{"id":4063,"date":"2026-02-02T09:20:00","date_gmt":"2026-02-02T09:20:00","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=4063"},"modified":"2026-03-29T09:21:37","modified_gmt":"2026-03-29T09:21:37","slug":"roas-d7-kpi%e3%82%924-8%e5%80%8d%e4%b8%8a%e5%9b%9e%e3%82%8b%e6%88%90%e6%9e%9c%e3%82%92%e9%81%94%e6%88%90%ef%bc%9aleniu-games%e3%80%8ci9-inferno-nine%e3%80%8dmmorpg%e3%81%ab%e3%81%8a%e3%81%91-2","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ja\/2026\/02\/roas-d7-kpi%e3%82%924-8%e5%80%8d%e4%b8%8a%e5%9b%9e%e3%82%8b%e6%88%90%e6%9e%9c%e3%82%92%e9%81%94%e6%88%90%ef%bc%9aleniu-games%e3%80%8ci9-inferno-nine%e3%80%8dmmorpg%e3%81%ab%e3%81%8a%e3%81%91-2\/","title":{"rendered":"ROAS D7 KPI\u30924.8\u500d\u4e0a\u56de\u308b\u6210\u679c\u3092\u9054\u6210\uff1aLeniu Games\u300cI9: Inferno Nine\u300dMMORPG\u306b\u304a\u3051\u308b\u30e6\u30fc\u30b6\u30fc\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0H"},"content":{"rendered":"\n

\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u306ePDF\u7248\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/a><\/em><\/p>\n\n\n\n

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\u79c1\u305f\u3061\u306f Leniu Games \u3068\u5354\u529b\u3057\u3001Android\u5411\u3051\u306e \u30c8\u30c3\u30d7\u53ce\u76caMMORPG\u30b2\u30fc\u30e0 I9: Inferno Nine \u306b\u304a\u3044\u3066\u3001\u96e2\u8131\u30e6\u30fc\u30b6\u30fc\u306e\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u65bd\u7b56\u3092\u5b9f\u65bd\u3057\u307e\u3057\u305f\u3002\u672c\u4f5c\u306f\u3001\u6ca1\u5165\u611f\u306e\u3042\u308b\u30b2\u30fc\u30e0\u30d7\u30ec\u30a4\u3001\u6700\u5148\u7aef\u306e\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3001\u305d\u3057\u3066\u4e2d\u4e16\u98a8\u306e\u4e16\u754c\u89b3\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u6210\u679c\u30b5\u30de\u30ea<\/h2>\n\n\n\n
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4.8\u500d<\/strong><\/p>\n\n\n\n

ROAS D7 KPI\u3092\u4e0a\u56de\u308b\u6210\u679c<\/p>\n<\/div>\n\n\n\n

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100%\u4ee5\u4e0a<\/strong><\/p>\n\n\n\n

D14\u307e\u3067\u306b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u8cbb\u7528\u3092\u56de\u53ce<\/p>\n<\/div>\n\n\n\n

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30%<\/strong><\/p>\n\n\n\n

5\u304b\u6708\u76ee\u307e\u3067\u306bARPPU\u304c30\uff05\u6210\u9577<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u76ee\u6a19<\/h2>\n\n\n\n

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\u300cPersona.ly\u306f\u3001\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u9023\u643a\u3068\u512a\u308c\u305f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3001\u975e\u5e38\u306b\u512a\u79c0\u306aDSP\u30d1\u30fc\u30c8\u30ca\u30fc\u3067\u3059\u3002\u540c\u793e\u306e\u30c1\u30fc\u30e0\u306f\u5bfe\u5fdc\u304c\u975e\u5e38\u306b\u8fc5\u901f\u3067\u3001\u6210\u679c\u6700\u9069\u5316\u306b\u5411\u3051\u305f\u6709\u76ca\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u7a4d\u6975\u7684\u306b\u5171\u6709\u3057\u3066\u304f\u308c\u305f\u3053\u3068\u3067\u3001\u5171\u306b\u9ad8\u3044\u6210\u679c\u3092\u5b9f\u73fe\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002
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<\/p>\nLeniu \u6d77\u5916\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580<\/strong><\/cite><\/blockquote>\n\n\n\n

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\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30fb\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30d7\u30ed\u30bb\u30b9<\/h2>\n\n\n\n

\u5354\u696d\u958b\u59cb\u5f53\u521d\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u304b\u3089\u63d0\u4f9b\u3055\u308c\u305f\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3068\u3001\u8ffd\u52a0\u8cbb\u7528\u306a\u3057\u3067\u5229\u7528\u53ef\u80fd\u306a\u5f53\u793e\u72ec\u81ea\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u300cLive Audiences\u300d\u3092\u6d3b\u7528\u3057\u3001Payers\uff1a\u904e\u53bb\u306b\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\u3092\u884c\u3044\u3001\u305d\u306e\u5f8c\u30a2\u30d7\u30ea\u306e\u5229\u7528\u3092\u505c\u6b62\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u3067\u69cb\u6210\u3055\u308c\u308b\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u4f5c\u6210\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

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\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7d50\u679c<\/h2>\n\n\n\n

ROAS \u63a8\u79fb<\/h3>\n\n\n\n

\u30b2\u30fc\u30e0\u5206\u91ce\u306b\u304a\u3051\u308b\u6df1\u3044\u5c02\u9580\u77e5\u8b58\u306b\u3088\u308a\u3001\u79c1\u305f\u3061\u306f Day 1 \u306e\u6642\u70b9\u3067 Leniu \u306e D7 ROAS \u76ee\u6a19\u30922\u500d\u306e\u6c34\u6e96\u3067\u65e9\u671f\u306b\u8d85\u904e\u9054\u6210\u3057\u307e\u3057\u305f\u3002\u8ffd\u52a0\u306e\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\u3092\u884c\u3046\u53ef\u80fd\u6027\u304c\u6700\u3082\u9ad8\u3044\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u512a\u5148\u3059\u308b\u3053\u3068\u3067\u3001D7 ROAS KPI \u3092\u307b\u307c5\u500d\u4e0a\u56de\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u6b63\u78ba\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u30b2\u30fc\u30e0\u306e\u512a\u308c\u305f\u54c1\u8cea\u3068\u7d44\u307f\u5408\u308f\u3055\u308a\u3001I9: Inferno Nine \u306b\u304a\u3044\u3066\u5f37\u529b\u306a\u9032\u884c\u3092\u751f\u307f\u51fa\u3057\u3001Day 14 \u307e\u3067\u306b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5b8c\u5168\u56de\u53ce\u3092\u9054\u6210\u3057\u3001\u305d\u306e\u5f8c\u3082\u6539\u5584\u3092\u7d9a\u3051\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

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ARPPU \u6210\u9577<\/h3>\n\n\n\n

\u8ab2\u91d1\u610f\u6b32\u304c\u6700\u3082\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u306b\u652f\u51fa\u3092\u96c6\u4e2d\u3059\u308b\u3053\u3068\u3067\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u7d99\u7d9a\u7684\u306b\u6539\u5584\u3057\u3001\u7740\u5b9f\u306b\u5411\u4e0a\u3059\u308b\u7d50\u679c\u3092\u63d0\u4f9b\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

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KPI\u3092\u7d99\u7d9a\u7684\u306b\u4e0a\u56de\u3063\u305f\u5f8c\u3082\u3001\u79c1\u305f\u3061\u306f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6700\u9069\u5316\u3092\u7d9a\u3051\u30015\u304b\u6708\u76ee\u307e\u3067\u306b\u8ab2\u91d1\u30e6\u30fc\u30b6\u30fc\u3042\u305f\u308a\u306e\u5e73\u5747\u53ce\u76ca\uff08ARPPU\uff09\u304c30\uff05\u5897\u52a0\u3057\u307e\u3057\u305f\u3002<\/p>\n<\/div>\n\n\n\n

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Leniu \u306b\u3064\u3044\u3066<\/h2>\n\n\n\n

2015\u5e74\u306b\u8a2d\u7acb\u3055\u308c\u305f Leniu Games \u306f\u3001\u30d7\u30ec\u30df\u30a2\u30e0 MMORPG \u30bf\u30a4\u30c8\u30eb\u3092\u5c02\u9580\u3068\u3059\u308b\u4e2d\u56fd\u306e\u30cf\u30a4\u30c6\u30af\u7cfb\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u958b\u767a\u4f1a\u793e\u517c\u30b0\u30ed\u30fc\u30d0\u30eb\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3067\u3059\u3002\u4e3b\u529b\u30bf\u30a4\u30c8\u30eb\u306b\u306f Divine W: Perfect Wonderland\u3001Flame of Valhalla\u3001Age of Ashes: Dark Nuns \u304c\u3042\u308a\u3001\u8907\u6570\u306e\u30bf\u30a4\u30c8\u30eb\u304c\u4e16\u754c\u7684\u306b\u914d\u4fe1\u3055\u308c\u3001\u5927\u304d\u306a\u5546\u696d\u7684\u6210\u529f\u3092\u53ce\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

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\u300cLeniu Games \u3068\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7d50\u679c\u306b\u975e\u5e38\u306b\u6e80\u8db3\u3057\u3066\u3044\u307e\u3059\u3002\u540c\u793e\u306e\u30c1\u30fc\u30e0\u306f\u975e\u5e38\u306b\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u3067\u3001\u6df1\u304f\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u3067\u3042\u308a\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u5fb9\u5e95\u7684\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u3066\u3044\u307e\u3059\u3002
\u4e2d\u83ef\u570f\u5730\u57df\u3067\u306e\u62e1\u5927\u3092\u7d9a\u3051\u308b\u4e2d\u3067\u3001\u4e16\u754c\u30af\u30e9\u30b9\u306e\u6a5f\u68b0\u5b66\u7fd2\u642d\u8f09 DSP \u3092\u5e02\u5834\u306b\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u6771\u897f\u3092\u3064\u306a\u3050\u3053\u3068\u3092\u8a87\u308a\u306b\u601d\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u958b\u767a\u8005\u306b\u6700\u5148\u7aef\u306e\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u304a\u3088\u3073\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6a5f\u80fd\u3092\u63d0\u4f9b\u3057\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u30b9\u30b1\u30fc\u30eb\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002\u300d<\/p>\nPersona.ly GCR \u30bc\u30cd\u30e9\u30eb\u30de\u30cd\u30fc\u30b8\u30e3\u30fc Vicky Mao<\/strong><\/cite><\/blockquote>\n\n\n\n

<\/div>\n\n\n\n

Persona.ly \u306b\u3064\u3044\u3066<\/h2>\n\n\n\n

Persona.ly \u306f\u3001\u72ec\u81ea\u306e\u6a5f\u68b0\u5b66\u7fd2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3068\u5f37\u56fa\u306a\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u7ba1\u7406\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u57fa\u76e4\u3068\u3057\u3001\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u304a\u3088\u3073\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u5c02\u9580\u3068\u3059\u308b\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30d7\u30ed\u30c0\u30af\u30c8\u4f01\u696d\u3067\u3059\u3002<\/p>\n\n\n\n

\u5f53\u793e\u306f\u3001King\u3001Tencent\u3001Papaya\u3001NextNinja\u3001Tilting Point\u3001Nexon \u306a\u3069\u3092\u542b\u3080\u591a\u304f\u306e\u4e3b\u8981\u30e2\u30d0\u30a4\u30eb\u4f01\u696d\u304c\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304a\u3088\u3073\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u53ef\u80fd\u6027\u304c\u6700\u3082\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u6b63\u78ba\u306b\u4e88\u6e2c\u3067\u304d\u308b\u3088\u3046\u652f\u63f4\u3057\u3001\u6210\u9577\u76ee\u6a19\u306e\u9054\u6210\u304a\u3088\u3073\u8d85\u904e\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002\u5f53\u793e\u306e\u6a5f\u68b0\u5b66\u7fd2\u30e2\u30c7\u30eb\u306f\u3001\u4e88\u6e2c LTV \u306b\u57fa\u3065\u3044\u3066\u9ad8\u4fa1\u5024\u30e6\u30fc\u30b6\u30fc\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u3088\u3046\u6700\u9069\u5316\u3055\u308c\u3066\u304a\u308a\u3001\u5f37\u529b\u306a ROAS \u3068\u9577\u671f\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u54c1\u8cea\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002

\u81ea\u793e\u958b\u767a\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af DSP \u306f\u3001\u30c8\u30c3\u30d7\u30af\u30e9\u30b9\u306e\u5e83\u544a\u53d6\u5f15\u6240\u304a\u3088\u3073 OEM \u3068\u76f4\u63a5\u7d71\u5408\u3055\u308c\u3066\u304a\u308a\u3001\u4e16\u754c\u5168\u4f53\u3067\u6bce\u79d2 400 \u4e07\u4ef6\u4ee5\u4e0a\u306e\u5e83\u544a\u30ea\u30af\u30a8\u30b9\u30c8\u3092\u51e6\u7406\u3057\u3066\u3044\u307e\u3059\u3002

\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u4e88\u6e2c\u5206\u6790\u3068\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u306e\u30b9\u30b1\u30fc\u30eb\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u5f53\u793e\u306f\u30d1\u30fc\u30c8\u30ca\u30fc\u304c\u3088\u308a\u30b9\u30de\u30fc\u30c8\u306a\u6210\u9577\u3001\u3088\u308a\u9ad8\u3044 LTV\u3001\u305d\u3057\u3066\u6e2c\u5b9a\u53ef\u80fd\u306a\u30a4\u30f3\u30af\u30ea\u30e1\u30f3\u30bf\u30eb\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u5b9f\u73fe\u3067\u304d\u308b\u3088\u3046\u652f\u63f4\u3057\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

ケーススタディのPDF版をダウンロード 私たちは Leniu Games と協力し、Android向けの トップ収益MMORPGゲーム I9: Inferno Nine において、離脱ユーザーの再エンゲージメント施策を実施しました。本作は、没入感のあるゲームプレイ、最先端のグラフィック、そして中世風の世界観が特徴です。 成果サマリ 4.8倍 ROAS D7 KPIを上回る成果 100%以上 D14までにキャンペーン費用を回収 30% 5か月目までにARPPUが30％成長 キャンペーン目標 本キャンペーンの目的は、過去にアプリ内課金を行った離脱課金ユーザーを I9: Inferno Nine に呼び戻し、追加のアプリ内課金を促進することでした。キャンペーンの成果を測定するため、ROASベースのKPIが設定されました。 プログラマティック・リエンゲージメントプロセス 協業開始当初、クライアントから提供されたファーストパーティデータと、追加費用なしで利用可能な当社独自のオーディエンスセグメンテーションツール「Live Audiences」を活用し、Payers：過去にアプリ内課金を行い、その後アプリの利用を停止したユーザーで構成されるセグメントを作成しました。 ファーストパーティデータを活用することで、ユーザーの課金履歴や課金意図に基づいたセグメントを作成でき、ターゲティング戦略を精緻化し、オーディエンス全体でより高いパフォーマンスを実現することができました。 対象オーディエンスセグメントに対する需要と競争が激しかったため、主な課題は キャンペーン予算を再エンゲージメントの可能性が最も高いユーザーに向けて配分すること であり、併せてアプリ内課金を促進することでした。 ポジティブなシグナルが蓄積され、学習フェーズが進むにつれて、機械学習を活用した入札システムがこれらのオーディエンスセグメントをより高い精度でターゲティングできるようになり、キャンペーンを迅速にスケールさせることができました。 追加のアプリ内課金を行う可能性が高いユーザーで構成されるオーディエンスセグメントに対して、課金意欲の最も高いオーディエンスセグメントに予算を配分することにより、キャンペーンパフォーマンスを継続的に最適化しました。 キャンペーン結果 ROAS 推移 ゲーム分野における深い専門知識により、私たちは Day 1 の時点で Leniu の D7 ROAS 目標を2倍の水準で早期に超過達成しました。追加のアプリ内課金を行う可能性が最も高いセグメントを優先することで、D7 ROAS KPI をほぼ5倍上回りました。 正確なターゲティングがゲームの優れた品質と組み合わさり、I9: Inferno Nine において強力な進行を生み出し、Day 14 までにキャンペーンの完全回収を達成し、その後も改善を続けました。 … <\/p>\n

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