{"id":3971,"date":"2026-01-18T13:00:11","date_gmt":"2026-01-18T13:00:11","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=3971"},"modified":"2026-01-18T13:20:44","modified_gmt":"2026-01-18T13:20:44","slug":"%e3%83%8d%e3%82%af%e3%82%bd%e3%83%b3%e3%80%8e%e3%83%9e%e3%83%93%e3%83%8e%e3%82%ae%e3%83%a2%e3%83%90%e3%82%a4%e3%83%ab%e3%80%8f%e3%81%a7-15-%e5%80%8d%e3%81%ae%e3%82%b9%e3%82%b1%e3%83%bc%e3%83%ab","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ja\/2026\/01\/%e3%83%8d%e3%82%af%e3%82%bd%e3%83%b3%e3%80%8e%e3%83%9e%e3%83%93%e3%83%8e%e3%82%ae%e3%83%a2%e3%83%90%e3%82%a4%e3%83%ab%e3%80%8f%e3%81%a7-15-%e5%80%8d%e3%81%ae%e3%82%b9%e3%82%b1%e3%83%bc%e3%83%ab\/","title":{"rendered":"\u30cd\u30af\u30bd\u30f3\u300e\u30de\u30d3\u30ce\u30ae\u30e2\u30d0\u30a4\u30eb\u300f\u3067 15 \u500d\u306e\u30b9\u30b1\u30fc\u30eb\u3092\u9054\u6210\u3057\u306a\u304c\u3089\u3001\u518d\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30b3\u30b9\u30c8 KPI \u3092 25% \u4e0a\u56de\u3063\u305f\u65b9\u6cd5"},"content":{"rendered":"\n<p style=\"font-size:15px\"> <em><a href=\"https:\/\/content.cdn.personaly.bid\/case_studies\/nexon_x_personaly_programmatic_reengagement_ja.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download the PDF version of the case study<\/a><\/em><\/p>\n\n\n\n<div class=\"is-layout-flex wp-container-3 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-top\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/12\/Mabinogi-Mobile-\ub9c8\ube44\ub178\uae30-\ubaa8\ubc14\uc77c-on-Android-and-iOS.webp\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/12\/Mabinogi-Mobile-\ub9c8\ube44\ub178\uae30-\ubaa8\ubc14\uc77c-on-Android-and-iOS.webp\" alt=\"\" class=\"wp-image-3911\" width=\"177\" height=\"177\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:75%\">\n<p>\u79c1\u305f\u3061\u306f\u30cd\u30af\u30bd\u30f3\u3068\u5354\u529b\u3057\u3001\u4eba\u6c17 MMORPG \u30bf\u30a4\u30c8\u30eb\u300e\u30de\u30d3\u30ce\u30ae\u30e2\u30d0\u30a4\u30eb\u300f\u306e Android\u30fbiOS \u306b\u304a\u3051\u308b\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3057\u307e\u3057\u305f\u3002<br>\u30cd\u30af\u30bd\u30f3\u306f\u300e\u30e1\u30a4\u30d7\u30eb\u30b9\u30c8\u30fc\u30ea\u30fc\u300f\u300e\u30a2\u30e9\u30c9\u6226\u8a18\u300f\u300e\u30b5\u30c9\u30f3\u30a2\u30bf\u30c3\u30af\u300f\u306a\u3069\u300140 \u4ee5\u4e0a\u306e\u30bf\u30a4\u30c8\u30eb\u3092\u6301\u3064\u4e16\u754c\u7684\u306a\u30aa\u30f3\u30e9\u30a4\u30f3\u30b2\u30fc\u30e0\u4f01\u696d\u3067\u3059\u3002<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>\u7d50\u679c\u6982\u8981<\/h2>\n\n\n\n<div class=\"is-layout-flex wp-container-7 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\">\n<p class=\"has-text-align-left has-x-large-font-size\"><strong>15\u500d<\/strong><\/p>\n\n\n\n<p>8\u9031\u9593\u3067\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30b9\u30b1\u30fc\u30eb\u62e1\u5927<\/p>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\">\n<p class=\"has-x-large-font-size\"><strong>25%<\/strong><\/p>\n\n\n\n<p>15\u500d\u30b9\u30b1\u30fc\u30eb\u6642\uff088\u9031\u76ee\uff09\u306b\u518d\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30b3\u30b9\u30c8 KPI \u3092\u4e0a\u56de\u308b\u6210\u679c<\/p>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\">\n<p class=\"has-x-large-font-size\"><strong>3\u500d<\/strong><\/p>\n\n\n\n<p>8\u9031\u76ee\u6642\u70b9\u3067 Re-attributions per Mille \u304c\u5897\u52a0<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u76ee\u6a19<\/h2>\n\n\n\n<p>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6700\u7d42\u76ee\u6a19\u306f\u3001\u96e2\u8131\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u3092\u518d\u5ea6\u30b2\u30fc\u30e0\u306b\u623b\u3059\u3053\u3068\u3067\u3057\u305f\u3002<\/p>\n\n\n\n<ul>\n<li>\u904e\u53bb\u306b\u8ab2\u91d1\u7d4c\u9a13\u306e\u306a\u3044\u30e6\u30fc\u30b6\u30fc \u2192 \u521d\u56de IAP\uff08\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\uff09\u4fc3\u9032<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>\u65e2\u5b58\u8ab2\u91d1\u30e6\u30fc\u30b6\u30fc \u2192 \u8ffd\u52a0 IAP \u306e\u8a98\u5c0e<\/li>\n<\/ul>\n\n\n\n<p><strong>\u307e\u305f\u3001\u518d\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u3042\u305f\u308a\u306e\u30b3\u30b9\u30c8\uff08Cost per Reactivation\uff09 \u304c KPI \u3068\u3057\u3066\u8a2d\u5b9a\u3055\u308c\u307e\u3057\u305f\u3002<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/12\/Seungbin-Bae-Kyungpyo-Brian-Hong-UA-Managers-at-Nexon.webp\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/12\/Seungbin-Bae-Kyungpyo-Brian-Hong-UA-Managers-at-Nexon.webp\" alt=\"Seungbin Bae &amp; Kyungpyo Brian Hong UA Managers at Nexon\" class=\"wp-image-3912\" width=\"180\" height=\"235\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u300e\u30de\u30d3\u30ce\u30ae\u30e2\u30d0\u30a4\u30eb\u300f\u306e\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u958b\u59cb\u76f4\u5f8c\u304b\u3089\u4e88\u60f3\u4ee5\u4e0a\u306e\u6210\u679c\u3092\u4e0a\u3052\u307e\u3057\u305f\u3002<br>ML \u30d9\u30fc\u30b9\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u975e\u5e38\u306b\u3046\u307e\u304f\u6a5f\u80fd\u3057\u3001\u5b89\u5b9a\u3057\u305f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u4fdd\u3061\u306a\u304c\u3089\u30b9\u30e0\u30fc\u30ba\u306b\u30b9\u30b1\u30fc\u30eb\u3092\u62e1\u5927\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<br>\u30e6\u30fc\u30b6\u30fc\u306e\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3084\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u306e\u6539\u5584\u3082\u5370\u8c61\u7684\u3067\u3001Persona.ly \u3068\u306e\u5354\u696d\u304c\u5927\u304d\u304f\u8ca2\u732e\u3057\u307e\u3057\u305f\u3002<br>\u4eca\u5f8c\u3082\u3053\u306e\u52e2\u3044\u3092\u5171\u306b\u3055\u3089\u306b\u4f38\u3070\u3057\u3066\u3044\u3051\u308b\u3053\u3068\u3092\u697d\u3057\u307f\u306b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><\/p>\n<cite><strong>\u30cd\u30af\u30bd\u30f3 UA \u30de\u30cd\u30fc\u30b8\u30e3\u30fc<br>\u30da\u30fb\u30b9\u30f3\u30d3\u30f3 &amp; \u30db\u30f3\u30fb\u30ae\u30e7\u30f3\u30d4\u30e7\uff08\u30d6\u30e9\u30a4\u30a2\u30f3\uff09<\/strong><\/cite><\/blockquote>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>Programmatic Re-engagement Process <\/h2>\n\n\n\n<p>\u30de\u30d3\u30ce\u30ae\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u958b\u59cb\u6642\u3001\u5f53\u793e\u72ec\u81ea\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30a8\u30f3\u30b8\u30f3 Live Audiences\uff08\u8ffd\u52a0\u6599\u91d1\u306a\u3057\u3067\u5229\u7528\u53ef\u80fd\uff09\u3092\u6d3b\u7528\u3057\u30017\u65e5\u4ee5\u4e0a\u975e\u30a2\u30af\u30c6\u30a3\u30d6\u3060\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u3067\u69cb\u6210\u3055\u308c\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u8fc5\u901f\u306b\u751f\u6210\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u521d\u671f\u6bb5\u968e\uff08\u5c0f\u898f\u6a21\u3067\u306e\u5b66\u7fd2\u30d5\u30a7\u30fc\u30ba\uff09\u3067\u306f\u3001ML \u3092\u6d3b\u7528\u3057\u305f\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af DSP \u304c\u3001\u30b2\u30fc\u30e0\u306b\u5fa9\u5e30\u3059\u308b\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u7279\u6027\u3092\u628a\u63e1\u3057\u3066\u3044\u304d\u307e\u3057\u305f\u3002<br>\u96e2\u8131\u30e6\u30fc\u30b6\u30fc\u3092\u5e45\u5e83\u304f\u5bfe\u8c61\u3068\u3057\u305f\u521d\u671f\u8a2d\u5b9a\u3067\u3042\u308a\u306a\u304c\u3089\u3001\u79c1\u305f\u3061\u306f\u3059\u3067\u306b KPI \u3092\u5927\u304d\u304f\u4e0a\u56de\u308b\u7d50\u679c\u3092\u5f97\u3066\u304a\u308a\u3001\u3053\u308c\u306f\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u304c \u30e6\u30fc\u30b6\u30fc\u7279\u5fb4\u30fb\u6642\u9593\u5e2f\u30fb\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30fb\u63b2\u8f09\u9762\u306e\u6700\u9069\u306a\u7d44\u307f\u5408\u308f\u305b\u3092\u8fc5\u901f\u306b\u898b\u3064\u3051\u51fa\u3057\u3001\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u4fc3\u9032\u3057\u3001\u30b3\u30b9\u30c8\u3092\u5927\u5e45\u306b\u524a\u6e1b\u3057\u305f\u305f\u3081\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u958b\u59cb\u76f4\u5f8c\u304b\u3089\u3001\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5358\u4fa1\u306e KPI \u30924\u500d\u4e0a\u56de\u308b\u6210\u679c\u3092\u9054\u6210\u3057\u3001\u76ee\u6a19\u30b3\u30b9\u30c8\u306e4\u5206\u306e1\u3067\u30e6\u30fc\u30b6\u30fc\u3092\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u306a ML \u30d9\u30fc\u30b9\u306e\u5165\u672d\u30b7\u30b9\u30c6\u30e0\u304c\u3001\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u3057\u30b2\u30fc\u30e0\u5185\u3067\u7d99\u7d9a\u7684\u306b\u9032\u884c\u3057\u3084\u3059\u3044\u30e6\u30fc\u30b6\u30fc\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u7279\u5b9a\u3067\u304d\u308b\u3060\u3051\u306e\u5341\u5206\u306a\u30dd\u30b8\u30c6\u30a3\u30d6\u30b7\u30b0\u30ca\u30eb\u3092\u84c4\u7a4d\u3057\u305f\u6bb5\u968e\u3067\u3001\u79c1\u305f\u3061\u306f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u898f\u6a21\u3092\u5927\u5e45\u306b\u62e1\u5927\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<br>\u305d\u306e\u7d50\u679c\u3001\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5358\u4fa1\u306e KPI \u3092\u5927\u304d\u304f\u4e0a\u56de\u308b\u6210\u679c\u3092\u7dad\u6301\u3057\u306a\u304c\u3089\u3001Re-attributions per Mille \u304a\u3088\u3073 D7 \u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u3082\u6539\u5584\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7d50\u679c<\/h2>\n\n\n\n<p><strong>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30b9\u30b1\u30fc\u30eb\u62e1\u5927\u3068\u518d\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30b3\u30b9\u30c8Scaling and Cost Per Re-attribution<\/strong><\/p>\n\n\n\n<p>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u521d\u671f\u306f\u5c0f\u898f\u6a21\u3067\u904b\u7528\u3057\u3001\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u306e\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u4e3b\u8981\u306a\u30e6\u30fc\u30b6\u30fc\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u95a2\u3059\u308b\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u53ce\u96c6\u3057\u307e\u3057\u305f\u3002<br>ML \u30e2\u30c7\u30eb\u304c\u3001\u3069\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c8\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3057\u3084\u3059\u3044\u304b\uff08\u30de\u30d3\u30ce\u30ae\u3092\u518d\u8d77\u52d5\u307e\u305f\u306f\u518d\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u304b\uff09\u3092\u5206\u985e\u3059\u308b\u305f\u3081\u306e\u5341\u5206\u306a\u30b5\u30f3\u30d7\u30eb\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u305f\u5f8c\u30018 \u9031\u9593\u3067\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u898f\u6a21\u3092 15 \u500d\u306b\u62e1\u5927\u3057\u3001\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30b3\u30b9\u30c8 KPI \u3092 25% \u4e0a\u56de\u308b\u6210\u679c\u3092\u9054\u6210\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p><strong>.<\/strong><\/p>\n\n\n\n<div class=\"is-layout-flex wp-container-9 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/12\/Cost-Per-Re-attribution-Relative-to-KPI-and-Campaign-Scaling-Nexon-Mabinogi-re-engagement-with-Persona.ly-1.webp\"><img decoding=\"async\" loading=\"lazy\" width=\"691\" height=\"401\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/12\/Cost-Per-Re-attribution-Relative-to-KPI-and-Campaign-Scaling-Nexon-Mabinogi-re-engagement-with-Persona.ly-1.webp\" alt=\"\" class=\"wp-image-3914\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>Re-attributions CVR \u3068 D7 \u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u306e\u6210\u9577<\/h2>\n\n\n\n<p>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u4e3b\u306a\u8ab2\u984c\u306f\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u7dad\u6301\u3057\u306a\u304c\u3089\u30b9\u30b1\u30fc\u30eb\u3092\u62e1\u5927\u3059\u308b\u3053\u3068\u3067\u3042\u308a\u3001\u7279\u306b\u30b2\u30fc\u30e0\u3092\u518d\u958b\u307e\u305f\u306f\u518d\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3059\u308b\u53ef\u80fd\u6027\u304c\u6700\u3082\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u306e\u307f\u3092\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u3059\u308b\u3053\u3068\u306b\u6ce8\u529b\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<div class=\"is-layout-flex wp-container-12 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:40%\">\n<p class=\"has-medium-font-size\">\u96e2\u8131\u30e6\u30fc\u30b6\u30fc\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u5185\u3067\u7279\u5b9a\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u6b63\u78ba\u306b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u3053\u3068\u3067\u3001D7 \u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u3092\u7dad\u6301\u30fb\u6539\u5584\u3059\u308b\u3068\u3068\u3082\u306b\u3001\u7b2c1\u9031\u3068\u6bd4\u3079\u3066\u7b2c8\u9031\u306b\u306f Re-attributions per Mille \u30923\u500d\u306b\u5897\u52a0\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:60%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/12\/Re-attributions-per-Mille-and-D7-Retention-Growth-mabinogi-re-engagement-with-persona.ly_.webp\"><img decoding=\"async\" loading=\"lazy\" width=\"587\" height=\"647\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2025\/12\/Re-attributions-per-Mille-and-D7-Retention-Growth-mabinogi-re-engagement-with-persona.ly_.webp\" alt=\"\" class=\"wp-image-3915\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2>Nexon \u306b\u3064\u3044\u3066<\/h2>\n\n\n\n<p>NEXON \u306f\u9577\u5e74\u306e IP \u30d5\u30e9\u30f3\u30c1\u30e3\u30a4\u30ba\u3068\u6bd4\u985e\u306a\u304d\u30e9\u30a4\u30d6\u904b\u55b6\u306e\u5c02\u9580\u77e5\u8b58\u3092\u6301\u3064\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b2\u30fc\u30e0\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30ea\u30fc\u30c0\u30fc\u3067\u3042\u308a\u3001\u3053\u308c\u306b\u3088\u308a\u30b2\u30fc\u30e0\u306e\u5bff\u547d\u3092\u6570\u5341\u5e74\u5358\u4f4d\u3067\u5ef6\u3070\u3059\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u30021994 \u5e74\u306b\u8a2d\u7acb\u3055\u308c\u305f NEXON \u306f\u3001\u8907\u6570\u30b8\u30e3\u30f3\u30eb\u306b\u308f\u305f\u308b 40 \u4ee5\u4e0a\u306e\u30e9\u30a4\u30d6\u30b2\u30fc\u30e0\u3092\u904b\u55b6\u3057\u3001190 \u304b\u56fd\u4ee5\u4e0a\u3067\u30b5\u30fc\u30d3\u30b9\u3092\u5c55\u958b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>Nexon \u306e\u4ee3\u8868\u7684\u306a\u30b2\u30fc\u30e0\u3001\u4f8b\u3048\u3070\u300e\u30e1\u30a4\u30d7\u30eb\u30b9\u30c8\u30fc\u30ea\u30fc\u300f\u3084\u300e\u30a2\u30e9\u30c9\u6226\u8a18\uff08Dungeon&amp;Fighter\uff09\u300f\u306f\u3001\u9577\u671f\u9593\u306b\u308f\u305f\u308a\u5b89\u5b9a\u3057\u305f\u6210\u9577\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2024\/09\/Rachel-SEO-Business-Development-Director-Korea-at-Persona.ly-1.webp\"><img decoding=\"async\" loading=\"lazy\" width=\"145\" height=\"296\" src=\"https:\/\/persona.ly\/blog\/wp-content\/uploads\/2024\/09\/Rachel-SEO-Business-Development-Director-Korea-at-Persona.ly-1.webp\" alt=\"Rachel SEO - Business Development Director, Korea at Persona.ly (1)\" class=\"wp-image-3467\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Nexon \u306f Persona.ly \u306b\u3068\u3063\u3066\u9577\u5e74\u306b\u308f\u305f\u308b\u5927\u5207\u306a\u30d1\u30fc\u30c8\u30ca\u30fc\u3067\u3042\u308a\u3001\u4eca\u56de\u3055\u3089\u306b\u5225\u306e\u30bf\u30a4\u30c8\u30eb\u3067\u5354\u696d\u3092\u6df1\u3081\u3089\u308c\u308b\u3053\u3068\u3092\u5927\u5909\u5b09\u3057\u304f\u601d\u3044\u307e\u3059\u3002<br>\u4e21\u30c1\u30fc\u30e0\u306f\u3001\u900f\u660e\u6027\u3068\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306e\u5353\u8d8a\u6027\u3078\u306e\u76f8\u4e92\u306e\u30b3\u30df\u30c3\u30c8\u30e1\u30f3\u30c8\u3092\u901a\u3058\u3066\u3001\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u30b7\u30ca\u30b8\u30fc\u3092\u767a\u63ee\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u3055\u3089\u306b\u62e1\u5f35\u3057\u3001Nexon \u306e\u4ed6\u306e\u4ee3\u8868\u30bf\u30a4\u30c8\u30eb\u306b\u5bfe\u3057\u3066\u3082\u512a\u308c\u305f UA \u3068\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6210\u679c\u3092\u63d0\u4f9b\u3057\u3066\u3044\u304d\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n<cite><strong><a href=\"https:\/\/www.linkedin.com\/in\/rachel-seo-199a74127\/\">Rachel SEO<\/a> &#8211; Persona.ly \u97d3\u56fd\u30d3\u30b8\u30cd\u30b9\u958b\u767a\u30c7\u30a3\u30ec\u30af\u30bf\u30fc<\/strong><\/cite><\/blockquote>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>Persona.ly\u306b\u3064\u3044\u3066<\/h2>\n\n\n\n<p>Persona.ly\u306f\u3001\u72ec\u81ea\u306e\u6a5f\u68b0\u5b66\u7fd2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3068\u5f37\u529b\u306a\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u7ba1\u7406\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u6d3b\u7528\u3057\u3001\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u304a\u3088\u3073\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u5c02\u9580\u3068\u3059\u308b\u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u4f01\u696d\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u79c1\u305f\u3061\u306f\u3001King\u3001Tencent\u3001Papaya\u3001NextNinja\u3001Tilting Point\u3001Nexon\u306a\u3069\u306e\u4e3b\u8981\u306a\u30e2\u30d0\u30a4\u30eb\u4f01\u696d\u304c\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304a\u3088\u3073\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u53ef\u80fd\u6027\u304c\u6700\u3082\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u6b63\u78ba\u306b\u4e88\u6e2c\u3057\u3001\u6210\u9577\u76ee\u6a19\u3092\u9054\u6210\u30fb\u8d85\u904e\u3067\u304d\u308b\u3088\u3046\u652f\u63f4\u3057\u3066\u3044\u307e\u3059\u3002\u5f53\u793e\u306e\u6a5f\u68b0\u5b66\u7fd2\u30e2\u30c7\u30eb\u306f\u3001\u4e88\u6e2c\u3055\u308c\u305fLTV\u306b\u57fa\u3065\u304d\u9ad8\u4fa1\u5024\u306a\u30e6\u30fc\u30b6\u30fc\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u3088\u3046\u6700\u9069\u5316\u3055\u308c\u3066\u304a\u308a\u3001\u9ad8\u3044ROAS\u3068\u9577\u671f\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u54c1\u8cea\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5f53\u793e\u306e\u81ea\u793e\u958b\u767a\u306b\u3088\u308b\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDSP\u306f\u3001\u30c8\u30c3\u30d7\u30c6\u30a3\u30a2\u306e\u30a2\u30c9\u30a8\u30af\u30b9\u30c1\u30a7\u30f3\u30b8\u3084OEM\u3068\u76f4\u63a5\u7d71\u5408\u3055\u308c\u3066\u304a\u308a\u3001\u4e16\u754c\u4e2d\u3067\u6bce\u79d2400\u4e07\u4ef6\u4ee5\u4e0a\u306e\u5e83\u544a\u30ea\u30af\u30a8\u30b9\u30c8\u3092\u51e6\u7406\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u4e88\u6e2c\u5206\u6790\u3068\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30b9\u30b1\u30fc\u30eb\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u304c\u3088\u308a\u30b9\u30de\u30fc\u30c8\u306a\u6210\u9577\u3001\u3088\u308a\u9ad8\u3044LTV\u3001\u305d\u3057\u3066\u6e2c\u5b9a\u53ef\u80fd\u306a\u5897\u5206\u52b9\u679c\u3092\u5b9f\u73fe\u3067\u304d\u308b\u3088\u3046\u652f\u63f4\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Download the PDF version of the case study &#31169;&#12383;&#12385;&#12399;&#12493;&#12463;&#12477;&#12531;&#12392;&#21332;&#21147;&#12375;&#12289;&#20154;&#27671; MMORPG &#12479;&#12452;&#12488;&#12523;&#12302;&#12510;&#12499;&#12494;&#12462;&#12514;&#12496;&#12452;&#12523;&#12303;&#12398; Android&#12539;iOS &#12395;&#12362;&#12369;&#12427;&#12522;&#12479;&#12540;&#12466;&#12486;&#12451;&#12531;&#12464;&#12461;&#12515;&#12531;&#12506;&#12540;&#12531;&#12434;&#23455;&#26045;&#12375;&#12414;&#12375;&#12383;&#12290;&#12493;&#12463;&#12477;&#12531;&#12399;&#12302;&#12513;&#12452;&#12503;&#12523;&#12473;&#12488;&#12540;&#12522;&#12540;&#12303;&#12302;&#12450;&#12521;&#12489;&#25126;&#35352;&#12303;&#12302;&#12469;&#12489;&#12531;&#12450;&#12479;&#12483;&#12463;&#12303;&#12394;&#12393;&#12289;40 &#20197;&#19978;&#12398;&#12479;&#12452;&#12488;&#12523;&#12434;&#25345;&#12388;&#19990;&#30028;&#30340;&#12394;&#12458;&#12531;&#12521;&#12452;&#12531;&#12466;&#12540;&#12512;&#20225;&#26989;&#12391;&#12377;&#12290; &#32080;&#26524;&#27010;&#35201; 15&#20493; 8&#36913;&#38291;&#12391;&#12398;&#12461;&#12515;&#12531;&#12506;&#12540;&#12531;&#12473;&#12465;&#12540;&#12523;&#25313;&#22823; 25% 15&#20493;&#12473;&#12465;&#12540;&#12523;&#26178;&#65288;8&#36913;&#30446;&#65289;&#12395;&#20877;&#12450;&#12488;&#12522;&#12499;&#12517;&#12540;&#12471;&#12519;&#12531;&#12467;&#12473;&#12488; KPI &#12434;&#19978;&#22238;&#12427;&#25104;&#26524; 3&#20493; 8&#36913;&#30446;&#26178;&#28857;&#12391; Re-attributions per Mille &#12364;&#22679;&#21152; &#12461;&#12515;&#12531;&#12506;&#12540;&#12531;&#30446;&#27161; &#12461;&#12515;&#12531;&#12506;&#12540;&#12531;&#12398;&#26368;&#32066;&#30446;&#27161;&#12399;&#12289;&#38626;&#33073;&#12375;&#12383;&#12518;&#12540;&#12470;&#12540;&#12434;&#20877;&#24230;&#12466;&#12540;&#12512;&#12395;&#25147;&#12377;&#12371;&#12392;&#12391;&#12375;&#12383;&#12290; &#12414;&#12383;&#12289;&#20877;&#12450;&#12463;&#12486;&#12451;&#12505;&#12540;&#12471;&#12519;&#12531;&#12354;&#12383;&#12426;&#12398;&#12467;&#12473;&#12488;&#65288;Cost per Reactivation&#65289; &#12364; KPI &#12392;&#12375;&#12390;&#35373;&#23450;&#12373;&#12428;&#12414;&#12375;&#12383;&#12290; Programmatic Re-engagement Process &#12510;&#12499;&#12494;&#12462;&#12398;&#12461;&#12515;&#12531;&#12506;&#12540;&#12531;&#38283;&#22987;&#26178;&#12289;&#24403;&#31038;&#29420;&#33258;&#12398;&#12458;&#12540;&#12487;&#12451;&#12456;&#12531;&#12473;&#12475;&#12464;&#12513;&#12531;&#12486;&#12540;&#12471;&#12519;&#12531;&#12456;&#12531;&#12472;&#12531; Live Audiences&#65288;&#36861;&#21152;&#26009;&#37329;&#12394;&#12375;&#12391;&#21033;&#29992;&#21487;&#33021;&#65289;&#12434;&#27963;&#29992;&#12375;&#12289;7&#26085;&#20197;&#19978;&#38750;&#12450;&#12463;&#12486;&#12451;&#12502;&#12384;&#12387;&#12383;&#12518;&#12540;&#12470;&#12540;&#12391;&#27083;&#25104;&#12373;&#12428;&#12427;&#12458;&#12540;&#12487;&#12451;&#12456;&#12531;&#12473;&#12434;&#36805;&#36895;&#12395;&#29983;&#25104;&#12375;&#12414;&#12375;&#12383;&#12290; &#12461;&#12515;&#12531;&#12506;&#12540;&#12531;&#21021;&#26399;&#27573;&#38542;&#65288;&#23567;&#35215;&#27169;&#12391;&#12398;&#23398;&#32722;&#12501;&#12455;&#12540;&#12474;&#65289;&#12391;&#12399;&#12289;ML &#12434;&#27963;&#29992;&#12375;&#12383;&#12503;&#12525;&#12464;&#12521;&#12510;&#12486;&#12451;&#12483;&#12463; DSP &#12364;&#12289;&#12466;&#12540;&#12512;&#12395;&#24489;&#24112;&#12377;&#12427;&#21487;&#33021;&#24615;&#12398;&#39640;&#12356;&#12518;&#12540;&#12470;&#12540;&#29305;&#24615;&#12434;&#25226;&#25569;&#12375;&#12390;&#12356;&#12365;&#12414;&#12375;&#12383;&#12290;&#38626;&#33073;&#12518;&#12540;&#12470;&#12540;&#12434;&#24133;&#24195;&#12367;&#23550;&#35937;&#12392;&#12375;&#12383;&#21021;&#26399;&#35373;&#23450;&#12391;&#12354;&#12426;&#12394;&#12364;&#12425;&#12289;&#31169;&#12383;&#12385;&#12399;&#12377;&#12391;&#12395; KPI &#12434;&#22823;&#12365;&#12367;&#19978;&#22238;&#12427;&#32080;&#26524;&#12434;&#24471;&#12390;&#12362;&#12426;&#12289;&#12371;&#12428;&#12399;&#12450;&#12523;&#12468;&#12522;&#12474;&#12512;&#12364; &#12518;&#12540;&#12470;&#12540;&#29305;&#24500;&#12539;&#26178;&#38291;&#24111;&#12539;&#12463;&#12522;&#12456;&#12452;&#12486;&#12451;&#12502;&#12539;&#25522;&#36617;&#38754;&#12398;&#26368;&#36969;&#12394;&#32068;&#12415;&#21512;&#12431;&#12379;&#12434;&#36805;&#36895;&#12395;&#35211;&#12388;&#12369;&#20986;&#12375;&#12289;&#20877;&#12456;&#12531;&#12466;&#12540;&#12472;&#12513;&#12531;&#12488;&#12434;&#20419;&#36914;&#12375;&#12289;&#12467;&#12473;&#12488;&#12434;&#22823;&#24133;&#12395;&#21066;&#28187;&#12375;&#12383;&#12383;&#12417;&#12391;&#12377;&#12290; &#12461;&#12515;&#12531;&#12506;&#12540;&#12531;&#38283;&#22987;&#30452;&#24460;&#12363;&#12425;&#12289;&#20877;&#12456;&#12531;&#12466;&#12540;&#12472;&#12513;&#12531;&#12488;&#21336;&#20385;&#12398; KPI &#12434;4&#20493;&#19978;&#22238;&#12427;&#25104;&#26524;&#12434;&#36948;&#25104;&#12375;&#12289;&#30446;&#27161;&#12467;&#12473;&#12488;&#12398;4&#20998;&#12398;1&#12391;&#12518;&#12540;&#12470;&#12540;&#12434;&#20877;&#12456;&#12531;&#12466;&#12540;&#12472;&#12373;&#12379;&#12427;&#12371;&#12392;&#12364;&#12391;&#12365;&#12414;&#12375;&#12383;&#12290; &#12503;&#12525;&#12464;&#12521;&#12510;&#12486;&#12451;&#12483;&#12463;&#12394; ML &#12505;&#12540;&#12473;&#12398;&#20837;&#26413;&#12471;&#12473;&#12486;&#12512;&#12364;&#12289;&#20877;&#12456;&#12531;&#12466;&#12540;&#12472;&#12375;&#12466;&#12540;&#12512;&#20869;&#12391;&#32153;&#32154;&#30340;&#12395;&#36914;&#34892;&#12375;&#12420;&#12377;&#12356;&#12518;&#12540;&#12470;&#12540;&#12475;&#12464;&#12513;&#12531;&#12488;&#12434;&#29305;&#23450;&#12391;&#12365;&#12427;&#12384;&#12369;&#12398;&#21313;&#20998;&#12394;&#12509;&#12472;&#12486;&#12451;&#12502;&#12471;&#12464;&#12490;&#12523;&#12434;&#33988;&#31309;&#12375;&#12383;&#27573;&#38542;&#12391;&#12289;&#31169;&#12383;&#12385;&#12399;&#12461;&#12515;&#12531;&#12506;&#12540;&#12531;&#12398;&#35215;&#27169;&#12434;&#22823;&#24133;&#12395;&#25313;&#22823;&#12377;&#12427;&#12371;&#12392;&#12364;&#12391;&#12365;&#12414;&#12375;&#12383;&#12290;&#12381;&#12398;&#32080;&#26524;&#12289;&#20877;&#12456;&#12531;&#12466;&#12540;&#12472;&#12513;&#12531;&#12488;&#21336;&#20385;&#12398; KPI &hellip; <\/p>\n<p 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