{"id":3930,"date":"2026-03-23T19:41:05","date_gmt":"2026-03-23T19:41:05","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=3930"},"modified":"2026-04-06T12:41:23","modified_gmt":"2026-04-06T12:41:23","slug":"how-we-exceeded-roas-d30-kpi-from-week-1-for-nhn-playarts-compass","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/2026\/03\/how-we-exceeded-roas-d30-kpi-from-week-1-for-nhn-playarts-compass\/","title":{"rendered":"How We Exceeded ROAS D30 KPI from Week 1 for NHN PlayArt’s #Compass"},"content":{"rendered":"\n

Download the PDF version of the case study<\/em><\/a><\/p>\n\n\n\n

\n
\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n\n
\n

We partnered with Insight Agency<\/strong> to re-engage churned users for NHN PlayArt\u2019s <\/strong>mobile game #Compass: Combat Providence Analysis System. <\/em><\/strong>#Compass<\/em> is a multiplayer 3v3 battle game with over 17 million downloads, featuring collaborations with major franchises such as Attack on Titan\u2122 and Sword Art Online\u2122.<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n

Results at a Glance<\/h2>\n\n\n\n
\n
\n

3x<\/strong><\/p>\n\n\n\n

ROAS D30 above the KPI
from Week 1<\/p>\n<\/div>\n\n\n\n

\n

<1 day<\/strong><\/p>\n\n\n\n

To define a creative champion
in a new creative set<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n

Campaign Goal<\/h2>\n\n\n\n

The campaign aimed to re-engage lapsed #Compass<\/em> players. The objective was to bring them back and drive incremental in-app purchase revenue.<\/p>\n\n\n\n

We were presented with a D30 ROAS KPI <\/strong>to measure the success of the campaign.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\n
\"\"<\/a><\/figure>\n\n\n\n
<\/div>\n\n\n\n

“By running multiple DSPs simultaneously under identical attribution conditions, we recognized the high predictive accuracy of Persona.ly<\/a>‘s advanced data-driven DSP and made bold budget allocations. By precisely targeting the core audience and gradually expanding to potential user segments, we strategically expanded our reach to other high-value segments, achieving both outstanding ROAS and massive campaign scale.”<\/p>\nToshifumi Kobayashi, Digital Marketing Division Specialist at Insight<\/strong> <\/cite><\/blockquote>\n\n\n\n

<\/div>\n\n\n\n

Programmatic Re-engagement Process <\/h2>\n\n\n\n

At the launch of the re-engagement campaign with NHN, we leveraged our proprietary Live Audiences segmentation engine<\/strong><\/a> – available to clients at no additional cost – to build a custom audience based on users\u2019 in-app behavior and inactivity window.<\/p>\n\n\n\n

Live Audiences<\/em> segmentation engine classifies users across multiple signals, including activity level, purchase history, and intent. It integrates directly and securely with clients\u2019 first-party data, eliminating the need for third-party tools.<\/p>\n\n\n\n

Audiences are updated in real time<\/strong>, enabling immediate exclusion of returning users and instant inclusion of newly qualified audience – an essential advantage in highly competitive gaming categories.<\/p>\n\n\n\n

Our programmatic DSP is directly integrated with global tier-1 ad exchanges and local Japanese ad exchanges, including Supership and Fluct. We process over 4 million ad auctions per second<\/strong>. These integrations and processing capabilities enable us to reach most users outside the \u201cwalled gardens\u201d <\/strong>globally. <\/p>\n\n\n\n

From the beginning of the campaign, we outperformed the ROAS D30 KPI three times<\/strong>.<\/p>\n\n\n\n

As we collected enough data, our ML-driven programmatic bidder identified users with a high likelihood of returning to the game and generating additional in-app purchases, as well as those unlikely to convert.

We then refined targeting to focus on users most likely to convert, further enhancing overall campaign performance.<\/p>\n\n\n\n

Leveraging a recent enhancement to our programmatic DSP consolidating multiple audience signals into a unified vector<\/strong>, we developed a custom ML targeting model. <\/strong>This enables precise targeting of high-intent users and accurate bidding based on their perceived value.<\/p>\n\n\n\n

The enhancement has already delivered incremental efficiency gains across multiple client campaigns.<\/p>\n\n\n\n

In #Compass\u2019s <\/em>case, it enabled us to significantly outperform the client\u2019s KPI while scaling the campaign.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Key Success Factors<\/h2>\n\n\n\n

ROAS D30 – Persona.ly Results vs. Benchmark<\/h3>\n\n\n\n

Our ML-driven DSP runs on a private dedicated cloud, processing over 4 million auctions per second and reaching the majority of users in the Japanese market.
This technological setup enables faster data processing, eliminates throttling, and reduces costs. Our advertisers directly benefit through improved cost efficiency and full transparency.<\/p>\n\n\n\n

\n
\n

Combined with our advanced targeting model, this infrastructure allows us to act quickly and bid smarter<\/strong>.<\/p>\n\n\n\n

This approach allowed us to surpass the performance of alternative DSPs by programmatically identifying users with the highest purchase intent, optimizing bid strategies in openRTB auctions, and allocating budgets to audiences with the greatest likelihood of in-app purchases.<\/strong><\/strong><\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n
<\/div>\n\n\n\n

Reaching High-LTV Users<\/h3>\n\n\n\n

Our ML-driven bidder includes vertical-specific features, with \u201cwhale detection<\/strong>\u201d built for gaming clients.
This capability identifies top-LTV users (top 1%) in the bid stream and adjusts bids based on market price and audience\u2019s projected value to ensure that our bid wins the auction.<\/p>\n\n\n\n

The main challenge was to sift through of millions of #Compass users and identify the segments of users who will most likely to re-engage in the game and make multiple in-app purchases, or fewer but larger IAPs.<\/strong><\/p>\n\n\n\n

This dynamic bidding strategy<\/strong> enabled us to successfully re-engage lapsed whale users and bring them back to #Compass.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

<\/p>\n\n\n\n

About NHN<\/h2>\n\n\n\n

NHN PlayArt, established in 2015, is a Japanese subsidiary of NHN, specializing in casual puzzle and real-time battle mobile games. NHN PlayArt’s leading titles include Line: Disney Tsum Tsum, Yo-kai Watch: Wibble Wobble and #Compass which have collectively surpassed 100M downloads. Their portfolio includes collaborations with popular franchises such as Attack on Titan\u2122, Hatsune Miku\u2122, and Sword Art Online\u2122 (SAO).<\/p>\n\n\n\n

About Insight<\/h2>\n\n\n\n

Insight Co. is a leading digital marketing agency based in Tokyo, specializing in programmatic advertising, affiliate marketing and creative production, providing full-scale marketing services. <\/p>\n\n\n\n

\n
\"\"<\/a><\/figure>\n\n\n\n
<\/div>\n\n\n\n

“We are absolutely delighted with our ongoing partnership with Insight and NHN PlayArt. The campaign has shown us the growing potential of retargeting within the Japanese mobile gaming market, and we are grateful to the NHN PlayArt and Insight teams\u2019 for their trust in the process which has been a key to the success. We are looking forward to another outstanding year together.”<\/p>\nElina Watanabe, Head of Business Development, Japan at Persona.ly<\/strong><\/cite><\/blockquote>\n\n\n\n

<\/div>\n\n\n\n

About Persona.ly<\/h2>\n\n\n\n

Persona.ly is a data-driven product company specializing in mobile user acquisition and retargeting, powered by proprietary machine learning algorithms and a robust first-party data management platform.<\/p>\n\n\n\n

We help leading mobile companies including King, Tencent, Papaya<\/a>, NextNinja<\/a>, Tilting Point<\/a>, Nexon<\/a> and many others reach and exceed their growth goals by accurately predicting which users are most likely to engage and convert. Our machine learning models are optimized to target high-value users based on predicted LTV, driving strong ROAS and long-term user quality.

Our in-house programmatic DSP<\/a> is directly integrated with top-tier ad exchanges and OEMs, processing over 4 million ad requests per second globally.

By combining real-time predictive analytics with programmatic scale, we empower our partners to unlock smarter growth, higher LTV, and measurable incremental impact<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Download the PDF version of the case study We partnered with Insight Agency to re-engage churned users for NHN PlayArt’s mobile game #Compass: Combat Providence Analysis System. #Compass is a multiplayer 3v3 battle game with over 17 million downloads, featuring collaborations with major franchises such as Attack on Titan™ and Sword Art Online™. Results at … <\/p>\n

Continue reading “How We Exceeded ROAS D30 KPI from Week 1 for NHN PlayArt’s #Compass”<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":4017,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[297,6,13],"tags":[],"acf":[],"yoast_head":"\nHow We Exceeded ROAS D30 KPI from Week 1 for NHN PlayArt's #Compass | Persona.ly - The Weekly Retention<\/title>\n<meta name=\"description\" content=\"Download the PDF version of the case study We partnered with Insight Agency to re-engage churned users for NHN PlayArt\u2019s mobile game #Compass: Combat\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.ly\/blog\/2026\/03\/how-we-exceeded-roas-d30-kpi-from-week-1-for-nhn-playarts-compass\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How We Exceeded ROAS D30 KPI from Week 1 for NHN PlayArt's #Compass | Persona.ly - The Weekly Retention\" \/>\n<meta property=\"og:description\" content=\"Download the PDF version of the case study We partnered with Insight Agency to re-engage churned users for NHN PlayArt\u2019s mobile game #Compass: Combat\" \/>\n<meta property=\"og:url\" content=\"https:\/\/persona.ly\/blog\/2026\/03\/how-we-exceeded-roas-d30-kpi-from-week-1-for-nhn-playarts-compass\/\" \/>\n<meta property=\"og:site_name\" content=\"Persona.ly - The Weekly Retention\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/persona.ly.monetization\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-23T19:41:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-06T12:41:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/12\/Compass-NHN-PlayArt-x-Insight-Re-engagement-case-study.png\" \/>\n\t<meta property=\"og:image:width\" content=\"780\" \/>\n\t<meta property=\"og:image:height\" content=\"408\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Galia Lahav\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@persona_ly\" \/>\n<meta name=\"twitter:site\" content=\"@persona_ly\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Galia Lahav\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/persona.ly\/blog\/2026\/03\/how-we-exceeded-roas-d30-kpi-from-week-1-for-nhn-playarts-compass\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/persona.ly\/blog\/2026\/03\/how-we-exceeded-roas-d30-kpi-from-week-1-for-nhn-playarts-compass\/\"},\"author\":{\"name\":\"Galia Lahav\",\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/person\/9ac7b51f9456bdfc3c949fce269f64db\"},\"headline\":\"How We Exceeded ROAS D30 KPI from Week 1 for NHN PlayArt’s #Compass\",\"datePublished\":\"2026-03-23T19:41:05+00:00\",\"dateModified\":\"2026-04-06T12:41:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/persona.ly\/blog\/2026\/03\/how-we-exceeded-roas-d30-kpi-from-week-1-for-nhn-playarts-compass\/\"},\"wordCount\":968,\"publisher\":{\"@id\":\"https:\/\/persona.ly\/blog\/#organization\"},\"articleSection\":[\"Case Study\",\"Mobile\",\"Partners\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/persona.ly\/blog\/2026\/03\/how-we-exceeded-roas-d30-kpi-from-week-1-for-nhn-playarts-compass\/\",\"url\":\"https:\/\/persona.ly\/blog\/2026\/03\/how-we-exceeded-roas-d30-kpi-from-week-1-for-nhn-playarts-compass\/\",\"name\":\"How We Exceeded ROAS D30 KPI from Week 1 for NHN PlayArt's #Compass | Persona.ly - The Weekly Retention\",\"isPartOf\":{\"@id\":\"https:\/\/persona.ly\/blog\/#website\"},\"datePublished\":\"2026-03-23T19:41:05+00:00\",\"dateModified\":\"2026-04-06T12:41:23+00:00\",\"description\":\"Download the PDF version of the case study We partnered with Insight Agency to re-engage churned users for NHN PlayArt\u2019s mobile game #Compass: Combat\",\"breadcrumb\":{\"@id\":\"https:\/\/persona.ly\/blog\/2026\/03\/how-we-exceeded-roas-d30-kpi-from-week-1-for-nhn-playarts-compass\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/persona.ly\/blog\/2026\/03\/how-we-exceeded-roas-d30-kpi-from-week-1-for-nhn-playarts-compass\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/persona.ly\/blog\/2026\/03\/how-we-exceeded-roas-d30-kpi-from-week-1-for-nhn-playarts-compass\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/persona.ly\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How We Exceeded ROAS D30 KPI from Week 1 for NHN PlayArt’s #Compass\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/persona.ly\/blog\/#website\",\"url\":\"https:\/\/persona.ly\/blog\/\",\"name\":\"Persona.ly - The Weekly Retention\",\"description\":\"Learn from our insights and get up to date on the current trends, industry paradigm shifts and our case studies.\",\"publisher\":{\"@id\":\"https:\/\/persona.ly\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/persona.ly\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/persona.ly\/blog\/#organization\",\"name\":\"Persona.ly - The Weekly Retention\",\"url\":\"https:\/\/persona.ly\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2022\/11\/logo_personaly.svg\",\"contentUrl\":\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2022\/11\/logo_personaly.svg\",\"caption\":\"Persona.ly - The Weekly Retention\"},\"image\":{\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/instagram.com\/Persona.ly\",\"https:\/\/www.linkedin.com\/company\/persona-ly\",\"https:\/\/www.facebook.com\/persona.ly.monetization\",\"https:\/\/twitter.com\/persona_ly\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/person\/9ac7b51f9456bdfc3c949fce269f64db\",\"name\":\"Galia Lahav\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/persona.ly\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/14e253c83219ad72f1dc17ed6323f292?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/14e253c83219ad72f1dc17ed6323f292?s=96&d=mm&r=g\",\"caption\":\"Galia Lahav\"},\"description\":\"Digital Marketing Manager at Persona.ly. Can talk for hours about comedy series, can't live without her morning coffee, has a superpower of being in three places simultaneously.\",\"url\":\"https:\/\/persona.ly\/blog\/author\/galia\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How We Exceeded ROAS D30 KPI from Week 1 for NHN PlayArt's #Compass | Persona.ly - The Weekly Retention","description":"Download the PDF version of the case study We partnered with Insight Agency to re-engage churned users for NHN PlayArt\u2019s mobile game #Compass: Combat","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/persona.ly\/blog\/2026\/03\/how-we-exceeded-roas-d30-kpi-from-week-1-for-nhn-playarts-compass\/","og_locale":"en_US","og_type":"article","og_title":"How We Exceeded ROAS D30 KPI from Week 1 for NHN PlayArt's #Compass | Persona.ly - The Weekly Retention","og_description":"Download the PDF version of the case study We partnered with Insight Agency to re-engage churned users for NHN PlayArt\u2019s mobile game #Compass: Combat","og_url":"https:\/\/persona.ly\/blog\/2026\/03\/how-we-exceeded-roas-d30-kpi-from-week-1-for-nhn-playarts-compass\/","og_site_name":"Persona.ly - The Weekly Retention","article_publisher":"https:\/\/www.facebook.com\/persona.ly.monetization","article_published_time":"2026-03-23T19:41:05+00:00","article_modified_time":"2026-04-06T12:41:23+00:00","og_image":[{"width":780,"height":408,"url":"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/12\/Compass-NHN-PlayArt-x-Insight-Re-engagement-case-study.png","type":"image\/png"}],"author":"Galia Lahav","twitter_card":"summary_large_image","twitter_creator":"@persona_ly","twitter_site":"@persona_ly","twitter_misc":{"Written by":"Galia Lahav","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/persona.ly\/blog\/2026\/03\/how-we-exceeded-roas-d30-kpi-from-week-1-for-nhn-playarts-compass\/#article","isPartOf":{"@id":"https:\/\/persona.ly\/blog\/2026\/03\/how-we-exceeded-roas-d30-kpi-from-week-1-for-nhn-playarts-compass\/"},"author":{"name":"Galia Lahav","@id":"https:\/\/persona.ly\/blog\/#\/schema\/person\/9ac7b51f9456bdfc3c949fce269f64db"},"headline":"How We Exceeded ROAS D30 KPI from Week 1 for NHN PlayArt’s #Compass","datePublished":"2026-03-23T19:41:05+00:00","dateModified":"2026-04-06T12:41:23+00:00","mainEntityOfPage":{"@id":"https:\/\/persona.ly\/blog\/2026\/03\/how-we-exceeded-roas-d30-kpi-from-week-1-for-nhn-playarts-compass\/"},"wordCount":968,"publisher":{"@id":"https:\/\/persona.ly\/blog\/#organization"},"articleSection":["Case Study","Mobile","Partners"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/persona.ly\/blog\/2026\/03\/how-we-exceeded-roas-d30-kpi-from-week-1-for-nhn-playarts-compass\/","url":"https:\/\/persona.ly\/blog\/2026\/03\/how-we-exceeded-roas-d30-kpi-from-week-1-for-nhn-playarts-compass\/","name":"How We Exceeded ROAS D30 KPI from Week 1 for NHN PlayArt's #Compass | Persona.ly - The Weekly Retention","isPartOf":{"@id":"https:\/\/persona.ly\/blog\/#website"},"datePublished":"2026-03-23T19:41:05+00:00","dateModified":"2026-04-06T12:41:23+00:00","description":"Download the PDF version of the case study We partnered with Insight Agency to re-engage churned users for NHN PlayArt\u2019s mobile game #Compass: Combat","breadcrumb":{"@id":"https:\/\/persona.ly\/blog\/2026\/03\/how-we-exceeded-roas-d30-kpi-from-week-1-for-nhn-playarts-compass\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/persona.ly\/blog\/2026\/03\/how-we-exceeded-roas-d30-kpi-from-week-1-for-nhn-playarts-compass\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/persona.ly\/blog\/2026\/03\/how-we-exceeded-roas-d30-kpi-from-week-1-for-nhn-playarts-compass\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/persona.ly\/blog\/"},{"@type":"ListItem","position":2,"name":"How We Exceeded ROAS D30 KPI from Week 1 for NHN PlayArt’s #Compass"}]},{"@type":"WebSite","@id":"https:\/\/persona.ly\/blog\/#website","url":"https:\/\/persona.ly\/blog\/","name":"Persona.ly - The Weekly Retention","description":"Learn from our insights and get up to date on the current trends, industry paradigm shifts and our case studies.","publisher":{"@id":"https:\/\/persona.ly\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/persona.ly\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/persona.ly\/blog\/#organization","name":"Persona.ly - The Weekly Retention","url":"https:\/\/persona.ly\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/persona.ly\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2022\/11\/logo_personaly.svg","contentUrl":"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2022\/11\/logo_personaly.svg","caption":"Persona.ly - The Weekly Retention"},"image":{"@id":"https:\/\/persona.ly\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/instagram.com\/Persona.ly","https:\/\/www.linkedin.com\/company\/persona-ly","https:\/\/www.facebook.com\/persona.ly.monetization","https:\/\/twitter.com\/persona_ly"]},{"@type":"Person","@id":"https:\/\/persona.ly\/blog\/#\/schema\/person\/9ac7b51f9456bdfc3c949fce269f64db","name":"Galia Lahav","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/persona.ly\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/14e253c83219ad72f1dc17ed6323f292?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/14e253c83219ad72f1dc17ed6323f292?s=96&d=mm&r=g","caption":"Galia Lahav"},"description":"Digital Marketing Manager at Persona.ly. Can talk for hours about comedy series, can't live without her morning coffee, has a superpower of being in three places simultaneously.","url":"https:\/\/persona.ly\/blog\/author\/galia\/"}]}},"_links":{"self":[{"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/posts\/3930"}],"collection":[{"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/comments?post=3930"}],"version-history":[{"count":17,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/posts\/3930\/revisions"}],"predecessor-version":[{"id":4128,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/posts\/3930\/revisions\/4128"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/media\/4017"}],"wp:attachment":[{"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/media?parent=3930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/categories?post=3930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/persona.ly\/blog\/wp-json\/wp\/v2\/tags?post=3930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}