<div class="sub-cat-page-holder"><div class="sub-cat-page-img"><img src="https://persona.ly/glossary/wp-content/uploads/2026/09/programmatic-retargeting-icon-1.svg"/></div><div class="sub-cat-page-h-holder"><h2 class="sub-cat-page-title">Programmatic Mobile Retargeting</h2><h4 class="sub-cat-page-subtitle"><span class="sub-cat-page-subtitle">What is Mobile Retargeting?</span><span class="csr-page-counter"> -> Page <span class="max-for-title">1 of <span class="sub-cat-max-page"></span></span></span></h4></div></div><div class="search-sidebar-holder"><a href="/glossary/"><h3 class="search-sidebar-holder-title">UA Glossary</h3></a>[vc_widget_sidebar sidebar_id="single-page-sidebar" el_class="front-page-sidebar-holder"]<div class="search-sidebar-footer-holder"></div></div>{"id":1585,"date":"2026-09-28T11:13:28","date_gmt":"2026-09-28T11:13:28","guid":{"rendered":"https:\/\/persona.ly\/glossary\/?page_id=1585"},"modified":"2026-09-29T12:11:03","modified_gmt":"2026-09-29T12:11:03","slug":"what-is-mobile-retargeting","status":"publish","type":"page","link":"https:\/\/persona.ly\/glossary\/programmatic-mobile-retargeting\/what-is-mobile-retargeting\/","title":{"rendered":"What is Mobile Retargeting?"},"content":{"rendered":"<p>[vc_row el_class=&#8221;front-hero-section&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1582730807176{background-image: url(https:\/\/persona.ly\/glossary\/\/wp-content\/uploads\/2020\/02\/group-19.svg?id=58) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221; el_class=&#8221;hero-first-section&#8221;][vc_column_text el_class=&#8221;page-heading&#8221; css=&#8221;.vc_custom_1593096796228{margin-top: 30px !important;}&#8221;]<\/p>\n<h1><a href=\"\/glossary\/\">UA <span class=\"color-ancient\">Glossary<\/span><\/a><\/h1>\n<p>[\/vc_column_text][vc_column_text]<p>Your source for everything mobile UA, from the basics to contentious standards, the glossary can help and inform both aspiring growth managers and experienced mobile app developers<\/p>\n[\/vc_column_text]<div class=\"ult-spacer spacer-6abc1957a54c5\" data-id=\"6abc1957a54c5\" data-height=\"105\" data-height-mobile=\"0\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"0\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;60&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;hero-section-image&#8221;][\/vc_column][\/vc_row][vc_section css=&#8221;.vc_custom_1583429011820{background-image: url(https:\/\/persona.ly\/glossary\/\/wp-content\/uploads\/2020\/03\/bg_repeater_with_bg_svg.svg?id=320) !important;}&#8221; el_class=&#8221;post-content-section archive-page-custom single-subcat&#8221;][vc_row el_class=&#8221;covered-grace-font&#8221;][vc_column width=&#8221;2\/3&#8243; el_class=&#8221;gap-in-end-single&#8221;][vc_column_text][\/vc_column_text][vc_column_text]<style>.wp-show-posts-columns#wpsp-1623 {margin-left: -2em; }.wp-show-posts-columns#wpsp-1623 .wp-show-posts-inner {margin: 0 0 2em 2em; }<\/style><section id=\"wpsp-1623\" class=\" wp-show-posts-columns wp-show-posts\" style=\"\"><article class=\" wp-show-posts-single post-1577 post type-post status-publish format-standard hentry category-mobile-retargeting-benefits-strategy wpsp-col-6\" itemtype=\"http:\/\/schema.org\/CreativeWork\" itemscope><div class=\"wp-show-posts-inner\" style=\"\">\t\t\t\t\t\t<header class=\"wp-show-posts-entry-header\">\n\t\t\t\t\t\t\t<h2 class=\"wp-show-posts-entry-title\" itemprop=\"headline\"><a href=\"https:\/\/persona.ly\/glossary\/what-is-mobile-retargeting\/\" rel=\"bookmark\">What Is Mobile Retargeting? Benefits, Strategy, and Why It Matters<\/a><\/h2><div class=\"wp-show-posts-entry-meta wp-show-posts-entry-meta-below-title post-meta-inline\"><span class=\"wp-show-posts-posted-on wp-show-posts-meta\">\n\t\t\t\t\t<a href=\"https:\/\/persona.ly\/glossary\/what-is-mobile-retargeting\/\" title=\"10:14 am\" rel=\"bookmark\"><time class=\"wp-show-posts-entry-date published\" datetime=\"2026-09-28T10:14:37+00:00\" itemprop=\"datePublished\">September 28, 2026<\/time><time class=\"wp-show-posts-updated\" datetime=\"2026-09-29T13:48:13+00:00\" itemprop=\"dateModified\">September 29, 2026<\/time><\/a>\n\t\t\t\t<\/span><\/div>\t\t\t\t\t\t<\/header><!-- .entry-header -->\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"wp-show-posts-entry-content\" itemprop=\"text\">\n\t\t\t\t\t\t\t<p>[vc_row][vc_column el_class=&#8221;normal-text&#8221;]<div class=\"aio-icon-component   info-noty example-box style_1\"><div id=\"Info-box-wrap-3912\" class=\"aio-icon-box left-icon\" style=\"\"  ><div class=\"aio-ibd-block\"><div class=\"aio-icon-header\" ><h3 class=\"aio-icon-title ult-responsive\"  data-ultimate-target='#Info-box-wrap-3912 .aio-icon-title'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"color:#191536;\">Definition<\/h3><\/div> <!-- header --><div class=\"aio-icon-description ult-responsive\"  data-ultimate-target='#Info-box-wrap-3912 .aio-icon-description'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"color:#191536;\"><span style=\"font-weight: 400;\">Mobile retargeting is the use of paid advertising &#8211; programmatic, social, and other paid media &#8211; to re-engage users who have already installed an app but have become inactive or stopped short of completing a valuable action. Unlike user acquisition, it targets existing users, typically delivering higher conversion rates at lower cost.<\/span><\/div> <!-- description --><\/div> <!-- aio-ibd-block --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component -->[vc_column_text]<span style=\"font-weight: 400;\">Mobile retargeting has evolved from a secondary growth tactic into one of the most important strategies for sustainable app growth. As user acquisition costs continue to rise and retention becomes increasingly difficult, marketers are investing more heavily in bringing ex<\/span><span style=\"font-weight: 400;\">isting users back rather than relying solely on acquiring new ones.<\/span>[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">According to <\/span><a class=\"custom-link-content\" href=\"https:\/\/www.appsflyer.com\/resources\/reports\/top-5-data-trends-report\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">AppsFlyer<\/span><\/a><span style=\"font-weight: 400;\">, advertisers spent approximately $109 billion on app marketing in 2025, with $31.3 billion (29%) allocated to retargeting &#8211; a 37% year-over-year increase, up from a 25% share in 2024. Nearly one in every three app marketing dollars now supports app retargeting campaigns. The growth is heavily iOS-led: iOS remarketing spend jumped roughly 71% year-over-year to ~$17 billion, while Android grew 10% to ~$14 billion &#8211; a direct result of iOS re-engagement becoming measurable again and iOS retargeting expanding adoption across global markets (see the <\/span><a class=\"custom-link-content\" href=\"#TODO-link-ios-retargeting\"><span style=\"font-weight: 400;\">iOS Retargeting<\/span><\/a><span style=\"font-weight: 400;\"> entry). AppsFlyer\u2019s cohort analysis also found that <\/span><a class=\"custom-link-content\" href=\"https:\/\/www.appsflyer.com\/blog\/trends-insights\/app-remarketing-drives-revenue-uplift\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">apps running remarketing see meaningfully higher shares of paying users<\/span><\/a><span style=\"font-weight: 400;\"> than apps relying on UA alone.<\/span>[\/vc_column_text][vc_raw_html]JTNDc3R5bGUlM0UlMEFoMi5ydC1oLXRpZ2h0JTJDLnZjX2N1c3RvbV9oZWFkaW5nX3dyYXAlM0FoYXMlMjglM0UlMjAucnQtaC10aWdodCUyOSU3Qm1hcmdpbi1ib3R0b20lM0EwJTIxaW1wb3J0YW50JTNCcGFkZGluZy1ib3R0b20lM0EwJTIxaW1wb3J0YW50JTdEJTBBaDMucnQtc3ViLXRpZ2h0JTJDLnZjX2N1c3RvbV9oZWFkaW5nX3dyYXAlM0FoYXMlMjglM0UlMjAucnQtc3ViLXRpZ2h0JTI5JTdCbWFyZ2luLXRvcCUzQTEwcHglMjFpbXBvcnRhbnQlM0JwYWRkaW5nLXRvcCUzQTAlMjFpbXBvcnRhbnQlN0QlMEElM0MlMkZzdHlsZSUzRSUwQSUzQyUyRnN0eWxlJTNF[\/vc_raw_html][vc_single_image image=&#8221;1706&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column el_class=&#8221;normal-text&#8221;][vc_column_text]<\/p>\n<blockquote style=\"margin: 32px 0 10px !important; padding: 28px 32px; background: #F2FBF8; border-left: 4px solid #2FD6A5; border-radius: 0 14px 14px 0; font-style: normal!important; quotes: none; font-size: 14px!important; line-height: 1.6!important;\">\n<p style=\"font-size: 14px!important; line-height: 1.6!important; color: #191536; margin: 0 0 20px; font-style: normal!important; font-weight: 400!important;\">\u201cAppsFlyer data shows an unmistakable trend: remarketing spend hit $31 billion in 2025, growing 37% year-over-year, and now accounting for 29% of overall app marketing spend, up from 25% just a year earlier. That\u2019s not an accidental change, it\u2019s a structural one. Furthermore, the growth wasn\u2019t limited only to more mature Western markets. We saw geographic expansion into Central Europe, Latin America, and Southeast Asia, with several posting triple-digit gains. The reason is clear: as acquisition costs continue to rise, advertisers are recognizing that reactivating a known user is simply more cost-effective than fighting for a new one. We expect that logic to only get stronger through H2 2026, as the market matures into what\u2019s shaping up to be a \u2018retention-first\u2019 economy.\u201d<\/p>\n<footer class=\"rt-font\" style=\"display: flex; align-items: center; gap: 16px;\"><img decoding=\"async\" loading=\"lazy\" class=\"skip-lazy no-lazyload\" style=\"width: 72px; height: 72px; border-radius: 50%; object-fit: cover; margin: 0; flex-shrink: 0; background: #DCE3EA; overflow: hidden; font-size: 0;\" src=\"https:\/\/persona.ly\/glossary\/wp-content\/uploads\/2026\/09\/Shani-Elkabetz-Appsflyer.webp\" alt=\"Shani Elkabetz, Product Manager, AppsFlyer\" width=\"72\" height=\"72\" data-no-lazy=\"1\" data-skip-lazy=\"1\" \/><span style=\"color: #191536; font-size: 14px!important; line-height: 1.4!important; font-style: normal!important;\"><strong style=\"font-size: 15px!important;\">Shani Elkabetz<\/strong><br \/>\nProduct Manager, AppsFlyer<\/span><\/footer>\n<\/blockquote>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"margin: 0; background: none!important; box-shadow: none!important;\"><strong style=\"background: none!important; box-shadow: none!important; text-decoration: none!important;\">What drove this shift?<\/strong><\/p>\n<p>[\/vc_column_text][vc_custom_heading text=&#8221;Retargeting vs. Re-engagement&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-heading blue-back rt-h-tight&#8221; link=&#8221;url:%23|||&#8221;][vc_custom_heading text=&#8221;The Distinction That Matters&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23191536&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-subheading rt-sub-tight&#8221;][\/vc_column][\/vc_row][vc_row][vc_column el_class=&#8221;normal-text&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Before discussing mobile retargeting, it\u2019s important to distinguish it from re-engagement.<\/span>[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">Re-engagement is the broader practice of bringing inactive users back to your app through both owned and paid channels. Owned channels include push notifications, email, SMS, and in-app messaging.<\/span>[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">Mobile retargeting, on the other hand, refers specifically to paid advertising campaigns &#8211; such as programmatic advertising, social media ads, and other paid media &#8211; that encourage existing users to return and complete actions inside the app.<\/span>[\/vc_column_text][vc_single_image image=&#8221;1722&#8243; img_size=&#8221;500*500&#8243; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column el_class=&#8221;normal-text&#8221;][vc_custom_heading text=&#8221;Retention Is the Problem Retargeting Solves<br \/>\n&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-heading purple-back&#8221; link=&#8221;url:%23|||&#8221;][vc_empty_space height=&#8221;8px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column el_class=&#8221;normal-text&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Retention remains one of the biggest pain points in mobile marketing. According to Adjust\u2019s <\/span><a class=\"custom-link-content\" href=\"https:\/\/www.adjust.com\/blog\/what-makes-a-good-retention-rate\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">global retention benchmarks<\/span><\/a><span style=\"font-weight: 400;\">, only about 26% of newly acquired users open an app the day after installation, 13% stay by day 7, and roughly 7% remain active after 30 days. This rapid drop-off means that most marketing investment is lost unless brands actively bring users back through mobile retargeting and other re-engagement strategies.<\/span>[\/vc_column_text][vc_single_image image=&#8221;1736&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column el_class=&#8221;normal-text&#8221;][vc_column_text]<\/p>\n<div class=\"rt-bench\" style=\"border: 1px solid #CFEFE4; background: #F2FBF8; border-radius: 14px; padding: 28px 28px 12px; margin: 24px 0; box-sizing: border-box;\">\n<h3 style=\"margin: 0 0 16px; color: #191536;\">Benchmarks Box: Where Does Your Vertical Stand? (2025\u20132026 data)<\/h3>\n<p><!-- SAFE SCROLL WRAPPER --><\/p>\n<div style=\"width: 100%; max-width: 100%; display: block; overflow-x: auto; -webkit-overflow-scrolling: touch; margin: 0 0 16px;\">\n<table class=\"rt-font\" style=\"width: 100%; min-width: 600px; border-collapse: collapse; font-size: 15px; color: #191536; margin: 0;\">\n<thead>\n<tr>\n<th style=\"text-align: left; padding: 10px 12px; border-bottom: 2px solid #191536; white-space: nowrap;\">Vertical<\/th>\n<th style=\"text-align: left; padding: 10px 12px; border-bottom: 2px solid #191536; white-space: nowrap;\">D1 retention<\/th>\n<th style=\"text-align: left; padding: 10px 12px; border-bottom: 2px solid #191536; white-space: nowrap;\">D7<\/th>\n<th style=\"text-align: left; padding: 10px 12px; border-bottom: 2px solid #191536; white-space: nowrap;\">D30<\/th>\n<th style=\"text-align: left; padding: 10px 12px; border-bottom: 2px solid #191536; white-space: nowrap;\">ATT opt-in (iOS)<\/th>\n<th style=\"text-align: left; padding: 10px 12px; border-bottom: 2px solid #191536; white-space: nowrap;\">Push CTR (Android \/ iOS)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 10px 12px; border-bottom: 1px solid #DCE3EA;\">Gaming<\/td>\n<td style=\"padding: 10px 12px; border-bottom: 1px solid #DCE3EA;\">29\u201333%<\/td>\n<td style=\"padding: 10px 12px; border-bottom: 1px solid #DCE3EA;\">~16%<\/td>\n<td style=\"padding: 10px 12px; border-bottom: 1px solid #DCE3EA;\">~8.7%<\/td>\n<td style=\"padding: 10px 12px; border-bottom: 1px solid #DCE3EA;\">40\u201350% (action\/sports)<\/td>\n<td style=\"padding: 10px 12px; border-bottom: 1px solid #DCE3EA;\">~2.3% \/ ~1.8%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px 12px; border-bottom: 1px solid #DCE3EA;\">Fintech<\/td>\n<td style=\"padding: 10px 12px; border-bottom: 1px solid #DCE3EA;\">22\u201330%<\/td>\n<td style=\"padding: 10px 12px; border-bottom: 1px solid #DCE3EA;\">~17.6%<\/td>\n<td style=\"padding: 10px 12px; border-bottom: 1px solid #DCE3EA;\">~11.6%<\/td>\n<td style=\"padding: 10px 12px; border-bottom: 1px solid #DCE3EA;\">~25\u201330%<\/td>\n<td style=\"padding: 10px 12px; border-bottom: 1px solid #DCE3EA;\">2.84% \/ 2.09%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px 12px; border-bottom: 1px solid #DCE3EA;\">E-commerce<\/td>\n<td style=\"padding: 10px 12px; border-bottom: 1px solid #DCE3EA;\">18\u201324.5%<\/td>\n<td style=\"padding: 10px 12px; border-bottom: 1px solid #DCE3EA;\">~10.7%<\/td>\n<td style=\"padding: 10px 12px; border-bottom: 1px solid #DCE3EA;\">~5%<\/td>\n<td style=\"padding: 10px 12px; border-bottom: 1px solid #DCE3EA;\">~30%<\/td>\n<td style=\"padding: 10px 12px; border-bottom: 1px solid #DCE3EA;\">3.78% \/ 3.05%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px 12px; border-bottom: 1px solid #DCE3EA;\">Health &amp; fitness<\/td>\n<td style=\"padding: 10px 12px; border-bottom: 1px solid #DCE3EA;\">20\u201327%<\/td>\n<td style=\"padding: 10px 12px; border-bottom: 1px solid #DCE3EA;\">~7%<\/td>\n<td style=\"padding: 10px 12px; border-bottom: 1px solid #DCE3EA;\">~3%<\/td>\n<td style=\"padding: 10px 12px; border-bottom: 1px solid #DCE3EA;\">~20\u201325%<\/td>\n<td style=\"padding: 10px 12px; border-bottom: 1px solid #DCE3EA;\">~2% \/ ~1.5%<\/td>\n<\/tr>\n<tr style=\"font-weight: bold;\">\n<td style=\"padding: 10px 12px; border-bottom: 1px solid #DCE3EA;\">All-app average<\/td>\n<td style=\"padding: 10px 12px; border-bottom: 1px solid #DCE3EA;\">~26%<\/td>\n<td style=\"padding: 10px 12px; border-bottom: 1px solid #DCE3EA;\">~13%<\/td>\n<td style=\"padding: 10px 12px; border-bottom: 1px solid #DCE3EA;\">~7%<\/td>\n<td style=\"padding: 10px 12px; border-bottom: 1px solid #DCE3EA;\">~35%<\/td>\n<td style=\"padding: 10px 12px; border-bottom: 1px solid #DCE3EA;\">~2.25% blended<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p style=\"font-size: 16px; line-height: 1.6;\">Sources: <a href=\"https:\/\/www.adjust.com\/blog\/what-makes-a-good-retention-rate\/\" target=\"_blank\" rel=\"noopener\">Adjust retention benchmarks<\/a>, <a href=\"https:\/\/uxcam.com\/blog\/mobile-app-retention-benchmarks\/\" target=\"_blank\" rel=\"noopener\">UXCam industry benchmarks<\/a>, <a href=\"https:\/\/www.adjust.com\/blog\/att-opt-in-rates-2025\/\" target=\"_blank\" rel=\"noopener\">Adjust ATT opt-in data, 2025<\/a>, <a href=\"https:\/\/www.pushwoosh.com\/blog\/push-notification-benchmarks\/\" target=\"_blank\" rel=\"noopener\">Pushwoosh push benchmarks<\/a>. Figures are directional industry medians &#8211; your app\u2019s own cohort data always takes precedence.<\/p>\n<p class=\"rt-font\" style=\"font-size: 16px; line-height: 1.6; color: #191536;\"><strong>Reading the box:<\/strong> the D7\u2192D30 cliff is where retargeting earns its budget. Fintech\u2019s unusually strong D30 (money is a daily habit) means longer inactivity windows; e-commerce\u2019s purchase-cycle-driven pattern rewards cart-abandoner segments over blanket dormancy campaigns; gaming\u2019s fast decay demands early, aggressive windows.<\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text][\/vc_column_text][vc_custom_heading text=&#8221;User Acquisition Is Getting More Expensive (and Harder)<br \/>\n&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-heading blue-back&#8221; link=&#8221;url:%23|||&#8221;][vc_empty_space height=&#8221;8px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column el_class=&#8221;normal-text&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Rising CPMs have made acquiring high-value users significantly more expensive, while revenue growth has not kept pace. As acquisition costs increase, improving retention and maximizing customer lifetime value become essential.<\/span>[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">Modern app users have more choices and shorter attention spans than ever before. Even well-designed apps experience natural user churn, making continuous engagement essential for long-term growth.<\/span>[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">Even the most effective user acquisition strategies eventually face diminishing returns. Mobile retargeting helps marketers unlock additional value from users they have already paid to acquire. The math is intuitive: if you paid a $3 CPI and the user churned on day 3, a $0.30 re-engagement that restores them to the funnel protects the original investment at a tenth of the cost of replacing them. Adjust and others estimate <\/span><a class=\"custom-link-content\" href=\"https:\/\/www.adjust.com\/blog\/what-makes-a-good-retention-rate\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">retaining a user costs roughly five times less than acquiring a new one<\/span><\/a><span style=\"font-weight: 400;\">.<\/span>[\/vc_column_text][vc_custom_heading text=&#8221;The CRM Ceiling<br \/>\n&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-heading purple-back&#8221; link=&#8221;url:%23|||&#8221;][vc_empty_space height=&#8221;8px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column el_class=&#8221;normal-text&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Traditional re-engagement channels &#8211; including push notifications, email, SMS, and in-app messaging &#8211; remain valuable, but they are becoming less effective on their own.<\/span>[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">Push notification engagement has declined as users receive increasing volumes of notifications. <\/span><a class=\"custom-link-content\" href=\"https:\/\/www.pushwoosh.com\/blog\/push-notification-benchmarks\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Industry benchmarks<\/span><\/a><span style=\"font-weight: 400;\"> now place average push notification click-through rates at roughly 2\u20133% across industries, highlighting the growing challenge of relying solely on owned channels. Owned channels also have a reach ceiling: push requires opt-in (and iOS opt-in is far from universal), email requires a captured address, and none of them can reach a user who uninstalled or disabled notifications. Paid retargeting is the only channel that reaches lapsed users wherever they actually spend time &#8211; inside other apps.<\/span>[\/vc_column_text]<div class=\"aio-icon-component   info-noty example-box style_1\"><div id=\"Info-box-wrap-6372\" class=\"aio-icon-box left-icon\" style=\"\"  ><div class=\"aio-ibd-block\"><div class=\"aio-icon-header\" ><h3 class=\"aio-icon-title ult-responsive\"  data-ultimate-target='#Info-box-wrap-6372 .aio-icon-title'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"color:#191536;\">Example<\/h3><\/div> <!-- header --><div class=\"aio-icon-description ult-responsive\"  data-ultimate-target='#Info-box-wrap-6372 .aio-icon-description'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"color:#191536;\">Consider a food-delivery app whose CRM team emails a 20%-off code to 100,000 lapsed users. At a 15% open rate and 2% click rate, ~300 users return. A parallel programmatic retargeting campaign against the same segment can realistically re-engage 5\u201310x that number &#8211; because it doesn\u2019t depend on users opening a channel they\u2019ve learned to ignore.<\/div> <!-- description --><\/div> <!-- aio-ibd-block --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component -->[\/vc_column][\/vc_row][vc_row][vc_column el_class=&#8221;normal-text&#8221;][vc_single_image image=&#8221;1740&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Combined with stricter privacy regulations, platform limitations, and growing competition for attention, these trends make programmatic re-engagement an increasingly important complement to CRM.<\/span>[\/vc_column_text][vc_custom_heading text=&#8221;Competition Doesn\u2019t Wait<br \/>\n&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-heading blue-back&#8221; link=&#8221;url:%23|||&#8221;][vc_empty_space height=&#8221;8px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column el_class=&#8221;normal-text&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Installing an app is only the beginning of the user journey. Every inactive user represents an opportunity &#8211; not only for you to win them back, but also for competitors to capture their attention.<\/span>[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">In many app categories, the window for reactivating a dormant user lasts only days. Effective mobile retargeting helps brands reconnect before users permanently switch to competing apps.<\/span>[\/vc_column_text][vc_custom_heading text=&#8221;iOS Retargeting Opened Back Up (Partly)<br \/>\n&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-heading purple-back&#8221; link=&#8221;url:%23|||&#8221;][vc_empty_space height=&#8221;8px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column el_class=&#8221;normal-text&#8221;][vc_column_text]<span style=\"font-weight: 400;\">A final tailwind worth noting: Apple\u2019s App Tracking Transparency (ATT) framework initially reduced retargeting reach on iOS. However, opt-in rates have gradually improved, expanding deterministic retargeting opportunities. <\/span><a class=\"custom-link-content\" href=\"https:\/\/www.adjust.com\/blog\/att-opt-in-rates-2025\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Adjust\u2019s 2025 benchmarks<\/span><\/a><span style=\"font-weight: 400;\"> put the industry-average ATT opt-in at ~35% (with gaming verticals like sports reaching 50%), while <\/span><a class=\"custom-link-content\" href=\"https:\/\/www.appsflyer.com\/blog\/trends-insights\/att-opt-in-rates-higher\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">AppsFlyer\u2019s panel<\/span><\/a><span style=\"font-weight: 400;\"> has measured even higher rates among apps that invest in pre-prompt design. Apple has also introduced <\/span><a class=\"custom-link-content\" href=\"https:\/\/developer.apple.com\/app-store\/ad-attribution\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">AdAttributionKit<\/span><\/a><span style=\"font-weight: 400;\">, which &#8211; unlike SKAdNetwork &#8211; supports re-engagement attribution natively, signaling that privacy-preserving retargeting measurement is now part of Apple\u2019s own roadmap.<\/span>[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">At the same time, advances in probabilistic modeling have made programmatic re-engagement increasingly effective &#8211; even for users who have not granted tracking permission.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column el_class=&#8221;normal-text&#8221;][vc_column_text]<span style=\"font-weight: 400;\">To hit the ground running with retargeting, learning the ropes is essential: marketers need to understand attribution, audience segmentation, campaign measurement, incrementality, and optimization to maximize key performance metrics. Each is covered in its own entry in this category: <\/span><a class=\"custom-link-content\" href=\"#TODO-link-measurement\"><span style=\"font-weight: 400;\">Measurement<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a class=\"custom-link-content\" href=\"#TODO-link-dsp-mechanics\"><span style=\"font-weight: 400;\">DSP Mechanics<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a class=\"custom-link-content\" href=\"#TODO-link-ios-retargeting\"><span style=\"font-weight: 400;\">iOS Retargeting<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a class=\"custom-link-content\" href=\"#TODO-link-incrementality\"><span style=\"font-weight: 400;\">Incrementality<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a class=\"custom-link-content\" href=\"#TODO-link-deep-linking\"><span style=\"font-weight: 400;\">Deep Linking<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a class=\"custom-link-content\" href=\"#TODO-link-retargeting-fraud\"><span style=\"font-weight: 400;\">Retargeting Fraud<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a class=\"custom-link-content\" href=\"#TODO-link-ctv-retargeting\"><span style=\"font-weight: 400;\">CTV Retargeting<\/span><\/a><span style=\"font-weight: 400;\">.<\/span>[\/vc_column_text][vc_single_image image=&#8221;1742&#8243; img_size=&#8221;500*500&#8243; alignment=&#8221;center&#8221;][vc_column_text]<span style=\"font-weight: 400;\">The bottom line is simple: mobile retargeting is no longer an optional item to revisit when things are slow. As acquisition costs rise, retention declines, and owned channels become less effective, app retargeting has become a core pillar of sustainable mobile growth.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column el_class=&#8221;normal-text&#8221;][vc_empty_space height=&#8221;8px&#8221;][vc_custom_heading text=&#8221;FAQ&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-heading blue-back&#8221; link=&#8221;url:%23|||&#8221;][vc_column_text]<\/p>\n<div class=\"rt-faq rt-font\">\n<details class=\"rt-faq-item\" open=\"\">\n<summary>What is mobile retargeting?<\/summary>\n<div class=\"rt-faq-a\">Mobile retargeting is the practice of using paid advertising to bring existing app users back after they become inactive. Unlike user acquisition, which focuses on acquiring new users, app retargeting targets people who have already installed your app but stopped engaging with it. Campaigns can be delivered through programmatic advertising, social media platforms, and other paid channels to encourage users to return and complete valuable actions, such as making a purchase or using a feature.<\/div>\n<\/details>\n<details class=\"rt-faq-item\">\n<summary>How does app retargeting work?<\/summary>\n<div class=\"rt-faq-a\">App retargeting works by identifying users who have previously installed your app and serving them personalized ads based on their past behavior. Audience segments can include users who abandoned a purchase, became inactive after installation, or haven\u2019t opened the app in a specific period. Programmatic re-engagement platforms use these audience signals to deliver relevant ads across multiple channels, helping bring users back at the right moment.<\/div>\n<\/details>\n<details class=\"rt-faq-item\">\n<summary>What\u2019s the difference between retargeting and re-engagement?<\/summary>\n<div class=\"rt-faq-a\">Re-engagement is the broader strategy of encouraging inactive users to return to your app through both owned and paid channels. Owned channels include push notifications, email, SMS, and in-app messaging. Mobile retargeting is a type of re-engagement that specifically uses paid media, such as programmatic advertising and social platforms, to reach existing users outside the app. In short, all retargeting is re-engagement, but not all re-engagement is retargeting.<\/div>\n<\/details>\n<details class=\"rt-faq-item\">\n<summary>Is mobile retargeting different from user acquisition?<\/summary>\n<div class=\"rt-faq-a\">Yes. User acquisition focuses on attracting new users who have never installed your app, while mobile retargeting focuses on users who already have a relationship with your brand. Because these users are already familiar with your app, app retargeting campaigns often deliver stronger engagement and a lower cost per conversion than UA campaigns. Together, user acquisition and retargeting create a balanced growth strategy.<\/div>\n<\/details>\n<details class=\"rt-faq-item\">\n<summary>When should you start retargeting app users?<\/summary>\n<div class=\"rt-faq-a\">You should start mobile retargeting as soon as you have enough users to build meaningful audience segments. Many marketers begin retargeting users who become inactive within the first few days or weeks after installation, before they churn completely. Reaching users early with relevant messaging increases the chances of reactivation and helps maximize the LTV of users you\u2019ve already acquired.<\/div>\n<\/details>\n<details class=\"rt-faq-item\">\n<summary>Does mobile retargeting work on iOS?<\/summary>\n<div class=\"rt-faq-a\">Yes. While Apple\u2019s ATT (App Tracking Transparency) framework reduced the scale of traditional retargeting, mobile retargeting on iOS remains effective. Higher opt-in rates, privacy-first measurement approaches, and advances in machine learning have expanded retargeting opportunities. Today, many advertisers combine deterministic targeting for consented users with programmatic re-engagement strategies that use privacy-compliant predictive models to reach valuable audiences.<\/div>\n<\/details>\n<details class=\"rt-faq-item\">\n<summary>What metrics should you track for mobile retargeting?<\/summary>\n<div class=\"rt-faq-a\">The most important mobile retargeting metrics include re-engagement rate, ROAS, cost per re-engagement, conversion rate, and incremental revenue. It\u2019s also important to measure incrementality to understand whether retargeting campaigns are driving additional user activity that would not have happened naturally. Tracking these metrics helps marketers continuously optimize app retargeting performance and maximize campaign efficiency.<\/div>\n<\/details>\n<details class=\"rt-faq-item\">\n<summary>How much do app marketers spend on retargeting?<\/summary>\n<div class=\"rt-faq-a\">According to AppsFlyer, global remarketing spend reached $31.3 billion in 2025 &#8211; 29% of the $109 billion total app marketing spend, and a 37% increase year-over-year. iOS accounted for ~$17 billion of that, growing 71% year-over-year.<\/div>\n<\/details>\n<\/div>\n<p>[\/vc_column_text][vc_raw_html]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[\/vc_raw_html][vc_raw_html]%3Cscript%20type%3D%22application%2Fld%2Bjson%22%3E%7B%22%40context%22%3A%20%22https%3A%2F%2Fschema.org%22%2C%20%22%40type%22%3A%20%22FAQPage%22%2C%20%22mainEntity%22%3A%20%5B%7B%22%40type%22%3A%20%22Question%22%2C%20%22name%22%3A%20%22What%20is%20mobile%20retargeting%3F%22%2C%20%22acceptedAnswer%22%3A%20%7B%22%40type%22%3A%20%22Answer%22%2C%20%22text%22%3A%20%22Mobile%20retargeting%20is%20the%20practice%20of%20using%20paid%20advertising%20to%20bring%20existing%20app%20users%20back%20after%20they%20become%20inactive.%20Unlike%20user%20acquisition%2C%20which%20focuses%20on%20acquiring%20new%20users%2C%20app%20retargeting%20targets%20people%20who%20have%20already%20installed%20your%20app%20but%20stopped%20engaging%20with%20it.%20Campaigns%20can%20be%20delivered%20through%20programmatic%20advertising%2C%20social%20media%20platforms%2C%20and%20other%20paid%20channels%20to%20encourage%20users%20to%20return%20and%20complete%20valuable%20actions%2C%20such%20as%20making%20a%20purchase%20or%20using%20a%20feature.%22%7D%7D%2C%20%7B%22%40type%22%3A%20%22Question%22%2C%20%22name%22%3A%20%22How%20does%20app%20retargeting%20work%3F%22%2C%20%22acceptedAnswer%22%3A%20%7B%22%40type%22%3A%20%22Answer%22%2C%20%22text%22%3A%20%22App%20retargeting%20works%20by%20identifying%20users%20who%20have%20previously%20installed%20your%20app%20and%20serving%20them%20personalized%20ads%20based%20on%20their%20past%20behavior.%20Audience%20segments%20can%20include%20users%20who%20abandoned%20a%20purchase%2C%20became%20inactive%20after%20installation%2C%20or%20haven%E2%80%99t%20opened%20the%20app%20in%20a%20specific%20period.%20Programmatic%20re-engagement%20platforms%20use%20these%20audience%20signals%20to%20deliver%20relevant%20ads%20across%20multiple%20channels%2C%20helping%20bring%20users%20back%20at%20the%20right%20moment.%22%7D%7D%2C%20%7B%22%40type%22%3A%20%22Question%22%2C%20%22name%22%3A%20%22What%E2%80%99s%20the%20difference%20between%20retargeting%20and%20re-engagement%3F%22%2C%20%22acceptedAnswer%22%3A%20%7B%22%40type%22%3A%20%22Answer%22%2C%20%22text%22%3A%20%22Re-engagement%20is%20the%20broader%20strategy%20of%20encouraging%20inactive%20users%20to%20return%20to%20your%20app%20through%20both%20owned%20and%20paid%20channels.%20Owned%20channels%20include%20push%20notifications%2C%20email%2C%20SMS%2C%20and%20in-app%20messaging.%20Mobile%20retargeting%20is%20a%20type%20of%20re-engagement%20that%20specifically%20uses%20paid%20media%2C%20such%20as%20programmatic%20advertising%20and%20social%20platforms%2C%20to%20reach%20existing%20users%20outside%20the%20app.%20In%20short%2C%20all%20retargeting%20is%20re-engagement%2C%20but%20not%20all%20re-engagement%20is%20retargeting.%22%7D%7D%2C%20%7B%22%40type%22%3A%20%22Question%22%2C%20%22name%22%3A%20%22Is%20mobile%20retargeting%20different%20from%20user%20acquisition%3F%22%2C%20%22acceptedAnswer%22%3A%20%7B%22%40type%22%3A%20%22Answer%22%2C%20%22text%22%3A%20%22Yes.%20User%20acquisition%20focuses%20on%20attracting%20new%20users%20who%20have%20never%20installed%20your%20app%2C%20while%20mobile%20retargeting%20focuses%20on%20users%20who%20already%20have%20a%20relationship%20with%20your%20brand.%20Because%20these%20users%20are%20already%20familiar%20with%20your%20app%2C%20app%20retargeting%20campaigns%20often%20deliver%20stronger%20engagement%20and%20a%20lower%20cost%20per%20conversion%20than%20UA%20campaigns.%20Together%2C%20user%20acquisition%20and%20retargeting%20create%20a%20balanced%20growth%20strategy.%22%7D%7D%2C%20%7B%22%40type%22%3A%20%22Question%22%2C%20%22name%22%3A%20%22When%20should%20you%20start%20retargeting%20app%20users%3F%22%2C%20%22acceptedAnswer%22%3A%20%7B%22%40type%22%3A%20%22Answer%22%2C%20%22text%22%3A%20%22You%20should%20start%20mobile%20retargeting%20as%20soon%20as%20you%20have%20enough%20users%20to%20build%20meaningful%20audience%20segments.%20Many%20marketers%20begin%20retargeting%20users%20who%20become%20inactive%20within%20the%20first%20few%20days%20or%20weeks%20after%20installation%2C%20before%20they%20churn%20completely.%20Reaching%20users%20early%20with%20relevant%20messaging%20increases%20the%20chances%20of%20reactivation%20and%20helps%20maximize%20the%20LTV%20of%20users%20you%E2%80%99ve%20already%20acquired.%22%7D%7D%2C%20%7B%22%40type%22%3A%20%22Question%22%2C%20%22name%22%3A%20%22Does%20mobile%20retargeting%20work%20on%20iOS%3F%22%2C%20%22acceptedAnswer%22%3A%20%7B%22%40type%22%3A%20%22Answer%22%2C%20%22text%22%3A%20%22Yes.%20While%20Apple%E2%80%99s%20ATT%20%28App%20Tracking%20Transparency%29%20framework%20reduced%20the%20scale%20of%20traditional%20retargeting%2C%20mobile%20retargeting%20on%20iOS%20remains%20effective.%20Higher%20opt-in%20rates%2C%20privacy-first%20measurement%20approaches%2C%20and%20advances%20in%20machine%20learning%20have%20expanded%20retargeting%20opportunities.%20Today%2C%20many%20advertisers%20combine%20deterministic%20targeting%20for%20consented%20users%20with%20programmatic%20re-engagement%20strategies%20that%20use%20privacy-compliant%20predictive%20models%20to%20reach%20valuable%20audiences.%22%7D%7D%2C%20%7B%22%40type%22%3A%20%22Question%22%2C%20%22name%22%3A%20%22What%20metrics%20should%20you%20track%20for%20mobile%20retargeting%3F%22%2C%20%22acceptedAnswer%22%3A%20%7B%22%40type%22%3A%20%22Answer%22%2C%20%22text%22%3A%20%22The%20most%20important%20mobile%20retargeting%20metrics%20include%20re-engagement%20rate%2C%20ROAS%2C%20cost%20per%20re-engagement%2C%20conversion%20rate%2C%20and%20incremental%20revenue.%20It%E2%80%99s%20also%20important%20to%20measure%20incrementality%20to%20understand%20whether%20retargeting%20campaigns%20are%20driving%20additional%20user%20activity%20that%20would%20not%20have%20happened%20naturally.%20Tracking%20these%20metrics%20helps%20marketers%20continuously%20optimize%20app%20retargeting%20performance%20and%20maximize%20campaign%20efficiency.%22%7D%7D%2C%20%7B%22%40type%22%3A%20%22Question%22%2C%20%22name%22%3A%20%22How%20much%20do%20app%20marketers%20spend%20on%20retargeting%3F%22%2C%20%22acceptedAnswer%22%3A%20%7B%22%40type%22%3A%20%22Answer%22%2C%20%22text%22%3A%20%22According%20to%20AppsFlyer%2C%20global%20remarketing%20spend%20reached%20%2431.3%20billion%20in%202025%20-%2029%25%20of%20the%20%24109%20billion%20total%20app%20marketing%20spend%2C%20and%20a%2037%25%20increase%20year-over-year.%20iOS%20accounted%20for%20~%2417%20billion%20of%20that%2C%20growing%2071%25%20year-over-year.%22%7D%7D%5D%7D%3C%2Fscript%3E[\/vc_raw_html][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n\t\t\t\t\t\t<\/div><!-- .entry-content -->\n\t\t\t\t\t<\/div><!-- wp-show-posts-inner --><\/article><div class=\"wpsp-clear\"><\/div><\/section><!-- .wp-show-posts -->[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;gap-in-end-single single-subcat-widget&#8221;][vc_column_text][\/vc_column_text][vc_single_image image=&#8221;879&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;stick-img-holder-single hide-mobile&#8221;][vc_single_image image=&#8221;267&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;hide-mobile&#8221;][vc_column_text el_class=&#8221;white-sticky hide-mobile&#8221;]Last November, our system alerted us about an anomaly in our completion rates for surveys from Australia.[\/vc_column_text][vc_single_image image=&#8221;879&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;stick-img-holder-single hide-mobile&#8221; css=&#8221;.vc_custom_1596547683600{margin-bottom: 43px !important;}&#8221;][vc_column_text]<!-- Widget Shortcode --><div id=\"custom_html-6\" class=\"widget_text widget widget_custom_html widget-shortcode area-sidebar-form \"><div class=\"textwidget custom-html-widget\"><div class=\"subscribe-footer-from-holder sidebar-form-intouch\">\r\n<h3>Looking for app growth opportunities?<\/h3>\r\n<p>Leave your email and we'll get \r\nback to you!<\/p>\r\n<form id=\"subscribe-footer-from\" class=\"subscribe-footer-from\">\r\n\t<div class=\"subscribe-footer-from-email-holder\"><input type=\"email\" class=\"subscribe-footer-email\" placeholder=\"Enter your email\"><\/div>\r\n<button data-sitekey=\"6Lcl6eIkAAAAAIJsyVC0Qmc2ZTAgfz3pqyAeJjYI\" data-callback=\"onSubscribeFooterSubmit\" data-action=\"submit\" class=\"g-recaptcha subscribe-footer-submit\">\r\n\tGet in Touch\r\n<\/button>\r\n<\/form>\r\n<\/div>\r\n<div class='subscribe-footer-from-thankyou gsifthy'>\r\n\t<img alt=\"\" src=\"\/glossary\/wp-content\/uploads\/2020\/08\/02.svg\">\r\n<h3>Thank you for your interest!<\/h3>\r\n<p>Our team will contact you with more details.<\/p>\r\n<\/div>\r\n<div class=\"search-sidebar-footer-holder gisf\"><\/div><\/div><\/div><!-- \/Widget Shortcode -->[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row el_class=&#8221;front-hero-section&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1582730807176{background-image: url(https:\/\/persona.ly\/glossary\/\/wp-content\/uploads\/2020\/02\/group-19.svg?id=58) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221; el_class=&#8221;hero-first-section&#8221;][vc_column_text el_class=&#8221;page-heading&#8221; css=&#8221;.vc_custom_1593096796228{margin-top: 30px !important;}&#8221;] UA Glossary [\/vc_column_text][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;60&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;hero-section-image&#8221;][\/vc_column][\/vc_row][vc_section css=&#8221;.vc_custom_1583429011820{background-image: url(https:\/\/persona.ly\/glossary\/\/wp-content\/uploads\/2020\/03\/bg_repeater_with_bg_svg.svg?id=320) !important;}&#8221; el_class=&#8221;post-content-section archive-page-custom single-subcat&#8221;][vc_row el_class=&#8221;covered-grace-font&#8221;][vc_column width=&#8221;2\/3&#8243; el_class=&#8221;gap-in-end-single&#8221;][vc_column_text][\/vc_column_text][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;gap-in-end-single single-subcat-widget&#8221;][vc_column_text][\/vc_column_text][vc_single_image image=&#8221;879&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;stick-img-holder-single hide-mobile&#8221;][vc_single_image image=&#8221;267&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;hide-mobile&#8221;][vc_column_text el_class=&#8221;white-sticky hide-mobile&#8221;]Last November, our system alerted us about an [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":1571,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Mobile Retargeting? - The UA Glossary - Persona.ly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.ly\/glossary\/programmatic-mobile-retargeting\/what-is-mobile-retargeting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Mobile Retargeting? - The UA Glossary - Persona.ly\" \/>\n<meta property=\"og:description\" content=\"[vc_row el_class=&#8221;front-hero-section&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1582730807176{background-image: url(https:\/\/persona.ly\/glossary\/\/wp-content\/uploads\/2020\/02\/group-19.svg?id=58) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221; el_class=&#8221;hero-first-section&#8221;][vc_column_text el_class=&#8221;page-heading&#8221; css=&#8221;.vc_custom_1593096796228{margin-top: 30px !important;}&#8221;] UA Glossary [\/vc_column_text][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;60&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;hero-section-image&#8221;][\/vc_column][\/vc_row][vc_section css=&#8221;.vc_custom_1583429011820{background-image: url(https:\/\/persona.ly\/glossary\/\/wp-content\/uploads\/2020\/03\/bg_repeater_with_bg_svg.svg?id=320) !important;}&#8221; el_class=&#8221;post-content-section archive-page-custom single-subcat&#8221;][vc_row el_class=&#8221;covered-grace-font&#8221;][vc_column width=&#8221;2\/3&#8243; el_class=&#8221;gap-in-end-single&#8221;][vc_column_text][\/vc_column_text][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;gap-in-end-single single-subcat-widget&#8221;][vc_column_text][\/vc_column_text][vc_single_image image=&#8221;879&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;stick-img-holder-single hide-mobile&#8221;][vc_single_image image=&#8221;267&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;hide-mobile&#8221;][vc_column_text el_class=&#8221;white-sticky hide-mobile&#8221;]Last November, our system alerted us about an [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/persona.ly\/glossary\/programmatic-mobile-retargeting\/what-is-mobile-retargeting\/\" \/>\n<meta property=\"og:site_name\" content=\"The UA Glossary - Persona.ly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/persona.ly.monetization\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-29T12:11:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/persona.ly\/glossary\/wp-content\/uploads\/2020\/06\/Metadata-Image-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@persona_ly\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/persona.ly\/glossary\/programmatic-mobile-retargeting\/what-is-mobile-retargeting\/\",\"url\":\"https:\/\/persona.ly\/glossary\/programmatic-mobile-retargeting\/what-is-mobile-retargeting\/\",\"name\":\"What is Mobile Retargeting? - The UA Glossary - Persona.ly\",\"isPartOf\":{\"@id\":\"https:\/\/persona.ly\/glossary\/#website\"},\"datePublished\":\"2026-09-28T11:13:28+00:00\",\"dateModified\":\"2026-09-29T12:11:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/persona.ly\/glossary\/programmatic-mobile-retargeting\/what-is-mobile-retargeting\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/persona.ly\/glossary\/programmatic-mobile-retargeting\/what-is-mobile-retargeting\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/persona.ly\/glossary\/programmatic-mobile-retargeting\/what-is-mobile-retargeting\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/persona.ly\/glossary\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Programmatic Mobile Retargeting\",\"item\":\"https:\/\/persona.ly\/glossary\/programmatic-mobile-retargeting\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"What is Mobile Retargeting?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/persona.ly\/glossary\/#website\",\"url\":\"https:\/\/persona.ly\/glossary\/\",\"name\":\"The UA Glossary - Persona.ly\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/persona.ly\/glossary\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/persona.ly\/glossary\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/persona.ly\/glossary\/#organization\",\"name\":\"The UA Glossary - Persona.ly\",\"url\":\"https:\/\/persona.ly\/glossary\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/persona.ly\/glossary\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/persona.ly\/glossary\/wp-content\/uploads\/2022\/10\/logo-personaly-black.svg\",\"contentUrl\":\"https:\/\/persona.ly\/glossary\/wp-content\/uploads\/2022\/10\/logo-personaly-black.svg\",\"width\":180,\"height\":37,\"caption\":\"The UA Glossary - Persona.ly\"},\"image\":{\"@id\":\"https:\/\/persona.ly\/glossary\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/persona.ly.monetization\",\"https:\/\/twitter.com\/persona_ly\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is Mobile Retargeting? - The UA Glossary - Persona.ly","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/persona.ly\/glossary\/programmatic-mobile-retargeting\/what-is-mobile-retargeting\/","og_locale":"en_US","og_type":"article","og_title":"What is Mobile Retargeting? - The UA Glossary - Persona.ly","og_description":"[vc_row el_class=&#8221;front-hero-section&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1582730807176{background-image: url(https:\/\/persona.ly\/glossary\/\/wp-content\/uploads\/2020\/02\/group-19.svg?id=58) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221; el_class=&#8221;hero-first-section&#8221;][vc_column_text el_class=&#8221;page-heading&#8221; css=&#8221;.vc_custom_1593096796228{margin-top: 30px !important;}&#8221;] UA Glossary [\/vc_column_text][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;60&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;hero-section-image&#8221;][\/vc_column][\/vc_row][vc_section css=&#8221;.vc_custom_1583429011820{background-image: url(https:\/\/persona.ly\/glossary\/\/wp-content\/uploads\/2020\/03\/bg_repeater_with_bg_svg.svg?id=320) !important;}&#8221; el_class=&#8221;post-content-section archive-page-custom single-subcat&#8221;][vc_row el_class=&#8221;covered-grace-font&#8221;][vc_column width=&#8221;2\/3&#8243; el_class=&#8221;gap-in-end-single&#8221;][vc_column_text][\/vc_column_text][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;gap-in-end-single single-subcat-widget&#8221;][vc_column_text][\/vc_column_text][vc_single_image image=&#8221;879&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;stick-img-holder-single hide-mobile&#8221;][vc_single_image image=&#8221;267&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;hide-mobile&#8221;][vc_column_text el_class=&#8221;white-sticky hide-mobile&#8221;]Last November, our system alerted us about an [&hellip;]","og_url":"https:\/\/persona.ly\/glossary\/programmatic-mobile-retargeting\/what-is-mobile-retargeting\/","og_site_name":"The UA Glossary - Persona.ly","article_publisher":"https:\/\/www.facebook.com\/persona.ly.monetization","article_modified_time":"2026-09-29T12:11:03+00:00","og_image":[{"width":1200,"height":1200,"url":"https:\/\/persona.ly\/glossary\/wp-content\/uploads\/2020\/06\/Metadata-Image-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@persona_ly","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/persona.ly\/glossary\/programmatic-mobile-retargeting\/what-is-mobile-retargeting\/","url":"https:\/\/persona.ly\/glossary\/programmatic-mobile-retargeting\/what-is-mobile-retargeting\/","name":"What is Mobile Retargeting? - The UA Glossary - Persona.ly","isPartOf":{"@id":"https:\/\/persona.ly\/glossary\/#website"},"datePublished":"2026-09-28T11:13:28+00:00","dateModified":"2026-09-29T12:11:03+00:00","breadcrumb":{"@id":"https:\/\/persona.ly\/glossary\/programmatic-mobile-retargeting\/what-is-mobile-retargeting\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/persona.ly\/glossary\/programmatic-mobile-retargeting\/what-is-mobile-retargeting\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/persona.ly\/glossary\/programmatic-mobile-retargeting\/what-is-mobile-retargeting\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/persona.ly\/glossary\/"},{"@type":"ListItem","position":2,"name":"Programmatic Mobile Retargeting","item":"https:\/\/persona.ly\/glossary\/programmatic-mobile-retargeting\/"},{"@type":"ListItem","position":3,"name":"What is Mobile Retargeting?"}]},{"@type":"WebSite","@id":"https:\/\/persona.ly\/glossary\/#website","url":"https:\/\/persona.ly\/glossary\/","name":"The UA Glossary - Persona.ly","description":"","publisher":{"@id":"https:\/\/persona.ly\/glossary\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/persona.ly\/glossary\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/persona.ly\/glossary\/#organization","name":"The UA Glossary - Persona.ly","url":"https:\/\/persona.ly\/glossary\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/persona.ly\/glossary\/#\/schema\/logo\/image\/","url":"https:\/\/persona.ly\/glossary\/wp-content\/uploads\/2022\/10\/logo-personaly-black.svg","contentUrl":"https:\/\/persona.ly\/glossary\/wp-content\/uploads\/2022\/10\/logo-personaly-black.svg","width":180,"height":37,"caption":"The UA Glossary - Persona.ly"},"image":{"@id":"https:\/\/persona.ly\/glossary\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/persona.ly.monetization","https:\/\/twitter.com\/persona_ly"]}]}},"_links":{"self":[{"href":"https:\/\/persona.ly\/glossary\/wp-json\/wp\/v2\/pages\/1585"}],"collection":[{"href":"https:\/\/persona.ly\/glossary\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/persona.ly\/glossary\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/persona.ly\/glossary\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/persona.ly\/glossary\/wp-json\/wp\/v2\/comments?post=1585"}],"version-history":[{"count":27,"href":"https:\/\/persona.ly\/glossary\/wp-json\/wp\/v2\/pages\/1585\/revisions"}],"predecessor-version":[{"id":1702,"href":"https:\/\/persona.ly\/glossary\/wp-json\/wp\/v2\/pages\/1585\/revisions\/1702"}],"up":[{"embeddable":true,"href":"https:\/\/persona.ly\/glossary\/wp-json\/wp\/v2\/pages\/1571"}],"wp:attachment":[{"href":"https:\/\/persona.ly\/glossary\/wp-json\/wp\/v2\/media?parent=1585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}