{"id":4035,"date":"2026-03-24T12:24:11","date_gmt":"2026-03-24T12:24:11","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=4035"},"modified":"2026-04-09T09:35:06","modified_gmt":"2026-04-09T09:35:06","slug":"nhn-playart%e3%81%aecompass%e3%81%ab%e3%81%8a%e3%81%84%e3%81%a6%e5%88%9d%e9%80%b1%e3%81%8b%e3%82%89roas-d30%e3%81%aekpi%e3%82%92%e4%b8%8a%e5%9b%9e%e3%81%a3%e3%81%9f","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ja\/2026\/03\/nhn-playart%e3%81%aecompass%e3%81%ab%e3%81%8a%e3%81%84%e3%81%a6%e5%88%9d%e9%80%b1%e3%81%8b%e3%82%89roas-d30%e3%81%aekpi%e3%82%92%e4%b8%8a%e5%9b%9e%e3%81%a3%e3%81%9f\/","title":{"rendered":"NHN PlayArt\u306e\u300e#Compass\u300f\u306b\u304a\u3044\u3066\u3001\u521d\u9031\u304b\u3089ROAS D30\u306eKPI\u3092\u4e0a\u56de\u3063\u305f\u65b9\u6cd5"},"content":{"rendered":"\n

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\u79c1\u305f\u3061\u306f\u3001\u5e83\u544a\u4ee3\u7406\u5e97INSIGHT\u3068\u9023\u643a\u3057\u3001NHN PlayArt\u306e\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u300c#\u30b3\u30f3\u30d1\u30b9 \u6226\u95d8\u6442\u7406\u89e3\u6790\u30b7\u30b9\u30c6\u30e0\u300d\u306e\u4f11\u7720\u30e6\u30fc\u30b6\u30fc\u306e\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u65bd\u7b56\u3092\u5b9f\u65bd\u3057\u307e\u3057\u305f\u3002
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\u6210\u679c\u306e\u6982\u8981<\/h2>\n\n\n\n
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3\u500d<\/strong><\/p>\n\n\n\n

ROA1 \u90311\u304b\u3089 KPI\u3092\u4e0a\u56de\u308bD30 ROAS \u3092\u9054\u6210\u3057\u307e\u3057\u305f<\/p>\n<\/div>\n\n\n\n

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1\u65e5\u672a\u6e80<\/strong><\/p>\n\n\n\n

\u30d9\u30b9\u30c8\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3078\u306e\u6700\u9069\u5316\u65e5\u6570<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u76ee\u6a19<\/h2>\n\n\n\n

\u672c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u4f11\u7720\u30d7\u30ec\u30a4\u30e4\u30fc\u306e\u65b9\u3005\u3078\u306e\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u76ee\u7684\u3068\u3057\u3066\u5b9f\u65bd\u3055\u308c\u307e\u3057\u305f\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u518d\u8d77\u52d5\u306e\u304d\u3063\u304b\u3051\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30b2\u30fc\u30e0\u3078\u306e\u5fa9\u5e30\u3068\u3001\u7d99\u7d9a\u7684\u306a\u30d7\u30ec\u30a4\u3092\u901a\u3058\u305f\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u518d\u69cb\u7bc9\u3092\u76ee\u6a19\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u672c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6210\u529f\u3092\u6e2c\u308b\u6307\u6a19\u3068\u3057\u3066\u3001 D30 ROAS KPI \u304c\u8a2d\u5b9a\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

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<\/div>\n\n\n\n

\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af \u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u30d7\u30ed\u30bb\u30b9<\/h2>\n\n\n\n

NHN\u3068\u306e\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u958b\u59cb\u6642\u306b\u3001\u79c1\u305f\u3061\u306f\u72ec\u81ea\u306e Live Audiences<\/a> \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30a8\u30f3\u30b8\u30f3\uff08\u8ffd\u52a0\u8cbb\u7528\u306a\u3057\u3067\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u304c\u5229\u7528\u53ef\u80fd\uff09\u3092\u6d3b\u7528\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30a2\u30d7\u30ea\u5185\u884c\u52d5\u3084\u975e\u30a2\u30af\u30c6\u30a3\u30d6\u671f\u9593\u306b\u57fa\u3065\u3044\u305f\u30ab\u30b9\u30bf\u30e0\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u69cb\u7bc9\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

Live Audiences \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30a8\u30f3\u30b8\u30f3\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u6d3b\u52d5\u30ec\u30d9\u30eb\u3001\u8cfc\u5165\u5c65\u6b74\u3001\u610f\u56f3\u306a\u3069\u8907\u6570\u306e\u30b7\u30b0\u30ca\u30eb\u306b\u57fa\u3065\u3044\u3066\u5206\u985e\u3057\u307e\u3059\u3002\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3068\u76f4\u63a5\u304b\u3064\u5b89\u5168\u306b\u7d71\u5408\u3055\u308c\u308b\u305f\u3081\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30c4\u30fc\u30eb\u306f\u4e0d\u8981\u3067\u3059<\/p>\n\n\n\n

\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306f \u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067 \u66f4\u65b0\u3055\u308c\u3001\u5fa9\u5e30\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u5373\u6642\u9664\u5916\u3084\u3001\u65b0\u305f\u306b\u6761\u4ef6\u3092\u6e80\u305f\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u5373\u6642\u8ffd\u52a0\u304c\u53ef\u80fd\u3067\u3059\u3002\u3053\u308c\u306f\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u30b2\u30fc\u30e0\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u304a\u3044\u3066\u975e\u5e38\u306b\u91cd\u8981\u306a\u5229\u70b9\u3067\u3059\u3002 <\/p>\n\n\n\n

\u79c1\u305f\u3061\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDSP\u306f\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u306eTier-1\u5e83\u544a\u53d6\u5f15\u6240\u304a\u3088\u3073\u65e5\u672c\u56fd\u5185\u306e\u5e83\u544a\u53d6\u5f15\u6240\uff08Supership\u3084Fluct\u3092\u542b\u3080\uff09\u3068\u76f4\u63a5\u7d71\u5408\u3055\u308c\u3066\u3044\u307e\u3059\u30021\u79d2\u3042\u305f\u308a400\u4e07\u4ef6\u4ee5\u4e0a\u306e\u5e83\u544a\u5165\u672d \u3092\u51e6\u7406\u3057\u3066\u304a\u308a\u3001\u3053\u308c\u3089\u306e\u7d71\u5408\u3068\u51e6\u7406\u80fd\u529b\u306b\u3088\u308a\u3001\u4e16\u754c\u4e2d\u306e\u201c\u30a6\u30a9\u30fc\u30eb\u30c9\u30ac\u30fc\u30c7\u30f3\u201d\u5916\u306e\u307b\u3068\u3093\u3069\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u30ea\u30fc\u30c1\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n

\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u958b\u59cb\u6642\u70b9\u304b\u3089\u3001D30 ROAS KPI \u30923\u56de\u4e0a\u56de\u308b\u6210\u679c\u3092\u9054\u6210\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

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\u3053\u306e\u5f37\u5316\u6a5f\u80fd\u306b\u3088\u308a\u3001\u3059\u3067\u306b\u8907\u6570\u306e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u8ffd\u52a0\u306e\u52b9\u7387\u5411\u4e0a\u304c\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u300c#\u30b3\u30f3\u30d1\u30b9\u300d\u306e\u4e8b\u4f8b\u3067\u306f\u3001\u3053\u306e\u6a5f\u80fd\u306b\u3088\u308a\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u62e1\u5927\u3057\u306a\u304c\u3089\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306eKPI\u3092\u5927\u5e45\u306b\u4e0a\u56de\u308b\u6210\u679c\u3092\u9054\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

<\/div>\n\n\n\n

\u6210\u529f\u306e\u4e3b\u8981\u8981\u56e0<\/h2>\n\n\n\n

D30 ROAS \u2013 Persona.ly\u306e\u7d50\u679c vs. \u30d9\u30f3\u30c1\u30de\u30fc\u30af<\/h3>\n\n\n\n

\u79c1\u305f\u3061\u306eML\u99c6\u52d5\u578bDSP\u306f\u5c02\u7528\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30af\u30e9\u30a6\u30c9\u4e0a\u3067\u7a3c\u50cd\u3057\u3066\u304a\u308a\u30011\u79d2\u3042\u305f\u308a400\u4e07\u4ef6\u4ee5\u4e0a\u306e\u5165\u672d \u3092\u51e6\u7406\u3057\u3001\u65e5\u672c\u5e02\u5834\u306e\u5927\u591a\u6570\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u30ea\u30fc\u30c1\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002
\u3053\u306e\u6280\u8853\u7684\u306a\u69cb\u6210\u306b\u3088\u308a\u3001\u30c7\u30fc\u30bf\u51e6\u7406\u306e\u9ad8\u901f\u5316\u3001\u30b9\u30ed\u30c3\u30c8\u30ea\u30f3\u30b0\u306e\u6392\u9664\u3001\u30b3\u30b9\u30c8\u524a\u6e1b\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u5e83\u544a\u4e3b\u306f\u3001\u30b3\u30b9\u30c8\u52b9\u7387\u306e\u5411\u4e0a\u3068\u5b8c\u5168\u306a\u900f\u660e\u6027\u3068\u3044\u3046\u5f62\u3067\u76f4\u63a5\u7684\u306a\u6069\u6075\u3092\u53d7\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

\n
\n

\u9ad8\u5ea6\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30e2\u30c7\u30eb\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u3053\u306e\u30a4\u30f3\u30d5\u30e9\u306b\u3088\u308a\u8fc5\u901f\u306a\u5bfe\u5fdc\u3068\u3088\u308a\u8ce2\u660e\u306a\u5165\u672d\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308a\u3001\u8cfc\u5165\u610f\u6b32\u306e\u6700\u3082\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u30d7\u30ed\u30b0\u30e9\u30e0\u7684\u306b\u7279\u5b9a\u3001openRTB\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u3067\u5165\u672d\u6226\u7565\u3092\u6700\u9069\u5316\u3057\u3001\u30a2\u30d7\u30ea\u5185\u8cfc\u5165\u306e\u53ef\u80fd\u6027\u304c\u6700\u3082\u9ad8\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u4e88\u7b97\u3092\u914d\u5206\u3059\u308b\u3053\u3068\u3067\u3001\u4ed6\u306eDSP\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u4e0a\u56de\u308b\u6210\u679c\u3092\u9054\u6210\u3057\u307e\u3057\u305f\u3002<\/p>\n<\/div>\n\n\n\n

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\"\"<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n
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\u30ed\u30a4\u30e4\u30eb\u30e6\u30fc\u30b6\u30fc\u5c64\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1<\/h3>\n\n\n\n

\u79c1\u305f\u3061\u306eML\u99c6\u52d5\u578b\u5165\u672d\u30b7\u30b9\u30c6\u30e0\u306b\u306f\u696d\u754c\u7279\u5316\u306e\u6a5f\u80fd\u304c\u642d\u8f09\u3055\u308c\u3066\u304a\u308a\u3001\u30b2\u30fc\u30e0\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u5411\u3051\u306b\u300e\u30b3\u30a2\u30d5\u30a1\u30f3\u4e88\u6e2c\u300f\u6a5f\u80fd\u3082\u5099\u3048\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u6a5f\u80fd\u306b\u3088\u308a\u3001\u5165\u672d\u30b9\u30c8\u30ea\u30fc\u30e0\u5185\u3067\u4e0a\u4f4d1%\u306e\u9ad8LTV\u30e6\u30fc\u30b6\u30fc\u3092\u7279\u5b9a\u3057\u3001\u5e02\u5834\u4fa1\u683c\u3084\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u4e88\u6e2c\u4fa1\u5024\u306b\u57fa\u3065\u3044\u3066\u5165\u672d\u984d\u3092\u8abf\u6574\u3059\u308b\u3053\u3068\u3067\u3001\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u3067\u306e\u52dd\u5229\u3092\u78ba\u5b9f\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u3053\u306e\u6a5f\u80fd\u306b\u3088\u308a\u3001\u5165\u672d\u30b9\u30c8\u30ea\u30fc\u30e0\u5185\u3067\u4e0a\u4f4d1%\u306e\u9ad8LTV\u30e6\u30fc\u30b6\u30fc\u3092\u7279\u5b9a\u3057\u3001\u5e02\u5834\u4fa1\u683c\u3084\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u4e88\u6e2c\u4fa1\u5024\u306b\u57fa\u3065\u3044\u3066\u5165\u672d\u984d\u3092\u8abf\u6574\u3059\u308b\u3053\u3068\u3067\u3001\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u3067\u306e\u52dd\u5229\u3092\u78ba\u5b9f\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u4e3b\u306a\u8ab2\u984c\u306f\u3001\u6570\u767e\u4e07\u306e\u300c#\u30b3\u30f3\u30d1\u30b9\u300d\u30e6\u30fc\u30b6\u30fc\u306e\u4e2d\u304b\u3089\u30b2\u30fc\u30e0\u306b\u518d\u3073\u95a2\u4e0e\u3057\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u727d\u5f15\u3057\u3001\u30b2\u30fc\u30e0\u3092\u6df1\u304f\u904a\u3073\u7d9a\u3051\u3066\u304f\u3060\u3055\u308b\u71b1\u91cf\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u5c64\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u3067\u3057\u305f\u3002<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

<\/p>\n\n\n\n

NHN\u306b\u3064\u3044\u3066<\/h2>\n\n\n\n

NHN PlayArt\u306f2015\u5e74\u306b\u8a2d\u7acb\u3055\u308c\u305fNHN\u306e\u65e5\u672c\u6cd5\u4eba\u3067\u3001\u30ab\u30b8\u30e5\u30a2\u30eb\u30d1\u30ba\u30eb\u30b2\u30fc\u30e0\u3084\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30d0\u30c8\u30eb\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u3092\u5c02\u9580\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u4ee3\u8868\u4f5c\u306b\u306f\u300cLINE\uff1a\u30c7\u30a3\u30ba\u30cb\u30fc \u30c4\u30e0\u30c4\u30e0\u300d\u3001\u300c\u5996\u602a\u30a6\u30a9\u30c3\u30c1 \u3077\u306b\u3077\u306b\u300d\u3001\u304a\u3088\u3073\u300c#\u30b3\u30f3\u30d1\u30b9\u300d\u304c\u3042\u308a\u3001\u3053\u308c\u3089\u306e\u7d2f\u8a08\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\u306f1\u5104\u56de\u3092\u8d85\u3048\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u4eba\u6c17\u30d5\u30e9\u30f3\u30c1\u30e3\u30a4\u30ba\u3068\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3082\u5c55\u958b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

INSIGHT\u306b\u3064\u3044\u3066<\/h2>\n\n\n\n

INSIGHT\u306f\u6771\u4eac\u306b\u62e0\u70b9\u3092\u7f6e\u304f\u5927\u624b\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc\u3067\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u3001\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u5236\u4f5c\u3092\u5c02\u9580\u3068\u3057\u3001\u30d5\u30eb\u30b9\u30b1\u30fc\u30eb\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

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\"\"<\/a><\/figure>\n\n\n\n
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\u79c1\u305f\u3061\u306f\u3001INSIGHT\u304a\u3088\u3073NHN PlayArt\u3068\u306e\u7d99\u7d9a\u7684\u306a\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306b\u975e\u5e38\u306b\u6e80\u8db3\u3057\u3066\u3044\u307e\u3059\u3002\u672c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u901a\u3058\u3066\u3001\u65e5\u672c\u306e\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u5e02\u5834\u306b\u304a\u3051\u308b\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u9577\u53ef\u80fd\u6027\u3092\u5b9f\u611f\u3059\u308b\u3068\u3068\u3082\u306b\u3001\u6210\u529f\u306e\u9375\u3068\u306a\u3063\u305f\u30d7\u30ed\u30bb\u30b9\u306b\u5bfe\u3059\u308bNHN PlayArt\u304a\u3088\u3073Insight Co.\u30c1\u30fc\u30e0\u306e\u4fe1\u983c\u306b\u611f\u8b1d\u3057\u3066\u3044\u307e\u3059\u3002\u4eca\u5f8c\u3082\u5171\u306b\u7d20\u6674\u3089\u3057\u30441\u5e74\u3092\u7bc9\u3044\u3066\u3044\u304f\u3053\u3068\u3092\u697d\u3057\u307f\u306b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\nElina Watanabe\uff08Persona.ly \u65e5\u672c \u62c5\u5f53\u30d3\u30b8\u30cd\u30b9\u958b\u767a\u8cac\u4efb\u8005\uff09<\/strong><\/cite><\/blockquote>\n\n\n\n

<\/div>\n\n\n\n

Persona.ly \u306b\u3064\u3044\u3066<\/h2>\n\n\n\n

Persona.ly \u306f\u3001\u72ec\u81ea\u306e\u6a5f\u68b0\u5b66\u7fd2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3068\u5f37\u56fa\u306a\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u7ba1\u7406\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u57fa\u76e4\u3068\u3057\u3001\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u304a\u3088\u3073\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u5c02\u9580\u3068\u3059\u308b\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30d7\u30ed\u30c0\u30af\u30c8\u4f01\u696d\u3067\u3059\u3002<\/p>\n\n\n\n

\u79c1\u305f\u3061\u306f\u3001King\u3001Tencent\u3001Papaya\u3001NextNinja\u3001Tilting Point\u3001Nexon\u306a\u3069\u306e\u4e3b\u8981\u306a\u30e2\u30d0\u30a4\u30eb\u4f01\u696d\u304c\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304a\u3088\u3073\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u53ef\u80fd\u6027\u304c\u6700\u3082\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u6b63\u78ba\u306b\u4e88\u6e2c\u3057\u3001\u6210\u9577\u76ee\u6a19\u3092\u9054\u6210\u30fb\u8d85\u904e\u3067\u304d\u308b\u3088\u3046\u652f\u63f4\u3057\u3066\u3044\u307e\u3059\u3002\u5f53\u793e\u306e\u6a5f\u68b0\u5b66\u7fd2\u30e2\u30c7\u30eb\u306f\u3001\u4e88\u6e2c\u3055\u308c\u305fLTV\u306b\u57fa\u3065\u304d\u9ad8\u4fa1\u5024\u306a\u30e6\u30fc\u30b6\u30fc\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u3088\u3046\u6700\u9069\u5316\u3055\u308c\u3066\u304a\u308a\u3001\u9ad8\u3044ROAS\u3068\u9577\u671f\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u54c1\u8cea\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002

\u81ea\u793e\u958b\u767a\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af DSP \u306f\u3001\u30c8\u30c3\u30d7\u30af\u30e9\u30b9\u306e\u5e83\u544a\u53d6\u5f15\u6240\u304a\u3088\u3073 OEM \u3068\u76f4\u63a5\u7d71\u5408\u3055\u308c\u3066\u304a\u308a\u3001\u4e16\u754c\u5168\u4f53\u3067\u6bce\u79d2 400 \u4e07\u4ef6\u4ee5\u4e0a\u306e\u5e83\u544a\u30ea\u30af\u30a8\u30b9\u30c8\u3092\u51e6\u7406\u3057\u3066\u3044\u307e\u3059\u3002

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Download the PDF version of the case study 私たちは、広告代理店INSIGHTと連携し、NHN PlayArtのモバイルゲーム「#コンパス 戦闘摂理解析システム」の休眠ユーザーのリエンゲージメント施策を実施しました。「#コンパス 戦闘摂理解析システム」は、累計1,700万ダウンロードを突破した3対3のマルチプレイヤーバトルゲームで「進撃の巨人」や「ソードアート・オンライン」などの人気作品とのコラボレーションも展開しています。 成果の概要 3倍 ROA1 週1から KPIを上回るD30 ROAS を達成しました 1日未満 ベストクリエイティブへの最適化日数 キャンペーン目標 本キャンペーンは、休眠プレイヤーの方々へのリエンゲージメントを目的として実施されました。ターゲットとなるユーザーに最適なタイミングで再起動のきっかけを提供することで、ゲームへの復帰と、継続的なプレイを通じたエンゲージメントの再構築を目標としています。 本キャンペーンの成功を測る指標として、 D30 ROAS KPI が設定されました。 プログラマティック リエンゲージメントのプロセス NHNとのリエンゲージメントキャンペーン開始時に、私たちは独自の Live Audiences セグメンテーションエンジン（追加費用なしでクライアントが利用可能）を活用し、ユーザーのアプリ内行動や非アクティブ期間に基づいたカスタムオーディエンスを構築しました。 Live Audiences セグメンテーションエンジンは、ユーザーを活動レベル、購入履歴、意図など複数のシグナルに基づいて分類します。クライアントのファーストパーティデータと直接かつ安全に統合されるため、サードパーティツールは不要です オーディエンスは リアルタイムで 更新され、復帰したユーザーの即時除外や、新たに条件を満たしたユーザーの即時追加が可能です。これは競争の激しいゲームカテゴリーにおいて非常に重要な利点です。 私たちのプログラマティックDSPは、グローバルのTier-1広告取引所および日本国内の広告取引所（SupershipやFluctを含む）と直接統合されています。1秒あたり400万件以上の広告入札 を処理しており、これらの統合と処理能力により、世界中の“ウォールドガーデン”外のほとんどのユーザーにリーチすることが可能です。 キャンペーン開始時点から、D30 ROAS KPI を3回上回る成果を達成しました。 十分なデータを収集した結果、私たちのML駆動型プログラマティック入札システムは、ゲームに復帰してゲームに復帰して長期的に楽しんでいただける可能性が高いユーザーを特定できました。 その後、コンバージョンの可能性が最も高いユーザーにターゲティングを絞り込み、キャンペーン全体のパフォーマンスをさらに向上させました。 最近のプログラマティックDSPの強化機能を活用し、複数のオーディエンスシグナルを統合した統一ベクターを用いて、カスタムMLターゲティングモデルを開発しました。これにより、意図の高いユーザーを正確にターゲティングし、ユーザーの熱量（エンゲージメント）に応じた最適なアプローチが可能になります。 この強化機能により、すでに複数のクライアントキャンペーンで追加の効率向上が実現しています。 「#コンパス」の事例では、この機能により、キャンペーンを拡大しながらクライアントのKPIを大幅に上回る成果を達成することができました。 成功の主要要因 D30 ROAS – … <\/p>\n

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