0c0\uac9f\ud305 \uc5d4\uc9c4\uc740 <strong>\uc0ac\uc6a9\uc790 \ub9ac\ud150\uc158\uc774 \ub192\uace0 ROAS\ub97c \ub192\uc77c \uc218 \uc788\ub294 \uace0\uac1d\uc744 \ud0c0\uac9f\ud305\ud558\uae30 \uc704\ud55c \uace0\uc720\ud55c \ubd84\ub958 \ubaa8\ub378\uc744 \uc0dd\uc131\ud558\uc600\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n<p>\uc785\ucc30 \uc2a4\ud2b8\ub9bc\uc5d0\uc11c \uc774\ub7ec\ud55c \uace0\uac1d \uc138\uadf8\uba3c\ud2b8\ub97c \uc2dd\ubcc4\ud55c \ud6c4\uc5d0\ub294 <strong>CPI\ub97c \uc720\uc9c0\ud558\uace0 ROAS\ub97c \uac1c\uc120\ud558\uba74\uc11c \ucea0\ud398\uc778\uc744 \uc548\uc804\ud558\uac8c \ud655\uc7a5\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2>\ucea0\ud398\uc778 \uacb0\uacfc<\/h2>\n\n\n\n<h3>\ucea0\ud398\uc778 \ud655\ub300 \ubc0f CPI<\/h3>\n\n\n\n<p>\ucc98\uc74c \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud588\uc744 \ub54c, \uc218 \uc77c \ub9cc\uc5d0 \uc5b4\ub5a4 \uc7a0\uc7ac \uace0\uac1d \uc9d1\ub2e8\uc774 \uc571\uc744 \uc124\uce58\ud560 \uc9c0 \ud30c\uc545\ud558\uc600\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 2\uc8fc\ucc28\uc5d0 CPI\ub97c \uc57d 60% \uac10\uc18c\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. \uccab \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \uc571\uc744 \uc798 \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \uc7a0\uc7ac \uace0\uac1d\uc758 \ub370\uc774\ud130\ub97c \ud655\ubcf4\ud558\uc600\uace0, <strong>12\uc8fc\ucc28\uc5d0\ub294 \ucea0\ud398\uc778\uc744 2.5\ubc30\ub85c \ud655\ub300\ud558\uc5ec 1\uc8fc\ucc28 \ub300\ube44 CPI\ub97c 73% \uac10\uc18c\uc2dc\ucf30\uc2b5\ub2c8\ub2e4<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2024\/09\/Campaign-Scaling-and-CPI-for-Playio-UA-campaign-persona.ly-case-study.webp\"><img decoding=\"async\" loading=\"lazy\" width=\"691\" height=\"375\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2024\/09\/Campaign-Scaling-and-CPI-for-Playio-UA-campaign-persona.ly-case-study.webp\" alt=\"Campaign-Scaling-and-CPI-for-Playio-UA-campaign-persona.ly-case-study\" class=\"wp-image-3462\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3>ROAS \uc131\uc7a5<\/h3>\n\n\n\n<p>Playio \uc571\uc758 \uc131\uaca9(\uc0ac\uc6a9\uc790\uac00 \uac8c\uc784 \ud50c\ub808\uc774 \uac19\uc740 \uc571 \ub0b4 \ud65c\ub3d9\uc5d0 \ub300\ud574 \ubcf4\uc0c1\uc744 \ubc1b\uc74c)\uc0c1 \uac8c\uc784\uc744 \ud50c\ub808\uc774\ud558\uace0 \uc218\uc775\uc744 \ucc3d\ucd9c\ud560 \ucc38\uc5ec\ub3c4\uac00 \ub192\uc740 \ub300\uc0c1 \uace0\uac1d\uc744 \ud655\ubcf4\ud558\ub294 \uac83\uc774 \uc911\uc694\ud588\uc2b5\ub2c8\ub2e4.\ud0d0\uc0c9 \ucea0\ud398\uc778 \uc9c1\ud6c4\uc5d0 \uba38\uc2e0\ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uc774 \uac00\uc7a5 \uba85\ud655\ud558\uac8c \ubc30\uce58\ud558\ub294 \ubc29\ubc95\uc744 \uacb0\uc815\ud558\uc600\uc2b5\ub2c8\ub2e4. \ub2e4\uc74c\uacfc \uac19\uc740 \uc5ec\ub7ec \ub9e5\ub77d\uc801 \uc2dc\uadf8\ub110\uc744&nbsp; \ubc14\ud0d5\uc73c\ub85c \ub300\uc0c1 \uace0\uac1d\uc744 \ud0c0\uac9f\ud305\ud558\ub294 <a href=\"https:\/\/persona.ly\/context-distance-calculator\">&nbsp;\uad11\ubc94\uc704\ud55c \ub9e5\ub77d\uc801 \uc811\uadfc\ubc95<\/a>\uc744 \uc0ac\uc6a9\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul>\n<li><strong><strong>\uc571 \uce74\ud14c\uace0\ub9ac<\/strong>: <\/strong>\ud64d\ubcf4\ud558\ub294 \ubc88\ub4e4\uacfc\uc758 \ub9e5\ub77d\uc801 \uadfc\uc811\uc131\uc744 \uae30\ubc18\uc73c\ub85c \ud558\ub294 \uc571 \ud0c0\uac9f\ud305<\/li>\n\n\n\n<li><strong><strong>\ubcf4\uc0c1\ud615 \ubc30\uce58<\/strong>: <\/strong>\ubcf4\uc0c1\ud615 \uad11\uace0\ub97c \uc6b0\uc120 \ubc30\uce58<\/li>\n<\/ul>\n\n\n\n<p><strong>\ubc88\ub4e4 \ucda9\uc131\ub3c4<\/strong>(\uc0ac\uc6a9\uc790\uac00 \uc0ac\uc6a9 \uc571\uc744 \uace0\uc218\ud558\ub294 \uacbd\ud5a5)\ub97c \uce21\uc815\ud55c \uac83\uc774 \uad11\uace0 \ucea0\ud398\uc778 \uc131\uacf5\uc5d0 \uc911\uc694 \ud3ec\uc778\ud2b8\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uadf8 \uacb0\uacfc, <strong>3\uc8fc\ucc28\uc5d0 ROAS D14\ub97c 3\ubc30\ub85c \ub298\ub9b4 \uc218 \uc788\uc5c8\uace0<\/strong>(1\uc8fc\ucc28 \ub300\ube44), 17\uc8fc\ucc28\uc5d0\ub294 (\ucea0\ud398\uc778\uc774 \ud655\uc7a5\ud558\uace0 CPI\uac00 \uc720\uc9c0\ub418\ub294 \ub3d9\uc548) <strong>\ucd94\uac00\ub85c 80%\uac00 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4<\/strong>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2024\/09\/ROAS-growth-for-Playio-UA-campaign-persona.ly-case-study.webp\"><img decoding=\"async\" loading=\"lazy\" width=\"693\" height=\"291\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2024\/09\/ROAS-growth-for-Playio-UA-campaign-persona.ly-case-study.webp\" alt=\"ROAS-growth-for-Playio-UA-campaign-persona.ly-case-study\" class=\"wp-image-3463\"\/><\/a><\/figure>\n\n\n\n<h2>GNA \ud68c\uc0ac<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.playio.co\/?LANG_CD=ENG#01\">Playio<\/a>\ub294 \uc0ac\uc6a9\uc790\uc758 \ub178\ub825\uacfc \ud50c\ub808\uc774 \uc2dc\uac04, \ub180\uc774\uc640 \uc218\uc785\uc744 \ud569\uccd0 \uc5c5\uacc4\ub97c \ud601\uc2e0\ud558\ub294 P2E \ud504\ub9ac\ubbf8\uc5b4 \ubaa8\ubc14\uc77c \uac8c\uc784 \ubcf4\uc0c1 \uc571 \ubc0f \ub85c\uc5f4\ud2f0 \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>Playio\ub294 \uc54c\uace0\ub9ac\uc998\uacfc \ubd84\uc11d \ud504\ub85c\uc138\uc2a4\ub97c \uc0ac\uc6a9\ud558\uc5ec \uac8c\uc784 \uac1c\ubc1c\uc790\uc640 \uc0ac\uc6a9\uc790 \uac04\uc758 \uac04\uadf9\uc744 \uba54\uc6b0\uae30 \uc704\ud574 \uadc0\uc911\ud55c \uc0ac\uc6a9\uc790 \ub370\uc774\ud130\ub97c \ucd94\uc801\ud558\uace0 \ub9de\ucda4\ud615 \uac8c\uc784, \ucea0\ud398\uc778 \ubc0f \uad11\uace0 \ub4f1\uc744 \ucd94\ucc9c\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>Playio\ub294 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uc0c1\ud488\uacfc \uc0c1\ud488\uad8c\uc744 \ubcf4\uc0c1\ud558\uace0 \ubaa8\ubc14\uc77c \uac8c\uc784\uc744 \ud1b5\ud574 \uc11c\ub85c \uc0c1\ud638 \uc791\uc6a9\ud558\uace0 \uc778\uc815\ubc1b\uace0 \ucc38\uc5ec\ub97c \uc7a5\ub824\ud558\ub294 \ucee4\ubba4\ub2c8\ud2f0\ub97c \ub9cc\ub4ed\ub2c8\ub2e4.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><\/p>\n\n\n\n<p><img decoding=\"async\" loading=\"lazy\" width=\"145\" height=\"296\" class=\"wp-image-3467\" style=\"width: 145px;\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2024\/09\/Rachel-SEO-Business-Development-Director-Korea-at-Persona.ly-1.webp\" alt=\"Rachel SEO - Business Development Director, Korea at Persona.ly (1)\"><\/p>\n\n\n\n<p>Playio\uc640\uc758 \ud611\uc5c5\uc740 \ub180\ub77c\uc6b4 \uacbd\ud5d8\uc774\uc5c8\uc2b5\ub2c8\ub2e4. Playio \ud300\uc758 \uc804\ubb38\uc131\uacfc \ubaa8\ubc14\uc77c \ud658\uacbd\uc5d0 \ub300\ud55c \uae4a\uc740 \uc774\ud574 \ub355\ubd84\uc5d0 \uc800\ud76c \ud504\ub85c\uadf8\ub798\uba38\ud2f1 DSP\uc758 \uc7a0\uc7ac\ub825\uc744 \ucd5c\ub300\ub85c \ub04c\uc5b4\ub0bc \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uac19\uc774 \ub180\ub77c\uc6b4 \uc131\uacfc\ub97c \uac70\ub450\uc5c8\uace0, \ubaa8\ubc14\uc77c \uac8c\uc784 \ub9c8\ucf00\ud305\uc5d0\uc11c \ub9de\ucda4\ud615 \ub370\uc774\ud130\uc911\uc2ec \uc804\ub7b5\uc758 \uc6b0\uc218\uc131\uc744 \ubcf4\uc5ec\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc911\uc694\ud55c \ud55c\uad6d \uc2dc\uc7a5\uc5d0\uc11c Playio\uc640 \ud568\uaed8 \ub610 \ub2e4\ub978 \uc131\uacf5 \uc0ac\ub840\ub97c \ucd94\uac00\ud558\uac8c \ub418\uc5b4 \uae30\uc069\ub2c8\ub2e4.<\/p>\n<cite><a href=\"https:\/\/www.linkedin.com\/in\/dana-purinson-035464111\/\"><\/a><a href=\"https:\/\/www.linkedin.com\/in\/rachel-seo-199a74127\/\">\uc11c\uc9c0\uc740<\/a> &#8211; Persona.ly \ud55c\uad6d \uc0ac\uc5c5 \uac1c\ubc1c \uc774\uc0ac<br><\/cite><\/blockquote>\n\n\n\n<h2>Persona.ly \uc18c\uac1c<\/h2>\n\n\n\n<p>Persona.ly\ub294 \uc804\uc138\uacc4\uc801\uc73c\ub85c \uc6b4\uc601\ub418\ub294 <a href=\"https:\/\/persona.ly\/programmatic-dsp\">\ubaa8\ubc14\uc77c \uc6b0\uc120 DSP<\/a>\uc785\ub2c8\ub2e4. \ub2f9\uc0ac\uc758 \ub3c5\uc810 \uc785\ucc30\uc790 \ubc0f \uba38\uc2e0\ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uc744 \uc0ac\uc6a9\ud558\uc5ec \ucd08\ub2f9 400\ub9cc \uac74 \uc774\uc0c1\uc758 \uad11\uace0 \uacbd\ub9e4\uc5d0 \uc811\uadfc\ud560 \uc218 \uc788\ub294 \ud22c\uba85\ud558\uace0 \uc131\uacfc \uc911\uc2ec\uc774\uba70 \uace0\ub3c4\ub85c \ud0c0\uac9f\ud305\ub41c \uc0ac\uc6a9\uc790\ud655\ubcf4 \ubc0f <a href=\"https:\/\/persona.ly\/en\/programmatic-re-engagement\">\ub9ac\ud0c0\uac8c\ud305 \uc194\ub8e8\uc158<\/a>\uc744 \ub300\uaddc\ubaa8\ub85c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub2f9\uc0ac\ub294 <a href=\"https:\/\/persona.ly\/blog\/2023\/06\/nexon-fc-mobile-case-study\/\">Nexon<\/a>, <a href=\"https:\/\/persona.ly\/blog\/2023\/10\/how-we-outperformed-d7-roas-5-6x-for-grand-summoners-hardcore-rpg-on-ios\/\">NextNinja<\/a>, <a href=\"https:\/\/persona.ly\/blog\/2022\/11\/mobile-retargeting-papaya-gaming\/\">Papaya Gaming<\/a>, <a href=\"https:\/\/persona.ly\/blog\/2022\/07\/programmatic-user-acquisition-case-study-rapido\/\">Rapido<\/a>, <a href=\"https:\/\/persona.ly\/blog\/2022\/03\/how-we-achieved-d7-ftd-cost-53-below-kpi-for-games24x7s-rummycircle\/\">Games24x7<\/a>, <a href=\"https:\/\/persona.ly\/blog\/2021\/03\/persona-ly-outperforms-paid-social-ua-for-ubisofts-howrse\/\">Ubisoft<\/a>, <a href=\"https:\/\/persona.ly\/blog\/2020\/09\/tilting-point-runs-contextually-driven-lat-ua-campaigns-with-persona-ly-ftds-increase\/\">Tilting Point<\/a> ,<a href=\"https:\/\/persona.ly\/blog\/2024\/02\/wavve-mobidays-programmatic-re-engagement-case-study\/\">Wavve<\/a>, \ub4f1 \ub9ce\uc740 \uae30\uc5c5\uc774 \uc800\ud76c\ub97c \uc2e0\ub8b0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>Persona.ly\ub294 \ud30c\ud2b8\ub108\ub97c \uc704\ud55c \uacf5\uae09\uc5c5\uccb4\uac00 \uc544\ub2c8\ub77c \ucc44\ub110 \uc804\ubc18\uc5d0\uc11c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uc2e4\uc81c \uac00\uce58, \uc131\uc7a5 \ubc0f \uad11\ubc94\uc704\ud55c \ub9c8\ucf00\ud305 \uc778\uc0ac\uc774\ud2b8\ub97c \uc0dd\uc131\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \ud30c\ud2b8\ub108\uac00 \ub418\ub3c4\ub85d \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PDF &#48260;&#51204; &#52992;&#51060;&#49828; &#49828;&#53552;&#46356; &#45796;&#50868;&#47196;&#46300; Playio&#45716; &#54620;&#44397; &#52572;&#44256;&#51032; &#44172;&#51060;&#47672;&#47484; &#50948;&#54620; &#47532;&#50892;&#46300; &#54540;&#47019;&#54268;&#51077;&#45768;&#45796;. &nbsp;Persona.ly&#45716; Play.io&#50752; &#54801;&#50629;&#54616;&#50668; &#50504;&#46300;&#47196;&#51060;&#46300; P2E &#50545;&#50640;&#49436; &#49352;&#47196;&#50868; &#54620;&#44397; &#49324;&#50857;&#51088;&#47484; &#54869;&#48372;&#54616;&#45716; &#52896;&#54168;&#51064;&#51012; &#51652;&#54665;&#54616;&#50688;&#49845;&#45768;&#45796;. &#51452;&#50836; &#52896;&#54168;&#51064; &#47785;&#54364;&#45716; Playio &#50545;&#8203;&#8203;&#50640;&#49436; &#44172;&#51076;&#51012; &#54616;&#44256; &#48372;&#49345;&#48155;&#45716; &#54876;&#49457; &#49324;&#50857;&#51088; &#54925;&#46301;&#51060;&#50688;&#49845;&#45768;&#45796;. &#44208;&#44284; &#50836;&#50557; 2.5x &#44305;&#44256; &#52896;&#54168;&#51064; &#54869;&#45824;(3&#44060;&#50900;) 73% CPI &#44048;&#49548;(3&#44060;&#50900;) 209% ROAS D14 &#49457;&#51109;( 3&#51452;&#52264;) &#49884;&#51089;&#48512;&#53552; Persona.ly&#45716; P2E &#47784;&#45944;&#44284; &#51068;&#48152; &#49324;&#50857;&#51088; &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/persona.ly\/blog\/ko\/2025\/01\/persona-ly%ea%b0%80-playioplay-to-earn-app%ec%ba%a0%ed%8e%98%ec%9d%b8%ec%97%90%ec%84%9c-d14-roas%eb%a5%bc-3%eb%b0%b0-%eb%8b%ac%ec%84%b1%ed%95%9c-%eb%b9%84%ea%b2%b0\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Persona.ly\uac00 Playio(Play-to-earn App)\ucea0\ud398\uc778\uc5d0\uc11c D14 ROAS\ub97c 3\ubc30 \ub2ec\uc131\ud55c \ube44\uacb0!&#8221;<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":3465,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[205],"tags":[209,2441],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Persona.ly\uac00 Playio(Play-to-earn App)\ucea0\ud398\uc778\uc5d0\uc11c D14 ROAS\ub97c 3\ubc30 \ub2ec\uc131\ud55c \ube44\uacb0! | Persona.ly - The Weekly Retention<\/title>\n<meta name=\"description\" content=\"PDF \ubc84\uc804 \ucf00\uc774\uc2a4 \uc2a4\ud130\ub514 \ub2e4\uc6b4\ub85c\ub4dc Playio\ub294 \ud55c\uad6d \ucd5c\uace0\uc758 \uac8c\uc774\uba38\ub97c \uc704\ud55c \ub9ac\uc6cc\ub4dc \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4. &nbsp;Persona.ly\ub294 Play.io\uc640 \ud611\uc5c5\ud558\uc5ec \uc548\ub4dc\ub85c\uc774\ub4dc P2E \uc571\uc5d0\uc11c \uc0c8\ub85c\uc6b4 \ud55c\uad6d \uc0ac\uc6a9\uc790\ub97c \ud655\ubcf4\ud558\ub294 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud558\uc600\uc2b5\ub2c8\ub2e4. \uc8fc\uc694 \ucea0\ud398\uc778 \ubaa9\ud45c\ub294 Playio\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.ly\/blog\/ko\/2025\/01\/persona-ly\uac00-playioplay-to-earn-app\ucea0\ud398\uc778\uc5d0\uc11c-d14-roas\ub97c-3\ubc30-\ub2ec\uc131\ud55c-\ube44\uacb0\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Persona.ly\uac00 Playio(Play-to-earn App)\ucea0\ud398\uc778\uc5d0\uc11c D14 ROAS\ub97c 3\ubc30 \ub2ec\uc131\ud55c \ube44\uacb0! | Persona.ly - The Weekly Retention\" \/>\n<meta property=\"og:description\" content=\"PDF \ubc84\uc804 \ucf00\uc774\uc2a4 \uc2a4\ud130\ub514 \ub2e4\uc6b4\ub85c\ub4dc Playio\ub294 \ud55c\uad6d \ucd5c\uace0\uc758 \uac8c\uc774\uba38\ub97c \uc704\ud55c \ub9ac\uc6cc\ub4dc \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4. &nbsp;Persona.ly\ub294 Play.io\uc640 \ud611\uc5c5\ud558\uc5ec \uc548\ub4dc\ub85c\uc774\ub4dc P2E \uc571\uc5d0\uc11c \uc0c8\ub85c\uc6b4 \ud55c\uad6d \uc0ac\uc6a9\uc790\ub97c \ud655\ubcf4\ud558\ub294 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud558\uc600\uc2b5\ub2c8\ub2e4. \uc8fc\uc694 \ucea0\ud398\uc778 \ubaa9\ud45c\ub294 Playio\" \/>\n<meta property=\"og:url\" content=\"https:\/\/persona.ly\/blog\/ko\/2025\/01\/persona-ly\uac00-playioplay-to-earn-app\ucea0\ud398\uc778\uc5d0\uc11c-d14-roas\ub97c-3\ubc30-\ub2ec\uc131\ud55c-\ube44\uacb0\/\" \/>\n<meta property=\"og:site_name\" content=\"Persona.ly - The Weekly Retention\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/persona.ly.monetization\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-21T11:10:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2024\/09\/Playio-Programmatric-UA-case-study-text.png\" \/>\n\t<meta property=\"og:image:width\" content=\"780\" \/>\n\t<meta property=\"og:image:height\" content=\"408\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Galia Lahav\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@persona_ly\" \/>\n<meta name=\"twitter:site\" 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