{"id":4197,"date":"2026-05-27T14:12:41","date_gmt":"2026-05-27T14:12:41","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=4197"},"modified":"2026-05-27T14:12:42","modified_gmt":"2026-05-27T14:12:42","slug":"%eb%84%a4%ec%98%a4%ec%9c%84%ec%a6%88%ec%9d%98-catssoup-1%ec%a3%bc%ec%b0%a8%eb%b6%80%ed%84%b0-%ec%ba%a0%ed%8e%98%ec%9d%b8-%eb%b9%84%ec%9a%a9-%ec%a0%84%ec%95%a1-%ed%9a%8c%ec%88%98%eb%a5%bc","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/ko\/2026\/05\/%eb%84%a4%ec%98%a4%ec%9c%84%ec%a6%88%ec%9d%98-catssoup-1%ec%a3%bc%ec%b0%a8%eb%b6%80%ed%84%b0-%ec%ba%a0%ed%8e%98%ec%9d%b8-%eb%b9%84%ec%9a%a9-%ec%a0%84%ec%95%a1-%ed%9a%8c%ec%88%98%eb%a5%bc\/","title":{"rendered":"\ub124\uc624\uc704\uc988\uc758 Cats&Soup, 1\uc8fc\ucc28\ubd80\ud130 \ucea0\ud398\uc778 \ube44\uc6a9 \uc804\uc561 \ud68c\uc218\ub97c \ub2ec\uc131\ud55c \ubc29\ubc95"},"content":{"rendered":"\n

Download the PDF version of the case study<\/a><\/em><\/p>\n\n\n\n

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Neowiz\uc640 \ud611\ub825\ud558\uc5ec \ubbf8\uad6d iOS\uc5d0\uc11c \uce90\uc8fc\uc5bc \uc2dc\ubbac\ub808\uc774\uc158 \uac8c\uc784 Cats&Soup\uc758 \uc774\ud0c8 \uc720\uc800\ub97c \ub9ac\ud0c0\uac9f\ud305\ud558\ub294 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4. Cats&Soup\uc740 \uc804 \uc138\uacc4 8\ucc9c\ub9cc \ub2e4\uc6b4\ub85c\ub4dc\ub97c \ub3cc\ud30c\ud558\uace0 192\uac1c\uad6d\uc5d0\uc11c \uc11c\ube44\uc2a4 \uc911\uc778 \uc0c1\uc704 \ub9e4\ucd9c \uac8c\uc784\uc73c\ub85c, \ub9e4\ub825\uc801\uc778 \ube44\uc8fc\uc5bc\uacfc \ud3b8\uc548\ud55c \uac8c\uc784\ud50c\ub808\uc774\ub97c \ubc14\ud0d5\uc73c\ub85c \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ud0c4\ud0c4\ud55c \uc720\uc800\uce35\uc744 \ud655\ubcf4\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\uc8fc\uc694 \uc131\uacfc<\/h2>\n\n\n\n
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20%<\/strong><\/p>\n\n\n\n

1\uc8fc\ucc28 ROAS D0, KPI \ub300\ube44 20% \ucd08\uacfc \ub2ec\uc131<\/p>\n<\/div>\n\n\n\n

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>100%<\/strong><\/p>\n\n\n\n

1\uc8fc\ucc28\ubd80\ud130 \ucea0\ud398\uc778 \ube44\uc6a9 100% \uc774\uc0c1 \ud68c\uc218<\/p>\n<\/div>\n\n\n\n

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2.8x<\/strong><\/p>\n\n\n\n

16\uc8fc\ucc28\uae4c\uc9c0 \ucea0\ud398\uc778 \uaddc\ubaa8 2.8\ubc30 \ud655\ub300<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\ucea0\ud398\uc778 \ubaa9\ud45c<\/h2>\n\n\n\n

\ucea0\ud398\uc778\uc758 \uc8fc\uc694 \ubaa9\ud45c\ub294 Cats&Soup \uc774\ud0c8\/\ud734\uba74 \uc720\uc800\ub97c \uc7ac\ucc38\uc5ec\uc2dc\ucf1c \uac8c\uc784\uc73c\ub85c \ubcf5\uadc0\uc2dc\ud0a4\uace0 \ucd94\uac00 \uc778\uc571 \uacb0\uc81c\ub97c \uc720\ub3c4\ud558\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \ucea0\ud398\uc778 \uc131\uacfc \uce21\uc815\uc744 \uc704\ud574 ROAS \uae30\ubc18 KPI\uac00 \uc124\uc815\ub418\uc5c8\uc73c\uba70, \ud575\uc2ec \uacfc\uc81c\ub294 \uc624\ub514\uc5b8\uc2a4 \ub0b4\uc5d0\uc11c \uad6c\ub9e4 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uc138\uadf8\uba3c\ud2b8\ub97c \uc815\ud655\ud788 \ud30c\uc545\ud558\uace0 \ub3c4\ub2ec\ud558\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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\ud37c\uc2a4\ub110\ub9ac\ub294 Cats&Soup \ub9ac\ud0c0\uac9f\ud305 \ucea0\ud398\uc778 \ub7f0\uce6d \ucd08\uae30 \ub2e8\uacc4\uc5d0\uc11c SKAN ROAS\uac00 200%\ub97c \uc0c1\ud68c\ud558\ub294 \ub4f1\uace0\uac00\uce58 \uc720\uc800(High-Value User)\ub97c \uc2dd\ubcc4\ud558\uace0 \ub9ac\ud0c0\uac9f\ud305\ud558\ub294 \ub370 \uc788\uc5b4 \ub6f0\uc5b4\ub09c \ucd08\uae30 \ucd5c\uc801\ud654 \ub2a5\ub825\uc744 \ubcf4\uc5ec\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4. 4\uac1c\uc6d4 \uc774\uc0c1\uc758 \uc7a5\uae30 \uc6b4\uc601\uc5d0\ub3c4 Re-engage CPA \uc5ed\uc2dc \uc548\uc815\uc801\uc73c\ub85c \uc720\uc9c0\ud558\uba70 \uae30\uc874 \uc720\uc800\ub4e4\uc758 \uc7ac\ucc38\uc5ec\ub97c \ud6a8\uc728\uc801\uc73c\ub85c \uc774\ub04c\uc5b4\ub0c8\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac \uac8c\uc784\uc758 \ud575\uc2ec \uc720\uc800\uce35\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uacf5\ub7b5\ud560 \uc218 \uc788\uc5c8\ub358 \ub9cc\ud07c \uc55e\uc73c\ub85c\uc758 \ud611\uc5c5\ub3c4 \uae30\ub300\ub429\ub2c8\ub2e4. <\/p>\n\ubc15\uc601\uc8fc \ub124\uc624\uc704\uc988 \ub9c8\ucf00\ud305 <\/strong>PM<\/cite><\/blockquote>\n\n\n\n

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\ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uc7ac\ucc38\uc5ec \ud504\ub85c\uc138\uc2a4<\/h2>\n\n\n\n

\ucea0\ud398\uc778 \uc2dc\uc791\ubd80\ud130 \ub2f9\uc0ac\ub294 \ub3c5\uc810 Live Audiences<\/a> \uc138\uadf8\uba58\ud14c\uc774\uc158 \uc5d4\uc9c4\uc744 \ud1b5\ud574 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec \uc774\ud0c8\ud55c \uacb0\uc81c \uc720\uc800\u2014\uc778\uc571 \uad6c\ub9e4 \uc774\ub825\uc774 \uc788\uc73c\ub098 \uc77c\uc815 \uae30\uac04 \ube44\ud65c\uc131 \uc0c1\ud0dc\uc778 Cats&Soup \uc720\uc800\u2014\uc758 \uc138\uadf8\uba3c\ud2b8\ub97c \uad6c\ucd95\ud588\uc2b5\ub2c8\ub2e4. \ube44\ud65c\uc131 \uae30\uac04\uc744 \uc758\ub3c4\uc801\uc73c\ub85c \uc9e7\uac8c \uc124\uc815\ud55c \uc774\uc720\ub294, \uc774\ud0c8 \ud6c4 \uba70\uce60 \uc9c0\ub098\uc9c0 \uc54a\uc740 \uc720\uc800\uc77c\uc218\ub85d \uad6c\ub9e4 \uac00\ub2a5\uc131\uc774 \uc5ec\uc804\ud788 \ub192\uace0, \uc7a5\uae30 \ud734\uba74 \uc720\uc800\ubcf4\ub2e4 \uc7ac\ucc38\uc5ec \ubc18\uc751\ub960\uc774 \ud6e8\uc52c \ub192\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.

Live Audiences \uc5d4\uc9c4\uc740 \ubcc4\ub3c4 \ube44\uc6a9 \uc5c6\uc774 \ud074\ub77c\uc774\uc5b8\ud2b8\uc5d0\uac8c \uc81c\uacf5\ub418\uba70 \ub2f9\uc0ac\uc758 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 DSP\uc640 \uc644\ubcbd\ud558\uac8c \ud1b5\ud569\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc2e4\uc2dc\uac04 \uc624\ub514\uc5b8\uc2a4 \uc5c5\ub370\uc774\ud2b8\uc640 \ud568\uaed8 \ucea0\ud398\uc778 \ucd08\uae30\ubd80\ud130 \ub370\uc774\ud130 \uae30\ubc18 \uc778\uc0ac\uc774\ud2b8\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.

\ub2e8 \uba70\uce60 \ub9cc\uc5d0 ML \uc54c\uace0\ub9ac\uc998\uc774 \ucd94\uac00 \uc778\uc571 \uad6c\ub9e4 \uc804\ud658 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc624\ub514\uc5b8\uc2a4\ub97c \uc2dd\ubcc4\ud558\uae30\uc5d0 \ucda9\ubd84\ud55c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 ROAS \uae30\ubc18 KPI\ub97c 20% \ucd08\uacfc \ub2ec\uc131\ud558\uace0 \ucea0\ud398\uc778 \uccab \uc8fc\uc5d0 D7 \ube44\uc6a9 \ud68c\uc218\ub97c \uc2e4\ud604\ud588\uc2b5\ub2c8\ub2e4.

\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc640 \ud50c\ub7ab\ud3fc\uc758 \ud589\ub3d9 \uc2e0\ud638\ub97c \uacb0\ud569\ud568\uc73c\ub85c\uc368 \ucea0\ud398\uc778 \uc608\uc0b0 \uc804\uccb4\ub97c \ucd08\uae30\ubd80\ud130 \uace0\uac00\uce58 \uc624\ub514\uc5b8\uc2a4\uc5d0 \uc9d1\uc911\uc2dc\ucf1c \ud0c0\uac9f\ud305 \uc804\ub7b5\uc744 \uc815\uad50\ud654\ud558\uace0 \uc804\ubc18\uc801\uc778 \uc131\uacfc\ub97c \ub192\uc77c \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ucea0\ud398\uc778 \uccab \uc8fc\ubd80\ud130 ML \uae30\ubc18 \ube44\ub354\uac00 \ud574\ub2f9 \uc138\uadf8\uba3c\ud2b8\uc5d0\uc11c \uae0d\uc815\uc801\uc778 \uc2e0\ud638\ub97c \ucd95\uc801\ud558\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \ud559\uc2b5\uc774 \uc9c4\ud589\ub428\uc5d0 \ub530\ub77c ML \ubaa8\ub378\uc740 \uc571 \uc7ac\uc2e4\ud589 \ubc0f \ucd94\uac00 \uad6c\ub9e4 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uc624\ub514\uc5b8\uc2a4 \uc138\uadf8\uba3c\ud2b8\ub97c \ub354\uc6b1 \uc815\uad50\ud558\uac8c \ud30c\uc545\ud558\uac8c \ub418\uc5c8\uc73c\uba70, \uc774\ub97c \ud1b5\ud574 \uac1c\ubcc4 \uacbd\ub9e4\ub9c8\ub2e4 \uc810\uc810 \ub354 \uc815\ubc00\ud55c \uc785\ucc30\uc774 \uac00\ub2a5\ud574\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 DSP\uc758 \ucd5c\uc2e0 \uac1c\uc120 \uc0ac\ud56d\uc744 \ud65c\uc6a9\ud558\uc5ec \ub2e4\uc591\ud55c \uc624\ub514\uc5b8\uc2a4 \uc2e0\ud638\ub97c \ud1b5\ud569 \ud53c\ucc98\ub85c \ud1b5\ud569\ud568\uc73c\ub85c\uc368 \ub9de\ucda4\ud615 ML<\/strong> \ud0c0\uac9f\ud305 \ubaa8\ub378\uc744 \uac1c\ubc1c\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ub192\uc740 \uad6c\ub9e4 \uc758\ub3c4\ub97c \uac00\uc9c4 \uc720\uc800\ub97c \uc815\ubc00\ud558\uac8c \ud0c0\uac9f\ud305\ud558\uace0 \uc608\uce21 \ucc38\uc5ec\ub3c4\uc5d0 \uae30\ubc18\ud55c \uc815\ud655\ud55c \uc785\ucc30\uc774 \uac00\ub2a5\ud574\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc774 \uac1c\uc120\uc744 \ud1b5\ud574 \ucea0\ud398\uc778\uc744 \ud655\uc7a5\ud558\uba74\uc11c\ub3c4 \uc9c0\uc18d\uc801\uc73c\ub85c KPI\ub97c \ucd08\uacfc \ub2ec\uc131\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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\uc2e4\uc2dc\uac04 \uc624\ub514\uc5b8\uc2a4 \uc5c5\ub370\uc774\ud2b8\uac00 \uc911\uc694\ud55c \uc774\uc720<\/h2>\n\n\n\n

\uc2e4\uc2dc\uac04 \uc624\ub514\uc5b8\uc2a4 \uc5c5\ub370\uc774\ud2b8\ub294 \uac00\uc7a5 \uc801\uc808\ud55c \uc2dc\uc810\uc5d0 \uc720\uc800\ub97c \ucd94\uac00\ud558\uace0 \uc7ac\ud65c\uc131\ud654 \uc989\uc2dc \ub178\ucd9c\uc744 \uc911\ub2e8\ud568\uc73c\ub85c\uc368 \ucd5c\uace0 \uad6c\ub9e4 \uc758\ub3c4\ub97c \ud3ec\ucc29\ud558\uace0 \uc608\uc0b0 \uc808\uac10 \ud6a8\uacfc\ub97c \uadf9\ub300\ud654\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

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\ucea0\ud398\uc778 \uc131\uacfc<\/h2>\n\n\n\n

ROAS \uc131\uc7a5 \ucd94\uc774<\/h3>\n\n\n\n

\ucd94\uac00 \uc778\uc571 \uad6c\ub9e4 \ud655\ub960\uc774 \uac00\uc7a5 \ub192\uc740 \uc138\uadf8\uba3c\ud2b8\ub97c \uc6b0\uc120 \ud0c0\uac9f\ud305\ud568\uc73c\ub85c\uc368 ROAS KPI\ub97c \ucd08\uacfc \ub2ec\uc131\ud588\uc73c\uba70, \ucea0\ud398\uc778 \uccab \uc8fc D7\uc5d0 \ube44\uc6a9 \ud68c\uc218\ub97c \uc644\ub8cc\ud588\uc2b5\ub2c8\ub2e4. 

\uc815\ubc00\ud55c \ud0c0\uac9f\ud305\uacfc \uac8c\uc784\uc758 \ud0c1\uc6d4\ud55c \ud488\uc9c8\uc774 \uacb0\ud569\ub418\uc5b4 Cats&Soup\uc758 \uac15\ub825\ud55c \uc131\uc7a5\uc744 \uc774\ub04c\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ubbf8 \uacb0\uc81c \uc758\uc9c0\ub97c \ubcf4\uc778 \uc720\uc800\ub97c \uc815\ud655\ud55c \uc2dc\uc810\uc5d0 \uc7ac\ucc38\uc5ec\uc2dc\ud0b4\uc73c\ub85c\uc368 \ub2e8\ubc1c\uc131 \uac70\ub798\ub97c \ub118\uc5b4 \uac8c\uc784 \ub0b4 \uacb0\uc81c \ud750\ub984\uc73c\ub85c\uc758 \uc9c0\uc18d\uc801\uc778 \uc7ac\ucc38\uc5ec\ub97c \uc774\ub04c\uc5b4\ub0c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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\ucea0\ud398\uc778 \uaddc\ubaa8 \ud655\uc7a5<\/h3>\n\n\n\n
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\ud655\uc7a5 \uacfc\uc815 \uc804\ubc18\uc5d0 \uac78\uccd0 \ucea0\ud398\uc778\uc740 \uc9c0\uc18d\uc801\uc73c\ub85c \ub192\uc740 ROAS\ub97c \uc720\uc9c0\ud588\uc73c\uba70, \uc774\ub294 \ucd08\uae30 \ud559\uc2b5 \ub2e8\uacc4\ub97c \ud6e8\uc52c \ub118\uc5b4\uc11c\ub3c4 \uc624\ub514\uc5b8\uc2a4 \ubc0f \uc785\ucc30 \uc804\ub7b5\uc774 \uacac\uace0\ud558\uac8c \uc791\ub3d9\ud558\uace0 \uc788\uc74c\uc744 \uc785\uc99d\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>\n\n\n\n

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Neowiz \uc18c\uac1c<\/h2>\n\n\n\n

Neowiz\ub294 1997\ub144 \uc124\ub9bd\ub41c \ud55c\uad6d \uc0c1\uc7a5 \uac8c\uc784 \uac1c\ubc1c\uc0ac \ubc0f \ud37c\ube14\ub9ac\uc154\ub85c, PC\u00b7\ucf58\uc194\u00b7\ubaa8\ubc14\uc77c \ud50c\ub7ab\ud3fc\uc5d0 \uac78\uce5c \ub2e4\uc591\ud55c \ud3ec\ud2b8\ud3f4\ub9ac\uc624\ub97c \ubcf4\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud55c\uad6d\uc5d0\uc11c \uac00\uc7a5 \uc624\ub79c \uc5ed\uc0ac\ub97c \uac00\uc9c4 \uac8c\uc784\uc0ac \uc911 \ud558\ub098\ub85c\uc11c, MMORPG\ubd80\ud130 \uce90\uc8fc\uc5bc \uac8c\uc784\uae4c\uc9c0 \ub2e4\uc591\ud55c \uc7a5\ub974\uc758 \ud0c0\uc774\ud2c0 \ub77c\uc778\uc5c5\uc744 \uad6c\ucd95\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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Neowiz\uc640\uc758 \ud611\uc5c5\uc740 \uc131\uacfc \uc911\uc2ec\uc758 \ub450 \ud300\uc774 \uacf5\ub3d9 \ubaa9\ud45c \uc544\ub798 \ud558\ub098\uac00 \ub420 \ub54c \uc5b4\ub5a4 \uc131\uacfc\ub97c \ub9cc\ub4e4 \uc218 \uc788\ub294\uc9c0 \ubcf4\uc5ec\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ubc88 \uacb0\uacfc\uc5d0 \ub9e4\uc6b0 \ub9cc\uc871\ud558\uba70, \ub2f9\uc0ac\uc758 ML \uae30\ubc18 DSP\uac00 \ud55c\uad6d\uc758 \uc8fc\uc694\ud55c \uc0c1\uc704 \ub9e4\ucd9c \ubaa8\ubc14\uc77c \ud0c0\uc774\ud2c0\uc5d0\uc11c \uacc4\uc18d\ud574\uc11c \uc131\uacfc\ub97c \ucc3d\ucd9c\ud558\uace0 \uc788\ub2e4\ub294 \uc810\uc744 \uc790\ub791\uc2a4\ub7fd\uac8c \uc0dd\uac01\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\ud55c\uad6d \uc2dc\uc7a5\uc5d0\uc11c \ub2f9\uc0ac\uc758 \uc785\uc9c0\ub294 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uac15\ub825\ud558\uba70, \uc55e\uc73c\ub85c\ub3c4 \uad6d\ub0b4 \uac1c\ubc1c\uc0ac\ub4e4\uc774 \uc138\uacc4 \ucd5c\uace0 \uc218\uc900\uc758 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 DSP \uc5ed\ub7c9\uc744 \ud1b5\ud574 \uae00\ub85c\ubc8c \ud655\uc7a5\uc744 \uc774\ub8f0 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\nRachel SEO \u2013 Persona.ly \ud55c\uad6d \ube44\uc988\ub2c8\uc2a4 \uac1c\ubc1c \ub514\ub809\ud130<\/strong><\/cite><\/blockquote>\n\n\n\n

<\/div>\n\n\n\n

Persona.ly \uc18c\uac1c<\/h2>\n\n\n\n

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\uc6b0\ub9ac\ub294 King, Tencent, Papaya, NextNinja, Tilting Point, Nexon \ub4f1 \ub2e4\uc218\uc758 \uc120\ub3c4\uc801\uc778 \ubaa8\ubc14\uc77c \uae30\uc5c5\ub4e4\uc774 \uac00\uc7a5 \ucc38\uc5ec \uac00\ub2a5\uc131\uacfc \uc804\ud658 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc720\uc800\ub97c \uc815\ud655\ud788 \uc608\uce21\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud568\uc73c\ub85c\uc368, \uc131\uc7a5 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uace0 \uc774\ub97c \ucd08\uacfc\ud558\ub3c4\ub85d \ub3d5\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub2f9\uc0ac\uc758 \uba38\uc2e0\ub7ec\ub2dd \ubaa8\ub378\uc740 \uc608\uce21 LTV\ub97c \uae30\ubc18\uc73c\ub85c \uace0\uac00\uce58 \uc720\uc800\ub97c \ud0c0\uac9f\ud305\ud558\ub3c4\ub85d \ucd5c\uc801\ud654\ub418\uc5b4 \uc788\uc73c\uba70, \uc774\ub97c \ud1b5\ud574 \uac15\ub825\ud55c ROAS\uc640 \uc7a5\uae30\uc801\uc778 \uc720\uc800 \ud488\uc9c8\uc744 \ucc3d\ucd9c\ud569\ub2c8\ub2e4.

\ub2f9\uc0ac\uc758 \uc790\uccb4 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 DSP\ub294 \ucd5c\uc0c1\uc704 \uad11\uace0 \uac70\ub798\uc18c \ubc0f OEM\uacfc \uc9c1\uc811 \uc5f0\ub3d9\ub418\uc5b4 \uc788\uc73c\uba70, \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ucd08\ub2f9 400\ub9cc \uac74 \uc774\uc0c1\uc758 \uad11\uace0 \uc694\uccad\uc744 \ucc98\ub9ac\ud569\ub2c8\ub2e4.

\uc2e4\uc2dc\uac04 \uc608\uce21 \ubd84\uc11d\uacfc \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uaddc\ubaa8\ub97c \uacb0\ud569\ud568\uc73c\ub85c\uc368, \uc6b0\ub9ac\ub294 \ud30c\ud2b8\ub108\ub4e4\uc774 \ub354 \uc2a4\ub9c8\ud2b8\ud55c \uc131\uc7a5, \ub354 \ub192\uc740 LTV, \uadf8\ub9ac\uace0 \uce21\uc815 \uac00\ub2a5\ud55c \uc810\uc9c4\uc801 \uc131\uacfc\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

Download the PDF version of the case study Neowiz와 협력하여 미국 iOS에서 캐주얼 시뮬레이션 게임 Cats&Soup의 이탈 유저를 리타겟팅하는 캠페인을 진행했습니다. Cats&Soup은 전 세계 8천만 다운로드를 돌파하고 192개국에서 서비스 중인 상위 매출 게임으로, 매력적인 비주얼과 편안한 게임플레이를 바탕으로 전 세계적으로 탄탄한 유저층을 확보했습니다. 주요 성과 20% 1주차 ROAS D0, KPI 대비 20% 초과 달성 >100% … <\/p>\n

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