{"id":4065,"date":"2026-03-29T13:26:10","date_gmt":"2026-03-29T13:26:10","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=4065"},"modified":"2026-03-29T13:28:55","modified_gmt":"2026-03-29T13:28:55","slug":"4065","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/zh\/2026\/03\/4065\/","title":{"rendered":"\u6211\u4eec\u5982\u4f55\u4ece\u7b2c1\u5468\u8d77\u5b9e\u73b0\u5e76\u8d85\u8d8a NHN PlayArt\u300a#Compass\u300b\u7684 D30 ROAS KPI<\/strong>"},"content":{"rendered":"\n

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Download the PDF version of the case study<\/a><\/em><\/p>\n\n\n\n

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\u6211\u4eec\u4e0e Insight Agency \u5408\u4f5c\uff0c\u4e3a NHN PlayArt \u7684\u79fb\u52a8\u6e38\u620f #Compass: Combat Providence Analysis System \u91cd\u65b0\u53ec\u56de\u6d41\u5931\u7528\u6237\u3002#Compass \u662f\u4e00\u6b3e\u591a\u4eba 3v3 \u5bf9\u6218\u6e38\u620f\uff0c\u4e0b\u8f7d\u91cf\u8d85\u8fc7 1700 \u4e07\uff0c\u5e76\u4e0e\u5305\u62ec Attack on Titan\u2122 \u548c Sword Art Online\u2122 \u5728\u5185\u7684\u77e5\u540d IP \u5c55\u5f00\u8054\u52a8\u3002<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u6d3b\u52a8\u76ee\u6807<\/h2>\n\n\n\n
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3\u500d<\/strong><\/p>\n\n\n\n

\u4ece\u7b2c1\u5468\u8d77\uff0cD30 ROAS\u5373\u8d85\u8fc7KPI<\/p>\n<\/div>\n\n\n\n

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\u5c0f\u4e8e1\u5929<\/strong><\/p>\n\n\n\n

\u5728\u65b0\u7684\u521b\u610f\u7ec4\u5408\u4e2d\u786e\u5b9a\u6700\u4f73\u521b\u610f<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u6d3b\u52a8\u76ee\u6807<\/h2>\n\n\n\n

\u672c\u6b21\u6d3b\u52a8\u65e8\u5728\u91cd\u65b0\u53ec\u56de\u66fe\u7ecf\u8fdb\u884c\u8fc7 IAP\uff08\u5e94\u7528\u5185\u8d2d\u4e70\uff09\u7684 #Compass \u6d41\u5931\u73a9\u5bb6\u3002\u5176\u76ee\u6807\u662f\u5c06\u8fd9\u4e9b\u7528\u6237\u91cd\u65b0\u53ec\u56de\uff0c\u5e76\u5e26\u52a8\u589e\u91cf\u7684\u5e94\u7528\u5185\u8d2d\u4e70\u6536\u5165\u3002<\/p>\n\n\n\n

\u6211\u4eec\u8bbe\u5b9a\u4e86\u4e00\u4e2a\u5177\u4f53\u7684 D30 ROAS KPI \u6765\u8861\u91cf\u672c\u6b21\u6d3b\u52a8\u7684\u6210\u529f\u3002<\/p>\n\n\n\n

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\u5728\u76f8\u540c\u5f52\u56e0\u6761\u4ef6\u4e0b\u540c\u65f6\u8fd0\u884c\u591a\u4e2a DSP \u540e\uff0c\u6211\u4eec\u6e05\u6670\u5730\u8ba4\u8bc6\u5230 Persona.ly \u5148\u8fdb\u7684\u4ee5\u8272\u5217\u6570\u636e\u9a71\u52a8\u6280\u672f\u7684\u660e\u663e\u4f18\u52bf\uff0c\u5e76\u636e\u6b64\u505a\u51fa\u4e86\u5927\u80c6\u7684\u9884\u7b97\u5206\u914d\u51b3\u7b56\u3002\u6211\u4eec\u4e0d\u4ec5\u4ec5\u5c40\u9650\u4e8e\u5bf9 ROAS \u6700\u9ad8\u7684\u7528\u6237\u7fa4\u8fdb\u884c\u8d85\u7cbe\u7ec6\u5b9a\u5411\uff0c\u800c\u662f\u6218\u7565\u6027\u5730\u62d3\u5c55\u81f3\u4e0b\u4e00\u5c42\u9ad8\u4ef7\u503c\u4eba\u7fa4\uff0c\u4ece\u800c\u5728\u5b9e\u73b0\u5353\u8d8a ROAS \u7684\u540c\u65f6\uff0c\u4e5f\u6210\u529f\u8fbe\u6210\u4e86\u5927\u89c4\u6a21\u7684\u6295\u653e\u6548\u679c\u3002<\/p>\n\u5c0f\u6797\u5229\u6587\uff0cInsight \u6570\u5b57\u8425\u9500\u90e8\u95e8\u7ecf\u7406<\/strong><\/cite><\/blockquote>\n\n\n\n

<\/div>\n\n\n\n

\u7a0b\u5e8f\u5316\u518d\u8425\u9500\u6d41\u7a0b<\/h2>\n\n\n\n

\u5728\u4e0e NHN \u542f\u52a8\u518d\u8425\u9500\u6d3b\u52a8\u4e4b\u521d\uff0c\u6211\u4eec\u5229\u7528\u81ea\u6709\u7684 Live Audiences<\/a> \u5206\u7fa4\u5f15\u64ce\uff08\u65e0\u9700\u989d\u5916\u8d39\u7528\u5411\u5ba2\u6237\u63d0\u4f9b\uff09\uff0c\u57fa\u4e8e\u7528\u6237\u7684\u5e94\u7528\u5185\u884c\u4e3a\u548c\u4e0d\u6d3b\u8dc3\u65f6\u95f4\u7a97\u53e3\u6784\u5efa\u4e86\u5b9a\u5236\u5316\u53d7\u4f17\u3002<\/p>\n\n\n\n

Live Audiences \u5206\u7fa4\u5f15\u64ce\u4f1a\u57fa\u4e8e\u591a\u4e2a\u4fe1\u53f7\u5bf9\u7528\u6237\u8fdb\u884c\u5206\u7c7b\uff0c\u5305\u62ec\u6d3b\u8dc3\u5ea6\u3001\u8d2d\u4e70\u5386\u53f2\u4ee5\u53ca\u610f\u56fe\u7b49\u3002\u8be5\u7cfb\u7edf\u53ef\u4e0e\u5ba2\u6237\u7684\u4e00\u65b9\u6570\u636e\u76f4\u63a5\u4e14\u5b89\u5168\u5730\u96c6\u6210\uff0c\u4ece\u800c\u65e0\u9700\u4f9d\u8d56\u7b2c\u4e09\u65b9\u5de5\u5177\u3002<\/p>\n\n\n\n

\u53d7\u4f17\u6570\u636e\u53ef\u5b9e\u65f6\u66f4\u65b0\uff0c\u4ece\u800c\u80fd\u591f\u5373\u65f6\u6392\u9664\u5df2\u56de\u6d41\u7684\u7528\u6237\uff0c\u5e76\u5feb\u901f\u7eb3\u5165\u65b0\u7b26\u5408\u6761\u4ef6\u7684\u7528\u6237\u2014\u2014\u8fd9\u4e00\u70b9\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u6e38\u620f\u54c1\u7c7b\u4e2d\u5c24\u4e3a\u5173\u952e\u3002 <\/p>\n\n\n\n

\u6211\u4eec\u7684\u7a0b\u5e8f\u5316 DSP \u76f4\u63a5\u5bf9\u63a5\u5168\u7403\u4e00\u7ea7\u5e7f\u544a\u4ea4\u6613\u5e73\u53f0\u4ee5\u53ca\u65e5\u672c\u672c\u5730\u5e7f\u544a\u4ea4\u6613\u5e73\u53f0\uff08\u5305\u62ec Supership \u548c Fluct\uff09\u3002\u7cfb\u7edf\u6bcf\u79d2\u53ef\u5904\u7406\u8d85\u8fc7 400 \u4e07\u6b21\u5e7f\u544a\u7ade\u4ef7\u3002\u8fd9\u4e9b\u96c6\u6210\u80fd\u529b\u4e0e\u5904\u7406\u80fd\u529b\u4f7f\u6211\u4eec\u80fd\u591f\u8986\u76d6\u5168\u7403\u201c\u56f4\u5899\u82b1\u56ed\uff08walled gardens\uff09\u201d\u4e4b\u5916\u7684\u5927\u591a\u6570\u7528\u6237\u3002 <\/p>\n\n\n\n

\u4ece\u6d3b\u52a8\u4e00\u5f00\u59cb\uff0c\u6211\u4eec\u7684 D30 ROAS \u5c31\u8fbe\u5230\u4e86 KPI \u7684 3 \u500d\u3002<\/p>\n\n\n\n

\u968f\u7740\u6570\u636e\u7684\u4e0d\u65ad\u79ef\u7d2f\uff0c\u6211\u4eec\u7684\u673a\u5668\u5b66\u4e60\u9a71\u52a8\u7684\u7a0b\u5e8f\u5316\u51fa\u4ef7\u7cfb\u7edf\u80fd\u591f\u8bc6\u522b\u51fa\u66f4\u6709\u53ef\u80fd\u56de\u5f52\u6e38\u620f\u5e76\u4ea7\u751f\u989d\u5916\u5e94\u7528\u5185\u8d2d\u4e70\u7684\u7528\u6237\uff0c\u4ee5\u53ca\u8f6c\u5316\u53ef\u80fd\u6027\u8f83\u4f4e\u7684\u7528\u6237\u3002

\u968f\u540e\uff0c\u6211\u4eec\u8fdb\u4e00\u6b65\u4f18\u5316\u4e86\u6295\u653e\u7b56\u7565\uff0c\u5c06\u91cd\u70b9\u96c6\u4e2d\u5728\u6700\u6709\u53ef\u80fd\u8f6c\u5316\u7684\u7528\u6237\u7fa4\u4f53\u4e0a\uff0c\u4ece\u800c\u8fdb\u4e00\u6b65\u63d0\u5347\u4e86\u6574\u4f53\u6d3b\u52a8\u8868\u73b0\u3002<\/p>\n\n\n\n

\u6700\u8fd1\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDSP\u306e\u5f37\u5316\u6a5f\u80fd\u3092\u6d3b\u7528\u3057\u3001\u8907\u6570\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30b7\u30b0\u30ca\u30eb\u3092\u7d71\u5408\u3057\u305f\u7d71\u4e00\u30d9\u30af\u30bf\u30fc\u3092\u7528\u3044\u3066\u3001\u30ab\u30b9\u30bf\u30e0ML\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30e2\u30c7\u30eb\u3092\u958b\u767a\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u610f\u56f3\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u6b63\u78ba\u306b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u4fa1\u5024\u306b\u5fdc\u3058\u305f\u7cbe\u5bc6\u306a\u5165\u672d\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u8be5\u5347\u7ea7\u5df2\u5728\u591a\u4e2a\u5ba2\u6237\u7684\u6d3b\u52a8\u4e2d\u5e26\u6765\u4e86\u989d\u5916\u7684\u6548\u7387\u63d0\u5347\u3002<\/p>\n\n\n\n

\u5728 #Compass \u7684\u6848\u4f8b\u4e2d\uff0c\u8fd9\u4e00\u80fd\u529b\u4f7f\u6211\u4eec\u5728\u6269\u5927\u6295\u653e\u89c4\u6a21\u7684\u540c\u65f6\uff0c\u663e\u8457\u8d85\u8d8a\u4e86\u5ba2\u6237\u7684 KPI\u3002<\/p>\n\n\n\n

<\/div>\n\n\n\n

\u5173\u952e\u6210\u529f\u56e0\u7d20<\/h2>\n\n\n\n

D30 ROAS \u2014 Persona.ly \u7ed3\u679c vs. \u57fa\u51c6<\/h3>\n\n\n\n

\u6211\u4eec\u7684\u673a\u5668\u5b66\u4e60\u9a71\u52a8 DSP \u8fd0\u884c\u5728\u4e13\u5c5e\u7684\u79c1\u6709\u4e91\u73af\u5883\u4e2d\uff0c\u6bcf\u79d2\u5904\u7406\u8d85\u8fc7 400 \u4e07\u6b21\u7ade\u4ef7\u8bf7\u6c42\uff0c\u5e76\u8986\u76d6\u65e5\u672c\u5e02\u573a\u7684\u5927\u591a\u6570\u7528\u6237\u3002
\u8fd9\u4e00\u6280\u672f\u67b6\u6784\u5b9e\u73b0\u4e86\u66f4\u5feb\u7684\u6570\u636e\u5904\u7406\u3001\u6d88\u9664\u4e86\u9650\u6d41\u95ee\u9898\uff0c\u5e76\u964d\u4f4e\u4e86\u6210\u672c\u3002\u5e7f\u544a\u4e3b\u80fd\u591f\u76f4\u63a5\u4ece\u4e2d\u53d7\u76ca\uff0c\u83b7\u5f97\u66f4\u9ad8\u7684\u6210\u672c\u6548\u7387\u4ee5\u53ca\u5b8c\u5168\u7684\u900f\u660e\u5ea6\u3002<\/p>\n\n\n\n

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\u7ed3\u5408\u6211\u4eec\u5148\u8fdb\u7684\u5b9a\u5411\u6a21\u578b\uff0c\u8fd9\u4e00\u57fa\u7840\u8bbe\u65bd\u4f7f\u6211\u4eec\u80fd\u591f\u66f4\u5feb\u901f\u54cd\u5e94\u5e76\u8fdb\u884c\u66f4\u667a\u80fd\u7684\u51fa\u4ef7\u3002<\/p>\n\n\n\n

\u901a\u8fc7\u8fd9\u4e00\u65b9\u6cd5\uff0c\u6211\u4eec\u80fd\u591f\u5728 OpenRTB \u7ade\u4ef7\u4e2d\u81ea\u52a8\u8bc6\u522b\u5177\u6709\u6700\u9ad8\u8d2d\u4e70\u610f\u5411\u7684\u7528\u6237\uff0c\u4f18\u5316\u51fa\u4ef7\u7b56\u7565\uff0c\u5e76\u5c06\u9884\u7b97\u5206\u914d\u7ed9\u6700\u6709\u53ef\u80fd\u4ea7\u751f\u5e94\u7528\u5185\u8d2d\u4e70\u7684\u53d7\u4f17\uff0c\u4ece\u800c\u5b9e\u73b0\u4f18\u4e8e\u5176\u4ed6 DSP \u7684\u6574\u4f53\u8868\u73b0\u3002<\/p>\n<\/div>\n\n\n\n

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\u89e6\u8fbe\u9ad8 LTV \u7528\u6237<\/h3>\n\n\n\n

\u6211\u4eec\u7684\u673a\u5668\u5b66\u4e60\u9a71\u52a8\u51fa\u4ef7\u7cfb\u7edf\u5305\u542b\u884c\u4e1a\u7279\u5b9a\u529f\u80fd\uff0c\u5176\u4e2d\u4e3a\u6e38\u620f\u5ba2\u6237\u6253\u9020\u4e86\u201c\u9cb8\u9c7c\u7528\u6237\uff08whale\uff09\u8bc6\u522b\u201d\u80fd\u529b\u3002\u8be5\u80fd\u529b\u53ef\u5728\u7ade\u4ef7\u6d41\u4e2d\u8bc6\u522b\u51fa\u6700\u9ad8 LTV \u7684\u7528\u6237\uff08\u524d 1%\uff09\uff0c\u5e76\u57fa\u4e8e\u5e02\u573a\u4ef7\u683c\u4ee5\u53ca\u53d7\u4f17\u7684\u9884\u4f30\u4ef7\u503c\u52a8\u6001\u8c03\u6574\u51fa\u4ef7\uff0c\u4ee5\u786e\u4fdd\u7ade\u4ef7\u80dc\u51fa\u3002
\u4e3b\u8981\u6311\u6218\u5728\u4e8e\u4ece\u6570\u767e\u4e07 #Compass \u7528\u6237\u4e2d\u7b5b\u9009\u51fa\u6700\u6709\u53ef\u80fd\u91cd\u65b0\u53c2\u4e0e\u6e38\u620f\u5e76\u8fdb\u884c\u591a\u6b21\u5e94\u7528\u5185\u8d2d\u4e70\uff0c\u6216\u867d\u7136\u8d2d\u4e70\u6b21\u6570\u8f83\u5c11\u4f46\u5355\u6b21\u91d1\u989d\u66f4\u9ad8\u7684\u7528\u6237\u7ec6\u5206\u7fa4\u4f53\u3002<\/p>\n\n\n\n

\u8fd9\u4e00\u52a8\u6001\u51fa\u4ef7\u7b56\u7565\u4f7f\u6211\u4eec\u80fd\u591f\u6210\u529f\u91cd\u65b0\u53ec\u56de\u6d41\u5931\u7684\u9ad8\u4ef7\u503c\uff08\u9cb8\u9c7c\uff09\u7528\u6237\uff0c\u5e76\u5c06\u4ed6\u4eec\u91cd\u65b0\u5e26\u56de #Compass\u3002<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u5173\u4e8e NHN<\/h2>\n\n\n\n

NHN PlayArt \u6210\u7acb\u4e8e 2015 \u5e74\uff0c\u662f NHN \u7684\u65e5 \u672c\u5b50\u516c\u53f8\uff0c\u4e13\u6ce8\u4e8e\u4f11\u95f2\u76ca\u667a\u7c7b\u53ca\u5b9e\u65f6\u5bf9\u6218\u7c7b\u79fb\u52a8\u6e38\u620f\u7684\u5f00\u53d1\u3002
\u5176\u4ee3\u8868\u4f5c\u54c1\u5305\u62ec Line: Disney Tsum Tsum\u3001Yo-kai Watch: Wibble Wobble \u4ee5\u53ca #Compass\uff0c\u8fd9\u4e9b\u6e38\u620f\u7d2f\u8ba1\u4e0b\u8f7d\u91cf\u5df2\u8d85\u8fc7 1 \u4ebf\u6b21\u3002\u6b64\u5916\uff0c\u5176\u4ea7\u54c1\u7ec4\u5408\u8fd8\u5305\u62ec\u4e0e Attack on Titan\u2122 \u548c Sword Art Online\u2122 \u7b49\u70ed\u95e8 IP \u7684\u5408\u4f5c\u9879\u76ee\u3002<\/p>\n\n\n\n

\u5173\u4e8e Insight<\/h2>\n\n\n\n

Insight Co. \u662f\u4e00\u5bb6\u603b\u90e8\u4f4d\u4e8e\u4e1c\u4eac\u7684\u9886\u5148\u6570\u5b57\u8425\u9500\u516c\u53f8\uff0c\u4e13\u6ce8\u4e8e\u7a0b\u5e8f\u5316\u5e7f\u544a\u3001\u8054\u76df\u8425\u9500\u4ee5\u53ca\u521b\u610f\u5236\u4f5c\uff0c\u5e76\u63d0\u4f9b\u5168\u65b9\u4f4d\u7684\u6574\u5408\u8425\u9500\u670d\u52a1\u3002<\/p>\n\n\n\n

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\"\"<\/a><\/figure>\n\n\n\n
<\/div>\n\n\n\n

\u6211\u4eec\u5bf9\u4e0e Insight Co. \u4ee5\u53ca NHN PlayArt \u7684\u6301\u7eed\u5408\u4f5c\u611f\u5230\u975e\u5e38\u6ee1\u610f\u3002\u672c\u6b21\u6d3b\u52a8\u4e5f\u8ba9\u6211\u4eec\u770b\u5230\u4e86\u65e5\u672c\u79fb\u52a8\u6e38\u620f\u5e02\u573a\u4e2d\u518d\u8425\u9500\u7684\u5de8\u5927\u6f5c\u529b\uff0c\u540c\u65f6\u6211\u4eec\u4e5f\u975e\u5e38\u611f\u8c22 NHN PlayArt \u4e0e Insight \u56e2\u961f\u5bf9\u6d41\u7a0b\u7684\u4fe1\u4efb\uff0c\u8fd9\u6b63\u662f\u672c\u6b21\u6210\u529f\u7684\u5173\u952e\u3002\u671f\u5f85\u672a\u6765\u6211\u4eec\u80fd\u591f\u7ee7\u7eed\u643a\u624b\uff0c\u5171\u540c\u521b\u9020\u66f4\u52a0\u51fa\u8272\u7684\u4e00\u5e74\u3002<\/p>\nElina Watanabe\uff0cPersona.ly \u65e5\u672c\u4e1a\u52a1\u53d1\u5c55\u8d1f\u8d23\u4eba<\/strong><\/cite><\/blockquote>\n\n\n\n

<\/div>\n\n\n\n

\u5173\u4e8e Persona.ly<\/h2>\n\n\n\n

Persona.ly \u662f\u4e00\u5bb6\u6570\u636e\u9a71\u52a8\u7684\u4ea7\u54c1\u516c\u53f8\uff0c\u4e13\u6ce8\u4e8e\u79fb\u52a8\u7528\u6237\u83b7\u53d6\u4e0e\u518d\u8425\u9500\uff0c\u5e76\u7531\u81ea\u4e3b\u7814\u53d1\u7684\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\u548c\u5f3a\u5927\u7684\u7b2c\u4e00\u65b9\u6570\u636e\u7ba1\u7406\u5e73\u53f0\u63d0\u4f9b\u652f\u6301\u3002<\/p>\n\n\n\n

\u6211\u4eec\u5e2e\u52a9\u5305\u62ec King\u3001Tencent\u3001Papaya\u3001NextNinja\u3001Tilting Point\u3001Nexon \u5728\u5185\u7684\u4f17\u591a\u9886\u5148\u79fb\u52a8\u516c\u53f8\uff0c\u901a\u8fc7\u7cbe\u51c6\u9884\u6d4b\u6700\u6709\u53ef\u80fd\u53c2\u4e0e\u548c\u8f6c\u5316\u7684\u7528\u6237\uff0c\u5b9e\u73b0\u5e76\u8d85\u8d8a\u5176\u589e\u957f\u76ee\u6807\u3002\u6211\u4eec\u7684\u673a\u5668\u5b66\u4e60\u6a21\u578b\u57fa\u4e8e\u9884\u6d4b\u7684 LTV \u8fdb\u884c\u4f18\u5316\uff0c\u4ee5\u5b9a\u5411\u9ad8\u4ef7\u503c\u7528\u6237\uff0c\u4ece\u800c\u63a8\u52a8\u5f3a\u52b2\u7684 ROAS \u548c\u957f\u671f\u7528\u6237\u8d28\u91cf\u3002

\u6211\u4eec\u7684\u81ea\u6709\u7a0b\u5e8f\u5316 DSP \u4e0e\u9876\u7ea7\u5e7f\u544a\u4ea4\u6613\u5e73\u53f0\u548c OEM \u76f4\u63a5\u96c6\u6210\uff0c\u5728\u5168\u7403\u8303\u56f4\u5185\u6bcf\u79d2\u5904\u7406\u8d85\u8fc7 400 \u4e07\u6b21\u5e7f\u544a\u8bf7\u6c42\u3002

\u901a\u8fc7\u5c06\u5b9e\u65f6\u9884\u6d4b\u5206\u6790\u4e0e\u7a0b\u5e8f\u5316\u89c4\u6a21\u76f8\u7ed3\u5408\uff0c\u6211\u4eec\u8d4b\u80fd\u5408\u4f5c\u4f19\u4f34\u5b9e\u73b0\u66f4\u667a\u80fd\u7684\u589e\u957f\u3001\u66f4\u9ad8\u7684 LTV\uff0c\u4ee5\u53ca\u53ef\u8861\u91cf\u7684\u589e\u91cf\u6548\u679c\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

Download the PDF version of the case study 我们与 Insight Agency 合作，为 NHN PlayArt 的移动游戏 #Compass: Combat Providence Analysis System 重新召回流失用户。#Compass 是一款多人 3v3 对战游戏，下载量超过 1700 万，并与包括 Attack on Titan™ 和 Sword Art Online™ 在内的知名 IP 展开联动。 活动目标 3倍 从第1周起，D30 ROAS即超过KPI 小于1天 在新的创意组合中确定最佳创意 活动目标 本次活动旨在重新召回曾经进行过 IAP（应用内购买）的 #Compass 流失玩家。其目标是将这些用户重新召回，并带动增量的应用内购买收入。 我们设定了一个具体的 D30 ROAS KPI 来衡量本次活动的成功。 程序化再营销流程 在与 NHN … <\/p>\n

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