{"id":3589,"date":"2025-07-22T10:12:39","date_gmt":"2025-07-22T10:12:39","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=3589"},"modified":"2025-07-22T10:13:25","modified_gmt":"2025-07-22T10:13:25","slug":"%ec%bf%a0%ed%82%a4%eb%9f%b0-%ed%82%b9%eb%8d%a4%ec%9d%98-ios-%eb%b0%8f-%ec%95%88%eb%93%9c%eb%a1%9c%ec%9d%b4%eb%93%9c-%eb%a6%ac%ec%9d%b8%ea%b2%8c%ec%9d%b4%ec%a7%80%eb%a8%bc%ed%8a%b8-%ec%ba%a0%ed%8e%98","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ko\/2025\/07\/%ec%bf%a0%ed%82%a4%eb%9f%b0-%ed%82%b9%eb%8d%a4%ec%9d%98-ios-%eb%b0%8f-%ec%95%88%eb%93%9c%eb%a1%9c%ec%9d%b4%eb%93%9c-%eb%a6%ac%ec%9d%b8%ea%b2%8c%ec%9d%b4%ec%a7%80%eb%a8%bc%ed%8a%b8-%ec%ba%a0%ed%8e%98\/","title":{"rendered":"\ucfe0\ud0a4\ub7f0: \ud0b9\ub364\uc758 iOS \ubc0f \uc548\ub4dc\ub85c\uc774\ub4dc \ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucea0\ud398\uc778\u00a0 D7 ROAS\ub97c 2\uc8fc\ub9cc\uc5d0 400% \ud5a5\uc0c1\uc2dc\ud0a8 \ubc29\ubc95"},"content":{"rendered":"\n

Download the pdf version of the case study<\/a><\/em><\/p>\n\n\n\n

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\"\"<\/a><\/figure>\n<\/div>\n\n\n\n
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\ud37c\uc2a4\ub110\ub9ac\ub294 \ud55c\uad6d\uc744 \ub300\ud45c\ud558\ub294 \uac8c\uc784 \uac1c\ubc1c\uc0ac \ub370\ube0c\uc2dc\uc2a4\ud130\uc988\uc640 \ud611\ub825\ud558\uc5ec \ubbf8\uad6d\uacfc \ud55c\uad6d\uc5d0\uc11c iOS\uc640 \uc548\ub4dc\ub85c\uc774\ub4dc \ud50c\ub7ab\ud3fc\uc758 \ucfe0\ud0a4\ub7f0: \ud0b9\ub364 \uc720\uc800\ub4e4\uc744 \uc7ac\ubaa8\uac1d\ud558\ub294 \ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ub9c8\ucf00\ud305\uc744 \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ucfe0\ud0a4\ub7f0: \ud0b9\ub364\uc740 \uae00\ub85c\ubc8c \ub9c8\ucf13\uc5d0\uc11c \uc0ac\ub791\ubc1b\ub294 \ud0c0\uc774\ud2c0\uc774\uba70 \uc548\ub4dc\ub85c\uc774\ub4dc\uc640 iOS\uc5d0\uc11c \ucd5c\uace0 \ub9e4\ucd9c RPG\ub85c \ub7ad\ud06c\ub41c \uac8c\uc784\uc785\ub2c8\ub2e4. \uc548\ub4dc\ub85c\uc774\ub4dc\uc5d0\uc11c 4.8\uc810, iOS\uc5d0\uc11c 4.7\uc810\uc758 \ubcc4\uc810\uc744 \ubc1b\uc558\uc73c\uba70, \ub192\uc740 \uc720\uc800 \ucc38\uc5ec\ub3c4\ub97c \uc790\ub791\ud558\ub294 \uac8c\uc784\uc785\ub2c8\ub2e4.<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/p>\n\n\n\n

\ud55c\ub208\uc5d0 \ubcf4\ub294 \uacb0\uacfc<\/h2>\n\n\n\n
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400%<\/strong><\/p>\n\n\n\n

W2\uc5d0\uc11c KPI \ub300\ube44 D7 ROAS (iOS \ucea0\ud398\uc778)<\/p>\n<\/div>\n\n\n\n

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290%<\/strong><\/p>\n\n\n\n

W1\uc5d0\uc11c KPI \ub300\ube44 D7 ROAS (\uc548\ub4dc\ub85c\uc774\ub4dc \ucea0\ud398\uc778)<\/p>\n<\/div>\n\n\n\n

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2.9x<\/strong><\/p>\n\n\n\n

W1 \ub300\ube44 W2\uc5d0\uc11c iOS \ucea0\ud398\uc778 2.9\ubc30 \uc2a4\ucf00\uc77c\ub9c1<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n

\ucea0\ud398\uc778 \ubaa9\ud45c<\/h2>\n\n\n\n

\ucea0\ud398\uc778\uc758 \ubaa9\ud45c\ub294 \uc774\ud0c8\ud55c \uacb0\uc81c \uc720\uc800\ub4e4\uc744 \uc7ac\ucc38\uc5ec\uc2dc\ud0a4\uace0, \uac8c\uc784\uc5d0 \ub2e4\uc2dc \ucc38\uc5ec\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\uba70, \ucd94\uac00\uc801\uc778 \uc778\uc571 \uad6c\ub9e4 \ubc0f ROAS\ub97c KPI\ub85c \uc124\uc815\ud558\uc5ec \ub9c8\ucf00\ud305\uc744 \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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\"Hong<\/p>\n\n\n\n

\u201cPersona.ly\uc640\uc758 \ud611\uc5c5 \ucd08\uae30\ubd80\ud130 \ud37c\uc2a4\ub110\ub9ac\ub294 \uc9c0\uc18d\uc801\uc73c\ub85c \uc790\uc0ac\uc758 KPI\ub97c \ucd08\uacfc \ub2ec\uc131\ud558\uc600\uc73c\uba70, \ud0c1\uc6d4\ud55c \uc131\uacfc\ub97c \uc720\uc9c0\ud568\uc73c\ub85c\uc368 \ub2e4\ub978 \ud30c\ud2b8\ub108\ub4e4\uacfc \ucc28\ubcc4\ud654\ub41c \uc131\uacfc\ub97c \ubcf4\uc5ec\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ucea0\ud398\uc778 \ubcfc\ub968\uc744 \ud0a4\uc6cc\ub3c4 \ucea0\ud398\uc778 \ud488\uc9c8\uc774 \uc720\uc9c0\ub418\uace0 \uc788\uc5b4  \ub9e4\uc6b0 \ub9cc\uc871\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ud2b9\ud788, iOS \ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucea0\ud398\uc778\uc5d0\uc11c \ud558\uc774 \ubc38\ub958 \uc720\uc800\ub4e4\uc744 \ub2e4\uc2dc \ucfe0\ud0a4\ub7f0: \ud0b9\ub364\uc73c\ub85c \ubd88\ub7ec\ub4e4\uc77c \uc218 \uc788\uc5b4 \ub9e4\uc6b0 \uae30\ubee4\uc2b5\ub2c8\ub2e4.\u201d<\/p>\n\n\n\n

<\/p>\n\uae40\ud64d\uc778, \ub370\ube0c\uc2dc\uc2a4\ud130\uc988 UA \ub9e4\ub2c8\uc800<\/cite><\/blockquote>\n\n\n\n

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\ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ud504\ub85c\uc138\uc2a4 <\/h2>\n\n\n\n

\ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucea0\ud398\uc778\uc758 \ucd08\uae30 \ub2e8\uacc4\uc5d0\uc11c, \ud37c\uc2a4\ub110\ub9ac\ub294 \ucd94\uac00 \ube44\uc6a9 \uc5c6\uc774 \ud074\ub77c\uc774\uc5b8\ud2b8\uc5d0\uac8c \uc81c\uacf5\ub418\ub294 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1, ML \uae30\ubc18 DSP \uc138\uadf8\uba3c\ud14c\uc774\uc158 \uc5d4\uc9c4\uc778 \ub77c\uc774\ube0c \uc624\ub514\uc5b8\uc2a4(Live Audiences)\ub97c \uc0ac\uc6a9\ud558\uc5ec \ud0c0\uac9f \uc624\ub514\uc5b8\uc2a4\ub97c \uc2e0\uc18d\ud558\uac8c \uc0dd\uc131\ud588\uc2b5\ub2c8\ub2e4..<\/p>\n\n\n\n

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\ub2e4\ub978 \uc11c\ub4dc\ud30c\ud2f0 \uc194\ub8e8\uc158\uacfc \ub2ec\ub9ac, Persona.ly\uc758 \ub77c\uc774\ube0c \uc624\ub514\uc5b8\uc2a4\ub294 \uc720\uc800 \uc138\uadf8\uba3c\ud2b8\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \uc5c5\ub370\uc774\ud2b8\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uad11\uace0\uc8fc\ub294 \uc720\uc800\uac00 \uc774\ud0c8\ud55c \uac83\uc73c\ub85c \uac04\uc8fc\ub418\ub294 \uc989\uc2dc \ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \uc2dc\uc791\ud560 \uc218 \uc788\uace0(\uc11c\ub4dc\ud30c\ud2f0 \ubc30\uce58 \uc5c5\ub370\uc774\ud2b8\ub97c \uae30\ub2e4\ub9b4 \ud544\uc694 \uc5c6\uc774), \uc720\uc800\uac00 \uc571\uc73c\ub85c \ub3cc\uc544\uc624\uba74 \ud574\ub2f9 \uc720\uc800\ub97c \uc5b5\uc81c\ud558\uba70, \uc678\ubd80 \uc194\ub8e8\uc158\uc5d0 \ub300\ud55c \ube44\uc6a9\uacfc \uc758\uc874\ub3c4\ub97c \uc904\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>\n\n\n\n

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\"\"<\/a><\/figure><\/div><\/div>\n<\/div>\n\n\n\n

\ucea0\ud398\uc778 \uccab \uc8fc\ubd80\ud130 \uc6b0\ub9ac\ub294 iOS\uc640 \uc548\ub4dc\ub85c\uc774\ub4dc \ucea0\ud398\uc778 \ubaa8\ub450\uc5d0\uc11c D7 ROAS KPI\ub97c  4\ubc30 \uac00\uae4c\uc774 \ucd08\uacfc \ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac\uc758 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 DSP\uac00 \uba38\uc2e0 \ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uc758 \uc608\uce21\uc744 \uc815\uad50\ud654\ud558\uae30 \uc704\ud574 \ub354 \ub9ce\uc740 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud568\uc5d0 \ub530\ub77c, \ucea0\ud398\uc778\uc740 \uacc4\uc18d\ud574\uc11c ROAS KPI\ub97c \ucd08\uacfc \ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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\ucea0\ud398\uc778 \uacb0\uacfc<\/h2>\n\n\n\n

iOS \ucea0\ud398\uc778<\/h3>\n\n\n\n
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iOS \ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud55c \uccab \uc8fc\uc5d0 \uc6b0\ub9ac\ub294 D7 ROAS KPI\ub97c \uc57d 4\ubc30 \ucd08\uacfc \ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4. \ucd94\uac00\uc801\uc778 \ucd5c\uc801\ud654\ub97c \ud1b5\ud574 \ucea0\ud398\uc778\uc744 2.9\ubc30 \uc2a4\ucf00\uc77c\ub9c1\ud558\uba74\uc11c D7 ROAS KPI\ub97c 5\ubc30 \ucd08\uacfc \ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>\n\n\n\n

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\"D7-ROAS-Relative-to-KPI-iOS-Campaign\"<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n

D7 ROAS \ubc0f \ucea0\ud398\uc778 \uc2a4\ucf00\uc77c\ub9c1 \u2013 \uc548\ub4dc\ub85c\uc774\ub4dc \ucea0\ud398\uc778<\/h3>\n\n\n\n

\ucea0\ud398\uc778 \uccab \uc8fc\ubd80\ud130, \uc0c8\ub85c\uc6b4 \uc778\uc571 \uad6c\ub9e4 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc624\ub514\uc5b8\uc2a4\ub97c \ud0c0\uac8c\ud305\uc744 \ud558\uc600\uace0, \ucfe0\ud0a4\ub7f0: \ud0b9\ub364 \uc571 \ub0b4 \ud2b9\ubcc4 \uc774\ubca4\ud2b8 \ub355\ubd84\uc5d0, \uc6b0\ub9ac\ub294 D7 ROAS KPI\ub97c 3.9\ubc30 \ucd08\uacfc \ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ud2b9\ubcc4 \uc774\ubca4\ud2b8 \uae30\uac04\uc774 \uc9c0\ub09c \ud6c4\uc5d0\ub3c4 \ucea0\ud398\uc778\uc744 \ucd94\uac00\ub85c \uc2a4\ucf00\uc77c\ub9c1\ud558\uba74\uc11c ROAS KPI\ub97c \uc0c1\ub2f9\ud788 \ucd08\uacfc \ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n
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\uc785\ucc30 \ucd5c\uc801\ud654<\/h3>\n\n\n\n

\uc804\ub7b5\uc758 \uc77c\ud658\uc73c\ub85c, \ub610\ud55c \uc99d\ubd84\uc131(incrementality)\uc744 \ubcf4\uc7a5\ud558\uae30 \uc704\ud574, \ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucea0\ud398\uc778\uc5d0\ub294 \ube44\ub514\uc624 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub9cc \uc0ac\uc6a9\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uc0dd\ud0dc\uacc4\uc5d0\uc11c \uac00\uc7a5 \uc218\uc775\uc131\uc774 \ub192\uc740 \uad11\uace0 \uc9c0\uba74\uc778  \ube44\ub514\uc624 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub294 \uc720\uc800\ub4e4\uc744 \uac8c\uc784\uc5d0 \ub2e4\uc2dc \ubab0\uc785\ud558\uac8c \ud558\uace0 \uc798\ubabb\ub41c \uc804\ud658\uc744 \ubc29\uc9c0\ud560 \uc218 \uc788\uac8c\ub054 \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub77c\uc774\ube0c \uc624\ub514\uc5b8\uc2a4(Live Audiences) \uc0ac\uc6a9<\/p>\n\n\n\n

\uc6b0\ub9ac\uc758 \ub3c5\uc810\uc801\uc778 \ub77c\uc774\ube0c \uc624\ub514\uc5b8\uc2a4\ub97c \ud65c\uc6a9\ud558\uc5ec \ub450 \uac00\uc9c0 \uc720\uc800 \uc138\uadf8\uba3c\ud2b8\uc5d0 \uc9d1\uc911\ud588\uc2b5\ub2c8\ub2e4:<\/p>\n\n\n\n

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  1. \uace0\uc561 \uacb0\uc81c \uc720\uc800 \u2013 \uc571 \ub0b4 \uc9c0\ucd9c \uae08\uc561\uc744 \uae30\uc900\uc73c\ub85c<\/li>\n\n\n\n
  2. \uacb0\uc81c \uc720\uc800 \u2013 \uacfc\uac70\uc5d0 \uad6c\ub9e4\ub97c \ud588\uc9c0\ub9cc \uace0\uc561 \uacb0\uc81c \uc720\uc800\uc758 \uc9c0\ucd9c \uae30\uc900\uc5d0 \ub3c4\ub2ec\ud558\uc9c0 \uc54a\uc740 \uc720\uc800<\/li>\n<\/ol>\n\n\n\n

    \ucea0\ud398\uc778\uc758 \uc8fc\uc694 \uacfc\uc81c\ub294 \uac01 \uc138\uadf8\uba3c\ud2b8 \ub0b4\uc5d0\uc11c \ucd94\uac00 \uad6c\ub9e4 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uc720\uc800\ub97c \uc2dd\ubcc4\ud558\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

    \uc785\ucc30 \ucd5c\uc801\ud654 \uc804\ub7b5<\/p>\n\n\n\n

    \uc6b0\ub9ac\uc758 \uc785\ucc30 \ucd5c\uc801\ud654 \uc804\ub7b5\uc740 \ub450 \uac00\uc9c0 \uc911\uc694\ud55c \ub2e8\uacc4\ub97c \ud3ec\ud568\ud588\uc2b5\ub2c8\ub2e4:<\/p>\n\n\n\n

      \n
    1. \uc785\ucc30 \uc170\uc774\ub529: ML \uae30\ubc18 DSP\uac00 \uacfc\uac70 \ub370\uc774\ud130\ub97c \ubc14\ud0d5\uc73c\ub85c \uacbd\ub9e4 \uc2dc\uc7a5 \uac00\uaca9\uc744 \uc608\uce21\ud558\uace0 \ucd5c\uc801\uc758 \uc785\ucc30\uc744 \uc218\ud589\ud558\ub294 \ubc29\uc2dd\uc785\ub2c8\ub2e4. \ucd08\ub2f9 400\ub9cc \uac1c \uc774\uc0c1\uc758 \uad11\uace0 \uacbd\ub9e4\ub97c \ucc98\ub9ac\ud558\ub294 \uc6b0\ub9ac\uc758 \uba38\uc2e0 \ub7ec\ub2dd \uae30\ubc18 \ud50c\ub7ab\ud3fc\uc740 \uc624\ub514\uc5b8\uc2a4\uc758 \uc608\uce21\ub41c \ud3c9\uc0dd \uac00\uce58(LTV)\ub97c \uae30\uc900\uc73c\ub85c \uc785\ucc30\uc744 \uc870\uc815\ud558\uc5ec \uc0c1\ub2f9\ud55c \uc608\uc0b0 \uc808\uac10\uc744 \uac00\ub2a5\ud558\uac8c \ud588\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n
    2. \ub2e4\uc911 \uc694\uc778 \uae30\ubc18 \uc785\ucc30 \ucd5c\uc801\ud654: \ucd08\uae30 \ud559\uc2b5 \uae30\uac04 \uc774\ud6c4, \uc6b0\ub9ac DSP\uc758 ML \uc54c\uace0\ub9ac\uc998\uc740 \uc720\uc800\uc758 \ucd94\uac00 \uad6c\ub9e4 \uac00\ub2a5\uc131\uc744 \ub192\uc774\ub294 \ud589\ub3d9\uc744 \uc608\uce21\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ol>\n\n\n\n

      \uc544\ub798 \uadf8\ub798\ud504\ub294 \uc785\ucc30 \ucd5c\uc801\ud654\uc758 \ud6a8\uacfc\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4: \ucd94\uac00 \uad6c\ub9e4 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc720\uc800\uc5d0 \uc9d1\uc911\ud568\uc5d0 \ub530\ub77c, \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uacbd\ub9e4\uc5d0\uc11c \uc624\ub514\uc5b8\uc2a4\ub97c \ud655\ubcf4\ud558\uae30 \uc704\ud574 eCPM\uc774 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \uc7ac\ucc38\uc5ec \ud6c4 D7 \uc7ac\uad6c\ub9e4\ub294 eCPM\uacfc \ud568\uaed8 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n

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      \"\"<\/a><\/figure><\/div>\n\n\n
      <\/div>\n\n\n\n

      \ub370\ube0c\uc2dc\uc2a4\ud130\uc988 \uc18c\uac1c<\/h2>\n\n\n\n

      2007\ub144 \uc124\ub9bd \uc774\ud6c4, \ub370\ube0c\uc2dc\uc2a4\ud130\uc988\ub294 \ucfe0\ud0a4\ub7f0 IP\ub97c \uc911\uc2ec\uc73c\ub85c \ud55c \uac8c\uc784\uacfc \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uba70 \uc804 \uc138\uacc4\uc801\uc73c\ub85c 2\uc5b5 \uba85 \uc774\uc0c1\uc758 \uc720\uc800\ub4e4\uc5d0\uac8c \uc0ac\ub791\ubc1b\uc544 \uc654\uc2b5\ub2c8\ub2e4. \ud604\uc7ac \ub370\ube0c\uc2dc\uc2a4\ud130\uc988\ub294 \ubaa8\ubc14\uc77c, PC, \ucf58\uc194 \uac8c\uc784, VR \ub4f1 \ub2e4\uc591\ud55c \ud50c\ub7ab\ud3fc\uc73c\ub85c \uadf8 \uc9c0\ud3c9\uc744 \ud655\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

      \n

      <\/p>\n\n\n\n

      \"Rachel<\/p>\n\n\n\n

      \u201c\ub370\ube0c\uc2dc\uc2a4\ud130\uc988\uc758 \ucfe0\ud0a4\ub7f0: \ud0b9\ub364 \ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucea0\ud398\uc778\uc758 \ud0c1\uc6d4\ud55c \uacb0\uacfc\uc5d0 \ub9e4\uc6b0 \uae30\uc069\ub2c8\ub2e4. \uc774\ubc88 \ucf00\uc774\uc2a4\uc2a4\ud130\ub514\ub294 \ud55c\uad6d\uc744 \ub300\ud45c\ud558\ub294 \ubaa8\ubc14\uc77c \uac8c\uc784 \uc911 \ud558\ub098\uc5d0\uc11c \uace0\uac00\uce58 \uc720\uc800 \ucc38\uc5ec\ub97c \uc774\ub04c\uc5b4\ub0b4\ub294 \ud37c\uc2a4\ub110\ub9ac \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uc804\ubb38\uc131\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n

      \uc6b0\ub9ac\uc758 \ucca8\ub2e8 \uba38\uc2e0 \ub7ec\ub2dd \uae30\ubc18 DSP<\/a>\ub97c \ub118\uc5b4, \uc6b0\ub9ac\ub294 \uc804\ub7b5\uc801 \ud1b5\ucc30\uc744 \uc81c\uacf5\ud558\uace0 \uace0\uac1d\ub4e4\uacfc \uc7a5\uae30\uc801\uc778 \ud30c\ud2b8\ub108\uc2ed\uc744 \uad6c\ucd95\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4.\u201d<\/p>\n\uc11c\uc9c0\uc740 \u2013 Persona.ly \ud55c\uad6d \ube44\uc988\ub2c8\uc2a4 \uac1c\ubc1c \ub514\ub809\ud130
      <\/cite><\/blockquote>\n\n\n\n

      Persona.ly \uc18c\uac1c<\/h2>\n\n\n\n

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      \uc6b0\ub9ac\ub294 King, Tencent, Papaya, NextNinja, Tilting Point, Nexon \ub4f1 \uc120\ub3c4\uc801\uc778 \ubaa8\ubc14\uc77c \uae30\uc5c5\ub4e4\uc774 \uc131\uc7a5 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uace0 \ucd08\uacfc \ub2ec\uc131\ud560 \uc218 \uc788\ub3c4\ub85d, \uc5b4\ub5a4 \uc720\uc800\uac00 \ucc38\uc5ec\ud558\uace0 \uc804\ud658\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc740\uc9c0\ub97c \uc815\ud655\ud788 \uc608\uce21\ud558\uc5ec \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \uc6b0\ub9ac\uc758 \uba38\uc2e0 \ub7ec\ub2dd \ubaa8\ub378\uc740 \uc608\uce21\ub41c \ud3c9\uc0dd \uac00\uce58(LTV)\ub97c \uae30\ubc18\uc73c\ub85c \uace0\uac00\uce58 \uc720\uc800\ub97c \ud0c0\uac9f\ud305\ud558\ub3c4\ub85d \ucd5c\uc801\ud654\ub418\uc5b4, \uac15\ub825\ud55c \uad11\uace0\ube44 \ub300\ube44 \uc218\uc775(ROAS)\uacfc \uc7a5\uae30\uc801\uc778 \uc720\uc800 \ud488\uc9c8\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.

      \ucd5c\uace0 \uc218\uc900\uc758 \uad11\uace0 \uac70\ub798\uc18c \ubc0f OEM\uacfc \uc9c1\uc811 \ud1b5\ud569\ub418\uc5b4, \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ucd08\ub2f9 400\ub9cc \uac1c \uc774\uc0c1\uc758 \uad11\uace0 \uc694\uccad\uc744 \ucc98\ub9ac\ud569\ub2c8\ub2e4.

      \uc2e4\uc2dc\uac04 \uc608\uce21 \ubd84\uc11d\uacfc \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uaddc\ubaa8\ub97c \uacb0\ud569\ud568\uc73c\ub85c\uc368, \uc6b0\ub9ac\ub294 \ud30c\ud2b8\ub108\ub4e4\uc774 \ub354 \uc2a4\ub9c8\ud2b8\ud55c \uc131\uc7a5, \ub354 \ub192\uc740 LTV, \uadf8\ub9ac\uace0 \uce21\uc815 \uac00\ub2a5\ud55c \uc99d\ubd84 \uc601\ud5a5\uc744 \uc2e4\ud604\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Download the pdf version of the case study 퍼스널리는 한국을 대표하는 게임 개발사 데브시스터즈와 협력하여 미국과 한국에서 iOS와 안드로이드 플랫폼의 쿠키런: 킹덤 유저들을 재모객하는 리인게이지먼트 마케팅을 진행했습니다. 쿠키런: 킹덤은 글로벌 마켓에서 사랑받는 타이틀이며 안드로이드와 iOS에서 최고 매출 RPG로 랭크된 게임입니다. 안드로이드에서 4.8점, iOS에서 4.7점의 별점을 받았으며, 높은 유저 참여도를 자랑하는 게임입니다. 한눈에 보는 결과 400% … <\/p>\n

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