{"id":3965,"date":"2026-01-18T12:19:37","date_gmt":"2026-01-18T12:19:37","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=3965"},"modified":"2026-01-18T13:02:48","modified_gmt":"2026-01-18T13:02:48","slug":"%eb%84%a5%ec%8a%a8-%eb%a7%88%eb%b9%84%eb%85%b8%ea%b8%b0-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%ba%a0%ed%8e%98%ec%9d%b8%ec%97%90%ec%84%9c-15%eb%b0%b0-%ec%8a%a4%ec%bc%80%ec%9d%bc-%ed%99%95","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ko\/2026\/01\/%eb%84%a5%ec%8a%a8-%eb%a7%88%eb%b9%84%eb%85%b8%ea%b8%b0-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%ba%a0%ed%8e%98%ec%9d%b8%ec%97%90%ec%84%9c-15%eb%b0%b0-%ec%8a%a4%ec%bc%80%ec%9d%bc-%ed%99%95\/","title":{"rendered":"\ub125\uc2a8 \u2018\ub9c8\ube44\ub178\uae30 \ubaa8\ubc14\uc77c\u2019 \ucea0\ud398\uc778\uc5d0\uc11c 15\ubc30 \uc2a4\ucf00\uc77c \ud655\uc7a5\uacfc \ub3d9\uc2dc\uc5d0 \ub9ac\uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ube44\uc6a9 KPI\ub97c 25% \uac1c\uc120\ud55c \uc0ac\ub840"},"content":{"rendered":"\n<p style=\"font-size:15px\"> <em><a href=\"https:\/\/content.cdn.personaly.bid\/case_studies\/nexon_x_personaly_programmatic_reengagement_kr.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download the PDF version of the case study<\/a><\/em><\/p>\n\n\n\n<div class=\"is-layout-flex wp-container-3 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-top\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/12\/Mabinogi-Mobile-\ub9c8\ube44\ub178\uae30-\ubaa8\ubc14\uc77c-on-Android-and-iOS.webp\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/12\/Mabinogi-Mobile-\ub9c8\ube44\ub178\uae30-\ubaa8\ubc14\uc77c-on-Android-and-iOS.webp\" alt=\"\" class=\"wp-image-3911\" width=\"177\" height=\"177\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:75%\">\n<p>\uc800\ud76c\ub294 \ub125\uc2a8\uacfc \ud611\ub825\ud574, \uadf8\ub4e4\uc758 \uc778\uae30 MMORPG \ud0c0\uc774\ud2c0 \ub9c8\ube44\ub178\uae30 \ubaa8\ubc14\uc77c\uc758 \uc548\ub4dc\ub85c\uc774\ub4dc \ubc0f iOS \ub9ac\ud0c0\uac8c\ud305 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub125\uc2a8\uc740 \uba54\uc774\ud50c\uc2a4\ud1a0\ub9ac, \ub358\uc804\uc564\ud30c\uc774\ud130, \uc11c\ub4e0\uc5b4\ud0dd \ub4f1 40\uac1c \uc774\uc0c1\uc758 \uac8c\uc784 \ud0c0\uc774\ud2c0\uc744 \ubcf4\uc720\ud55c \uae00\ub85c\ubc8c \uc628\ub77c\uc778 \uac8c\uc784 \ub9ac\ub354\uc785\ub2c8\ub2e4.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>\uc8fc\uc694 \uc131\uacfc \uc694\uc57d<\/h2>\n\n\n\n<div class=\"is-layout-flex wp-container-7 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\">\n<p class=\"has-text-align-left has-x-large-font-size\"><strong>15x<\/strong><\/p>\n\n\n\n<p>15\ubc30 \u2013 8\uc8fc \ub9cc\uc758 \ucea0\ud398\uc778 \uaddc\ubaa8 \ud655\uc7a5<\/p>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\">\n<p class=\"has-x-large-font-size\"><strong>25%<\/strong><\/p>\n\n\n\n<p>25% \u2013 15\ubc30 \uaddc\ubaa8 \ud655\uc7a5 \uc2dc\uc810(8\uc8fc\ucc28)\uc5d0\uc11c \ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ube44\uc6a9 KPI \ub300\ube44 \ucd08\uacfc \ub2ec\uc131<\/p>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\">\n<p class=\"has-x-large-font-size\"><strong>3x<\/strong><\/p>\n\n\n\n<p>3\ubc30 \u2013 8\uc8fc\ucc28 \uae30\uc900 Re-attributions per Mille \uc131\uc7a5<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>\ucea0\ud398\uc778 \ubaa9\ud45c<\/h2>\n\n\n\n<p>\ucea0\ud398\uc778\uc758 \ud575\uc2ec \ubaa9\ud45c\ub294 \uc774\ud0c8 \uc720\uc800\ub97c \ub2e4\uc2dc \uac8c\uc784\uc73c\ub85c \ubcf5\uadc0\uc2dc\ud0a4\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul>\n<li>\uacfc\uac70\uc5d0 \uacb0\uc81c \uc774\ub825\uc774 \uc5c6\ub294 \uc720\uc800 \u2192 \uccab IAP(\uc778\uc571 \uad6c\ub9e4) \uc720\ub3c4<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>\uae30\uc874 \uacb0\uc81c \uc720\uc800 \u2192 \ucd94\uac00 IAP \uc720\ub3c4<\/li>\n<\/ul>\n\n\n\n<p>\uadf8\ub9ac\uace0 \uc7ac\ud65c\uc131\ud654\ub2f9 \ube44\uc6a9(Cost per Reactivation) \uc774 KPI\ub85c \uc124\uc815\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/12\/Seungbin-Bae-Kyungpyo-Brian-Hong-UA-Managers-at-Nexon.webp\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/12\/Seungbin-Bae-Kyungpyo-Brian-Hong-UA-Managers-at-Nexon.webp\" alt=\"Seungbin Bae &amp; Kyungpyo Brian Hong UA Managers at Nexon\" class=\"wp-image-3912\" width=\"180\" height=\"235\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u201c\ub9c8\ube44\ub178\uae30 \ubaa8\ubc14\uc77c \ub9ac\ud0c0\uac8c\ud305 \ucea0\ud398\uc778\uc740 \uc2dc\uc791\ubd80\ud130 \uc608\uc0c1\ubcf4\ub2e4 \uc88b\uc740 \uc131\uacfc\ub97c \ubcf4\uc5ec\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4.<br>ML \uae30\ubc18 \ud0c0\uac8c\ud305\uc774 \ub9e4\uc6b0 \uc798 \ub9de\uc544\ub5a8\uc5b4\uc838, \ud37c\ud3ec\uba3c\uc2a4\ub97c \uc548\uc815\uc801\uc73c\ub85c \uc720\uc9c0\ud558\uba74\uc11c \ucea0\ud398\uc778\uc744 \uc6d0\ud65c\ud558\uac8c \ud655\ub300\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<br>\uc720\uc800 \uc7ac\ucc38\uc5ec\uc640 \ub9ac\ud150\uc158 \ud5a5\uc0c1\ub3c4 \uc778\uc0c1\uc801\uc774\uc5c8\uc73c\uba70, Persona.ly\uc640\uc758 \ud611\uc5c5\uc774 \uc774\uc5d0 \ud070 \ub3c4\uc6c0\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<br>\uc55e\uc73c\ub85c\ub3c4 \uc774 \ubaa8\uba58\ud140\uc744 \ud568\uaed8 \uc774\uc5b4\uac08 \uc218 \uc788\uae30\ub97c \uae30\ub300\ud569\ub2c8\ub2e4.\u201d<\/p>\n\n\n\n<p><\/p>\n<cite><strong>\ub125\uc2a8 UA \ub9e4\ub2c8\uc800<br>\ubc30\uc2b9\ube48 &amp; \ud64d\uacbd\ud45c \ube0c\ub77c\uc774\uc5b8<\/strong><\/cite><\/blockquote>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>Programmatic Re-engagement Process <\/h2>\n\n\n\n<p>\ub9c8\ube44\ub178\uae30 \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud560 \ub54c, \uc800\ud76c\ub294 \uc790\uccb4 \uac1c\ubc1c\ud55c \uc624\ub514\uc5b8\uc2a4 \uc138\ubd84\ud654 \uc5d4\uc9c4 Live Audiences(\ucd94\uac00 \ube44\uc6a9 \uc5c6\uc774 \uc81c\uacf5)\ub97c \ud65c\uc6a9\ud558\uc5ec, 7\uc77c \uc774\uc0c1 \ube44\ud65c\uc131 \uc0c1\ud0dc\uc600\ub358 \uc720\uc800\ub4e4\ub85c \uad6c\uc131\ub41c \uc624\ub514\uc5b8\uc2a4\ub97c \ube60\ub974\uac8c \uc0dd\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ucea0\ud398\uc778 \ucd08\uae30 \ub2e8\uacc4(\uc800\ube44\uc6a9 \ud559\uc2b5 \ub2e8\uacc4)\uc5d0\uc11c, ML \uae30\ubc18 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 DSP\ub294 \uac8c\uc784\uc5d0 \ubcf5\uadc0\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc624\ub514\uc5b8\uc2a4 \ud2b9\uc131\uc744 \ud30c\uc545\ud588\uc2b5\ub2c8\ub2e4.<br>\ucd08\uae30 \ucea0\ud398\uc778 \uc138\ud305\uc740 \uc804\ubc18\uc801\uc73c\ub85c \uc774\ud0c8 \uc720\uc800\ub97c \ud0c0\uac9f\ud305\ud588\uc74c\uc5d0\ub3c4 KPI\ub97c \ud06c\uac8c \uc0c1\ud68c\ud558\ub294 \uc131\uacfc\ub97c \ubcf4\uc600\uc73c\uba70, \uc774\ub294 \uc800\ud76c \ud0c0\uac8c\ud305 \uc54c\uace0\ub9ac\uc998\uc774 \uc720\uc800 \ud2b9\uc131, \uc2dc\uac04\ub300, \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c, \uc9c0\uba74 \uc870\ud569 \uc911 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \uc870\ud569\uc744 \ube60\ub974\uac8c \ud0d0\uc0c9\ud574 \uc7ac\ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\uace0, \ucc38\uc5ec \ube44\uc6a9\uc744 \ube60\ub974\uac8c \ub0ae\ucd94\uc5c8\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ucea0\ud398\uc778 \uc2dc\uc791\ubd80\ud130 \uc7ac\ucc38\uc5ec\ub2f9 \ube44\uc6a9 KPI\ub97c 4\ubc30 \ucd08\uacfc \ub2ec\uc131\ud558\uba70, \ubaa9\ud45c \ube44\uc6a9\uc758 1\/4 \uc218\uc900\uc73c\ub85c \uc720\uc800\ub97c \uc7ac\ucc38\uc5ec\uc2dc\ud0ac \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 ML \uae30\ubc18 \ube44\ub354\uac00 \uc5b4\ub5a4 \uc624\ub514\uc5b8\uc2a4 \uc138\uadf8\uba3c\ud2b8\uac00 \uc7ac\ucc38\uc5ec\ud558\uace0 \uac8c\uc784 \ud50c\ub808\uc774\ub97c \uc774\uc5b4\uac08 \uac00\ub2a5\uc131\uc774 \ub192\uc740\uc9c0 \ud310\ub2e8\ud560 \ub9cc\ud07c \ucda9\ubd84\ud55c \uae0d\uc815\uc801 \uc2dc\uadf8\ub110\uc744 \ud655\ubcf4\ud55c \ud6c4, \uc6b0\ub9ac\ub294 \ucea0\ud398\uc778 \uaddc\ubaa8\ub97c \ud06c\uac8c \ud655\uc7a5\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<br>\uc774 \uacfc\uc815\uc5d0\uc11c \uc7ac\ucc38\uc5ec\ub2f9 \ube44\uc6a9 KPI\ub97c \ud06c\uac8c \ucd08\uacfc \ub2ec\uc131\ud588\uc744 \ubfd0 \uc544\ub2c8\ub77c, Re-attributions per Mille\uc640 D7 \ub9ac\ud150\uc158 \ub610\ud55c \uac1c\uc120\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>\ucea0\ud398\uc778 \uacb0\uacfc<\/h2>\n\n\n\n<p><strong>\ucea0\ud398\uc778 \uaddc\ubaa8 \ubc0f \ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ube44\uc6a9 \ud655\uc7a5<\/strong><\/p>\n\n\n\n<p>\ucea0\ud398\uc778 \ucd08\uae30 \ub2e8\uacc4\uc5d0\uc11c\ub294 \uc18c\uaddc\ubaa8\ub85c \uc6b4\uc601\ud558\uba70 \uc7ac\ucc38\uc5ec \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc8fc\uc694 \uc720\uc800 \uc138\uadf8\uba3c\ud2b8\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ud655\ubcf4\ud588\uc2b5\ub2c8\ub2e4.<br>ML \ubaa8\ub378\uc774 \uc5b4\ub5a4 \uc624\ub514\uc5b8\uc2a4 \uc138\uadf8\uba3c\ud2b8\uac00 \uc804\ud658 \uac00\ub2a5\uc131\uc774 \ub192\uc740\uc9c0(\ub9c8\ube44\ub178\uae30 \uc7ac\uc2e4\ud589 \ub610\ub294 \uc7ac\uc124\uce58) \ubd84\ub958\ud560 \ucda9\ubd84\ud55c \uc0d8\ud50c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud55c \ud6c4, 8\uc8fc \ub9cc\uc5d0 \ucea0\ud398\uc778 \uaddc\ubaa8\ub97c 15\ubc30\ub85c \ud655\uc7a5\ud558\uba74\uc11c \uc7ac\ucc38\uc5ec \ube44\uc6a9 KPI\ub97c 25% \ucd08\uacfc \ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div class=\"is-layout-flex wp-container-9 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/12\/Cost-Per-Re-attribution-Relative-to-KPI-and-Campaign-Scaling-Nexon-Mabinogi-re-engagement-with-Persona.ly-1.webp\"><img decoding=\"async\" loading=\"lazy\" width=\"691\" height=\"401\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/12\/Cost-Per-Re-attribution-Relative-to-KPI-and-Campaign-Scaling-Nexon-Mabinogi-re-engagement-with-Persona.ly-1.webp\" alt=\"\" class=\"wp-image-3914\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>Re-attributions CVR \ubc0f D7 \ub9ac\ud150\uc158 \uc131\uc7a5<\/h2>\n\n\n\n<p>\ucea0\ud398\uc778\uc758 \uc8fc\uc694 \uacfc\uc81c\ub294 \uc131\ub2a5\uc744 \uc720\uc9c0\ud558\uba74\uc11c \uaddc\ubaa8\ub97c \ud655\uc7a5\ud558\ub294 \uac83\uc774\uc5c8\uc73c\uba70, \ud2b9\ud788 \uac8c\uc784\uc744 \uc7ac\uc2e4\ud589\ud558\uac70\ub098 \uc7ac\uc124\uce58\ud560 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uc720\uc800\ub9cc\uc744 \uc7ac\ucc38\uc5ec\uc2dc\ud0a4\ub294 \ub370 \uc9d1\uc911\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div class=\"is-layout-flex wp-container-12 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:40%\">\n<p class=\"has-medium-font-size\">\uc774\ud0c8 \uc720\uc800 \uc624\ub514\uc5b8\uc2a4 \ub0b4 \ud2b9\uc815 \uc138\uadf8\uba3c\ud2b8\ub97c \uc815\ud655\ud788 \ud0c0\uac9f\ud305\ud568\uc73c\ub85c\uc368, \uc6b0\ub9ac\ub294 D7 \ub9ac\ud150\uc158\uc744 \uc720\uc9c0\ud558\uace0 \uac1c\uc120\ud588\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c, 1\uc8fc\ucc28 \ub300\ube44 8\uc8fc\ucc28\uc5d0 Re-attributions per Mille\ub97c 3\ubc30 \uc131\uc7a5\uc2dc\ud0ac \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:60%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/12\/Re-attributions-per-Mille-and-D7-Retention-Growth-mabinogi-re-engagement-with-persona.ly_.webp\"><img decoding=\"async\" loading=\"lazy\" width=\"587\" height=\"647\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/12\/Re-attributions-per-Mille-and-D7-Retention-Growth-mabinogi-re-engagement-with-persona.ly_.webp\" alt=\"\" class=\"wp-image-3915\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2>\ub125\uc2a8 \uc18c\uac1c<\/h2>\n\n\n\n<p>\ub125\uc2a8(NEXON)\uc740 \uc7a5\uae30 IP \ud504\ub79c\ucc28\uc774\uc988\uc640 \ub6f0\uc5b4\ub09c \ub77c\uc774\ube0c \uc6b4\uc601 \uc804\ubb38\uc131\uc744 \uac16\ucd98 \uae00\ub85c\ubc8c \uc628\ub77c\uc778 \uac8c\uc784 \uc120\ub450 \uae30\uc5c5\uc73c\ub85c, \uc774\ub97c \ud1b5\ud574 \uac8c\uc784\uc758 \uc218\uba85\uc744 \uc218\uc2ed \ub144 \ub2e8\uc704\ub85c \uc5f0\uc7a5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. 1994\ub144\uc5d0 \uc124\ub9bd\ub41c \ub125\uc2a8\uc740 \ub2e4\uc591\ud55c \uc7a5\ub974\uc5d0\uc11c 40\uac1c \uc774\uc0c1\uc758 \ub77c\uc774\ube0c \uac8c\uc784\uc744 \uc6b4\uc601\ud558\uba70, 190\uac1c \uc774\uc0c1\uc758 \uad6d\uac00\uc5d0\uc11c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uba54\uc774\ud50c\uc2a4\ud1a0\ub9ac(MapleStory)\uc640 \ub358\uc804\uc564\ud30c\uc774\ud130(Dungeon&amp;Fighter)\ub97c \ud3ec\ud568\ud55c \ub125\uc2a8\uc758 \ub300\ud45c \uac8c\uc784\ub4e4\uc740 \uc7a5\uae30\uac04\uc5d0 \uac78\uccd0 \uc548\uc815\uc801\uc778 \uc131\uc7a5\uc744 \ubcf4\uc5ec\uc8fc\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2024\/09\/Rachel-SEO-Business-Development-Director-Korea-at-Persona.ly-1.webp\"><img decoding=\"async\" loading=\"lazy\" width=\"145\" height=\"296\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2024\/09\/Rachel-SEO-Business-Development-Director-Korea-at-Persona.ly-1.webp\" alt=\"Rachel SEO - Business Development Director, Korea at Persona.ly (1)\" class=\"wp-image-3467\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u201c\ub125\uc2a8\uc740 Persona.ly\uc758 \uc18c\uc911\ud558\uace0 \uc624\ub79c \ud30c\ud2b8\ub108\uc0ac\ub85c, \ub610 \ub2e4\ub978 \ud0c0\uc774\ud2c0\uc744 \ud1b5\ud574 \ud611\uc5c5\uc744 \ud55c\uce35 \ub354 \ud655\ub300\ud558\uac8c \ub418\uc5b4 \ub9e4\uc6b0 \uae30\uc069\ub2c8\ub2e4.<br>\uc591 \ud300\uc740 \ud22c\uba85\uc131\uacfc \ub370\uc774\ud130 \uae30\ubc18 \uc6b0\uc218\uc131\uc5d0 \ub300\ud55c \uc0c1\ud638 \uc57d\uc18d\uc744 \ubc14\ud0d5\uc73c\ub85c \uc6d0\ud65c\ud55c \uc2dc\ub108\uc9c0\ub97c \ubc1c\ud718\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ubc88 \ud30c\ud2b8\ub108\uc2ed \ud655\uc7a5\uc744 \uacc4\uae30\ub85c, \ub125\uc2a8\uc758 \ub2e4\uc591\ud55c \uc8fc\uc694 \uac8c\uc784 \ud0c0\uc774\ud2c0 \uc804\ubc18\uc5d0 \uac78\uccd0 \ucc28\ubcc4\ud654\ub41c UA \ubc0f \ub9ac\ud0c0\uac8c\ud305 \uc131\uacfc\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uae30\ub97c \uae30\ub300\ud569\ub2c8\ub2e4.\u201d<\/p>\n<cite><strong><a href=\"https:\/\/www.linkedin.com\/in\/rachel-seo-199a74127\/\">Rachel SEO<\/a> &#8211; Persona.ly \ud55c\uad6d \uc0ac\uc5c5\uac1c\ubc1c \ub514\ub809\ud130<\/strong><\/cite><\/blockquote>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>Persona.ly \uc18c\uac1c<\/h2>\n\n\n\n<p>Persona.ly\ub294 \ub3c5\uc790\uc801\uc778 \uba38\uc2e0\ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uacfc \uac15\ub825\ud55c \ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ub370\uc774\ud130 \uad00\ub9ac \ud50c\ub7ab\ud3fc\uc744 \uae30\ubc18\uc73c\ub85c, \ubaa8\ubc14\uc77c \uc720\uc800 \ud655\ubcf4 \ubc0f \ub9ac\ud0c0\uac8c\ud305\uc744 \uc804\ubb38\uc73c\ub85c \ud558\ub294 \ub370\uc774\ud130 \uc911\uc2ec\uc758 \uc81c\ud488 \ud68c\uc0ac\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc6b0\ub9ac\ub294 King, Tencent, Papaya, NextNinja, Tilting Point, Nexon \ub4f1 \uc8fc\uc694 \ubaa8\ubc14\uc77c \uae30\uc5c5\ub4e4\uc774 \ucc38\uc5ec \ubc0f \uc804\ud658 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uc0ac\uc6a9\uc790\ub97c \uc815\ud655\ud788 \uc608\uce21\ud558\uc5ec \uc131\uc7a5 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uace0 \ucd08\uacfc \ub2ec\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \ud37c\uc2a4\ub110\ub9ac\uc758 \uba38\uc2e0\ub7ec\ub2dd \ubaa8\ub378\uc740 \uc608\uce21\ub41c LTV\ub97c \uae30\ubc18\uc73c\ub85c \uace0\uac00\uce58 \uc0ac\uc6a9\uc790<br>\ub97c \ud0c0\uac9f\ud305\ud558\ub3c4\ub85d \ucd5c\uc801\ud654\ub418\uc5b4 \uc788\uc5b4, \uac15\ub825\ud55c ROAS\uc640 \uc7a5\uae30\uc801\uc73c\ub85c \uc548\uc815\uc801\uc778 \uc0ac\uc6a9\uc790 \uac00\uce58\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud37c\uc2a4\ub110\ub9ac\uc758 \uc778\ud558\uc6b0\uc2a4 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 DSP\ub294 \uae00\ub85c\ubc8c \ucd5c\uc0c1\uc704 \uc560\ub4dc \uc775\uc2a4\uccb4\uc778\uc9c0 \ubc0f OEM\uacfc \uc9c1\uc811 \uc5f0\ub3d9\ub418\uc5b4 \uc788\uc73c\uba70, \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ucd08\ub2f9 400\ub9cc \uac74 \uc774\uc0c1\uc758 \uad11\uace0 \uc694\uccad\uc744 \ucc98\ub9ac\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc2e4\uc2dc\uac04 \uc608\uce21 \ubd84\uc11d\uacfc \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1\uc758 \ub300\uaddc\ubaa8 \ud655\uc7a5\uc131\uc744 \uacb0\ud569\ud558\uc5ec, \ud30c\ud2b8\ub108\ub4e4\uc774 \ub354 \uc2a4\ub9c8\ud2b8\ud55c \uc131\uc7a5, \ub354 \ub192\uc740 LTV, \uadf8\ub9ac\uace0 \uce21\uc815 \uac00\ub2a5\ud55c \uc810\uc9c4\uc801 \uc131\uacfc\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Download the PDF version of the case study &#51200;&#55148;&#45716; &#45349;&#49832;&#44284; &#54801;&#47141;&#54644;, &#44536;&#46308;&#51032; &#51064;&#44592; MMORPG &#53440;&#51060;&#53952; &#47560;&#48708;&#45432;&#44592; &#47784;&#48148;&#51068;&#51032; &#50504;&#46300;&#47196;&#51060;&#46300; &#48143; iOS &#47532;&#53440;&#44172;&#54021; &#52896;&#54168;&#51064;&#51012; &#51652;&#54665;&#54664;&#49845;&#45768;&#45796;. &#45349;&#49832;&#51008; &#47700;&#51060;&#54540;&#49828;&#53664;&#47532;, &#45912;&#51204;&#50532;&#54028;&#51060;&#53552;, &#49436;&#46304;&#50612;&#53469; &#46321; 40&#44060; &#51060;&#49345;&#51032; &#44172;&#51076; &#53440;&#51060;&#53952;&#51012; &#48372;&#50976;&#54620; &#44544;&#47196;&#48268; &#50728;&#46972;&#51064; &#44172;&#51076; &#47532;&#45908;&#51077;&#45768;&#45796;. &#51452;&#50836; &#49457;&#44284; &#50836;&#50557; 15x 15&#48176; &ndash; 8&#51452; &#47564;&#51032; &#52896;&#54168;&#51064; &#44508;&#47784; &#54869;&#51109; 25% 25% &ndash; 15&#48176; &#44508;&#47784; &#54869;&#51109; &#49884;&#51216;(8&#51452;&#52264;)&#50640;&#49436; &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/persona.ly\/blog\/ko\/2026\/01\/%eb%84%a5%ec%8a%a8-%eb%a7%88%eb%b9%84%eb%85%b8%ea%b8%b0-%eb%aa%a8%eb%b0%94%ec%9d%bc-%ec%ba%a0%ed%8e%98%ec%9d%b8%ec%97%90%ec%84%9c-15%eb%b0%b0-%ec%8a%a4%ec%bc%80%ec%9d%bc-%ed%99%95\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;\ub125\uc2a8 \u2018\ub9c8\ube44\ub178\uae30 \ubaa8\ubc14\uc77c\u2019 \ucea0\ud398\uc778\uc5d0\uc11c 15\ubc30 \uc2a4\ucf00\uc77c \ud655\uc7a5\uacfc \ub3d9\uc2dc\uc5d0 \ub9ac\uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ube44\uc6a9 KPI\ub97c 25% \uac1c\uc120\ud55c \uc0ac\ub840&#8221;<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":3916,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[66],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ub125\uc2a8 \u2018\ub9c8\ube44\ub178\uae30 \ubaa8\ubc14\uc77c\u2019 \ucea0\ud398\uc778\uc5d0\uc11c 15\ubc30 \uc2a4\ucf00\uc77c \ud655\uc7a5\uacfc \ub3d9\uc2dc\uc5d0 \ub9ac\uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ube44\uc6a9 KPI\ub97c 25% \uac1c\uc120\ud55c \uc0ac\ub840 | Persona.ly - The Weekly Retention<\/title>\n<meta name=\"description\" content=\"Download the PDF version of the case study \uc800\ud76c\ub294 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