1.0The UA Glossary - Persona.lyhttps://persona.ly/glossaryofirhttps://persona.ly/glossary/author/ofir/rich600338<blockquote class="wp-embedded-content" data-secret="44jylKRQ4o"><a href="https://persona.ly/glossary/real-time-bidding/choosing-a-dsp/">Choosing a DSP (Demand Side Platform)</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://persona.ly/glossary/real-time-bidding/choosing-a-dsp/embed/#?secret=44jylKRQ4o" width="600" height="338" title="“Choosing a DSP (Demand Side Platform)” — The UA Glossary - Persona.ly" data-secret="44jylKRQ4o" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://persona.ly/glossary/wp-includes/js/wp-embed.min.js </script> The mobile app marketing industry is evolving towards automation, with companies increasing their spending on programmatic media buying, and shifting away from establishing and managing direct advertiserpublisher relationships that are difficult to set up and sustain. While Ad Networks still exist, there’s a shift towards Programmatic DSPs and ML-Based DSPs. The shift to programmatic and […]https://persona.ly/glossary/wp-content/uploads/2020/06/illustration_managed_dsp.png1382624