{"id":3604,"date":"2025-07-22T11:18:22","date_gmt":"2025-07-22T11:18:22","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=3604"},"modified":"2025-07-24T08:51:14","modified_gmt":"2025-07-24T08:51:14","slug":"ios%e3%83%a6%e3%83%bc%e3%82%b6%e3%83%bc%e3%81%ae%e3%83%aa%e3%82%a8%e3%83%b3%e3%82%b2%e3%83%bc%e3%82%b8%e3%83%a1%e3%83%b3%e3%83%88%e3%81%a7roas-d7-kpi%e3%82%92400%e4%b8%8a%e5%9b%9e%e3%82%8b%e6%88%90","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ko\/2025\/07\/ios%e3%83%a6%e3%83%bc%e3%82%b6%e3%83%bc%e3%81%ae%e3%83%aa%e3%82%a8%e3%83%b3%e3%82%b2%e3%83%bc%e3%82%b8%e3%83%a1%e3%83%b3%e3%83%88%e3%81%a7roas-d7-kpi%e3%82%92400%e4%b8%8a%e5%9b%9e%e3%82%8b%e6%88%90\/","title":{"rendered":"iOS \uc774\ud0c8 \uc720\uc800\ub4e4\uc744 \ub2e4\uc2dc \ubd88\ub7ec\ub4e4\uc5ec ROAS D7 KPI\ub97c 400% \ucd08\uacfc \ub2ec\uc131\ud55c HAEGIN \u2018Play Together\u2019 \ucea0\ud398\uc778 \uc0ac\ub840"},"content":{"rendered":"\n

Download the pdf version of the case study<\/a><\/em><\/p>\n\n\n\n

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Persona.ly\ub294 HAEGIN\uacfc \ud611\ub825\ud558\uc5ec, \ubbf8\uad6d iOS \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ub2e4\uc911 \uc811\uc18d \uc2dc\ubbac\ub808\uc774\uc158 \uac8c\uc784\uc778 \u2018Play Together\u2019\uc758 \uc774\ud0c8 \uc720\uc800\ub97c \ub2e4\uc2dc \ubd88\ub7ec\ub4e4\uc774\ub294 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uac8c\uc784\uc740 \uc804 \uc138\uacc4 2\uc5b5 \uba85 \uc774\uc0c1\uc758 \uc720\uc800\uac00 \uc990\uae30\uace0 \uc788\uc73c\uba70, \uc720\uc800\ub4e4\uc740 \ubab0\uc785\uac10 \uc788\ub294 \ud658\uacbd \uc18d\uc5d0\uc11c \uc18c\ud1b5\ud558\uace0 \ud611\ub825\ud558\uba70 \ub2e4\uc591\ud55c \uacfc\uc81c\ub97c \uc218\ud589\ud558\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\uc131\uacfc \uc694\uc57d<\/h2>\n\n\n\n
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>400%<\/strong><\/p>\n\n\n\n

8\uc8fc \ucc28\uc5d0 ROAS D7\uc774 KPI\ub97c \ucd08\uacfc \ub2ec\uc131<\/p>\n<\/div>\n\n\n\n

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2.6x<\/strong><\/p>\n\n\n\n

2\uc8fc \ucc28\uc5d0 \ud655\uc7a5\ub41c \ucea0\ud398\uc778 \uaddc\ubaa8<\/p>\n<\/div>\n\n\n\n

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26%<\/strong><\/p>\n\n\n\n

2\uc8fc \ucc28\uc5d0 D7 \uae30\uc900 \uc7ac\uad6c\ub9e4 \ub2e8\uac00 26% \uac10\uc18c<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\ucea0\ud398\uc778 \ubaa9\ud45c<\/h2>\n\n\n\n

\uc774 \ucea0\ud398\uc778\uc758 \ubaa9\ud45c\ub294 \uc774\uc804\uc5d0 \uc778\uc571 \uacb0\uc81c\ub97c \ud55c \uc774\ub825\uc774 \uc788\ub294 \uc774\ud0c8 \uc720\uc800\ub97c \ub2e4\uc2dc \ucc38\uc5ec\uc2dc\ud0a4\uace0, \uac8c\uc784\uc5d0 \ubcf5\uadc0\ud558\uc5ec \ucd94\uac00 \uacb0\uc81c\ub97c \uc720\ub3c4\ud558\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \ud575\uc2ec KPI\ub294 ROAS D7\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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\"\ucc44\uc218\ube44<\/p>\n\n\n\n

\u201cPersona.ly\ub294 \ub6f0\uc5b4\ub09c DSP \ud30c\ud2b8\ub108\ub85c\uc11c \ud611\uc5c5 \ub2a5\ub825\uacfc \ud37c\ud3ec\uba3c\uc2a4 \ubaa8\ub450 \ud0c1\uc6d4\ud569\ub2c8\ub2e4. \ub298 \ube60\ub974\uac8c \ub300\uc751\ud574 \uc8fc\uc2dc\uace0, \uc131\uacfc \ud5a5\uc0c1\uc744 \uc704\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc801\uadf9\uc801\uc73c\ub85c \uacf5\uc720\ud574 \uc8fc\uc154\uc11c \ud6cc\ub96d\ud55c \uacb0\uacfc\ub97c \ud568\uaed8 \ub9cc\ub4e4\uc5b4\ub0bc \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ud2b9\ud788 \u2018Play Together\u2019 \ub9ac\ud0c0\uac9f\ud305 \ucea0\ud398\uc778\uc5d0\uc11c\uc758 \ud070 \uc131\uacf5\uc744 \ubc14\ud0d5\uc73c\ub85c, \uc55e\uc73c\ub85c Persona.ly\uc640\uc758 \ud30c\ud2b8\ub108\uc2ed\uc774 \ub354\uc6b1 \uae4a\uc5b4\uc9c0\uae38 \uae30\ub300\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u201d<\/p>\n\n\n\n

<\/p>\n\ucc44\uc218\ube44 \u2013 UA \ub2f4\ub2f9\uc790 \/ HAEGIN<\/cite><\/blockquote>\n\n\n\n

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\ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ud504\ub85c\uc138\uc2a4<\/h2>\n\n\n\n

HAEGIN\uacfc\uc758 \ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud560 \ub54c, \uc800\ud76c\ub294 \uc790\uccb4 \uac1c\ubc1c\ud55c Live Audiences \uc138\ubd84\ud654 \uc5d4\uc9c4\uc744 \ud65c\uc6a9\ud558\uc5ec \ub2e4\uc2dc \ucc38\uc5ec\uc2dc\ucf1c\uc57c \ud560 \ud575\uc2ec \uc0ac\uc6a9\uc790 \uadf8\ub8f9\uc744 \ube60\ub974\uac8c \uc2dd\ubcc4\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc800\ud76c\uc758 \uba38\uc2e0\ub7ec\ub2dd \uae30\ubc18 DSP\ub294 Tier 1 \uad11\uace0 \uc775\uc2a4\uccb4\uc778\uc9c0\uc640 \ub3c5\uc810\uc801\uc73c\ub85c \uc5f0\ub3d9\ub418\uc5b4 \uc788\uc73c\uba70, \ucd08\ub2f9 400\ub9cc \uac74 \uc774\uc0c1\uc758 \uad11\uace0 \uc694\uccad\uc744 \ucc98\ub9ac\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ube60\ub978 \ub370\uc774\ud130 \uc218\uc9d1\uacfc \ucea0\ud398\uc778 \ucd5c\uc801\ud654, \uadf8\ub9ac\uace0 \uace0\ud488\uc9c8 \ud2b8\ub798\ud53d \ud655\ubcf4\uac00 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\ucea0\ud398\uc778 \uccab \uc8fc\uc5d0 ROAS D7 KPI\ub97c \uac70\uc758 9\ubc30 \ucd08\uacfc \ub2ec\uc131\ud558\uc600\uc2b5\ub2c8\ub2e4. \ucd08\uae30 \uba70\uce60 \ub3d9\uc548 DSP\uac00 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uba74\uc11c, \ucd94\uac00 \uacb0\uc81c\ub97c \ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc138\uadf8\uba3c\ud2b8\ub97c \uc815\ubc00 \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\uc5c8\uace0, \uc774\ub85c \uc778\ud574 D7 \uae30\uc900 \uc720\ub2c8\ud06c \uc7ac\uad6c\ub9e4 \ube44\uc6a9\uc744 \ud06c\uac8c \uc904\uc77c \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ucea0\ud398\uc778 \uc804\uccb4 \uae30\uac04 \ub3d9\uc548, \ucea0\ud398\uc778 \uaddc\ubaa8\ub97c \ud655\ub300\ud558\uba74\uc11c\ub3c4 ROAS D7 KPI\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \ud06c\uac8c \uc0c1\ud68c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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\ucea0\ud398\uc778 \uacb0\uacfc<\/h2>\n\n\n\n

\ucea0\ud398\uc778 \uc2a4\ucf00\uc77c\ub9c1 \ubc0f ROAS D7<\/h3>\n\n\n\n
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HAEGIN\uacfc\uc758 \ucea0\ud398\uc778 \uc2dc\uc791 \ucd08\uae30\ubd80\ud130 ROAS D7 KPI\ub97c \ud06c\uac8c \uc0c1\ud68c\ud558\ub294 \uc131\uacfc\ub97c \ubcf4\uc600\uc2b5\ub2c8\ub2e4. \uc774 \ucd08\uae30 \uc131\uacf5\uc740 HAEGIN \ud300\uc774 \uc800\ud76c \uc5ed\ub7c9\uc5d0 \ub300\ud574 \uc2e0\ub8b0\ub97c \uac16\uac8c \ub9cc\ub4e0 \uacc4\uae30\uac00 \ub418\uc5c8\uace0, \ucea0\ud398\uc778 \uc608\uc0b0\uc758 \ub300\ud3ed\uc801\uc778 \ud655\ub300\ub97c \uc774\ub04c\uc5b4\ub0c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc774\ud6c4 \uba87 \uc8fc\uac04\uc5d0\ub3c4 ROAS D7 \uc131\uacfc\ub294 \uacc4\uc18d\ud574\uc11c KPI\ub97c \ucd08\uacfc \ub2ec\uc131\ud588\uc73c\uba70, \ucea0\ud398\uc778 \uaddc\ubaa8 \ub610\ud55c \uc810\uc9c4\uc801\uc73c\ub85c \ud655\ub300\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uacb0\uacfc\uc801\uc73c\ub85c KPI \ub300\ube44 400% \uc774\uc0c1\uc758 \uc131\uacfc\ub97c \ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4..<\/p>\n<\/div>\n\n\n\n

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\uc785\ucc30 \ucd5c\uc801\ud654 \ubc0f \uc720\ub2c8\ud06c \uc7ac\uad6c\ub9e4 \ube44\uc6a9 \uc808\uac10<\/h3>\n\n\n\n

\ucea0\ud398\uc778 \ucd08\uae30\uc5d0\ub294, \ucd94\uac00 \uacb0\uc81c \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc624\ub514\uc5b8\uc2a4 \uc138\uadf8\uba3c\ud2b8\uc5d0 \ub300\ud55c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uae30 \uc2dc\uc791\ud558\uba74\uc11c \uc785\ucc30 \uc804\ub7b5\uc744 \ubcf4\uc218\uc801\uc73c\ub85c \uc720\uc9c0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uae0d\uc815\uc801\uc778 \uc2dc\uadf8\ub110\uc774 \ucda9\ubd84\ud788 \ucd95\uc801\ub418\uc5c8\uc744 \ub54c, \ub2f9\uc0ac\uc758 \ud504\ub85c\uadf8\ub7a8\ub9e4\ud2f1 \uc785\ucc30 \uc2dc\uc2a4\ud15c\uc740 \ucd94\uac00 \uc778\uc571 \uacb0\uc81c \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc0ac\uc6a9\uc790\uc640 \uadf8\ub807\uc9c0 \uc54a\uc740 \uc0ac\uc6a9\uc790\ub97c \uad6c\ubcc4\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uace0, \uc774\ub85c \uc778\ud574 \uc785\ucc30\uc740 \ub192\uc740 \uad6c\ub9e4 \ud655\ub960\uc744 \uc9c0\ub2cc \uc138\uadf8\uba3c\ud2b8\uc5d0 \uc9d1\uc911\ub418\uba74\uc11c CPM\ub3c4 \uc0c1\uc2b9\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uadf8\ub7fc\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0, 2\uc8fc \ucc28\uc5d0\ub294 D7 \uae30\uc900 \uc720\ub2c8\ud06c \uc7ac\uad6c\ub9e4 \ube44\uc6a9\uc744 26% \uc808\uac10\ud588\uace0, 8\uc8fc \ucc28\uae4c\uc9c0\ub294 \ucd1d 33% \uc808\uac10\uc5d0 \uc131\uacf5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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\uba40\ud2f0\uc554\ub4dc \ubc34\ub527 \uae30\ubc18 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ucd5c\uc801\ud654<\/h3>\n\n\n\n

\uc778\ud06c\ub9ac\uba58\ud138\ub9ac\ud2f0 \ud6a8\uacfc\ub97c \ud655\ubcf4\ud558\uae30 \uc704\ud574, \uc800\ud76c\ub294 \uc774\ubc88 \ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucea0\ud398\uc778\uc5d0\uc11c \uc601\uc0c1 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub9cc\uc744 \uc0ac\uc6a9\ud588\uc2b5\ub2c8\ub2e4. \ube44\ub514\uc624 \uad11\uace0\ub294 \ud504\ub85c\uadf8\ub7a8\ub9e4\ud2f1 \ud658\uacbd\uc5d0\uc11c \uac00\uc7a5 \uc218\uc775\uc131\uc774 \ub192\uc740 \ud615\uc2dd\uc73c\ub85c, \uc0ac\uc6a9\uc790\ub97c \ub2e4\uc2dc \uac8c\uc784\uc5d0 \ubab0\uc785\uc2dc\ud0a4\uace0 \uc798\ubabb \uc5b4\ud2b8\ub9ac\ubdf0\uc158\ub41c \uc804\ud658\uc744 \ubc29\uc9c0\ud558\ub294 \ub370 \ud0c1\uc6d4\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

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\ud0c0\uac9f \uc138\uadf8\uba3c\ud2b8\uac00 \ud55c\uc815\ub418\uc5b4 \uc788\uae30 \ub54c\ubb38\uc5d0, \uad11\uace0 \uc18c\uc7ac \ud53c\ub85c\ub97c \ubc29\uc9c0\ud558\uae30 \uc704\ud55c \uc9c0\uc18d\uc801\uc778 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc5c5\ub370\uc774\ud2b8\uac00 \ud544\uc218\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc800\ud76c DSP\ub294 \uba40\ud2f0\uc554\ub4dc \ubc34\ub527 \uc54c\uace0\ub9ac\uc998\uc744 \ud65c\uc6a9\ud574, \uc0c8\ub85c\uc6b4 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \ube60\ub974\uac8c \ud14c\uc2a4\ud2b8\ud558\uace0, \uc131\uacfc\uac00 \uc6b0\uc218\ud55c \u2018\ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ucc54\ud53c\uc5b8\u2019\uc5d0 \ub354 \ub9ce\uc740 \ubcfc\ub968\uc744 \ud560\ub2f9\ud558\uba70, \ubd80\uc9c4\ud55c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub294 \uc790\ub3d9\uc73c\ub85c \ub178\ucd9c\uc744 \uc904\uc5ec \uc131\uacfc \uc800\ud558 \uc5c6\uc774 \ucd5c\uc801\ud654\ub97c \uc720\uc9c0\ud569\ub2c8\ub2e4.<\/p>\n<\/div>\n\n\n\n

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HAEGIN \uc18c\uac1c<\/h2>\n\n\n\n

HAEGIN\uc740 2017\ub144 \uc124\ub9bd \uc774\ud6c4 \uc790\uccb4 \uac1c\ubc1c \ub77c\uc778\uc5c5\uc744 \uae30\ubc18\uc73c\ub85c \uc138\uacc4\uc801\uc73c\ub85c \uc0ac\ub791\ubc1b\ub294 \ub2e4\uc591\ud55c \uac8c\uc784\uc744 \uc120\ubcf4\uc5ec \uc654\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

2018\ub144 ‘\ud648\ub7f0 \ud074\ub798\uc2dc’\ub97c \uc2dc\uc791\uc73c\ub85c, ‘OVERDOX’, ‘\uc775\uc2a4\ud2b8\ub9bc \uace8\ud504’, ‘Play Together’, ‘\ub370\ubbf8\uc548 \uc0ac\uac00’, ‘\ud648\ub7f0 \ud074\ub798\uc2dc 2: \ub808\uc804\ub4dc \ub354\ube44’ \ub4f1 \ub2e4\uc591\ud55c \ud0c0\uc774\ud2c0\uc744 \ucd9c\uc2dc\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

2021\ub144 \ub7f0\uce6d\ub41c ‘Play Together’\ub294 \ub204\uc801 \ub2e4\uc6b4\ub85c\ub4dc \uc218 2\uc5b5 \uac74\uc744 \ub3cc\ud30c\ud588\uc73c\uba70, 2025\ub144\uc5d0\ub294 \uc2a4\ud300\uc744 \ud1b5\ud574 PC \ubc84\uc804\ub3c4 \ucd9c\uc2dc\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

HAEGIN\uc740 2023\ub144, \uc544\uc2dc\uc544-\ud0dc\ud3c9\uc591 \uc9c0\uc5ed IT\u00b7\uc18c\ud504\ud2b8\uc6e8\uc5b4 \ubd84\uc57c \uace0\uc131\uc7a5 \uae30\uc5c5 \ubd80\ubb38\uc5d0\uc11c \uad6d\ub0b4 \uae30\uc5c5 \uc911 1\uc704\ub97c \ucc28\uc9c0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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\"Rachel<\/p>\n\n\n\n

\u201cPersona.ly\ub294 \uace0\uac1d\uc5d0\uac8c \uc9c4\uc815\ud55c \uac00\uce58\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uc744 \ucd5c\uc6b0\uc120\uc73c\ub85c \uc0dd\uac01\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc131\uacfc\ubfd0 \uc544\ub2c8\ub77c, \ud22c\uba85\ud55c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uacfc \uc778\uc0ac\uc774\ud2b8 \uacf5\uc720\ub97c \uc911\uc2dc\ud558\uba70,<\/p>\n\n\n\n

\uc790\uccb4 BI \ud234\uc744 \ud65c\uc6a9\ud574 \uba38\uc2e0\ub7ec\ub2dd \uae30\ubc18 \ud50c\ub7ab\ud3fc\uacfc \uace0\uac1d \uac04\uc758 \uac04\uadf9\uc744 \uba54\uc6b0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc800\ud76c\uc5d0\uac8c \uc778\uc0ac\uc774\ud2b8\ub294 \u2018\ube14\ub799\ubc15\uc2a4\u2019\uac00 \uc544\ub2c8\ub77c, \uc22b\uc790 \uc774\uba74\uc758 \ud589\ub3d9\uc744 \ubd84\uc11d\ud558\uc5ec \ud568\uaed8 \ub098\ub20c \uc218 \uc788\ub294 \uc2e4\uc9c8\uc801\uc778 \uc804\ub7b5\uc785\ub2c8\ub2e4.\u201d<\/p>\n<\/a>Rachel SEO \u2013 Persona.ly \ud55c\uad6d \ube44\uc988\ub2c8\uc2a4 \uac1c\ubc1c \ub514\ub809\ud130
<\/cite><\/blockquote>\n\n\n\n

Persona.ly \uc18c\uac1c<\/h2>\n\n\n\n

Persona.ly\ub294 \ub3c5\uc790\uc801\uc778 \uba38\uc2e0\ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uacfc \uac15\ub825\ud55c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 DMP \uae30\ubc18\uc73c\ub85c \ubaa8\ubc14\uc77c \uc0ac\uc6a9\uc790 \ud68d\ub4dd \ubc0f \ub9ac\ud0c0\uac9f\ud305\uc744 \uc804\ubb38\uc73c\ub85c \ud558\ub294 \ub370\uc774\ud130 \uae30\ubc18 \ud504\ub85c\ub355\ud2b8 \uae30\uc5c5\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

King, Tencent, Papaya, NextNinja, Tilting Point, Nexon \ub4f1 \uae00\ub85c\ubc8c \uc8fc\uc694 \ubaa8\ubc14\uc77c \uae30\uc5c5\uacfc \ud611\ub825\ud558\uc5ec, \ucc38\uc5ec \uac00\ub2a5\uc131\uacfc \uc804\ud658 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc0ac\uc6a9\uc790\ub97c \uc815\ud655\ud788 \uc608\uce21\ud558\uace0 \ud0c0\uac9f\ud305\ud568\uc73c\ub85c\uc368 \uace0\uac1d\uc758 \uc131\uc7a5 \ubaa9\ud45c \ub2ec\uc131\uc744 \ub3d5\uace0 \uc788\uc2b5\ub2c8\ub2e4.

\uc608\uce21 LTV \uae30\ubc18\uc758 \ud0c0\uac9f\ud305 \ubaa8\ub378\ub85c \ub192\uc740 ROAS\uc640 \uc7a5\uae30\uc801\uc778 \uc0ac\uc6a9\uc790 \ud488\uc9c8\uc744 \uc2e4\ud604\ud558\uba70, \uc790\uccb4 \uac1c\ubc1c\ud55c DSP\ub294 \uc138\uacc4 \uc720\uc218\uc758 \uad11\uace0 \uc775\uc2a4\uccb4\uc778\uc9c0 \ubc0f OEM\uacfc \uc9c1\uc811 \uc5f0\ub3d9\ub418\uc5b4 \ucd08\ub2f9 400\ub9cc \uac74 \uc774\uc0c1\uc758 \uad11\uace0 \uc694\uccad\uc744 \ucc98\ub9ac\ud569\ub2c8\ub2e4.

\uc2e4\uc2dc\uac04 \uc608\uce21 \ubd84\uc11d\uacfc \ub300\uaddc\ubaa8 \ud504\ub85c\uadf8\ub7a8\ub9e4\ud2f1 \uc2e4\ud589\uc744 \uacb0\ud569\ud574, \ud30c\ud2b8\ub108\uac00 \ub354 \uc2a4\ub9c8\ud2b8\ud55c \uc131\uc7a5\uc744 \uc774\ub8e8\uace0, \ub354 \ub192\uc740 LTV\uc640 \uc778\ud06c\ub9ac\uba58\ud138 \ud6a8\uacfc\ub97c \uc2e4\ud604\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

Download the pdf version of the case study Persona.ly는 HAEGIN과 협력하여, 미국 iOS 플랫폼에서 다중 접속 시뮬레이션 게임인 ‘Play Together’의 이탈 유저를 다시 불러들이는 캠페인을 진행했습니다. 이 게임은 전 세계 2억 명 이상의 유저가 즐기고 있으며, 유저들은 몰입감 있는 환경 속에서 소통하고 협력하며 다양한 과제를 수행하게 됩니다. 성과 요약 >400% 8주 차에 ROAS D7이 KPI를 … <\/p>\n

Continue reading “iOS \uc774\ud0c8 \uc720\uc800\ub4e4\uc744 \ub2e4\uc2dc \ubd88\ub7ec\ub4e4\uc5ec ROAS D7 KPI\ub97c 400% \ucd08\uacfc \ub2ec\uc131\ud55c HAEGIN \u2018Play Together\u2019 \ucea0\ud398\uc778 \uc0ac\ub840”<\/span><\/a><\/p>\n","protected":false},"author":20,"featured_media":3586,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[66],"tags":[],"acf":[],"yoast_head":"\niOS \uc774\ud0c8 \uc720\uc800\ub4e4\uc744 \ub2e4\uc2dc \ubd88\ub7ec\ub4e4\uc5ec ROAS D7 KPI\ub97c 400% \ucd08\uacfc \ub2ec\uc131\ud55c HAEGIN \u2018Play Together\u2019 \ucea0\ud398\uc778 \uc0ac\ub840 | Persona.ly - The Weekly Retention<\/title>\n<meta name=\"description\" content=\"Download the pdf version of the case study Persona.ly\ub294 HAEGIN\uacfc \ud611\ub825\ud558\uc5ec, \ubbf8\uad6d iOS \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ub2e4\uc911 \uc811\uc18d \uc2dc\ubbac\ub808\uc774\uc158 \uac8c\uc784\uc778 \u2018Play Together\u2019\uc758 \uc774\ud0c8 \uc720\uc800\ub97c \ub2e4\uc2dc \ubd88\ub7ec\ub4e4\uc774\ub294 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uac8c\uc784\uc740 \uc804 \uc138\uacc4\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.ly\/blog\/ko\/2025\/07\/ios\u30e6\u30fc\u30b6\u30fc\u306e\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3067roas-d7-kpi\u3092400\u4e0a\u56de\u308b\u6210\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iOS \uc774\ud0c8 \uc720\uc800\ub4e4\uc744 \ub2e4\uc2dc \ubd88\ub7ec\ub4e4\uc5ec ROAS D7 KPI\ub97c 400% \ucd08\uacfc \ub2ec\uc131\ud55c HAEGIN \u2018Play Together\u2019 \ucea0\ud398\uc778 \uc0ac\ub840 | Persona.ly - 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