{"version":"1.0","provider_name":"The UA Glossary - Persona.ly","provider_url":"https:\/\/persona.ly\/glossary","author_name":"ofir","author_url":"https:\/\/persona.ly\/glossary\/author\/ofir\/","title":"Mobile Measurement Platforms - The UA Glossary - Persona.ly","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"YuY2JJ3ETn\"><a href=\"https:\/\/persona.ly\/glossary\/attribution\/mmps\/\">Mobile Measurement Platforms<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/persona.ly\/glossary\/attribution\/mmps\/embed\/#?secret=YuY2JJ3ETn\" width=\"600\" height=\"338\" title=\"&#8220;Mobile Measurement Platforms&#8221; &#8212; The UA Glossary - Persona.ly\" data-secret=\"YuY2JJ3ETn\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/persona.ly\/glossary\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"What are MMPs? MMP (mobile measurement platform) is a platform in which advertisers can track the performance of their different marketing channels. The platform provides data and insights that help advertisers better understand where they should be spending their marketing budgets.\u00a0At their most basic, MMPs track impressions, clicks, installs, and events, though today some of [&hellip;]","thumbnail_url":"https:\/\/persona.ly\/glossary\/wp-content\/uploads\/2020\/06\/Adjust.png"}