<div class="sub-cat-page-holder"><div class="sub-cat-page-img"><img src="https://persona.ly/glossary/wp-content/uploads/2020/02/group-5.svg"/></div><div class="sub-cat-page-h-holder"><h2 class="sub-cat-page-title">Real-time bidding</h2><h4 class="sub-cat-page-subtitle"><span class="sub-cat-page-subtitle">The Definitive Guide to Mobile Ads’ Sizes and Creatives’ Formats in 2025</span><span class="csr-page-counter"> -> Page <span class="max-for-title">1 of <span class="sub-cat-max-page"></span></span></span></h4></div></div><div class="search-sidebar-holder"><a href="/glossary/"><h3 class="search-sidebar-holder-title">UA Glossary</h3></a>[vc_widget_sidebar sidebar_id="single-page-sidebar" el_class="front-page-sidebar-holder"]<div class="search-sidebar-footer-holder"></div></div>{"id":1453,"date":"2025-02-28T14:42:17","date_gmt":"2025-02-28T14:42:17","guid":{"rendered":"https:\/\/persona.ly\/glossary\/?page_id=1453"},"modified":"2025-11-30T07:56:44","modified_gmt":"2025-11-30T07:56:44","slug":"the-definitive-guide-to-mobile-ads-sizes-and-creatives-formats-in-2025","status":"publish","type":"page","link":"https:\/\/persona.ly\/glossary\/real-time-bidding\/the-definitive-guide-to-mobile-ads-sizes-and-creatives-formats-in-2025\/","title":{"rendered":"The Definitive Guide to Mobile Ads\u2019 Sizes and Creatives\u2019 Formats in 2025"},"content":{"rendered":"<p>[vc_row el_class=&#8221;front-hero-section&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1582730807176{background-image: url(https:\/\/persona.ly\/glossary\/\/wp-content\/uploads\/2020\/02\/group-19.svg?id=58) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221; el_class=&#8221;hero-first-section&#8221;][vc_column_text el_class=&#8221;page-heading&#8221; css=&#8221;.vc_custom_1593096796228{margin-top: 30px !important;}&#8221;]<\/p>\n<h1><a href=\"\/glossary\/\">UA <span class=\"color-ancient\">Glossary<\/span><\/a><\/h1>\n<p>[\/vc_column_text][vc_column_text]<p>Your source for everything mobile UA, from the basics to contentious standards, the glossary can help and inform both aspiring growth managers and experienced mobile app developers<\/p>\n[\/vc_column_text]<div class=\"ult-spacer spacer-69d7b7091082b\" data-id=\"69d7b7091082b\" data-height=\"105\" data-height-mobile=\"0\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"0\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;60&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;hero-section-image&#8221;][\/vc_column][\/vc_row][vc_section css=&#8221;.vc_custom_1583429011820{background-image: url(https:\/\/persona.ly\/glossary\/\/wp-content\/uploads\/2020\/03\/bg_repeater_with_bg_svg.svg?id=320) !important;}&#8221; el_class=&#8221;post-content-section archive-page-custom single-subcat&#8221;][vc_row el_class=&#8221;covered-grace-font&#8221;][vc_column width=&#8221;2\/3&#8243; el_class=&#8221;gap-in-end-single&#8221;][vc_column_text][\/vc_column_text][vc_column_text]<style>.wp-show-posts-columns#wpsp-1508 {margin-left: -2em; }.wp-show-posts-columns#wpsp-1508 .wp-show-posts-inner {margin: 0 0 2em 2em; }<\/style><section id=\"wpsp-1508\" class=\" wp-show-posts\" style=\"\"><article class=\" wp-show-posts-single wpsp-clearfix post-1456 post type-post status-publish format-standard hentry category-the-definitive-guide-to-mobile-ads-sizes-and-creatives-formats-2023 tag-click-through-rate tag-mobile-advertising tag-mobile-creatives tag-mobile-ua tag-mobile-user-acquisition\" itemtype=\"http:\/\/schema.org\/CreativeWork\" itemscope><div class=\"wp-show-posts-inner\" style=\"\">\t\t\t\t\t\t<header class=\"wp-show-posts-entry-header\">\n\t\t\t\t\t\t\t<h2 class=\"wp-show-posts-entry-title\" itemprop=\"headline\"><a href=\"https:\/\/persona.ly\/glossary\/the-definitive-guide-to-mobile-ads-sizes-and-creatives-formats-in-2025\/\" rel=\"bookmark\">The Definitive Guide to Mobile Ads\u2019 Sizes and Creatives\u2019 Formats in 2025<\/a><\/h2><div class=\"wp-show-posts-entry-meta wp-show-posts-entry-meta-below-title post-meta-inline\"><span class=\"wp-show-posts-posted-on wp-show-posts-meta\">\n\t\t\t\t\t<a href=\"https:\/\/persona.ly\/glossary\/the-definitive-guide-to-mobile-ads-sizes-and-creatives-formats-in-2025\/\" title=\"2:45 pm\" rel=\"bookmark\"><time class=\"wp-show-posts-entry-date published\" datetime=\"2023-02-28T14:45:55+00:00\" itemprop=\"datePublished\">February 28, 2023<\/time><time class=\"wp-show-posts-updated\" datetime=\"2025-11-30T07:55:28+00:00\" itemprop=\"dateModified\">November 30, 2025<\/time><\/a>\n\t\t\t\t<\/span><\/div>\t\t\t\t\t\t<\/header><!-- .entry-header -->\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"wp-show-posts-entry-content\" itemprop=\"text\">\n\t\t\t\t\t\t\t<p>[vc_row][vc_column el_class=&#8221;normal-text&#8221;][vc_column_text]<span style=\"font-weight: 400;\">In this article, we will review everything you need to know about mobile creative formats and their specs, performance, and best practices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It might seem that ads come in all shapes and sizes<\/span><span style=\"font-weight: 400;\">\u2014<\/span><span style=\"font-weight: 400;\">well, that\u2019s not exactly the case with mobile programmatic. There are standard formats in programmatic that will help you cover most of the available inventory types. Exceptions might include private marketplaces\u2019 inventory with specific requirements.<\/span>[\/vc_column_text][vc_custom_heading text=&#8221;Mobile ads\u2019 placements&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-heading blue-back&#8221; link=&#8221;url:%23|||&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Before we dive into the formats, here is a list of the standard ad sizes.<\/span>[\/vc_column_text][vc_column_text]\n<table id=\"tablepress-1\" class=\"tablepress tablepress-id-1\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\"><\/th><th class=\"column-2\">Image (jpeg\/png\/gif)<\/th><th class=\"column-3\">Video<\/th><th class=\"column-4\">MRAID: Dynamic \/ Interactive Formats<\/th><th class=\"column-5\">Rewarded:  A combination of video and an end-card\/playable; users must watch the entire video to gain an in-game reward<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-hover\">\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">320x50 - Small Banner<\/td><td class=\"column-2\">\u2714\ufe0f<\/td><td class=\"column-3\"><\/td><td class=\"column-4\">\u2714\ufe0f<\/td><td class=\"column-5\"><\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">300x250 - Rectangular Banner<\/td><td class=\"column-2\">\u2714\ufe0f<\/td><td class=\"column-3\"><\/td><td class=\"column-4\">\u2714\ufe0f<\/td><td class=\"column-5\"><\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">728x90 - Tablet Small Banner<\/td><td class=\"column-2\">\u2714\ufe0f<\/td><td class=\"column-3\"><\/td><td class=\"column-4\"><\/td><td class=\"column-5\"><\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">1200x628 - Native<\/td><td class=\"column-2\">\u2714\ufe0f<\/td><td class=\"column-3\"><\/td><td class=\"column-4\">\u2714\ufe0f<\/td><td class=\"column-5\"><\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">16:9 \/ 9:16 ratio - Native video; resized assets might be used for other ad placements with the same ratio<\/td><td class=\"column-2\"><\/td><td class=\"column-3\">\u2714\ufe0f<\/td><td class=\"column-4\"><\/td><td class=\"column-5\"><\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">Full screen (Interstitial) - Landscape\/Portrait<\/td><td class=\"column-2\">\u2714\ufe0f<\/td><td class=\"column-3\">\u2714\ufe0f<\/td><td class=\"column-4\">\u2714\ufe0f<\/td><td class=\"column-5\">\u2714\ufe0f<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-1 from cache -->[\/vc_column_text][vc_empty_space height=&#8221;16px&#8221;][vc_custom_heading text=&#8221;Mobile ads\u2019 formats&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-heading blue-back&#8221; link=&#8221;url:%23|||&#8221;][vc_empty_space height=&#8221;16px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243; el_class=&#8221;normal-text&#8221;][vc_custom_heading text=&#8221;Mobile ad banner&#8221; font_container=&#8221;tag:h3|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-heading purple-back&#8221; link=&#8221;url:%23|||&#8221; css=&#8221;.vc_custom_1678109338099{padding-top: 16px !important;}&#8221;][vc_column_text]Banner ads are small rectangular ads that appear at the top or bottom of a mobile screen.<br \/>\nWhile banners hold the tiniest screen &#8220;real estate&#8221; (and usually the cheapest inventory), this ad format can have a great impact when utilized properly.[\/vc_column_text][vc_custom_heading text=&#8221;Best practices in using banner ads:&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23191536&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-subheading&#8221;][vc_column_text]- Make sure to include eye-catching visuals<br \/>\n&#8211; Keep it brief<br \/>\n&#8211; Include a button and\/or a CTA<br \/>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;1476&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221; el_class=&#8221;single-post-image-back&#8221;][\/vc_column][\/vc_row][vc_row][vc_column el_class=&#8221;normal-text&#8221;][vc_custom_heading text=&#8221;Pros:&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23191536&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-subheading&#8221;][vc_column_text]- Low cost compared to other formats<br \/>\n&#8211; Ability to reach a large audience due to the low cost<br \/>\n&#8211; Non-interruptive[\/vc_column_text][vc_custom_heading text=&#8221;Cons:&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23191536&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-subheading&#8221;][vc_column_text]- Least ad space, meaning it might go unnoticed due to banner blindness<br \/>\n&#8211; Lower CTR compared to other formats[\/vc_column_text]<div class=\"aio-icon-component   info-noty style_1\"><div id=\"Info-box-wrap-2957\" class=\"aio-icon-box left-icon\" style=\"\"  ><div class=\"aio-icon-left\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:71px;background:rgba(255,255,255,0.01);display:inline-block;\" >\n\t<img class=\"img-icon\" alt=\"null\" src=\"https:\/\/persona.ly\/glossary\/wp-content\/uploads\/2020\/03\/combined-shape-1.svg\"\/>\n<\/div><\/div><\/div><\/div><div class=\"aio-ibd-block\"><div class=\"aio-icon-header\" ><h3 class=\"aio-icon-title ult-responsive\"  data-ultimate-target='#Info-box-wrap-2957 .aio-icon-title'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"color:#191536;\">Don\u2019t be fooled by the CTR<\/h3><\/div> <!-- header --><div class=\"aio-icon-description ult-responsive\"  data-ultimate-target='#Info-box-wrap-2957 .aio-icon-description'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"color:#191536;\">A side note: Don\u2019t be fooled by the CTR\u2014because banner ads is a low-cost format, if executed properly, banners can bring great ROI and outperform other formats.<\/div> <!-- description --><\/div> <!-- aio-ibd-block --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component -->[vc_custom_heading text=&#8221;Most common mobile banner sizes:&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23191536&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-subheading&#8221;][vc_column_text]- 320&#215;50 &#8211; Small banner<br \/>\n&#8211; 300&#215;250 &#8211; Medium rectangular banner<br \/>\n&#8211; 728&#215;90 &#8211; Tablet small banner[\/vc_column_text][vc_empty_space height=&#8221;16px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243; el_class=&#8221;normal-text&#8221;][vc_custom_heading text=&#8221;Mobile video ad&#8221; font_container=&#8221;tag:h3|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-heading purple-back&#8221; link=&#8221;url:%23|||&#8221;][vc_column_text]Video is a format that captivates users&#8217; interest and enables advertisers to showcase their brand to the fullest extent.[\/vc_column_text][vc_custom_heading text=&#8221;Best practices in using mobile video:&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23191536&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-subheading&#8221;][vc_column_text]- Make sure to add an end-card<br \/>\n&#8211; Engage users during the first 3-4 seconds as most platforms allow to close the video after 5 seconds<br \/>\n&#8211; Keep it short, preferably only up to 15 seconds[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;1477&#8243; img_size=&#8221;full&#8221; el_class=&#8221;single-post-image-back&#8221;][\/vc_column][\/vc_row][vc_row][vc_column el_class=&#8221;normal-text&#8221;][vc_custom_heading text=&#8221;Pros:&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23191536&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-subheading&#8221;][vc_column_text]- Engaging and immersive advertising experiences<br \/>\n&#8211; Maximum branding<br \/>\n&#8211; More room for creativity[\/vc_column_text][vc_custom_heading text=&#8221;Cons:&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23191536&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-subheading&#8221;][vc_column_text]- Costly distribution<br \/>\n&#8211; Might be expensive to produce<br \/>\n&#8211; Might be intrusive if not executed properly[\/vc_column_text][vc_custom_heading text=&#8221;Most common mobile video ads sizes:&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23191536&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-subheading&#8221;][vc_column_text]Video ads come in various sizes and shapes, depending on the exact placement. However, all videos share an aspect ratio of 16:9 \/ 9:16. Keep in mind that most ad platforms can automatically resize creatives to fit the placement, so there is no need to overstress about providing all the possible sizes. Instead, focus on providing a portrait or landscape HD resolution video (1080&#215;720 \/ 720&#215;1080) and an end-card of the same size.[\/vc_column_text][vc_single_image image=&#8221;1481&#8243; img_size=&#8221;full&#8221; el_class=&#8221;single-post-image-back&#8221;][\/vc_column][\/vc_row][vc_row][vc_column el_class=&#8221;normal-text&#8221;][vc_custom_heading text=&#8221;MRAID (Mobile Rich Media Ad Interface Definitions) ads&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-heading blue-back&#8221; link=&#8221;url:%23|||&#8221;][vc_column_text]MRAID is a standard API developed by IAB for the development of interactive mobile ads using HTML5 and Javascript.<\/p>\n<p>MRAID provides a comprehensive <a class=\"custom-link-content\" href=\"https:\/\/www.iab.com\/guidelines\/mraid\/\" target=\"_blank\" rel=\"noopener\">set of guidelines<\/a> to address interoperability problems between publishers&#8217; mobile apps, ad servers, and various rich media platforms. These guidelines cover various ad interactions, such as expanding, collapsing, resizing, and closing, as well as other features such as screen size, video playback, image saving, and more.<\/p>\n<p>These ads can vary to be as simple as animated banners or as complicated as resembling the gameplay mechanics of an MMORPG.[\/vc_column_text][vc_custom_heading text=&#8221;Playable ads&#8221; font_container=&#8221;tag:h3|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-heading purple-back&#8221; link=&#8221;url:%23|||&#8221;][vc_empty_space height=&#8221;16px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243; el_class=&#8221;normal-text&#8221;][vc_column_text]Playable ads are interactive ad units that mimic a short gameplay or native app experience. The goal is to let the user \u201cget a taste\u201d of the app before they install it. In our practice, playable ads are one of the most efficient ways to promote an app, as they <a class=\"custom-link-content\" href=\"https:\/\/persona.ly\/blog\/2017\/03\/playable-ads-101-all-you-need-to-know-about-playable-ads\/\" target=\"_blank\" rel=\"noopener\">eliminate the app discovery phase<\/a> and allow users to familiarize themselves with an app before downloading it.[\/vc_column_text][vc_custom_heading text=&#8221;Playable ads sizes:&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23191536&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-subheading&#8221;][vc_column_text]The standard development size for interstitial or full-screen playable ads would be: 1280&#215;720 \/ 1920&#215;1080 (landscape) and 720&#215;1280 \/ 1920&#215;1080 (portrait). However, it\u2019s crucial to test the rendering on multiple screen sizes to ensure a smooth user experience.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_raw_html]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[\/vc_raw_html][\/vc_column][\/vc_row][vc_row][vc_column el_class=&#8221;normal-text&#8221;][vc_custom_heading text=&#8221;Pros:&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23191536&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-subheading&#8221;][vc_column_text]- High performance due to being an extremely prominent format<br \/>\n&#8211; Interactive, allowing users to get a glimpse of the app<br \/>\n&#8211; Engaging format that ensures users who download the app are actually interested<br \/>\n&#8211; Very precise measurement (every interaction counts)<br \/>\n&#8211; Testing for new demographics and social segments[\/vc_column_text][vc_custom_heading text=&#8221;Cons:&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23191536&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-subheading&#8221;][vc_column_text]- Expensive inventory since playables take up the entire app screen (interstitial)<br \/>\n&#8211; Difficult to effectively create and utilize<br \/>\n&#8211; Can lead to poor user experience if there\u2019s poor execution and SDK adaptation[\/vc_column_text]<div class=\"aio-icon-component   info-noty style_1\"><div id=\"Info-box-wrap-1099\" class=\"aio-icon-box left-icon\" style=\"\"  ><div class=\"aio-icon-left\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:71px;background:rgba(255,255,255,0.01);display:inline-block;\" >\n\t<img class=\"img-icon\" alt=\"null\" src=\"https:\/\/persona.ly\/glossary\/wp-content\/uploads\/2020\/03\/combined-shape-1.svg\"\/>\n<\/div><\/div><\/div><\/div><div class=\"aio-ibd-block\"><div class=\"aio-icon-header\" ><h3 class=\"aio-icon-title ult-responsive\"  data-ultimate-target='#Info-box-wrap-1099 .aio-icon-title'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"color:#191536;\">Pro tip: Playable is not just for games! <\/h3><\/div> <!-- header --><div class=\"aio-icon-description ult-responsive\"  data-ultimate-target='#Info-box-wrap-1099 .aio-icon-description'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"color:#191536;\">Playable ads can help brands go far beyond the standard formats. For example, you can imitate every detail of the app experience and deliver top-notch creative concepts and playable experiences for non-gaming apps. An example of the latter might be having the user dress a mannequin for a shopping app. <\/div> <!-- description --><\/div> <!-- aio-ibd-block --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component -->[vc_custom_heading text=&#8221;Mobile dynamic ads&#8221; font_container=&#8221;tag:h3|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-heading purple-back&#8221; link=&#8221;url:%23|||&#8221;][vc_empty_space height=&#8221;16px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243; el_class=&#8221;normal-text&#8221;][vc_column_text]The dynamic ad is a format that is generated in real-time based on the aggregated behavioral data and previous interactions with an app. This allows for a more personalized and relevant advertising experience. Dynamic ads can be used across multiple placements, stretching from the smallest possible size to full-screen (interstitial). [\/vc_column_text][vc_column_text]The main advantage of dynamic ads is their ability to precisely target and engage the audience, leading to higher conversion rates and more efficient spending. [\/vc_column_text][vc_custom_heading text=&#8221;Dynamic ads specs:&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23191536&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-subheading&#8221;][vc_column_text]Dynamic ads can fit any inventory size. The standard assets required to generate dynamic ads include the following:[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;1494&#8243; img_size=&#8221;full&#8221; el_class=&#8221;single-post-image-back&#8221;][\/vc_column][\/vc_row][vc_row][vc_column el_class=&#8221;normal-text&#8221;][vc_column_text]- Title &#8211; up to 25 characters<br \/>\n&#8211; Description &#8211; up to 100 characters<br \/>\n&#8211; CTA &#8211; up to 15 characters[\/vc_column_text][vc_column_text]Depending on the ad specifications, your adtech provider might require extra assets and\/or extra integration to ensure that the right content is displayed to the right audience.[\/vc_column_text][vc_custom_heading text=&#8221;Pros:&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23191536&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-subheading&#8221;][vc_column_text]- Personalized based on previous experience &#8211; imagine a user checked out sunglasses on your app or website. Based on this interaction and further user actions, an advertiser can either push the item sale or upsell more items from other categories to finalize the outfit (like shoes).<br \/>\n&#8211; Simple maintenance once setup is complete.<br \/>\n&#8211; Scalability to allow the setup to be expanded.[\/vc_column_text][vc_custom_heading text=&#8221;Cons:&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23191536&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-subheading&#8221;][vc_column_text]- Deeper level of integration required<br \/>\n&#8211; Not suitable for every product<\/p>\n<p>[\/vc_column_text][vc_custom_heading text=&#8221;Native ads&#8221; font_container=&#8221;tag:h3|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-heading purple-back&#8221; link=&#8221;url:%23|||&#8221;][vc_empty_space height=&#8221;16px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243; el_class=&#8221;normal-text&#8221;][vc_column_text]Native ads are designed to match the content of the media source utilized by the user. This format provides the most non-intrusive user experience while promoting the app.[\/vc_column_text][vc_custom_heading text=&#8221;Native ads specs:&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23191536&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-subheading&#8221;][vc_column_text]Because native ads are generated in real-time, they require extra assets:<\/p>\n<p>&#8211; Title &#8211; up to 25 characters<br \/>\n&#8211; Description &#8211; up to 100 characters<br \/>\n&#8211; CTA &#8211; up to 15 characters<br \/>\n&#8211; Image (1200&#215;628)[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;1499&#8243; img_size=&#8221;full&#8221; el_class=&#8221;single-post-image-back&#8221;][\/vc_column][\/vc_row][vc_row][vc_column el_class=&#8221;normal-text&#8221;][vc_custom_heading text=&#8221;Native ads sizes:&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23191536&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-subheading&#8221;][vc_column_text]- Image &#8211; 1200&#215;628<br \/>\n&#8211; Video &#8211; 1280&#215;720 (or similar ratio)[\/vc_column_text][vc_custom_heading text=&#8221;Rewarded ads&#8221; font_container=&#8221;tag:h3|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-heading purple-back&#8221; link=&#8221;url:%23|||&#8221;][vc_empty_space height=&#8221;16px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243; el_class=&#8221;normal-text&#8221;][vc_column_text]Rewarded ads are typically interstitial (full-screen) video ads with an image or playable serving as an end-card. Users get rewarded with in-app rewards (lives, in-app currency, premium content, etc.) for watching the ads until the end or interacting with the ads.<br \/>\nUsers can decide whether they want to opt in and interact with the app, which leaves them with an overall positive experience.<br \/>\n[\/vc_column_text][vc_custom_heading text=&#8221;Pros:&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23191536&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-subheading&#8221;][vc_column_text]- Increased user engagement, as users can\u2019t skip the ad<br \/>\n&#8211; Positive user experience when the right ads are shown to the right users<br \/>\n&#8211; No payment required from advertiser unless the user watched the ad until the end<br \/>\n&#8211; Full-screen placement ensures full user attention[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;1502&#8243; img_size=&#8221;full&#8221; el_class=&#8221;single-post-image-back&#8221;][\/vc_column][\/vc_row][vc_row][vc_column el_class=&#8221;normal-text&#8221;][vc_custom_heading text=&#8221;Cons:&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23191536&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-subheading&#8221;][vc_column_text]- A relatively expensive inventory<br \/>\n&#8211; Correct targeting is crucial [\/vc_column_text]<div class=\"aio-icon-component   error-noty style_1\"><div id=\"Info-box-wrap-4090\" class=\"aio-icon-box left-icon\" style=\"\"  ><div class=\"aio-icon-left\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:71px;background:rgba(255,255,255,0.01);display:inline-block;\" >\n\t<img class=\"img-icon\" alt=\"null\" src=\"https:\/\/persona.ly\/glossary\/wp-content\/uploads\/2020\/03\/combined-shape.svg\"\/>\n<\/div><\/div><\/div><\/div><div class=\"aio-ibd-block\"><div class=\"aio-icon-header\" ><h3 class=\"aio-icon-title ult-responsive\"  data-ultimate-target='#Info-box-wrap-4090 .aio-icon-title'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"color:#191536;\">The importance of the correct targeting<\/h3><\/div> <!-- header --><div class=\"aio-icon-description ult-responsive\"  data-ultimate-target='#Info-box-wrap-4090 .aio-icon-description'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"color:#191536;\">Remember: Targeting the wrong audience might lead to budget waste due to the audience-promoted product mismatch. This might happen with other formats as well, but rewarded placements are typically more expensive, hence the risk is higher.<\/div> <!-- description --><\/div> <!-- aio-ibd-block --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component -->[vc_custom_heading text=&#8221;What\u2019s next?&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-heading blue-back&#8221; link=&#8221;url:%23|||&#8221;][vc_column_text]Delivering the right creatives is undoubtedly just as important as targeting the right audience at the right time. Testing the creatives is a trial-and-error path. To yield the best results, a programmatic DSP responsible for the delivery should be able to take multiple steps into consideration:[\/vc_column_text][vc_column_text]1) <strong>Choose the right combination of formats.<\/strong> It\u2019s relatively rare for a user to download the app after one ad view. Following the basic AIDA (attention &#8211; interest &#8211; desire &#8211; action) model, it typically requires a few impressions to convince the user. That\u2019s why it\u2019s important to consider which ads users will initially be exposed to and which ads will help them progress in the marketing funnel.[\/vc_column_text][vc_column_text]2) <strong>Consult on the <a class=\"custom-link-content\" href=\"https:\/\/persona.ly\/glossary\/performance-metrics\/app-growth-metrics-the-key-user-acquisition-metrics-to-follow\/\">right performance metrics<\/a>.<\/strong> Programmatic buying works exclusively with CPM (cost per 1000 impressions) even if the final payment model is different. It\u2019s important to track the right metrics and have access to the granular insights to identify the best performing creatives based on their actual performance.<\/p>\n<p>[\/vc_column_text][vc_column_text]3) <strong>Don\u2019t stop testing.<\/strong> Check out our article on <a class=\"custom-link-content\" href=\"https:\/\/persona.ly\/glossary\/performance-metrics\/creative-testing-multi-armed-bandit-vs-a-b-testing\/\">creative testing<\/a> to see which approach works best for your app.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n\t\t\t\t\t\t<\/div><!-- .entry-content -->\n\t\t\t\t\t<\/div><!-- wp-show-posts-inner --><div class=\"wpsp-clear\"><\/div><\/article><\/section><!-- .wp-show-posts -->[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;gap-in-end-single single-subcat-widget&#8221;][vc_column_text][\/vc_column_text][vc_single_image image=&#8221;879&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;stick-img-holder-single hide-mobile&#8221;][vc_column_text]<!-- Widget Shortcode --><div id=\"custom_html-6\" class=\"widget_text widget widget_custom_html widget-shortcode area-sidebar-form \"><div class=\"textwidget custom-html-widget\"><div class=\"subscribe-footer-from-holder sidebar-form-intouch\">\r\n<h3>Looking for app growth opportunities?<\/h3>\r\n<p>Leave your email and we'll get \r\nback to you!<\/p>\r\n<form id=\"subscribe-footer-from\" class=\"subscribe-footer-from\">\r\n\t<div class=\"subscribe-footer-from-email-holder\"><input type=\"email\" class=\"subscribe-footer-email\" placeholder=\"Enter your email\"><\/div>\r\n<button data-sitekey=\"6Lcl6eIkAAAAAIJsyVC0Qmc2ZTAgfz3pqyAeJjYI\" data-callback=\"onSubscribeFooterSubmit\" data-action=\"submit\" class=\"g-recaptcha subscribe-footer-submit\">\r\n\tGet in Touch\r\n<\/button>\r\n<\/form>\r\n<\/div>\r\n<div class='subscribe-footer-from-thankyou gsifthy'>\r\n\t<img alt=\"\" src=\"\/glossary\/wp-content\/uploads\/2020\/08\/02.svg\">\r\n<h3>Thank you for your interest!<\/h3>\r\n<p>Our team will contact you with more details.<\/p>\r\n<\/div>\r\n<div class=\"search-sidebar-footer-holder gisf\"><\/div><\/div><\/div><!-- \/Widget Shortcode -->[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row el_class=&#8221;front-hero-section&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1582730807176{background-image: url(https:\/\/persona.ly\/glossary\/\/wp-content\/uploads\/2020\/02\/group-19.svg?id=58) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221; el_class=&#8221;hero-first-section&#8221;][vc_column_text el_class=&#8221;page-heading&#8221; css=&#8221;.vc_custom_1593096796228{margin-top: 30px !important;}&#8221;] UA Glossary [\/vc_column_text][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;60&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;hero-section-image&#8221;][\/vc_column][\/vc_row][vc_section css=&#8221;.vc_custom_1583429011820{background-image: url(https:\/\/persona.ly\/glossary\/\/wp-content\/uploads\/2020\/03\/bg_repeater_with_bg_svg.svg?id=320) !important;}&#8221; el_class=&#8221;post-content-section archive-page-custom single-subcat&#8221;][vc_row el_class=&#8221;covered-grace-font&#8221;][vc_column width=&#8221;2\/3&#8243; el_class=&#8221;gap-in-end-single&#8221;][vc_column_text][\/vc_column_text][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;gap-in-end-single single-subcat-widget&#8221;][vc_column_text][\/vc_column_text][vc_single_image image=&#8221;879&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;stick-img-holder-single hide-mobile&#8221;][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":225,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - 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