{"id":3681,"date":"2025-09-03T07:36:53","date_gmt":"2025-09-03T07:36:53","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=3681"},"modified":"2025-09-03T07:36:53","modified_gmt":"2025-09-03T07:36:53","slug":"%e6%88%91%e4%bb%ac%e5%a6%82%e4%bd%95%e5%9c%a8%e3%80%8agolf-king%e3%80%8b%e4%b8%ad%e8%b6%85%e8%b6%8ad30-roas%e5%b9%b6%e9%87%8d%e6%96%b0%e8%a7%a6%e8%be%be%e9%ab%98%e4%bb%b7%e5%80%bc%e7%94%a8%e6%88%b7","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/zh\/2025\/09\/%e6%88%91%e4%bb%ac%e5%a6%82%e4%bd%95%e5%9c%a8%e3%80%8agolf-king%e3%80%8b%e4%b8%ad%e8%b6%85%e8%b6%8ad30-roas%e5%b9%b6%e9%87%8d%e6%96%b0%e8%a7%a6%e8%be%be%e9%ab%98%e4%bb%b7%e5%80%bc%e7%94%a8%e6%88%b7\/","title":{"rendered":"\u6211\u4eec\u5982\u4f55\u5728\u300aGolf King\u300b\u4e2d\u8d85\u8d8aD30 ROAS\u5e76\u91cd\u65b0\u89e6\u8fbe\u9ad8\u4ef7\u503c\u7528\u6237"},"content":{"rendered":"\n

Download the pdf version of the case study<\/a><\/em><\/p>\n\n\n\n

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\"GolfKing-app-icon-re-engagement-case-study\"<\/a><\/figure>\n<\/div>\n\n\n\n
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\u6211\u4eec\u4e0e RisingWings \u5408\u4f5c\uff0c\u5728\u7f8e\u56fd Android \u5e73\u53f0\u4e0a\u91cd\u65b0\u5524\u56de\u5176\u300aGolf King\u300b\u5e94\u7528\u7684\u6d41\u5931\u7528\u6237\u3002RisingWings<\/a><\/strong> \u662f\u4e00\u5bb6\u97e9\u56fd\u9876\u7ea7\u7545\u9500\u6e38\u620f\u5f00\u53d1\u5546\uff0c\u4e13\u6ce8\u4e8e\u591a\u4eba\u6a21\u62df\u6e38\u620f\uff0c\u62e5\u6709\u5168\u7403\u6570\u4ebf\u7528\u6237\u3002\u300aGolf King\u300b\u662f\u4e00\u6b3e\u5b9e\u65f6 1 \u5bf9 1 \u7684\u9ad8\u5c14\u592b\u5bf9\u6218\u6e38\u620f\uff0c\u5177\u6709\u53ef\u81ea\u5b9a\u4e49\u89d2\u8272\u3001\u7403\u6746\u3001\u903c\u771f\u7684\u7403\u573a\u4ee5\u53ca\u6bcf\u5468\u8054\u8d5b\u529f\u80fd\u3002<\/p>\n\n\n\n

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\u7ed3\u679c\u6982\u89c8<\/strong><\/h2>\n\n\n\n
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35%<\/strong><\/p>\n\n\n\n

3\u4e2a\u6708\u5185D30 ROAS\u63d0\u5347<\/p>\n<\/div>\n\n\n\n

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27%<\/strong><\/p>\n\n\n\n

\u5230\u7b2c3\u4e2a\u6708D30\u5355\u6b21\u8d2d\u4e70\u6210\u672c\u4e0b\u964d<\/p>\n<\/div>\n\n\n\n

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16%<\/strong><\/p>\n\n\n\n

\u5230\u7b2c3\u4e2a\u6708\u4ed8\u8d39\u7528\u6237\u4eba\u5747\u8d2d\u4e70\u6b21\u6570\u589e\u957f<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u8425\u9500\u6d3b\u52a8\u76ee\u6807<\/strong><\/h2>\n\n\n\n

\u672c\u6b21\u8425\u9500\u6d3b\u52a8\u7684\u76ee\u6807\u662f\u53ec\u56de\u6d41\u5931\u7528\u6237\uff0c\u4f7f\u5df2\u4ed8\u8d39\u7528\u6237\uff08Payers\uff09\u8fdb\u884c\u65b0\u7684\u5e94\u7528\u5185\u8d2d\u4e70\uff0c\u4f7f\u672a\u4ed8\u8d39\u7528\u6237\uff08Non-payers\uff09\u5b8c\u6210\u9996\u6b21\u5e94\u7528\u5185\u8d2d\u4e70\uff0c\u5e76\u5c06D30 ROAS\u4f5c\u4e3a\u6838\u5fc3KPI<\/p>\n\n\n\n

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\"\"<\/a><\/figure>\n\n\n\n
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\u201cPersona.ly\u4e00\u76f4\u662f\u6211\u4eec\u786e\u4fdd\u8425\u9500\u6d3b\u52a8\u987a\u5229\u8fdb\u884c\u7684\u5353\u8d8a\u5408\u4f5c\u4f19\u4f34\u3002\u56e2\u961f\u503c\u5f97\u4fe1\u8d56\uff0c\u59cb\u7ec8\u5168\u529b\u6295\u5165\u5230\u6211\u4eec\u7684\u76ee\u6807\u4e2d\uff0c\u5e76\u82b1\u65f6\u95f4\u6df1\u5165\u4e86\u89e3\u6211\u4eec\u6e38\u620f\u7684\u9700\u6c42\uff0c\u56f4\u7ed5\u8fd9\u4e9b\u9700\u6c42\u5236\u5b9a\u667a\u80fd\u4e14\u4ee5\u4e1a\u7ee9\u4e3a\u5bfc\u5411\u7684\u7b56\u7565\u3002.<\/p>\n\n\n\n

\u6211\u4eec\u7684\u4e1a\u7ee9\u6301\u7eed\u63d0\u5347\uff0c\u4ed6\u4eec\u65e2\u80fd\u5e94\u5bf9\u6280\u672f\u548c\u9884\u7b97\u65b9\u9762\u7684\u6311\u6218\uff0c\u53c8\u80fd\u59cb\u7ec8\u5c06\u6211\u4eec\u7684\u4f18\u5148\u4e8b\u9879\u653e\u5728\u9996\u4f4d\uff0c\u8fd9\u4f7f\u4ed6\u4eec\u6210\u4e3a\u6211\u4eec\u59cb\u7ec8\u53ef\u4ee5\u4f9d\u8d56\u7684\u5408\u4f5c\u4f19\u4f34\u3002\u6211\u4eec\u671f\u5f85\u7ee7\u7eed\u643a\u624b\u5408\u4f5c\uff0c\u63a2\u7d22\u521b\u9020\u66f4\u5927\u4ef7\u503c\u7684\u65b0\u9014\u5f84\u3002\u201d<\/p>\n\n\n\n

<\/p>\nYee Seul Hwang \u2013 RisingWings \u7528\u6237\u83b7\u53d6\u56e2\u961f\u4e3b\u7ba1<\/strong><\/cite><\/blockquote>\n\n\n\n

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\u7a0b\u5e8f\u5316\u91cd\u65b0\u53c2\u4e0e\u6d41\u7a0b <\/h2>\n\n\n\n

At the beginning of our collaboration, using first-party data received from the client and our proprietary \u5728\u5408\u4f5c\u521d\u671f\uff0c\u6211\u4eec\u5229\u7528\u4ece\u5ba2\u6237\u5904\u83b7\u5f97\u7684\u7b2c\u4e00\u65b9\u6570\u636e\u4ee5\u53ca\u6211\u4eec\u81ea\u4e3b\u7814\u53d1\u7684Live Audiences\u529f\u80fd\uff08\u514d\u8d39\u63d0\u4f9b\u7ed9\u5ba2\u6237\u7684\u53d7\u4f17\u7ec6\u5206\u5f15\u64ce\uff09\uff0c\u521b\u5efa\u4e86\u4e24\u4e2a\u53d7\u4f17\u7ec6\u5206 :
– \u4ed8\u8d39\u7528\u6237<\/strong>\uff1a\u66fe\u8fdb\u884c\u8fc7\u5e94\u7528\u5185\u8d2d\u4e70\u4f46\u5df2\u505c\u6b62\u4f7f\u7528\u8be5\u5e94\u7528\u7684\u7528\u6237
– \u672a\u4ed8\u8d39\u7528\u6237 (NPU)<\/strong>\uff1a\u66fe\u73a9\u8fc7\u300aGolf King\u300b\u4f46\u672a\u8fdb\u884c\u4efb\u4f55\u5e94\u7528\u5185\u8d2d\u4e70\uff0c\u540e\u7eed\u6d41\u5931\u7684\u7528\u6237<\/p>\n\n\n\n

\u83b7\u53d6\u7b2c\u4e00\u65b9\u6570\u636e\u4f7f\u6211\u4eec\u80fd\u591f\u57fa\u4e8e\u7528\u6237\u7684\u8d2d\u4e70\u610f\u56fe\u521b\u5efa\u7ec6\u5206\uff0c\u5e76\u4f18\u5316\u6211\u4eec\u7684\u5b9a\u5411\u7b56\u7565\uff0c\u4ece\u800c\u5728\u8fd9\u4e24\u7c7b\u53d7\u4f17\u4e2d\u53d6\u5f97\u66f4\u597d\u7684\u8868\u73b0\u3002<\/p>\n\n\n\n

\u6211\u4eec\u5728\u6e38\u620f\u9886\u57df\u7684\u4e30\u5bcc\u7ecf\u9a8c\uff0c\u4f7f\u6211\u4eec\u5728\u6d3b\u52a8\u542f\u52a8\u7684\u9996\u6708\u5c31\u8fbe\u6210\u5e76\u8d85\u8d8a\u4e86\u5ba2\u6237\u7684ROAS\u6307\u6807\u3002\u968f\u7740\u6211\u4eec\u4e0d\u65ad\u83b7\u5f97\u54ea\u4e9b\u7528\u6237\u66f4\u6709\u53ef\u80fd\u91cd\u65b0\u53c2\u4e0e\uff08\u91cd\u65b0\u5b89\u88c5\u6216\u91cd\u65b0\u6253\u5f00\u5e94\u7528\uff09\u5e76\u8fdb\u884c\u5e94\u7528\u5185\u8d2d\u4e70\u7684\u79ef\u6781\u4fe1\u53f7\uff0c\u6a21\u578b\u7684\u5b66\u4e60\u9010\u6b65\u6df1\u5165\uff0c\u6211\u4eec\u7684\u673a\u5668\u5b66\u4e60\u9a71\u52a8\u7ade\u4ef7\u7cfb\u7edf\u80fd\u591f\u66f4\u7cbe\u51c6\u5730\u5b9a\u4f4d\u8fd9\u4e9b\u53d7\u4f17\u7ec6\u5206\u3002
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\u6211\u4eec\u7684\u7a0b\u5e8f\u5316\u673a\u5668\u5b66\u4e60\u9a71\u52a8DSP\u4e0e\u9876\u7ea7\u5e7f\u544a\u4ea4\u6613\u5e73\u53f0\u72ec\u5bb6\u96c6\u6210\uff0c\u5168\u7403\u6bcf\u79d2\u5904\u7406\u8d85\u8fc7400\u4e07\u6b21\u5e7f\u544a\u8bf7\u6c42\u3002\u8fd9\u4f7f\u6211\u4eec\u7684\u7ade\u4ef7\u7cfb\u7edf\u80fd\u591f\u5feb\u901f\u6536\u96c6\u6570\u636e\uff0c\u4ee5\u4f18\u5316\u5e7f\u544a\u6d3b\u52a8\u5e76\u5927\u89c4\u6a21\u5e26\u6765\u9ad8\u8d28\u91cf\u6d41\u91cf\u3002<\/p>\n<\/div>\n<\/div>\n\n\n\n

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D30 ROAS\u7684\u7a33\u6b65\u589e\u957f\uff0c\u518d\u52a0\u4e0aD30\u5355\u6b21\u8d2d\u4e70\u6210\u672c\u7684\u4e0b\u964d\u4ee5\u53ca\u4ed8\u8d39\u7528\u6237\u4eba\u5747\u8d2d\u4e70\u6b21\u6570\u7684\u589e\u52a0\uff0c\u8bc1\u660e\u4e86\u6211\u4eec\u7684\u7ec6\u5206\u4e0e\u4f18\u5316\u7b56\u7565\u7684\u6709\u6548\u6027\u3002\u8fd9\u4e00\u6210\u529f\u8fc5\u901f\u5efa\u7acb\u4e86\u5ba2\u6237\u5bf9\u6211\u4eec\u4ea4\u4ed8\u53ef\u6269\u5c55\u6210\u679c\u80fd\u529b\u7684\u4fe1\u4efb\uff0c\u5e76\u4fc3\u6210\u4e86\u4e0eRisingWings\u7684\u957f\u671f\u5408\u4f5c\u3002<\/p>\n\n\n\n

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\u8425\u9500\u6d3b\u52a8\u7ed3\u679c<\/h2>\n\n\n\n

D30 ROAS\u589e\u957f\u8d8b\u52bf <\/h3>\n\n\n\n
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\u5728\u4e0eRisingWings\u5408\u4f5c\u7684\u6d3b\u52a8\u521d\u671f\uff0c\u6211\u4eec\u8fc5\u901f\u8fbe\u6210\u5e76\u8d85\u8d8a\u4e86D30 ROAS KPI\u3002\u968f\u7740\u5b66\u4e60\u7684\u6df1\u5165\uff0c\u6211\u4eec\u7684\u7a0b\u5e8f\u5316\u7ade\u4ef7\u7cfb\u7edf\u80fd\u591f\u533a\u5206\u51fa\u54ea\u4e9b\u7528\u6237\u4f1a\u91cd\u65b0\u53c2\u4e0e\u5e76\u8fdb\u884c\u5e94\u7528\u5185\u8d2d\u4e70\uff08\u5305\u62ec\u4ed8\u8d39\u7528\u6237\u548c\u672a\u4ed8\u8d39\u7528\u6237\uff09\uff0c\u4ee5\u53ca\u54ea\u4e9b\u7528\u6237\u4e0d\u4f1a\u3002<\/p>\n\n\n\n

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\u5355\u6b21\u8d2d\u4e70\u6210\u672c\u4e0b\u964d\u53ca\u4ed8\u8d39\u7528\u6237\u4eba\u5747\u8d2d\u4e70\u6b21\u6570\u589e\u957f<\/h3>\n\n\n\n

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