{"id":3819,"date":"2025-10-08T10:50:53","date_gmt":"2025-10-08T10:50:53","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=3819"},"modified":"2025-10-08T16:44:54","modified_gmt":"2025-10-08T16:44:54","slug":"really-%e5%a5%96%e5%8a%b1%e5%9e%8b-ua-%e5%b9%b3%e5%8f%b0%e5%a6%82%e4%bd%95%e5%8a%a9%e5%8a%9b-spark-games-%e7%9a%84%e3%80%8acandy-match-dream-factory%e3%80%8b%e5%ae%9e%e7%8e%b0-d7-%e5%9b%9e","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/zh\/2025\/10\/really-%e5%a5%96%e5%8a%b1%e5%9e%8b-ua-%e5%b9%b3%e5%8f%b0%e5%a6%82%e4%bd%95%e5%8a%a9%e5%8a%9b-spark-games-%e7%9a%84%e3%80%8acandy-match-dream-factory%e3%80%8b%e5%ae%9e%e7%8e%b0-d7-%e5%9b%9e\/","title":{"rendered":"Really \u5956\u52b1\u578b UA \u5e73\u53f0\u5982\u4f55\u52a9\u529b Spark Games \u7684\u300aCandy Match \u2013 Dream Factory\u300b\u5b9e\u73b0 D7 \u56de\u672c"},"content":{"rendered":"\n<p><em><a href=\"https:\/\/content.cdn.personaly.bid\/case_studies\/SparkGames_x_Persona.ly_ZH.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download the PDF version of the case study<\/a><\/em><\/p>\n\n\n\n<div class=\"is-layout-flex wp-container-3 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-top\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/09\/Maplestory-m-logo-14.webp\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/09\/Maplestory-m-logo-14.webp\" alt=\"\" class=\"wp-image-3743\" width=\"164\" height=\"164\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:75%\">\n<p>\u6211\u4eec\u4e0e <a href=\"https:\/\/www.sparkgamestudio.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Spark Games<\/a> \u5408\u4f5c\uff0c\u5229\u7528\u81ea\u6709\u7684 Really Play-to-Earn \u5956\u52b1\u578b\u5e73\u53f0\uff0c\u4e3a\u5176\u4e09\u6d88\u6e38\u620f\u300aCandy Match \u2013 Dream Factory\u300b\u83b7\u53d6\u7f8e\u56fd\u7528\u6237\u3002<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"is-layout-flex wp-container-6 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:60%\">\n<h2>\u8425\u9500\u6d3b\u52a8\u76ee\u6807<\/h2>\n\n\n\n<p>\u672c\u6b21\u6d3b\u52a8\u7684\u76ee\u6807\u662f\u83b7\u53d6\u5728\u300aCandy Match\u300b\u4e2d\u80fd\u591f\u6301\u7eed\u63a8\u8fdb\u5173\u5361\u3001\u89c2\u770b\u5e7f\u544a\u5e76\u8fdb\u884c\u5e94\u7528\u5185\u8d2d\u4e70\u7684 \u9ad8\u53c2\u4e0e\u5ea6\u7528\u6237\uff0c\u5e76\u5c06 D7 \u6d3b\u52a8\u56de\u672c\u7387 \u4f5c\u4e3a\u6838\u5fc3 KPI\u3002<\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:40%\">\n<h2>\u6210\u679c<\/h2>\n\n\n\n<h2>&gt;100%<strong> &#8211; <\/strong>\u4ece\u7b2c1\u5468\u5f00\u59cb\u5b9e\u73b0 D7 \u5e7f\u544a\u6295\u5165\u56de\u6536<\/h2>\n<\/div>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/09\/Yuval-Levy-Spark-Games-2.webp\"><img decoding=\"async\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/09\/Yuval-Levy-Spark-Games-2.webp\" alt=\"Yuval-Levy-Spark-Games\" class=\"wp-image-3764\" width=\"150\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u201c\u6211\u4eec\u6d4b\u8bd5\u4e86\u591a\u79cd\u5956\u52b1\u578b\u89e3\u51b3\u65b9\u6848\uff0c\u800c Really \u8131\u9896\u800c\u51fa\uff0c\u6210\u4e3a\u4e3b\u8981\u7684\u6210\u529f\u63a8\u52a8\u529b\u3002<br>\u4ed6\u4eec\u4ece\u7b2c\u4e00\u5468\u8d77\u5c31\u8f7b\u677e\u8fbe\u6210\u4e86\u6211\u4eec\u7684 KPI\uff0c\u4e14\u6d41\u91cf\u8d28\u91cf\u8fdc\u8d85\u9884\u671f\u3002\u201d<\/p>\n<cite><strong>Yuval Levy, Spark Games \u7528\u6237\u83b7\u53d6\u7ecf\u7406<\/strong><\/cite><\/blockquote>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>\u5173\u4e8e Really Play-to-Earn<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"is-layout-flex wp-container-9 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-top\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/09\/Maplestory-m-logo-15.webp\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/09\/Maplestory-m-logo-15.webp\" alt=\"Really Play to Earn logo\" class=\"wp-image-3745\" width=\"164\" height=\"164\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:75%\">\n<p>Really \u662f Persona.ly \u81ea\u4e3b\u7814\u53d1\u7684\u5e94\u7528\u53d1\u73b0\u4e0e\u7528\u6237\u5fe0\u8bda\u5ea6\u5e73\u53f0\uff0c\u4e3a\u7528\u6237\u63d0\u4f9b\u5168\u9762\u6e38\u620f\u5316\u7684\u4f53\u9a8c\uff0c\u540c\u65f6\u63a8\u8350\u4ed6\u4eec\u6bcf\u5929\u90fd\u4f1a\u79ef\u6781\u4f7f\u7528\u7684\u5e94\u7528\u3002<br>\u901a\u8fc7\u5c06 Persona.ly \u57fa\u4e8e\u673a\u5668\u5b66\u4e60\uff08ML\uff09\u7684\u7a0b\u5e8f\u5316 DSP \u6240\u83b7\u5f97\u7684\u6d1e\u5bdf\u4e0e\u6211\u4eec\u7684\u81ea\u6709\u7528\u6237\u7fa4\u76f8\u7ed3\u5408\uff0c\u6211\u4eec\u4e3a\u5408\u4f5c\u4f19\u4f34\u5e26\u6765\u4e86\u66f4\u9ad8\u7684 ROAS \u548c\u66f4\u5f3a\u7684 LTV\u3002<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>\u57fa\u4e8e Really Play-to-Earn \u5e94\u7528\u7684\u5956\u52b1\u578b UA \u6d41\u7a0b<\/h2>\n\n\n\n<div class=\"is-layout-flex wp-container-12 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:66%\">\n<p>\u5728\u4e0e Spark Games \u5408\u4f5c\u671f\u95f4\uff0c\u6211\u4eec\u5206\u6790\u4e86\u300aCandy Match\u300b\u7684\u5173\u952e\u6e38\u620f\u5185\u4e8b\u4ef6\uff0c\u5e76\u5c06\u8fd9\u4e9b\u4e8b\u4ef6\u6218\u7565\u6027\u5730\u6620\u5c04\u5230\u4efb\u52a1\u56fe\u4e0a\uff0c\u4ee5\u4f18\u5316\u7528\u6237\u53c2\u4e0e\u5ea6\u548c\u7559\u5b58\u7387\u3002<\/p>\n\n\n\n<p>\u7531\u4e8e \u300aCandy Match\u300b \u7684\u4e3b\u8981\u53d8\u73b0\u65b9\u5f0f\u662f \u5e94\u7528\u5185\u5e7f\u544a\uff08IAA\uff09\uff0c\u6211\u4eec\u5bf9\u5728\u5e7f\u544a\u5c55\u793a\u548c\u4e92\u52a8\u4e2d ARPU \u8f83\u9ad8\u7684\u9ad8 LTV Really \u7528\u6237 \u8fdb\u884c\u4e86\u7ec6\u5206\uff0c\u4ee5\u6700\u5927\u5316 IAA \u6536\u5165\u3002<br>\u6b64\u5916\uff0c\u6211\u4eec\u8fd8\u4e3a\u66f4\u503e\u5411\u4e8e \u5e94\u7528\u5185\u8d2d\u4e70\uff08IAP\uff09 \u800c\u975e\u5e7f\u544a\u4e92\u52a8\u7684\u7528\u6237\u63a8\u51fa\u4e86 \u73b0\u91d1\u8fd4\u8fd8\u6fc0\u52b1\u63aa\u65bd\uff0c\u4ee5\u63d0\u5347 IAP \u6536\u5165\u3002<\/p>\n\n\n\n<p>\u901a\u8fc7\u5229\u7528\u4e0e DMP \u96c6\u6210\u5e76\u7531 \u673a\u5668\u5b66\u4e60\uff08ML\uff09\u7b97\u6cd5 \u589e\u5f3a\u7684 \u975e\u5f52\u56e0\u4e00\u65b9\u6570\u636e\uff0c\u6211\u4eec\u7cbe\u51c6\u5b9a\u4f4d\u4e86\u90a3\u4e9b\u66f4\u53ef\u80fd\u6bcf\u5929\u6d3b\u8dc3\u53c2\u4e0e\u7684 Really \u7528\u6237\uff0c<br>\u5e76\u5f15\u5bfc\u4ed6\u4eec\u8981\u4e48\u4ea7\u751f\u5927\u91cf\u5e7f\u544a\u5c55\u793a\u4ee5\u6700\u5927\u5316 IAA \u6536\u5165\uff0c\u8981\u4e48\u5b8c\u6210 IAP \u4ea4\u6613\uff0c\u4ece\u800c\u4f18\u5316\u6574\u4f53\u6536\u5165\u3002<\/p>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:33%\"><div class=\"wp-block-image\">\n<figure class=\"alignleft size-full\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/09\/New-Maps-header-2.webp\"><img decoding=\"async\" loading=\"lazy\" width=\"368\" height=\"736\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/09\/New-Maps-header-2.webp\" alt=\"The Really task map\" class=\"wp-image-3768\"\/><\/a><\/figure><\/div>\n\n\n<style>\n        em {\n            font-family: Arial, sans-serif;\n            font-size: 13px;\n            line-height: 5px;\n        }\n    <\/style>\n<\/head>\n<body>\n    <em>A screenshot of the task map for Candy Match on the Really app<\/em>\n<\/body>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>\u300aCandy Match\u300b\u6d3b\u52a8\u7684\u5173\u952e\u6210\u529f\u8981\u7d20<\/h2>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"is-layout-flex wp-container-16 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\">\n<h3>1. \u5b9a\u5236\u5316\u6295\u653e<\/h3>\n\n\n\n<p>\u8d85\u8d8a\u5e74\u9f84\u548c\u6027\u522b\u7ef4\u5ea6\uff0c\u5229\u7528 \u673a\u5668\u5b66\u4e60\uff08ML\uff09\u9a71\u52a8\u7684\u6295\u653e \u6765\u9884\u6d4b\u9ad8\u53c2\u4e0e\u5ea6\u7528\u6237\uff0c\u5e76\u63d0\u5347 ROAS\u3002<\/p>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\">\n<h3>2. \u5e7f\u544a\u680f\u529f\u80fd<\/h3>\n\n\n\n<p>\u901a\u8fc7\u6218\u7565\u6027\u5730\u653e\u7f6e \u5e7f\u544a\u680f\uff0c\u7a81\u51fa\u89c2\u770b\u5e7f\u544a\u7684\u4ef7\u503c\u3002<\/p>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\">\n<h3>3. \u73b0\u91d1\u8fd4\u8fd8<\/h3>\n\n\n\n<p>\u901a\u8fc7\u5411\u7528\u6237\u63d0\u4f9b \u73b0\u91d1\u8fd4\u8fd8\u6fc0\u52b1\uff0c\u63d0\u5347\u5e94\u7528\u5185\u8d2d\u4e70\uff08IAP\uff09\u3002<\/p>\n<\/div>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/09\/Group-2609284.webp\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/09\/Group-2609284.webp\" alt=\"\" class=\"wp-image-3747\" width=\"140\" height=\"155\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u201c\u6211\u4eec\u5f88\u9ad8\u5174\u51ed\u501f Play-to-Earn \u89e3\u51b3\u65b9\u6848 \u8fdb\u5165 \u5956\u52b1\u578b UA \u5e02\u573a\u3002<br>Spark Games \u6d3b\u52a8\u7684\u6210\u529f \u5c55\u793a\u4e86 \u673a\u5668\u5b66\u4e60\uff08ML\uff09\u9a71\u52a8\u7684\u65b9\u6cd5 \u5bf9\u5956\u52b1\u578b UA \u6e20\u9053\u6240\u4ea7\u751f\u7684\u663e\u8457\u5f71\u54cd\u3002\u201d<\/p>\n<cite><strong>Dana Purinson,<\/strong> <strong>Persona.ly EMEA \u5546\u52a1\u62d3\u5c55\u56e2\u961f\u4e3b\u7ba1<\/strong><\/cite><\/blockquote>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>\u5173\u4e8ePersona.ly<\/h2>\n\n\n\n<p>Persona.ly \u662f\u4e00\u5bb6\u4ee5\u6570\u636e\u9a71\u52a8\u7684\u4ea7\u54c1\u578b\u516c\u53f8\uff0c\u4e13\u6ce8\u4e8e\u79fb\u52a8\u7528\u6237\u83b7\u53d6\uff08UA\uff09\u548c\u518d\u8425\u9500\uff08Retargeting\uff09\uff0c\u7531\u81ea\u4e3b\u7814\u53d1\u7684 \u673a\u5668\u5b66\u4e60\uff08ML\uff09\u7b97\u6cd5 \u548c\u5f3a\u5927\u7684 \u7b2c\u4e00\u65b9 DMP \u63d0\u4f9b\u652f\u6301\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u7684\u81ea\u7814 \u7a0b\u5e8f\u5316 DSP \u76f4\u63a5\u96c6\u6210\u5230\u5168\u7403\u9876\u7ea7\u5e7f\u544a\u4ea4\u6613\u5e73\u53f0\u548c OEM\uff0c\u6bcf\u79d2\u53ef\u5904\u7406\u8d85\u8fc7 400 \u4e07\u6b21\u5e7f\u544a\u8bf7\u6c42\u3002<br>\u6211\u4eec\u7684 \u81ea\u6709\u5956\u52b1\u578b UA \u5e73\u53f0 \u4e0e\u7a0b\u5e8f\u5316 DSP \u65e0\u7f1d\u96c6\u6210\u3002<br><br>\u901a\u8fc7\u5c06 \u5b9e\u65f6\u9884\u6d4b\u5206\u6790 \u4e0e \u7a0b\u5e8f\u5316\u89c4\u6a21 \u76f8\u7ed3\u5408\uff0c\u6211\u4eec\u5e2e\u52a9\u5408\u4f5c\u4f19\u4f34\u5b9e\u73b0\u66f4\u667a\u80fd\u7684\u589e\u957f\u3001\u66f4\u9ad8\u7684 LTV\uff0c\u4ee5\u53ca\u53ef\u8861\u91cf\u7684\u589e\u91cf\u6210\u6548\u3002<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Download the PDF version of the case study &#25105;&#20204;&#19982; Spark Games &#21512;&#20316;&#65292;&#21033;&#29992;&#33258;&#26377;&#30340; Really Play-to-Earn &#22870;&#21169;&#22411;&#24179;&#21488;&#65292;&#20026;&#20854;&#19977;&#28040;&#28216;&#25103;&#12298;Candy Match &ndash; Dream Factory&#12299;&#33719;&#21462;&#32654;&#22269;&#29992;&#25143;&#12290; &#33829;&#38144;&#27963;&#21160;&#30446;&#26631; &#26412;&#27425;&#27963;&#21160;&#30340;&#30446;&#26631;&#26159;&#33719;&#21462;&#22312;&#12298;Candy Match&#12299;&#20013;&#33021;&#22815;&#25345;&#32493;&#25512;&#36827;&#20851;&#21345;&#12289;&#35266;&#30475;&#24191;&#21578;&#24182;&#36827;&#34892;&#24212;&#29992;&#20869;&#36141;&#20080;&#30340; &#39640;&#21442;&#19982;&#24230;&#29992;&#25143;&#65292;&#24182;&#23558; D7 &#27963;&#21160;&#22238;&#26412;&#29575; &#20316;&#20026;&#26680;&#24515; KPI&#12290; &#25104;&#26524; &gt;100% &ndash; &#20174;&#31532;1&#21608;&#24320;&#22987;&#23454;&#29616; D7 &#24191;&#21578;&#25237;&#20837;&#22238;&#25910; &#20851;&#20110; Really Play-to-Earn Really &#26159; Persona.ly &#33258;&#20027;&#30740;&#21457;&#30340;&#24212;&#29992;&#21457;&#29616;&#19982;&#29992;&#25143;&#24544;&#35802;&#24230;&#24179;&#21488;&#65292;&#20026;&#29992;&#25143;&#25552;&#20379;&#20840;&#38754;&#28216;&#25103;&#21270;&#30340;&#20307;&#39564;&#65292;&#21516;&#26102;&#25512;&#33616;&#20182;&#20204;&#27599;&#22825;&#37117;&#20250;&#31215;&#26497;&#20351;&#29992;&#30340;&#24212;&#29992;&#12290;&#36890;&#36807;&#23558; Persona.ly &#22522;&#20110;&#26426;&#22120;&#23398;&#20064;&#65288;ML&#65289;&#30340;&#31243;&#24207;&#21270; DSP &#25152;&#33719;&#24471;&#30340;&#27934;&#23519;&#19982;&#25105;&#20204;&#30340;&#33258;&#26377;&#29992;&#25143;&#32676;&#30456;&#32467;&#21512;&#65292;&#25105;&#20204;&#20026;&#21512;&#20316;&#20249;&#20276;&#24102;&#26469;&#20102;&#26356;&#39640;&#30340; ROAS &#21644;&#26356;&#24378;&#30340; LTV&#12290; &#22522;&#20110; Really Play-to-Earn &#24212;&#29992;&#30340;&#22870;&#21169;&#22411; UA &#27969;&#31243; &#22312;&#19982; Spark &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/persona.ly\/blog\/zh\/2025\/10\/really-%e5%a5%96%e5%8a%b1%e5%9e%8b-ua-%e5%b9%b3%e5%8f%b0%e5%a6%82%e4%bd%95%e5%8a%a9%e5%8a%9b-spark-games-%e7%9a%84%e3%80%8acandy-match-dream-factory%e3%80%8b%e5%ae%9e%e7%8e%b0-d7-%e5%9b%9e\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Really \u5956\u52b1\u578b UA \u5e73\u53f0\u5982\u4f55\u52a9\u529b Spark Games \u7684\u300aCandy Match \u2013 Dream Factory\u300b\u5b9e\u73b0 D7 \u56de\u672c&#8221;<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":3812,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[57],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Really \u5956\u52b1\u578b UA \u5e73\u53f0\u5982\u4f55\u52a9\u529b Spark Games \u7684\u300aCandy Match \u2013 Dream Factory\u300b\u5b9e\u73b0 D7 \u56de\u672c | Persona.ly - The Weekly Retention<\/title>\n<meta name=\"description\" content=\"Download the PDF version of the case study \u6211\u4eec\u4e0e Spark Games \u5408\u4f5c\uff0c\u5229\u7528\u81ea\u6709\u7684 Really Play-to-Earn \u5956\u52b1\u578b\u5e73\u53f0\uff0c\u4e3a\u5176\u4e09\u6d88\u6e38\u620f\u300aCandy Match \u2013 Dream Factory\u300b\u83b7\u53d6\u7f8e\u56fd\u7528\u6237\u3002 \u8425\u9500\u6d3b\u52a8\u76ee\u6807\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.ly\/blog\/zh\/2025\/10\/really-\u5956\u52b1\u578b-ua-\u5e73\u53f0\u5982\u4f55\u52a9\u529b-spark-games-\u7684\u300acandy-match-dream-factory\u300b\u5b9e\u73b0-d7-\u56de\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Really \u5956\u52b1\u578b UA \u5e73\u53f0\u5982\u4f55\u52a9\u529b Spark Games \u7684\u300aCandy Match \u2013 Dream Factory\u300b\u5b9e\u73b0 D7 \u56de\u672c | Persona.ly - The Weekly Retention\" \/>\n<meta property=\"og:description\" content=\"Download the PDF version of the case study \u6211\u4eec\u4e0e Spark Games \u5408\u4f5c\uff0c\u5229\u7528\u81ea\u6709\u7684 Really Play-to-Earn \u5956\u52b1\u578b\u5e73\u53f0\uff0c\u4e3a\u5176\u4e09\u6d88\u6e38\u620f\u300aCandy Match \u2013 Dream Factory\u300b\u83b7\u53d6\u7f8e\u56fd\u7528\u6237\u3002 \u8425\u9500\u6d3b\u52a8\u76ee\u6807\" \/>\n<meta property=\"og:url\" content=\"https:\/\/persona.ly\/blog\/zh\/2025\/10\/really-\u5956\u52b1\u578b-ua-\u5e73\u53f0\u5982\u4f55\u52a9\u529b-spark-games-\u7684\u300acandy-match-dream-factory\u300b\u5b9e\u73b0-d7-\u56de\/\" \/>\n<meta property=\"og:site_name\" content=\"Persona.ly - The Weekly Retention\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/persona.ly.monetization\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-08T10:50:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-08T16:44:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/09\/sparks-games-4.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"780\" \/>\n\t<meta property=\"og:image:height\" content=\"408\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Galia Lahav\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@persona_ly\" \/>\n<meta name=\"twitter:site\" content=\"@persona_ly\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Galia Lahav\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/persona.ly\/blog\/zh\/2025\/10\/really-%e5%a5%96%e5%8a%b1%e5%9e%8b-ua-%e5%b9%b3%e5%8f%b0%e5%a6%82%e4%bd%95%e5%8a%a9%e5%8a%9b-spark-games-%e7%9a%84%e3%80%8acandy-match-dream-factory%e3%80%8b%e5%ae%9e%e7%8e%b0-d7-%e5%9b%9e\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/persona.ly\/blog\/zh\/2025\/10\/really-%e5%a5%96%e5%8a%b1%e5%9e%8b-ua-%e5%b9%b3%e5%8f%b0%e5%a6%82%e4%bd%95%e5%8a%a9%e5%8a%9b-spark-games-%e7%9a%84%e3%80%8acandy-match-dream-factory%e3%80%8b%e5%ae%9e%e7%8e%b0-d7-%e5%9b%9e\/\"},\"author\":{\"name\":\"Galia Lahav\",\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/person\/9ac7b51f9456bdfc3c949fce269f64db\"},\"headline\":\"Really \u5956\u52b1\u578b UA \u5e73\u53f0\u5982\u4f55\u52a9\u529b Spark Games \u7684\u300aCandy Match \u2013 Dream Factory\u300b\u5b9e\u73b0 D7 \u56de\u672c\",\"datePublished\":\"2025-10-08T10:50:53+00:00\",\"dateModified\":\"2025-10-08T16:44:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/persona.ly\/blog\/zh\/2025\/10\/really-%e5%a5%96%e5%8a%b1%e5%9e%8b-ua-%e5%b9%b3%e5%8f%b0%e5%a6%82%e4%bd%95%e5%8a%a9%e5%8a%9b-spark-games-%e7%9a%84%e3%80%8acandy-match-dream-factory%e3%80%8b%e5%ae%9e%e7%8e%b0-d7-%e5%9b%9e\/\"},\"wordCount\":112,\"publisher\":{\"@id\":\"https:\/\/persona.ly\/blog\/#organization\"},\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/persona.ly\/blog\/zh\/2025\/10\/really-%e5%a5%96%e5%8a%b1%e5%9e%8b-ua-%e5%b9%b3%e5%8f%b0%e5%a6%82%e4%bd%95%e5%8a%a9%e5%8a%9b-spark-games-%e7%9a%84%e3%80%8acandy-match-dream-factory%e3%80%8b%e5%ae%9e%e7%8e%b0-d7-%e5%9b%9e\/\",\"url\":\"https:\/\/persona.ly\/blog\/zh\/2025\/10\/really-%e5%a5%96%e5%8a%b1%e5%9e%8b-ua-%e5%b9%b3%e5%8f%b0%e5%a6%82%e4%bd%95%e5%8a%a9%e5%8a%9b-spark-games-%e7%9a%84%e3%80%8acandy-match-dream-factory%e3%80%8b%e5%ae%9e%e7%8e%b0-d7-%e5%9b%9e\/\",\"name\":\"Really \u5956\u52b1\u578b UA \u5e73\u53f0\u5982\u4f55\u52a9\u529b Spark Games \u7684\u300aCandy Match \u2013 Dream Factory\u300b\u5b9e\u73b0 D7 \u56de\u672c | Persona.ly - The Weekly Retention\",\"isPartOf\":{\"@id\":\"https:\/\/persona.ly\/blog\/#website\"},\"datePublished\":\"2025-10-08T10:50:53+00:00\",\"dateModified\":\"2025-10-08T16:44:54+00:00\",\"description\":\"Download the PDF version of the case study \u6211\u4eec\u4e0e Spark Games \u5408\u4f5c\uff0c\u5229\u7528\u81ea\u6709\u7684 Really Play-to-Earn \u5956\u52b1\u578b\u5e73\u53f0\uff0c\u4e3a\u5176\u4e09\u6d88\u6e38\u620f\u300aCandy Match \u2013 Dream Factory\u300b\u83b7\u53d6\u7f8e\u56fd\u7528\u6237\u3002 \u8425\u9500\u6d3b\u52a8\u76ee\u6807\",\"breadcrumb\":{\"@id\":\"https:\/\/persona.ly\/blog\/zh\/2025\/10\/really-%e5%a5%96%e5%8a%b1%e5%9e%8b-ua-%e5%b9%b3%e5%8f%b0%e5%a6%82%e4%bd%95%e5%8a%a9%e5%8a%9b-spark-games-%e7%9a%84%e3%80%8acandy-match-dream-factory%e3%80%8b%e5%ae%9e%e7%8e%b0-d7-%e5%9b%9e\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/persona.ly\/blog\/zh\/2025\/10\/really-%e5%a5%96%e5%8a%b1%e5%9e%8b-ua-%e5%b9%b3%e5%8f%b0%e5%a6%82%e4%bd%95%e5%8a%a9%e5%8a%9b-spark-games-%e7%9a%84%e3%80%8acandy-match-dream-factory%e3%80%8b%e5%ae%9e%e7%8e%b0-d7-%e5%9b%9e\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/persona.ly\/blog\/zh\/2025\/10\/really-%e5%a5%96%e5%8a%b1%e5%9e%8b-ua-%e5%b9%b3%e5%8f%b0%e5%a6%82%e4%bd%95%e5%8a%a9%e5%8a%9b-spark-games-%e7%9a%84%e3%80%8acandy-match-dream-factory%e3%80%8b%e5%ae%9e%e7%8e%b0-d7-%e5%9b%9e\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/persona.ly\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Really \u5956\u52b1\u578b UA \u5e73\u53f0\u5982\u4f55\u52a9\u529b Spark Games \u7684\u300aCandy Match \u2013 Dream Factory\u300b\u5b9e\u73b0 D7 \u56de\u672c\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/persona.ly\/blog\/#website\",\"url\":\"https:\/\/persona.ly\/blog\/\",\"name\":\"Persona.ly - The Weekly Retention\",\"description\":\"Learn from our insights and get up to date on the current trends, industry paradigm shifts and our case studies.\",\"publisher\":{\"@id\":\"https:\/\/persona.ly\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/persona.ly\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/persona.ly\/blog\/#organization\",\"name\":\"Persona.ly - The Weekly Retention\",\"url\":\"https:\/\/persona.ly\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2022\/11\/logo_personaly.svg\",\"contentUrl\":\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2022\/11\/logo_personaly.svg\",\"caption\":\"Persona.ly - The Weekly Retention\"},\"image\":{\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/instagram.com\/Persona.ly\",\"https:\/\/www.linkedin.com\/company\/persona-ly\",\"https:\/\/www.facebook.com\/persona.ly.monetization\",\"https:\/\/twitter.com\/persona_ly\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/person\/9ac7b51f9456bdfc3c949fce269f64db\",\"name\":\"Galia Lahav\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/14e253c83219ad72f1dc17ed6323f292?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/14e253c83219ad72f1dc17ed6323f292?s=96&d=mm&r=g\",\"caption\":\"Galia Lahav\"},\"description\":\"Digital Marketing Manager at Persona.ly. Can talk for hours about comedy series, can't live without her morning coffee, has a superpower of being in three places simultaneously.\",\"url\":\"https:\/\/persona.ly\/blog\/author\/galia\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Really \u5956\u52b1\u578b UA \u5e73\u53f0\u5982\u4f55\u52a9\u529b Spark Games \u7684\u300aCandy Match \u2013 Dream Factory\u300b\u5b9e\u73b0 D7 \u56de\u672c | Persona.ly - The Weekly Retention","description":"Download the PDF version of the case study \u6211\u4eec\u4e0e Spark Games \u5408\u4f5c\uff0c\u5229\u7528\u81ea\u6709\u7684 Really Play-to-Earn \u5956\u52b1\u578b\u5e73\u53f0\uff0c\u4e3a\u5176\u4e09\u6d88\u6e38\u620f\u300aCandy Match \u2013 Dream Factory\u300b\u83b7\u53d6\u7f8e\u56fd\u7528\u6237\u3002 \u8425\u9500\u6d3b\u52a8\u76ee\u6807","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/persona.ly\/blog\/zh\/2025\/10\/really-\u5956\u52b1\u578b-ua-\u5e73\u53f0\u5982\u4f55\u52a9\u529b-spark-games-\u7684\u300acandy-match-dream-factory\u300b\u5b9e\u73b0-d7-\u56de\/","og_locale":"en_US","og_type":"article","og_title":"Really \u5956\u52b1\u578b UA \u5e73\u53f0\u5982\u4f55\u52a9\u529b Spark Games \u7684\u300aCandy Match \u2013 Dream Factory\u300b\u5b9e\u73b0 D7 \u56de\u672c | Persona.ly - The Weekly Retention","og_description":"Download the PDF version of the case study \u6211\u4eec\u4e0e Spark Games \u5408\u4f5c\uff0c\u5229\u7528\u81ea\u6709\u7684 Really Play-to-Earn \u5956\u52b1\u578b\u5e73\u53f0\uff0c\u4e3a\u5176\u4e09\u6d88\u6e38\u620f\u300aCandy Match \u2013 Dream Factory\u300b\u83b7\u53d6\u7f8e\u56fd\u7528\u6237\u3002 \u8425\u9500\u6d3b\u52a8\u76ee\u6807","og_url":"https:\/\/persona.ly\/blog\/zh\/2025\/10\/really-\u5956\u52b1\u578b-ua-\u5e73\u53f0\u5982\u4f55\u52a9\u529b-spark-games-\u7684\u300acandy-match-dream-factory\u300b\u5b9e\u73b0-d7-\u56de\/","og_site_name":"Persona.ly - The Weekly Retention","article_publisher":"https:\/\/www.facebook.com\/persona.ly.monetization","article_published_time":"2025-10-08T10:50:53+00:00","article_modified_time":"2025-10-08T16:44:54+00:00","og_image":[{"width":780,"height":408,"url":"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/09\/sparks-games-4.webp","type":"image\/webp"}],"author":"Galia Lahav","twitter_card":"summary_large_image","twitter_creator":"@persona_ly","twitter_site":"@persona_ly","twitter_misc":{"Written by":"Galia Lahav","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/persona.ly\/blog\/zh\/2025\/10\/really-%e5%a5%96%e5%8a%b1%e5%9e%8b-ua-%e5%b9%b3%e5%8f%b0%e5%a6%82%e4%bd%95%e5%8a%a9%e5%8a%9b-spark-games-%e7%9a%84%e3%80%8acandy-match-dream-factory%e3%80%8b%e5%ae%9e%e7%8e%b0-d7-%e5%9b%9e\/#article","isPartOf":{"@id":"https:\/\/persona.ly\/blog\/zh\/2025\/10\/really-%e5%a5%96%e5%8a%b1%e5%9e%8b-ua-%e5%b9%b3%e5%8f%b0%e5%a6%82%e4%bd%95%e5%8a%a9%e5%8a%9b-spark-games-%e7%9a%84%e3%80%8acandy-match-dream-factory%e3%80%8b%e5%ae%9e%e7%8e%b0-d7-%e5%9b%9e\/"},"author":{"name":"Galia Lahav","@id":"https:\/\/persona.ly\/blog\/#\/schema\/person\/9ac7b51f9456bdfc3c949fce269f64db"},"headline":"Really \u5956\u52b1\u578b UA \u5e73\u53f0\u5982\u4f55\u52a9\u529b Spark Games \u7684\u300aCandy Match \u2013 Dream Factory\u300b\u5b9e\u73b0 D7 \u56de\u672c","datePublished":"2025-10-08T10:50:53+00:00","dateModified":"2025-10-08T16:44:54+00:00","mainEntityOfPage":{"@id":"https:\/\/persona.ly\/blog\/zh\/2025\/10\/really-%e5%a5%96%e5%8a%b1%e5%9e%8b-ua-%e5%b9%b3%e5%8f%b0%e5%a6%82%e4%bd%95%e5%8a%a9%e5%8a%9b-spark-games-%e7%9a%84%e3%80%8acandy-match-dream-factory%e3%80%8b%e5%ae%9e%e7%8e%b0-d7-%e5%9b%9e\/"},"wordCount":112,"publisher":{"@id":"https:\/\/persona.ly\/blog\/#organization"},"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/persona.ly\/blog\/zh\/2025\/10\/really-%e5%a5%96%e5%8a%b1%e5%9e%8b-ua-%e5%b9%b3%e5%8f%b0%e5%a6%82%e4%bd%95%e5%8a%a9%e5%8a%9b-spark-games-%e7%9a%84%e3%80%8acandy-match-dream-factory%e3%80%8b%e5%ae%9e%e7%8e%b0-d7-%e5%9b%9e\/","url":"https:\/\/persona.ly\/blog\/zh\/2025\/10\/really-%e5%a5%96%e5%8a%b1%e5%9e%8b-ua-%e5%b9%b3%e5%8f%b0%e5%a6%82%e4%bd%95%e5%8a%a9%e5%8a%9b-spark-games-%e7%9a%84%e3%80%8acandy-match-dream-factory%e3%80%8b%e5%ae%9e%e7%8e%b0-d7-%e5%9b%9e\/","name":"Really \u5956\u52b1\u578b UA \u5e73\u53f0\u5982\u4f55\u52a9\u529b Spark Games \u7684\u300aCandy Match \u2013 Dream Factory\u300b\u5b9e\u73b0 D7 \u56de\u672c | Persona.ly - The Weekly Retention","isPartOf":{"@id":"https:\/\/persona.ly\/blog\/#website"},"datePublished":"2025-10-08T10:50:53+00:00","dateModified":"2025-10-08T16:44:54+00:00","description":"Download the PDF version of the case study \u6211\u4eec\u4e0e Spark Games \u5408\u4f5c\uff0c\u5229\u7528\u81ea\u6709\u7684 Really Play-to-Earn \u5956\u52b1\u578b\u5e73\u53f0\uff0c\u4e3a\u5176\u4e09\u6d88\u6e38\u620f\u300aCandy Match \u2013 Dream Factory\u300b\u83b7\u53d6\u7f8e\u56fd\u7528\u6237\u3002 \u8425\u9500\u6d3b\u52a8\u76ee\u6807","breadcrumb":{"@id":"https:\/\/persona.ly\/blog\/zh\/2025\/10\/really-%e5%a5%96%e5%8a%b1%e5%9e%8b-ua-%e5%b9%b3%e5%8f%b0%e5%a6%82%e4%bd%95%e5%8a%a9%e5%8a%9b-spark-games-%e7%9a%84%e3%80%8acandy-match-dream-factory%e3%80%8b%e5%ae%9e%e7%8e%b0-d7-%e5%9b%9e\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/persona.ly\/blog\/zh\/2025\/10\/really-%e5%a5%96%e5%8a%b1%e5%9e%8b-ua-%e5%b9%b3%e5%8f%b0%e5%a6%82%e4%bd%95%e5%8a%a9%e5%8a%9b-spark-games-%e7%9a%84%e3%80%8acandy-match-dream-factory%e3%80%8b%e5%ae%9e%e7%8e%b0-d7-%e5%9b%9e\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/persona.ly\/blog\/zh\/2025\/10\/really-%e5%a5%96%e5%8a%b1%e5%9e%8b-ua-%e5%b9%b3%e5%8f%b0%e5%a6%82%e4%bd%95%e5%8a%a9%e5%8a%9b-spark-games-%e7%9a%84%e3%80%8acandy-match-dream-factory%e3%80%8b%e5%ae%9e%e7%8e%b0-d7-%e5%9b%9e\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/persona.ly\/blog\/"},{"@type":"ListItem","position":2,"name":"Really \u5956\u52b1\u578b UA \u5e73\u53f0\u5982\u4f55\u52a9\u529b Spark Games \u7684\u300aCandy Match \u2013 Dream Factory\u300b\u5b9e\u73b0 D7 \u56de\u672c"}]},{"@type":"WebSite","@id":"https:\/\/persona.ly\/blog\/#website","url":"https:\/\/persona.ly\/blog\/","name":"Persona.ly - The Weekly Retention","description":"Learn from our insights and get up to date on the current trends, industry paradigm shifts and our case studies.","publisher":{"@id":"https:\/\/persona.ly\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/persona.ly\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/persona.ly\/blog\/#organization","name":"Persona.ly - The Weekly Retention","url":"https:\/\/persona.ly\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/persona.ly\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2022\/11\/logo_personaly.svg","contentUrl":"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2022\/11\/logo_personaly.svg","caption":"Persona.ly - The Weekly Retention"},"image":{"@id":"https:\/\/persona.ly\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/instagram.com\/Persona.ly","https:\/\/www.linkedin.com\/company\/persona-ly","https:\/\/www.facebook.com\/persona.ly.monetization","https:\/\/twitter.com\/persona_ly"]},{"@type":"Person","@id":"https:\/\/persona.ly\/blog\/#\/schema\/person\/9ac7b51f9456bdfc3c949fce269f64db","name":"Galia Lahav","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/persona.ly\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/14e253c83219ad72f1dc17ed6323f292?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/14e253c83219ad72f1dc17ed6323f292?s=96&d=mm&r=g","caption":"Galia Lahav"},"description":"Digital Marketing Manager at Persona.ly. Can talk for hours about comedy series, can't live without her morning coffee, has a superpower of being in three places simultaneously.","url":"https:\/\/persona.ly\/blog\/author\/galia\/"}]}},"_links":{"self":[{"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/posts\/3819"}],"collection":[{"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/comments?post=3819"}],"version-history":[{"count":5,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/posts\/3819\/revisions"}],"predecessor-version":[{"id":3824,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/posts\/3819\/revisions\/3824"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/media\/3812"}],"wp:attachment":[{"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/media?parent=3819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/categories?post=3819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/tags?post=3819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}