{"version":"1.0","provider_name":"The UA Glossary - Persona.ly","provider_url":"https:\/\/persona.ly\/glossary","author_name":"ofir","author_url":"https:\/\/persona.ly\/glossary\/author\/ofir\/","title":"Mobile User Acquisition - The UA Glossary - Persona.ly","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"58UaKYyIM3\"><a href=\"https:\/\/persona.ly\/glossary\/attribution\/mobile-user-acquisition\/\">Mobile User Acquisition<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/persona.ly\/glossary\/attribution\/mobile-user-acquisition\/embed\/#?secret=58UaKYyIM3\" width=\"600\" height=\"338\" title=\"&#8220;Mobile User Acquisition&#8221; &#8212; The UA Glossary - Persona.ly\" data-secret=\"58UaKYyIM3\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/persona.ly\/glossary\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"What is user acquisition? User acquisition, or in short, UA, is the process in which mobile apps (or other products) obtain new users through marketing. User acquisition in the context of mobile apps usually refers to a strategy built to achieve a significant volume of app installs to increase your user base or targeting high-value [&hellip;]","thumbnail_url":"https:\/\/persona.ly\/glossary\/wp-content\/uploads\/2020\/11\/illustration_paid_user_acquisition_1a.png"}