{"id":3962,"date":"2026-01-18T11:52:10","date_gmt":"2026-01-18T11:52:10","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=3962"},"modified":"2026-01-18T11:52:11","modified_gmt":"2026-01-18T11:52:11","slug":"mobirix%e3%81%aebricks-breaker-quest%ef%bc%88ios%e3%83%aa%e3%82%a8%e3%83%b3%e3%82%b2%e3%83%bc%e3%82%b8%e3%83%a1%e3%83%b3%e3%83%88%ef%bc%89%e3%81%a7roas-d7-kpi%e3%82%923-4%e5%80%8d%e4%b8%8a%e5%9b%9e-2","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ja\/2026\/01\/mobirix%e3%81%aebricks-breaker-quest%ef%bc%88ios%e3%83%aa%e3%82%a8%e3%83%b3%e3%82%b2%e3%83%bc%e3%82%b8%e3%83%a1%e3%83%b3%e3%83%88%ef%bc%89%e3%81%a7roas-d7-kpi%e3%82%923-4%e5%80%8d%e4%b8%8a%e5%9b%9e-2\/","title":{"rendered":"Mobirix\u306eBricks Breaker Quest\uff08iOS\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\uff09\u3067ROAS D7 KPI\u30923.4\u500d\u4e0a\u56de\u3063\u305f\u65b9\u6cd5"},"content":{"rendered":"\n

Download the PDF version of the case study<\/em><\/a><\/p>\n\n\n\n

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\u79c1\u305f\u3061\u306fMobirix\u3068\u63d0\u643a\u3057\u3001\u540c\u793e\u306e\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u300eBricks Breaker Quest\u300f\u306eiOS\u96e2\u8131\u30e6\u30fc\u30b6\u30fc\u3092\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u898f\u6a21\u3067\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u3057\u307e\u3057\u305f<\/strong>\u3002Mobirix\u306f\u4e16\u754c\u7684\u306b\u6700\u3082\u591a\u304f\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3055\u308c\u3066\u3044\u308b\u97d3\u56fd\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u30c8\u30c3\u30d73\u306b\u5165\u308b\u30ab\u30b8\u30e5\u30a2\u30eb\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u958b\u767a\u4f1a\u793e\u3067\u3059\u3002<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u7d50\u679c<\/h2>\n\n\n\n
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9x<\/strong><\/p>\n\n\n\n

10\u9031\u9593\u3067\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u30b9\u30b1\u30fc\u30eb<\/p>\n<\/div>\n\n\n\n

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>100%<\/strong><\/p>\n\n\n\n

1\u9031\u76ee\u304b\u3089ROAS D7 KPI\u3092\u4e0a\u56de\u308b\u6210\u679c<\/p>\n<\/div>\n\n\n\n

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3.4x<\/strong><\/p>\n\n\n\n

7\u9031\u76ee\u3067ROAS D7 KPI\u3092\u4e0a\u56de\u308b\u6210\u679c<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u76ee\u6a19<\/h2>\n\n\n\n

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<\/p>\nJihyun Lee – Mobirix \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc<\/strong><\/cite><\/blockquote>\n\n\n\n

<\/div>\n\n\n\n

\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u3000\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30d7\u30ed\u30bb\u30b9<\/h2>\n\n\n\n

Mobirix\u3068\u306e\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u958b\u59cb\u3057\u305f\u969b\u3001\u5f53\u793e\u72ec\u81ea\u306eLive Audiences\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30a8\u30f3\u30b8\u30f3<\/strong>\uff08\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306b\u306f\u8ffd\u52a0\u8cbb\u7528\u306a\u3057\u3067\u63d0\u4f9b\uff09\u3092\u6d3b\u7528\u3057\u3001\u30b2\u30fc\u30e0\u5185\u3067\u306e\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\uff08\u304a\u3088\u3073\u975e\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\uff09\u306b\u57fa\u3065\u3044\u3066\u8907\u6570\u306e\u30e6\u30fc\u30b6\u30fc\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u4f5c\u6210\u3057\u307e\u3057\u305f\u3002\u79c1\u305f\u3061\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30a8\u30f3\u30b8\u30f3\u306e\u6a5f\u80fd\u306b\u3088\u308a\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u7d30\u304b\u304f\u5206\u6790\u3057\u3001\u6700\u3082\u91cd\u8981\u306a\u30e6\u30fc\u30b6\u30fc\u30b3\u30db\u30fc\u30c8\u3092\u7279\u5b9a\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u3053\u3068\u3067\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306b\u5353\u8d8a\u3057\u305f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n

\u5f53\u793e\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afML\u99c6\u52d5DSP<\/strong>\u306f\u3001\u30c6\u30a3\u30a21\u306e\u5e83\u544a\u30a8\u30af\u30b9\u30c1\u30a7\u30f3\u30b8\u3068\u306e\u307f\u7d71\u5408\u3055\u308c\u3066\u304a\u308a\u3001\u6bce\u79d2400\u4e07\u4ef6\u4ee5\u4e0a\u306e\u5e83\u544a\u30ea\u30af\u30a8\u30b9\u30c8\u3092\u51e6\u7406\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5e83\u544a\u3092\u76ee\u306b\u3057\u305f\u7d50\u679c\u30a2\u30d7\u30ea\u3092\u518d\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3001\u307e\u305f\u306f\u518d\u8d77\u52d5\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306e\u30b7\u30b0\u30ca\u30eb\u3092\u8fc5\u901f\u306b\u53ce\u96c6\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306e\u521d\u671f\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u305f\u5f8c\u3001\u5f53\u793e\u306e\u30d3\u30c3\u30c0\u30fc\u304c\u305d\u306e\u30b3\u30db\u30fc\u30c8\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3057\u59cb\u3081\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u6700\u5927\u306e\u8ab2\u984c\u306f\u3001\u6570\u5343\u4e07\u306b\u53ca\u3076\u300eBricks Breaker Quest\u300f\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u4e2d\u304b\u3089\u3001\u9577\u6642\u9593\u30b2\u30fc\u30e0\u306b\u53c2\u52a0\u3057\u3001\u3088\u308a\u591a\u304f\u306e\u5e83\u544a\u3092\u8996\u8074\u3059\u308b\u3053\u3068\u3067\u3001\u6700\u7d42\u7684\u306b\u30a4\u30f3\u30a2\u30d7\u30ea\u5185\u5e83\u544a\uff08IAA\uff09\u53ce\u76ca\u3092\u6700\u5927\u5316\u3059\u308b\u53ef\u80fd\u6027\u304c\u6700\u3082\u9ad8\u3044\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068<\/strong>\u3067\u3057\u305f\u3002<\/p>\n\n\n\n

\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306eMMP\u3068\u76f4\u63a5\u7d71\u5408\u3057\u3001IAA\u53ce\u76ca\u306b\u95a2\u3059\u308b\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3059\u308b\u3053\u3068\u3067\u3001\u5f53\u793e\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30d3\u30c3\u30c0\u30fc\u306f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u6700\u9069\u5316\u3057\u3001\u5e83\u544a\u9ad8\u53ce\u76ca\u30e6\u30fc\u30b6\u30fc\uff08ad whales\uff09<\/strong>\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u3053\u3068\u3067\u6210\u679c\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u30e6\u30fc\u30b6\u30fc\u304cAd Whale\u3068\u898b\u306a\u3055\u308c\u308b\u306e\u306f\u3001\u6b21\u306e\u3044\u305a\u308c\u304b\u306e\u5834\u5408\u3067\u3059:<\/p>\n\n\n\n

    \n
  1. \u5e83\u544a\u8996\u8074\u306b\u3088\u308b\u9ad8\u3044\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/strong>
    – \u30e6\u30fc\u30b6\u30fc\u306f\u3001\u30a4\u30f3\u30a2\u30d7\u30ea\u30bb\u30c3\u30b7\u30e7\u30f3\u6642\u9593\u304c\u9577\u304f\u3001\u5e83\u544a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u304c\u591a\u304f\u3001\u305d\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u5e02\u5834\u4fa1\u5024\u306b\u95a2\u4fc2\u306a\u304f\u4e00\u8cab\u3057\u3066\u6d3b\u52d5\u3057\u3066\u3044\u307e\u3059\u3002
    – \u3053\u308c\u3089\u306e\u30e6\u30fc\u30b6\u30fc\u306f\u5e83\u544a\u9732\u51fa\u306b\u5bfe\u3059\u308b\u8010\u6027\u304c\u975e\u5e38\u306b\u9ad8\u304f\u30011\u56de\u3042\u305f\u308a\u306eeCPM\u304c\u5e73\u5747\u7684\u3067\u3042\u3063\u3066\u3082\u3001\u9577\u671f\u7684\u306b\u306f\u975e\u5e38\u306b\u4fa1\u5024\u306e\u9ad8\u3044\u5b58\u5728\u3068\u306a\u308a\u307e\u3059\u3002
    <\/li>\n\n\n\n
  2. \u5353\u8d8a\u3057\u305f\u5e02\u5834\u4fa1\u5024\uff08\u9ad8eCPM\u30e6\u30fc\u30b6\u30fc\uff09<\/strong>
    -\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u5e02\u5834\u5168\u4f53\u3068\u6bd4\u8f03\u3057\u3066\u975e\u5e38\u306b\u9ad8\u3044\u5b9f\u52b9CPM\uff08eCPM\uff09\u3092\u751f\u307f\u51fa\u3057\u307e\u3059\u3002
    – \u3053\u308c\u3089\u306e\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u5e83\u544a\u4e3b\u304c\u305d\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306b\u5bfe\u3057\u3066\u30d7\u30ec\u30df\u30a2\u30e0\u6599\u91d1\u3092\u652f\u6255\u3046\u610f\u6b32\u304c\u3042\u308b\u305f\u3081\u3001\u7279\u306b\u4fa1\u5024\u304c\u9ad8\u3044\u5b58\u5728\u3067\u3059\u3002<\/li>\n<\/ol>\n\n\n\n

    \u3053\u308c\u3089\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u306b\u30d0\u30e9\u30f3\u30b9\u3055\u305b\u308b\u3053\u3068\u3067\u30011\u9031\u76ee\u304b\u3089ROAS D7 KPI\u3092\u5927\u304d\u304f\u4e0a\u56de\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f<\/strong>\u3002\u305d\u306e\u7d50\u679c\u30012\u304b\u6708\u534a\u306e\u9593\u306b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30929\u500d\u306b\u7740\u5b9f\u306b\u30b9\u30b1\u30fc\u30eb\u3057\u3001KPI\u3092\u5927\u5e45\u306b\u8d85\u3048\u308b\u6210\u679c\u3092\u9054\u6210\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

    <\/div>\n\n\n\n

    \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7d50\u679c<\/h2>\n\n\n\n

    ROAS D7 \u6210\u9577<\/strong><\/p>\n\n\n\n

    \n
    \n

    Mobirix\u3068\u306e\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u958b\u59cb\u3057\u305f1\u9031\u76ee\u304b\u3089\u3001CPM\u304c\u9ad8\u3044\u3001\u307e\u305f\u306f\u5e83\u544a\u3092\u591a\u304f\u8996\u8074\u3059\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\uff08ad whales<\/strong>\uff09\u3092\u6226\u7565\u7684\u306b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u3053\u3068\u3067\u3001ROAS D7 KPI\u3092\u5927\u304d\u304f\u4e0a\u56de\u308b\u6210\u679c\u3092\u9054\u6210\u3057\u307e\u3057\u305f\u30024\u9031\u76ee\u306b\u306fROAS D7 KPI\u30923.2\u500d\u4e0a\u56de\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

    \u3055\u3089\u306b\u591a\u304f\u306e\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u30b7\u30b0\u30ca\u30eb\u3092\u53d7\u3051\u53d6\u308b\u306b\u3064\u308c\u3066\u3001\u5f53\u793e\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afML\u99c6\u52d5\u30d3\u30c3\u30c0\u30fc\u306f\u3001\u3069\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c8\u304c\u30a8\u30f3\u30b2\u30fc\u30b8\u30c9\u30e6\u30fc\u30b6\u30fc\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u304b\u3092\u6b63\u78ba\u306b\u4e88\u6e2c\u3057\u3001\u305d\u308c\u3089\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u6ce8\u529b\u3057\u307e\u3057\u305f\u3002
    \u305d\u306e\u7d50\u679c\u3001\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\uff08IAP\uff09\u3092\u901a\u3058\u3066\u6709\u6599\u30e6\u30fc\u30b6\u30fc\u306b\u8ee2\u63db\u3057\u305f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u3059\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u3055\u3089\u306b\u5f37\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n<\/div>\n<\/div>\n\n\n\n

    7\u9031\u76ee\u307e\u3067\u306bIAP\u306f\u5168\u4f53\u306eD7 ROAS\uff08IAA + IAP\uff09\u3092\u3055\u3089\u306b\u62bc\u3057\u4e0a\u3052<\/strong>\u3001\u5e83\u544a\u53ce\u76ca\u3068\u8ab2\u91d1\u306e\u4e21\u65b9\u304c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u6210\u679c\u306b\u53ca\u307c\u3059\u76f8\u4e57\u52b9\u679c\u3092\u793a\u3057\u307e\u3057\u305f\u3002IAA\u3068IAP\u306e\u30d0\u30e9\u30f3\u30b9\u306b\u3088\u308a\u3001KPI\u3092\u5b89\u5b9a\u3057\u3066\u4e0a\u56de\u308a\u306a\u304c\u3089\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u62e1\u5927\u3057\u7d9a\u3051\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

    \n
    \n
    \"D7-First-Unique-Re-purchase-Cost-Reduction-and-Bid-Price-Increase-JA\"<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n
    <\/div>\n\n\n\n
    <\/div>\n\n\n\n

    \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u62e1\u5927<\/h2>\n\n\n\n

    Mobirix\u3068\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u958b\u59cb\u5f53\u521d\u304b\u3089\u3001KPI\u3092\u4f55\u5ea6\u3082\u4e0a\u56de\u308b\u3053\u3068\u3067\u3001\u5927\u898f\u6a21\u306a\u6210\u679c\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3068\u3044\u3046\u81ea\u4fe1\u3092\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002\u3053\u306e\u521d\u671f\u306e\u6210\u529f\u304c\u3001Mobirix\u30c1\u30fc\u30e0\u306b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u7740\u5b9f\u306b\u62e1\u5927\u3059\u308b\u52d5\u6a5f\u3092\u4e0e\u3048\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

    \n
    \n

    \u5f53\u793e\u306eDSP\u306f\u3001\u4e88\u6e2c\u5165\u672d\u4fa1\u683c\u3068\u4e88\u6e2cLTV\u306b\u57fa\u3065\u3044\u3066\u5165\u672d\u6226\u7565\u3092\u6700\u9069\u5316\u3059\u308b\u6a5f\u80fd\u3092\u6301\u3061\u3001\u3055\u3089\u306bMMP\u304b\u3089\u306e\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067<\/strong>\u3001\u3082\u3046\u4e00\u6bb5\u968e\u9ad8\u3044\u30ec\u30d9\u30eb\u306e\u6700\u9069\u5316\u3092\u5b9f\u73fe\u3057\u307e\u3057\u305f\u3002\u5165\u672d\u6700\u9069\u5316\u306b\u3088\u308a\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306eLTV\u304c\u5165\u672d\u4fa1\u683c\u3092\u4e0a\u56de\u308b\u3053\u3068\u3092\u78ba\u4fdd\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u62e1\u5927\u3057\u306a\u304c\u3089ROAS\u6210\u9577\u306e\u305f\u3081\u306e\u5341\u5206\u306a\u4f59\u5730\u3092\u6b8b\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n<\/div>\n\n\n\n

    \n
    \"\"<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n


    \u305d\u306e\u5f8c\u306e\u6570\u9031\u9593\u3082\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u62e1\u5927\u3057\u7d9a\u3051\u3001\u6700\u7d42\u7684\u306b\u306f10\u9031\u9593\u3067\u7d049\u500d\u306e\u30b9\u30b1\u30fc\u30ea\u30f3\u30b0\u3092\u9054\u6210\u3057\u3001ROAS D7 KPI\u3092\u5927\u304d\u304f\u4e0a\u56de\u308b\u6210\u679c\u3092\u6b8b\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

    Mobirix\u306b\u3064\u3044\u3066<\/h2>\n\n\n\n

    2004\u5e74\u306b\u8a2d\u7acb\u3055\u308c\u305fMobirix\u306f\u3001\u89aa\u3057\u307f\u3084\u3059\u304f\u30ab\u30b8\u30e5\u30a2\u30eb\u306a\u30b2\u30fc\u30e0\u30d7\u30ec\u30a4\u3067\u77e5\u3089\u308c\u308b\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u958b\u767a\u4f1a\u793e\u517c\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3068\u3057\u3066\u306e\u5730\u4f4d\u3092\u78ba\u7acb\u3057\u307e\u3057\u305f\u3002\u540c\u30b9\u30bf\u30b8\u30aa\u306f\u3001Android\u3068iOS\u5411\u3051\u306b\u300eBricks Breaker Quest\u300f\u306a\u3069\u306e\u30d2\u30c3\u30c8\u4f5c\u3092\u542b\u3080200\u4ee5\u4e0a\u306e\u30bf\u30a4\u30c8\u30eb\u3092\u30ea\u30ea\u30fc\u30b9\u3057\u3066\u304a\u308a\u3001\u4e16\u754c\u7684\u306b\u97d3\u56fd\u3092\u4ee3\u8868\u3059\u308b\u6709\u529b\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u4e00\u3064\u3068\u3057\u3066\u5e38\u306b\u4e0a\u4f4d\u306b\u30e9\u30f3\u30af\u30a4\u30f3\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

    \n
    \"Rachel<\/a><\/figure>\n\n\n\n
    <\/div>\n\n\n\n

    \u300c\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u5e02\u5834\u3067\u306f\u3001IAA\u4e2d\u5fc3\u306e\u30bf\u30a4\u30c8\u30eb\u306b\u306f\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u4e0d\u5411\u304d\u3060\u3068\u8003\u3048\u3089\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u304c\u3001Mobirix\u306e\u6210\u529f\u306f\u3001\u3053\u306e\u3088\u3046\u306a\u30b2\u30fc\u30e0\u958b\u767a\u4f1a\u793e\u3082\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u8a66\u3059\u3079\u304d\u3067\u3042\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

    Persona.ly\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDSP\u306f\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30d1\u30bf\u30fc\u30f3\u306b\u57fa\u3065\u3044\u3066ad whales\u3092\u52d5\u7684\u306b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3057\u3001\u9ad8\u3044IAA\u53ce\u76ca\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6700\u9069\u5316\u3059\u308b\u70b9\u3067\u512a\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

    \u79c1\u305f\u3061\u306f\u3001iOS\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u300eBricks Breaker Quest\u300f\u3067\u5f37\u529b\u306a\u6210\u679c\u3092\u3082\u305f\u3089\u3057\u305f\u3053\u3068\u3092\u975e\u5e38\u306b\u5b09\u3057\u304f\u601d\u3044\u307e\u3059\u3002\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u8abf\u6574\u3067\u304d\u308bML\u30e2\u30c7\u30eb\u306e\u9069\u5fdc\u529b\u306b\u3088\u308a\u3001\u5e38\u306bKPI\u3092\u4e0a\u56de\u308b\u3053\u3068\u304c\u3067\u304d\u3001Persona.ly\u304c\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u5e02\u5834\u74b0\u5883\u3067\u62e1\u5f35\u53ef\u80fd\u3067\u5927\u304d\u306a\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u4e0e\u3048\u308b\u6210\u679c\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3053\u3068\u3092\u793a\u3057\u307e\u3057\u305f\u3002\u300d<\/p>\nRachel SEO<\/a> – Persona.ly \u97d3\u56fd\u30d3\u30b8\u30cd\u30b9\u958b\u767a\u30c7\u30a3\u30ec\u30af\u30bf\u30fc<\/em><\/strong><\/cite><\/blockquote>\n\n\n\n

    <\/div>\n\n\n\n

    Persona.ly\u306b\u3064\u3044\u3066<\/h2>\n\n\n\n

    Persona.ly\u306f\u3001\u72ec\u81ea\u306e\u6a5f\u68b0\u5b66\u7fd2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3068\u5f37\u529b\u306a\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u7ba1\u7406\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u6d3b\u7528\u3057\u3001\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u304a\u3088\u3073\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u5c02\u9580\u3068\u3059\u308b\u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u4f01\u696d\u3067\u3059\u3002<\/p>\n\n\n\n

    \u79c1\u305f\u3061\u306f\u3001King\u3001Tencent\u3001Papaya\u3001NextNinja\u3001Tilting Point\u3001Nexon\u306a\u3069\u306e\u4e3b\u8981\u306a\u30e2\u30d0\u30a4\u30eb\u4f01\u696d\u304c\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304a\u3088\u3073\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u53ef\u80fd\u6027\u304c\u6700\u3082\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u6b63\u78ba\u306b\u4e88\u6e2c\u3057\u3001\u6210\u9577\u76ee\u6a19\u3092\u9054\u6210\u30fb\u8d85\u904e\u3067\u304d\u308b\u3088\u3046\u652f\u63f4\u3057\u3066\u3044\u307e\u3059\u3002\u5f53\u793e\u306e\u6a5f\u68b0\u5b66\u7fd2\u30e2\u30c7\u30eb\u306f\u3001\u4e88\u6e2c\u3055\u308c\u305fLTV\u306b\u57fa\u3065\u304d\u9ad8\u4fa1\u5024\u306a\u30e6\u30fc\u30b6\u30fc\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u3088\u3046\u6700\u9069\u5316\u3055\u308c\u3066\u304a\u308a\u3001\u9ad8\u3044ROAS\u3068\u9577\u671f\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u54c1\u8cea\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002

    \u5f53\u793e\u306e\u81ea\u793e\u958b\u767a\u306b\u3088\u308b\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDSP\u306f\u3001\u30c8\u30c3\u30d7\u30c6\u30a3\u30a2\u306e\u30a2\u30c9\u30a8\u30af\u30b9\u30c1\u30a7\u30f3\u30b8\u3084OEM\u3068\u76f4\u63a5\u7d71\u5408\u3055\u308c\u3066\u304a\u308a\u3001\u4e16\u754c\u4e2d\u3067\u6bce\u79d2400\u4e07\u4ef6\u4ee5\u4e0a\u306e\u5e83\u544a\u30ea\u30af\u30a8\u30b9\u30c8\u3092\u51e6\u7406\u3057\u3066\u3044\u307e\u3059\u3002

    \u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u4e88\u6e2c\u5206\u6790\u3068\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30b9\u30b1\u30fc\u30eb\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u304c\u3088\u308a\u30b9\u30de\u30fc\u30c8\u306a\u6210\u9577\u3001\u3088\u308a\u9ad8\u3044LTV\u3001\u305d\u3057\u3066\u6e2c\u5b9a\u53ef\u80fd\u306a\u5897\u5206\u52b9\u679c\u3092\u5b9f\u73fe\u3067\u304d\u308b\u3088\u3046\u652f\u63f4\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

    Download the PDF version of the case study 私たちはMobirixと提携し、同社のカジュアルゲーム『Bricks Breaker Quest』のiOS離脱ユーザーを、グローバル規模でリエンゲージしました。Mobirixは世界的に最も多くダウンロードされている韓国パブリッシャーのトップ3に入るカジュアルモバイルゲーム開発会社です。 結果 9x 10週間でキャンペーンをスケール >100% 1週目からROAS D7 KPIを上回る成果 3.4x 7週目でROAS D7 KPIを上回る成果 キャンペーン目標 このキャンペーンの最終的な目的は『Bricks Breaker Quest』から離脱したユーザーを再びゲームに呼び戻し、アクティブユーザーへと転換させアプリ内広告（IAA）の収益を最大化することでした。主要なKPIはROAS D7でした。 プログラマティック　リエンゲージメントプロセス Mobirixとのリエンゲージメントキャンペーンを開始した際、当社独自のLive Audiencesセグメンテーションエンジン（クライアントには追加費用なしで提供）を活用し、ゲーム内でのアクティビティ（および非アクティビティ）に基づいて複数のユーザーセグメントを作成しました。私たちのセグメンテーションエンジンの機能により、オーディエンスを細かく分析し、最も重要なユーザーコホートを特定・ターゲティングすることで、クライアントに卓越したパフォーマンスを提供することが可能です。 当社のプログラマティックML駆動DSPは、ティア1の広告エクスチェンジとのみ統合されており、毎秒400万件以上の広告リクエストを処理しています。これにより、広告を目にした結果アプリを再インストール、または再起動する可能性が高いオーディエンスセグメントを特定するためのシグナルを迅速に収集することができます。 コンバージョンの可能性が高いユーザーセグメントを特定するための初期データを収集した後、当社のビッダーがそのコホートをターゲティングし始めました。 最大の課題は、数千万に及ぶ『Bricks Breaker Quest』のユーザーの中から、長時間ゲームに参加し、より多くの広告を視聴することで、最終的にインアプリ内広告（IAA）収益を最大化する可能性が最も高いセグメントを特定することでした。 クライアントのMMPと直接統合し、IAA収益に関するリアルタイムデータを取得することで、当社のプログラマティックビッダーはキャンペーンをリアルタイムで最適化し、広告高収益ユーザー（ad whales）をターゲティングすることで成果を向上させることができました。 ユーザーがAd Whaleと見なされるのは、次のいずれかの場合です: これらのセグメントをプログラマティックにバランスさせることで、1週目からROAS D7 KPIを大きく上回ることができました。その結果、2か月半の間にキャンペーンを9倍に着実にスケールし、KPIを大幅に超える成果を達成しました。 キャンペーン結果 ROAS D7 成長 Mobirixとのリターゲティングキャンペーンを開始した1週目から、CPMが高い、または広告を多く視聴するオーディエンス（ad whales）を戦略的にターゲティングすることで、ROAS D7 KPIを大きく上回る成果を達成しました。4週目にはROAS D7 KPIを3.2倍上回りました。 さらに多くのポジティブなシグナルを受け取るにつれて、当社のプログラマティックML駆動ビッダーは、どのオーディエンスセグメントがエンゲージドユーザーになる可能性が高いかを正確に予測し、それらのセグメントに注力しました。その結果、アプリ内課金（IAP）を通じて有料ユーザーに転換したオーディエンスをリエンゲージすることに成功し、キャンペーンパフォーマンスをさらに強化することができました。 7週目までにIAPは全体のD7 ROAS（IAA … <\/p>\n

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