{"id":3981,"date":"2026-01-28T07:55:18","date_gmt":"2026-01-28T07:55:18","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=3981"},"modified":"2026-01-28T07:55:19","modified_gmt":"2026-01-28T07:55:19","slug":"%e5%80%9f%e5%8a%a9-really-rewarded-ua-%e5%b9%b3%e5%8f%b0%ef%bc%8clevelapp%e3%80%8amerge-dale%e3%80%8b%e6%88%90%e5%8a%9f%e5%ae%9e%e7%8e%b0-d30-%e6%8a%95%e6%94%be%e5%9b%9e%e6%9c%ac","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/zh\/2026\/01\/%e5%80%9f%e5%8a%a9-really-rewarded-ua-%e5%b9%b3%e5%8f%b0%ef%bc%8clevelapp%e3%80%8amerge-dale%e3%80%8b%e6%88%90%e5%8a%9f%e5%ae%9e%e7%8e%b0-d30-%e6%8a%95%e6%94%be%e5%9b%9e%e6%9c%ac\/","title":{"rendered":"\u501f\u52a9 Really Rewarded UA \u5e73\u53f0\uff0cLevelApp\u300aMerge Dale\u300b\u6210\u529f\u5b9e\u73b0 D30 \u6295\u653e\u56de\u672c"},"content":{"rendered":"\n

Download the PDF version of the case study<\/a><\/em><\/p>\n\n\n\n

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\"\"<\/a><\/figure>\n<\/div>\n\n\n\n
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\u6211\u4eec\u4e0e LevelApp \u5408\u4f5c\uff0c\u5229\u7528\u81ea\u6709\u7684\u5956\u52b1\u578b UA \u5e73\u53f0\uff0c\u4e3a\u5176 Merge Dale: Farm Adventure \u83b7\u53d6\u9ad8\u53c2\u4e0e\u5ea6\u7528\u6237\u3002Merge Dale \u662f\u4e00\u6b3e\u5c06\u5408\u6210\u4e0e\u76ca\u667a\u73a9\u6cd5\u76f8\u7ed3\u5408\uff0c\u5e76\u56f4\u7ed5\u519c\u573a\u533a\u57df\u63a8\u8fdb\u6e38\u620f\u8fdb\u5ea6\u7684\u4f11\u95f2\u5408\u6210\u7c7b\u6e38\u620f\u3002<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u6295\u653e\u76ee\u6807<\/h2>\n\n\n\n

\u5728\u5e94\u7528\u5185\u5e7f\u544a\uff08IAA\uff09\u53d8\u73b0\u7b56\u7565\u4e0b\uff0c\u672c\u6b21\u6295\u653e\u7684\u76ee\u6807\u662f\u83b7\u53d6\u80fd\u591f\u4ea7\u751f IAA \u6536\u5165\u7684\u9ad8\u53c2\u4e0e\u5ea6\u7528\u6237\u3002\u6211\u4eec\u6536\u5230\u4e86\u4e00\u7ec4\u4e0e ROAS \u76f8\u5173\u7684KPI\uff0c\u800c\u5b9e\u73b0\u6295\u653e\u56de\u672c\uff08Recoup\uff09\u662f\u672c\u6b21\u6d3b\u52a8\u7684\u6838\u5fc3\u76ee\u6807\u3002<\/p>\n\n\n\n

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\"\"<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n
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\"\"<\/a><\/figure>\n\n\n\n
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\u201c\u6211\u4eec\u5bf9\u4e0e Persona.ly \u7684\u5408\u4f5c\u975e\u5e38\u6ee1\u610f\u3002\u4ed6\u4eec\u7684\u6218\u7565\u89c6\u91ce\u3001Really \u5e94\u7528\u4e2d\u53ef\u7528\u7684\u6e38\u620f\u5316\u673a\u5236\uff0c\u4ee5\u53ca\u7cbe\u51c6\u8bc6\u522b\u589e\u957f\u8981\u7d20\u7684\u80fd\u529b\uff0c\u4f7f\u5176\u6210\u4e3a\u5353\u8d8a\u7684\u5408\u4f5c\u4f19\u4f34\u3002\u201d<\/p>\nAleksandr Surkov\uff0cLevelApp \u9996\u5e2d\u5e02\u573a\u5b98<\/strong><\/cite><\/blockquote>\n\n\n\n

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\u5173\u4e8e Really Play-to-Earn<\/h2>\n\n\n\n
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\"Really<\/a><\/figure>\n<\/div>\n\n\n\n
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Really \u662f Persona.ly \u81ea\u4e3b\u7814\u53d1\u7684\u5e94\u7528\u53d1\u73b0\u4e0e\u7528\u6237\u5fe0\u8bda\u5ea6\u5e73\u53f0\uff0c\u4e3a\u7528\u6237\u63d0\u4f9b\u5168\u9762\u6e38\u620f\u5316\u7684\u4f53\u9a8c\uff0c\u540c\u65f6\u63a8\u8350\u4ed6\u4eec\u6bcf\u5929\u90fd\u4f1a\u79ef\u6781\u4f7f\u7528\u7684\u5e94\u7528\u3002
\u901a\u8fc7\u5c06 Persona.ly \u57fa\u4e8e\u673a\u5668\u5b66\u4e60\uff08ML\uff09\u7684\u7a0b\u5e8f\u5316 DSP \u6240\u83b7\u5f97\u7684\u6d1e\u5bdf\u4e0e\u6211\u4eec\u7684\u81ea\u6709\u7528\u6237\u7fa4\u76f8\u7ed3\u5408\uff0c\u6211\u4eec\u4e3a\u5408\u4f5c\u4f19\u4f34\u5e26\u6765\u4e86\u66f4\u9ad8\u7684 ROAS \u548c\u66f4\u5f3a\u7684 LTV\u3002<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n

\u57fa\u4e8e Really \u5e94\u7528\u7684\u5956\u52b1\u578b UA \u6d41\u7a0b<\/h2>\n\n\n\n
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\u5728\u4e0e LevelApp \u5408\u4f5c\u65f6\uff0c\u6211\u4eec\u6df1\u5165\u5206\u6790\u4e86 Merge Dale \u7684\u5173\u952e\u6e38\u620f\u4e8b\u4ef6\uff0c\u5e76\u5c06\u8fd9\u4e9b\u4e8b\u4ef6\u6218\u7565\u6027\u5730\u6620\u5c04\u5230\u4efb\u52a1\u8def\u5f84\u4e2d\uff0c\u4ee5\u4f18\u5316\u7528\u6237\u53c2\u4e0e\u5ea6\u548c\u7559\u5b58\u7387\u3002<\/p>\n\n\n\n

\u7531\u4e8e Merge Dale \u7684\u6838\u5fc3\u53d8\u73b0\u65b9\u5f0f\u4f9d\u8d56\u5e7f\u544a\u6536\u5165\uff0c\u6211\u4eec\u9488\u5bf9\u5728\u5e7f\u544a\u5c55\u793a\u4e0e\u4e92\u52a8\u4e2d\u8868\u73b0\u51fa\u9ad8ARPU\u7684\u9ad8LTV Really\u7528\u6237\u8fdb\u884c\u4e86\u7ec6\u81f4\u7684\u53d7\u4f17\u7ec6\u5206\uff0c\u4ee5\u6700\u5927\u5316 IAA \u6536\u5165\u3002<\/p>\n\n\n\n

\u901a\u8fc7\u6218\u7565\u6027\u7684\u4e8b\u4ef6\u6620\u5c04\uff0c\u4ee5\u53ca\u7528\u6237\u7ec6\u5206\u548c\u9ad8\u8d28\u91cf\u6295\u653e\uff0c\u6211\u4eec\u6210\u529f\u83b7\u53d6\u4e86\u80fd\u591f\u6bcf\u65e5\u6d3b\u8dc3\u3001\u901a\u8fc7\u5b8c\u6210 Merge Dale \u4e2d\u7684\u4efb\u52a1\u5728 Really \u4efb\u52a1\u5730\u56fe\u4e0a\u63a8\u8fdb\u8fdb\u5ea6\u3001\u5e76\u89c2\u770b\u5927\u91cf\u5e7f\u544a\u7684\u7528\u6237\uff0c\u4ece\u800c\u4ea7\u751f\u4e86 IAA \u6536\u5165\u3002<\/p>\n<\/div>\n\n\n\n

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\"\"<\/a><\/figure><\/div>\n\n\n

The screenshot of the Merge Dale Task Map on the Really App<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n

\u8fd9\u4e00\u65b9\u6cd5\u4f7f\u5f97\u6d3b\u52a8\u4ece\u4e00\u5f00\u59cb\u5c31\u5b9e\u73b0\u4e86\u56de\u672c\uff08Lifetime ROAS \u8d85\u8fc7 100%\uff09\uff0c\u540c\u65f6\u5728\u5404\u4e2a\u7528\u6237\u7fa4\u4f53\u4e2d\u8d85\u8d8a\u4e86\u57fa\u4e8e ROAS \u7684 KPI\u3002<\/p>\n\n\n\n

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ROAS \u8fdb\u5c55<\/h2>\n\n\n\n

\u5229\u7528\u6211\u4eec\u7684 ML \u9a71\u52a8 DSP \u63d0\u4f9b\u7684\u6d1e\u5bdf\uff0c\u6211\u4eec\u80fd\u591f\u9884\u6d4b Merge Dale \u5e94\u7528\u7684 LTV\uff0c\u4ece\u800c\u7cbe\u51c6\u5730\u5b9a\u4f4d\u90a3\u4e9b\u80fd\u591f\u4ea7\u751f IAA \u6536\u5165\u5e76\u957f\u671f\u6301\u7eed\u73a9\u6e38\u620f\u7684\u7528\u6237\u3002\u7ed3\u679c\uff0c\u6211\u4eec\u5b9e\u73b0\u4e86\u4ece D1 ROAS \u5230 Lifetime ROAS \u7684 5.1 \u500d\u7a33\u6b65\u589e\u957f\uff0c\u6d3b\u52a8\u5728 D30 \u4e4b\u524d\u5b9e\u73b0\u56de\u672c\uff0c\u5e76\u8d85\u8d8a\u4e86\u5404 ROAS \u7528\u6237\u7fa4\u4f53\u7684 KPI\u3002<\/p>\n\n\n\n

\u6211\u4eec\u7684 DMP \u901a\u8fc7\u7cbe\u51c6\u5b9a\u4f4d\u559c\u7231\u5408\u5e76\u7c7b\u548c\u76ca\u667a\u7c7b\u6e38\u620f\u7684\u7528\u6237\uff0c\u5b9e\u73b0\u4e86\u5353\u8d8a\u7684\u53d7\u4f17\u5339\u914d\u3002\u8fd9\u79cd\u7cbe\u51c6\u6295\u653e\u63a8\u52a8\u4e86 Merge Dale \u8d85\u8fc7 30 \u5929\u5956\u52b1\u6e38\u620f\u671f\u7684\u9ad8\u7528\u6237\u53c2\u4e0e\u5ea6\u3002Lifetime ROAS \u5728 D30 \u4e4b\u540e\u7ee7\u7eed\u589e\u957f\uff0c\u4f7f Really \u6210\u4e3a\u771f\u6b63\u7684\u6e38\u620f\u53d1\u73b0\u6e20\u9053\u3002<\/p>\n\n\n\n

\"ROAS-Progression-Relative-to-D1-of-the-Cohort\"<\/a><\/figure>\n\n\n\n

Merge Dale \u6d3b\u52a8\u7684\u5173\u952e\u6210\u529f\u9a71\u52a8\u56e0\u7d20<\/h2>\n\n\n\n
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1. \u7528\u6237\u8d28\u91cf<\/strong><\/h3>\n\n\n\n

\u6211\u4eec\u901a\u8fc7\u4ec5\u83b7\u53d6\u9ad8 LTV \u7528\u6237\uff0c\u4e3a Really Play and Earn Rewards \u5e94\u7528\u63d0\u4f9b\u9ad8\u53c2\u4e0e\u5ea6\u3001\u9ad8\u8d28\u91cf\u7684\u7528\u6237\u3002<\/p>\n<\/div>\n\n\n\n

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2. \u6bcf\u65e5\u53c2\u4e0e\u5956\u52b1<\/h3>\n\n\n\n

\u4e3a\u6bcf\u4e2a\u5408\u4f5c\u5e94\u7528\u6dfb\u52a0\u6bcf\u65e5\u6e38\u620f\u65f6\u95f4\u5956\u52b1\uff0c\u4ee5\u786e\u4fdd\u7528\u6237\u7559\u5b58\u3002<\/p>\n<\/div>\n\n\n\n

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3. \u5e7f\u544a\u680f\u529f\u80fd<\/h3>\n\n\n\n

\u6218\u7565\u6027\u5730\u653e\u7f6e\u5e7f\u544a\u680f\u4ee5\u7a81\u51fa\u89c2\u770b\u5e7f\u544a\u7684\u4ef7\u503c\u3002<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"Dana<\/a><\/figure>\n\n\n\n
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\u201c\u6211\u4eec\u7684\u4e3b\u8981\u76ee\u6807\u662f\u4e3a\u5408\u4f5c\u4f19\u4f34\u63d0\u4f9b\u9ad8\u53c2\u4e0e\u5ea6\u3001\u9ad8\u8d28\u91cf\u7684\u7528\u6237\u3002\u6211\u4eec\u5229\u7528\u7a0b\u5e8f\u5316 DSP \u7684\u7528\u6237\u884c\u4e3a\u6d1e\u5bdf\uff0c\u63a8\u52a8\u65b0\u5956\u52b1\u4e1a\u52a1\u7684\u6210\u529f\u3002\u770b\u5230\u5408\u4f5c\u4f19\u4f34\u53d6\u5f97\u6210\u529f\uff0c\u5e76\u5c06\u9ad8 LTV \u7528\u6237\u5e26\u5165\u4ed6\u4eec\u7684\u5e94\u7528\uff0c\u4ee4\u4eba\u975e\u5e38\u632f\u594b\u3002\u6211\u4eec\u5df2\u505a\u597d\u5728\u672a\u6765\u4e00\u5e74\u6269\u5927\u89c4\u6a21\u7684\u51c6\u5907\u3002\u201d<\/p>\nDana Purinson\uff0cPersona.ly EMEA BD \u56e2\u961f\u8d1f\u8d23\u4eba<\/strong><\/cite><\/blockquote>\n\n\n\n

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\u5173\u4e8ePersona.ly<\/h2>\n\n\n\n

Persona.ly \u662f\u4e00\u5bb6\u4ee5\u6570\u636e\u9a71\u52a8\u7684\u4ea7\u54c1\u578b\u516c\u53f8\uff0c\u4e13\u6ce8\u4e8e\u79fb\u52a8\u7528\u6237\u83b7\u53d6\uff08UA\uff09\u548c\u518d\u8425\u9500\uff08Retargeting\uff09\uff0c\u7531\u81ea\u4e3b\u7814\u53d1\u7684 \u673a\u5668\u5b66\u4e60\uff08ML\uff09\u7b97\u6cd5 \u548c\u5f3a\u5927\u7684 \u7b2c\u4e00\u65b9 DMP \u63d0\u4f9b\u652f\u6301\u3002<\/p>\n\n\n\n

\u6211\u4eec\u7684\u81ea\u7814 \u7a0b\u5e8f\u5316 DSP \u76f4\u63a5\u96c6\u6210\u5230\u5168\u7403\u9876\u7ea7\u5e7f\u544a\u4ea4\u6613\u5e73\u53f0\u548c OEM\uff0c\u6bcf\u79d2\u53ef\u5904\u7406\u8d85\u8fc7 400 \u4e07\u6b21\u5e7f\u544a\u8bf7\u6c42\u3002
\u6211\u4eec\u7684 \u81ea\u6709\u5956\u52b1\u578b UA \u5e73\u53f0 \u4e0e\u7a0b\u5e8f\u5316 DSP \u65e0\u7f1d\u96c6\u6210\u3002<\/p>\n\n\n\n

\u901a\u8fc7\u5c06 \u5b9e\u65f6\u9884\u6d4b\u5206\u6790 \u4e0e \u7a0b\u5e8f\u5316\u89c4\u6a21 \u76f8\u7ed3\u5408\uff0c\u6211\u4eec\u5e2e\u52a9\u5408\u4f5c\u4f19\u4f34\u5b9e\u73b0\u66f4\u667a\u80fd\u7684\u589e\u957f\u3001\u66f4\u9ad8\u7684 LTV\uff0c\u4ee5\u53ca\u53ef\u8861\u91cf\u7684\u589e\u91cf\u6210\u6548\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

Download the PDF version of the case study 我们与 LevelApp 合作，利用自有的奖励型 UA 平台，为其 Merge Dale: Farm Adventure 获取高参与度用户。Merge Dale 是一款将合成与益智玩法相结合，并围绕农场区域推进游戏进度的休闲合成类游戏。 投放目标 在应用内广告（IAA）变现策略下，本次投放的目标是获取能够产生 IAA 收入的高参与度用户。我们收到了一组与 ROAS 相关的KPI，而实现投放回本（Recoup）是本次活动的核心目标。 关于 Really Play-to-Earn Really 是 Persona.ly 自主研发的应用发现与用户忠诚度平台，为用户提供全面游戏化的体验，同时推荐他们每天都会积极使用的应用。通过将 Persona.ly 基于机器学习（ML）的程序化 DSP 所获得的洞察与我们的自有用户群相结合，我们为合作伙伴带来了更高的 ROAS 和更强的 LTV。 基于 Really 应用的奖励型 UA 流程 在与 LevelApp 合作时，我们深入分析了 Merge Dale 的关键游戏事件，并将这些事件战略性地映射到任务路径中，以优化用户参与度和留存率。 由于 Merge Dale 的核心变现方式依赖广告收入，我们针对在广告展示与互动中表现出高ARPU的高LTV … <\/p>\n

Continue reading “\u501f\u52a9 Really Rewarded UA \u5e73\u53f0\uff0cLevelApp\u300aMerge Dale\u300b\u6210\u529f\u5b9e\u73b0 D30 \u6295\u653e\u56de\u672c”<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":3856,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[157],"tags":[],"acf":[],"yoast_head":"\n\u501f\u52a9 Really Rewarded UA \u5e73\u53f0\uff0cLevelApp\u300aMerge Dale\u300b\u6210\u529f\u5b9e\u73b0 D30 \u6295\u653e\u56de\u672c | Persona.ly - The Weekly Retention<\/title>\n<meta name=\"description\" content=\"Download the PDF version of the case study \u6211\u4eec\u4e0e LevelApp \u5408\u4f5c\uff0c\u5229\u7528\u81ea\u6709\u7684\u5956\u52b1\u578b UA \u5e73\u53f0\uff0c\u4e3a\u5176 Merge Dale: Farm Adventure \u83b7\u53d6\u9ad8\u53c2\u4e0e\u5ea6\u7528\u6237\u3002Merge Dale\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.ly\/blog\/zh\/2026\/01\/\u501f\u52a9-really-rewarded-ua-\u5e73\u53f0\uff0clevelapp\u300amerge-dale\u300b\u6210\u529f\u5b9e\u73b0-d30-\u6295\u653e\u56de\u672c\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u501f\u52a9 Really Rewarded UA \u5e73\u53f0\uff0cLevelApp\u300aMerge Dale\u300b\u6210\u529f\u5b9e\u73b0 D30 \u6295\u653e\u56de\u672c | Persona.ly - 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