{"id":3984,"date":"2026-01-28T09:06:27","date_gmt":"2026-01-28T09:06:27","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=3984"},"modified":"2026-01-28T09:06:28","modified_gmt":"2026-01-28T09:06:28","slug":"%e3%83%aa%e3%83%af%e3%83%bc%e3%83%89%e5%9e%8bua%e3%83%97%e3%83%a9%e3%83%83%e3%83%88%e3%83%95%e3%82%a9%e3%83%bc%e3%83%a0-really-%e3%81%ab%e3%82%88%e3%82%8a%e3%80%81levelapp-%e3%81%ae%e3%80%8emerge-dale","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ja\/2026\/01\/%e3%83%aa%e3%83%af%e3%83%bc%e3%83%89%e5%9e%8bua%e3%83%97%e3%83%a9%e3%83%83%e3%83%88%e3%83%95%e3%82%a9%e3%83%bc%e3%83%a0-really-%e3%81%ab%e3%82%88%e3%82%8a%e3%80%81levelapp-%e3%81%ae%e3%80%8emerge-dale\/","title":{"rendered":"\u30ea\u30ef\u30fc\u30c9\u578bUA\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0 Really \u306b\u3088\u308a\u3001LevelApp \u306e\u300eMerge Dale\u300f\u304cD30\u3067\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u4e88\u7b97\u306e\u56de\u53ce\u306b\u6210\u529f"},"content":{"rendered":"\n

Download the PDF version of the case study<\/a><\/em><\/p>\n\n\n\n

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\u5f53\u793e\u306f\u81ea\u793e\u306e\u30ea\u30ef\u30fc\u30c9\u578bUA\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u6d3b\u7528\u3057\u3001LevelApp\u3068\u5354\u696d\u3057\u3066 Merge Dale: Farm Adventure \u306b\u9ad8\u3044\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u793a\u3059\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3057\u307e\u3057\u305f\u3002Merge Dale \u306f\u3001\u8fb2\u5834\u30a8\u30ea\u30a2\u3067\u306e\u9032\u884c\u8981\u7d20\u3092\u4e2d\u5fc3\u306b\u3001\u30de\u30fc\u30b8\u3084\u30d1\u30ba\u30eb\u3068\u3044\u3063\u305f\u8907\u6570\u306e\u30b2\u30fc\u30e0\u30e1\u30ab\u30cb\u30af\u30b9\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u30ab\u30b8\u30e5\u30a2\u30eb\u306a\u5408\u6210\u30d1\u30ba\u30eb\u30b2\u30fc\u30e0\u3067\u3059\u3002<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u76ee\u6a19<\/h2>\n\n\n\n

\u30a2\u30d7\u30ea\u5185\u5e83\u544a\uff08IAA\uff09\u3092\u8ef8\u3068\u3057\u305f\u30de\u30cd\u30bf\u30a4\u30ba\u6226\u7565\u306b\u57fa\u3065\u304d\u3001\u672c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u76ee\u7684\u306fIAA\u53ce\u76ca\u3092\u751f\u307f\u51fa\u3059\u9ad8\u3044\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u3067\u3057\u305f\u3002ROAS\u306b\u95a2\u9023\u3059\u308bKPI\u304c\u63d0\u793a\u3055\u308c\u3066\u304a\u308a\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u56de\u53ce\uff08Recoup\uff09\u304c\u6700\u91cd\u8981\u76ee\u6a19\u3068\u3057\u3066\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

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\u201cPersona.ly \u3068\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306b\u5927\u5909\u6e80\u8db3\u3057\u3066\u3044\u307e\u3059\u3002\u5f7c\u3089\u306e\u6226\u7565\u7684\u30d3\u30b8\u30e7\u30f3\u3001Really \u30a2\u30d7\u30ea\u306b\u7528\u610f\u3055\u308c\u305f\u30b2\u30fc\u30df\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u8981\u7d20\u3001\u305d\u3057\u3066\u6210\u9577\u306e\u9375\u3068\u306a\u308b\u8981\u56e0\u3092\u6b63\u78ba\u306b\u898b\u6975\u3081\u308b\u80fd\u529b\u306b\u3088\u3063\u3066\u3001\u3068\u3066\u3082\u5353\u8d8a\u3057\u305f\u30d1\u30fc\u30c8\u30ca\u30fc\u3067\u3059\u3002\u201d<\/p>\n\u30a2\u30ec\u30af\u30b5\u30f3\u30c9\u30eb\u30fb\u30b9\u30eb\u30b3\u30d5\uff08LevelApp \u6700\u9ad8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cac\u4efb\u8005\uff09<\/strong><\/cite><\/blockquote>\n\n\n\n

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Really Play-to-Earn \u306b\u3064\u3044\u3066<\/h2>\n\n\n\n
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\"Really<\/a><\/figure>\n<\/div>\n\n\n\n
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Really \u306f\u3001Persona.ly \u304c\u72ec\u81ea\u306b\u958b\u767a\u3057\u305f\u30a2\u30d7\u30ea\u767a\u898b\u30fb\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u304c\u65e5\u5e38\u7684\u306b\u697d\u3057\u3081\u308b\u30a2\u30d7\u30ea\u3092\u63d0\u6848\u3057\u3064\u3064\u3001\u5b8c\u5168\u306b\u30b2\u30fc\u30df\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u5316\u3055\u308c\u305f\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002
\u307e\u305f\u3001Persona.ly \u306e ML\uff08\u6a5f\u68b0\u5b66\u7fd2\uff09\u30d9\u30fc\u30b9\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDSP \u304b\u3089\u5f97\u3089\u308c\u308b\u30a4\u30f3\u30b5\u30a4\u30c8\u3068\u3001\u72ec\u81ea\u306e\u30e6\u30fc\u30b6\u30fc\u30d9\u30fc\u30b9\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u306b\u5bfe\u3057\u9ad8\u3044 ROAS \u3068\u5411\u4e0a\u3057\u305f LTV \u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Really\u30a2\u30d7\u30ea\u3092\u6d3b\u7528\u3057\u305f\u30ea\u30ef\u30fc\u30c9\u578bUA\u30d7\u30ed\u30bb\u30b9<\/h2>\n\n\n\n
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LevelApp\u3068\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306b\u304a\u3044\u3066\u3001\u79c1\u305f\u3061\u306f\u300eMerge Dale\u300f\u306e\u91cd\u8981\u306a\u30b2\u30fc\u30e0\u5185\u30a4\u30d9\u30f3\u30c8\u3092\u8a73\u7d30\u306b\u5206\u6790\u3057\u3001\u305d\u308c\u3089\u306e\u30a4\u30d9\u30f3\u30c8\u3092\u30bf\u30b9\u30af\u30de\u30c3\u30d7\u306b\u6226\u7565\u7684\u306b\u914d\u7f6e\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u3092\u6700\u9069\u5316\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u300eMerge Dale\u300f\u306e\u4e3b\u306a\u53ce\u76ca\u6e90\u304c\u5e83\u544a\u3067\u3042\u308b\u3053\u3068\u3092\u8e0f\u307e\u3048\u3001\u5e83\u544a\u8868\u793a\u304a\u3088\u3073\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u3088\u308a\u9ad8\u3044ARPU\u3092\u793a\u3059\u9ad8LTV\u306eReally\u30e6\u30fc\u30b6\u30fc\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3001IAA\u53ce\u76ca\u3092\u6700\u5927\u5316\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u6226\u7565\u7684\u306a\u30a4\u30d9\u30f3\u30c8\u30de\u30c3\u30d4\u30f3\u30b0\u3068\u30e6\u30fc\u30b6\u30fc\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3001\u304a\u3088\u3073\u8cea\u306e\u9ad8\u3044\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u308a\u3001\u79c1\u305f\u3061\u306f\u6bce\u65e5\u30a2\u30af\u30c6\u30a3\u30d6\u306b\u53c2\u52a0\u3057\u3001Merge Dale\u3067\u30bf\u30b9\u30af\u3092\u5b8c\u4e86\u3057\u3066Really\u306e\u30bf\u30b9\u30af\u30de\u30c3\u30d7\u3092\u9032\u3081\u3001\u591a\u6570\u306e\u5e83\u544a\u3092\u8996\u8074\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3057\u3001IAA\u53ce\u76ca\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n<\/div>\n\n\n\n

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\"\"<\/a><\/figure><\/div>\n\n\n

The screenshot of the Merge Dale Task Map on the Really App<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n

\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308a\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u958b\u59cb\u6642\u304b\u3089\u56de\u53ce\uff08Lifetime ROAS 100\uff05\u4ee5\u4e0a\uff09\u3092\u9054\u6210\u3057\u3001\u5404\u30b3\u30db\u30fc\u30c8\u306eROAS\u30d9\u30fc\u30b9\u306eKPI\u3092\u4e0a\u56de\u308b\u6210\u679c\u3092\u51fa\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

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ROAS \u306e\u63a8\u79fb<\/h2>\n\n\n\n

Merge Dale \u30a2\u30d7\u30ea\u306e LTV \u3092\u4e88\u6e2c\u3067\u304d\u308b ML \u99c6\u52d5\u306e DSP \u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u6d3b\u7528\u3057\u3001IAA \u53ce\u76ca\u3092\u751f\u307f\u51fa\u3057\u3001\u9577\u671f\u9593\u30b2\u30fc\u30e0\u3092\u7d99\u7d9a\u30d7\u30ec\u30a4\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u3092\u6b63\u78ba\u306b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002\u305d\u306e\u7d50\u679c\u3001D1 ROAS \u304b\u3089 Lifetime ROAS \u307e\u3067 5.1 \u500d\u306e\u5b89\u5b9a\u3057\u305f\u9032\u5c55\u3092\u9054\u6210\u3057\u3001D30 \u524d\u306b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u56de\u53ce\u3059\u308b\u3068\u3068\u3082\u306b\u3001\u5404 ROAS \u30b3\u30db\u30fc\u30c8\u306e KPI \u3092\u4e0a\u56de\u308b\u6210\u679c\u3092\u51fa\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u79c1\u305f\u3061\u306e DMP \u306f\u3001\u30de\u30fc\u30b8\u7cfb\u304a\u3088\u3073\u30d1\u30ba\u30eb\u7cfb\u30b2\u30fc\u30e0\u3092\u597d\u3080\u30e6\u30fc\u30b6\u30fc\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u3053\u3068\u3067\u3001\u512a\u308c\u305f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30de\u30c3\u30c1\u30f3\u30b0\u3092\u5b9f\u73fe\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u7cbe\u5bc6\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u308a\u3001Merge Dale \u3067\u306f 30 \u65e5\u9593\u306e\u30ea\u30ef\u30fc\u30c9\u30d7\u30ec\u30a4\u671f\u9593\u3092\u5927\u304d\u304f\u8d85\u3048\u3066\u9ad8\u3044\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u7372\u5f97\u3067\u304d\u307e\u3057\u305f\u3002Lifetime ROAS \u306f D30 \u4ee5\u964d\u3082\u6210\u9577\u3092\u7d9a\u3051\u3001Really \u3092\u771f\u306e\u30b2\u30fc\u30e0\u767a\u898b\u30c1\u30e3\u30cd\u30eb\u3068\u3057\u3066\u78ba\u7acb\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\"ROAS-Progression-Relative-to-D1-of-the-Cohort\"<\/a><\/figure>\n\n\n\n

Merge Dale \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u4e3b\u8981\u6210\u529f\u8981\u56e0<\/h2>\n\n\n\n
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1. \u30e6\u30fc\u30b6\u30fc\u306e\u8cea<\/h3>\n\n\n\n

Really Play and Earn Rewards \u30a2\u30d7\u30ea\u5411\u3051\u306b LTV \u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u306e\u307f\u3092\u7372\u5f97\u3057\u3001\u9ad8\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u9ad8\u54c1\u8cea\u30e6\u30fc\u30b6\u30fc\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n<\/div>\n\n\n\n

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2. \u65e5\u6b21\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5831\u916c<\/h3>\n\n\n\n

\u5404\u30d1\u30fc\u30c8\u30ca\u30fc\u30a2\u30d7\u30ea\u306b\u65e5\u6b21\u306e\u30b2\u30fc\u30e0\u6642\u9593\u5831\u916c\u3092\u8ffd\u52a0\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u4fdd\u6301\u3092\u78ba\u4fdd\u3057\u307e\u3059<\/p>\n<\/div>\n\n\n\n

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3. \u5e83\u544a\u30d0\u30fc\u6a5f\u80fd<\/h3>\n\n\n\n

\u5e83\u544a\u8996\u8074\u306e\u4fa1\u5024\u3092\u5f37\u8abf\u3059\u308b\u305f\u3081\u306b\u6226\u7565\u7684\u306b\u5e83\u544a\u30d0\u30fc\u3092\u914d\u7f6e\u3057\u307e\u3057\u305f\u3002<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"Dana<\/a><\/figure>\n\n\n\n
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\u300c\u79c1\u305f\u3061\u306e\u4e3b\u306a\u76ee\u6a19\u306f\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u9ad8\u304f\u3001\u9ad8\u54c1\u8cea\u306a\u30e6\u30fc\u30b6\u30fc\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3059\u3002Persona.ly\u306f\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af DSP \u304b\u3089\u5f97\u3089\u308c\u308b\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u6d3b\u7528\u3057\u3001\u65b0\u3057\u3044\u30ea\u30ef\u30fc\u30c9\u5206\u91ce\u3067\u306e\u6210\u529f\u3092\u5f8c\u62bc\u3057\u3057\u3066\u3044\u307e\u3059\u3002\u9ad8LTV \u306e\u30e6\u30fc\u30b6\u30fc\u3092Really\u30a2\u30d7\u30ea\u306b\u5c0e\u304f\u69d8\u5b50\u3092\u898b\u308b\u306e\u306f\u3001\u3068\u3066\u3082\u308f\u304f\u308f\u304f\u3057\u307e\u3059\u3002\u6765\u5e74\u306b\u5411\u3051\u3066\u30b9\u30b1\u30fc\u30eb\u30a2\u30c3\u30d7\u3059\u308b\u6e96\u5099\u306f\u6574\u3063\u3066\u3044\u307e\u3059\u3002\u300d<\/p>\nDana Purinson, Persona.ly EMEA BD \u30c1\u30fc\u30e0\u30ea\u30fc\u30c9<\/strong><\/cite><\/blockquote>\n\n\n\n

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Persona.ly\u306b\u3064\u3044\u3066<\/h2>\n\n\n\n

Persona.ly \u306f\u3001\u72ec\u81ea\u306e \u6a5f\u68b0\u5b66\u7fd2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0 \u3068\u5805\u7262\u306a \u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3DMP \u3092\u57fa\u76e4\u3068\u3057\u3001\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\uff08UA\uff09 \u304a\u3088\u3073 \u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0 \u306b\u7279\u5316\u3057\u305f \u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u4f01\u696d \u3067\u3059\u3002<\/p>\n\n\n\n

\u5f53\u793e\u306e\u793e\u5185\u958b\u767a\u306b\u3088\u308b \u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDSP \u306f\u3001\u4e16\u754c\u306e\u4e3b\u8981\u306a\u5e83\u544a\u30a8\u30af\u30b9\u30c1\u30a7\u30f3\u30b8\u304a\u3088\u3073OEM\u3068\u76f4\u63a5\u7d71\u5408\u3055\u308c\u3066\u304a\u308a\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u3067\u6bce\u79d2400\u4e07\u4ef6\u4ee5\u4e0a\u306e\u5e83\u544a\u30ea\u30af\u30a8\u30b9\u30c8\u3092\u51e6\u7406\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u5f53\u793e\u72ec\u81ea\u306e \u30ea\u30ef\u30fc\u30c9\u578bUA\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0 \u306f\u3001\u3053\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDSP\u3068\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u7d71\u5408\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u4e88\u6e2c\u5206\u6790\u3068\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u306a\u30b9\u30b1\u30fc\u30eb\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u79c1\u305f\u3061\u306f\u30d1\u30fc\u30c8\u30ca\u30fc\u304c\u3088\u308a\u30b9\u30de\u30fc\u30c8\u306a\u6210\u9577\u3068\u9ad8\u3044LTV\u3001\u305d\u3057\u3066\u6e2c\u5b9a\u53ef\u80fd\u306a\u30a4\u30f3\u30af\u30ea\u30e1\u30f3\u30bf\u30eb\u306a\u6210\u679c\u3092\u5b9f\u73fe\u3067\u304d\u308b\u3088\u3046\u652f\u63f4\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

Download the PDF version of the case study 当社は自社のリワード型UAプラットフォームを活用し、LevelAppと協業して Merge Dale: Farm Adventure に高いエンゲージメントを示すユーザーを獲得しました。Merge Dale は、農場エリアでの進行要素を中心に、マージやパズルといった複数のゲームメカニクスを組み合わせたカジュアルな合成パズルゲームです。 キャンペーン目標 アプリ内広告（IAA）を軸としたマネタイズ戦略に基づき、本キャンペーンの目的はIAA収益を生み出す高いエンゲージメントのユーザーを獲得することでした。ROASに関連するKPIが提示されており、キャンペーンの回収（Recoup）が最重要目標として設定されていました。 Really Play-to-Earn について Really は、Persona.ly が独自に開発したアプリ発見・ロイヤリティプラットフォームです。ユーザーが日常的に楽しめるアプリを提案しつつ、完全にゲーミフィケーション化された体験を提供します。また、Persona.ly の ML（機械学習）ベースのプログラマティックDSP から得られるインサイトと、独自のユーザーベースを組み合わせることで、パートナーに対し高い ROAS と向上した LTV を実現します。 Reallyアプリを活用したリワード型UAプロセス LevelAppとのパートナーシップにおいて、私たちは『Merge Dale』の重要なゲーム内イベントを詳細に分析し、それらのイベントをタスクマップに戦略的に配置することで、ユーザーのエンゲージメントとリテンションを最適化しました。 『Merge Dale』の主な収益源が広告であることを踏まえ、広告表示およびエンゲージメントにより高いARPUを示す高LTVのReallyユーザーをセグメント化し、IAA収益を最大化しました。 戦略的なイベントマッピングとユーザーセグメンテーション、および質の高いターゲティングにより、私たちは毎日アクティブに参加し、Merge Daleでタスクを完了してReallyのタスクマップを進め、多数の広告を視聴するユーザーを獲得し、IAA収益を生み出すことができました。 The screenshot of the Merge Dale Task Map on the Really App このアプローチにより、キャンペーンは開始時から回収（Lifetime ROAS 100％以上）を達成し、各コホートのROASベースのKPIを上回る成果を出しました。 ROAS の推移 … <\/p>\n

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