{"id":3956,"date":"2026-01-18T11:47:14","date_gmt":"2026-01-18T11:47:14","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=3956"},"modified":"2026-01-18T11:48:22","modified_gmt":"2026-01-18T11:48:22","slug":"%eb%aa%a8%eb%b9%84%eb%a6%ad%ec%8a%a4%ec%9d%98-%eb%b8%8c%eb%a6%ad%ec%8a%a4-%eb%b8%8c%eb%a0%88%ec%9d%b4%ec%bb%a4-%ed%80%98%ec%8a%a4%ed%8a%b8ios-%eb%a6%ac%ec%9d%b8%ea%b2%8c%ec%9d%b4%ec%a7%80%eb%a8%bc","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ko\/2026\/01\/%eb%aa%a8%eb%b9%84%eb%a6%ad%ec%8a%a4%ec%9d%98-%eb%b8%8c%eb%a6%ad%ec%8a%a4-%eb%b8%8c%eb%a0%88%ec%9d%b4%ec%bb%a4-%ed%80%98%ec%8a%a4%ed%8a%b8ios-%eb%a6%ac%ec%9d%b8%ea%b2%8c%ec%9d%b4%ec%a7%80%eb%a8%bc\/","title":{"rendered":"\ubaa8\ube44\ub9ad\uc2a4\uc758 \ube0c\ub9ad\uc2a4 \ube0c\ub808\uc774\ucee4 \ud018\uc2a4\ud2b8(iOS \ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8)\uc5d0\uc11c ROAS D7 KPI\ub97c 3.4\ubc30 \ucd08\uacfc \ub2ec\uc131\ud55c \ubc29\ubc95"},"content":{"rendered":"\n

Download the PDF version of the case study<\/a><\/em><\/p>\n\n\n\n

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\uc6b0\ub9ac\ub294 \ubaa8\ube44\ub9ad\uc2a4\uc640 \ud611\ub825\ud558\uc5ec, \uc804 \uc138\uacc4 iOS\uc5d0\uc11c \uce90\uc8fc\uc5bc \uac8c\uc784 Bricks Breaker Quest\ub97c \uc774\ud0c8\ud55c \uc720\uc800\ub4e4\uc744 \ub2e4\uc2dc \uc720\uc785 \uc2dc\ud0a4\ub294 \ub9c8\ucf00\ud305\uc744 \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4<\/strong>.
\ubaa8\ube44\ub9ad\uc2a4\ub294 \uc804 \uc138\uacc4\uc5d0\uc11c \ub2e4\uc6b4\ub85c\ub4dc \uc218 \uae30\uc900 \uc0c1\uc704 3\uc704 \uc548\uc5d0 \ub4dc\ub294 \ud55c\uad6d\uc758 \ub300\ud45c\uc801\uc778 \uce90\uc8fc\uc5bc \ubaa8\ubc14\uc77c \uac8c\uc784 \uac1c\ubc1c\uc0ac\uc785\ub2c8\ub2e4.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\ud55c\ub208\uc5d0 \ubcf4\ub294 \uacb0\uacfc<\/h2>\n\n\n\n
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9x<\/strong><\/p>\n\n\n\n

10\uc8fc \ub9cc\uc5d0 \ucea0\ud398\uc778 \ud655\uc7a5<\/p>\n<\/div>\n\n\n\n

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>100%<\/strong><\/p>\n\n\n\n

1\uc8fc \ucc28\ubd80\ud130 ROAS D7 KPI \ucd08\uacfc \ub2ec\uc131<\/p>\n<\/div>\n\n\n\n

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3.4x<\/strong><\/p>\n\n\n\n

\u5230\u7b2c7\u5468\u8d85\u8d8aROAS D7 KPI<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\ucea0\ud398\uc778 \ubaa9\ud45c<\/h2>\n\n\n\n

\uc774\ubc88 \ucea0\ud398\uc778\uc758 \uad81\uadf9\uc801\uc778 \ubaa9\ud45c\ub294 \uc774\ud0c8\ud55c Bricks Breaker Quest \uc720\uc800\ub4e4\uc744 \ub2e4\uc2dc \uac8c\uc784\uc73c\ub85c \ubcf5\uadc0\uc2dc\ucf1c \ud65c\uc131 \uc720\uc800\ub85c \uc804\ud658\uc2dc\ud0a4\uace0, \uc774\ub97c \ud1b5\ud574 \uc778\uc571 \uad11\uace0(IAA) \uc218\uc775\uc744 \uadf9\ub300\ud654\ud558\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uc8fc\uc694 KPI\ub294 ROAS D7\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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\u201ciOS \ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucea0\ud398\uc778\uc758 \ucd08\uae30 \ub2e8\uacc4\ubd80\ud130 \uc6b0\ub9ac\ub294 KPI\ub97c \ub2ec\uc131\ud588\uc73c\uba70, \uacf5\uaca9\uc801\uc778 \uc9c0\ucd9c \uc99d\uac00\uac00 \uc544\ub2cc \ucea0\ud398\uc778 \ud559\uc2b5\uacfc \uc131\uacfc\ub97c \uae30\ubc18\uc73c\ub85c \uaddc\ubaa8\ub97c \ud655\uc7a5\ud588\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc, \ub2e8\uc21c\ud788 \ubcfc\ub968\uc744 \ud655\ubcf4\ud558\ub294 \ub370 \uadf8\uce58\uc9c0 \uc54a\uace0, KPI\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \ub2ec\uc131\ud558\uba74\uc11c \uc548\uc815\uc801\uc73c\ub85c \ud655\uc7a5\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.\u201d<\/p>\n\n\n\n

<\/p>\n\uc774\uc9c0\ud604 \u2013 \ubaa8\ube44\ub9ad\uc2a4 \ub9c8\ucf00\ud305\ud300 \ub9e4\ub2c8\uc800<\/em><\/strong><\/cite><\/blockquote>\n\n\n\n

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\ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ud504\ub85c\uc138\uc2a4<\/h2>\n\n\n\n

\uc6b0\ub9ac\uac00 \ubaa8\ube44\ub9ad\uc2a4\uc640 \ud568\uaed8 \ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud588\uc744 \ub54c, \uc790\uccb4 \uac1c\ubc1c\ud55c Live Audiences \uc138\uadf8\uba58\ud14c\uc774\uc158 \uc5d4\uc9c4<\/strong>(\ucd94\uac00 \ube44\uc6a9 \uc5c6\uc774 \uace0\uac1d\uc5d0\uac8c \uc81c\uacf5)\uc744 \ud65c\uc6a9\ud558\uc5ec \uac8c\uc784 \ub0b4 \ud65c\ub3d9(\ubc0f \ube44\ud65c\ub3d9)\uc5d0 \uae30\ubc18\ud55c \uc5ec\ub7ec \uc0ac\uc6a9\uc790 \uc138\uadf8\uba3c\ud2b8\ub97c \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac\uc758 \uc138\uadf8\uba58\ud14c\uc774\uc158 \uc5d4\uc9c4\uc740 \uc624\ub514\uc5b8\uc2a4\ub97c \uc138\ubc00\ud558\uac8c \ubd84\ub958\u00b7\ubd84\uc11d\ud558\uc5ec \uac00\uc7a5 \uc911\uc694\ud55c \uc0ac\uc6a9\uc790 \ucf54\ud638\ud2b8\ub97c \uc2dd\ubcc4\ud558\uace0 \ud0c0\uac9f\ud305\ud568\uc73c\ub85c\uc368 \uace0\uac1d\uc5d0\uac8c \ud0c1\uc6d4\ud55c \uc131\uacfc\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc6b0\ub9ac\uc758 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 ML \uae30\ubc18 DSP<\/strong>\ub294 \uc624\uc9c1 1\ud2f0\uc5b4 \uad11\uace0 \uc775\uc2a4\uccb4\uc778\uc9c0\uc640\ub9cc \uc9c1\uc811 \uc5f0\ub3d9\ub418\uc5b4 \uc788\uc73c\uba70, \ucd08\ub2f9 400\ub9cc \uac74 \uc774\uc0c1\uc758 \uad11\uace0 \uc694\uccad\uc744 \ucc98\ub9ac\ud569\ub2c8\ub2e4.
\uc774\ub97c \ud1b5\ud574 \uad11\uace0 \ub178\ucd9c \uc774\ud6c4 \uc571\uc744 \uc7ac\uc124\uce58\ud558\uac70\ub098 \ub2e4\uc2dc \uc2e4\ud589\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc624\ub514\uc5b8\uc2a4 \uc138\uadf8\uba3c\ud2b8\ub97c \uc2e0\uc18d\ud558\uac8c \ud30c\uc545\ud560 \uc218 \uc788\ub294 \uc2e0\ud638\ub97c \uc218\uc9d1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc6b0\ub9ac\uac00 \ucd08\uae30 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uc5ec \uc804\ud658 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc0ac\uc6a9\uc790 \uc138\uadf8\uba3c\ud2b8\ub97c \uc2dd\ubcc4\ud55c \ud6c4, \uc6b0\ub9ac \uc54c\uace0\ub9ac\uc998\uc740 \ud574\ub2f9 \ucf54\ud638\ud2b8\ub4e4\uc744 \ud0c0\uac9f\ud305\ud558\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uac00\uc7a5 \ud070 \uacfc\uc81c\ub294 \uc218\ucc9c\ub9cc \uba85\uc5d0 \ub2ec\ud558\ub294 Bricks Breaker Quest \uc720\uc800\ub4e4 \uac00\uc6b4\ub370, \uac8c\uc784\uc5d0 \ub354 \uc624\ub79c \uae30\uac04 \ucc38\uc5ec\ud558\uace0 \ub354 \ub9ce\uc740 \uad11\uace0\ub97c \uc2dc\uccad\ud558\uc5ec \uacb0\uacfc\uc801\uc73c\ub85c \uc778\uc571 \uad11\uace0(IAA) \uc218\uc775\uc744 \uadf9\ub300\ud654\ud560 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uc138\uadf8\uba3c\ud2b8\ub97c \uc2dd\ubcc4\ud558\ub294 \uac83<\/strong>\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ud074\ub77c\uc774\uc5b8\ud2b8\uc758 MMP\uc640 \uc9c1\uc811 \uc5f0\ub3d9\ud558\uace0 IAA \uc218\uc775\uc5d0 \ub300\ud55c \uc2e4\uc2dc\uac04 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud568\uc73c\ub85c\uc368, \uc6b0\ub9ac\uc758 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uc785\ucc30 \uc54c\uace0\ub9ac\uc998\uc740 \ucea0\ud398\uc778\uc744 \uc2e4\uc2dc\uac04\uc73c\ub85c \ucd5c\uc801\ud654\ud558\uace0 \uad11\uace0 \uace0\uc218\uc775 \uc774\uc6a9\uc790(ad whales)<\/strong>\ub97c \ud0c0\uac9f\ud305\ud558\uc5ec \uc131\uacfc\ub97c \uac15\ud654\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc0ac\uc6a9\uc790\uac00 Ad whales\ub85c \ubd84\ub958\ub418\ub294 \uacbd\uc6b0\ub294 \ub2e4\uc74c \ub450 \uac00\uc9c0\uc785\ub2c8\ub2e4:<\/p>\n\n\n\n

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  1. \uad11\uace0 \uc2dc\uccad\uc744 \ud1b5\ud55c \ub192\uc740 \ucc38\uc5ec\ub3c4<\/strong>
    – \uc0ac\uc6a9\uc790\ub294 \uc778\uc571 \uc138\uc158 \uc2dc\uac04\uc774 \uae38\uace0, \uad11\uace0 \ub178\ucd9c \uc218\uac00 \ub9ce\uc73c\uba70, \ud574\ub2f9 \ub178\ucd9c\uc758 \uc2dc\uc7a5 \uac00\uce58\uc640 \uad00\uacc4\uc5c6\uc774 \uafb8\uc900\ud788 \ud65c\ub3d9\ud569\ub2c8\ub2e4.
    – \uc774\ub7ec\ud55c \uc0ac\uc6a9\uc790\ub4e4\uc740 \uad11\uace0 \ub178\ucd9c\uc5d0 \ub300\ud55c \ub192\uc740 \uc218\uc6a9\uc131\uc744 \ubcf4\uc5ec\uc8fc\uba70, \ub2e8\uc77c \ub178\ucd9c\uc758 eCPM\uc774 \ud3c9\uade0\uc801\uc774\ub354\ub77c\ub3c4 \uc7a5\uae30\uc801\uc73c\ub85c \ub9e4\uc6b0 \ub192\uc740 \uac00\uce58\ub97c \uac00\uc9d1\ub2c8\ub2e4.
    <\/li>\n\n\n\n
  2. \ud0c1\uc6d4\ud55c \uc2dc\uc7a5 \uac00\uce58 (\ub192\uc740 eCPM \uc0ac\uc6a9\uc790)<\/strong>
    – \uc0ac\uc6a9\uc790\ub294 \uc804\uccb4 \uc2dc\uc7a5 \ub300\ube44 \ub9e4\uc6b0 \ub192\uc740 \ud6a8\uacfc\uc801 CPM(eCPM)\uc744 \uc0dd\uc131\ud569\ub2c8\ub2e4.
    – \uc774\ub7ec\ud55c \uc0ac\uc6a9\uc790\ub4e4\uc740 \uad11\uace0\uc8fc\uac00 \uc774\ub4e4\uc758 \ub178\ucd9c\uc5d0 \ub300\ud574 \ud504\ub9ac\ubbf8\uc5c4 \ub2e8\uac00\ub97c \uae30\uaebc\uc774 \uc9c0\ubd88\ud558\uae30 \ub54c\ubb38\uc5d0 \ud2b9\ud788 \ub192\uc740 \uac00\uce58\ub97c \uac00\uc9d1\ub2c8\ub2e4.<\/li>\n<\/ol>\n\n\n\n

    \uc774\ub7ec\ud55c \uc138\uadf8\uba3c\ud2b8\ub4e4\uc744 \uade0\ud615 \uc788\uac8c \uc6b4\uc601\ud568\uc73c\ub85c\uc368, \uc6b0\ub9ac\ub294 1\uc8fc \ucc28\ubd80\ud130 ROAS D7 KPI\ub97c \ud06c\uac8c \ucd08\uacfc \ub2ec\uc131\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4<\/strong>. \uc774\ub97c \ud1b5\ud574 2\uac1c\uc6d4 \ubc18 \ub3d9\uc548 \ucea0\ud398\uc778\uc744 9\ubc30\ub85c \uc548\uc815\uc801\uc73c\ub85c \ud655\uc7a5<\/strong>\ud558\uba74\uc11c KPI\ub97c \ud070 \ud3ed\uc73c\ub85c \ucd08\uacfc \ub2ec\uc131\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

    <\/div>\n\n\n\n

    \ucea0\ud398\uc778 \uacb0\uacfc<\/h2>\n\n\n\n

    ROAS D7 \uc131\uc7a5<\/strong><\/p>\n\n\n\n

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    \ubaa8\ube44\ub9ad\uc2a4\uc640 \ud568\uaed8 \ub9ac\ud0c0\uac8c\ud305 \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud55c \uccab \uc8fc\ubd80\ud130, CPM\uc774 \ub192\uac70\ub098 \uad11\uace0\ub97c \ub9ce\uc774 \uc2dc\uccad\ud558\ub294 \uc624\ub514\uc5b8\uc2a4(\uad11\uace0 \uace0\uc218\uc775 \uc774\uc6a9\uc790, ad whales)\ub97c \uc804\ub7b5\uc801\uc73c\ub85c \ud0c0\uac9f\ud305\ud558\uc5ec ROAS D7 KPI\ub97c \ud06c\uac8c \ucd08\uacfc \ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4. 4\uc8fc \ucc28\uc5d0\ub294 ROAS D7 KPI\ub97c 3.2\ubc30 \ucd08\uacfc \ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

    \ub354 \ub9ce\uc740 \uae0d\uc815\uc801\uc778 \uc2e0\ud638\ub97c \uc218\uc9d1\ud558\uba74\uc11c, \uc6b0\ub9ac\uc758 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 ML \uae30\ubc18 \uc54c\uace0\ub9ac\uc998\uc740 \uc5b4\ub5a4 \uc624\ub514\uc5b8\uc2a4 \uc138\uadf8\uba3c\ud2b8\uac00 \ud65c\ubc1c\ud55c \uc720\uc800\ub85c \uc804\ud658\ub420 \uac00\ub2a5\uc131\uc774 \ub192\uc740\uc9c0 \uc815\ud655\ud558\uac8c \uc608\uce21\ud558\uace0 \ud574\ub2f9 \uc138\uadf8\uba3c\ud2b8\uc5d0 \uc9d1\uc911\ud588\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc, \uc778\uc571 \uacb0\uc81c(IAP)\ub97c \ud1b5\ud574 \uc2e4\uc81c \uc720\ub8cc \uc0ac\uc6a9\uc790\ub85c \uc804\ud658\ub41c \uc624\ub514\uc5b8\uc2a4<\/strong>\ub97c \uc131\uacf5\uc801\uc73c\ub85c \ub9ac\uc778\uac8c\uc774\uc9c0\ud560 \uc218 \uc788\uc5c8\uace0, \uc774\ub294 \ucea0\ud398\uc778 \uc131\uacfc\ub97c \ub354\uc6b1 \uac15\ud654\ud558\ub294 \ub370 \uae30\uc5ec\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>\n<\/div>\n\n\n\n

    7\uc8fc \ucc28\uae4c\uc9c0 \uc778\uc571 \uacb0\uc81c(IAP)\uac00 \uc804\uccb4 D7 ROAS(IAA + IAP)\ub97c \ucd94\uac00\uc801\uc73c\ub85c \ub04c\uc5b4\uc62c\ub9ac\uba70<\/strong>, \uad11\uace0 \uc218\uc775\uacfc \uacb0\uc81c\uac00 \ucea0\ud398\uc778 \uc131\uacfc\uc5d0 \uacb0\ud569\ub41c \ud6a8\uacfc\ub97c \ubcf4\uc5ec\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4. IAA\uc640 IAP \uac04\uc758 \uade0\ud615\uc740 \uc548\uc815\uc801\uc778 KPI \ucd08\uacfc \ub2ec\uc131\uacfc \ub3d9\uc2dc\uc5d0 \uc9c0\uc18d\uc801\uc778 \ud655\uc7a5\uc744 \uac00\ub2a5\ud558\uac8c \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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    \"D7<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n
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    \ucea0\ud398\uc778 \ud655\uc7a5<\/h2>\n\n\n\n

    \ubaa8\ube44\ub9ad\uc2a4\uc640\uc758 \ucea0\ud398\uc778 \ucd08\uae30\ubd80\ud130 KPI\ub97c \uc5ec\ub7ec \ucc28\ub840 \ucd08\uacfc \ub2ec\uc131\ud568\uc73c\ub85c\uc368, \ub300\uaddc\ubaa8 \uc131\uacfc\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub2e4\ub294 \uc790\uc2e0\uac10\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ucd08\uae30 \uc131\uacf5\uc740 \ubaa8\ube44\ub9ad\uc2a4 \ud300\uc774 \ucea0\ud398\uc778\uc744 \uafb8\uc900\ud788 \ud655\uc7a5\ud558\ub3c4\ub85d \uc774\ub04c\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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    \uc6b0\ub9ac DSP\ub294 \uc608\uce21 \uc785\ucc30\uac00\uc640 \uc608\uce21 LTV\uc5d0 \uae30\ubc18\ud574 \uc785\ucc30 \uc804\ub7b5\uc744 \ucd5c\uc801\ud654\ud560 \uc218 \uc788\uc73c\uba70, MMP\ub85c\ubd80\ud130 \uc2e4\uc2dc\uac04 \ub370\uc774\ud130\ub97c \uc81c\uacf5\ubc1b\uc74c\uc73c\ub85c\uc368<\/strong> \ub610 \ud55c \ub2e8\uacc4 \ub192\uc740 \uc218\uc900\uc758 \ucd5c\uc801\ud654\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc785\ucc30 \ucd5c\uc801\ud654\ub97c \ud1b5\ud574 \uc624\ub514\uc5b8\uc2a4\uc758 LTV\uac00 \uc785\ucc30\uac00\ubcf4\ub2e4 \ub192\uac8c \uc720\uc9c0\ub418\ub3c4\ub85d \ud558\uc5ec, \ucea0\ud398\uc778\uc744 \ud655\uc7a5\ud558\uba74\uc11c\ub3c4 ROAS \uc131\uc7a5\uc744 \uc704\ud55c \ucda9\ubd84\ud55c \uc5ec\uc9c0\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>\n\n\n\n

    \n
    \"\"<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n


    \uc774\ud6c4 \uba87 \uc8fc \ub3d9\uc548 \uc6b0\ub9ac\ub294 \ucea0\ud398\uc778 \ud655\uc7a5\uc744 \uc774\uc5b4\uac00\uba70, 10\uc8fc \uc774\ub0b4\uc5d0 \uc57d 9\ubc30 \uaddc\ubaa8 \ud655\uc7a5\uc5d0 \ub3c4\ub2ec\ud588\uace0, \ub3d9\uc2dc\uc5d0 ROAS D7 KPI\ub97c \ud06c\uac8c \ucd08\uacfc \ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

    Mobirix \uc18c\uac1c<\/h2>\n\n\n\n

    2004\ub144\uc5d0 \uc124\ub9bd\ub41c Mobirix\ub294 \uc811\uadfc\ud558\uae30 \uc27d\uace0 \uce90\uc8fc\uc5bc\ud55c \uac8c\uc784\ud50c\ub808\uc774\ub85c \uc798 \uc54c\ub824\uc9c4 \uae00\ub85c\ubc8c \ubaa8\ubc14\uc77c \uac8c\uc784 \uac1c\ubc1c\uc0ac\uc774\uc790 \ud37c\ube14\ub9ac\uc154\ub85c \uc790\ub9ac\ub9e4\uae40\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc2a4\ud29c\ub514\uc624\ub294 Bricks Breaker Quest\uc640 \uac19\uc740 \ud788\ud2b8\uc791\uc744 \ud3ec\ud568\ud574 \uc548\ub4dc\ub85c\uc774\ub4dc\uc640 iOS\uc5d0\uc11c 200\uac1c \uc774\uc0c1\uc758 \ud0c0\uc774\ud2c0\uc744 \ucd9c\uc2dc\ud588\uc73c\uba70, \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ud55c\uad6d\uc744 \ub300\ud45c\ud558\ub294 \uc0c1\uc704 \ud37c\ube14\ub9ac\uc154\ub85c \uafb8\uc900\ud788 \uc774\ub984\uc744 \uc62c\ub9ac\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

    \n
    \"Rachel<\/a><\/figure>\n\n\n\n
    <\/div>\n\n\n\n

    \u201c\ubaa8\ubc14\uc77c \uac8c\uc784 \uc2dc\uc7a5\uc5d0\uc11c\ub294 IAA \uc911\uc2ec \ud0c0\uc774\ud2c0\uc5d0\ub294 \ub9ac\ud0c0\uac8c\ud305\uc774 \uc801\ud569\ud558\uc9c0 \uc54a\ub2e4\uace0 \uc5ec\uaca8\uc9c0\uace4 \ud558\uc9c0\ub9cc, Mobirix\uc758 \uc131\uacf5\uc740 \uc774\ub7ec\ud55c \uac8c\uc784 \uac1c\ubc1c\uc0ac\ub4e4\ub3c4 \ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucea0\ud398\uc778\uc744 \ubc18\ub4dc\uc2dc \ud14c\uc2a4\ud2b8\ud574 \ubcfc \uac00\uce58\uac00 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n

    Persona.ly\uc758 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 DSP\ub294 \ucc38\uc5ec \ud328\ud134\uc5d0 \uae30\ubc18\ud574 \uad11\uace0 \uace0\uc218\uc775 \uc774\uc6a9\uc790(ad whales)\ub97c \ub3d9\uc801\uc73c\ub85c \ud0c0\uac9f\ud305\ud558\uc5ec \ub192\uc740 IAA \uc218\uc775\uc744 \ucc3d\ucd9c\ud560 \uc218 \uc788\ub3c4\ub85d \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

    \uc6b0\ub9ac\ub294 iOS \ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \uc194\ub8e8\uc158\uc774 Bricks Breaker Quest\uc5d0\uc11c \uac15\ub825\ud55c \uc131\uacfc\ub97c \ub0bc \uc218 \uc788\uc5c8\ub358 \uc810\uc744 \ub9e4\uc6b0 \uae30\uc058\uac8c \uc0dd\uac01\ud569\ub2c8\ub2e4. \uc6b0\ub9ac\uc758 ML \ubaa8\ub378\uc740 \uc2e4\uc2dc\uac04\uc73c\ub85c \ud0c0\uac9f\ud305\uc744 \uc870\uc815\ud560 \uc218 \uc788\ub294 \uc720\uc5f0\uc131\uc744 \uac16\ucd94\uace0 \uc788\uc5b4 KPI\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \ucd08\uacfc \ub2ec\uc131\ud588\uc73c\uba70, \uc774\ub294 \uacbd\uc7c1\uc774 \uce58\uc5f4\ud55c \uc2dc\uc7a5 \ud658\uacbd\uc5d0\uc11c\ub3c4 Persona.ly\uac00 \ud655\uc7a5 \uac00\ub2a5\ud558\uace0 \uc784\ud329\ud2b8 \uc788\ub294 \uacb0\uacfc\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc74c\uc744 \uc785\uc99d\ud569\ub2c8\ub2e4.\u201d<\/p>\nRachel SEO<\/a> – <\/strong>Persona.ly \ud55c\uad6d \ube44\uc988\ub2c8\uc2a4 \uac1c\ubc1c \ub514\ub809\ud130<\/cite><\/blockquote>\n\n\n\n

    <\/div>\n\n\n\n

    Persona.ly \uc18c\uac1c<\/h2>\n\n\n\n

    Persona.ly\ub294 \ub3c5\uc790\uc801\uc778 \uba38\uc2e0\ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uacfc \uac15\ub825\ud55c \ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ub370\uc774\ud130 \uad00\ub9ac \ud50c\ub7ab\ud3fc\uc744 \uae30\ubc18\uc73c\ub85c, \ubaa8\ubc14\uc77c \uc720\uc800 \ud655\ubcf4 \ubc0f \ub9ac\ud0c0\uac8c\ud305\uc744 \uc804\ubb38\uc73c\ub85c \ud558\ub294 \ub370\uc774\ud130 \uc911\uc2ec\uc758 \uc81c\ud488 \ud68c\uc0ac\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

    \uc6b0\ub9ac\ub294 King, Tencent, Papaya, NextNinja, Tilting Point, Nexon \ub4f1 \uc8fc\uc694 \ubaa8\ubc14\uc77c \uae30\uc5c5\ub4e4\uc774 \ucc38\uc5ec \ubc0f \uc804\ud658 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uc0ac\uc6a9\uc790\ub97c \uc815\ud655\ud788 \uc608\uce21\ud558\uc5ec \uc131\uc7a5 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uace0 \ucd08\uacfc \ub2ec\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \ub2f9\uc0ac\uc758 \uba38\uc2e0\ub7ec\ub2dd \ubaa8\ub378\uc740 \uc608\uce21\ub41c LTV\ub97c \uae30\ubc18\uc73c\ub85c \uace0\uac00\uce58 \uc0ac\uc6a9\uc790\ub97c \ud0c0\uac9f\ud305\ud558\ub3c4\ub85d \ucd5c\uc801\ud654\ub418\uc5b4 \uc788\uc5b4, \uac15\ub825\ud55c ROAS\uc640 \uc7a5\uae30\uc801\uc778 \uc0ac\uc6a9\uc790 \ud488\uc9c8\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.

    \ub2f9\uc0ac\uc758 \uc778\ud558\uc6b0\uc2a4 \ud504\ub85c\uadf8\ub7a8\ub9e4\ud2f1 DSP\ub294 \uae00\ub85c\ubc8c \ucd5c\uc0c1\uc704 \uc560\ub4dc \uc775\uc2a4\uccb4\uc778\uc9c0 \ubc0f OEM\uacfc \uc9c1\uc811 \uc5f0\ub3d9\ub418\uc5b4 \uc788\uc73c\uba70, \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ucd08\ub2f9 400\ub9cc \uac74 \uc774\uc0c1\uc758 \uad11\uace0 \uc694\uccad\uc744 \ucc98\ub9ac\ud569\ub2c8\ub2e4.

    \uc2e4\uc2dc\uac04 \uc608\uce21 \ubd84\uc11d\uacfc \ud504\ub85c\uadf8\ub7a8\ub9e4\ud2f1\uc758 \ub300\uaddc\ubaa8 \ud655\uc7a5\uc131\uc744 \uacb0\ud569\ud558\uc5ec, \ud30c\ud2b8\ub108\ub4e4\uc774 \ub354 \uc2a4\ub9c8\ud2b8\ud55c \uc131\uc7a5, \ub354 \ub192\uc740 LTV, \uadf8\ub9ac\uace0 \uce21\uc815 \uac00\ub2a5\ud55c \uc810\uc9c4\uc801 \uc131\uacfc\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Download the PDF version of the case study 우리는 모비릭스와 협력하여, 전 세계 iOS에서 캐주얼 게임 Bricks Breaker Quest를 이탈한 유저들을 다시 유입 시키는 마케팅을 진행했습니다.모비릭스는 전 세계에서 다운로드 수 기준 상위 3위 안에 드는 한국의 대표적인 캐주얼 모바일 게임 개발사입니다. 한눈에 보는 결과 9x 10주 만에 캠페인 확장 >100% 1주 차부터 ROAS D7 KPI … <\/p>\n

    Continue reading “\ubaa8\ube44\ub9ad\uc2a4\uc758 \ube0c\ub9ad\uc2a4 \ube0c\ub808\uc774\ucee4 \ud018\uc2a4\ud2b8(iOS \ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8)\uc5d0\uc11c ROAS D7 KPI\ub97c 3.4\ubc30 \ucd08\uacfc \ub2ec\uc131\ud55c \ubc29\ubc95”<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":3729,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[297,66],"tags":[2443],"acf":[],"yoast_head":"\n\ubaa8\ube44\ub9ad\uc2a4\uc758 \ube0c\ub9ad\uc2a4 \ube0c\ub808\uc774\ucee4 \ud018\uc2a4\ud2b8(iOS \ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8)\uc5d0\uc11c ROAS D7 KPI\ub97c 3.4\ubc30 \ucd08\uacfc \ub2ec\uc131\ud55c \ubc29\ubc95 | Persona.ly - The Weekly Retention<\/title>\n<meta name=\"description\" content=\"Download the PDF version of the case study \uc6b0\ub9ac\ub294 \ubaa8\ube44\ub9ad\uc2a4\uc640 \ud611\ub825\ud558\uc5ec, \uc804 \uc138\uacc4 iOS\uc5d0\uc11c \uce90\uc8fc\uc5bc \uac8c\uc784 Bricks Breaker Quest\ub97c \uc774\ud0c8\ud55c \uc720\uc800\ub4e4\uc744 \ub2e4\uc2dc \uc720\uc785 \uc2dc\ud0a4\ub294 \ub9c8\ucf00\ud305\uc744 \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4.\ubaa8\ube44\ub9ad\uc2a4\ub294 \uc804 \uc138\uacc4\uc5d0\uc11c \ub2e4\uc6b4\ub85c\ub4dc \uc218 \uae30\uc900\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.ly\/blog\/ko\/2026\/01\/\ubaa8\ube44\ub9ad\uc2a4\uc758-\ube0c\ub9ad\uc2a4-\ube0c\ub808\uc774\ucee4-\ud018\uc2a4\ud2b8ios-\ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ubaa8\ube44\ub9ad\uc2a4\uc758 \ube0c\ub9ad\uc2a4 \ube0c\ub808\uc774\ucee4 \ud018\uc2a4\ud2b8(iOS \ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8)\uc5d0\uc11c ROAS D7 KPI\ub97c 3.4\ubc30 \ucd08\uacfc \ub2ec\uc131\ud55c \ubc29\ubc95 | Persona.ly - 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