{"id":3833,"date":"2025-10-16T12:35:42","date_gmt":"2025-10-16T12:35:42","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=3833"},"modified":"2025-10-19T07:32:08","modified_gmt":"2025-10-19T07:32:08","slug":"spark-games%e3%81%ae%e3%80%8ecandy-match-dream-factory%e3%80%8f%e3%81%a7d7%e3%81%aeroas100%e3%82%92%e5%ae%9f%e7%8f%be%e3%81%97%e3%81%9freally%e3%81%ae%e3%83%aa%e3%83%af%e3%83%bc%e3%83%89","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ja\/2025\/10\/spark-games%e3%81%ae%e3%80%8ecandy-match-dream-factory%e3%80%8f%e3%81%a7d7%e3%81%aeroas100%e3%82%92%e5%ae%9f%e7%8f%be%e3%81%97%e3%81%9freally%e3%81%ae%e3%83%aa%e3%83%af%e3%83%bc%e3%83%89\/","title":{"rendered":"Spark Games\u306e\u300eCandy Match \u2013 Dream Factory\u300f\u3067D7\u306eROAS100%\u3092\u5b9f\u73fe\u3057\u305fReally\u306e\u30ea\u30ef\u30fc\u30c9\u578bUA\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0"},"content":{"rendered":"\n<p><em><a href=\"https:\/\/content.cdn.personaly.bid\/case_studies\/SparkGames_X_Persona.ly_JP.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download the PDF version of the case study<\/a><\/em><\/p>\n\n\n\n<div class=\"is-layout-flex wp-container-3 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-top\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/09\/Maplestory-m-logo-14.webp\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/09\/Maplestory-m-logo-14.webp\" alt=\"\" class=\"wp-image-3743\" width=\"164\" height=\"164\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:75%\">\n<p>\u30d1\u30fc\u30bd\u30ca\u30ea\u30fc\u72ec\u81ea\u306e Really Play-to-Earn \u30ea\u30ef\u30fc\u30c9\u578b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u6d3b\u7528\u3057\u3001Spark Games \u3068\u5354\u529b\u3057\u3066\u3001\u30de\u30c3\u30c13\u30d1\u30ba\u30eb\u30b2\u30fc\u30e0\u300eCandy Match \u2013 Dream Factory\u300f\u306e\u7c73\u56fd\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p><strong>.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"is-layout-flex wp-container-6 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:60%\">\n<h2>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u76ee\u6a19<\/h2>\n\n\n\n<p>\u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u76ee\u7684\u306f\u3001\u300eCandy Match\u300f\u3067\u7d99\u7d9a\u7684\u306b\u30d7\u30ec\u30a4\u3092\u9032\u3081\u3001\u5e83\u544a\u3092\u8996\u8074\u3057\u3001\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\u3092\u884c\u3046 \u30a8\u30f3\u30b2\u30fc\u30b8\u5ea6\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc \u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u3067\u3042\u308a\u3001D7 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306eROAS100\uff05\u9054\u6210\u7387 \u304c\u4e3b\u8981\u306aKPI\u3067\u3057\u305f\u3002<\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:40%\">\n<h2>\u6210\u679c<\/h2>\n\n\n\n<h2>&gt;100% &#8211; \u521d\u9031\u304b\u3089D7\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u56de\u53ce\u3092\u9054\u6210<\/h2>\n<\/div>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/09\/Yuval-Levy-Spark-Games-2.webp\"><img decoding=\"async\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/09\/Yuval-Levy-Spark-Games-2.webp\" alt=\"Yuval-Levy-Spark-Games\" class=\"wp-image-3764\" width=\"150\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u300c\u79c1\u305f\u3061\u306f\u8907\u6570\u306e\u30ea\u30ef\u30fc\u30c9\u578b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u30c6\u30b9\u30c8\u3057\u307e\u3057\u305f\u304c\u3001Really \u306f\u969b\u7acb\u3063\u305f\u6210\u529f\u306e\u539f\u52d5\u529b\u3068\u306a\u308a\u307e\u3057\u305f\u3002<br>\u521d\u9031\u304b\u3089KPI\u3092\u96e3\u306a\u304f\u9054\u6210\u3057\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u8cea\u306f\u671f\u5f85\u3092\u306f\u308b\u304b\u306b\u4e0a\u56de\u308a\u307e\u3057\u305f\u3002\u300d<\/p>\n<cite><strong>Yuval Levy\uff08Spark Games \u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff09<\/strong><\/cite><\/blockquote>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>Really Play-to-Earn \u306b\u3064\u3044\u3066<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"is-layout-flex wp-container-9 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-top\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/09\/Maplestory-m-logo-15.webp\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/09\/Maplestory-m-logo-15.webp\" alt=\"Really Play to Earn logo\" class=\"wp-image-3745\" width=\"164\" height=\"164\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:75%\">\n<p>Really \u306f\u3001Persona.ly \u304c\u72ec\u81ea\u306b\u958b\u767a\u3057\u305f\u30a2\u30d7\u30ea\u767a\u898b\u30fb\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u304c\u65e5\u5e38\u7684\u306b\u697d\u3057\u3081\u308b\u30a2\u30d7\u30ea\u3092\u63d0\u6848\u3057\u3064\u3064\u3001\u5b8c\u5168\u306b\u30b2\u30fc\u30df\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u5316\u3055\u308c\u305f\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<br>\u307e\u305f\u3001Persona.ly \u306e ML\uff08\u6a5f\u68b0\u5b66\u7fd2\uff09\u30d9\u30fc\u30b9\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDSP \u304b\u3089\u5f97\u3089\u308c\u308b\u30a4\u30f3\u30b5\u30a4\u30c8\u3068\u3001\u72ec\u81ea\u306e\u30e6\u30fc\u30b6\u30fc\u30d9\u30fc\u30b9\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u306b\u5bfe\u3057\u9ad8\u3044 ROAS \u3068\u5411\u4e0a\u3057\u305f LTV \u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>Really Play-to-Earn \u30a2\u30d7\u30ea\u3092\u6d3b\u7528\u3057\u305f\u30ea\u30ef\u30fc\u30c9\u578bUA\u30d7\u30ed\u30bb\u30b9<\/h2>\n\n\n\n<div class=\"is-layout-flex wp-container-12 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:66%\">\n<p>Spark Games \u3068\u63d0\u643a\u3057\u305f\u969b\u3001\u79c1\u305f\u3061\u306f\u300eCandy Match\u300f\u306e\u91cd\u8981\u306a\u30a4\u30f3\u30b2\u30fc\u30e0\u30a4\u30d9\u30f3\u30c8\u3092\u5206\u6790\u3057\u3001\u305d\u308c\u3089\u3092\u6226\u7565\u7684\u306b\u30bf\u30b9\u30af\u30de\u30c3\u30d7\u306b\u843d\u3068\u3057\u8fbc\u3080\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u3092\u6700\u9069\u5316\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u300eCandy Match\u300f\u306e\u4e3b\u8981\u306a\u53ce\u76ca\u6e90\u3067\u3042\u308b \u30a4\u30f3\u30a2\u30d7\u30ea\u5e83\u544a\uff08IAA\uff09 \u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u3001\u5e83\u544a\u8868\u793a\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u304a\u3044\u3066 ARPU \u304c\u9ad8\u3044\u9ad8LTV\u306eReally\u30e6\u30fc\u30b6\u30fc \u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u307e\u3057\u305f\u3002<br>\u3055\u3089\u306b\u3001\u5e83\u544a\u8996\u8074\u3088\u308a\u3082 \u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\uff08IAP\uff09 \u3092\u597d\u3080\u30e6\u30fc\u30b6\u30fc\u5411\u3051\u306b \u30ad\u30e3\u30c3\u30b7\u30e5\u30d0\u30c3\u30af\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6 \u3092\u5c0e\u5165\u3057\u3001IAP\u306e\u53ce\u76ca\u6e90\u3092\u5f37\u5316\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u5f53\u793e\u306f\u3001\u975e\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092DMP\u3068\u7d71\u5408\u3057 \u6a5f\u68b0\u5b66\u7fd2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u5f37\u5316\u3059\u308b\u3053\u3068\u3067\u6bce\u65e5\u30a8\u30f3\u30b2\u30fc\u30b8\u3059\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b Really \u30e6\u30fc\u30b6\u30fc \u3092\u6b63\u78ba\u306b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3057\u307e\u3057\u305f\u3002<br>\u3053\u308c\u306b\u3088\u308a\u3001IAA \u306e\u6700\u5927\u5316\u306b\u3064\u306a\u304c\u308b\u9ad8\u3044\u5e83\u544a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u5275\u51fa \u305d\u3057\u3066\u3001 IAP \uff08\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\uff09 \u3092\u4fc3\u3057\u3001\u5168\u4f53\u7684\u306a\u53ce\u76ca\u3092\u6700\u9069\u5316\u3057\u307e\u3057\u305f\u3002<\/p>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:33%\"><div class=\"wp-block-image\">\n<figure class=\"alignleft size-full\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/09\/New-Maps-header-2.webp\"><img decoding=\"async\" loading=\"lazy\" width=\"368\" height=\"736\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/09\/New-Maps-header-2.webp\" alt=\"The Really task map\" class=\"wp-image-3768\"\/><\/a><\/figure><\/div>\n\n\n<style>\n        em {\n            font-family: Arial, sans-serif;\n            font-size: 13px;\n            line-height: 5px;\n        }\n    <\/style>\n<\/head>\n<body>\n    <em>A screenshot of the task map for Candy Match on the Really app<\/em>\n<\/body>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>\u300eCandy Match\u300f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u4e3b\u8981\u306a\u6210\u529f\u8981\u56e0<\/h2>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"is-layout-flex wp-container-16 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:40%\">\n<h3>1. \u30ab\u30b9\u30bf\u30e0\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/h3>\n\n\n\n<p>\u5e74\u9f62\u3084\u6027\u5225\u3092\u8d85\u3048\u3066\u3001ML\uff08\u6a5f\u68b0\u5b66\u7fd2\uff09\u306b\u3088\u308b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0 \u3092\u6d3b\u7528\u3002\u30a8\u30f3\u30b2\u30fc\u30b8\u5ea6\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u4e88\u6e2c\u3057\u3066 ROAS \u3092\u5411\u4e0a\u3002<\/p>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:30%\">\n<h3>2. \u5e83\u544a\u30d0\u30fc\u6a5f\u80fd<\/h3>\n\n\n\n<p>\u6226\u7565\u7684\u306b\u914d\u7f6e\u3055\u308c\u305f \u5e83\u544a\u30d0\u30fc \u306b\u3088\u308a\u3001\u5e83\u544a\u8996\u8074\u306e\u4fa1\u5024\u3092\u5f37\u8abf\u3002<\/p>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:30%\">\n<h3>3. \u30ad\u30e3\u30c3\u30b7\u30e5\u30d0\u30c3\u30af<\/h3>\n\n\n\n<p>\u30e6\u30fc\u30b6\u30fc\u306b \u30ad\u30e3\u30c3\u30b7\u30e5\u30d0\u30c3\u30af\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6 \u3092\u63d0\u4f9b\u3057\u3001\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\uff08IAP\uff09\u3092\u4fc3\u9032\u3002<\/p>\n<\/div>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/09\/Group-2609284.webp\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/09\/Group-2609284.webp\" alt=\"\" class=\"wp-image-3747\" width=\"140\" height=\"155\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u300c\u79c1\u305f\u3061\u306f\u3001Play-to-Earn\uff08\u904a\u3073\u306a\u304c\u3089\u30dd\u30a4\u30f3\u30c8\u3092\u7a3c\u3050\uff09 \u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067 \u30ea\u30ef\u30fc\u30c9\u578bUA\u5e02\u5834 \u306b\u53c2\u5165\u3067\u304d\u308b\u3053\u3068\u3092\u975e\u5e38\u306b\u697d\u3057\u307f\u306b\u3057\u3066\u3044\u307e\u3059\u3002Spark Games \u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6210\u529f\u306f\u3001ML\uff08\u6a5f\u68b0\u5b66\u7fd2\uff09\u99c6\u52d5\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u30ea\u30ef\u30fc\u30c9\u578bUA\u30c1\u30e3\u30cd\u30eb\u306b\u4e0e\u3048\u308b\u5927\u304d\u306a\u5f71\u97ff\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u300d<\/p>\n<cite><strong>Dana Purinson\uff08Persona.ly EMEA BD \u30c1\u30fc\u30e0\u30ea\u30fc\u30c9\uff09<\/strong><\/cite><\/blockquote>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>Persona.ly\u306b\u3064\u3044\u3066<\/h2>\n\n\n\n<p>Persona.ly \u306f\u3001\u72ec\u81ea\u306e \u6a5f\u68b0\u5b66\u7fd2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0 \u3068\u5805\u7262\u306a \u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3DMP \u3092\u57fa\u76e4\u3068\u3057\u3001\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\uff08UA\uff09 \u304a\u3088\u3073 \u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0 \u306b\u7279\u5316\u3057\u305f \u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u4f01\u696d \u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5f53\u793e\u306e\u793e\u5185\u958b\u767a\u306b\u3088\u308b \u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDSP 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&#12522;&#12527;&#12540;&#12489;&#22411;&#12503;&#12521;&#12483;&#12488;&#12501;&#12457;&#12540;&#12512;&#12434;&#27963;&#29992;&#12375;&#12289;Spark Games &#12392;&#21332;&#21147;&#12375;&#12390;&#12289;&#12510;&#12483;&#12481;3&#12497;&#12474;&#12523;&#12466;&#12540;&#12512;&#12302;Candy Match &ndash; Dream Factory&#12303;&#12398;&#31859;&#22269;&#12518;&#12540;&#12470;&#12540;&#12434;&#29554;&#24471;&#12375;&#12414;&#12375;&#12383;&#12290; . &#12461;&#12515;&#12531;&#12506;&#12540;&#12531;&#30446;&#27161; &#12371;&#12398;&#12461;&#12515;&#12531;&#12506;&#12540;&#12531;&#12398;&#30446;&#30340;&#12399;&#12289;&#12302;Candy Match&#12303;&#12391;&#32153;&#32154;&#30340;&#12395;&#12503;&#12524;&#12452;&#12434;&#36914;&#12417;&#12289;&#24195;&#21578;&#12434;&#35222;&#32884;&#12375;&#12289;&#12450;&#12503;&#12522;&#20869;&#35506;&#37329;&#12434;&#34892;&#12358; &#12456;&#12531;&#12466;&#12540;&#12472;&#24230;&#12398;&#39640;&#12356;&#12518;&#12540;&#12470;&#12540; &#12434;&#29554;&#24471;&#12377;&#12427;&#12371;&#12392;&#12391;&#12354;&#12426;&#12289;D7 &#12461;&#12515;&#12531;&#12506;&#12540;&#12531;&#12398;ROAS100&#65285;&#36948;&#25104;&#29575; &#12364;&#20027;&#35201;&#12394;KPI&#12391;&#12375;&#12383;&#12290; &#25104;&#26524; &gt;100% &ndash; &#21021;&#36913;&#12363;&#12425;D7&#12461;&#12515;&#12531;&#12506;&#12540;&#12531;&#12398;&#22238;&#21454;&#12434;&#36948;&#25104; Really Play-to-Earn &#12395;&#12388;&#12356;&#12390; Really &#12399;&#12289;Persona.ly &#12364;&#29420;&#33258;&#12395;&#38283;&#30330;&#12375;&#12383;&#12450;&#12503;&#12522;&#30330;&#35211;&#12539;&#12525;&#12452;&#12516;&#12522;&#12486;&#12451;&#12503;&#12521;&#12483;&#12488;&#12501;&#12457;&#12540;&#12512;&#12391;&#12377;&#12290;&#12518;&#12540;&#12470;&#12540;&#12364;&#26085;&#24120;&#30340;&#12395;&#27005;&#12375;&#12417;&#12427;&#12450;&#12503;&#12522;&#12434;&#25552;&#26696;&#12375;&#12388;&#12388;&#12289;&#23436;&#20840;&#12395;&#12466;&#12540;&#12511;&#12501;&#12451;&#12465;&#12540;&#12471;&#12519;&#12531;&#21270;&#12373;&#12428;&#12383;&#20307;&#39443;&#12434;&#25552;&#20379;&#12375;&#12414;&#12377;&#12290;&#12414;&#12383;&#12289;Persona.ly &#12398; ML&#65288;&#27231;&#26800;&#23398;&#32722;&#65289;&#12505;&#12540;&#12473;&#12398;&#12503;&#12525;&#12464;&#12521;&#12510;&#12486;&#12451;&#12483;&#12463;DSP &#12363;&#12425;&#24471;&#12425;&#12428;&#12427;&#12452;&#12531;&#12469;&#12452;&#12488;&#12392;&#12289;&#29420;&#33258;&#12398;&#12518;&#12540;&#12470;&#12540;&#12505;&#12540;&#12473;&#12434;&#32068;&#12415;&#21512;&#12431;&#12379;&#12427;&#12371;&#12392;&#12391;&#12289;&#12497;&#12540;&#12488;&#12490;&#12540;&#12395;&#23550;&#12375;&#39640;&#12356; ROAS &#12392;&#21521;&#19978;&#12375;&#12383; LTV &#12434;&#23455;&#29694;&#12375;&#12414;&#12377;&#12290; Really Play-to-Earn &#12450;&#12503;&#12522;&#12434;&#27963;&#29992;&#12375;&#12383;&#12522;&#12527;&#12540;&#12489;&#22411;UA&#12503;&#12525;&#12475;&#12473; Spark Games &#12392;&#25552;&#25658;&#12375;&#12383;&#38555;&#12289;&#31169;&#12383;&#12385;&#12399;&#12302;Candy Match&#12303;&#12398;&#37325;&#35201;&#12394;&#12452;&#12531;&#12466;&#12540;&#12512;&#12452;&#12505;&#12531;&#12488;&#12434;&#20998;&#26512;&#12375;&#12289;&#12381;&#12428;&#12425;&#12434;&#25126;&#30053;&#30340;&#12395;&#12479;&#12473;&#12463;&#12510;&#12483;&#12503;&#12395;&#33853;&#12392;&#12375;&#36796;&#12416;&#12371;&#12392;&#12391;&#12289;&#12518;&#12540;&#12470;&#12540;&#12398;&#12456;&#12531;&#12466;&#12540;&#12472;&#12513;&#12531;&#12488;&#12392;&#12522;&#12486;&#12531;&#12471;&#12519;&#12531;&#12434;&#26368;&#36969;&#21270;&#12375;&#12414;&#12375;&#12383;&#12290; &#12302;Candy Match&#12303;&#12398;&#20027;&#35201;&#12394;&#21454;&#30410;&#28304;&#12391;&#12354;&#12427; &#12452;&#12531;&#12450;&#12503;&#12522;&#24195;&#21578;&#65288;IAA&#65289; &#12434;&#26368;&#22823;&#21270;&#12377;&#12427;&#12383;&#12417;&#12395;&#12289;&#24195;&#21578;&#34920;&#31034;&#12420;&#12456;&#12531;&#12466;&#12540;&#12472;&#12513;&#12531;&#12488;&#12395;&#12362;&#12356;&#12390; ARPU &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/persona.ly\/blog\/ja\/2025\/10\/spark-games%e3%81%ae%e3%80%8ecandy-match-dream-factory%e3%80%8f%e3%81%a7d7%e3%81%aeroas100%e3%82%92%e5%ae%9f%e7%8f%be%e3%81%97%e3%81%9freally%e3%81%ae%e3%83%aa%e3%83%af%e3%83%bc%e3%83%89\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Spark Games\u306e\u300eCandy Match \u2013 Dream Factory\u300f\u3067D7\u306eROAS100%\u3092\u5b9f\u73fe\u3057\u305fReally\u306e\u30ea\u30ef\u30fc\u30c9\u578bUA\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0&#8221;<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":3812,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[61],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Spark Games\u306e\u300eCandy Match \u2013 Dream 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