{"id":3674,"date":"2025-09-03T07:35:52","date_gmt":"2025-09-03T07:35:52","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=3674"},"modified":"2025-09-03T07:35:52","modified_gmt":"2025-09-03T07:35:52","slug":"golf-king-%e3%81%ab%e3%81%8a%e3%81%84%e3%81%a6-d30-roas-%e3%82%92%e4%b8%8a%e5%9b%9e%e3%82%8a%e3%80%81%e3%83%8f%e3%82%a4%e3%83%90%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%aa%e3%83%bc%e3%83%87%e3%82%a3%e3%82%a8","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ja\/2025\/09\/golf-king-%e3%81%ab%e3%81%8a%e3%81%84%e3%81%a6-d30-roas-%e3%82%92%e4%b8%8a%e5%9b%9e%e3%82%8a%e3%80%81%e3%83%8f%e3%82%a4%e3%83%90%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%aa%e3%83%bc%e3%83%87%e3%82%a3%e3%82%a8\/","title":{"rendered":"Golf King \u306b\u304a\u3044\u3066 D30 ROAS \u3092\u4e0a\u56de\u308a\u3001\u30cf\u30a4\u30d0\u30ea\u30e5\u30fc\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u3057\u305f\u65b9\u6cd5"},"content":{"rendered":"\n<p style=\"font-size:15px\"><em><a href=\"https:\/\/content.cdn.personaly.bid\/case_studies\/GolfKing_JP_Final.pdf\">Download the pdf version of the case study<\/a><\/em><\/p>\n\n\n\n<div class=\"is-layout-flex wp-container-3 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-top\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/08\/GolfKing-app-icon-re-engagement-case-study.webp\"><img decoding=\"async\" loading=\"lazy\" width=\"360\" height=\"344\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/08\/GolfKing-app-icon-re-engagement-case-study.webp\" alt=\"GolfKing-app-icon-re-engagement-case-study\" class=\"wp-image-3642\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:75%\">\n<p>\u79c1\u305f\u3061\u306f\u3001\u7c73\u56fd\u306eAndroid\u5411\u3051\u300cGolf King\u300d\u30a2\u30d7\u30ea\u306e\u4f11\u7720\u30e6\u30fc\u30b6\u30fc\u3092\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u3059\u308b\u305f\u3081\u306b\u3001<strong><a href=\"https:\/\/en.risingwings.com\/\">RisingWings<\/a><\/strong>\u3068\u63d0\u643a\u3057\u307e\u3057\u305f\u3002<br>RisingWings\u306f\u3001\u4e16\u754c\u4e2d\u3067\u6570\u5104\u4eba\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u697d\u3057\u307e\u308c\u3066\u3044\u308b\u30de\u30eb\u30c1\u30d7\u30ec\u30a4\u30e4\u30fc\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u30b2\u30fc\u30e0\u3092\u5c02\u9580\u3068\u3059\u308b\u3001\u97d3\u56fd\u306e\u30c8\u30c3\u30d7\u58f2\u4e0a\u3092\u8a87\u308b\u30b2\u30fc\u30e0\u958b\u767a\u4f1a\u793e\u3067\u3059\u3002<br>Golf King\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u53ef\u80fd\u306a\u30ad\u30e3\u30e9\u30af\u30bf\u30fc\u3084\u30af\u30e9\u30d6\u3001\u30ea\u30a2\u30eb\u306a\u30b3\u30fc\u30b9\u3001\u305d\u3057\u3066\u6bce\u9031\u958b\u50ac\u3055\u308c\u308b\u30ea\u30fc\u30b0\u3092\u7279\u5fb4\u3068\u3059\u308b\u30ea\u30a2\u30eb\u30bf\u30a4\u30e01\u5bfe1\u306e\u30b4\u30eb\u30d5\u5bfe\u6226\u30b2\u30fc\u30e0\u3067\u3059\u3002<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>\u7d50\u679c<\/h2>\n\n\n\n<div class=\"is-layout-flex wp-container-7 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\">\n<p class=\"has-text-align-left has-x-large-font-size\"><strong>35%<\/strong><\/p>\n\n\n\n<p>3\u304b\u6708\u4ee5\u5185\u306bD30 ROAS\u304c\u5411\u4e0a<\/p>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\">\n<p class=\"has-x-large-font-size\"><strong>27%<\/strong><\/p>\n\n\n\n<p>3\u304b\u6708\u76ee\u307e\u3067\u306bD30\u30e6\u30cb\u30fc\u30af\u8cfc\u5165\u30b3\u30b9\u30c8\u304c\u6e1b\u5c11<\/p>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\">\n<p class=\"has-x-large-font-size\"><strong>16%<\/strong><\/p>\n\n\n\n<p>3\u304b\u6708\u76ee\u307e\u3067\u306b\u6709\u6599\u30e6\u30fc\u30b6\u30fc1\u4eba\u5f53\u305f\u308a\u306e\u5e73\u5747\u8cfc\u5165\u56de\u6570\u304c\u5897\u52a0<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u76ee\u6a19<\/h2>\n\n\n\n<p>\u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u76ee\u6a19\u306f\u3001\u96e2\u8131\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u3092\u30a2\u30d7\u30ea\u306b\u547c\u3073\u623b\u3057\u3001<strong>\u65e2\u5b58\u8ab2\u91d1\u30e6\u30fc\u30b6\u30fc\uff08Payers\u30bb\u30b0\u30e1\u30f3\u30c8\uff09<\/strong>\u306b\u306f\u65b0\u305f\u306a\u30a2\u30d7\u30ea\u5185\u8cfc\u5165\u3092\u3001<strong>\u975e\u8ab2\u91d1\u30e6\u30fc\u30b6\u30fc\uff08Non-payers\u30bb\u30b0\u30e1\u30f3\u30c8\uff09<\/strong>\u306b\u306f\u521d\u3081\u3066\u306e\u30a2\u30d7\u30ea\u5185\u8cfc\u5165\u3092\u4fc3\u3059\u3053\u3068\u3067\u3057\u305f\u3002D30 ROAS\u3092\u4e3b\u8981KPI\u3068\u3057\u3066\u8a2d\u5b9a\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/08\/Mask-group-1-1-1.png\"><img decoding=\"async\" loading=\"lazy\" width=\"164\" height=\"186\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/08\/Mask-group-1-1-1.png\" alt=\"\" class=\"wp-image-3630\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u300cPersona.ly\u306f\u3001\u79c1\u305f\u3061\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5186\u6ed1\u306b\u904b\u55b6\u3059\u308b\u3046\u3048\u3067\u7d20\u6674\u3089\u3057\u3044\u30d1\u30fc\u30c8\u30ca\u30fc\u3067\u3059\u3002\u30c1\u30fc\u30e0\u306f\u4fe1\u983c\u3067\u304d\u3001\u79c1\u305f\u3061\u306e\u76ee\u6a19\u9054\u6210\u306b\u771f\u646f\u306b\u53d6\u308a\u7d44\u307f\u3001\u30b2\u30fc\u30e0\u306e\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u6642\u9593\u3092\u304b\u3051\u3001\u305d\u308c\u306b\u57fa\u3065\u3044\u305f\u30b9\u30de\u30fc\u30c8\u3067\u6210\u679c\u91cd\u8996\u306e\u6226\u7565\u3092\u69cb\u7bc9\u3057\u3066\u304f\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7d50\u679c\u306f\u4e00\u8cab\u3057\u3066\u6539\u5584\u3057\u3066\u304a\u308a\u3001\u6280\u8853\u7684\u8ab2\u984c\u3084\u4e88\u7b97\u7684\u8ab2\u984c\u306e\u4e21\u65b9\u306b\u5bfe\u5fdc\u3057\u306a\u304c\u3089\u3001\u5e38\u306b\u79c1\u305f\u3061\u306e\u512a\u5148\u4e8b\u9805\u3092\u7b2c\u4e00\u306b\u8003\u3048\u3066\u304f\u308c\u307e\u3059\u3002\u305d\u306e\u59ff\u52e2\u306b\u3088\u3063\u3066\u3001\u3044\u3064\u3067\u3082\u983c\u308c\u308b\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u4eca\u5f8c\u3082\u5354\u529b\u3092\u7d9a\u3051\u3001\u3055\u3089\u306a\u308b\u4fa1\u5024\u3092\u751f\u307f\u51fa\u3059\u65b0\u3057\u3044\u65b9\u6cd5\u3092\u5171\u306b\u63a2\u6c42\u3067\u304d\u308b\u3053\u3068\u3092\u697d\u3057\u307f\u306b\u3057\u3066\u3044\u307e\u3059\u3002\u300d<\/p>\n\n\n\n<p><\/p>\n<cite><strong>\u30d5\u30a1\u30f3\u30fb\u30a4\u30bd\u30eb\uff08Yee Seul Hwang\uff09\u2013 RisingWings UA\u30c1\u30fc\u30e0\u30ea\u30fc\u30c9<\/strong><\/cite><\/blockquote>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u3000\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30d7\u30ed\u30bb\u30b9<\/h2>\n\n\n\n<p>\u5354\u696d\u958b\u59cb\u6642\u306b\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u304b\u3089\u53d7\u3051\u53d6\u3063\u305f\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3068\u3001\u5f53\u793e\u72ec\u81ea\u306e\u6a5f\u80fd\u3067\u3042\u308bLive Audiences\uff08\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306b\u7121\u511f\u63d0\u4f9b\u3057\u3066\u3044\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30a8\u30f3\u30b8\u30f3\uff09\u3092\u6d3b\u7528\u3057\u30012\u3064\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u4f5c\u6210\u3057\u307e\u3057\u305f\u3002<br><strong>\u2013 Payers<\/strong>\uff1a\u904e\u53bb\u306b\u30a2\u30d7\u30ea\u5185\u8cfc\u5165\u3092\u884c\u3063\u305f\u304c\u3001\u5229\u7528\u3092\u505c\u6b62\u3057\u305f\u30e6\u30fc\u30b6\u30fc<br><strong>\u2013 Non-payers (NPU)\uff1a<\/strong>\u904e\u53bb\u306bGolf King\u3092\u30d7\u30ec\u30a4\u3057\u305f\u3082\u306e\u306e\u3001\u30a2\u30d7\u30ea\u5185\u8cfc\u5165\u3092\u305b\u305a\u3001\u305d\u306e\u5f8c\u4f11\u7720\u3057\u305f\u30e6\u30fc\u30b6\u30fc<\/p>\n\n\n\n<p>\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3078\u306e\u30a2\u30af\u30bb\u30b9\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8cfc\u5165\u610f\u5411\u306b\u57fa\u3065\u3044\u305f\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u4f5c\u6210\u3001\u4e21\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3067\u3088\u308a\u826f\u3044\u6210\u679c\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u6d17\u7df4\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u30b2\u30fc\u30e0\u5206\u91ce\u3067\u306e\u8c4a\u5bcc\u306a\u7d4c\u9a13\u306b\u3088\u308a\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u958b\u59cb\u521d\u6708\u3067\u9867\u5ba2\u306eROAS\u30d9\u30fc\u30b9\u306eKPI\u3092\u9054\u6210\u3057\u4e14\u3064\u4e0a\u56de\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\uff08\u30a2\u30d7\u30ea\u306e\u518d\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3084\u518d\u8d77\u52d5\uff09\u3084\u30a2\u30d7\u30ea\u5185\u8cfc\u5165\u3092\u884c\u3046\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u306b\u95a2\u3059\u308b\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u30b7\u30b0\u30ca\u30eb\u304c\u5897\u3048\u308b\u306b\u3064\u308c\u3001\u5b66\u7fd2\u304c\u9032\u307f\u3001\u5f53\u793e\u306eML\u642d\u8f09\u5165\u672d\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u3053\u308c\u3089\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u3088\u308a\u6b63\u78ba\u306b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<br><\/p>\n\n\n\n<div class=\"is-layout-flex wp-container-10 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/08\/Persona.lys-Dynamic-Audiences-feature-4.webp\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/08\/Persona.lys-Dynamic-Audiences-feature-4.webp\" alt=\"Persona.lys-Dynamic-Audiences-feature\" class=\"wp-image-3633\" width=\"405\" height=\"311\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\">\n<p class=\"has-medium-font-size\">\u5f53\u793e\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afML\u642d\u8f09DSP\u306f\u3001\u30c6\u30a3\u30a21\u306e\u30a2\u30c9\u30a8\u30af\u30b9\u30c1\u30a7\u30f3\u30b8\u3068\u72ec\u5360\u7684\u306b\u7d71\u5408\u3055\u308c\u3066\u304a\u308a\u3001\u6bce\u79d2400\u4e07\u4ef6\u4ee5\u4e0a\u306e\u5e83\u544a\u30ea\u30af\u30a8\u30b9\u30c8\u3092\u51e6\u7406\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u5165\u672d\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u304c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306e\u30c7\u30fc\u30bf\u3092\u8fc5\u901f\u306b\u53ce\u96c6\u3057\u3001\u5927\u898f\u6a21\u306b\u9ad8\u54c1\u8cea\u306a\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>\u30a2\u30d7\u30ea\u5185\u8cfc\u5165\u610f\u6b32\u304c\u6700\u3082\u9ad8\u3044\u4e3b\u8981\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u6226\u7565\u7684\u306b\u4e88\u7b97\u3092\u914d\u5206\u3059\u308b\u3053\u3068\u3067\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u7d99\u7d9a\u7684\u306b\u6700\u9069\u5316\u3001\u6539\u5584\u3057\u7d9a\u3051\u307e\u3057\u305f\u3002<br><br><strong>D30 ROAS<\/strong>\u306e\u7740\u5b9f\u306a\u6210\u9577\u306b\u52a0\u3048\u3001<strong>D30\u30e6\u30cb\u30fc\u30af\u8cfc\u5165\u30b3\u30b9\u30c8\u306e\u4f4e\u4e0b\u304a\u3088\u3073\u6709\u6599\u30e6\u30fc\u30b6\u30fc1\u4eba\u5f53\u305f\u308a\u306e\u5e73\u5747\u8cfc\u5165\u56de\u6570\u306e\u5897\u52a0<\/strong>\u306f\u3001\u5f53\u793e\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u6700\u9069\u5316\u6226\u7565\u306e\u6709\u52b9\u6027\u3092\u8a3c\u660e\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u6210\u529f\u306b\u3088\u308a\u3001\u62e1\u5f35\u53ef\u80fd\u306a\u6210\u679c\u3092\u63d0\u4f9b\u3067\u304d\u308b\u5f53\u793e\u306e\u80fd\u529b\u306b\u5bfe\u3059\u308b\u4fe1\u983c\u304c\u8fc5\u901f\u306b\u7bc9\u304b\u308c\u3001RisingWings\u3068\u306e\u9577\u671f\u7684\u306a\u5354\u529b\u95a2\u4fc2\u304c\u4fc3\u9032\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7d50\u679c<\/h2>\n\n\n\n<h3>D30 ROAS\u6210\u9577\u30c8\u30ec\u30f3\u30c9&nbsp;<\/h3>\n\n\n\n<div class=\"is-layout-flex wp-container-13 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:50%\">\n<p>RisingWings\u3068\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u958b\u59cb\u5f53\u521d\u304b\u3089\u3001D30 ROAS KPI\u3092\u8fc5\u901f\u306b\u9054\u6210\u3001\u4e0a\u56de\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002\u5b66\u7fd2\u304c\u9032\u3080\u306b\u3064\u308c\u3066\u3001\u5f53\u793e\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5165\u672d\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u3001<strong>\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u3057\u3066\u30a2\u30d7\u30ea\u5185\u8cfc\u5165\u3092\u884c\u3046\u30e6\u30fc\u30b6\u30fc\uff08Payers\u304a\u3088\u3073Non-payers\u4e21\u65b9\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\uff09<\/strong>\u3068\u3001\u305d\u3046\u3067\u306a\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u533a\u5225\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6700\u9069\u5316\u3092\u7d99\u7d9a\u3057\u305f\u7d50\u679c\u30013\u304b\u6708\u76ee\u306b\u306fKPI\u3092<strong>35\uff05<\/strong>\u4e0a\u56de\u308b\u6210\u679c\u3092\u9054\u6210\u3057\u307e\u3057\u305f\u3002<\/p>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-top\" style=\"flex-basis:50%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/08\/ROAS-D30-Uplift-2.webp\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/08\/ROAS-D30-Uplift-2.webp\" alt=\"\" class=\"wp-image-3637\" width=\"348\" height=\"368\"\/><\/a><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<h3>\u30e6\u30cb\u30fc\u30af\u8cfc\u5165\u30b3\u30b9\u30c8\u306e\u524a\u6e1b\u3068\u6709\u6599\u30e6\u30fc\u30b6\u30fc1\u4eba\u5f53\u305f\u308a\u306e\u5e73\u5747\u8cfc\u5165\u56de\u6570\u306e\u5897\u52a0<\/h3>\n\n\n\n<p>\u4e21\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u304a\u3044\u3066\u30a4\u30f3\u30a2\u30d7\u30ea\u8cfc\u5165\u610f\u6b32\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\uff08Payers\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u30e6\u30cb\u30fc\u30af\u518d\u8cfc\u5165\u304a\u3088\u3073Non-payers\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u521d\u56de\u8cfc\u5165\uff08FTD\uff09\uff09\u3092\u7279\u5b9a\u3059\u308b\u3068\u3001\u30e6\u30cb\u30fc\u30af\u8cfc\u5165\u30b3\u30b9\u30c8\u304c\u4e0b\u304c\u308a\u59cb\u3081\u307e\u3057\u305f\u3002 <br>ROAS\u30d9\u30fc\u30b9\u306eKPI\u306b\u5411\u3051\u305f\u6700\u9069\u5316\u306b\u3088\u308a\u3001\u5f53\u793e\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5165\u672d\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u62e1\u5927\u3059\u308b\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u3092\u6d3b\u7528\u3057\u3001\u8907\u6570\u56de\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u7fa4\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3057\u307e\u3057\u305f\u3002\u305d\u306e\u7d50\u679c\u3001\u6709\u6599\u30e6\u30fc\u30b6\u30fc1\u4eba\u5f53\u305f\u308a\u306e\u5e73\u5747\u8cfc\u5165\u56de\u6570\u304c\u5897\u52a0\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<div class=\"is-layout-flex wp-container-16 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:60%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/08\/D30-Unique-Purchase-Cost-and-Average-Number-of-Purchases-per-Paying-User.webp\"><img decoding=\"async\" loading=\"lazy\" width=\"786\" height=\"696\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/08\/D30-Unique-Purchase-Cost-and-Average-Number-of-Purchases-per-Paying-User.webp\" alt=\"\" class=\"wp-image-3664\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\">\n<p>\u4e3b\u8981\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u5c64\u306b\u5411\u3051\u3066\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u7d99\u7d9a\u7684\u306b\u6700\u9069\u5316\u3057\u305f\u7d50\u679c\u30013\u304b\u6708\u76ee\u306b\u306f\u4ee5\u4e0b\u306e\u6210\u679c\u3092\u9054\u6210\u3057\u307e\u3057\u305f\uff1a<\/p>\n\n\n\n<ul>\n<li>\u6709\u6599\u30e6\u30fc\u30b6\u30fc1\u4eba\u5f53\u305f\u308a\u306e\u5e73\u5747\u8cfc\u5165\u56de\u6570\u304c16\uff05\u5897\u52a0<\/li>\n\n\n\n<li>\u30e6\u30cb\u30fc\u30af\u8cfc\u5165\u30b3\u30b9\u30c8\uff08\u518d\u8cfc\u5165\u304a\u3088\u3073\u521d\u56de\u8cfc\u5165\u3092\u542b\u3080\uff09\u304c27\uff05\u6e1b\u5c11<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>RisingWings\u306b\u3064\u3044\u3066<\/h2>\n\n\n\n<p>2011\u5e74\u306b\u8a2d\u7acb\u3055\u308c\u305fRisingWings\u306f\u3001\u30a2\u30af\u30bb\u30b9\u3057\u3084\u3059\u304f\u7af6\u4e89\u529b\u306e\u3042\u308b\u30b2\u30fc\u30e0\u30d7\u30ec\u30a4\u3067\u77e5\u3089\u308c\u308b\u4e3b\u8981\u306a\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u958b\u767a\u4f1a\u793e\u3068\u3057\u3066\u306e\u5730\u4f4d\u3092\u78ba\u7acb\u3057\u307e\u3057\u305f\u3002\u540c\u30b9\u30bf\u30b8\u30aa\u306fGolf King\u3001Castle Craft\u3001Archery King\u3001Bowling King\u3068\u3044\u3063\u305f\u30d2\u30c3\u30c8\u4f5c\u3092\u30ea\u30ea\u30fc\u30b9\u3057\u3066\u304a\u308a\u3001\u4e16\u754c\u4e2d\u3067\u6570\u5104\u4eba\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3001\u8907\u6570\u306e\u30bf\u30a4\u30c8\u30eb\u304c\u5e38\u306b\u4e16\u754c\u306e\u30c8\u30c3\u30d7\u30c1\u30e3\u30fc\u30c8\u306b\u30e9\u30f3\u30af\u30a4\u30f3\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2024\/09\/Rachel-SEO-Business-Development-Director-Korea-at-Persona.ly-1.webp\"><img decoding=\"async\" loading=\"lazy\" width=\"145\" height=\"296\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2024\/09\/Rachel-SEO-Business-Development-Director-Korea-at-Persona.ly-1.webp\" alt=\"Rachel SEO - Business Development Director, Korea at Persona.ly (1)\" class=\"wp-image-3467\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u300cRisingWings\u306e\u3088\u3046\u306a\u9769\u65b0\u7684\u306a\u97d3\u56fd\u306e\u30b2\u30fc\u30e0\u696d\u754c\u30ea\u30fc\u30c0\u30fc\u3068\u63d0\u643a\u3057\u3001\u5f53\u793e\u306eAndroid\u304a\u3088\u3073iOS\u5411\u3051\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u901a\u3058\u3066LTV\u3092\u5411\u4e0a\u3055\u305b\u3001\u5f7c\u3089\u304c\u76ee\u6a19\u3092\u8d85\u3048\u308b\u652f\u63f4\u304c\u3067\u304d\u308b\u3053\u3068\u3092\u5927\u5909\u5b09\u3057\u304f\u601d\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>RisingWings\u3068\u306e\u5354\u696d\u306f\u672c\u5f53\u306b\u7d20\u6674\u3089\u3057\u3044\u7d4c\u9a13\u3067\u3059\u3002\u5f7c\u3089\u306f\u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u306e\u6226\u7565\u3068\u6a5f\u68b0\u5b66\u7fd2\u306b\u3088\u308b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u7a4d\u6975\u7684\u306b\u53d6\u308a\u5165\u308c\u3001\u76f8\u4e92\u306e\u6210\u529f\u3092\u5f8c\u62bc\u3057\u3059\u308b\u8cb4\u91cd\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u5e38\u306b\u5171\u6709\u3057\u3066\u304f\u308c\u307e\u3059\u3002\u300d<\/p>\n<cite><strong><a href=\"https:\/\/www.linkedin.com\/in\/rachel-seo-199a74127\/\">Rachel Seo<\/a> \u2013 Persona.ly \u97d3\u56fd\u4e8b\u696d\u958b\u767a\u30c7\u30a3\u30ec\u30af\u30bf\u30fc<\/strong><\/cite><\/blockquote>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>Persona.ly\u306b\u3064\u3044\u3066<\/h2>\n\n\n\n<p>Persona.ly\u306f\u3001\u72ec\u81ea\u306e\u6a5f\u68b0\u5b66\u7fd2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3068\u5f37\u529b\u306a\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u7ba1\u7406\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u6d3b\u7528\u3057\u3001\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u304a\u3088\u3073\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u5c02\u9580\u3068\u3059\u308b\u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u4f01\u696d\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u79c1\u305f\u3061\u306f\u3001King\u3001Tencent\u3001Papaya\u3001NextNinja\u3001Tilting Point\u3001Nexon\u306a\u3069\u306e\u4e3b\u8981\u306a\u30e2\u30d0\u30a4\u30eb\u4f01\u696d\u304c\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304a\u3088\u3073\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u53ef\u80fd\u6027\u304c\u6700\u3082\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u6b63\u78ba\u306b\u4e88\u6e2c\u3057\u3001\u6210\u9577\u76ee\u6a19\u3092\u9054\u6210\u30fb\u8d85\u904e\u3067\u304d\u308b\u3088\u3046\u652f\u63f4\u3057\u3066\u3044\u307e\u3059\u3002\u5f53\u793e\u306e\u6a5f\u68b0\u5b66\u7fd2\u30e2\u30c7\u30eb\u306f\u3001\u4e88\u6e2c\u3055\u308c\u305fLTV\u306b\u57fa\u3065\u304d\u9ad8\u4fa1\u5024\u306a\u30e6\u30fc\u30b6\u30fc\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u3088\u3046\u6700\u9069\u5316\u3055\u308c\u3066\u304a\u308a\u3001\u9ad8\u3044ROAS\u3068\u9577\u671f\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u54c1\u8cea\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<br><br>\u5f53\u793e\u306e\u81ea\u793e\u958b\u767a\u306b\u3088\u308b\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDSP\u306f\u3001\u30c8\u30c3\u30d7\u30c6\u30a3\u30a2\u306e\u30a2\u30c9\u30a8\u30af\u30b9\u30c1\u30a7\u30f3\u30b8\u3084OEM\u3068\u76f4\u63a5\u7d71\u5408\u3055\u308c\u3066\u304a\u308a\u3001\u4e16\u754c\u4e2d\u3067\u6bce\u79d2400\u4e07\u4ef6\u4ee5\u4e0a\u306e\u5e83\u544a\u30ea\u30af\u30a8\u30b9\u30c8\u3092\u51e6\u7406\u3057\u3066\u3044\u307e\u3059\u3002<br><br>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u4e88\u6e2c\u5206\u6790\u3068\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30b9\u30b1\u30fc\u30eb\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u304c\u3088\u308a\u30b9\u30de\u30fc\u30c8\u306a\u6210\u9577\u3001\u3088\u308a\u9ad8\u3044LTV\u3001\u305d\u3057\u3066\u6e2c\u5b9a\u53ef\u80fd\u306a\u5897\u5206\u52b9\u679c\u3092\u5b9f\u73fe\u3067\u304d\u308b\u3088\u3046\u652f\u63f4\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Download the pdf version of the case study &#31169;&#12383;&#12385;&#12399;&#12289;&#31859;&#22269;&#12398;Android&#21521;&#12369;&#12300;Golf King&#12301;&#12450;&#12503;&#12522;&#12398;&#20241;&#30496;&#12518;&#12540;&#12470;&#12540;&#12434;&#20877;&#12456;&#12531;&#12466;&#12540;&#12472;&#12377;&#12427;&#12383;&#12417;&#12395;&#12289;RisingWings&#12392;&#25552;&#25658;&#12375;&#12414;&#12375;&#12383;&#12290;RisingWings&#12399;&#12289;&#19990;&#30028;&#20013;&#12391;&#25968;&#20740;&#20154;&#12398;&#12518;&#12540;&#12470;&#12540;&#12395;&#27005;&#12375;&#12414;&#12428;&#12390;&#12356;&#12427;&#12510;&#12523;&#12481;&#12503;&#12524;&#12452;&#12516;&#12540;&#12471;&#12511;&#12517;&#12524;&#12540;&#12471;&#12519;&#12531;&#12466;&#12540;&#12512;&#12434;&#23554;&#38272;&#12392;&#12377;&#12427;&#12289;&#38867;&#22269;&#12398;&#12488;&#12483;&#12503;&#22770;&#19978;&#12434;&#35463;&#12427;&#12466;&#12540;&#12512;&#38283;&#30330;&#20250;&#31038;&#12391;&#12377;&#12290;Golf King&#12399;&#12289;&#12459;&#12473;&#12479;&#12510;&#12452;&#12474;&#21487;&#33021;&#12394;&#12461;&#12515;&#12521;&#12463;&#12479;&#12540;&#12420;&#12463;&#12521;&#12502;&#12289;&#12522;&#12450;&#12523;&#12394;&#12467;&#12540;&#12473;&#12289;&#12381;&#12375;&#12390;&#27598;&#36913;&#38283;&#20652;&#12373;&#12428;&#12427;&#12522;&#12540;&#12464;&#12434;&#29305;&#24500;&#12392;&#12377;&#12427;&#12522;&#12450;&#12523;&#12479;&#12452;&#12512;1&#23550;1&#12398;&#12468;&#12523;&#12501;&#23550;&#25126;&#12466;&#12540;&#12512;&#12391;&#12377;&#12290; &#32080;&#26524; 35% 3&#12363;&#26376;&#20197;&#20869;&#12395;D30 ROAS&#12364;&#21521;&#19978; 27% 3&#12363;&#26376;&#30446;&#12414;&#12391;&#12395;D30&#12518;&#12491;&#12540;&#12463;&#36092;&#20837;&#12467;&#12473;&#12488;&#12364;&#28187;&#23569; 16% 3&#12363;&#26376;&#30446;&#12414;&#12391;&#12395;&#26377;&#26009;&#12518;&#12540;&#12470;&#12540;1&#20154;&#24403;&#12383;&#12426;&#12398;&#24179;&#22343;&#36092;&#20837;&#22238;&#25968;&#12364;&#22679;&#21152; &#12461;&#12515;&#12531;&#12506;&#12540;&#12531;&#30446;&#27161; &#12371;&#12398;&#12461;&#12515;&#12531;&#12506;&#12540;&#12531;&#12398;&#30446;&#27161;&#12399;&#12289;&#38626;&#33073;&#12375;&#12383;&#12518;&#12540;&#12470;&#12540;&#12434;&#12450;&#12503;&#12522;&#12395;&#21628;&#12403;&#25147;&#12375;&#12289;&#26082;&#23384;&#35506;&#37329;&#12518;&#12540;&#12470;&#12540;&#65288;Payers&#12475;&#12464;&#12513;&#12531;&#12488;&#65289;&#12395;&#12399;&#26032;&#12383;&#12394;&#12450;&#12503;&#12522;&#20869;&#36092;&#20837;&#12434;&#12289;&#38750;&#35506;&#37329;&#12518;&#12540;&#12470;&#12540;&#65288;Non-payers&#12475;&#12464;&#12513;&#12531;&#12488;&#65289;&#12395;&#12399;&#21021;&#12417;&#12390;&#12398;&#12450;&#12503;&#12522;&#20869;&#36092;&#20837;&#12434;&#20419;&#12377;&#12371;&#12392;&#12391;&#12375;&#12383;&#12290;D30 ROAS&#12434;&#20027;&#35201;KPI&#12392;&#12375;&#12390;&#35373;&#23450;&#12375;&#12414;&#12375;&#12383;&#12290; &#12503;&#12525;&#12464;&#12521;&#12510;&#12486;&#12451;&#12483;&#12463;&#12288;&#12522;&#12456;&#12531;&#12466;&#12540;&#12472;&#12513;&#12531;&#12488;&#12503;&#12525;&#12475;&#12473; &#21332;&#26989;&#38283;&#22987;&#26178;&#12395;&#12289;&#12463;&#12521;&#12452;&#12450;&#12531;&#12488;&#12363;&#12425;&#21463;&#12369;&#21462;&#12387;&#12383;&#12501;&#12449;&#12540;&#12473;&#12488;&#12497;&#12540;&#12486;&#12451;&#12487;&#12540;&#12479;&#12392;&#12289;&#24403;&#31038;&#29420;&#33258;&#12398;&#27231;&#33021;&#12391;&#12354;&#12427;Live Audiences&#65288;&#12463;&#12521;&#12452;&#12450;&#12531;&#12488;&#12395;&#28961;&#20767;&#25552;&#20379;&#12375;&#12390;&#12356;&#12427;&#12458;&#12540;&#12487;&#12451;&#12456;&#12531;&#12473;&#12475;&#12464;&#12513;&#12531;&#12486;&#12540;&#12471;&#12519;&#12531;&#12456;&#12531;&#12472;&#12531;&#65289;&#12434;&#27963;&#29992;&#12375;&#12289;2&#12388;&#12398;&#12458;&#12540;&#12487;&#12451;&#12456;&#12531;&#12473;&#12475;&#12464;&#12513;&#12531;&#12488;&#12434;&#20316;&#25104;&#12375;&#12414;&#12375;&#12383;&#12290;&ndash; Payers&#65306;&#36942;&#21435;&#12395;&#12450;&#12503;&#12522;&#20869;&#36092;&#20837;&#12434;&#34892;&#12387;&#12383;&#12364;&#12289;&#21033;&#29992;&#12434;&#20572;&#27490;&#12375;&#12383;&#12518;&#12540;&#12470;&#12540;&ndash; Non-payers (NPU)&#65306;&#36942;&#21435;&#12395;Golf King&#12434;&#12503;&#12524;&#12452;&#12375;&#12383;&#12418;&#12398;&#12398;&#12289;&#12450;&#12503;&#12522;&#20869;&#36092;&#20837;&#12434;&#12379;&#12378;&#12289;&#12381;&#12398;&#24460;&#20241;&#30496;&#12375;&#12383;&#12518;&#12540;&#12470;&#12540; &#12501;&#12449;&#12540;&#12473;&#12488;&#12497;&#12540;&#12486;&#12451;&#12487;&#12540;&#12479;&#12408;&#12398;&#12450;&#12463;&#12475;&#12473;&#12395;&#12424;&#12426;&#12289;&#12518;&#12540;&#12470;&#12540;&#12398;&#36092;&#20837;&#24847;&#21521;&#12395;&#22522;&#12389;&#12356;&#12383;&#12475;&#12464;&#12513;&#12531;&#12488;&#12434;&#20316;&#25104;&#12289;&#20001;&#12458;&#12540;&#12487;&#12451;&#12456;&#12531;&#12473;&#12391;&#12424;&#12426;&#33391;&#12356;&#25104;&#26524;&#12434;&#19978;&#12370;&#12427;&#12383;&#12417;&#12395;&#12479;&#12540;&#12466;&#12486;&#12451;&#12531;&#12464;&#25126;&#30053;&#12434;&#27927;&#32244;&#12373;&#12379;&#12427;&#12371;&#12392;&#12364;&#12391;&#12365;&#12414;&#12375;&#12383;&#12290; &#12466;&#12540;&#12512;&#20998;&#37326;&#12391;&#12398;&#35914;&#23500;&#12394;&#32076;&#39443;&#12395;&#12424;&#12426;&#12289;&#12461;&#12515;&#12531;&#12506;&#12540;&#12531;&#38283;&#22987;&#21021;&#26376;&#12391;&#39015;&#23458;&#12398;ROAS&#12505;&#12540;&#12473;&#12398;KPI&#12434;&#36948;&#25104;&#12375;&#19988;&#12388;&#19978;&#22238;&#12427;&#12371;&#12392;&#12364;&#12391;&#12365;&#12414;&#12375;&#12383;&#12290;&#12522;&#12456;&#12531;&#12466;&#12540;&#12472;&#65288;&#12450;&#12503;&#12522;&#12398;&#20877;&#12452;&#12531;&#12473;&#12488;&#12540;&#12523;&#12420;&#20877;&#36215;&#21205;&#65289;&#12420;&#12450;&#12503;&#12522;&#20869;&#36092;&#20837;&#12434;&#34892;&#12358;&#21487;&#33021;&#24615;&#12364;&#39640;&#12356;&#12518;&#12540;&#12470;&#12540;&#12395;&#38306;&#12377;&#12427;&#12509;&#12472;&#12486;&#12451;&#12502;&#12394;&#12471;&#12464;&#12490;&#12523;&#12364;&#22679;&#12360;&#12427;&#12395;&#12388;&#12428;&#12289;&#23398;&#32722;&#12364;&#36914;&#12415;&#12289;&#24403;&#31038;&#12398;ML&#25645;&#36617;&#20837;&#26413;&#12450;&#12523;&#12468;&#12522;&#12474;&#12512;&#12399;&#12371;&#12428;&#12425;&#12398;&#12458;&#12540;&#12487;&#12451;&#12456;&#12531;&#12473;&#12475;&#12464;&#12513;&#12531;&#12488;&#12434;&#12424;&#12426;&#27491;&#30906;&#12395;&#12479;&#12540;&#12466;&#12486;&#12451;&#12531;&#12464;&#12391;&#12365;&#12427;&#12424;&#12358;&#12395;&#12394;&#12426;&#12414;&#12375;&#12383;&#12290; &#24403;&#31038;&#12398;&#12503;&#12525;&#12464;&#12521;&#12510;&#12486;&#12451;&#12483;&#12463;ML&#25645;&#36617;DSP&#12399;&#12289;&#12486;&#12451;&#12450;1&#12398;&#12450;&#12489;&#12456;&#12463;&#12473;&#12481;&#12455;&#12531;&#12472;&#12392;&#29420;&#21344;&#30340;&#12395;&#32113;&#21512;&#12373;&#12428;&#12390;&#12362;&#12426;&#12289;&#27598;&#31186;400&#19975;&#20214;&#20197;&#19978;&#12398;&#24195;&#21578;&#12522;&#12463;&#12456;&#12473;&#12488;&#12434;&#20966;&#29702;&#12375;&#12390;&#12356;&#12414;&#12377;&#12290;&#12371;&#12428;&#12395;&#12424;&#12426;&#20837;&#26413;&#12450;&#12523;&#12468;&#12522;&#12474;&#12512;&#12364;&#12461;&#12515;&#12531;&#12506;&#12540;&#12531;&#12434;&#26368;&#36969;&#21270;&#12377;&#12427;&#12383;&#12417;&#12398;&#12487;&#12540;&#12479;&#12434;&#36805;&#36895;&#12395;&#21454;&#38598;&#12375;&#12289;&#22823;&#35215;&#27169;&#12395;&#39640;&#21697;&#36074;&#12394;&#12488;&#12521;&#12501;&#12451;&#12483;&#12463;&#12434;&#25552;&#20379;&#12377;&#12427;&#12371;&#12392;&#12364;&#21487;&#33021;&#12395;&#12394;&#12426;&#12414;&#12377;&#12290; &#12450;&#12503;&#12522;&#20869;&#36092;&#20837;&#24847;&#27442;&#12364;&#26368;&#12418;&#39640;&#12356;&#20027;&#35201;&#12458;&#12540;&#12487;&#12451;&#12456;&#12531;&#12473;&#12475;&#12464;&#12513;&#12531;&#12488;&#12395;&#25126;&#30053;&#30340;&#12395;&#20104;&#31639;&#12434;&#37197;&#20998;&#12377;&#12427;&#12371;&#12392;&#12391;&#12289;&#12461;&#12515;&#12531;&#12506;&#12540;&#12531;&#12398;&#12497;&#12501;&#12457;&#12540;&#12510;&#12531;&#12473;&#12434;&#32153;&#32154;&#30340;&#12395;&#26368;&#36969;&#21270;&#12289;&#25913;&#21892;&#12375;&#32154;&#12369;&#12414;&#12375;&#12383;&#12290; D30 ROAS&#12398;&#30528;&#23455;&#12394;&#25104;&#38263;&#12395;&#21152;&#12360;&#12289;D30&#12518;&#12491;&#12540;&#12463;&#36092;&#20837;&#12467;&#12473;&#12488;&#12398;&#20302;&#19979;&#12362;&#12424;&#12403;&#26377;&#26009;&#12518;&#12540;&#12470;&#12540;1&#20154;&#24403;&#12383;&#12426;&#12398;&#24179;&#22343;&#36092;&#20837;&#22238;&#25968;&#12398;&#22679;&#21152;&#12399;&#12289;&#24403;&#31038;&#12398;&#12475;&#12464;&#12513;&#12531;&#12486;&#12540;&#12471;&#12519;&#12531;&#12392;&#26368;&#36969;&#21270;&#25126;&#30053;&#12398;&#26377;&#21177;&#24615;&#12434;&#35388;&#26126;&#12375;&#12414;&#12375;&#12383;&#12290;&#12371;&#12398;&#25104;&#21151;&#12395;&#12424;&#12426;&#12289;&#25313;&#24373;&#21487;&#33021;&#12394;&#25104;&#26524;&#12434;&#25552;&#20379;&#12391;&#12365;&#12427;&#24403;&#31038;&#12398;&#33021;&#21147;&#12395;&#23550;&#12377;&#12427;&#20449;&#38972;&#12364;&#36805;&#36895;&#12395;&#31689;&#12363;&#12428;&#12289;RisingWings&#12392;&#12398;&#38263;&#26399;&#30340;&#12394;&#21332;&#21147;&#38306;&#20418;&#12364;&#20419;&#36914;&#12373;&#12428;&#12414;&#12375;&#12383;&#12290; &#12461;&#12515;&#12531;&#12506;&#12540;&#12531;&#32080;&#26524; D30 ROAS&#25104;&#38263;&#12488;&#12524;&#12531;&#12489;&nbsp; RisingWings&#12392;&#12398;&#12461;&#12515;&#12531;&#12506;&#12540;&#12531;&#38283;&#22987;&#24403;&#21021;&#12363;&#12425;&#12289;D30 ROAS KPI&#12434;&#36805;&#36895;&#12395;&#36948;&#25104;&#12289;&#19978;&#22238;&#12427;&#12371;&#12392;&#12364;&#12391;&#12365;&#12414;&#12375;&#12383;&#12290;&#23398;&#32722;&#12364;&#36914;&#12416;&#12395;&#12388;&#12428;&#12390;&#12289;&#24403;&#31038;&#12398;&#12503;&#12525;&#12464;&#12521;&#12510;&#12486;&#12451;&#12483;&#12463;&#20837;&#26413;&#12450;&#12523;&#12468;&#12522;&#12474;&#12512;&#12399;&#12289;&#12522;&#12456;&#12531;&#12466;&#12540;&#12472;&#12375;&#12390;&#12450;&#12503;&#12522;&#20869;&#36092;&#20837;&#12434;&#34892;&#12358;&#12518;&#12540;&#12470;&#12540;&#65288;Payers&#12362;&#12424;&#12403;Non-payers&#20001;&#26041;&#12398;&#12475;&#12464;&#12513;&#12531;&#12488;&#65289;&#12392;&#12289;&#12381;&#12358;&#12391;&#12394;&#12356;&#12518;&#12540;&#12470;&#12540;&#12434;&#21306;&#21029;&#12391;&#12365;&#12427;&#12424;&#12358;&#12395;&#12394;&#12426;&#12414;&#12375;&#12383;&#12290; &#12461;&#12515;&#12531;&#12506;&#12540;&#12531;&#12398;&#26368;&#36969;&#21270;&#12434;&#32153;&#32154;&#12375;&#12383;&#32080;&#26524;&#12289;3&#12363;&#26376;&#30446;&#12395;&#12399;KPI&#12434;35&#65285;&#19978;&#22238;&#12427;&#25104;&#26524;&#12434;&#36948;&#25104;&#12375;&#12414;&#12375;&#12383;&#12290; &#12518;&#12491;&#12540;&#12463;&#36092;&#20837;&#12467;&#12473;&#12488;&#12398;&#21066;&#28187;&#12392;&#26377;&#26009;&#12518;&#12540;&#12470;&#12540;1&#20154;&#24403;&#12383;&#12426;&#12398;&#24179;&#22343;&#36092;&#20837;&#22238;&#25968;&#12398;&#22679;&#21152; &#20001;&#12475;&#12464;&#12513;&#12531;&#12488;&#12395;&#12362;&#12356;&#12390;&#12452;&#12531;&#12450;&#12503;&#12522;&#36092;&#20837;&#24847;&#27442;&#12398;&#39640;&#12356;&#12518;&#12540;&#12470;&#12540;&#65288;Payers&#12475;&#12464;&#12513;&#12531;&#12488;&#12398;&#12518;&#12491;&#12540;&#12463;&#20877;&#36092;&#20837;&#12362;&#12424;&#12403;Non-payers&#12475;&#12464;&#12513;&#12531;&#12488;&#12398;&#21021;&#22238;&#36092;&#20837;&#65288;FTD&#65289;&#65289;&#12434;&#29305;&#23450;&#12377;&#12427;&#12392;&#12289;&#12518;&#12491;&#12540;&#12463;&#36092;&#20837;&#12467;&#12473;&#12488;&#12364;&#19979;&#12364;&#12426;&#22987;&#12417;&#12414;&#12375;&#12383;&#12290; ROAS&#12505;&#12540;&#12473;&#12398;KPI&#12395;&#21521;&#12369;&#12383;&#26368;&#36969;&#21270;&#12395;&#12424;&#12426;&#12289;&#24403;&#31038;&#12398;&#12503;&#12525;&#12464;&#12521;&#12510;&#12486;&#12451;&#12483;&#12463;&#20837;&#26413;&#12450;&#12523;&#12468;&#12522;&#12474;&#12512;&#12399;&#25313;&#22823;&#12377;&#12427;&#12487;&#12540;&#12479;&#12475;&#12483;&#12488;&#12434;&#27963;&#29992;&#12375;&#12289;&#35079;&#25968;&#22238;&#36092;&#20837;&#12377;&#12427;&#21487;&#33021;&#24615;&#12364;&#39640;&#12356;&#12518;&#12540;&#12470;&#12540;&#32676;&#12434;&#12479;&#12540;&#12466;&#12486;&#12451;&#12531;&#12464;&#12375;&#12414;&#12375;&#12383;&#12290;&#12381;&#12398;&#32080;&#26524;&#12289;&#26377;&#26009;&#12518;&#12540;&#12470;&#12540;1&#20154;&#24403;&#12383;&#12426;&#12398;&#24179;&#22343;&#36092;&#20837;&#22238;&#25968;&#12364;&#22679;&#21152;&#12375;&#12414;&#12375;&#12383;&#12290; &#20027;&#35201;&#12394;&#12458;&#12540;&#12487;&#12451;&#12456;&#12531;&#12473;&#23652;&#12395;&#21521;&#12369;&#12390;&#12461;&#12515;&#12531;&#12506;&#12540;&#12531;&#12434;&#32153;&#32154;&#30340;&#12395;&#26368;&#36969;&#21270;&#12375;&#12383;&#32080;&#26524;&#12289;3&#12363;&#26376;&#30446;&#12395;&#12399;&#20197;&#19979;&#12398;&#25104;&#26524;&#12434;&#36948;&#25104;&#12375;&#12414;&#12375;&#12383;&#65306; RisingWings&#12395;&#12388;&#12356;&#12390; 2011&#24180;&#12395;&#35373;&#31435;&#12373;&#12428;&#12383;RisingWings&#12399;&#12289;&#12450;&#12463;&#12475;&#12473;&#12375;&#12420;&#12377;&#12367;&#31478;&#20105;&#21147;&#12398;&#12354;&#12427;&#12466;&#12540;&#12512;&#12503;&#12524;&#12452;&#12391;&#30693;&#12425;&#12428;&#12427;&#20027;&#35201;&#12394;&#12514;&#12496;&#12452;&#12523;&#12466;&#12540;&#12512;&#38283;&#30330;&#20250;&#31038;&#12392;&#12375;&#12390;&#12398;&#22320;&#20301;&#12434;&#30906;&#31435;&#12375;&#12414;&#12375;&#12383;&#12290;&#21516;&#12473;&#12479;&#12472;&#12458;&#12399;Golf King&#12289;Castle Craft&#12289;Archery King&#12289;Bowling King&#12392;&#12356;&#12387;&#12383;&#12498;&#12483;&#12488;&#20316;&#12434;&#12522;&#12522;&#12540;&#12473;&#12375;&#12390;&#12362;&#12426;&#12289;&#19990;&#30028;&#20013;&#12391;&#25968;&#20740;&#20154;&#12398;&#12518;&#12540;&#12470;&#12540;&#12434;&#29554;&#24471;&#12289;&#35079;&#25968;&#12398;&#12479;&#12452;&#12488;&#12523;&#12364;&#24120;&#12395;&#19990;&#30028;&#12398;&#12488;&#12483;&#12503;&#12481;&#12515;&#12540;&#12488;&#12395;&#12521;&#12531;&#12463;&#12452;&#12531;&#12375;&#12390;&#12356;&#12414;&#12377;&#12290; Persona.ly&#12395;&#12388;&#12356;&#12390; Persona.ly&#12399;&#12289;&#29420;&#33258;&#12398;&#27231;&#26800;&#23398;&#32722;&#12450;&#12523;&#12468;&#12522;&#12474;&#12512;&#12392;&#24375;&#21147;&#12394;&#12501;&#12449;&#12540;&#12473;&#12488;&#12497;&#12540;&#12486;&#12451;&#12487;&#12540;&#12479;&#31649;&#29702;&#12503;&#12521;&#12483;&#12488;&#12501;&#12457;&#12540;&#12512;&#12434;&#27963;&#29992;&#12375;&#12289;&#12514;&#12496;&#12452;&#12523;&#12518;&#12540;&#12470;&#12540;&#29554;&#24471;&#12362;&#12424;&#12403;&#12522;&#12479;&#12540;&#12466;&#12486;&#12451;&#12531;&#12464;&#12434;&#23554;&#38272;&#12392;&#12377;&#12427;&#12487;&#12540;&#12479;&#39366;&#21205;&#22411;&#12398;&#12503;&#12525;&#12480;&#12463;&#12488;&#20225;&#26989;&#12391;&#12377;&#12290; &#31169;&#12383;&#12385;&#12399;&#12289;King&#12289;Tencent&#12289;Papaya&#12289;NextNinja&#12289;Tilting &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/persona.ly\/blog\/ja\/2025\/09\/golf-king-%e3%81%ab%e3%81%8a%e3%81%84%e3%81%a6-d30-roas-%e3%82%92%e4%b8%8a%e5%9b%9e%e3%82%8a%e3%80%81%e3%83%8f%e3%82%a4%e3%83%90%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%aa%e3%83%bc%e3%83%87%e3%82%a3%e3%82%a8\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Golf King \u306b\u304a\u3044\u3066 D30 ROAS \u3092\u4e0a\u56de\u308a\u3001\u30cf\u30a4\u30d0\u30ea\u30e5\u30fc\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u3057\u305f\u65b9\u6cd5&#8221;<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":3677,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[61],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Golf King \u306b\u304a\u3044\u3066 D30 ROAS \u3092\u4e0a\u56de\u308a\u3001\u30cf\u30a4\u30d0\u30ea\u30e5\u30fc\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u3057\u305f\u65b9\u6cd5 | Persona.ly - The Weekly Retention<\/title>\n<meta name=\"description\" content=\"Download the pdf version of the case study \u79c1\u305f\u3061\u306f\u3001\u7c73\u56fd\u306eAndroid\u5411\u3051\u300cGolf\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.ly\/blog\/ja\/2025\/09\/golf-king-\u306b\u304a\u3044\u3066-d30-roas-\u3092\u4e0a\u56de\u308a\u3001\u30cf\u30a4\u30d0\u30ea\u30e5\u30fc\u30aa\u30fc\u30c7\u30a3\u30a8\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Golf King \u306b\u304a\u3044\u3066 D30 ROAS \u3092\u4e0a\u56de\u308a\u3001\u30cf\u30a4\u30d0\u30ea\u30e5\u30fc\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u3057\u305f\u65b9\u6cd5 | Persona.ly - The Weekly Retention\" \/>\n<meta property=\"og:description\" content=\"Download the pdf version of the case study \u79c1\u305f\u3061\u306f\u3001\u7c73\u56fd\u306eAndroid\u5411\u3051\u300cGolf\" \/>\n<meta property=\"og:url\" content=\"https:\/\/persona.ly\/blog\/ja\/2025\/09\/golf-king-\u306b\u304a\u3044\u3066-d30-roas-\u3092\u4e0a\u56de\u308a\u3001\u30cf\u30a4\u30d0\u30ea\u30e5\u30fc\u30aa\u30fc\u30c7\u30a3\u30a8\/\" \/>\n<meta property=\"og:site_name\" content=\"Persona.ly - The Weekly Retention\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/persona.ly.monetization\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-03T07:35:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/09\/Play-Together-Golf-King-Programmatic-Re-engagement-Case-Study-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"780\" \/>\n\t<meta property=\"og:image:height\" content=\"408\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Galia Lahav\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@persona_ly\" \/>\n<meta name=\"twitter:site\" content=\"@persona_ly\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Galia Lahav\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/persona.ly\/blog\/ja\/2025\/09\/golf-king-%e3%81%ab%e3%81%8a%e3%81%84%e3%81%a6-d30-roas-%e3%82%92%e4%b8%8a%e5%9b%9e%e3%82%8a%e3%80%81%e3%83%8f%e3%82%a4%e3%83%90%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%aa%e3%83%bc%e3%83%87%e3%82%a3%e3%82%a8\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/persona.ly\/blog\/ja\/2025\/09\/golf-king-%e3%81%ab%e3%81%8a%e3%81%84%e3%81%a6-d30-roas-%e3%82%92%e4%b8%8a%e5%9b%9e%e3%82%8a%e3%80%81%e3%83%8f%e3%82%a4%e3%83%90%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%aa%e3%83%bc%e3%83%87%e3%82%a3%e3%82%a8\/\"},\"author\":{\"name\":\"Galia Lahav\",\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/person\/9ac7b51f9456bdfc3c949fce269f64db\"},\"headline\":\"Golf King \u306b\u304a\u3044\u3066 D30 ROAS \u3092\u4e0a\u56de\u308a\u3001\u30cf\u30a4\u30d0\u30ea\u30e5\u30fc\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u3057\u305f\u65b9\u6cd5\",\"datePublished\":\"2025-09-03T07:35:52+00:00\",\"dateModified\":\"2025-09-03T07:35:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/persona.ly\/blog\/ja\/2025\/09\/golf-king-%e3%81%ab%e3%81%8a%e3%81%84%e3%81%a6-d30-roas-%e3%82%92%e4%b8%8a%e5%9b%9e%e3%82%8a%e3%80%81%e3%83%8f%e3%82%a4%e3%83%90%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%aa%e3%83%bc%e3%83%87%e3%82%a3%e3%82%a8\/\"},\"wordCount\":100,\"publisher\":{\"@id\":\"https:\/\/persona.ly\/blog\/#organization\"},\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/persona.ly\/blog\/ja\/2025\/09\/golf-king-%e3%81%ab%e3%81%8a%e3%81%84%e3%81%a6-d30-roas-%e3%82%92%e4%b8%8a%e5%9b%9e%e3%82%8a%e3%80%81%e3%83%8f%e3%82%a4%e3%83%90%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%aa%e3%83%bc%e3%83%87%e3%82%a3%e3%82%a8\/\",\"url\":\"https:\/\/persona.ly\/blog\/ja\/2025\/09\/golf-king-%e3%81%ab%e3%81%8a%e3%81%84%e3%81%a6-d30-roas-%e3%82%92%e4%b8%8a%e5%9b%9e%e3%82%8a%e3%80%81%e3%83%8f%e3%82%a4%e3%83%90%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%aa%e3%83%bc%e3%83%87%e3%82%a3%e3%82%a8\/\",\"name\":\"Golf King \u306b\u304a\u3044\u3066 D30 ROAS \u3092\u4e0a\u56de\u308a\u3001\u30cf\u30a4\u30d0\u30ea\u30e5\u30fc\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u3057\u305f\u65b9\u6cd5 | Persona.ly - The Weekly Retention\",\"isPartOf\":{\"@id\":\"https:\/\/persona.ly\/blog\/#website\"},\"datePublished\":\"2025-09-03T07:35:52+00:00\",\"dateModified\":\"2025-09-03T07:35:52+00:00\",\"description\":\"Download the pdf version of the case study \u79c1\u305f\u3061\u306f\u3001\u7c73\u56fd\u306eAndroid\u5411\u3051\u300cGolf\",\"breadcrumb\":{\"@id\":\"https:\/\/persona.ly\/blog\/ja\/2025\/09\/golf-king-%e3%81%ab%e3%81%8a%e3%81%84%e3%81%a6-d30-roas-%e3%82%92%e4%b8%8a%e5%9b%9e%e3%82%8a%e3%80%81%e3%83%8f%e3%82%a4%e3%83%90%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%aa%e3%83%bc%e3%83%87%e3%82%a3%e3%82%a8\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/persona.ly\/blog\/ja\/2025\/09\/golf-king-%e3%81%ab%e3%81%8a%e3%81%84%e3%81%a6-d30-roas-%e3%82%92%e4%b8%8a%e5%9b%9e%e3%82%8a%e3%80%81%e3%83%8f%e3%82%a4%e3%83%90%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%aa%e3%83%bc%e3%83%87%e3%82%a3%e3%82%a8\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/persona.ly\/blog\/ja\/2025\/09\/golf-king-%e3%81%ab%e3%81%8a%e3%81%84%e3%81%a6-d30-roas-%e3%82%92%e4%b8%8a%e5%9b%9e%e3%82%8a%e3%80%81%e3%83%8f%e3%82%a4%e3%83%90%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%aa%e3%83%bc%e3%83%87%e3%82%a3%e3%82%a8\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/persona.ly\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Golf King \u306b\u304a\u3044\u3066 D30 ROAS \u3092\u4e0a\u56de\u308a\u3001\u30cf\u30a4\u30d0\u30ea\u30e5\u30fc\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u3057\u305f\u65b9\u6cd5\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/persona.ly\/blog\/#website\",\"url\":\"https:\/\/persona.ly\/blog\/\",\"name\":\"Persona.ly - The Weekly Retention\",\"description\":\"Learn from our insights and get up to date on the current trends, industry paradigm shifts and our case studies.\",\"publisher\":{\"@id\":\"https:\/\/persona.ly\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/persona.ly\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/persona.ly\/blog\/#organization\",\"name\":\"Persona.ly - The Weekly Retention\",\"url\":\"https:\/\/persona.ly\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2022\/11\/logo_personaly.svg\",\"contentUrl\":\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2022\/11\/logo_personaly.svg\",\"caption\":\"Persona.ly - The Weekly Retention\"},\"image\":{\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/instagram.com\/Persona.ly\",\"https:\/\/www.linkedin.com\/company\/persona-ly\",\"https:\/\/www.facebook.com\/persona.ly.monetization\",\"https:\/\/twitter.com\/persona_ly\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/person\/9ac7b51f9456bdfc3c949fce269f64db\",\"name\":\"Galia Lahav\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/14e253c83219ad72f1dc17ed6323f292?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/14e253c83219ad72f1dc17ed6323f292?s=96&d=mm&r=g\",\"caption\":\"Galia Lahav\"},\"description\":\"Digital Marketing Manager at Persona.ly. Can talk for hours about comedy series, can't live without her morning coffee, has a superpower of being in three places simultaneously.\",\"url\":\"https:\/\/persona.ly\/blog\/author\/galia\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Golf King \u306b\u304a\u3044\u3066 D30 ROAS \u3092\u4e0a\u56de\u308a\u3001\u30cf\u30a4\u30d0\u30ea\u30e5\u30fc\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u3057\u305f\u65b9\u6cd5 | Persona.ly - The Weekly Retention","description":"Download the pdf version of the case study \u79c1\u305f\u3061\u306f\u3001\u7c73\u56fd\u306eAndroid\u5411\u3051\u300cGolf","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/persona.ly\/blog\/ja\/2025\/09\/golf-king-\u306b\u304a\u3044\u3066-d30-roas-\u3092\u4e0a\u56de\u308a\u3001\u30cf\u30a4\u30d0\u30ea\u30e5\u30fc\u30aa\u30fc\u30c7\u30a3\u30a8\/","og_locale":"en_US","og_type":"article","og_title":"Golf King \u306b\u304a\u3044\u3066 D30 ROAS \u3092\u4e0a\u56de\u308a\u3001\u30cf\u30a4\u30d0\u30ea\u30e5\u30fc\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u3057\u305f\u65b9\u6cd5 | Persona.ly - The Weekly Retention","og_description":"Download the pdf version of the case study \u79c1\u305f\u3061\u306f\u3001\u7c73\u56fd\u306eAndroid\u5411\u3051\u300cGolf","og_url":"https:\/\/persona.ly\/blog\/ja\/2025\/09\/golf-king-\u306b\u304a\u3044\u3066-d30-roas-\u3092\u4e0a\u56de\u308a\u3001\u30cf\u30a4\u30d0\u30ea\u30e5\u30fc\u30aa\u30fc\u30c7\u30a3\u30a8\/","og_site_name":"Persona.ly - The Weekly Retention","article_publisher":"https:\/\/www.facebook.com\/persona.ly.monetization","article_published_time":"2025-09-03T07:35:52+00:00","og_image":[{"width":780,"height":408,"url":"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/09\/Play-Together-Golf-King-Programmatic-Re-engagement-Case-Study-1.png","type":"image\/png"}],"author":"Galia Lahav","twitter_card":"summary_large_image","twitter_creator":"@persona_ly","twitter_site":"@persona_ly","twitter_misc":{"Written by":"Galia Lahav","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/persona.ly\/blog\/ja\/2025\/09\/golf-king-%e3%81%ab%e3%81%8a%e3%81%84%e3%81%a6-d30-roas-%e3%82%92%e4%b8%8a%e5%9b%9e%e3%82%8a%e3%80%81%e3%83%8f%e3%82%a4%e3%83%90%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%aa%e3%83%bc%e3%83%87%e3%82%a3%e3%82%a8\/#article","isPartOf":{"@id":"https:\/\/persona.ly\/blog\/ja\/2025\/09\/golf-king-%e3%81%ab%e3%81%8a%e3%81%84%e3%81%a6-d30-roas-%e3%82%92%e4%b8%8a%e5%9b%9e%e3%82%8a%e3%80%81%e3%83%8f%e3%82%a4%e3%83%90%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%aa%e3%83%bc%e3%83%87%e3%82%a3%e3%82%a8\/"},"author":{"name":"Galia Lahav","@id":"https:\/\/persona.ly\/blog\/#\/schema\/person\/9ac7b51f9456bdfc3c949fce269f64db"},"headline":"Golf King \u306b\u304a\u3044\u3066 D30 ROAS \u3092\u4e0a\u56de\u308a\u3001\u30cf\u30a4\u30d0\u30ea\u30e5\u30fc\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u3057\u305f\u65b9\u6cd5","datePublished":"2025-09-03T07:35:52+00:00","dateModified":"2025-09-03T07:35:52+00:00","mainEntityOfPage":{"@id":"https:\/\/persona.ly\/blog\/ja\/2025\/09\/golf-king-%e3%81%ab%e3%81%8a%e3%81%84%e3%81%a6-d30-roas-%e3%82%92%e4%b8%8a%e5%9b%9e%e3%82%8a%e3%80%81%e3%83%8f%e3%82%a4%e3%83%90%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%aa%e3%83%bc%e3%83%87%e3%82%a3%e3%82%a8\/"},"wordCount":100,"publisher":{"@id":"https:\/\/persona.ly\/blog\/#organization"},"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/persona.ly\/blog\/ja\/2025\/09\/golf-king-%e3%81%ab%e3%81%8a%e3%81%84%e3%81%a6-d30-roas-%e3%82%92%e4%b8%8a%e5%9b%9e%e3%82%8a%e3%80%81%e3%83%8f%e3%82%a4%e3%83%90%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%aa%e3%83%bc%e3%83%87%e3%82%a3%e3%82%a8\/","url":"https:\/\/persona.ly\/blog\/ja\/2025\/09\/golf-king-%e3%81%ab%e3%81%8a%e3%81%84%e3%81%a6-d30-roas-%e3%82%92%e4%b8%8a%e5%9b%9e%e3%82%8a%e3%80%81%e3%83%8f%e3%82%a4%e3%83%90%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%aa%e3%83%bc%e3%83%87%e3%82%a3%e3%82%a8\/","name":"Golf King \u306b\u304a\u3044\u3066 D30 ROAS \u3092\u4e0a\u56de\u308a\u3001\u30cf\u30a4\u30d0\u30ea\u30e5\u30fc\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u3057\u305f\u65b9\u6cd5 | Persona.ly - The Weekly Retention","isPartOf":{"@id":"https:\/\/persona.ly\/blog\/#website"},"datePublished":"2025-09-03T07:35:52+00:00","dateModified":"2025-09-03T07:35:52+00:00","description":"Download the pdf version of the case study \u79c1\u305f\u3061\u306f\u3001\u7c73\u56fd\u306eAndroid\u5411\u3051\u300cGolf","breadcrumb":{"@id":"https:\/\/persona.ly\/blog\/ja\/2025\/09\/golf-king-%e3%81%ab%e3%81%8a%e3%81%84%e3%81%a6-d30-roas-%e3%82%92%e4%b8%8a%e5%9b%9e%e3%82%8a%e3%80%81%e3%83%8f%e3%82%a4%e3%83%90%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%aa%e3%83%bc%e3%83%87%e3%82%a3%e3%82%a8\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/persona.ly\/blog\/ja\/2025\/09\/golf-king-%e3%81%ab%e3%81%8a%e3%81%84%e3%81%a6-d30-roas-%e3%82%92%e4%b8%8a%e5%9b%9e%e3%82%8a%e3%80%81%e3%83%8f%e3%82%a4%e3%83%90%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%aa%e3%83%bc%e3%83%87%e3%82%a3%e3%82%a8\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/persona.ly\/blog\/ja\/2025\/09\/golf-king-%e3%81%ab%e3%81%8a%e3%81%84%e3%81%a6-d30-roas-%e3%82%92%e4%b8%8a%e5%9b%9e%e3%82%8a%e3%80%81%e3%83%8f%e3%82%a4%e3%83%90%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%aa%e3%83%bc%e3%83%87%e3%82%a3%e3%82%a8\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/persona.ly\/blog\/"},{"@type":"ListItem","position":2,"name":"Golf King \u306b\u304a\u3044\u3066 D30 ROAS \u3092\u4e0a\u56de\u308a\u3001\u30cf\u30a4\u30d0\u30ea\u30e5\u30fc\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u3057\u305f\u65b9\u6cd5"}]},{"@type":"WebSite","@id":"https:\/\/persona.ly\/blog\/#website","url":"https:\/\/persona.ly\/blog\/","name":"Persona.ly - The Weekly Retention","description":"Learn from our insights and get up to date on the current trends, industry paradigm shifts and our case studies.","publisher":{"@id":"https:\/\/persona.ly\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/persona.ly\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/persona.ly\/blog\/#organization","name":"Persona.ly - The Weekly Retention","url":"https:\/\/persona.ly\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/persona.ly\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2022\/11\/logo_personaly.svg","contentUrl":"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2022\/11\/logo_personaly.svg","caption":"Persona.ly - The Weekly Retention"},"image":{"@id":"https:\/\/persona.ly\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/instagram.com\/Persona.ly","https:\/\/www.linkedin.com\/company\/persona-ly","https:\/\/www.facebook.com\/persona.ly.monetization","https:\/\/twitter.com\/persona_ly"]},{"@type":"Person","@id":"https:\/\/persona.ly\/blog\/#\/schema\/person\/9ac7b51f9456bdfc3c949fce269f64db","name":"Galia Lahav","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/persona.ly\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/14e253c83219ad72f1dc17ed6323f292?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/14e253c83219ad72f1dc17ed6323f292?s=96&d=mm&r=g","caption":"Galia Lahav"},"description":"Digital Marketing Manager at Persona.ly. Can talk for hours about comedy series, can't live without her morning coffee, has a superpower of being in three places simultaneously.","url":"https:\/\/persona.ly\/blog\/author\/galia\/"}]}},"_links":{"self":[{"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/posts\/3674"}],"collection":[{"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/comments?post=3674"}],"version-history":[{"count":3,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/posts\/3674\/revisions"}],"predecessor-version":[{"id":3680,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/posts\/3674\/revisions\/3680"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/media\/3677"}],"wp:attachment":[{"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/media?parent=3674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/categories?post=3674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/tags?post=3674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}