{"id":3619,"date":"2025-07-24T08:57:31","date_gmt":"2025-07-24T08:57:31","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=3619"},"modified":"2025-07-24T08:57:31","modified_gmt":"2025-07-24T08:57:31","slug":"%e6%88%91%e4%bb%ac%e6%98%af%e5%a6%82%e4%bd%95%e5%9c%a8%e4%b8%ba%e3%80%8acookierun-kingdom%e3%80%8b%e6%8a%95%e6%94%be-ios-%e5%92%8c-android-%e5%86%8d%e8%90%a5%e9%94%80%e5%b9%bf%e5%91%8a%e7%9a%84-2","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/zh\/2025\/07\/%e6%88%91%e4%bb%ac%e6%98%af%e5%a6%82%e4%bd%95%e5%9c%a8%e4%b8%ba%e3%80%8acookierun-kingdom%e3%80%8b%e6%8a%95%e6%94%be-ios-%e5%92%8c-android-%e5%86%8d%e8%90%a5%e9%94%80%e5%b9%bf%e5%91%8a%e7%9a%84-2\/","title":{"rendered":"\u6211\u4eec\u662f\u5982\u4f55\u5728\u4e3a\u300aCookieRun: Kingdom\u300b\u6295\u653e iOS \u548c Android \u518d\u8425\u9500\u5e7f\u544a\u7684\u7b2c\u4e8c\u5468\uff0c\u5b9e\u73b0 D7 ROAS \u63d0\u5347\u81f3 400% \u7684"},"content":{"rendered":"\n

Download the pdf version of the case study<\/a><\/em><\/p>\n\n\n\n

\n
\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n\n
\n
<\/div>\n\n\n\n

\u6211\u4eec\u662f\u5982\u4f55\u5728\u4e3a\u300aCookieRun: Kingdom\u300b\u6295\u653e iOS \u548c Android \u518d\u8425\u9500\u5e7f\u544a\u7684\u7b2c\u4e8c\u5468\uff0c\u5b9e\u73b0 D7 ROAS \u63d0\u5347\u81f3 400% \u7684<\/p>\n<\/div>\n<\/div>\n\n\n\n

\u6211\u4eec\u4e0e\u97e9\u56fd\u9886\u5148\u7684\u6e38\u620f\u5f00\u53d1\u5546 Devsisters Corporation \u5408\u4f5c\uff0c\u5728\u7f8e\u56fd\u548c\u97e9\u56fd\u5bf9\u300aCookieRun: Kingdom\u300b\u7684 iOS \u548c Android \u7528\u6237\u5f00\u5c55\u518d\u8425\u9500\u6d3b\u52a8\u3002<\/p>\n\n\n\n

\u4f5c\u4e3a\u5168\u7403\u6700\u7545\u9500\u7684 RPG \u4e4b\u4e00\uff0c\u300aCookieRun: Kingdom\u300b\u5728 Android \u4e0a\u8bc4\u5206\u4e3a 4.8 \u661f\uff0c\u5728 iOS \u4e0a\u4e3a 4.7 \u661f\uff0c\u4f53\u73b0\u4e86\u5176\u9ad8\u5ea6\u6d3b\u8dc3\u7684\u7528\u6237\u7fa4\u4f53\u548c\u72ec\u7279\u7684\u6e38\u620f\u73a9\u6cd5\u3002<\/p>\n\n\n\n

\u7ed3\u679c\u6982\u89c8<\/h2>\n\n\n\n
\n
\n

400%<\/strong><\/p>\n\n\n\n

\u7b2c\u4e8c\u5468\u5b9e\u73b0 D7 ROAS \u8d85\u8fc7KPI\uff08iOS\u8425\u9500\u6d3b\u52a8\uff09<\/p>\n<\/div>\n\n\n\n

\n

290%<\/strong><\/p>\n\n\n\n

\u7b2c\u4e00\u5468 D7 ROAS \u8d85\u8fc7 KPI\uff08Android\u8425\u9500\u6d3b\u52a8\uff09<\/p>\n<\/div>\n\n\n\n

\n

2.9x<\/strong><\/p>\n\n\n\n

iOS\u8425\u9500\u6d3b\u52a8\u5728\u7b2c\u4e8c\u5468\u76f8\u5bf9\u7b2c\u4e00\u5468\u6269\u5c55\u4e862.9\u500d<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n

\u8425\u9500\u6d3b\u52a8\u76ee\u6807<\/h2>\n\n\n\n

\u8425\u9500\u6d3b\u52a8\u7684\u76ee\u6807\u662f\u8ba9\u6d41\u5931\u7684\u4ed8\u8d39\u7528\u6237\u91cd\u65b0\u53c2\u4e0e\uff0c\u8ba9\u4ed6\u4eec\u56de\u5230\u6e38\u620f\u4e2d\u5e76\u6fc0\u52b1\u4ed6\u4eec\u8fdb\u884c\u66f4\u591a\u7684\u5e94\u7528\u5185\u8d2d\u4e70\uff0c\u4ee5\u7279\u5b9a\u7684ROAS\u4f5c\u4e3aKPI\u3002<\/p>\n\n\n\n

\n

\"Hong<\/p>\n\n\n\n

\u300c\u4ece\u4e0ePersona.ly\u5408\u4f5c\u5f00\u59cb\uff0c\u4ed6\u4eec\u59cb\u7ec8\u4e0d\u65ad\u5730\u8d85\u8d8a\u6211\u4eec\u7684KPI\uff0c\u901a\u8fc7\u4fdd\u6301\u5353\u8d8a\u7684\u7ee9\u6548\u8868\u73b0\u4ece\u5176\u4ed6\u5408\u4f5c\u4f19\u4f34\u4e2d\u8131\u9896\u800c\u51fa\u3002<\/p>\n\n\n\n

\u65e0\u8bba\u6211\u4eec\u6269\u5c55\u5230\u591a\u5927\u89c4\u6a21\uff0c\u6211\u4eec\u90fd\u5bf9\u4ed6\u4eec\u8425\u9500\u6d3b\u52a8\u7684\u8d28\u91cf\u611f\u5230\u6ee1\u610f\u3002<\/p>\n\n\n\n

\u6211\u4eec\u7279\u522b\u4e3a\u4ed6\u4eec\u5728iOS\u91cd\u65b0\u53c2\u4e0e\u65b9\u9762\u53d6\u5f97\u7684\u6210\u529f\u611f\u5230\u5174\u594b\uff0c\u6210\u529f\u5730\u8ba9\u9ad8\u4ef7\u503c\u73a9\u5bb6\u91cd\u65b0\u56de\u5230CookieRun: Kingdom\u3002\u300d<\/p>\n\n\n\n

<\/p>\n\u91d1\u5f18\u4ec1\uff0cDevsisters Corporation\u7528\u6237\u83b7\u53d6\u7ecf\u7406<\/cite><\/blockquote>\n\n\n\n

<\/div>\n\n\n\n

\u7a0b\u5e8f\u5316\u91cd\u65b0\u53c2\u4e0e\u6d41\u7a0b<\/strong> <\/h2>\n\n\n\n

\u5728\u91cd\u65b0\u53c2\u4e0e\u8425\u9500\u6d3b\u52a8\u7684\u521d\u59cb\u9636\u6bb5\uff0c\u4f7f\u7528\u6211\u4eec\u7684\u7a0b\u5e8f\u5316\u673a\u5668\u5b66\u4e60\u9a71\u52a8\u7684DSP\u7ec6\u5206\u5f15\u64ceLive Audiences\uff08\u5ba2\u6237\u65e0\u9700\u53e6\u5916\u4ed8\u8d39\u5c31\u53ef\u4ee5\u4f7f\u7528\uff09\uff0c\u6211\u4eec\u5feb\u901f\u751f\u6210\u4e86\u8981\u5b9a\u4f4d\u7684\u53d7\u4f17\u7fa4\u4f53\u3002<\/p>\n\n\n\n

\n
\n

\u4e0e\u5176\u4ed6\u7b2c\u4e09\u65b9\u89e3\u51b3\u65b9\u6848\u4e0d\u540c\uff0cPersona.ly\u7684Live Audiences\u5b9e\u65f6\u66f4\u65b0\u7528\u6237\u7ec6\u5206\u7fa4\u3002\u8fd9\u4f7f\u5e7f\u544a\u4e3b\u80fd\u591f\u5728\u7528\u6237\u88ab\u8ba4\u4e3a\u6d41\u5931\u7684\u77ac\u95f4\u91cd\u65b0\u53c2\u4e0e\u7528\u6237\uff08\u65e0\u9700\u7b49\u5f85\u7b2c\u4e09\u65b9\u6279\u91cf\u66f4\u65b0\uff09\uff0c\u5728\u7528\u6237\u8fd4\u56de\u5e94\u7528\u65f6\u6392\u9664\u7528\u6237\uff0c\u5e76\u964d\u4f4e\u6210\u672c\u548c\u5bf9\u5916\u90e8\u89e3\u51b3\u65b9\u6848\u7684\u4f9d\u8d56\u3002<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/a><\/figure><\/div><\/div>\n<\/div>\n\n\n\n

\u4ece\u8425\u9500\u6d3b\u52a8\u7684\u7b2c\u4e00\u5468\u5f00\u59cb\uff0c\u6211\u4eec\u5728iOS\u548cAndroid\u8425\u9500\u6d3b\u52a8\u4e0a\u90fd\u5c06D7 ROAS KPI\u8d85\u8d8a\u4e86\u8fd14\u500d\u3002\u968f\u7740\u6211\u4eec\u7684\u7a0b\u5e8f\u5316DSP\u6536\u96c6\u66f4\u591a\u6570\u636e\u4f9b\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\u5b8c\u5584\u9884\u6d4b\uff0c\u6211\u4eec\u59cb\u7ec8\u6301\u7eed\u8d85\u8d8aROAS KPI\u3002<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

\u8425\u9500\u6d3b\u52a8\u7ed3\u679c<\/h2>\n\n\n\n

iOS\u8425\u9500\u6d3b\u52a8<\/h3>\n\n\n\n
\n
\n

\u5728\u8fd0\u884ciOS\u518d\u8425\u9500\u6d3b\u52a8\u7684\u7b2c\u4e00\u5468\uff0c\u6211\u4eec\u8d85\u8fc7\u4e86D7 ROAS KPI\u8fd14\u500d\u3002\u8fdb\u4e00\u6b65\u7684\u4f18\u5316\u4f7f\u6211\u4eec\u80fd\u591f\u5728\u5c06\u518d\u8425\u9500\u6d3b\u52a8\u6269\u5c552.9\u500d\u7684\u540c\u65f6\u8fd8\u80fd\u8d85\u51faD7 ROAS KPI5\u500d\u3002<\/p>\n<\/div>\n\n\n\n

\n
\"D7-ROAS-Relative-to-KPI-iOS-Campaign\"<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n

D7 ROAS\u548c\u8425\u9500\u6d3b\u52a8\u6269\u5c55 \u2013 Android\u8425\u9500\u6d3b\u52a8<\/h3>\n\n\n\n

\u4ece\u8425\u9500\u6d3b\u52a8\u7684\u7b2c\u4e00\u5468\u5f00\u59cb\uff0c\u7531\u4e8e\u5b9a\u4f4d\u66f4\u6709\u53ef\u80fd\u8fdb\u884c\u65b0\u5e94\u7528\u5185\u8d2d\u4e70\u7684\u53d7\u4f17\u7fa4\u4f53\u4ee5\u53caCookieRun: Kingdom\u5e94\u7528\u5185\u7684\u7279\u522b\u6d3b\u52a8\u7b49\u56e0\u7d20\uff0c\u6211\u4eec\u8d85\u8fc7D7 ROAS KPI3.9\u500d\u3002<\/p>\n\n\n\n

\u5728\u7279\u522b\u6d3b\u52a8\u7ed3\u675f\u540e\uff0c\u6211\u4eec\u8fdb\u4e00\u6b65\u6269\u5927\u4e86\u6295\u653e\u89c4\u6a21\uff0c\u5e76\u5728\u5f88\u5927\u7a0b\u5ea6\u4e0a\u8d85\u51fa ROAS KPI \u7684\u9884\u671f\u8868\u73b0\u3002<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n
<\/div>\n\n\n\n

\u7ade\u4ef7\u4f18\u5316<\/h3>\n\n\n\n

\u4f5c\u4e3a\u6574\u4f53\u7b56\u7565\u7684\u4e00\u90e8\u5206\uff0c\u5e76\u4e3a\u4e86\u786e\u4fdd\u8f6c\u5316\u589e\u91cf\u6027\uff0c\u6b64\u6b21\u518d\u8425\u9500\u6d3b\u52a8\u4ec5\u4f7f\u7528\u4e86\u89c6\u9891\u7d20\u6750\u3002\u89c6\u9891\u5e7f\u544a\u4f5c\u4e3a\u7a0b\u5e8f\u5316\u751f\u6001\u4e2d\u6700\u5177\u4ef7\u503c\u7684\u5e7f\u544a\u5f62\u5f0f\uff0c\u4e0d\u4ec5\u5e2e\u52a9\u6211\u4eec\u6210\u529f\u5438\u5f15\u7528\u6237\u91cd\u65b0\u56de\u5f52\u6e38\u620f\uff0c\u8fd8\u6709\u6548\u907f\u514d\u4e86\u8f6c\u5316\u5f52\u56e0\u9519\u8bef\u7684\u95ee\u9898\u3002<\/p>\n\n\n\n

\u4f7f\u7528\u6211\u4eec\u4e13\u6709\u7684Live Audiences\u8ba9\u6211\u4eec\u80fd\u591f\u4e13\u6ce8\u4e8e\u4e24\u4e2a\u7528\u6237\u7ec6\u5206\u7fa4\uff1a<\/p>\n\n\n\n

    \n
  1. \u9ad8\u4ed8\u8d39\u7528\u6237 \u2013 \u57fa\u4e8e\u5728\u5e94\u7528\u5185\u7684\u6d88\u8d39\u91d1\u989d<\/li>\n\n\n\n
  2. \u4ed8\u8d39\u7528\u6237 \u2013 \u8fc7\u53bb\u8fdb\u884c\u8fc7\u8d2d\u4e70\u4f46\u5c1a\u672a\u8fbe\u5230\u9ad8\u4ed8\u8d39\u7528\u6237\u6d88\u8d39\u95e8\u69db\u7684<\/li>\n<\/ol>\n\n\n\n

    \u7528\u6237 \u8425\u9500\u6d3b\u52a8\u7684\u5173\u952e\u6311\u6218\u662f\u8bc6\u522b\u6bcf\u4e2a\u7ec6\u5206\u7fa4\u5185\u6700\u6709\u53ef\u80fd\u8fdb\u884c\u989d\u5916\u8d2d\u4e70\u7684\u7528\u6237\u3002<\/p>\n\n\n\n

    \u6211\u4eec\u7684\u7ade\u4ef7\u4f18\u5316\u7b56\u7565\u5305\u62ec\u4e24\u4e2a\u5173\u952e\u6b65\u9aa4\uff1a<\/p>\n\n\n\n

      \n
    1. \u51fa\u4ef7\u4f18\u5316\uff08Bid shading\uff09<\/strong>\uff1a\u8fd9\u662f\u57fa\u4e8e\u673a\u5668\u5b66\u4e60\u7684 DSP \u5e38\u7528\u7684\u4e00\u79cd\u65b9\u5f0f\uff0c\u901a\u8fc7\u5386\u53f2\u6570\u636e\u9884\u6d4b\u7ade\u4ef7\u5e02\u573a\u4ef7\u683c\uff0c\u4ece\u800c\u5b9e\u73b0\u6700\u4f18\u51fa\u4ef7\u3002\u6211\u4eec\u7684\u673a\u5668\u5b66\u4e60\u5e73\u53f0\u6bcf\u79d2\u5904\u7406\u8d85\u8fc7 400 \u4e07\u6b21\u5e7f\u544a\u7ade\u4ef7\u8bf7\u6c42\uff0c\u80fd\u591f\u6839\u636e\u53d7\u4f17\u7684\u9884\u6d4b\u751f\u547d\u5468\u671f\u4ef7\u503c\uff08LTV\uff09\u52a8\u6001\u8c03\u6574\u51fa\u4ef7\uff0c\u4ece\u800c\u5b9e\u73b0\u663e\u8457\u7684\u9884\u7b97\u8282\u7701\u3002<\/li>\n\n\n\n
    2. \u591a\u7ef4\u56e0\u7d20\u9a71\u52a8\u7684\u51fa\u4ef7\u4f18\u5316<\/strong>\uff1a\u5728\u7ecf\u5386\u521d\u59cb\u5b66\u4e60\u9636\u6bb5\u540e\uff0c\u6211\u4eec\u7684 DSP \u7684\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\u80fd\u591f\u9884\u6d4b\u7528\u6237\u884c\u4e3a\uff0c\u4ece\u800c\u63d0\u9ad8\u5176\u4e8c\u6b21\u8d2d\u4e70\u7684\u53ef\u80fd\u6027\u3002<\/li>\n<\/ol>\n\n\n\n

      \u4e0b\u56fe\u5c55\u793a\u4e86\u51fa\u4ef7\u4f18\u5316\u7684\u6548\u679c\uff1a\u968f\u7740\u6211\u4eec\u5c06\u91cd\u5fc3\u653e\u5728\u90a3\u4e9b\u66f4\u53ef\u80fd\u8fdb\u884c\u518d\u6b21\u8d2d\u4e70\u7684\u7528\u6237\u7fa4\u4f53\u4e0a\uff0c\u4e3a\u8d62\u5f97\u8fd9\u7c7b\u53d7\u4f17\u7684\u7a0b\u5e8f\u5316\u7ade\u4ef7\uff0ceCPM\uff08\u6709\u6548\u5343\u6b21\u5c55\u793a\u6210\u672c\uff09\u968f\u4e4b\u63d0\u5347\u3002\u800c\u5728\u91cd\u65b0\u5f52\u56e0\u540e\uff0cD7 \u7684\u518d\u6b21\u8d2d\u4e70\u7387\u4e5f\u4e0e eCPM \u4e00\u540c\u63d0\u9ad8\u3002<\/p>\n\n\n

      \n
      \"\"<\/a><\/figure><\/div>\n\n\n
      <\/div>\n\n\n\n

      About Devsisters<\/h2>\n\n\n\n

      \u5173\u4e8eDevsisters<\/p>\n\n\n\n

      \u81ea2007\u5e74\u6210\u7acb\u4ee5\u6765\uff0cDevsisters\u4e00\u76f4\u56f4\u7ed5Cookie Run IP\u63d0\u4f9b\u6e38\u620f\u548c\u670d\u52a1\uff0c\u6df1\u53d7\u5168\u7403\u8d85\u8fc72\u4ebf\u7528\u6237\u7684\u559c\u7231\u3002Devsisters\u76ee\u524d\u6b63\u5728\u5c06\u4e1a\u52a1\u8303\u56f4\u6269\u5c55\u5230\u591a\u4e2a\u5e73\u53f0\uff0c\u5305\u62ec\u79fb\u52a8\u7aef\u3001PC\u3001\u4e3b\u673a\u6e38\u620f\u548cVR\u3002<\/p>\n\n\n\n

      \n

      <\/p>\n\n\n\n

      \"Rachel<\/p>\n\n\n\n

      \u300c\u6211\u4eec\u5bf9Devsisters\u7684CookieRun: Kingdom\u91cd\u65b0\u53c2\u4e0e\u8425\u9500\u6d3b\u52a8\u7684\u5353\u8d8a\u6210\u679c\u611f\u5230\u5174\u594b\u3002\u8fd9\u4e00\u6210\u529f\u5f70\u663e\u4e86\u6211\u4eec\u7684\u7a0b\u5e8f\u5316\u4e13\u4e1a\u77e5\u8bc6\u5728\u4e3a\u97e9\u56fd\u6700\u5177\u6807\u5fd7\u6027\u7684\u79fb\u52a8\u6e38\u620f\u4e4b\u4e00\u63a8\u52a8\u9ad8\u4ef7\u503c\u7528\u6237\u53c2\u4e0e\u65b9\u9762\u7684\u529b\u91cf\u3002 \u9664\u4e86\u6211\u4eec\u5148\u8fdb\u7684\u673a\u5668\u5b66\u4e60\u9a71\u52a8DSP\u4e4b\u5916\uff0c\u6211\u4eec\u81f4\u529b\u4e8e\u63d0\u4f9b\u6218\u7565\u6d1e\u5bdf\u5e76\u4e0e\u5ba2\u6237\u57f9\u80b2\u957f\u671f\u5408\u4f5c\u5173\u7cfb\u3002\u300d<\/p>\n<\/a>Rachel SEO<\/a> – Persona.ly\u97e9\u56fd\u4e1a\u52a1\u53d1\u5c55\u603b\u76d1
      <\/cite><\/blockquote>\n\n\n\n

      \u5173\u4e8ePersona.ly<\/strong><\/h2>\n\n\n\n

      Persona.ly\u662f\u4e00\u5bb6\u6570\u636e\u9a71\u52a8\u7684\u4ea7\u54c1\u516c\u53f8\uff0c\u4e13\u6ce8\u4e8e\u79fb\u52a8\u7528\u6237\u83b7\u53d6\u548c\u91cd\u65b0\u5b9a\u4f4d\uff0c\u7531\u4e13\u6709\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\u548c\u5f3a\u5927\u7684\u7b2c\u4e00\u65b9\u6570\u636e\u7ba1\u7406\u5e73\u53f0\uff08DMP\uff09\u63d0\u4f9b\u652f\u6301\u3002<\/p>\n\n\n\n

      \u6211\u4eec\u5e2e\u52a9King\u3001\u817e\u8baf\u3001Papaya\u3001NextNinja\u3001Tilting Point\u3001Nexon\u7b49\u9886\u5148\u79fb\u52a8\u516c\u53f8\u901a\u8fc7\u51c6\u786e\u9884\u6d4b\u54ea\u4e9b\u7528\u6237\u6700\u6709\u53ef\u80fd\u53c2\u4e0e\u548c\u8f6c\u5316\u6765\u8fbe\u6210\u5e76\u8d85\u8d8a\u5176\u589e\u957f\u76ee\u6807\u3002\u6211\u4eec\u7684\u673a\u5668\u5b66\u4e60\u6a21\u578b\u7ecf\u8fc7\u4f18\u5316\uff0c\u57fa\u4e8e\u9884\u6d4b\u751f\u547d\u5468\u671f\u4ef7\u503c\uff08LTV\uff09\u5b9a\u4f4d\u9ad8\u4ef7\u503c\u7528\u6237\uff0c\u63a8\u52a8\u5f3a\u52b2\u7684\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387\uff08ROAS\uff09\u548c\u957f\u671f\u7528\u6237\u8d28\u91cf\u3002

      \u6211\u4eec\u7684\u5185\u90e8\u7a0b\u5e8f\u5316DSP\u76f4\u63a5\u4e0e\u9876\u7ea7\u5e7f\u544a\u4ea4\u6613\u5e73\u53f0\u548cOEM\u96c6\u6210\uff0c\u6bcf\u79d2\u5728\u5168\u7403\u5904\u7406\u8d85\u8fc7400\u4e07\u4e2a\u5e7f\u544a\u8bf7\u6c42\u3002

      \u901a\u8fc7\u7ed3\u5408\u5b9e\u65f6\u9884\u6d4b\u5206\u6790\u4e0e\u7a0b\u5e8f\u5316\u89c4\u6a21\uff0c\u6211\u4eec\u8d4b\u80fd\u5408\u4f5c\u4f19\u4f34\u5b9e\u73b0\u66f4\u667a\u80fd\u7684\u589e\u957f\u3001\u66f4\u9ad8\u7684LTV\u548c\u53ef\u8861\u91cf\u7684\u589e\u91cf\u5f71\u54cd\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

      Download the pdf version of the case study 我们是如何在为《CookieRun: Kingdom》投放 iOS 和 Android 再营销广告的第二周，实现 D7 ROAS 提升至 400% 的 我们与韩国领先的游戏开发商 Devsisters Corporation 合作，在美国和韩国对《CookieRun: Kingdom》的 iOS 和 Android 用户开展再营销活动。 作为全球最畅销的 RPG 之一，《CookieRun: Kingdom》在 Android 上评分为 4.8 星，在 iOS 上为 4.7 星，体现了其高度活跃的用户群体和独特的游戏玩法。 结果概览 400% 第二周实现 D7 ROAS 超过KPI（iOS营销活动） 290% 第一周 D7 ROAS 超过 KPI（Android营销活动） 2.9x iOS营销活动在第二周相对第一周扩展了2.9倍 营销活动目标 … <\/p>\n

      Continue reading “\u6211\u4eec\u662f\u5982\u4f55\u5728\u4e3a\u300aCookieRun: Kingdom\u300b\u6295\u653e iOS \u548c Android \u518d\u8425\u9500\u5e7f\u544a\u7684\u7b2c\u4e8c\u5468\uff0c\u5b9e\u73b0 D7 ROAS \u63d0\u5347\u81f3 400% \u7684”<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":3569,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[57],"tags":[],"acf":[],"yoast_head":"\n\u6211\u4eec\u662f\u5982\u4f55\u5728\u4e3a\u300aCookieRun: Kingdom\u300b\u6295\u653e iOS \u548c Android \u518d\u8425\u9500\u5e7f\u544a\u7684\u7b2c\u4e8c\u5468\uff0c\u5b9e\u73b0 D7 ROAS \u63d0\u5347\u81f3 400% \u7684 | Persona.ly - The Weekly Retention<\/title>\n<meta name=\"description\" content=\"Download the pdf version of the case study \u6211\u4eec\u662f\u5982\u4f55\u5728\u4e3a\u300aCookieRun: Kingdom\u300b\u6295\u653e iOS \u548c Android \u518d\u8425\u9500\u5e7f\u544a\u7684\u7b2c\u4e8c\u5468\uff0c\u5b9e\u73b0 D7 ROAS \u63d0\u5347\u81f3 400% \u7684 \u6211\u4eec\u4e0e\u97e9\u56fd\u9886\u5148\u7684\u6e38\u620f\u5f00\u53d1\u5546 Devsisters\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.ly\/blog\/zh\/2025\/07\/\u6211\u4eec\u662f\u5982\u4f55\u5728\u4e3a\u300acookierun-kingdom\u300b\u6295\u653e-ios-\u548c-android-\u518d\u8425\u9500\u5e7f\u544a\u7684-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u6211\u4eec\u662f\u5982\u4f55\u5728\u4e3a\u300aCookieRun: Kingdom\u300b\u6295\u653e iOS \u548c Android \u518d\u8425\u9500\u5e7f\u544a\u7684\u7b2c\u4e8c\u5468\uff0c\u5b9e\u73b0 D7 ROAS \u63d0\u5347\u81f3 400% \u7684 | Persona.ly - The Weekly Retention\" \/>\n<meta property=\"og:description\" content=\"Download the pdf version of the case study \u6211\u4eec\u662f\u5982\u4f55\u5728\u4e3a\u300aCookieRun: Kingdom\u300b\u6295\u653e iOS \u548c Android \u518d\u8425\u9500\u5e7f\u544a\u7684\u7b2c\u4e8c\u5468\uff0c\u5b9e\u73b0 D7 ROAS \u63d0\u5347\u81f3 400% \u7684 \u6211\u4eec\u4e0e\u97e9\u56fd\u9886\u5148\u7684\u6e38\u620f\u5f00\u53d1\u5546 Devsisters\" \/>\n<meta property=\"og:url\" content=\"https:\/\/persona.ly\/blog\/zh\/2025\/07\/\u6211\u4eec\u662f\u5982\u4f55\u5728\u4e3a\u300acookierun-kingdom\u300b\u6295\u653e-ios-\u548c-android-\u518d\u8425\u9500\u5e7f\u544a\u7684-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Persona.ly - The Weekly Retention\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/persona.ly.monetization\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-24T08:57:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/05\/CookieRun_-Kingdom-Devsisters-Programmatic-Re-engagement-Case-Study.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"780\" \/>\n\t<meta property=\"og:image:height\" content=\"408\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Galia Lahav\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@persona_ly\" \/>\n<meta name=\"twitter:site\" content=\"@persona_ly\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Galia Lahav\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/persona.ly\/blog\/zh\/2025\/07\/%e6%88%91%e4%bb%ac%e6%98%af%e5%a6%82%e4%bd%95%e5%9c%a8%e4%b8%ba%e3%80%8acookierun-kingdom%e3%80%8b%e6%8a%95%e6%94%be-ios-%e5%92%8c-android-%e5%86%8d%e8%90%a5%e9%94%80%e5%b9%bf%e5%91%8a%e7%9a%84-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/persona.ly\/blog\/zh\/2025\/07\/%e6%88%91%e4%bb%ac%e6%98%af%e5%a6%82%e4%bd%95%e5%9c%a8%e4%b8%ba%e3%80%8acookierun-kingdom%e3%80%8b%e6%8a%95%e6%94%be-ios-%e5%92%8c-android-%e5%86%8d%e8%90%a5%e9%94%80%e5%b9%bf%e5%91%8a%e7%9a%84-2\/\"},\"author\":{\"name\":\"Galia Lahav\",\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/person\/9ac7b51f9456bdfc3c949fce269f64db\"},\"headline\":\"\u6211\u4eec\u662f\u5982\u4f55\u5728\u4e3a\u300aCookieRun: Kingdom\u300b\u6295\u653e iOS \u548c Android \u518d\u8425\u9500\u5e7f\u544a\u7684\u7b2c\u4e8c\u5468\uff0c\u5b9e\u73b0 D7 ROAS \u63d0\u5347\u81f3 400% \u7684\",\"datePublished\":\"2025-07-24T08:57:31+00:00\",\"dateModified\":\"2025-07-24T08:57:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/persona.ly\/blog\/zh\/2025\/07\/%e6%88%91%e4%bb%ac%e6%98%af%e5%a6%82%e4%bd%95%e5%9c%a8%e4%b8%ba%e3%80%8acookierun-kingdom%e3%80%8b%e6%8a%95%e6%94%be-ios-%e5%92%8c-android-%e5%86%8d%e8%90%a5%e9%94%80%e5%b9%bf%e5%91%8a%e7%9a%84-2\/\"},\"wordCount\":129,\"publisher\":{\"@id\":\"https:\/\/persona.ly\/blog\/#organization\"},\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/persona.ly\/blog\/zh\/2025\/07\/%e6%88%91%e4%bb%ac%e6%98%af%e5%a6%82%e4%bd%95%e5%9c%a8%e4%b8%ba%e3%80%8acookierun-kingdom%e3%80%8b%e6%8a%95%e6%94%be-ios-%e5%92%8c-android-%e5%86%8d%e8%90%a5%e9%94%80%e5%b9%bf%e5%91%8a%e7%9a%84-2\/\",\"url\":\"https:\/\/persona.ly\/blog\/zh\/2025\/07\/%e6%88%91%e4%bb%ac%e6%98%af%e5%a6%82%e4%bd%95%e5%9c%a8%e4%b8%ba%e3%80%8acookierun-kingdom%e3%80%8b%e6%8a%95%e6%94%be-ios-%e5%92%8c-android-%e5%86%8d%e8%90%a5%e9%94%80%e5%b9%bf%e5%91%8a%e7%9a%84-2\/\",\"name\":\"\u6211\u4eec\u662f\u5982\u4f55\u5728\u4e3a\u300aCookieRun: Kingdom\u300b\u6295\u653e iOS \u548c Android \u518d\u8425\u9500\u5e7f\u544a\u7684\u7b2c\u4e8c\u5468\uff0c\u5b9e\u73b0 D7 ROAS \u63d0\u5347\u81f3 400% \u7684 | Persona.ly - The Weekly Retention\",\"isPartOf\":{\"@id\":\"https:\/\/persona.ly\/blog\/#website\"},\"datePublished\":\"2025-07-24T08:57:31+00:00\",\"dateModified\":\"2025-07-24T08:57:31+00:00\",\"description\":\"Download the pdf version of the case study \u6211\u4eec\u662f\u5982\u4f55\u5728\u4e3a\u300aCookieRun: Kingdom\u300b\u6295\u653e iOS \u548c Android \u518d\u8425\u9500\u5e7f\u544a\u7684\u7b2c\u4e8c\u5468\uff0c\u5b9e\u73b0 D7 ROAS \u63d0\u5347\u81f3 400% \u7684 \u6211\u4eec\u4e0e\u97e9\u56fd\u9886\u5148\u7684\u6e38\u620f\u5f00\u53d1\u5546 Devsisters\",\"breadcrumb\":{\"@id\":\"https:\/\/persona.ly\/blog\/zh\/2025\/07\/%e6%88%91%e4%bb%ac%e6%98%af%e5%a6%82%e4%bd%95%e5%9c%a8%e4%b8%ba%e3%80%8acookierun-kingdom%e3%80%8b%e6%8a%95%e6%94%be-ios-%e5%92%8c-android-%e5%86%8d%e8%90%a5%e9%94%80%e5%b9%bf%e5%91%8a%e7%9a%84-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/persona.ly\/blog\/zh\/2025\/07\/%e6%88%91%e4%bb%ac%e6%98%af%e5%a6%82%e4%bd%95%e5%9c%a8%e4%b8%ba%e3%80%8acookierun-kingdom%e3%80%8b%e6%8a%95%e6%94%be-ios-%e5%92%8c-android-%e5%86%8d%e8%90%a5%e9%94%80%e5%b9%bf%e5%91%8a%e7%9a%84-2\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/persona.ly\/blog\/zh\/2025\/07\/%e6%88%91%e4%bb%ac%e6%98%af%e5%a6%82%e4%bd%95%e5%9c%a8%e4%b8%ba%e3%80%8acookierun-kingdom%e3%80%8b%e6%8a%95%e6%94%be-ios-%e5%92%8c-android-%e5%86%8d%e8%90%a5%e9%94%80%e5%b9%bf%e5%91%8a%e7%9a%84-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/persona.ly\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u6211\u4eec\u662f\u5982\u4f55\u5728\u4e3a\u300aCookieRun: Kingdom\u300b\u6295\u653e iOS \u548c Android \u518d\u8425\u9500\u5e7f\u544a\u7684\u7b2c\u4e8c\u5468\uff0c\u5b9e\u73b0 D7 ROAS \u63d0\u5347\u81f3 400% \u7684\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/persona.ly\/blog\/#website\",\"url\":\"https:\/\/persona.ly\/blog\/\",\"name\":\"Persona.ly - The Weekly Retention\",\"description\":\"Learn from our insights and get up to date on the current trends, industry paradigm shifts and our case studies.\",\"publisher\":{\"@id\":\"https:\/\/persona.ly\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/persona.ly\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/persona.ly\/blog\/#organization\",\"name\":\"Persona.ly - The Weekly Retention\",\"url\":\"https:\/\/persona.ly\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2022\/11\/logo_personaly.svg\",\"contentUrl\":\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2022\/11\/logo_personaly.svg\",\"caption\":\"Persona.ly - The Weekly Retention\"},\"image\":{\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/instagram.com\/Persona.ly\",\"https:\/\/www.linkedin.com\/company\/persona-ly\",\"https:\/\/www.facebook.com\/persona.ly.monetization\",\"https:\/\/twitter.com\/persona_ly\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/person\/9ac7b51f9456bdfc3c949fce269f64db\",\"name\":\"Galia Lahav\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/14e253c83219ad72f1dc17ed6323f292?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/14e253c83219ad72f1dc17ed6323f292?s=96&d=mm&r=g\",\"caption\":\"Galia Lahav\"},\"description\":\"Digital Marketing Manager at Persona.ly. Can talk for hours about comedy series, can't live without her morning coffee, has a superpower of being in three places simultaneously.\",\"url\":\"https:\/\/persona.ly\/blog\/author\/galia\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u6211\u4eec\u662f\u5982\u4f55\u5728\u4e3a\u300aCookieRun: Kingdom\u300b\u6295\u653e iOS \u548c Android \u518d\u8425\u9500\u5e7f\u544a\u7684\u7b2c\u4e8c\u5468\uff0c\u5b9e\u73b0 D7 ROAS \u63d0\u5347\u81f3 400% \u7684 | Persona.ly - The Weekly Retention","description":"Download the pdf version of the case study \u6211\u4eec\u662f\u5982\u4f55\u5728\u4e3a\u300aCookieRun: Kingdom\u300b\u6295\u653e iOS \u548c Android \u518d\u8425\u9500\u5e7f\u544a\u7684\u7b2c\u4e8c\u5468\uff0c\u5b9e\u73b0 D7 ROAS \u63d0\u5347\u81f3 400% \u7684 \u6211\u4eec\u4e0e\u97e9\u56fd\u9886\u5148\u7684\u6e38\u620f\u5f00\u53d1\u5546 Devsisters","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/persona.ly\/blog\/zh\/2025\/07\/\u6211\u4eec\u662f\u5982\u4f55\u5728\u4e3a\u300acookierun-kingdom\u300b\u6295\u653e-ios-\u548c-android-\u518d\u8425\u9500\u5e7f\u544a\u7684-2\/","og_locale":"en_US","og_type":"article","og_title":"\u6211\u4eec\u662f\u5982\u4f55\u5728\u4e3a\u300aCookieRun: Kingdom\u300b\u6295\u653e iOS \u548c Android \u518d\u8425\u9500\u5e7f\u544a\u7684\u7b2c\u4e8c\u5468\uff0c\u5b9e\u73b0 D7 ROAS \u63d0\u5347\u81f3 400% \u7684 | Persona.ly - The Weekly Retention","og_description":"Download the pdf version of the case study \u6211\u4eec\u662f\u5982\u4f55\u5728\u4e3a\u300aCookieRun: Kingdom\u300b\u6295\u653e iOS \u548c Android \u518d\u8425\u9500\u5e7f\u544a\u7684\u7b2c\u4e8c\u5468\uff0c\u5b9e\u73b0 D7 ROAS \u63d0\u5347\u81f3 400% \u7684 \u6211\u4eec\u4e0e\u97e9\u56fd\u9886\u5148\u7684\u6e38\u620f\u5f00\u53d1\u5546 Devsisters","og_url":"https:\/\/persona.ly\/blog\/zh\/2025\/07\/\u6211\u4eec\u662f\u5982\u4f55\u5728\u4e3a\u300acookierun-kingdom\u300b\u6295\u653e-ios-\u548c-android-\u518d\u8425\u9500\u5e7f\u544a\u7684-2\/","og_site_name":"Persona.ly - The Weekly Retention","article_publisher":"https:\/\/www.facebook.com\/persona.ly.monetization","article_published_time":"2025-07-24T08:57:31+00:00","og_image":[{"width":780,"height":408,"url":"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/05\/CookieRun_-Kingdom-Devsisters-Programmatic-Re-engagement-Case-Study.webp","type":"image\/webp"}],"author":"Galia Lahav","twitter_card":"summary_large_image","twitter_creator":"@persona_ly","twitter_site":"@persona_ly","twitter_misc":{"Written by":"Galia Lahav","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/persona.ly\/blog\/zh\/2025\/07\/%e6%88%91%e4%bb%ac%e6%98%af%e5%a6%82%e4%bd%95%e5%9c%a8%e4%b8%ba%e3%80%8acookierun-kingdom%e3%80%8b%e6%8a%95%e6%94%be-ios-%e5%92%8c-android-%e5%86%8d%e8%90%a5%e9%94%80%e5%b9%bf%e5%91%8a%e7%9a%84-2\/#article","isPartOf":{"@id":"https:\/\/persona.ly\/blog\/zh\/2025\/07\/%e6%88%91%e4%bb%ac%e6%98%af%e5%a6%82%e4%bd%95%e5%9c%a8%e4%b8%ba%e3%80%8acookierun-kingdom%e3%80%8b%e6%8a%95%e6%94%be-ios-%e5%92%8c-android-%e5%86%8d%e8%90%a5%e9%94%80%e5%b9%bf%e5%91%8a%e7%9a%84-2\/"},"author":{"name":"Galia Lahav","@id":"https:\/\/persona.ly\/blog\/#\/schema\/person\/9ac7b51f9456bdfc3c949fce269f64db"},"headline":"\u6211\u4eec\u662f\u5982\u4f55\u5728\u4e3a\u300aCookieRun: Kingdom\u300b\u6295\u653e iOS \u548c Android \u518d\u8425\u9500\u5e7f\u544a\u7684\u7b2c\u4e8c\u5468\uff0c\u5b9e\u73b0 D7 ROAS \u63d0\u5347\u81f3 400% \u7684","datePublished":"2025-07-24T08:57:31+00:00","dateModified":"2025-07-24T08:57:31+00:00","mainEntityOfPage":{"@id":"https:\/\/persona.ly\/blog\/zh\/2025\/07\/%e6%88%91%e4%bb%ac%e6%98%af%e5%a6%82%e4%bd%95%e5%9c%a8%e4%b8%ba%e3%80%8acookierun-kingdom%e3%80%8b%e6%8a%95%e6%94%be-ios-%e5%92%8c-android-%e5%86%8d%e8%90%a5%e9%94%80%e5%b9%bf%e5%91%8a%e7%9a%84-2\/"},"wordCount":129,"publisher":{"@id":"https:\/\/persona.ly\/blog\/#organization"},"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/persona.ly\/blog\/zh\/2025\/07\/%e6%88%91%e4%bb%ac%e6%98%af%e5%a6%82%e4%bd%95%e5%9c%a8%e4%b8%ba%e3%80%8acookierun-kingdom%e3%80%8b%e6%8a%95%e6%94%be-ios-%e5%92%8c-android-%e5%86%8d%e8%90%a5%e9%94%80%e5%b9%bf%e5%91%8a%e7%9a%84-2\/","url":"https:\/\/persona.ly\/blog\/zh\/2025\/07\/%e6%88%91%e4%bb%ac%e6%98%af%e5%a6%82%e4%bd%95%e5%9c%a8%e4%b8%ba%e3%80%8acookierun-kingdom%e3%80%8b%e6%8a%95%e6%94%be-ios-%e5%92%8c-android-%e5%86%8d%e8%90%a5%e9%94%80%e5%b9%bf%e5%91%8a%e7%9a%84-2\/","name":"\u6211\u4eec\u662f\u5982\u4f55\u5728\u4e3a\u300aCookieRun: Kingdom\u300b\u6295\u653e iOS \u548c Android \u518d\u8425\u9500\u5e7f\u544a\u7684\u7b2c\u4e8c\u5468\uff0c\u5b9e\u73b0 D7 ROAS \u63d0\u5347\u81f3 400% \u7684 | Persona.ly - The Weekly Retention","isPartOf":{"@id":"https:\/\/persona.ly\/blog\/#website"},"datePublished":"2025-07-24T08:57:31+00:00","dateModified":"2025-07-24T08:57:31+00:00","description":"Download the pdf version of the case study \u6211\u4eec\u662f\u5982\u4f55\u5728\u4e3a\u300aCookieRun: Kingdom\u300b\u6295\u653e iOS \u548c Android \u518d\u8425\u9500\u5e7f\u544a\u7684\u7b2c\u4e8c\u5468\uff0c\u5b9e\u73b0 D7 ROAS \u63d0\u5347\u81f3 400% \u7684 \u6211\u4eec\u4e0e\u97e9\u56fd\u9886\u5148\u7684\u6e38\u620f\u5f00\u53d1\u5546 Devsisters","breadcrumb":{"@id":"https:\/\/persona.ly\/blog\/zh\/2025\/07\/%e6%88%91%e4%bb%ac%e6%98%af%e5%a6%82%e4%bd%95%e5%9c%a8%e4%b8%ba%e3%80%8acookierun-kingdom%e3%80%8b%e6%8a%95%e6%94%be-ios-%e5%92%8c-android-%e5%86%8d%e8%90%a5%e9%94%80%e5%b9%bf%e5%91%8a%e7%9a%84-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/persona.ly\/blog\/zh\/2025\/07\/%e6%88%91%e4%bb%ac%e6%98%af%e5%a6%82%e4%bd%95%e5%9c%a8%e4%b8%ba%e3%80%8acookierun-kingdom%e3%80%8b%e6%8a%95%e6%94%be-ios-%e5%92%8c-android-%e5%86%8d%e8%90%a5%e9%94%80%e5%b9%bf%e5%91%8a%e7%9a%84-2\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/persona.ly\/blog\/zh\/2025\/07\/%e6%88%91%e4%bb%ac%e6%98%af%e5%a6%82%e4%bd%95%e5%9c%a8%e4%b8%ba%e3%80%8acookierun-kingdom%e3%80%8b%e6%8a%95%e6%94%be-ios-%e5%92%8c-android-%e5%86%8d%e8%90%a5%e9%94%80%e5%b9%bf%e5%91%8a%e7%9a%84-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/persona.ly\/blog\/"},{"@type":"ListItem","position":2,"name":"\u6211\u4eec\u662f\u5982\u4f55\u5728\u4e3a\u300aCookieRun: Kingdom\u300b\u6295\u653e iOS \u548c Android \u518d\u8425\u9500\u5e7f\u544a\u7684\u7b2c\u4e8c\u5468\uff0c\u5b9e\u73b0 D7 ROAS \u63d0\u5347\u81f3 400% \u7684"}]},{"@type":"WebSite","@id":"https:\/\/persona.ly\/blog\/#website","url":"https:\/\/persona.ly\/blog\/","name":"Persona.ly - The Weekly Retention","description":"Learn from our insights and get up to date on the current trends, industry paradigm shifts and our case studies.","publisher":{"@id":"https:\/\/persona.ly\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/persona.ly\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/persona.ly\/blog\/#organization","name":"Persona.ly - The Weekly Retention","url":"https:\/\/persona.ly\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/persona.ly\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2022\/11\/logo_personaly.svg","contentUrl":"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2022\/11\/logo_personaly.svg","caption":"Persona.ly - The Weekly Retention"},"image":{"@id":"https:\/\/persona.ly\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/instagram.com\/Persona.ly","https:\/\/www.linkedin.com\/company\/persona-ly","https:\/\/www.facebook.com\/persona.ly.monetization","https:\/\/twitter.com\/persona_ly"]},{"@type":"Person","@id":"https:\/\/persona.ly\/blog\/#\/schema\/person\/9ac7b51f9456bdfc3c949fce269f64db","name":"Galia Lahav","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/persona.ly\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/14e253c83219ad72f1dc17ed6323f292?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/14e253c83219ad72f1dc17ed6323f292?s=96&d=mm&r=g","caption":"Galia Lahav"},"description":"Digital Marketing Manager at Persona.ly. Can talk for hours about comedy series, can't live without her morning coffee, has a superpower of being in three places simultaneously.","url":"https:\/\/persona.ly\/blog\/author\/galia\/"}]}},"_links":{"self":[{"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/posts\/3619"}],"collection":[{"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/comments?post=3619"}],"version-history":[{"count":1,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/posts\/3619\/revisions"}],"predecessor-version":[{"id":3620,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/posts\/3619\/revisions\/3620"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/media\/3569"}],"wp:attachment":[{"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/media?parent=3619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/categories?post=3619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/tags?post=3619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}