{"version":"1.0","provider_name":"The UA Glossary - Persona.ly","provider_url":"https:\/\/persona.ly\/glossary","author_name":"ofir","author_url":"https:\/\/persona.ly\/glossary\/author\/ofir\/","title":"Retargeting in the Programmatic Ecosystem - The UA Glossary - Persona.ly","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"f0gVWn2icM\"><a href=\"https:\/\/persona.ly\/glossary\/attribution\/retargeting-in-the-programmatic-ecosystem\/\">Retargeting in the Programmatic Ecosystem<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/persona.ly\/glossary\/attribution\/retargeting-in-the-programmatic-ecosystem\/embed\/#?secret=f0gVWn2icM\" width=\"600\" height=\"338\" title=\"&#8220;Retargeting in the Programmatic Ecosystem&#8221; &#8212; The UA Glossary - Persona.ly\" data-secret=\"f0gVWn2icM\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/persona.ly\/glossary\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"For the 2026 picture of mobile retargeting, including budgets, measurement, iOS after ATT and incrementality, see our new guide, What Is Mobile Retargeting?, and the full Programmatic Mobile Retargeting series. Retargeting in Mobile Marketing Retargeting, also known as remarketing and re-engagement, refers to a marketing strategy in which advertising efforts are taken to reach existing [&hellip;]","thumbnail_url":"https:\/\/persona.ly\/glossary\/wp-content\/uploads\/2020\/08\/retargetin_1a.png","thumbnail_width":1486,"thumbnail_height":918}