{"id":3683,"date":"2025-09-03T07:38:34","date_gmt":"2025-09-03T07:38:34","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=3683"},"modified":"2025-09-03T07:38:35","modified_gmt":"2025-09-03T07:38:35","slug":"golf-king%ec%97%90%ec%84%9c-30%ec%9d%bc-roas-%eb%aa%a9%ed%91%9c%eb%a5%bc-%ec%b4%88%ea%b3%bc-%eb%8b%ac%ec%84%b1%ed%95%98%ea%b3%a0-%ed%95%b5%ec%8b%ac-%ec%a7%84%ec%84%b1-%ec%9c%a0%ec%a0%80%eb%a5%bc","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ko\/2025\/09\/golf-king%ec%97%90%ec%84%9c-30%ec%9d%bc-roas-%eb%aa%a9%ed%91%9c%eb%a5%bc-%ec%b4%88%ea%b3%bc-%eb%8b%ac%ec%84%b1%ed%95%98%ea%b3%a0-%ed%95%b5%ec%8b%ac-%ec%a7%84%ec%84%b1-%ec%9c%a0%ec%a0%80%eb%a5%bc\/","title":{"rendered":"Golf King\uc5d0\uc11c 30\uc77c ROAS \ubaa9\ud45c\ub97c \ucd08\uacfc \ub2ec\uc131\ud558\uace0, \ud575\uc2ec \uc9c4\uc131 \uc720\uc800\ub97c \ub2e4\uc2dc \uc720\uc785\uc2dc\ud0a8 \ubc29\ubc95"},"content":{"rendered":"\n<p style=\"font-size:15px\"><em><a href=\"https:\/\/content.cdn.personaly.bid\/case_studies\/GolfKing_KR_Final.pdf\">Download the pdf version of the case study<\/a><\/em><\/p>\n\n\n\n<div class=\"is-layout-flex wp-container-3 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-top\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/08\/GolfKing-app-icon-re-engagement-case-study.webp\"><img decoding=\"async\" loading=\"lazy\" width=\"360\" height=\"344\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/08\/GolfKing-app-icon-re-engagement-case-study.webp\" alt=\"GolfKing-app-icon-re-engagement-case-study\" class=\"wp-image-3642\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:75%\">\n<p>\ub2f9\uc0ac\ub294 \ubbf8\uad6d \uc548\ub4dc\ub85c\uc774\ub4dc \uc2dc\uc7a5\uc5d0\uc11c Golf King \uc571\uc758 \uc774\ud0c8 \uc720\uc800\ub97c \uc7ac\uc720\uc785\uc2dc\ud0a4\uae30 \uc704\ud574 <a href=\"https:\/\/en.risingwings.com\/\">RisingWings<\/a>\uc640 \ud611\ub825\ud588\uc2b5\ub2c8\ub2e4.<br>RisingWings\ub294 \uc804 \uc138\uacc4 \uc218\uc5b5 \uba85\uc758 \uc720\uc800\ub4e4\uc774 \uc990\uae30\ub294 \uba40\ud2f0\ud50c\ub808\uc774\uc5b4 \uc2dc\ubbac\ub808\uc774\uc158 \uac8c\uc784\uc744 \uac1c\ubc1c\ud558\ub294 \ud55c\uad6d\uc758 \uac8c\uc784\uc0ac\uc774\uba70,<br>Golf King\uc740 \ucee4\uc2a4\ud130\ub9c8\uc774\uc9d5 \uac00\ub2a5\ud55c \uce90\ub9ad\ud130\uc640 \ud074\ub7fd, \ucf54\uc2a4, \uc8fc\uac04 \ub9ac\uadf8\ub97c \uac16\ucd98 \uc2e4\uc2dc\uac04 1\ub3001 \uace8\ud504 \ub300\uc804 \uac8c\uc784\uc785\ub2c8\ub2e4.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>\ud55c\ub208\uc5d0 \ubcf4\ub294 \uacb0\uacfc<\/h2>\n\n\n\n<div class=\"is-layout-flex wp-container-7 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\">\n<p class=\"has-text-align-left has-x-large-font-size\"><strong>35%<\/strong><\/p>\n\n\n\n<p>3\uac1c\uc6d4 \ub0b4 D30 ROAS \uc99d\uac00\uc728<\/p>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\">\n<p class=\"has-x-large-font-size\"><strong>27%<\/strong><\/p>\n\n\n\n<p>3\uac1c\uc6d4 \ucc28 D30 \uace0\uc720 \uad6c\ub9e4 \ube44\uc6a9 \uac10\uc18c\uc728<\/p>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\">\n<p class=\"has-x-large-font-size\"><strong>16%<\/strong><\/p>\n\n\n\n<p>3\uac1c\uc6d4 \ucc28 \uc720\ub8cc \uc0ac\uc6a9\uc790\ub2f9 \ud3c9\uade0 \uad6c\ub9e4 \ud69f\uc218 \uc99d\uac00\uc728<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>\ucea0\ud398\uc778 \ubaa9\ud45c<\/h2>\n\n\n\n<p>\ucea0\ud398\uc778\uc758 \ubaa9\ud45c\ub294 \uc774\ud0c8\ud55c \uc0ac\uc6a9\uc790\ub97c \uc571\uc73c\ub85c \ub2e4\uc2dc \uc720\ub3c4\ud558\uc5ec, \uae30\uc874 \uacb0\uc81c\uc790(Payers)\uc5d0\uac8c\ub294 \uc0c8\ub85c\uc6b4 \uc778\uc571 \uacb0\uc81c\ub97c, \ube44\uacb0\uc81c\uc790(Non-payers)\uc5d0\uac8c\ub294 \uccab \uc778\uc571 \uacb0\uc81c\ub97c \ubc1c\uc0dd\uc2dc\ud0a4\ub294 \uac83\uc774\uc5c8\uc73c\uba70, D30 ROAS\ub97c KPI\ub85c \uc124\uc815\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/08\/Mask-group-1-1-1.png\"><img decoding=\"async\" loading=\"lazy\" width=\"164\" height=\"186\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/08\/Mask-group-1-1-1.png\" alt=\"\" class=\"wp-image-3630\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>&#8220;Persona.ly\ub294 \ucea0\ud398\uc778\uc774 \uc6d0\ud65c\ud558\uac8c \uc6b4\uc601\ub418\ub3c4\ub85d \ud574\uc8fc\ub294 \ub180\ub77c\uc6b4 \ud30c\ud2b8\ub108\uc785\ub2c8\ub2e4.<br>\uc774 \ud300\uc740 \uc2e0\ub8b0\ud560 \uc218 \uc788\uc73c\uba70, \uc6b0\ub9ac\uc758 \ubaa9\ud45c \ub2ec\uc131\uc5d0 \uc9c4\uc2ec\uc73c\ub85c \uc804\ub150\ud558\uace0, \uac8c\uc784\uc758 \ub2c8\uc988\ub97c \uae4a\uc774 \uc774\ud574\ud574 \uadf8\uc5d0 \ub9de\ucd98 \uc2a4\ub9c8\ud2b8\ud558\uace0 \uc131\uacfc \uc911\uc2ec\uc758 \uc804\ub7b5\uc744 \uad6c\ucd95\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc6b0\ub9ac\ub294 \uacb0\uacfc\uc5d0\uc11c \uafb8\uc900\ud55c \ud5a5\uc0c1\uc744 \ud655\uc778\ud588\uc73c\uba70, Persona.ly\ub294 \uae30\uc220\uc801 \ubb38\uc81c\uc640 \uc608\uc0b0 \ubb38\uc81c\ub97c \ubaa8\ub450 \ud574\uacb0\ud558\uba74\uc11c \uc6b0\ub9ac\uc758 \uc6b0\uc120\uc21c\uc704\ub97c \ucd5c\uc6b0\uc120\uc73c\ub85c \uace0\ub824\ud574 \uc8fc\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc5ed\ub7c9 \ub355\ubd84\uc5d0 \ud56d\uc0c1 \ubbff\uace0 \uc758\uc9c0\ud560 \uc218 \uc788\ub294 \ud30c\ud2b8\ub108\uac00 \ub418\uc5c8\uace0, \uc55e\uc73c\ub85c\ub3c4 \ud568\uaed8 \ud611\ub825\ud558\uba70 \ub354 \ud070 \uac00\uce58\ub97c \ucc3d\ucd9c\ud560 \uc0c8\ub85c\uc6b4 \ubc29\ubc95\uc744 \ubaa8\uc0c9\ud558\uae38 \uae30\ub300\ud569\ub2c8\ub2e4.\u201d<\/p>\n\n\n\n<p><\/p>\n<cite><strong>\ud669\uc774\uc2ac (Yee Seul Hwang) \u2013 RisingWings UA \ud300 \ub9ac\ub4dc<\/strong><\/cite><\/blockquote>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>\ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ud504\ub85c\uc138\uc2a4<\/h2>\n\n\n\n<p>\ud611\uc5c5 \ucd08\uae30\uc5d0 \ud074\ub77c\uc774\uc5b8\ud2b8\ub85c\ubd80\ud130 \ubc1b\uc740 \ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ub370\uc774\ud130\uc640 \ub2f9\uc0ac\uc758 \ub3c5\uc790\uc801\uc778<strong> Live Audiences<\/strong> \uae30\ub2a5(\ud074\ub77c\uc774\uc5b8\ud2b8\uc5d0\uac8c \ubb34\ub8cc\ub85c \uc81c\uacf5\ub418\ub294 \uc624\ub514\uc5b8\uc2a4 \uc138\ubd84\ud654 \uc5d4\uc9c4)\uc744 \ud65c\uc6a9\ud574 \ub450 \uac1c\uc758 \uc624\ub514\uc5b8\uc2a4 \uc138\uadf8\uba3c\ud2b8\ub97c \uc0dd\uc131\ud588\uc2b5\ub2c8\ub2e4.<br><strong>&#8211; Payers:<\/strong> \uacfc\uac70\uc5d0 \uc778\uc571 \uacb0\uc81c\ub97c \ud588\uc9c0\ub9cc \uc571 \uc0ac\uc6a9\uc744 \uc911\ub2e8\ud55c \uc0ac\uc6a9\uc790<br><strong>&#8211; Non-payers (NPUs): <\/strong>\uacfc\uac70\uc5d0 Golf King\uc744 \ud50c\ub808\uc774\ud588\uc73c\ub098 \uc778\uc571 \uacb0\uc81c\ub97c \ud558\uc9c0 \uc54a\uace0 \uc774\ud6c4 \uc774\ud0c8\ud55c \uc0ac\uc6a9\uc790<\/p>\n\n\n\n<p>\ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ub370\uc774\ud130\uc5d0 \uc811\uadfc\ud568\uc73c\ub85c\uc368 \uc0ac\uc6a9\uc790\ub4e4\uc758 \uad6c\ub9e4 \uc758\ub3c4\uc5d0 \uae30\ubc18\ud55c \uc138\uadf8\uba3c\ud2b8\ub97c \uc0dd\uc131\ud560 \uc218 \uc788\uc5c8\uace0, \uc774\ub97c \ud1b5\ud574 \ub450 \uc624\ub514\uc5b8\uc2a4 \ubaa8\ub450\uc5d0\uc11c \ub354 \ub098\uc740 \uc131\uacfc\ub97c \uc774\ub04c\uc5b4\ub0b4\uae30 \uc704\ud574 \ud0c0\uac9f\ud305 \uc804\ub7b5\uc744 \uc815\uad50\ud654\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uac8c\uc784 \ubd84\uc57c\uc5d0\uc11c\uc758 \ud48d\ubd80\ud55c \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c, \ucea0\ud398\uc778 \uc2dc\uc791 \uccab \ub2ec\uc5d0 \uace0\uac1d\uc758 ROAS \uae30\ubc18 KPI\ub97c \ub2ec\uc131\ud558\uace0 \ucd08\uacfc\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ucea0\ud398\uc778 \uc9c4\ud589 \uc911, \uc5b4\ub5a4 \uc0ac\uc6a9\uc790\uac00 \uc7ac\ucc38\uc5ec(\uc571 \uc7ac\uc124\uce58 \ub610\ub294 \uc7ac\uc624\ud508) \ubc0f \uc778\uc571 \uacb0\uc81c\ub97c \ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc740\uc9c0\uc5d0 \ub300\ud55c \uae0d\uc815\uc801\uc778 \uc2e0\ud638\ub97c \ub354 \ub9ce\uc774 \ud655\ubcf4\ud558\uba74\uc11c \ud559\uc2b5\uc774 \uc9c4\uc804\ub418\uc5c8\uace0, ML \uae30\ubc18 \uc785\ucc30 \uc54c\uace0\ub9ac\uc998\uc774 \ud574\ub2f9 \uc624\ub514\uc5b8\uc2a4 \uc138\uadf8\uba3c\ud2b8\ub97c \ub354\uc6b1 \uc815\ubc00\ud558\uac8c \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<br><\/p>\n\n\n\n<div class=\"is-layout-flex wp-container-10 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/08\/Persona.lys-Dynamic-Audiences-feature-4.webp\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/08\/Persona.lys-Dynamic-Audiences-feature-4.webp\" alt=\"Persona.lys-Dynamic-Audiences-feature\" class=\"wp-image-3633\" width=\"405\" height=\"311\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\">\n<p class=\"has-medium-font-size\">\ub2f9\uc0ac\uc758 \ud504\ub85c\uadf8\ub7a8\ub9e4\ud2f1 ML \uae30\ubc18 DSP\ub294 \ud2f0\uc5b4-1 \uc560\ub4dc \uc775\uc2a4\uccb4\uc778\uc9c0\uc640 \ub3c5\uc810\uc801\uc73c\ub85c \uc5f0\ub3d9\ub418\uc5b4 \uc788\uc73c\uba70, \ucd08\ub2f9 400\ub9cc \uac74 \uc774\uc0c1\uc758 \uad11\uace0 \uc694\uccad\uc744 \ucc98\ub9ac\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc785\ucc30 \uc54c\uace0\ub9ac\uc998\uc774 \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud560 \uc218 \uc788\ub294 \ub370\uc774\ud130\ub97c \uc2e0\uc18d\ud558\uac8c \uc218\uc9d1\ud558\uace0, \ub300\uaddc\ubaa8\ub85c \uace0\ud488\uc9c8 \ud2b8\ub798\ud53d\uc744 \uc720\uc785\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>\uc778\uc571 \uacb0\uc81c \uc758\ub3c4\uac00 \uac00\uc7a5 \ub192\uc740 \ud575\uc2ec \uc624\ub514\uc5b8\uc2a4 \uc138\uadf8\uba3c\ud2b8\uc5d0 \uc804\ub7b5\uc801\uc73c\ub85c \uc608\uc0b0\uc744 \ubc30\ubd84\ud568\uc73c\ub85c\uc368, \ucea0\ud398\uc778\uc758 \uc131\uacfc\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \ucd5c\uc801\ud654\ud558\uace0 \uac1c\uc120\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<br><br>D30 ROAS\uc758 \uafb8\uc900\ud55c \uc131\uc7a5, D30 \uace0\uc720 \uad6c\ub9e4 \ube44\uc6a9 \uac10\uc18c, \uadf8\ub9ac\uace0 \uc720\ub8cc \uc0ac\uc6a9\uc790\ub2f9 \ud3c9\uade0 \uad6c\ub9e4 \ud69f\uc218 \uc99d\uac00\ub294 \ub2f9\uc0ac\uc758 \uc138\ubd84\ud654 \ubc0f \ucd5c\uc801\ud654 \uc804\ub7b5\uc758 \ud6a8\uacfc\ub97c \uc785\uc99d\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc131\uacf5\uc740 \ud655\uc7a5 \uac00\ub2a5\ud55c \uc131\uacfc\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \uc6b0\ub9ac\uc758 \uc5ed\ub7c9\uc5d0 \ub300\ud55c \uc2e0\ub8b0\ub97c \ube60\ub974\uac8c \uad6c\ucd95\ud588\uc73c\uba70, RisingWings\uc640\uc758 \uc9c0\uc18d\uc801\uc778 \ud611\uc5c5\uc73c\ub85c \uc774\uc5b4\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>\ucea0\ud398\uc778 \uacb0\uacfc<\/h2>\n\n\n\n<h3>D30 ROAS \uc131\uc7a5 \ucd94\uc774&nbsp;<\/h3>\n\n\n\n<div class=\"is-layout-flex wp-container-13 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:50%\">\n<p>RisingWings\uc640\uc758 \ucea0\ud398\uc778 \ucd08\uae30\ubd80\ud130 \ube60\ub974\uac8c D30 ROAS KPI\ub97c \ub2ec\uc131\ud558\uace0 \ucd08\uacfc\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ud559\uc2b5\uc774 \uc9c4\ud589\ub428\uc5d0 \ub530\ub77c, \ub2f9\uc0ac\uc758 \ud504\ub85c\uadf8\ub7a8\ub9e4\ud2f1 \uc785\ucc30 \uc54c\uace0\ub9ac\uc998\uc740 \uc7ac\ucc38\uc5ec \ubc0f \uc778\uc571 \uacb0\uc81c\ub97c \ud560 \uc0ac\uc6a9\uc790(Payers \ubc0f Non-payers \uc138\uadf8\uba3c\ud2b8 \ubaa8\ub450)\uc640 \uadf8\ub807\uc9c0 \uc54a\uc740 \uc0ac\uc6a9\uc790\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uad6c\ubd84\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ucea0\ud398\uc778 \ucd5c\uc801\ud654\ub97c \uc9c0\uc18d\ud55c \uacb0\uacfc, 3\uac1c\uc6d4 \ucc28\uc5d0\ub294 KPI \ub300\ube44 35% \ub192\uc740 \uc131\uacfc\ub97c \ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-top\" style=\"flex-basis:50%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/08\/ROAS-D30-Uplift-2.webp\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/08\/ROAS-D30-Uplift-2.webp\" alt=\"\" class=\"wp-image-3637\" width=\"348\" height=\"368\"\/><\/a><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<h3>\uace0\uc720 \uad6c\ub9e4 \ube44\uc6a9 \uac10\uc18c \ubc0f \uc720\ub8cc \uc0ac\uc6a9\uc790\ub2f9 \ud3c9\uade0 \uad6c\ub9e4 \ud69f\uc218 \uc99d\uac00<\/h3>\n\n\n\n<p>\ub450 \uc138\uadf8\uba3c\ud2b8\uc5d0\uc11c \uc778\uc571 \uacb0\uc81c \uc758\ub3c4\uac00 \ub192\uc740 \uc0ac\uc6a9\uc790\ub97c \uc2dd\ubcc4\ud558\uc790(\uacb0\uc81c\uc790 \uc138\uadf8\uba3c\ud2b8\uc758 \uace0\uc720 \uc7ac\uad6c\ub9e4 \ubc0f \ube44\uacb0\uc81c\uc790 \uc138\uadf8\uba3c\ud2b8\uc758 \uccab \uacb0\uc81c(FTD), \uace0\uc720 \uad6c\ub9e4 \ube44\uc6a9\uc774 \uac10\uc18c\ud558\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4.<br>ROAS \uae30\ubc18 KPI\uc5d0 \ub9de\ucdb0 \ucd5c\uc801\ud654\ud568\uc73c\ub85c\uc368, \ub2f9\uc0ac\uc758 \ud504\ub85c\uadf8\ub7a8\ub9e4\ud2f1 \uc785\ucc30 \uc54c\uace0\ub9ac\uc998\uc740 \uc99d\uac00\ud558\ub294 \ub370\uc774\ud130\uc14b\uc744 \ud65c\uc6a9\ud574 \ub2e4\ud68c \uad6c\ub9e4 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc0ac\uc6a9\uc790 \uadf8\ub8f9\uc744 \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\uc5c8\uace0, \uadf8 \uacb0\uacfc \uc720\ub8cc \uc0ac\uc6a9\uc790\ub2f9 \ud3c9\uade0 \uad6c\ub9e4 \ud69f\uc218\uac00 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div class=\"is-layout-flex wp-container-16 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:60%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/08\/D30-Unique-Purchase-Cost-and-Average-Number-of-Purchases-per-Paying-User.webp\"><img decoding=\"async\" loading=\"lazy\" width=\"786\" height=\"696\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/08\/D30-Unique-Purchase-Cost-and-Average-Number-of-Purchases-per-Paying-User.webp\" alt=\"\" class=\"wp-image-3664\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\">\n<p>\uac00\uc7a5 \ud575\uc2ec\uc801\uc778 \uc624\ub514\uc5b8\uc2a4 \uadf8\ub8f9\uc744 \ub300\uc0c1\uc73c\ub85c \ucea0\ud398\uc778\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ucd5c\uc801\ud654\ud55c \uacb0\uacfc, 3\uac1c\uc6d4 \ucc28\uc5d0 \ub2e4\uc74c\uacfc \uac19\uc740 \uc131\uacfc\ub97c \ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4: <\/p>\n\n\n\n<ul>\n<li>\uc720\ub8cc \uc0ac\uc6a9\uc790\ub2f9 \ud3c9\uade0 \uad6c\ub9e4 \ud69f\uc218 16% \uc99d\uac00<\/li>\n\n\n\n<li>\uace0\uc720 \uad6c\ub9e4 \ube44\uc6a9(\uc7ac\uad6c\ub9e4 \ubc0f \uccab \uacb0\uc81c \ud3ec\ud568) 27% \uac10\uc18c<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>RisingWings \uc18c\uac1c<\/h2>\n\n\n\n<p>2011\ub144\uc5d0 \uc124\ub9bd\ub41c RisingWings\ub294 \uc811\uadfc\uc131\uacfc \uacbd\uc7c1\uc131\uc744 \uac16\ucd98 \uac8c\uc784\ud50c\ub808\uc774\ub85c \uc798 \uc54c\ub824\uc9c4 \uc120\ub3c4\uc801\uc778 \ubaa8\ubc14\uc77c \uac8c\uc784 \uac1c\ubc1c\uc0ac\ub85c \uc790\ub9ac\ub9e4\uae40\ud588\uc2b5\ub2c8\ub2e4.<br>Golf King, Castle Craft, Archery King, Bowling King\uacfc \uac19\uc740 \ud788\ud2b8\uc791\uc744 \uafb8\uc900\ud788 \ucd9c\uc2dc\ud588\uc73c\uba70, \uc804 \uc138\uacc4 \uc801\uc73c\ub85c \uc218\uc5b5 \uba85\uc758 \uc720\uc800\ub97c \ud655\ubcf4\ud558\uc600\uc73c\uba70 \uc5ec\ub7ec \ud0c0\uc774\ud2c0\uc774 \uae00\ub85c\ubc8c \ucc28\ud2b8 \uc0c1\uc704\uad8c\uc5d0 \uacc4\uc18d\ud574\uc11c \ub7ad\ud06c\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2024\/09\/Rachel-SEO-Business-Development-Director-Korea-at-Persona.ly-1.webp\"><img decoding=\"async\" loading=\"lazy\" width=\"145\" height=\"296\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2024\/09\/Rachel-SEO-Business-Development-Director-Korea-at-Persona.ly-1.webp\" alt=\"Rachel SEO - Business Development Director, Korea at Persona.ly (1)\" class=\"wp-image-3467\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u201c\uc6b0\ub9ac\ub294 RisingWings\uc640 \uac19\uc740 \ud601\uc2e0\uc801\uc778 \ud55c\uad6d \uac8c\uc784 \uc120\ub3c4 \uae30\uc5c5\uacfc \ud611\ub825\ud558\uac8c \ub418\uc5b4 \ub9e4\uc6b0 \uae30\uc069\ub2c8\ub2e4. \ub2f9\uc0ac\uc758 \uc548\ub4dc\ub85c\uc774\ub4dc \ubc0f iOS \ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \uc194\ub8e8\uc158\uc744 \ud1b5\ud574 LTV\ub97c \ud5a5\uc0c1\uc2dc\ucf1c \uadf8\ub4e4\uc758 \ubaa9\ud45c\ub97c \ub6f0\uc5b4\ub118\uc744 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. RisingWings\uc640\uc758 \ud611\uc5c5\uc740 \uc9c4\uc815\ud55c \uc990\uac70\uc6c0\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \ub370\uc774\ud130 \uae30\ubc18 \uc804\ub7b5\uacfc \uba38\uc2e0\ub7ec\ub2dd \uae30\ubc18 \ud0c0\uac9f\ud305\uc744 \uc801\uadf9 \uc218\uc6a9\ud558\uba70, \uc0c1\ud638 \uc131\uacf5\uc744 \uc774\ub044\ub294 \uadc0\uc911\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uafb8\uc900\ud788 \uacf5\uc720\ud574\uc8fc\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u201d<\/p>\n<cite><strong><a href=\"https:\/\/www.linkedin.com\/in\/rachel-seo-199a74127\/\">Rachel SEO<\/a> &#8211;<\/strong> Persona.ly \ucf54\ub9ac\uc544 \uc0ac\uc5c5\uac1c\ubc1c \uc774\uc0ac<\/cite><\/blockquote>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>Persona.ly \uc18c\uac1c<\/h2>\n\n\n\n<p>Persona.ly\ub294 \ub3c5\uc790\uc801\uc778 \uba38\uc2e0\ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uacfc \uac15\ub825\ud55c \ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ub370\uc774\ud130 \uad00\ub9ac \ud50c\ub7ab\ud3fc\uc744 \uae30\ubc18\uc73c\ub85c, \ubaa8\ubc14\uc77c \uc720\uc800 \ud655\ubcf4 \ubc0f \ub9ac\ud0c0\uac8c\ud305\uc744 \uc804\ubb38\uc73c\ub85c \ud558\ub294 \ub370\uc774\ud130 \uc911\uc2ec\uc758 \uc81c\ud488 \ud68c\uc0ac\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc6b0\ub9ac\ub294 King, Tencent, Papaya, NextNinja, Tilting Point, Nexon \ub4f1 \uc8fc\uc694 \ubaa8\ubc14\uc77c \uae30\uc5c5\ub4e4\uc774 \ucc38\uc5ec \ubc0f \uc804\ud658 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uc0ac\uc6a9\uc790\ub97c \uc815\ud655\ud788 \uc608\uce21\ud558\uc5ec \uc131\uc7a5 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uace0 \ucd08\uacfc \ub2ec\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \ub2f9\uc0ac\uc758 \uba38\uc2e0\ub7ec\ub2dd \ubaa8\ub378\uc740 \uc608\uce21\ub41c LTV\ub97c \uae30\ubc18\uc73c\ub85c \uace0\uac00\uce58 \uc0ac\uc6a9\uc790\ub97c \ud0c0\uac9f\ud305\ud558\ub3c4\ub85d \ucd5c\uc801\ud654\ub418\uc5b4 \uc788\uc5b4, \uac15\ub825\ud55c ROAS\uc640 \uc7a5\uae30\uc801\uc778 \uc0ac\uc6a9\uc790 \ud488\uc9c8\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<br><br>\ub2f9\uc0ac\uc758 \uc778\ud558\uc6b0\uc2a4 \ud504\ub85c\uadf8\ub7a8\ub9e4\ud2f1 DSP\ub294 \uae00\ub85c\ubc8c \ucd5c\uc0c1\uc704 \uc560\ub4dc \uc775\uc2a4\uccb4\uc778\uc9c0 \ubc0f OEM\uacfc \uc9c1\uc811 \uc5f0\ub3d9\ub418\uc5b4 \uc788\uc73c\uba70, \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ucd08\ub2f9 400\ub9cc \uac74 \uc774\uc0c1\uc758 \uad11\uace0 \uc694\uccad\uc744 \ucc98\ub9ac\ud569\ub2c8\ub2e4.<br><br>\uc2e4\uc2dc\uac04 \uc608\uce21 \ubd84\uc11d\uacfc \ud504\ub85c\uadf8\ub7a8\ub9e4\ud2f1\uc758 \ub300\uaddc\ubaa8 \ud655\uc7a5\uc131\uc744 \uacb0\ud569\ud558\uc5ec, \ud30c\ud2b8\ub108\ub4e4\uc774 \ub354 \uc2a4\ub9c8\ud2b8\ud55c \uc131\uc7a5, \ub354 \ub192\uc740 LTV, \uadf8\ub9ac\uace0 \uce21\uc815 \uac00\ub2a5\ud55c \uc810\uc9c4\uc801 \uc131\uacfc\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Download the pdf version of the case study &#45817;&#49324;&#45716; &#48120;&#44397; &#50504;&#46300;&#47196;&#51060;&#46300; &#49884;&#51109;&#50640;&#49436; Golf King &#50545;&#51032; &#51060;&#53448; &#50976;&#51200;&#47484; &#51116;&#50976;&#51077;&#49884;&#53412;&#44592; &#50948;&#54644; RisingWings&#50752; &#54801;&#47141;&#54664;&#49845;&#45768;&#45796;.RisingWings&#45716; &#51204; &#49464;&#44228; &#49688;&#50613; &#47749;&#51032; &#50976;&#51200;&#46308;&#51060; &#51600;&#44592;&#45716; &#47680;&#54000;&#54540;&#47112;&#51060;&#50612; &#49884;&#48044;&#47112;&#51060;&#49496; &#44172;&#51076;&#51012; &#44060;&#48156;&#54616;&#45716; &#54620;&#44397;&#51032; &#44172;&#51076;&#49324;&#51060;&#47728;,Golf King&#51008; &#52964;&#49828;&#53552;&#47560;&#51060;&#51669; &#44032;&#45733;&#54620; &#52880;&#47533;&#53552;&#50752; &#53364;&#47101;, &#53076;&#49828;, &#51452;&#44036; &#47532;&#44536;&#47484; &#44054;&#52632; &#49892;&#49884;&#44036; 1&#45824;1 &#44264;&#54532; &#45824;&#51204; &#44172;&#51076;&#51077;&#45768;&#45796;. &#54620;&#45576;&#50640; &#48372;&#45716; &#44208;&#44284; 35% 3&#44060;&#50900; &#45236; D30 ROAS &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/persona.ly\/blog\/ko\/2025\/09\/golf-king%ec%97%90%ec%84%9c-30%ec%9d%bc-roas-%eb%aa%a9%ed%91%9c%eb%a5%bc-%ec%b4%88%ea%b3%bc-%eb%8b%ac%ec%84%b1%ed%95%98%ea%b3%a0-%ed%95%b5%ec%8b%ac-%ec%a7%84%ec%84%b1-%ec%9c%a0%ec%a0%80%eb%a5%bc\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Golf King\uc5d0\uc11c 30\uc77c ROAS \ubaa9\ud45c\ub97c \ucd08\uacfc \ub2ec\uc131\ud558\uace0, \ud575\uc2ec \uc9c4\uc131 \uc720\uc800\ub97c \ub2e4\uc2dc \uc720\uc785\uc2dc\ud0a8 \ubc29\ubc95&#8221;<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":3677,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - 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