{"id":4071,"date":"2026-03-29T13:46:42","date_gmt":"2026-03-29T13:46:42","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=4071"},"modified":"2026-03-31T17:43:56","modified_gmt":"2026-03-31T17:43:56","slug":"nhn-playart-compass-d30-roas-kpi%eb%a5%bc-1%ec%a3%bc%ec%b0%a8%eb%b6%80%ed%84%b0-%ec%b4%88%ea%b3%bc-%eb%8b%ac%ec%84%b1%ed%95%9c-%eb%b0%a9%eb%b2%95","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ko\/2026\/03\/nhn-playart-compass-d30-roas-kpi%eb%a5%bc-1%ec%a3%bc%ec%b0%a8%eb%b6%80%ed%84%b0-%ec%b4%88%ea%b3%bc-%eb%8b%ac%ec%84%b1%ed%95%9c-%eb%b0%a9%eb%b2%95\/","title":{"rendered":"NHN PlayArt \u2018#Compass\u2019 D30 ROAS KPI\ub97c 1\uc8fc\ucc28\ubd80\ud130 \ucd08\uacfc \ub2ec\uc131\ud55c \ubc29\ubc95<\/strong>"},"content":{"rendered":"\n

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Download the PDF version of the case study<\/a><\/em><\/p>\n\n\n\n

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\uc6b0\ub9ac\ub294 Insight Agency\uc640 \ud611\ub825\ud558\uc5ec NHN PlayArt\uc758 \ubaa8\ubc14\uc77c \uac8c\uc784 #Compass: Combat Providence Analysis System\uc758 \uc774\ud0c8 \uc720\uc800\ub97c \uc7ac\ucc38\uc5ec\uc2dc\ud0a4\ub294 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4.
#Compass\ub294 1,700\ub9cc \ub2e4\uc6b4\ub85c\ub4dc\ub97c \ub3cc\ud30c\ud55c 3\ub3003 \uba40\ud2f0\ud50c\ub808\uc774 \ubc30\ud2c0 \uac8c\uc784\uc73c\ub85c, Attack on Titan\u2122, Sword Art Online\u2122 \ub4f1 \uc720\uba85 \ud504\ub79c\ucc28\uc774\uc988\uc640\uc758 \ucf5c\ub77c\ubcf4\ub808\uc774\uc158\uc744 \ud574\uc654\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\ud55c\ub208\uc5d0 \ubcf4\ub294 \uacb0\uacfc<\/h2>\n\n\n\n
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3\ubc30<\/strong><\/p>\n\n\n\n

D30 ROAS\ub294 \uc6b4\uc601 1\uc8fc\ucc28\ubd80\ud130 KPI\ub97c \ucd08\uacfc \ub2ec\uc131<\/p>\n<\/div>\n\n\n\n

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1\uc77c \ubbf8\ub9cc<\/strong><\/p>\n\n\n\n

\uc0c8\ub85c\uc6b4 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc138\ud2b8\uc5d0\uc11c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ucc54\ud53c\uc5b8\uc744 \uc815\uc758<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\ucea0\ud398\uc778 \ubaa9\ud45c<\/h2>\n\n\n\n

\uc774 \ucea0\ud398\uc778\uc740 \uacfc\uac70 \uc778\uc571 \uacb0\uc81c(IAP)\ub97c \uc9c4\ud589\ud588\ub358 #Compass \uc774\ud0c8 \uc720\uc800\ub4e4\uc744 \uc7ac\ucc38\uc5ec\uc2dc\ud0a4\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud588\uc2b5\ub2c8\ub2e4. \ud575\uc2ec \ubaa9\uc801\uc740 \uc774\ub4e4\uc744 \ub2e4\uc2dc \uc720\uc785\uc2dc\ucf1c \ucd94\uac00\uc801\uc778 \ub9e4\ucd9c\uc744 \ucc3d\ucd9c\ud558\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ucea0\ud398\uc778\uc758 \uc131\uacfc\ub97c \ubcf4\ub2e4 \uba85\ud655\ud558\uac8c \ud3c9\uac00\ud558\uae30 \uc704\ud574 D30 ROAS\ub97c \uc8fc\uc694 KPI\ub85c \uc124\uc815\ud558\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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\ub3d9\uc77c\ud55c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc870\uac74 \ud558\uc5d0\uc11c \uc5ec\ub7ec DSP\ub97c \ub3d9\uc2dc\uc5d0 \uc6b4\uc601\ud55c \uacb0\uacfc, Persona.ly\uc758 \uace0\ub3c4\ud654\ub41c \ub370\uc774\ud130 \uae30\ubc18 \uae30\uc220\uc774 \uba85\ud655\ud55c \uc6b0\uc704\ub97c \ubcf4\uc600\uc73c\uba70, \uc774\uc5d0 \ub530\ub77c \uacfc\uac10\ud55c \uc608\uc0b0 \ubc30\ubd84\uc744 \uacb0\uc815\ud588\uc2b5\ub2c8\ub2e4. \ub2e8\uc21c\ud788 ROAS \uc0c1\uc704 \ud37c\ud3ec\uba38\uc5d0 \ub300\ud55c \ucd08\uc815\ubc00 \ud0c0\uac9f\ud305\uc744 \ub118\uc5b4, \ub2e4\uc74c \ub2e8\uacc4\uc758 \uace0\uac00\uce58 \uc720\uc800 \uc138\uadf8\uba3c\ud2b8\uae4c\uc9c0 \uc804\ub7b5\uc801\uc73c\ub85c \ud655\uc7a5\ud568\uc73c\ub85c\uc368, \ub6f0\uc5b4\ub09c ROAS\uc640 \ud568\uaed8 \ub300\uaddc\ubaa8 \ucea0\ud398\uc778 \uc2a4\ucf00\uc77c\uc744 \ub3d9\uc2dc\uc5d0 \ub2ec\uc131\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\nToshifumi Kobayashi, Insight \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ubcf8\ubd80 \ub9e4\ub2c8\uc800<\/strong><\/cite><\/blockquote>\n\n\n\n

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\ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uc7ac\ucc38\uc5ec \ud504\ub85c\uc138\uc2a4<\/h2>\n\n\n\n

NHN\uacfc\uc758 \uc7ac\ucc38\uc5ec \ucea0\ud398\uc778 \uc2dc\uc791 \uc2dc, \uc6b0\ub9ac\ub294 \uc790\uccb4 \uac1c\ubc1c\ud55c Live Audiences<\/a> \uc138\uadf8\uba58\ud14c\uc774\uc158 \uc5d4\uc9c4(\ucd94\uac00 \ube44\uc6a9 \uc5c6\uc774 \ud074\ub77c\uc774\uc5b8\ud2b8\uc5d0\uac8c \uc81c\uacf5\ub428)\uc744 \ud65c\uc6a9\ud558\uc5ec \uc720\uc800\uc758 \uc571 \ub0b4 \ud589\ub3d9\uacfc \ube44\ud65c\uc131 \uae30\uac04\uc744 \uae30\ubc18\uc73c\ub85c \ub9de\ucda4\ud615 \uc624\ub514\uc5b8\uc2a4\ub97c \uad6c\ucd95\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

Live Audiences \uc138\uadf8\uba58\ud14c\uc774\uc158 \uc5d4\uc9c4\uc740 \ud65c\ub3d9 \uc218\uc900, \uad6c\ub9e4 \uc774\ub825, \uc758\ub3c4 \ub4f1 \ub2e4\uc591\ud55c \uc2e0\ud638\ub97c \uae30\ubc18\uc73c\ub85c \uc720\uc800\ub97c \ubd84\ub958\ud569\ub2c8\ub2e4. \ub610\ud55c \ud074\ub77c\uc774\uc5b8\ud2b8\uc758 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc640 \uc9c1\uc811\uc801\uc774\uace0 \uc548\uc804\ud558\uac8c \uc5f0\ub3d9\ub418\uc5b4, \ubcc4\ub3c4\uc758 \uc11c\ub4dc\ud30c\ud2f0 \ud234 \uc5c6\uc774\ub3c4 \uc6b4\uc601\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc624\ub514\uc5b8\uc2a4\ub294 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc5c5\ub370\uc774\ud2b8\ub418\uba70, \ubcf5\uadc0\ud55c \uc720\uc800\ub294 \uc989\uc2dc \uc81c\uc678\ud558\uace0 \uc0c8\ub86d\uac8c \uc870\uac74\uc744 \ucda9\uc871\ud55c \uc720\uc800\ub294 \uc989\uc2dc \ud3ec\ud568\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uacbd\uc7c1\uc774 \uce58\uc5f4\ud55c \uac8c\uc784 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c \uc911\uc694\ud55c \uacbd\uc7c1 \uc6b0\uc704\ub85c \uc791\uc6a9\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n

\ub2f9\uc0ac\uc758 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 DSP\ub294 \uae00\ub85c\ubc8c \ud2f0\uc5b4 1 \uad11\uace0 \uc775\uc2a4\uccb4\uc778\uc9c0\uc640 \uc77c\ubcf8 \ub85c\uceec \uad11\uace0 \uc775\uc2a4\uccb4\uc778\uc9c0(Supership, Fluct \ud3ec\ud568)\uc640 \uc9c1\uc811 \uc5f0\ub3d9\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \ucd08\ub2f9 400\ub9cc \uac74 \uc774\uc0c1\uc758 \uad11\uace0 \uacbd\ub9e4\ub97c \ucc98\ub9ac\ud558\uba70, \uc774\ub7ec\ud55c \ud1b5\ud569\uacfc \ucc98\ub9ac \uc5ed\ub7c9\uc744 \ud1b5\ud574 \uc804 \uc138\uacc4 \u201c\uc6d4\ub4dc \uac00\ub4e0(walled gardens)\u201d \uc678\ubd80\uc758 \ub300\ubd80\ubd84 \uc720\uc800\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\ucea0\ud398\uc778 \uc2dc\uc791\ubd80\ud130 D30 ROAS KPI\ub97c 3\ubc30 \ucd08\uacfc \ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ucda9\ubd84\ud55c \ub370\uc774\ud130\uac00 \ucd95\uc801\ub428\uc5d0 \ub530\ub77c, \ub2f9\uc0ac\uc758 ML \uae30\ubc18 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ube44\ub354\ub294 \uac8c\uc784\uc73c\ub85c \ubcf5\uadc0\ud558\uc5ec \ucd94\uac00 \uc778\uc571 \uacb0\uc81c\ub97c \uc0dd\uc131\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc720\uc800\uc640 \uc804\ud658 \uac00\ub2a5\uc131\uc774 \ub0ae\uc740 \uc720\uc800\ub97c \uc2dd\ubcc4\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.

\uc774\ud6c4 \uc804\ud658 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uc720\uc800\uc5d0 \uc9d1\uc911\ud558\ub3c4\ub85d \ud0c0\uac9f\ud305\uc744 \uc815\uad50\ud654\ud558\uc5ec, \uc804\uccb4 \ucea0\ud398\uc778 \uc131\uacfc\ub97c \ud55c\uce35 \ub354 \ud5a5\uc0c1\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 DSP\uc758 \ucd5c\uadfc \uac1c\uc120 \uc0ac\ud56d\uc744 \ud65c\uc6a9\ud558\uc5ec \uc5ec\ub7ec \uc624\ub514\uc5b8\uc2a4 \uc2e0\ud638\ub97c \ud558\ub098\uc758 \ud1b5\ud569 \ubca1\ud130\ub85c \uacb0\ud569\ud558\uace0, \uc774\ub97c \uae30\ubc18\uc73c\ub85c \ucee4\uc2a4\ud140 ML \ud0c0\uac9f\ud305 \ubaa8\ub378\uc744 \uac1c\ubc1c\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ub192\uc740 \uc758\ub3c4\ub97c \uac00\uc9c4 \uc720\uc800\ub97c \uc815\ubc00\ud558\uac8c \ud0c0\uac9f\ud305\ud558\uace0, \uc720\uc800\uc758 \uc7a0\uc7ac \uac00\uce58\uc5d0 \uae30\ubc18\ud55c \uc815\ud655\ud55c \uc785\ucc30\uc774 \uac00\ub2a5\ud574\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ud574\ub2f9 \uac1c\uc120 \uc0ac\ud56d\uc740 \uc774\ubbf8 \uc5ec\ub7ec \ud074\ub77c\uc774\uc5b8\ud2b8 \ucea0\ud398\uc778\uc5d0\uc11c \ucd94\uac00\uc801\uc778 \ud6a8\uc728\uc131 \ud5a5\uc0c1\uc744 \uac00\uc838\uc654\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

#Compass \ucea0\ud398\uc778\uc758 \uacbd\uc6b0, \uc774\ub97c \ud1b5\ud574 \ucea0\ud398\uc778\uc744 \uc2a4\ucf00\uc77c\ub9c1\ud558\uba74\uc11c\ub3c4 \ud074\ub77c\uc774\uc5b8\ud2b8\uc758 KPI\ub97c \ud06c\uac8c \uc0c1\ud68c\ud558\ub294 \uc131\uacfc\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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\ud575\uc2ec \uc131\uacf5 \uc694\uc778<\/h2>\n\n\n\n

D30 ROAS \u2014 Persona.ly \u7ed3\u679c vs. \u57fa\u51c6<\/h3>\n\n\n\n

\ub2f9\uc0ac\uc758 ML \uae30\ubc18 DSP\ub294 \uc804\uc6a9 \ud504\ub77c\uc774\ube57 \ud074\ub77c\uc6b0\ub4dc \ud658\uacbd\uc5d0\uc11c \uc6b4\uc601\ub418\uba70, \ucd08\ub2f9 400\ub9cc \uac74 \uc774\uc0c1\uc758 \uad11\uace0 \uacbd\ub9e4\ub97c \ucc98\ub9ac\ud558\uace0 \uc77c\ubcf8 \uc2dc\uc7a5 \ub0b4 \ub300\ubd80\ubd84\uc758 \uc720\uc800\uc5d0\uac8c \ub3c4\ub2ec\ud569\ub2c8\ub2e4.
\uc774\ub7ec\ud55c \uae30\uc220\uc801 \uad6c\uc131\uc740 \ub354 \ube60\ub978 \ub370\uc774\ud130 \ucc98\ub9ac, \uc4f0\ub85c\ud2c0\ub9c1 \uc81c\uac70, \ube44\uc6a9 \uc808\uac10\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4. \uad11\uace0\uc8fc\ub294 \ud5a5\uc0c1\ub41c \ube44\uc6a9 \ud6a8\uc728\uc131\uacfc \uc644\uc804\ud55c \ud22c\uba85\uc131\uc758 \ud61c\ud0dd\uc744 \uc9c1\uc811\uc801\uc73c\ub85c \ub204\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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\uace0\ub3c4\ud654\ub41c \ud0c0\uac9f\ud305 \ubaa8\ub378\uacfc \uacb0\ud569\ub41c \uc774\ub7ec\ud55c \uc778\ud504\ub77c\ub294 \ub354 \ube60\ub978 \ub300\uc751\uacfc \ubcf4\ub2e4 \uc815\uad50\ud55c \uc785\ucc30\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc774 \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 \uc624\ud508RTB \uacbd\ub9e4\uc5d0\uc11c \uc778\uc571 \uacb0\uc81c \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uc720\uc800\ub97c \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1\ud558\uac8c \uc2dd\ubcc4\ud558\uace0, \uc785\ucc30 \uc804\ub7b5\uc744 \ucd5c\uc801\ud654\ud558\uba70, \uc804\ud658 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uc624\ub514\uc5b8\uc2a4\uc5d0 \uc608\uc0b0\uc744 \uc9d1\uc911\ud568\uc73c\ub85c\uc368 \ud0c0 DSP \ub300\ube44 \ub6f0\uc5b4\ub09c \uc131\uacfc\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>\n\n\n\n

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\uace0 LTV \uc720\uc800 \ub3c4\ub2ec<\/h3>\n\n\n\n

\ub2f9\uc0ac\uc758 ML \uae30\ubc18 \ube44\ub354\ub294 \uac8c\uc784 \ud074\ub77c\uc774\uc5b8\ud2b8\ub97c \uc704\ud574 \uc124\uacc4\ub41c \u2018\uace0\ub798(whale) \ud0d0\uc9c0\u2019 \uae30\ub2a5\uc744 \ud3ec\ud568\ud55c \uc5c5\uc885\ubcc4 \ud2b9\ud654 \uae30\ub2a5\uc744 \uac16\ucd94\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uae30\ub2a5\uc740 \uc785\ucc30 \uc2a4\ud2b8\ub9bc\uc5d0\uc11c \uc0c1\uc704 LTV \uc720\uc800(\uc0c1\uc704 1%)\ub97c \uc2dd\ubcc4\ud558\uace0, \uc2dc\uc7a5 \uac00\uaca9\uacfc \uc624\ub514\uc5b8\uc2a4\uc758 \uc608\uc0c1 \uac00\uce58\ub97c \uae30\ubc18\uc73c\ub85c \uc785\ucc30\uac00\ub97c \uc870\uc815\ud558\uc5ec \uacbd\ub9e4\uc5d0\uc11c \ub099\ucc30\ub420 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.
\uc8fc\uc694 \uacfc\uc81c\ub294 \uc218\ubc31\ub9cc \uba85\uc758 #Compass \uc720\uc800 \uc911\uc5d0\uc11c \uac8c\uc784\uc5d0 \uc7ac\ucc38\uc5ec\ud558\uace0 \ub2e4\uc218\uc758 \uc778\uc571 \uacb0\uc81c\ub97c \ubc1c\uc0dd\uc2dc\ud0a4\uac70\ub098, \uc801\uc740 \ud69f\uc218\uc9c0\ub9cc \ub192\uc740 \uae08\uc561\uc758 IAP\ub97c \uc9c4\ud589\ud560 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uc138\uadf8\uba3c\ud2b8\ub97c \uc120\ubcc4\ud558\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc774\ub7ec\ud55c \ub3d9\uc801 \uc785\ucc30 \uc804\ub7b5\uc744 \ud1b5\ud574 \uc774\ud0c8\ud55c \uace0\uac00\uce58(whale) \uc720\uc800\ub4e4\uc744 \uc131\uacf5\uc801\uc73c\ub85c \uc7ac\ucc38\uc5ec\uc2dc\ud0a4\uace0 #Compass\ub85c \ub2e4\uc2dc \uc720\uc785\uc2dc\ud0ac \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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NHN \uc18c\uac1c<\/h2>\n\n\n\n

NHN PlayArt\ub294 2015\ub144\uc5d0 \uc124\ub9bd\ub41c NHN\uc758 \uc77c\ubcf8 \uc790\ud68c\uc0ac\ub85c, \uce90\uc8fc\uc5bc \ud37c\uc990 \ubc0f \uc2e4\uc2dc\uac04 \ubc30\ud2c0 \ubaa8\ubc14\uc77c \uac8c\uc784\uc744 \uc804\ubb38\uc73c\ub85c \uac1c\ubc1c\ud569\ub2c8\ub2e4.
\ub300\ud45c \ud0c0\uc774\ud2c0\ub85c\ub294 Line: Disney Tsum Tsum, Yo-kai Watch: Wibble Wobble, \uadf8\ub9ac\uace0 #Compass\uac00 \uc788\uc73c\uba70, \uc774\ub4e4 \uac8c\uc784\uc740 \ub204\uc801 1\uc5b5 \ub2e4\uc6b4\ub85c\ub4dc\ub97c \ub3cc\ud30c\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c Attack on Titan\u2122, Sword Art Online\u2122 \ub4f1 \uc778\uae30 \ud504\ub79c\ucc28\uc774\uc988\uc640\uc758 \ud611\uc5c5\uc744 \ud3ec\ud568\ud55c \ud3ec\ud2b8\ud3f4\ub9ac\uc624\ub97c \ubcf4\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

Insight \uc18c\uac1c<\/h2>\n\n\n\n

Insight Co.\ub294 \ub3c4\ucfc4\uc5d0 \uae30\ubc18\uc744 \ub454 \uc120\ub3c4\uc801\uc778 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc5d0\uc774\uc804\uc2dc\ub85c, \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0, \uc81c\ud734 \ub9c8\ucf00\ud305(affiliate marketing), \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc81c\uc791\uc744 \uc804\ubb38\uc73c\ub85c \ud558\uba70 \ud480\uc2a4\ucf00\uc77c \ub9c8\ucf00\ud305 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\n
\"\"<\/a><\/figure>\n\n\n\n
<\/div>\n\n\n\n

Insight Co. \ubc0f NHN PlayArt\uc640\uc758 \uc9c0\uc18d\uc801\uc778 \ud30c\ud2b8\ub108\uc2ed\uc5d0 \ub9e4\uc6b0 \ud070 \ub9cc\uc871\uc744 \ub290\ub07c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ubc88 \ucea0\ud398\uc778\uc740 \uc77c\ubcf8 \ubaa8\ubc14\uc77c \uac8c\uc784 \uc2dc\uc7a5 \ub0b4\uc5d0\uc11c \ub9ac\ud0c0\uac9f\ud305\uc758 \uc131\uc7a5 \uac00\ub2a5\uc131\uc744 \ubcf4\uc5ec\uc8fc\uc5c8\uc73c\uba70, \ud504\ub85c\uc138\uc2a4\ub97c \uc2e0\ub8b0\ud574 \uc8fc\uc2e0 NHN PlayArt\uc640 Insight \ud300\uc5d0 \uae4a\uc774 \uac10\uc0ac\ub4dc\ub9bd\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc2e0\ub8b0\uac00 \uc774\ubc88 \uc131\uacfc\uc758 \ud575\uc2ec \uc694\uc18c\uc600\uc2b5\ub2c8\ub2e4. \uc55e\uc73c\ub85c\ub3c4 \ud568\uaed8 \ub610 \ud55c \ud574 \ub3d9\uc548 \ub6f0\uc5b4\ub09c \uc131\uacfc\ub97c \ub9cc\ub4e4\uc5b4\uac00\uae30\ub97c \uae30\ub300\ud569\ub2c8\ub2e4.<\/p>\nElina Watanabe, Persona.ly \uc77c\ubcf8 \uc0ac\uc5c5 \uac1c\ubc1c \ucd1d\uad04<\/strong><\/cite><\/blockquote>\n\n\n\n

<\/div>\n\n\n\n

Persona.ly\uc5d0 \ub300\ud558\uc5ec<\/h2>\n\n\n\n

Persona.ly\ub294 \ub3c5\uc790\uc801\uc778 \uba38\uc2e0\ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uacfc \uac15\ub825\ud55c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130 \uad00\ub9ac \ud50c\ub7ab\ud3fc\uc744 \uae30\ubc18\uc73c\ub85c \ubaa8\ubc14\uc77c \uc720\uc800 \ud68d\ub4dd \ubc0f \ub9ac\ud0c0\uac8c\ud305\uc744 \uc804\ubb38\uc73c\ub85c \ud558\ub294 \ub370\uc774\ud130 \uc911\uc2ec\uc758 \uc81c\ud488 \uae30\uc5c5\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc6b0\ub9ac\ub294 King, Tencent, Papaya, NextNinja, Tilting Point, Nexon \ub4f1 \ub2e4\uc218\uc758 \uc120\ub3c4\uc801\uc778 \ubaa8\ubc14\uc77c \uae30\uc5c5\ub4e4\uc774 \uac00\uc7a5 \ucc38\uc5ec \uac00\ub2a5\uc131\uacfc \uc804\ud658 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc720\uc800\ub97c \uc815\ud655\ud788 \uc608\uce21\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud568\uc73c\ub85c\uc368, \uc131\uc7a5 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uace0 \uc774\ub97c \ucd08\uacfc\ud558\ub3c4\ub85d \ub3d5\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub2f9\uc0ac\uc758 \uba38\uc2e0\ub7ec\ub2dd \ubaa8\ub378\uc740 \uc608\uce21 LTV\ub97c \uae30\ubc18\uc73c\ub85c \uace0\uac00\uce58 \uc720\uc800\ub97c \ud0c0\uac9f\ud305\ud558\ub3c4\ub85d \ucd5c\uc801\ud654\ub418\uc5b4 \uc788\uc73c\uba70, \uc774\ub97c \ud1b5\ud574 \uac15\ub825\ud55c ROAS\uc640 \uc7a5\uae30\uc801\uc778 \uc720\uc800 \ud488\uc9c8\uc744 \ucc3d\ucd9c\ud569\ub2c8\ub2e4.

\ub2f9\uc0ac\uc758 \uc790\uccb4 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 DSP\ub294 \ucd5c\uc0c1\uc704 \uad11\uace0 \uac70\ub798\uc18c \ubc0f OEM\uacfc \uc9c1\uc811 \uc5f0\ub3d9\ub418\uc5b4 \uc788\uc73c\uba70, \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ucd08\ub2f9 400\ub9cc \uac74 \uc774\uc0c1\uc758 \uad11\uace0 \uc694\uccad\uc744 \ucc98\ub9ac\ud569\ub2c8\ub2e4.

\uc2e4\uc2dc\uac04 \uc608\uce21 \ubd84\uc11d\uacfc \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uaddc\ubaa8\ub97c \uacb0\ud569\ud568\uc73c\ub85c\uc368, \uc6b0\ub9ac\ub294 \ud30c\ud2b8\ub108\ub4e4\uc774 \ub354 \uc2a4\ub9c8\ud2b8\ud55c \uc131\uc7a5, \ub354 \ub192\uc740 LTV, \uadf8\ub9ac\uace0 \uce21\uc815 \uac00\ub2a5\ud55c \uc810\uc9c4\uc801 \uc131\uacfc\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

Download the PDF version of the case study 우리는 Insight Agency와 협력하여 NHN PlayArt의 모바일 게임 #Compass: Combat Providence Analysis System의 이탈 유저를 재참여시키는 캠페인을 진행했습니다.#Compass는 1,700만 다운로드를 돌파한 3대3 멀티플레이 배틀 게임으로, Attack on Titan™, Sword Art Online™ 등 유명 프랜차이즈와의 콜라보레이션을 해왔습니다. 한눈에 보는 결과 3배 D30 ROAS는 운영 1주차부터 KPI를 초과 달성 … <\/p>\n

Continue reading “NHN PlayArt \u2018#Compass\u2019 D30 ROAS KPI\ub97c 1\uc8fc\ucc28\ubd80\ud130 \ucd08\uacfc \ub2ec\uc131\ud55c \ubc29\ubc95<\/strong>“<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":4017,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[66],"tags":[],"acf":[],"yoast_head":"\nNHN PlayArt \u2018#Compass\u2019 D30 ROAS KPI\ub97c 1\uc8fc\ucc28\ubd80\ud130 \ucd08\uacfc \ub2ec\uc131\ud55c \ubc29\ubc95 | Persona.ly - The Weekly Retention<\/title>\n<meta name=\"description\" content=\"Download the PDF version of the case study \uc6b0\ub9ac\ub294 Insight Agency\uc640 \ud611\ub825\ud558\uc5ec NHN PlayArt\uc758 \ubaa8\ubc14\uc77c \uac8c\uc784 #Compass: Combat Providence Analysis System\uc758 \uc774\ud0c8 \uc720\uc800\ub97c \uc7ac\ucc38\uc5ec\uc2dc\ud0a4\ub294 \ucea0\ud398\uc778\uc744\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.ly\/blog\/ko\/2026\/03\/nhn-playart-compass-d30-roas-kpi\ub97c-1\uc8fc\ucc28\ubd80\ud130-\ucd08\uacfc-\ub2ec\uc131\ud55c-\ubc29\ubc95\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NHN PlayArt \u2018#Compass\u2019 D30 ROAS KPI\ub97c 1\uc8fc\ucc28\ubd80\ud130 \ucd08\uacfc \ub2ec\uc131\ud55c \ubc29\ubc95 | Persona.ly - 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