{"id":3859,"date":"2025-11-26T07:13:23","date_gmt":"2025-11-26T07:13:23","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=3859"},"modified":"2025-11-26T07:29:57","modified_gmt":"2025-11-26T07:29:57","slug":"how-really-rewarded-ua-platform-drove-d7-recoup-for-spark-games-candy-match-dream-factory","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/2025\/11\/how-really-rewarded-ua-platform-drove-d7-recoup-for-spark-games-candy-match-dream-factory\/","title":{"rendered":"How Really Rewarded UA Platform Drove D7 Recoup for Spark Games\u2019 Candy Match – Dream Factory"},"content":{"rendered":"\n

Download the PDF version of the case study<\/a><\/em><\/p>\n\n\n\n

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We collaborated with Spark Games<\/a> to acquire US-based users for their match-3 game, Candy Match – Dream Factory, using our proprietary Really Play-to-Earn rewarded platform.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n

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Campaign Goal<\/h2>\n\n\n\n

The goal of the campaign was to acquire engaged users who would progress in Candy Match, watch ads, and make in-app purchases, with D7 campaign recoup being a KPI.<\/p>\n\n\n\n

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The Result<\/h2>\n\n\n\n

>100% – D7 campaign recoup from week 1<\/strong><\/h2>\n<\/div>\n<\/div>\n\n\n\n
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\"Yuval-Levy-Spark-Games\"<\/a><\/figure>\n\n\n\n
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“We tested multiple rewarded solutions, and Really has been a standout success driver. They achieved our KPIs effortlessly from the first week, with traffic quality far exceeding expectations.”<\/p>\nYuval Levy, User Acquisition Manager at Spark Games<\/strong><\/cite><\/blockquote>\n\n\n\n

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About Really Play-to-Earn<\/h2>\n\n\n\n
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\"Really<\/a><\/figure>\n<\/div>\n\n\n\n
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Really<\/a> is Persona.ly\u2019s proprietary app discovery and loyalty platform. It provides a fully gamified experience while offering users recommendations for apps they will engage with daily.
By combining insights from Persona.ly\u2019s ML-based programmatic DSP<\/a> with our proprietary user base, we deliver high ROAS and increased LTV to our partners.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Rewarded UA Process with Really Play-to-Earn App<\/h2>\n\n\n\n
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When we partnered with Spark Games, we analyzed critical in-game events for Candy Match, strategically mapping these events onto a task map to optimize user engagement and retention.<\/p>\n\n\n\n

With In-App Advertising (IAA) as Candy Match\u2019s primary monetization driver, we segmented high-LTV Really users with elevated ARPU from ad impressions and engagements to maximize IAA revenue. Additionally, we implemented cashback incentives for users favoring in-app purchases (IAP) over ad interactions to boost the IAP revenue stream.<\/p>\n\n\n\n

By leveraging unattributed first-party data, integrated with our DMP and enhanced by our ML algorithms, we precisely targeted Really users likely to engage daily, and either generate high ad impression volumes to maximize IAA or complete IAP transactions, optimizing overall revenue.<\/p>\n<\/div>\n\n\n\n

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