{"id":3597,"date":"2025-07-22T10:39:49","date_gmt":"2025-07-22T10:39:49","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=3597"},"modified":"2025-07-22T10:39:50","modified_gmt":"2025-07-22T10:39:50","slug":"w2%e3%81%a7ios%e3%81%8a%e3%82%88%e3%81%b3android%e3%83%aa%e3%82%a8%e3%83%b3%e3%82%b2%e3%83%bc%e3%82%b8%e3%83%a1%e3%83%b3%e3%83%88%e3%82%ad%e3%83%a3%e3%83%b3%e3%83%9a%e3%83%bc%e3%83%b3%e3%82%92","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ja\/2025\/07\/w2%e3%81%a7ios%e3%81%8a%e3%82%88%e3%81%b3android%e3%83%aa%e3%82%a8%e3%83%b3%e3%82%b2%e3%83%bc%e3%82%b8%e3%83%a1%e3%83%b3%e3%83%88%e3%82%ad%e3%83%a3%e3%83%b3%e3%83%9a%e3%83%bc%e3%83%b3%e3%82%92\/","title":{"rendered":"W2\u3067iOS\u304a\u3088\u3073Android\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3057\u3001CookieRun: Kingdom\u306eD7 ROAS\u3092400\uff05\u5411\u4e0a\u3055\u305b\u305f\u65b9\u6cd5"},"content":{"rendered":"\n

Download the pdf version of the case study<\/a><\/em><\/p>\n\n\n\n

\n
\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n\n
\n
<\/div>\n\n\n\n

\u79c1\u305f\u3061\u306f\u97d3\u56fd\u3092\u62e0\u70b9\u3068\u3059\u308b\u5927\u624b\u30b2\u30fc\u30e0\u958b\u767a\u4f1a\u793e\u3067\u3042\u308bDevsisters Corporation\u3068\u5171\u540c\u3067\u3001\u7c73\u56fd\u304a\u3088\u3073\u97d3\u56fd\u306b\u304a\u3051\u308b\u300c\u30af\u30c3\u30ad\u30fc\u30e9\u30f3\uff1a\u30ad\u30f3\u30b0\u30c0\u30e0\u300d\u306eiOS\u3068Android\u30e6\u30fc\u30b6\u30fc\u306e\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

Android\u30fbiOS\u5171\u306b\u4e16\u754c\u7684\u306a\u58f2\u4e0a\u4e0a\u4f4dRPG\u3068\u3057\u3066\u30e9\u30f3\u30af\u30a4\u30f3\u3057\u3066\u3044\u308b\u300c\u30af\u30c3\u30ad\u30fc\u30e9\u30f3\uff1a\u30ad\u30f3\u30b0\u30c0\u30e0\u300d\u306f\u3001Android\u30674.8\u3064\u661f\u3001iOS\u30674.7\u3064\u661f\u306e\u8a55\u4fa1\u3092\u7372\u5f97\u3057\u3066\u304a\u308a\u3001\u9ad8\u3044\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u8a87\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u72ec\u7279\u306a\u30b2\u30fc\u30e0\u30d7\u30ec\u30a4\u3092\u53cd\u6620\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/p>\n\n\n\n

\u679c\u7d50<\/h2>\n\n\n\n
\n
\n

400%<\/strong><\/p>\n\n\n\n

W2\u306b\u304a\u3051\u308bD7 ROAS KPI\u9054\u6210\u7387\uff08iOS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\uff09<\/p>\n<\/div>\n\n\n\n

\n

290%<\/strong><\/p>\n\n\n\n

W1\u306b\u304a\u3051\u308bD7 ROAS KPI\u9054\u6210\u7387\uff08Android\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\uff09<\/p>\n<\/div>\n\n\n\n

\n

2.9x<\/strong><\/p>\n\n\n\n

W1\u5bfeW2\u3067iOS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30922.9\u500d\u306b\u62e1\u5927<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n

\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u76ee\u6a19<\/h2>\n\n\n\n

\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u76ee\u6a19\u306f\u3001\u4e00\u5ea6\u96e2\u308c\u3066\u3057\u307e\u3063\u305f\u8ab2\u91d1\u30e6\u30fc\u30b6\u30fc\u3092\u518d\u3073\u547c\u3073\u623b\u3057\u3001\u30b2\u30fc\u30e0\u306b\u5fa9\u5e30\u3055\u305b\u3001\u8ffd\u52a0\u306e\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\u3092\u4fc3\u3059\u3053\u3068\u3067\u3057\u305f\u3002\u7279\u5b9a\u306eROAS\u3092KPI\u3068\u3057\u3066\u8a2d\u5b9a\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\n

\"Hong<\/p>\n\n\n\n

\u300cPersona.ly\u3068\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u958b\u59cb\u5f53\u521d\u304b\u3089\u3001\u5f7c\u3089\u306f\u5e38\u306bKPI\u3092\u4e0a\u56de\u308b\u7d50\u679c\u3092\u51fa\u3057\u7d9a\u3051\u3001\u5353\u8d8a\u3057\u305f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u3067\u4ed6\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u306f\u4e00\u7dda\u3092\u753b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u3069\u308c\u3060\u3051\u898f\u6a21\u3092\u62e1\u5927\u3057\u3066\u3082\u3001\u5f7c\u3089\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u54c1\u8cea\u306b\u306f\u611f\u52d5\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u7279\u306b\u3001iOS\u3067\u306e\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u6210\u529f\u306b\u3088\u308a\u3001\u4fa1\u5024\u306e\u9ad8\u3044\u30d7\u30ec\u30a4\u30e4\u30fc\u3092\u300e\u30af\u30c3\u30ad\u30fc\u30e9\u30f3\uff1a\u30ad\u30f3\u30b0\u30c0\u30e0\u300f\u306b\u547c\u3073\u623b\u3059\u3053\u3068\u304c\u3067\u304d\u305f\u3053\u3068\u306f\u5927\u5909\u8208\u596e\u3057\u3066\u3044\u307e\u3059\u3002\u300d<\/p>\n\n\n\n

<\/p>\n\u30ad\u30e0\u30fb\u30db\u30f3\u30a4\u30f3\u3001Devsisters Corporation \u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u30de\u30cd\u30fc\u30b8\u30e3\u30fc<\/cite><\/blockquote>\n\n\n\n

<\/div>\n\n\n\n

\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u3000\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30d7\u30ed\u30bb\u30b9 <\/h2>\n\n\n\n

\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u521d\u671f\u6bb5\u968e\u3067\u3001\u8ffd\u52a0\u8cbb\u7528\u306a\u3057\u3067\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u304c\u5229\u7528\u3067\u304d\u308b\u5f53\u793e\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afML\u4e3b\u5c0eDSP\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30a8\u30f3\u30b8\u30f3\u300cLive Audiences\u300d\u3092\u4f7f\u3063\u3066\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u8fc5\u901f\u306b\u751f\u6210\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\n
\n

\u4ed6\u306e\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u7570\u306a\u308a\u3001Persona.ly\u306eLive Audiences\u306f\u30e6\u30fc\u30b6\u30fc\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u66f4\u65b0\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5e83\u544a\u4e3b\u306f\u96e2\u8131\u3057\u305f\u3068\u898b\u306a\u3055\u308c\u305f\u77ac\u9593\u306b\u30e6\u30fc\u30b6\u30fc\u3092\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\uff08\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u306e\u30d0\u30c3\u30c1\u66f4\u65b0\u3092\u5f85\u3064\u3053\u3068\u306a\u304f\uff09\u3057\u3001\u30a2\u30d7\u30ea\u306b\u623b\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u3092\u9664\u5916\u3057\u3001\u30b3\u30b9\u30c8\u3068\u5916\u90e8\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3078\u306e\u4f9d\u5b58\u3092\u524a\u6e1b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/a><\/figure><\/div><\/div>\n<\/div>\n\n\n\n

\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u958b\u59cb\u304b\u3089\u6700\u521d\u306e\u9031\u3067\u3001iOS\u3068Android\u306e\u4e21\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067D7 ROAS KPI\u3092\u7d044\u500d\u4e0a\u56de\u308a\u307e\u3057\u305f\u3002\u5f53\u793e\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDSP\u304c\u3088\u308a\u591a\u304f\u306e\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u6a5f\u68b0\u5b66\u7fd2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u304c\u4e88\u6e2c\u3092\u7cbe\u7dfb\u5316\u3059\u308b\u306b\u3064\u308c\u3066\u3001ROAS KPI\u3092\u7d99\u7d9a\u7684\u306b\u4e0a\u56de\u308a\u7d9a\u3051\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7d50\u679c<\/h2>\n\n\n\n

iOS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/h3>\n\n\n\n
\n
\n

iOS\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5b9f\u65bd\u306e\u6700\u521d\u306e\u9031\u3067\u3001D7 ROAS KPI\u3092\u7d044\u500d\u4e0a\u56de\u308a\u307e\u3057\u305f\u3002\u3055\u3089\u306a\u308b\u6700\u9069\u5316\u306b\u3088\u308a\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30922.9\u500d\u306b\u62e1\u5927\u3057\u306a\u304c\u3089D7 ROAS KPI\u30925\u500d\u4e0a\u56de\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n<\/div>\n\n\n\n

\n
\"D7-ROAS-Relative-to-KPI-iOS-Campaign\"<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n

D7 ROAS\u3068\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u62e1\u5927 \u2013 Android\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/h3>\n\n\n\n

\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u958b\u59cb\u304b\u3089\u6700\u521d\u306e\u9031\u3067\u3001\u65b0\u305f\u306a\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\u3092\u884c\u3046\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3084\u300c\u30af\u30c3\u30ad\u30fc\u30e9\u30f3\uff1a\u30ad\u30f3\u30b0\u30c0\u30e0\u300d\u30a2\u30d7\u30ea\u5185\u3067\u306e\u7279\u5225\u30a4\u30d9\u30f3\u30c8\u306a\u3069\u306e\u8981\u56e0\u306b\u3088\u308a\u3001D7 ROAS KPI\u30923.9\u500d\u4e0a\u56de\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u7279\u5225\u30a4\u30d9\u30f3\u30c8\u671f\u9593\u3092\u8d85\u3048\u3066\u3082ROAS KPI\u3092\u5927\u5e45\u306b\u4e0a\u56de\u308a\u306a\u304c\u3089\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u3055\u3089\u306b\u62e1\u5927\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n
<\/div>\n\n\n\n

\u5165\u672d\u6700\u9069\u5316<\/h3>\n\n\n\n

\u6226\u7565\u306e\u4e00\u74b0\u3068\u3057\u3066\u3001\u307e\u305f\u5897\u5206\u6027\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u3001\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f\u52d5\u753b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u307f\u3092\u4f7f\u7528\u3057\u307e\u3057\u305f\u3002\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306b\u304a\u3044\u3066\u6700\u3082\u53ce\u76ca\u6027\u306e\u9ad8\u3044\u5e83\u544a\u30e6\u30cb\u30c3\u30c8\u3067\u3042\u308b\u52d5\u753b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u30b2\u30fc\u30e0\u306b\u6ca1\u5165\u3055\u305b\u3066\u547c\u3073\u623b\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u8aa4\u5e30\u5c5e\u3092\u9632\u3050\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u5f53\u793e\u72ec\u81ea\u306eLive Audiences\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u30012\u3064\u306e\u30e6\u30fc\u30b6\u30fc\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\uff1a<\/p>\n\n\n\n

    \n
  1. \u9ad8\u984d\u8ab2\u91d1\u30e6\u30fc\u30b6\u30fc \u2013 \u30a2\u30d7\u30ea\u5185\u3067\u306e\u8ab2\u91d1\u984d\u306b\u57fa\u3065\u304f<\/li>\n\n\n\n
  2. \u8ab2\u91d1\u30e6\u30fc\u30b6\u30fc \u2013 \u904e\u53bb\u306b\u8ab2\u91d1\u3057\u305f\u3053\u3068\u304c\u3042\u308b\u304c\u3001\u9ad8\u984d\u8ab2\u91d1\u30e6\u30fc\u30b6\u30fc\u306e\u8ab2\u91d1\u984d\u306e\u95be\u5024\u306b\u9054\u3057\u3066\u3044\u306a\u3044\u30e6\u30fc\u30b6\u30fc \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u91cd\u8981\u306a\u8ab2<\/li>\n<\/ol>\n\n\n\n

    \u3044\u30e6\u30fc\u30b6\u30fc \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u91cd\u8981\u306a\u8ab2\u984c\u306f\u3001\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u5185\u3067\u8ffd\u52a0\u8ab2\u91d1\u306e\u53ef\u80fd\u6027\u304c\u6700\u3082\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u3067\u3057\u305f\u3002<\/p>\n\n\n\n

    \u5f53\u793e\u306e\u5165\u672d\u6700\u9069\u5316\u6226\u7565\u306b\u306f\u30012\u3064\u306e\u91cd\u8981\u306a\u30b9\u30c6\u30c3\u30d7\u304c\u542b\u307e\u308c\u3066\u3044\u307e\u3057\u305f\uff1a<\/p>\n\n\n\n

      \n
    1. \u30d3\u30c3\u30c9\u30b7\u30a7\u30fc\u30c7\u30a3\u30f3\u30b0\uff1a<\/strong> ML\u57fa\u76e4\u306eDSP\u304c\u904e\u53bb\u306e\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u7af6\u58f2\u5e02\u5834\u4fa1\u683c\u3092\u4e88\u6e2c\u3057\u3001\u6700\u9069\u306a\u5165\u672d\u3092\u884c\u3046\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u308b\u624b\u6cd5\u3002\u6bce\u79d2400\u4e07\u4ef6\u4ee5\u4e0a\u306e\u5e83\u544a\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u3092\u51e6\u7406\u3059\u308b\u5f53\u793e\u306e\u6a5f\u68b0\u5b66\u7fd2\u4e3b\u5c0e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u4e88\u6e2c\u751f\u6daf\u4fa1\u5024\uff08LTV\uff09\u306b\u57fa\u3065\u3044\u3066\u5165\u672d\u3092\u8abf\u6574\u3057\u3001\u5927\u5e45\u306a\u4e88\u7b97\u7bc0\u7d04\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<\/li>\n\n\n\n
    2. \u8907\u6570\u8981\u56e0\u306b\u57fa\u3065\u304f\u5165\u672d\u6700\u9069\u5316\uff1a<\/strong> \u521d\u671f\u5b66\u7fd2\u671f\u9593\u306e\u5f8c\u3001\u5f53\u793e\u306eDSP\u306eML\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u8ffd\u52a0\u8ab2\u91d1\u3092\u884c\u3046\u53ef\u80fd\u6027\u3092\u9ad8\u3081\u308b\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u4e88\u6e2c\u3057\u307e\u3057\u305f\u3002<\/li>\n<\/ol>\n\n\n\n

      \u4e0b\u306e\u30b0\u30e9\u30d5\u306f\u5165\u672d\u6700\u9069\u5316\u306e\u52b9\u679c\u3092\u793a\u3057\u3066\u3044\u307e\u3059\uff1a\u8ffd\u52a0\u8ab2\u91d1\u306e\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3053\u3068\u3067\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u3067\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306beCPM\u304c\u5897\u52a0\u3057\u307e\u3057\u305f\u3002\u30ea\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u5f8c\u306eD7\u518d\u8ab2\u91d1\u306f\u3001eCPM\u3068\u9023\u52d5\u3057\u3066\u5897\u52a0\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n

      \n
      \"\"<\/a><\/figure><\/div>\n\n\n
      <\/div>\n\n\n\n

      About Devsisters<\/h2>\n\n\n\n

      Devsisters\u306b\u3064\u3044\u3066<\/strong> 2007\u5e74\u306e\u8a2d\u7acb\u4ee5\u6765\u3001Devsisters\u306f\u300c\u30af\u30c3\u30ad\u30fc\u30e9\u30f3\u300dIP\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u3001\u4e16\u754c\u4e2d\u30672\u5104\u4eba\u4ee5\u4e0a\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u611b\u3055\u308c\u308b\u30b2\u30fc\u30e0\u3068\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u304d\u307e\u3057\u305f\u3002Devsisters\u306f\u73fe\u5728\u3001\u30e2\u30d0\u30a4\u30eb\u3001PC\u3001\u30b3\u30f3\u30bd\u30fc\u30eb\u30b2\u30fc\u30df\u30f3\u30b0\u3001VR\u306a\u3069\u8907\u6570\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u4e8b\u696d\u9818\u57df\u3092\u62e1\u5927\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

      \n

      <\/p>\n\n\n\n

      \"Rachel<\/p>\n\n\n\n

      \u300cDevsisters\u306e\u300e\u30af\u30c3\u30ad\u30fc\u30e9\u30f3\uff1a\u30ad\u30f3\u30b0\u30c0\u30e0\u300f\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5353\u8d8a\u3057\u305f\u6210\u679c\u306b\u8208\u596e\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u6210\u529f\u306f\u3001\u97d3\u56fd\u3067\u6700\u3082\u8c61\u5fb4\u7684\u306a\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u306e\u4e00\u3064\u306b\u304a\u3044\u3066\u3001\u4fa1\u5024\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u4fc3\u9032\u3059\u308b\u5f53\u793e\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5c02\u9580\u77e5\u8b58\u306e\u529b\u3092\u5b9f\u8a3c\u3057\u3066\u3044\u307e\u3059\u3002 \u9ad8\u5ea6\u306a\u6a5f\u68b0\u5b66\u7fd2\u4e3b\u5c0eDSP\u306b\u52a0\u3048\u3066\u3001\u6226\u7565\u7684\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3068\u306e\u9577\u671f\u7684\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u80b2\u6210\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002\u300d<\/p>\n<\/a>\u30ec\u30a4\u30c1\u30a7\u30ebSEO \u2013 Persona.ly\u97d3\u56fd\u4e8b\u696d\u958b\u767a\u30c7\u30a3\u30ec\u30af\u30bf\u30fc
      <\/cite><\/blockquote>\n\n\n\n

      About Persona.ly<\/h2>\n\n\n\n

      Persona.ly\u306b\u3064\u3044\u3066<\/strong> Persona.ly\u306f\u3001\u72ec\u81ea\u306e\u6a5f\u68b0\u5b66\u7fd2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3068\u5805\u7262\u306a\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u7ba1\u7406\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08DMP\uff09\u3092\u99c6\u4f7f\u3057\u305f\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u304a\u3088\u3073\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u7279\u5316\u3057\u305f\u30c7\u30fc\u30bf\u4e3b\u5c0e\u306e\u5546\u54c1\u4f1a\u793e\u3067\u3059\u3002<\/p>\n\n\n\n

      King\u3001Tencent\u3001Papaya\u3001NextNinja\u3001Tilting Point\u3001Nexon\u306a\u3069\u306e\u5927\u624b\u30e2\u30d0\u30a4\u30eb\u4f01\u696d\u304c\u6210\u9577\u76ee\u6a19\u3092\u9054\u6210\u3057\u3001\u305d\u308c\u3092\u4e0a\u56de\u308b\u3053\u3068\u3092\u652f\u63f4\u3059\u308b\u305f\u3081\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u53ef\u80fd\u6027\u304c\u6700\u3082\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u6b63\u78ba\u306b\u4e88\u6e2c\u3057\u3066\u3044\u307e\u3059\u3002\u5f53\u793e\u306e\u6a5f\u68b0\u5b66\u7fd2\u30e2\u30c7\u30eb\u306f\u3001\u4e88\u6e2c\u751f\u6daf\u4fa1\u5024\uff08LTV\uff09\u306b\u57fa\u3065\u3044\u3066\u4fa1\u5024\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u3088\u3046\u6700\u9069\u5316\u3055\u308c\u3066\u304a\u308a\u3001\u5f37\u529b\u306a\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\uff08ROAS\uff09\u3068\u9577\u671f\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u54c1\u8cea\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002

      \u5f53\u793e\u306e\u81ea\u793e\u958b\u767a\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDSP\u306f\u3001\u6700\u4e0a\u4f4d\u306e\u5e83\u544a\u30a8\u30af\u30b9\u30c1\u30a7\u30f3\u30b8\u3084OEM\u3068\u76f4\u63a5\u7d71\u5408\u3055\u308c\u3066\u304a\u308a\u3001\u4e16\u754c\u4e2d\u3067\u6bce\u79d2400\u4e07\u4ef6\u4ee5\u4e0a\u306e\u5e83\u544a\u30ea\u30af\u30a8\u30b9\u30c8\u3092\u51e6\u7406\u3057\u3066\u3044\u307e\u3059\u3002

      \u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u4e88\u6e2c\u5206\u6790\u3068\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u898f\u6a21\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u304c\u3088\u308a\u30b9\u30de\u30fc\u30c8\u306a\u6210\u9577\u3001\u3088\u308a\u9ad8\u3044LTV\u3001\u6e2c\u5b9a\u53ef\u80fd\u306a\u5897\u5206\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u5b9f\u73fe\u3067\u304d\u308b\u3088\u3046\u652f\u63f4\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

      Download the pdf version of the case study 私たちは韓国を拠点とする大手ゲーム開発会社であるDevsisters Corporationと共同で、米国および韓国における「クッキーラン：キングダム」のiOSとAndroidユーザーのリエンゲージメントキャンペーンを実施しました。 Android・iOS共に世界的な売上上位RPGとしてランクインしている「クッキーラン：キングダム」は、Androidで4.8つ星、iOSで4.7つ星の評価を獲得しており、高いエンゲージメントを誇るオーディエンスと独特なゲームプレイを反映しています。 果結 400% W2におけるD7 ROAS KPI達成率（iOSキャンペーン） 290% W1におけるD7 ROAS KPI達成率（Androidキャンペーン） 2.9x W1対W2でiOSキャンペーンを2.9倍に拡大 キャンペーン目標 キャンペーンの目標は、一度離れてしまった課金ユーザーを再び呼び戻し、ゲームに復帰させ、追加のアプリ内課金を促すことでした。特定のROASをKPIとして設定されました。 「Persona.lyとのコラボレーション開始当初から、彼らは常にKPIを上回る結果を出し続け、卓越したパフォーマンスを維持することで他のパートナーとは一線を画しています。 どれだけ規模を拡大しても、彼らのキャンペーンの品質には感動しています。 特に、iOSでのリエンゲージメントの成功により、価値の高いプレイヤーを『クッキーラン：キングダム』に呼び戻すことができたことは大変興奮しています。」 キム・ホンイン、Devsisters Corporation ユーザー獲得マネージャー プログラマティック　リエンゲージメントプロセス リエンゲージメントキャンペーンの初期段階で、追加費用なしでクライアントが利用できる当社のプログラマティックML主導DSPセグメンテーションエンジン「Live Audiences」を使って、ターゲットとするオーディエンスを迅速に生成しました。 他のサードパーティソリューションとは異なり、Persona.lyのLive Audiencesはユーザーセグメントをリアルタイムで更新します。これにより、広告主は離脱したと見なされた瞬間にユーザーを再エンゲージメント（サードパーティのバッチ更新を待つことなく）し、アプリに戻ったユーザーを除外し、コストと外部ソリューションへの依存を削減することができます。 キャンペーン開始から最初の週で、iOSとAndroidの両キャンペーンでD7 ROAS KPIを約4倍上回りました。当社のプログラマティックDSPがより多くのデータを収集し、機械学習アルゴリズムが予測を精緻化するにつれて、ROAS KPIを継続的に上回り続けました。 キャンペーン結果 iOSキャンペーン iOSリエンゲージメントキャンペーン実施の最初の週で、D7 ROAS KPIを約4倍上回りました。さらなる最適化により、キャンペーンを2.9倍に拡大しながらD7 ROAS KPIを5倍上回ることができました。 D7 ROASとキャンペーン拡大 – Androidキャンペーン キャンペーン開始から最初の週で、新たなアプリ内課金を行う可能性の高いオーディエンスのターゲティングや「クッキーラン：キングダム」アプリ内での特別イベントなどの要因により、D7 ROAS KPIを3.9倍上回りました。 特別イベント期間を超えてもROAS KPIを大幅に上回りながら、キャンペーンをさらに拡大しました。 … <\/p>\n

      Continue reading “W2\u3067iOS\u304a\u3088\u3073Android\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3057\u3001CookieRun: Kingdom\u306eD7 ROAS\u3092400\uff05\u5411\u4e0a\u3055\u305b\u305f\u65b9\u6cd5”<\/span><\/a><\/p>\n","protected":false},"author":20,"featured_media":3569,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[314,159],"tags":[],"acf":[],"yoast_head":"\nW2\u3067iOS\u304a\u3088\u3073Android\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3057\u3001CookieRun: Kingdom\u306eD7 ROAS\u3092400\uff05\u5411\u4e0a\u3055\u305b\u305f\u65b9\u6cd5 | Persona.ly - The Weekly Retention<\/title>\n<meta name=\"description\" content=\"Download the pdf version of the case study \u79c1\u305f\u3061\u306f\u97d3\u56fd\u3092\u62e0\u70b9\u3068\u3059\u308b\u5927\u624b\u30b2\u30fc\u30e0\u958b\u767a\u4f1a\u793e\u3067\u3042\u308bDevsisters\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.ly\/blog\/ja\/2025\/07\/w2\u3067ios\u304a\u3088\u3073android\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"W2\u3067iOS\u304a\u3088\u3073Android\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3057\u3001CookieRun: Kingdom\u306eD7 ROAS\u3092400\uff05\u5411\u4e0a\u3055\u305b\u305f\u65b9\u6cd5 | Persona.ly - The Weekly Retention\" \/>\n<meta property=\"og:description\" content=\"Download the pdf version of the case study \u79c1\u305f\u3061\u306f\u97d3\u56fd\u3092\u62e0\u70b9\u3068\u3059\u308b\u5927\u624b\u30b2\u30fc\u30e0\u958b\u767a\u4f1a\u793e\u3067\u3042\u308bDevsisters\" \/>\n<meta property=\"og:url\" content=\"https:\/\/persona.ly\/blog\/ja\/2025\/07\/w2\u3067ios\u304a\u3088\u3073android\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\/\" \/>\n<meta property=\"og:site_name\" content=\"Persona.ly - The Weekly Retention\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/persona.ly.monetization\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-22T10:39:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-22T10:39:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/05\/CookieRun_-Kingdom-Devsisters-Programmatic-Re-engagement-Case-Study.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"780\" \/>\n\t<meta property=\"og:image:height\" content=\"408\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Yarden Sterenberg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@persona_ly\" \/>\n<meta name=\"twitter:site\" content=\"@persona_ly\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yarden Sterenberg\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/persona.ly\/blog\/ja\/2025\/07\/w2%e3%81%a7ios%e3%81%8a%e3%82%88%e3%81%b3android%e3%83%aa%e3%82%a8%e3%83%b3%e3%82%b2%e3%83%bc%e3%82%b8%e3%83%a1%e3%83%b3%e3%83%88%e3%82%ad%e3%83%a3%e3%83%b3%e3%83%9a%e3%83%bc%e3%83%b3%e3%82%92\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/persona.ly\/blog\/ja\/2025\/07\/w2%e3%81%a7ios%e3%81%8a%e3%82%88%e3%81%b3android%e3%83%aa%e3%82%a8%e3%83%b3%e3%82%b2%e3%83%bc%e3%82%b8%e3%83%a1%e3%83%b3%e3%83%88%e3%82%ad%e3%83%a3%e3%83%b3%e3%83%9a%e3%83%bc%e3%83%b3%e3%82%92\/\"},\"author\":{\"name\":\"Yarden Sterenberg\",\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/person\/dd19f37ce2bfad332bcd6a7f06e870bb\"},\"headline\":\"W2\u3067iOS\u304a\u3088\u3073Android\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3057\u3001CookieRun: Kingdom\u306eD7 ROAS\u3092400\uff05\u5411\u4e0a\u3055\u305b\u305f\u65b9\u6cd5\",\"datePublished\":\"2025-07-22T10:39:49+00:00\",\"dateModified\":\"2025-07-22T10:39:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/persona.ly\/blog\/ja\/2025\/07\/w2%e3%81%a7ios%e3%81%8a%e3%82%88%e3%81%b3android%e3%83%aa%e3%82%a8%e3%83%b3%e3%82%b2%e3%83%bc%e3%82%b8%e3%83%a1%e3%83%b3%e3%83%88%e3%82%ad%e3%83%a3%e3%83%b3%e3%83%9a%e3%83%bc%e3%83%b3%e3%82%92\/\"},\"wordCount\":121,\"publisher\":{\"@id\":\"https:\/\/persona.ly\/blog\/#organization\"},\"articleSection\":[\"Mobile\",\"Partners\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/persona.ly\/blog\/ja\/2025\/07\/w2%e3%81%a7ios%e3%81%8a%e3%82%88%e3%81%b3android%e3%83%aa%e3%82%a8%e3%83%b3%e3%82%b2%e3%83%bc%e3%82%b8%e3%83%a1%e3%83%b3%e3%83%88%e3%82%ad%e3%83%a3%e3%83%b3%e3%83%9a%e3%83%bc%e3%83%b3%e3%82%92\/\",\"url\":\"https:\/\/persona.ly\/blog\/ja\/2025\/07\/w2%e3%81%a7ios%e3%81%8a%e3%82%88%e3%81%b3android%e3%83%aa%e3%82%a8%e3%83%b3%e3%82%b2%e3%83%bc%e3%82%b8%e3%83%a1%e3%83%b3%e3%83%88%e3%82%ad%e3%83%a3%e3%83%b3%e3%83%9a%e3%83%bc%e3%83%b3%e3%82%92\/\",\"name\":\"W2\u3067iOS\u304a\u3088\u3073Android\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3057\u3001CookieRun: Kingdom\u306eD7 ROAS\u3092400\uff05\u5411\u4e0a\u3055\u305b\u305f\u65b9\u6cd5 | Persona.ly - The Weekly Retention\",\"isPartOf\":{\"@id\":\"https:\/\/persona.ly\/blog\/#website\"},\"datePublished\":\"2025-07-22T10:39:49+00:00\",\"dateModified\":\"2025-07-22T10:39:50+00:00\",\"description\":\"Download the pdf version of the case study \u79c1\u305f\u3061\u306f\u97d3\u56fd\u3092\u62e0\u70b9\u3068\u3059\u308b\u5927\u624b\u30b2\u30fc\u30e0\u958b\u767a\u4f1a\u793e\u3067\u3042\u308bDevsisters\",\"breadcrumb\":{\"@id\":\"https:\/\/persona.ly\/blog\/ja\/2025\/07\/w2%e3%81%a7ios%e3%81%8a%e3%82%88%e3%81%b3android%e3%83%aa%e3%82%a8%e3%83%b3%e3%82%b2%e3%83%bc%e3%82%b8%e3%83%a1%e3%83%b3%e3%83%88%e3%82%ad%e3%83%a3%e3%83%b3%e3%83%9a%e3%83%bc%e3%83%b3%e3%82%92\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/persona.ly\/blog\/ja\/2025\/07\/w2%e3%81%a7ios%e3%81%8a%e3%82%88%e3%81%b3android%e3%83%aa%e3%82%a8%e3%83%b3%e3%82%b2%e3%83%bc%e3%82%b8%e3%83%a1%e3%83%b3%e3%83%88%e3%82%ad%e3%83%a3%e3%83%b3%e3%83%9a%e3%83%bc%e3%83%b3%e3%82%92\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/persona.ly\/blog\/ja\/2025\/07\/w2%e3%81%a7ios%e3%81%8a%e3%82%88%e3%81%b3android%e3%83%aa%e3%82%a8%e3%83%b3%e3%82%b2%e3%83%bc%e3%82%b8%e3%83%a1%e3%83%b3%e3%83%88%e3%82%ad%e3%83%a3%e3%83%b3%e3%83%9a%e3%83%bc%e3%83%b3%e3%82%92\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/persona.ly\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"W2\u3067iOS\u304a\u3088\u3073Android\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3057\u3001CookieRun: Kingdom\u306eD7 ROAS\u3092400\uff05\u5411\u4e0a\u3055\u305b\u305f\u65b9\u6cd5\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/persona.ly\/blog\/#website\",\"url\":\"https:\/\/persona.ly\/blog\/\",\"name\":\"Persona.ly - The Weekly Retention\",\"description\":\"Learn from our insights and get up to date on the current trends, industry paradigm shifts and our case studies.\",\"publisher\":{\"@id\":\"https:\/\/persona.ly\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/persona.ly\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/persona.ly\/blog\/#organization\",\"name\":\"Persona.ly - The Weekly Retention\",\"url\":\"https:\/\/persona.ly\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2022\/11\/logo_personaly.svg\",\"contentUrl\":\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2022\/11\/logo_personaly.svg\",\"caption\":\"Persona.ly - The Weekly Retention\"},\"image\":{\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/instagram.com\/Persona.ly\",\"https:\/\/www.linkedin.com\/company\/persona-ly\",\"https:\/\/www.facebook.com\/persona.ly.monetization\",\"https:\/\/twitter.com\/persona_ly\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/person\/dd19f37ce2bfad332bcd6a7f06e870bb\",\"name\":\"Yarden Sterenberg\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d4d113df849c489d8881e16067fda362?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d4d113df849c489d8881e16067fda362?s=96&d=mm&r=g\",\"caption\":\"Yarden Sterenberg\"},\"url\":\"https:\/\/persona.ly\/blog\/author\/yarden-sterenberg\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"W2\u3067iOS\u304a\u3088\u3073Android\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3057\u3001CookieRun: Kingdom\u306eD7 ROAS\u3092400\uff05\u5411\u4e0a\u3055\u305b\u305f\u65b9\u6cd5 | Persona.ly - The Weekly Retention","description":"Download the pdf version of the case study \u79c1\u305f\u3061\u306f\u97d3\u56fd\u3092\u62e0\u70b9\u3068\u3059\u308b\u5927\u624b\u30b2\u30fc\u30e0\u958b\u767a\u4f1a\u793e\u3067\u3042\u308bDevsisters","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/persona.ly\/blog\/ja\/2025\/07\/w2\u3067ios\u304a\u3088\u3073android\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\/","og_locale":"en_US","og_type":"article","og_title":"W2\u3067iOS\u304a\u3088\u3073Android\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3057\u3001CookieRun: Kingdom\u306eD7 ROAS\u3092400\uff05\u5411\u4e0a\u3055\u305b\u305f\u65b9\u6cd5 | Persona.ly - The Weekly Retention","og_description":"Download the pdf version of the case study \u79c1\u305f\u3061\u306f\u97d3\u56fd\u3092\u62e0\u70b9\u3068\u3059\u308b\u5927\u624b\u30b2\u30fc\u30e0\u958b\u767a\u4f1a\u793e\u3067\u3042\u308bDevsisters","og_url":"https:\/\/persona.ly\/blog\/ja\/2025\/07\/w2\u3067ios\u304a\u3088\u3073android\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\/","og_site_name":"Persona.ly - The Weekly Retention","article_publisher":"https:\/\/www.facebook.com\/persona.ly.monetization","article_published_time":"2025-07-22T10:39:49+00:00","article_modified_time":"2025-07-22T10:39:50+00:00","og_image":[{"width":780,"height":408,"url":"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/05\/CookieRun_-Kingdom-Devsisters-Programmatic-Re-engagement-Case-Study.webp","type":"image\/webp"}],"author":"Yarden Sterenberg","twitter_card":"summary_large_image","twitter_creator":"@persona_ly","twitter_site":"@persona_ly","twitter_misc":{"Written by":"Yarden Sterenberg","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/persona.ly\/blog\/ja\/2025\/07\/w2%e3%81%a7ios%e3%81%8a%e3%82%88%e3%81%b3android%e3%83%aa%e3%82%a8%e3%83%b3%e3%82%b2%e3%83%bc%e3%82%b8%e3%83%a1%e3%83%b3%e3%83%88%e3%82%ad%e3%83%a3%e3%83%b3%e3%83%9a%e3%83%bc%e3%83%b3%e3%82%92\/#article","isPartOf":{"@id":"https:\/\/persona.ly\/blog\/ja\/2025\/07\/w2%e3%81%a7ios%e3%81%8a%e3%82%88%e3%81%b3android%e3%83%aa%e3%82%a8%e3%83%b3%e3%82%b2%e3%83%bc%e3%82%b8%e3%83%a1%e3%83%b3%e3%83%88%e3%82%ad%e3%83%a3%e3%83%b3%e3%83%9a%e3%83%bc%e3%83%b3%e3%82%92\/"},"author":{"name":"Yarden Sterenberg","@id":"https:\/\/persona.ly\/blog\/#\/schema\/person\/dd19f37ce2bfad332bcd6a7f06e870bb"},"headline":"W2\u3067iOS\u304a\u3088\u3073Android\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3057\u3001CookieRun: Kingdom\u306eD7 ROAS\u3092400\uff05\u5411\u4e0a\u3055\u305b\u305f\u65b9\u6cd5","datePublished":"2025-07-22T10:39:49+00:00","dateModified":"2025-07-22T10:39:50+00:00","mainEntityOfPage":{"@id":"https:\/\/persona.ly\/blog\/ja\/2025\/07\/w2%e3%81%a7ios%e3%81%8a%e3%82%88%e3%81%b3android%e3%83%aa%e3%82%a8%e3%83%b3%e3%82%b2%e3%83%bc%e3%82%b8%e3%83%a1%e3%83%b3%e3%83%88%e3%82%ad%e3%83%a3%e3%83%b3%e3%83%9a%e3%83%bc%e3%83%b3%e3%82%92\/"},"wordCount":121,"publisher":{"@id":"https:\/\/persona.ly\/blog\/#organization"},"articleSection":["Mobile","Partners"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/persona.ly\/blog\/ja\/2025\/07\/w2%e3%81%a7ios%e3%81%8a%e3%82%88%e3%81%b3android%e3%83%aa%e3%82%a8%e3%83%b3%e3%82%b2%e3%83%bc%e3%82%b8%e3%83%a1%e3%83%b3%e3%83%88%e3%82%ad%e3%83%a3%e3%83%b3%e3%83%9a%e3%83%bc%e3%83%b3%e3%82%92\/","url":"https:\/\/persona.ly\/blog\/ja\/2025\/07\/w2%e3%81%a7ios%e3%81%8a%e3%82%88%e3%81%b3android%e3%83%aa%e3%82%a8%e3%83%b3%e3%82%b2%e3%83%bc%e3%82%b8%e3%83%a1%e3%83%b3%e3%83%88%e3%82%ad%e3%83%a3%e3%83%b3%e3%83%9a%e3%83%bc%e3%83%b3%e3%82%92\/","name":"W2\u3067iOS\u304a\u3088\u3073Android\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3057\u3001CookieRun: Kingdom\u306eD7 ROAS\u3092400\uff05\u5411\u4e0a\u3055\u305b\u305f\u65b9\u6cd5 | Persona.ly - The Weekly Retention","isPartOf":{"@id":"https:\/\/persona.ly\/blog\/#website"},"datePublished":"2025-07-22T10:39:49+00:00","dateModified":"2025-07-22T10:39:50+00:00","description":"Download the pdf version of the case study \u79c1\u305f\u3061\u306f\u97d3\u56fd\u3092\u62e0\u70b9\u3068\u3059\u308b\u5927\u624b\u30b2\u30fc\u30e0\u958b\u767a\u4f1a\u793e\u3067\u3042\u308bDevsisters","breadcrumb":{"@id":"https:\/\/persona.ly\/blog\/ja\/2025\/07\/w2%e3%81%a7ios%e3%81%8a%e3%82%88%e3%81%b3android%e3%83%aa%e3%82%a8%e3%83%b3%e3%82%b2%e3%83%bc%e3%82%b8%e3%83%a1%e3%83%b3%e3%83%88%e3%82%ad%e3%83%a3%e3%83%b3%e3%83%9a%e3%83%bc%e3%83%b3%e3%82%92\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/persona.ly\/blog\/ja\/2025\/07\/w2%e3%81%a7ios%e3%81%8a%e3%82%88%e3%81%b3android%e3%83%aa%e3%82%a8%e3%83%b3%e3%82%b2%e3%83%bc%e3%82%b8%e3%83%a1%e3%83%b3%e3%83%88%e3%82%ad%e3%83%a3%e3%83%b3%e3%83%9a%e3%83%bc%e3%83%b3%e3%82%92\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/persona.ly\/blog\/ja\/2025\/07\/w2%e3%81%a7ios%e3%81%8a%e3%82%88%e3%81%b3android%e3%83%aa%e3%82%a8%e3%83%b3%e3%82%b2%e3%83%bc%e3%82%b8%e3%83%a1%e3%83%b3%e3%83%88%e3%82%ad%e3%83%a3%e3%83%b3%e3%83%9a%e3%83%bc%e3%83%b3%e3%82%92\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/persona.ly\/blog\/"},{"@type":"ListItem","position":2,"name":"W2\u3067iOS\u304a\u3088\u3073Android\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3057\u3001CookieRun: Kingdom\u306eD7 ROAS\u3092400\uff05\u5411\u4e0a\u3055\u305b\u305f\u65b9\u6cd5"}]},{"@type":"WebSite","@id":"https:\/\/persona.ly\/blog\/#website","url":"https:\/\/persona.ly\/blog\/","name":"Persona.ly - The Weekly Retention","description":"Learn from our insights and get up to date on the current trends, industry paradigm shifts and our case studies.","publisher":{"@id":"https:\/\/persona.ly\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/persona.ly\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/persona.ly\/blog\/#organization","name":"Persona.ly - The Weekly Retention","url":"https:\/\/persona.ly\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/persona.ly\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2022\/11\/logo_personaly.svg","contentUrl":"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2022\/11\/logo_personaly.svg","caption":"Persona.ly - The Weekly Retention"},"image":{"@id":"https:\/\/persona.ly\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/instagram.com\/Persona.ly","https:\/\/www.linkedin.com\/company\/persona-ly","https:\/\/www.facebook.com\/persona.ly.monetization","https:\/\/twitter.com\/persona_ly"]},{"@type":"Person","@id":"https:\/\/persona.ly\/blog\/#\/schema\/person\/dd19f37ce2bfad332bcd6a7f06e870bb","name":"Yarden Sterenberg","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/persona.ly\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d4d113df849c489d8881e16067fda362?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d4d113df849c489d8881e16067fda362?s=96&d=mm&r=g","caption":"Yarden Sterenberg"},"url":"https:\/\/persona.ly\/blog\/author\/yarden-sterenberg\/"}]}},"_links":{"self":[{"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/posts\/3597"}],"collection":[{"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/comments?post=3597"}],"version-history":[{"count":3,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/posts\/3597\/revisions"}],"predecessor-version":[{"id":3602,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/posts\/3597\/revisions\/3602"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/media\/3569"}],"wp:attachment":[{"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/media?parent=3597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/categories?post=3597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/tags?post=3597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}