{"version":"1.0","provider_name":"The UA Glossary - Persona.ly","provider_url":"https:\/\/persona.ly\/glossary","author_name":"ofir","author_url":"https:\/\/persona.ly\/glossary\/author\/ofir\/","title":"Why Attribution Matters - The UA Glossary - Persona.ly","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"YnNkrUyw4E\"><a href=\"https:\/\/persona.ly\/glossary\/attribution\/why-attribution-matters\/\">Why Attribution Matters<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/persona.ly\/glossary\/attribution\/why-attribution-matters\/embed\/#?secret=YnNkrUyw4E\" width=\"600\" height=\"338\" title=\"&#8220;Why Attribution Matters&#8221; &#8212; The UA Glossary - Persona.ly\" data-secret=\"YnNkrUyw4E\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/persona.ly\/glossary\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"Attribution is the ability to track the performance of each marketing effort and determine which of them are profitable and effective and which are not. In today\u2019s digital world it\u2019s discussed mainly through the different marketing channels &#8211; if a Facebook ad led to an app download, a marketer can see a conversion through Facebook\u2019s [&hellip;]","thumbnail_url":"https:\/\/persona.ly\/glossary\/wp-content\/uploads\/2020\/06\/coupons.png"}