{"id":755,"date":"2018-05-07T13:01:47","date_gmt":"2018-05-07T13:01:47","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=755"},"modified":"2022-01-20T15:03:50","modified_gmt":"2022-01-20T15:03:50","slug":"gmic-recap-visualizing-data-science","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/2018\/05\/gmic-recap-visualizing-data-science\/","title":{"rendered":"GMIC Recap – Visualizing Data Science"},"content":{"rendered":"\n

When we first started discussing the concept for our GMIC booth back in January, we agreed that our goal should be showing our existing and potential partners what we do in order provide them with the value they are looking for.<\/p>\n\n\n\n

Simply writing down buzzwords that apply to our User Acquisition solutions like “Machine Learning Algorithms” and “Neural Networks” in sequence, in very large font size on the wall didn’t feel like it would\u00a0do the trick. Then, we understood we have to visualize it.<\/p>\n\n\n\n

How Does Science look like?<\/h2>\n\n\n\n

How do you even approach visualizing algorithms and machine learning? We created a few mockups where we thought a good way to do that might be showing the scale and the speed in which decisions are made while buying media programmatically, by showing a video of code ‘running’ very quickly and emphasizing specific events like bids being placed, impressions being won, and installations being made.<\/p>\n\n\n\n

While we felt that this is a decent idea with some merit, we also asked ourselves – is this the first thing people think about when they hear the word science?<\/p>\n\n\n\n

Well, it isn’t. When we asked ourselves that question the entire team mentioned chemistry in general or a lab in one way or another, and after asking a few friends and other colleagues, we realized that colorful liquids, smoke, and bubbles are the images people most commonly connotate with science.<\/p>\n\n\n\n

After dozens of hours planning, designing, figuring out if these weird ideas are even approved by the event organizers and that everything is safe, we felt (well, kind of) confident that we’ll have an awesome booth.<\/p>\n\n\n\n

The End Result<\/h2>\n\n\n\n
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Eventually, we were able to pull off most of what we planned!<\/p>\n\n\n\n

There’s no doubt the highlight was our counter, where we used dry ice mixed with boiling water to generate fumes and bubbles inside large Erlenmeyer flasks, creating a lab atmosphere. Most attendees found it hard to ignore:<\/p>\n\n\n