{"id":3969,"date":"2026-01-18T12:49:22","date_gmt":"2026-01-18T12:49:22","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=3969"},"modified":"2026-01-18T13:02:29","modified_gmt":"2026-01-18T13:02:29","slug":"%e6%88%91%e4%bb%ac%e5%a6%82%e4%bd%95%e5%9c%a8%e5%b0%86%e8%a7%84%e6%a8%a1%e6%89%a9%e5%a4%a7-15-%e5%80%8d%e7%9a%84%e5%90%8c%e6%97%b6%ef%bc%8c%e5%b0%86-nexon%e3%80%8a%e6%b4%9b%e5%a5%87%e3%80%8b%ef%bc%88m","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/zh\/2026\/01\/%e6%88%91%e4%bb%ac%e5%a6%82%e4%bd%95%e5%9c%a8%e5%b0%86%e8%a7%84%e6%a8%a1%e6%89%a9%e5%a4%a7-15-%e5%80%8d%e7%9a%84%e5%90%8c%e6%97%b6%ef%bc%8c%e5%b0%86-nexon%e3%80%8a%e6%b4%9b%e5%a5%87%e3%80%8b%ef%bc%88m\/","title":{"rendered":"\u6211\u4eec\u5982\u4f55\u5728\u5c06\u89c4\u6a21\u6269\u5927 15 \u500d\u7684\u540c\u65f6\uff0c\u5c06 Nexon\u300a\u6d1b\u5947\u300b\uff08Mabinogi\uff09\u7684\u518d\u5f52\u56e0\u6210\u672c\u964d\u4f4e 25% \u5e76\u5b9e\u73b0\u8d85\u989d\u5b8c\u6210 KPI"},"content":{"rendered":"\n<p style=\"font-size:15px\"> <em><a href=\"https:\/\/content.cdn.personaly.bid\/case_studies\/nexon_x_personaly_programmatic_reengagement_casestudy_zh.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download the PDF version of the case study<\/a><\/em><\/p>\n\n\n\n<div class=\"is-layout-flex wp-container-3 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-top\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/12\/Mabinogi-Mobile-\ub9c8\ube44\ub178\uae30-\ubaa8\ubc14\uc77c-on-Android-and-iOS.webp\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/12\/Mabinogi-Mobile-\ub9c8\ube44\ub178\uae30-\ubaa8\ubc14\uc77c-on-Android-and-iOS.webp\" alt=\"\" class=\"wp-image-3911\" width=\"177\" height=\"177\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:75%\">\n<p>\u6211\u4eec\u4e0e Nexon \u5408\u4f5c\uff0c\u4e3a\u5176\u9ad8\u6536\u5165 MMORPG \u624b\u6e38\u300a\u6d1b\u5947 Mabinogi Mobile\u300b\u5728 Android \u548c iOS \u4e0a\u5f00\u5c55\u518d\u8425\u9500\u6d3b\u52a8\u3002<br>Nexon \u662f\u5168\u7403\u9886\u5148\u7684\u5728\u7ebf\u6e38\u620f\u516c\u53f8\uff0c\u65d7\u4e0b\u62e5\u6709\u8d85\u8fc7 40 \u6b3e\u6e38\u620f\uff0c\u5305\u62ec\u300a\u5192\u9669\u5c9b\u300b\u300a\u5730\u4e0b\u57ce\u4e0e\u52c7\u58eb\u300b\u300a\u7a81\u88ad\u300b\u7b49\u3002<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>\u7ed3\u679c\u901f\u89c8<\/h2>\n\n\n\n<div class=\"is-layout-flex wp-container-7 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\">\n<p class=\"has-text-align-left has-x-large-font-size\"><strong>15x<\/strong><\/p>\n\n\n\n<p>\u6d3b\u52a8\u5728 8 \u5468\u5185\u6210\u529f\u6269\u91cf<\/p>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\">\n<p class=\"has-x-large-font-size\"><strong>25%<\/strong><\/p>\n\n\n\n<p>\u5728 15 \u500d\u6269\u91cf\u65f6\uff08\u7b2c 8 \u5468\uff09\u8d85\u989d\u5b8c\u6210\u91cd\u5f52\u56e0\u6210\u672c KPI<\/p>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\">\n<p class=\"has-x-large-font-size\"><strong>3x<\/strong><\/p>\n\n\n\n<p>\u7b2c 8 \u5468 \u6bcf\u5343\u6b21\u91cd\u5f52\u56e0\u8f6c\u5316\u6570\u63d0\u5347<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>\u6d3b\u52a8\u76ee\u6807<\/h2>\n\n\n\n<p>\u672c\u6b21\u6d3b\u52a8\u7684\u6838\u5fc3\u76ee\u6807\u662f\u91cd\u65b0\u89e6\u8fbe\u6d41\u5931\u7528\u6237\u5e76\u5c06\u5176\u5e26\u56de\u6e38\u620f\uff1a<\/p>\n\n\n\n<ul>\n<li>\u65e0\u5386\u53f2\u4ed8\u8d39\u7684\u7528\u6237 \u2192 \u4fc3\u6210\u9996\u6b21\u5185\u8d2d\uff08IAP\uff09<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>\u5df2\u4ed8\u8d39\u7528\u6237 \u2192 \u63a8\u52a8\u66f4\u591a\u5185\u8d2d<\/li>\n<\/ul>\n\n\n\n<p><strong>\u6d3b\u52a8\u8bbe\u5b9a\u7684 KPI \u662f\u6bcf\u6b21\u91cd\u65b0\u6fc0\u6d3b\u6210\u672c\uff08Cost per Reactivation).<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/12\/Seungbin-Bae-Kyungpyo-Brian-Hong-UA-Managers-at-Nexon.webp\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/12\/Seungbin-Bae-Kyungpyo-Brian-Hong-UA-Managers-at-Nexon.webp\" alt=\"Seungbin Bae &amp; Kyungpyo Brian Hong UA Managers at Nexon\" class=\"wp-image-3912\" width=\"180\" height=\"235\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u300a\u6d1b\u5947 Mabinogi Mobile\u300b\u7684\u518d\u8425\u9500\u6d3b\u52a8\u4ece\u4e00\u5f00\u59cb\u5c31\u8868\u73b0\u8d85\u51fa\u9884\u671f\u3002<br>ML \u9a71\u52a8\u7684\u5b9a\u5411\u6548\u679c\u975e\u5e38\u5951\u5408\uff0c\u4f7f\u6211\u4eec\u80fd\u591f\u5728\u4fdd\u6301\u7a33\u5b9a\u8868\u73b0\u7684\u540c\u65f6\u987a\u5229\u6269\u5927\u6295\u653e\u89c4\u6a21\u3002<br>\u7528\u6237\u91cd\u65b0\u53c2\u4e0e\u548c\u7559\u5b58\u7387\u7684\u63d0\u5347\u4e5f\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\uff0c\u800c\u4e0e Persona.ly \u7684\u5408\u4f5c\u5bf9\u8fd9\u4e9b\u6210\u679c\u8d77\u5230\u4e86\u91cd\u8981\u4f5c\u7528\u3002<br>\u6211\u4eec\u671f\u5f85\u672a\u6765\u7ee7\u7eed\u5728\u8fd9\u4e00\u826f\u597d\u52bf\u5934\u4e0a\u5171\u540c\u524d\u8fdb<\/p>\n\n\n\n<p><\/p>\n<cite><strong>Nexon \u7528\u6237\u83b7\u53d6\u7ecf\u7406<br>\u88f4\u627f\u5f6c &amp; \u6d2a\u656c\u6753\uff08Brian Hong\uff09<\/strong><\/cite><\/blockquote>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>Programmatic Re-engagement Process <\/h2>\n\n\n\n<p>\u5728\u4e3a\u300a\u6d1b\u5947 Mabinogi\u300b\u5f00\u5c55\u6295\u653e\u65f6\uff0c\u6211\u4eec\u5229\u7528\u81ea\u4e3b\u7814\u53d1\u7684\u53d7\u4f17\u7ec6\u5206\u5f15\u64ce Live Audiences\uff08\u5ba2\u6237\u53ef\u514d\u8d39\u4f7f\u7528\uff09\uff0c\u8fc5\u901f\u6784\u5efa\u4e86\u4e00\u4e2a\u7531\u8d85\u8fc7 7 \u5929\u672a\u6d3b\u8dc3\u7684\u7528\u6237\u7ec4\u6210\u7684\u53d7\u4f17\u5305\u3002<\/p>\n\n\n\n<p>\u5728\u6d3b\u52a8\u7684\u521d\u59cb\u9636\u6bb5\uff08\u5c0f\u89c4\u6a21\u5b66\u4e60\u671f\uff09\uff0c\u6211\u4eec\u7684 ML \u9a71\u52a8 programmatic DSP \u5feb\u901f\u6536\u96c6\u5e76\u8bc6\u522b\u51fa\u66f4\u6709\u53ef\u80fd\u56de\u6d41\u5e76\u7ee7\u7eed\u6e38\u620f\u7684\u7528\u6237\u7279\u5f81\u3002<br>\u5373\u4f7f\u5728\u6700\u521d\u4ec5\u9488\u5bf9\u6d41\u5931\u7528\u6237\u7684\u4e00\u822c\u6027\u6295\u653e\u8bbe\u7f6e\u4e0b\uff0c\u6211\u4eec\u7684\u8868\u73b0\u4e5f\u5df2\u7ecf\u8fdc\u8d85 KPI\uff0c\u8fd9\u5f97\u76ca\u4e8e\u6211\u4eec\u7684\u7b97\u6cd5\u80fd\u591f\u5feb\u901f\u627e\u5230 \u7528\u6237\u7279\u5f81\u3001\u65f6\u95f4\u3001\u521b\u610f\u7d20\u6750\u548c\u5e7f\u544a\u4f4d\u7684\u6700\u4f73\u7ec4\u5408\uff0c\u4ece\u800c\u63a8\u52a8\u7528\u6237\u91cd\u65b0\u53c2\u4e0e\uff0c\u5e76\u8fc5\u901f\u964d\u4f4e\u4e92\u52a8\u6210\u672c\u3002<\/p>\n\n\n\n<p>\u4ece\u6d3b\u52a8\u4e00\u5f00\u59cb\uff0c\u6211\u4eec\u7684\u91cd\u53c2\u4e0e\u6210\u672c\u5c31\u8d85\u51fa KPI 4 \u500d\u8868\u73b0\uff0c\u4ee5\u76ee\u6807\u6210\u672c\u7684\u56db\u5206\u4e4b\u4e00\u6210\u529f\u91cd\u65b0\u89e6\u8fbe\u7528\u6237\u3002<\/p>\n\n\n\n<p>\u5f53\u6211\u4eec\u6536\u96c6\u5230\u8db3\u591f\u7684\u6b63\u5411\u4fe1\u53f7\uff0c\u4f7f programmatic\u3001ML \u9a71\u52a8\u7684\u7ade\u4ef7\u7cfb\u7edf\u80fd\u591f\u8bc6\u522b\u51fa\u66f4\u6709\u53ef\u80fd\u91cd\u65b0\u53c2\u4e0e\u5e76\u5728\u6e38\u620f\u4e2d\u6301\u7eed\u63a8\u8fdb\u7684\u7528\u6237\u7fa4\u4f53\u540e\uff0c\u6211\u4eec\u6210\u529f\u5927\u5e45\u6269\u5927\u4e86\u6d3b\u52a8\u89c4\u6a21\u3002<br>\u5728\u6b64\u8fc7\u7a0b\u4e2d\uff0c\u6211\u4eec\u4e0d\u4ec5\u663e\u8457\u8d85\u989d\u5b8c\u6210\u4e86\u91cd\u53c2\u4e0e\u6210\u672c KPI\uff0c\u8fd8\u63d0\u5347\u4e86\u6bcf\u5343\u6b21\u91cd\u5f52\u56e0\u8f6c\u5316\u6570 \u548c D7 \u7559\u5b58\u7387\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>\u6d3b\u52a8\u7ed3\u679c<\/h2>\n\n\n\n<p><strong>\u6d3b\u52a8\u89c4\u6a21\u6269\u5c55\u4e0e\u91cd\u5f52\u6210\u672c<\/strong><\/p>\n\n\n\n<p>\u5728\u6d3b\u52a8\u521d\u671f\uff0c\u5c0f\u89c4\u6a21\u6295\u653e\u8ba9\u6211\u4eec\u80fd\u591f\u6536\u96c6\u6709\u5173\u6700\u6709\u6f5c\u529b\u91cd\u65b0\u53c2\u4e0e\u7684\u7528\u6237\u7fa4\u4f53\u7684\u6d1e\u5bdf\u3002<br>\u5728\u4e3a ML \u6a21\u578b\u6536\u96c6\u5230\u8db3\u591f\u7684\u6837\u672c\u6570\u636e\uff0c\u4ee5\u4fbf\u5c06\u53d7\u4f17\u7fa4\u4f53\u5206\u7c7b\u4e3a\u53ef\u80fd\u8f6c\u5316\uff08\u901a\u8fc7\u91cd\u65b0\u5f00\u542f\u6216\u91cd\u65b0\u5b89\u88c5\u300a\u6d1b\u5947 Mabinogi\u300b\uff09\u540e\uff0c\u6211\u4eec\u5728 8 \u5468\u5185\u5c06\u6d3b\u52a8\u89c4\u6a21\u6269\u5927\u4e86 15 \u500d\uff0c\u540c\u65f6\u91cd\u53c2\u4e0e\u6210\u672c KPI \u8d85\u989d\u5b8c\u6210 25%\u3002<\/p>\n\n\n\n<div class=\"is-layout-flex wp-container-9 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/12\/Cost-Per-Re-attribution-Relative-to-KPI-and-Campaign-Scaling-Nexon-Mabinogi-re-engagement-with-Persona.ly-1.webp\"><img decoding=\"async\" loading=\"lazy\" width=\"691\" height=\"401\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/12\/Cost-Per-Re-attribution-Relative-to-KPI-and-Campaign-Scaling-Nexon-Mabinogi-re-engagement-with-Persona.ly-1.webp\" alt=\"\" class=\"wp-image-3914\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>\u91cd\u5f52\u8f6c\u5316\u7387\uff08CVR\uff09\u4e0e D7 \u7559\u5b58\u589e\u957f<\/h2>\n\n\n\n<p>\u672c\u6b21\u6d3b\u52a8\u7684\u4e3b\u8981\u6311\u6218\u662f\u5728\u6269\u5927\u89c4\u6a21\u7684\u540c\u65f6\u4fdd\u6301\u8868\u73b0\uff0c\u91cd\u70b9\u53ea\u9488\u5bf9\u6700\u6709\u53ef\u80fd\u91cd\u65b0\u5f00\u542f\u6216\u91cd\u65b0\u5b89\u88c5\u6e38\u620f\u7684\u7528\u6237\u8fdb\u884c\u518d\u53c2\u4e0e\u3002<\/p>\n\n\n\n<div class=\"is-layout-flex wp-container-12 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:40%\">\n<p class=\"has-medium-font-size\">\u901a\u8fc7\u7cbe\u786e\u5b9a\u4f4d\u6d41\u5931\u7528\u6237\u53d7\u4f17\u4e2d\u7684\u7279\u5b9a\u7ec6\u5206\u7fa4\u4f53\uff0c\u6211\u4eec\u4e0d\u4ec5\u7ef4\u6301\u4e86 D7 \u7559\u5b58\u7387\uff0c\u8fd8\u5728\u7b2c 8 \u5468\u76f8\u6bd4\u7b2c 1 \u5468\u5c06 \u6bcf\u5343\u6b21\u91cd\u5f52\u56e0\u8f6c\u5316\u6570 \u63d0\u5347\u4e86\u4e09\u500d\u3002<\/p>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:60%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/12\/Re-attributions-per-Mille-and-D7-Retention-Growth-mabinogi-re-engagement-with-persona.ly_.webp\"><img decoding=\"async\" loading=\"lazy\" width=\"587\" height=\"647\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/12\/Re-attributions-per-Mille-and-D7-Retention-Growth-mabinogi-re-engagement-with-persona.ly_.webp\" alt=\"\" class=\"wp-image-3915\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2>\u5173\u4e8e Nexon<\/h2>\n\n\n\n<p>NEXON \u662f\u5168\u7403\u9886\u5148\u7684\u5728\u7ebf\u6e38\u620f\u516c\u53f8\uff0c\u62e5\u6709\u957f\u671f\u8fd0\u8425\u7684 IP \u7cfb\u5217\u548c\u65e0\u4e0e\u4f26\u6bd4\u7684\u5b9e\u65f6\u8fd0\u8425\u7ecf\u9a8c\uff0c\u8fd9\u80fd\u591f\u663e\u8457\u5ef6\u957f\u6e38\u620f\u5bff\u547d\u3002NEXON \u6210\u7acb\u4e8e 1994 \u5e74\uff0c\u7ba1\u7406\u8d85\u8fc7 40 \u6b3e\u4e0d\u540c\u7c7b\u578b\u7684\u5728\u7ebf\u6e38\u620f\uff0c\u5e76\u5728 190 \u591a\u4e2a\u56fd\u5bb6\u8fd0\u8425\u3002<\/p>\n\n\n\n<p>Nexon \u7684\u6807\u5fd7\u6027\u6e38\u620f\u2014\u2014\u5305\u62ec\u300a\u5192\u9669\u5c9b\u300b\uff08MapleStory\uff09\u548c\u300a\u5730\u4e0b\u57ce\u4e0e\u52c7\u58eb\u300b\uff08Dungeon&amp;Fighter\uff09\u2014\u2014\u957f\u671f\u8868\u73b0\u51fa\u7a33\u5b9a\u7684\u589e\u957f\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2024\/09\/Rachel-SEO-Business-Development-Director-Korea-at-Persona.ly-1.webp\"><img decoding=\"async\" loading=\"lazy\" width=\"145\" height=\"296\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2024\/09\/Rachel-SEO-Business-Development-Director-Korea-at-Persona.ly-1.webp\" alt=\"Rachel SEO - Business Development Director, Korea at Persona.ly (1)\" class=\"wp-image-3467\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Nexon \u4e00\u76f4\u662f Persona.ly \u91cd\u8981\u4e14\u957f\u671f\u7684\u5408\u4f5c\u4f19\u4f34\uff0c\u6211\u4eec\u5f88\u9ad8\u5174\u80fd\u901a\u8fc7\u53e6\u4e00\u6b3e\u6e38\u620f\u52a0\u6df1\u5408\u4f5c\u3002<br>\u6211\u4eec\u7684\u56e2\u961f\u5728\u900f\u660e\u5ea6\u548c\u6570\u636e\u9a71\u52a8\u7684\u5353\u8d8a\u8868\u73b0\u65b9\u9762\u5efa\u7acb\u4e86\u65e0\u7f1d\u534f\u4f5c\u7684\u9ed8\u5951\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u671f\u5f85\u8fdb\u4e00\u6b65\u62d3\u5c55\u8fd9\u4e00\u5408\u4f5c\u5173\u7cfb\uff0c\u4e3a Nexon \u7684\u66f4\u591a\u65d7\u8230\u6e38\u620f\u5e26\u6765\u5353\u8d8a\u7684\u7528\u6237\u83b7\u53d6\u548c\u518d\u8425\u9500\u6210\u679c\u3002<\/p>\n<cite><strong><a href=\"https:\/\/www.linkedin.com\/in\/rachel-seo-199a74127\/\">Rachel SEO<\/a> &#8211; Persona.ly \u97e9\u56fd\u4e1a\u52a1\u62d3\u5c55\u603b\u76d1<\/strong><\/cite><\/blockquote>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>\u5173\u4e8e Persona.ly <\/h2>\n\n\n\n<p>Persona.ly\u662f\u4e00\u5bb6\u6570\u636e\u9a71\u52a8\u578b\u4ea7\u54c1\u516c\u53f8\uff0c\u4e13\u6ce8\u4e8e\u79fb\u52a8\u7528\u6237\u83b7\u53d6\u548c\u518d\u8425\u9500\uff0c\u4f9d\u6258\u81ea\u4e3b\u7814\u53d1\u7684\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\u548c\u5f3a\u5927\u7684\u7b2c\u4e00\u65b9\u6570\u636e\u7ba1\u7406\u5e73\u53f0\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u5e2e\u52a9\u5305\u62ecKing\u3001Tencent\u3001Papaya\u3001NextNinja\u3001Tilting Point\u3001Nexon\u5728\u5185\u7684\u9886\u5148\u79fb\u52a8\u516c\u53f8\uff0c\u901a\u8fc7\u7cbe\u51c6\u9884\u6d4b\u54ea\u4e9b\u7528\u6237\u6700\u6709\u53ef\u80fd\u53c2\u4e0e\u5e76\u8f6c\u5316\uff0c\u4ece\u800c\u5b9e\u73b0\u5e76\u8d85\u8d8a\u5176\u589e\u957f\u76ee\u6807\u3002\u6211\u4eec\u7684\u673a\u5668\u5b66\u4e60\u6a21\u578b\u57fa\u4e8e\u9884\u6d4b\u7684LTV\u4f18\u5316\uff0c\u4e13\u6ce8\u4e8e\u5b9a\u4f4d\u9ad8\u4ef7\u503c\u7528\u6237\uff0c\u5e26\u6765\u5f3a\u52b2\u7684ROAS\u548c\u957f\u671f\u7684\u7528\u6237\u8d28\u91cf\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u7684\u81ea\u7814\u7a0b\u5e8f\u5316DSP\u4e0e\u9876\u7ea7\u5e7f\u544a\u4ea4\u6613\u5e73\u53f0\u548cOEM\u76f4\u63a5\u96c6\u6210\uff0c\u5168\u7403\u6bcf\u79d2\u5904\u7406\u8d85\u8fc7400\u4e07\u6b21\u5e7f\u544a\u8bf7\u6c42\u3002<\/p>\n\n\n\n<p>\u901a\u8fc7\u5c06\u5b9e\u65f6\u9884\u6d4b\u5206\u6790\u4e0e\u7a0b\u5e8f\u5316\u89c4\u6a21\u76f8\u7ed3\u5408\uff0c\u6211\u4eec\u5e2e\u52a9\u5408\u4f5c\u4f19\u4f34\u5b9e\u73b0\u66f4\u667a\u80fd\u7684\u589e\u957f\u3001\u66f4\u9ad8\u7684LTV\uff0c\u4ee5\u53ca\u53ef\u8861\u91cf\u7684\u589e\u91cf\u6548\u679c\u3002<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Download the PDF version of the case study &#25105;&#20204;&#19982; Nexon &#21512;&#20316;&#65292;&#20026;&#20854;&#39640;&#25910;&#20837; MMORPG &#25163;&#28216;&#12298;&#27931;&#22855; Mabinogi Mobile&#12299;&#22312; Android &#21644; iOS &#19978;&#24320;&#23637;&#20877;&#33829;&#38144;&#27963;&#21160;&#12290;Nexon &#26159;&#20840;&#29699;&#39046;&#20808;&#30340;&#22312;&#32447;&#28216;&#25103;&#20844;&#21496;&#65292;&#26071;&#19979;&#25317;&#26377;&#36229;&#36807; 40 &#27454;&#28216;&#25103;&#65292;&#21253;&#25324;&#12298;&#20882;&#38505;&#23707;&#12299;&#12298;&#22320;&#19979;&#22478;&#19982;&#21191;&#22763;&#12299;&#12298;&#31361;&#34989;&#12299;&#31561;&#12290; &#32467;&#26524;&#36895;&#35272; 15x &#27963;&#21160;&#22312; 8 &#21608;&#20869;&#25104;&#21151;&#25193;&#37327; 25% &#22312; 15 &#20493;&#25193;&#37327;&#26102;&#65288;&#31532; 8 &#21608;&#65289;&#36229;&#39069;&#23436;&#25104;&#37325;&#24402;&#22240;&#25104;&#26412; KPI 3x &#31532; 8 &#21608; &#27599;&#21315;&#27425;&#37325;&#24402;&#22240;&#36716;&#21270;&#25968;&#25552;&#21319; &#27963;&#21160;&#30446;&#26631; &#26412;&#27425;&#27963;&#21160;&#30340;&#26680;&#24515;&#30446;&#26631;&#26159;&#37325;&#26032;&#35302;&#36798;&#27969;&#22833;&#29992;&#25143;&#24182;&#23558;&#20854;&#24102;&#22238;&#28216;&#25103;&#65306; &#27963;&#21160;&#35774;&#23450;&#30340; KPI &#26159;&#27599;&#27425;&#37325;&#26032;&#28608;&#27963;&#25104;&#26412;&#65288;Cost per Reactivation). Programmatic Re-engagement Process &#22312;&#20026;&#12298;&#27931;&#22855; Mabinogi&#12299;&#24320;&#23637;&#25237;&#25918;&#26102;&#65292;&#25105;&#20204;&#21033;&#29992;&#33258;&#20027;&#30740;&#21457;&#30340;&#21463;&#20247;&#32454;&#20998;&#24341;&#25806; Live Audiences&#65288;&#23458;&#25143;&#21487;&#20813;&#36153;&#20351;&#29992;&#65289;&#65292;&#36805;&#36895;&#26500;&#24314;&#20102;&#19968;&#20010;&#30001;&#36229;&#36807; 7 &#22825;&#26410;&#27963;&#36291;&#30340;&#29992;&#25143;&#32452;&#25104;&#30340;&#21463;&#20247;&#21253;&#12290; &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/persona.ly\/blog\/zh\/2026\/01\/%e6%88%91%e4%bb%ac%e5%a6%82%e4%bd%95%e5%9c%a8%e5%b0%86%e8%a7%84%e6%a8%a1%e6%89%a9%e5%a4%a7-15-%e5%80%8d%e7%9a%84%e5%90%8c%e6%97%b6%ef%bc%8c%e5%b0%86-nexon%e3%80%8a%e6%b4%9b%e5%a5%87%e3%80%8b%ef%bc%88m\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;\u6211\u4eec\u5982\u4f55\u5728\u5c06\u89c4\u6a21\u6269\u5927 15 \u500d\u7684\u540c\u65f6\uff0c\u5c06 Nexon\u300a\u6d1b\u5947\u300b\uff08Mabinogi\uff09\u7684\u518d\u5f52\u56e0\u6210\u672c\u964d\u4f4e 25% \u5e76\u5b9e\u73b0\u8d85\u989d\u5b8c\u6210 KPI&#8221;<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":3916,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[157],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - 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