{"id":893,"date":"2018-11-21T15:17:57","date_gmt":"2018-11-21T15:17:57","guid":{"rendered":"https:\/\/persona.ly\/blog\/?p=893"},"modified":"2022-01-20T15:03:49","modified_gmt":"2022-01-20T15:03:49","slug":"g-star-recap-theres-always-time-to-play","status":"publish","type":"post","link":"https:\/\/persona.ly\/blog\/2018\/11\/g-star-recap-theres-always-time-to-play\/","title":{"rendered":"G-STAR Recap – There’s Always Time to Play"},"content":{"rendered":"\n

When we sat down to design our G-STAR\u2019s booth for this year\u2019s conference we knew pretty quickly that we\u2019re going to focus on our playable ads theme, while we also knew that we need to reinvent ourselves. After much discussion, we decided to go with the theme of candy as a return to our childhood\u2019s playfulness – emphasizing how much we, as adults still love, and should make time, to play. Once the decision was set, designing, for once, wasn\u2019t much of a challenge (we later encountered the usual logistical challenges, of course).<\/span>
<\/b><\/p>\n\n\n\n

Cherish The Moment<\/b><\/h2>\n\n\n\n
\"Persona.ly's<\/a><\/figure><\/div>\n\n\n\n

We wanted to give our guests a lasting memory, so we set up a photo-op with oversized candy, providing an experience with a souvenir. Once we set these pieces and a yellow brick road leading up to it, the atmosphere of the booth was set, and creating the surrounding elements was easier. <\/span>
<\/p>\n\n\n\n

A Taste of Childhood <\/b><\/h2>\n\n\n\n

When we thought about our childhood experiences, we remembered the goody bags we always got at the end of a party and we wanted to recreate that feeling, so we built a 3.5 meters tube filled with sweet popcorn. Not only was this tube visually stimulating, but it also left our guests with the sweet taste of nostalgia. <\/span><\/p>\n\n\n\n