<div class="sub-cat-page-holder"><div class="sub-cat-page-img"><img src="https://persona.ly/glossary/wp-content/uploads/2026/09/green-asterisk.svg"/></div><div class="sub-cat-page-h-holder"><h2 class="sub-cat-page-title">How Programmatic Retargeting Measurement Works</h2><h4 class="sub-cat-page-subtitle"><span class="sub-cat-page-subtitle">How Programmatic Retargeting Measurement Works</span><span class="csr-page-counter"> -> Page <span class="max-for-title">1 of <span class="sub-cat-max-page"></span></span></span></h4></div></div><div class="search-sidebar-holder"><a href="/glossary/"><h3 class="search-sidebar-holder-title">UA Glossary</h3></a>[vc_widget_sidebar sidebar_id="single-page-sidebar" el_class="front-page-sidebar-holder"]<div class="search-sidebar-footer-holder"></div></div>{"id":1673,"date":"2026-09-29T08:18:44","date_gmt":"2026-09-29T08:18:44","guid":{"rendered":"https:\/\/persona.ly\/glossary\/?page_id=1673"},"modified":"2026-09-29T14:41:31","modified_gmt":"2026-09-29T14:41:31","slug":"measurement","status":"publish","type":"page","link":"https:\/\/persona.ly\/glossary\/programmatic-mobile-retargeting\/measurement\/","title":{"rendered":"How Programmatic Retargeting Measurement Works"},"content":{"rendered":"<p>[vc_row el_class=&#8221;front-hero-section&#8221;][\/vc_row][vc_row el_class=&#8221;front-hero-section&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1582730807176{background-image: url(https:\/\/persona.ly\/glossary\/\/wp-content\/uploads\/2020\/02\/group-19.svg?id=58) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221; el_class=&#8221;hero-first-section&#8221;][vc_column_text el_class=&#8221;page-heading&#8221; css=&#8221;.vc_custom_1593096796228{margin-top: 30px !important;}&#8221;]<\/p>\n<h1><a href=\"\/glossary\/\">UA <span class=\"color-ancient\">Glossary<\/span><\/a><\/h1>\n<p>[\/vc_column_text][vc_column_text]<p>Your source for everything mobile UA, from the basics to contentious standards, the glossary can help and inform both aspiring growth managers and experienced mobile app developers<\/p>\n[\/vc_column_text]<div class=\"ult-spacer spacer-6abc0fe797874\" data-id=\"6abc0fe797874\" data-height=\"105\" data-height-mobile=\"0\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"0\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;60&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;hero-section-image&#8221;][\/vc_column][\/vc_row][vc_section css=&#8221;.vc_custom_1583429011820{background-image: url(https:\/\/persona.ly\/glossary\/\/wp-content\/uploads\/2020\/03\/bg_repeater_with_bg_svg.svg?id=320) !important;}&#8221; el_class=&#8221;post-content-section archive-page-custom single-subcat&#8221;][vc_row el_class=&#8221;covered-grace-font&#8221;][vc_column width=&#8221;2\/3&#8243; el_class=&#8221;gap-in-end-single&#8221;][vc_column_text][\/vc_column_text][vc_column_text]<style>.wp-show-posts-columns#wpsp-342 {margin-left: -2em; }.wp-show-posts-columns#wpsp-342 .wp-show-posts-inner {margin: 0 0 2em 2em; }<\/style><section id=\"wpsp-342\" class=\" wp-show-posts-columns wp-show-posts\" style=\"\"><article class=\" wp-show-posts-single post-1780 post type-post status-publish format-standard hentry category-measurement wpsp-col-6\" itemtype=\"http:\/\/schema.org\/CreativeWork\" itemscope><div class=\"wp-show-posts-inner\" style=\"\">\t\t\t\t\t\t<div class=\"wp-show-posts-entry-summary\" itemprop=\"text\">\n\t\t\t\t\t\t\t<p>[vc_row][vc_column el_class=&#8221;normal-text&#8221;][vc_column_text]Unlike user acquisition attribution, re-attribution determines which paid retargeting campaign successfully brought an existing user back into the app. Measuring programmatic retargeting is often perceived as complicated, but the&#8230;<\/p>\n\t\t\t\t\t\t<\/div><!-- .entry-summary -->\n\t\t\t\t\t<\/div><!-- wp-show-posts-inner --><\/article><article class=\" wp-show-posts-single post-1577 post type-post status-publish format-standard hentry category-mobile-retargeting-benefits-strategy wpsp-col-6\" itemtype=\"http:\/\/schema.org\/CreativeWork\" itemscope><div class=\"wp-show-posts-inner\" style=\"\">\t\t\t\t\t\t<div class=\"wp-show-posts-entry-summary\" itemprop=\"text\">\n\t\t\t\t\t\t\t<p>[vc_row][vc_column el_class=&#8221;normal-text&#8221;][vc_column_text]Mobile retargeting has evolved from a secondary growth tactic into one of the most important strategies for sustainable app growth. As user acquisition costs continue to rise and retention&#8230;<\/p>\n\t\t\t\t\t\t<\/div><!-- .entry-summary -->\n\t\t\t\t\t<\/div><!-- wp-show-posts-inner --><\/article><article class=\" wp-show-posts-single post-1456 post type-post status-publish format-standard hentry category-the-definitive-guide-to-mobile-ads-sizes-and-creatives-formats-2023 tag-click-through-rate tag-mobile-advertising tag-mobile-creatives tag-mobile-ua tag-mobile-user-acquisition wpsp-col-6\" itemtype=\"http:\/\/schema.org\/CreativeWork\" itemscope><div class=\"wp-show-posts-inner\" style=\"\">\t\t\t\t\t\t<div class=\"wp-show-posts-entry-summary\" itemprop=\"text\">\n\t\t\t\t\t\t\t<p>[vc_row][vc_column el_class=&#8221;normal-text&#8221;][vc_column_text]In this article, we will review everything you need to know about mobile creative formats and their specs, performance, and best practices. It might seem that ads come in&#8230;<\/p>\n\t\t\t\t\t\t<\/div><!-- .entry-summary -->\n\t\t\t\t\t<\/div><!-- wp-show-posts-inner --><\/article><article class=\" wp-show-posts-single post-1098 post type-post status-publish format-standard hentry category-mobile-user-acquisition tag-mobile-advertising tag-mobile-ua tag-mobile-user-acquisition tag-paid-media-marketing tag-user-acquisition-basics wpsp-col-6\" itemtype=\"http:\/\/schema.org\/CreativeWork\" itemscope><div class=\"wp-show-posts-inner\" style=\"\">\t\t\t\t\t\t<div class=\"wp-show-posts-entry-summary\" itemprop=\"text\">\n\t\t\t\t\t\t\t<p>[vc_row][vc_column el_class=&#8221;normal-text&#8221;][vc_custom_heading text=&#8221;What is user acquisition?&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-heading blue-back&#8221; link=&#8221;url:%23|||&#8221;][vc_column_text]User acquisition, or in short, UA, is the process in which mobile apps (or other products) obtain new users through marketing&#8230;.<\/p>\n\t\t\t\t\t\t<\/div><!-- .entry-summary -->\n\t\t\t\t\t<\/div><!-- wp-show-posts-inner --><\/article><article class=\" wp-show-posts-single post-1052 post type-post status-publish format-standard hentry category-intro-to-programmatic-mobile-user-acquisition tag-ml-based-ua tag-mobile-advertising tag-mobile-marketing tag-mobile-user-acquisition tag-programmatic-user-acquisition tag-real-time-bidding tag-user-level-targeting wpsp-col-6\" itemtype=\"http:\/\/schema.org\/CreativeWork\" itemscope><div class=\"wp-show-posts-inner\" style=\"\">\t\t\t\t\t\t<div class=\"wp-show-posts-entry-summary\" itemprop=\"text\">\n\t\t\t\t\t\t\t<p>[vc_row][vc_column el_class=&#8221;normal-text&#8221;][vc_single_image image=&#8221;1086&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;single-post-image-back&#8221;][vc_custom_heading text=&#8221;What is Programmatic User Acquisition?&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-heading blue-back&#8221; link=&#8221;url:%23|||&#8221;][vc_column_text]Programmatic UA (also referred to as programmatic media buying or programmatic advertising) is a technology-based method&#8230;<\/p>\n\t\t\t\t\t\t<\/div><!-- .entry-summary -->\n\t\t\t\t\t<\/div><!-- wp-show-posts-inner --><\/article><article class=\" wp-show-posts-single post-1001 post type-post status-publish format-standard hentry category-the-basics-of-rtb tag-ad-placements tag-bid-request-data tag-first-price-auction tag-mobile-advertising tag-mobile-marketing tag-real-time-bidding tag-rtb tag-second-price-auction wpsp-col-6\" itemtype=\"http:\/\/schema.org\/CreativeWork\" itemscope><div class=\"wp-show-posts-inner\" style=\"\">\t\t\t\t\t\t<div class=\"wp-show-posts-entry-summary\" itemprop=\"text\">\n\t\t\t\t\t\t\t<p>[vc_row][vc_column el_class=&#8221;normal-text&#8221;][vc_custom_heading text=&#8221;What is Real-Time Bidding (RTB)?&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-heading blue-back&#8221; link=&#8221;url:%23|||&#8221;][vc_column_text]RTB stands for Real-Time Bidding and refers to the automated process of buying and selling ads. RTB, as the name&#8230;<\/p>\n\t\t\t\t\t\t<\/div><!-- .entry-summary -->\n\t\t\t\t\t<\/div><!-- wp-show-posts-inner --><\/article><article class=\" wp-show-posts-single post-976 post type-post status-publish format-standard hentry category-data-activation-in-mobile-ua tag-balckbox tag-data-activation tag-mobile-ua tag-performance-metrics tag-user-acquisition tag-user-level-targeting wpsp-col-6\" itemtype=\"http:\/\/schema.org\/CreativeWork\" itemscope><div class=\"wp-show-posts-inner\" style=\"\">\t\t\t\t\t\t<div class=\"wp-show-posts-entry-summary\" itemprop=\"text\">\n\t\t\t\t\t\t\t<p>[vc_row][vc_column el_class=&#8221;normal-text&#8221;][vc_custom_heading text=&#8221;What is Data Activation?&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-heading blue-back&#8221; link=&#8221;url:%23|||&#8221;][vc_column_text]Data activation, at its broadest, means using data by making actions based on its implications. In other words, generating value and&#8230;<\/p>\n\t\t\t\t\t\t<\/div><!-- .entry-summary -->\n\t\t\t\t\t<\/div><!-- wp-show-posts-inner --><\/article><article class=\" wp-show-posts-single post-932 post type-post status-publish format-standard hentry category-user-acquisition-and-retargeting-in-ios-14 tag-contextual-targeting tag-ios-14 tag-retargeting-in-ios-14 tag-retargeting-in-ios14 tag-skadnetwork tag-ua-in-ios-14 tag-user-acquisition wpsp-col-6\" itemtype=\"http:\/\/schema.org\/CreativeWork\" itemscope><div class=\"wp-show-posts-inner\" style=\"\">\t\t\t\t\t\t<div class=\"wp-show-posts-entry-summary\" itemprop=\"text\">\n\t\t\t\t\t\t\t<p>[vc_row][vc_column el_class=&#8221;normal-text&#8221;][vc_single_image image=&#8221;958&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;single-post-image-back&#8221;][vc_custom_heading text=&#8221;Changes Following the Removal of the IDFA &#8221; font_container=&#8221;tag:h3|text_align:left|color:%23191536&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-subheading&#8221;][vc_column_text]Apple\u2019s release of iOS14, scheduled sometime this fall (2020), is an update that will&#8230;<\/p>\n\t\t\t\t\t\t<\/div><!-- .entry-summary -->\n\t\t\t\t\t<\/div><!-- wp-show-posts-inner --><\/article><article class=\" wp-show-posts-single post-1323 post type-post status-publish format-standard hentry category-bid-shading wpsp-col-6\" itemtype=\"http:\/\/schema.org\/CreativeWork\" itemscope><div class=\"wp-show-posts-inner\" style=\"\">\t\t\t\t\t\t<div class=\"wp-show-posts-entry-summary\" itemprop=\"text\">\n\t\t\t\t\t\t\t<p>[vc_row][vc_column el_class=&#8221;normal-text&#8221;][vc_column_text]Bid shading, a practice used by programmatic bidders to eliminate the risk of overbidding in the realm of first-price auctions, is gaining traction in the programmatic industry. Before getting&#8230;<\/p>\n\t\t\t\t\t\t<\/div><!-- .entry-summary -->\n\t\t\t\t\t<\/div><!-- wp-show-posts-inner --><\/article><article class=\" wp-show-posts-single post-851 post type-post status-publish format-standard hentry category-attribution category-retargeting-in-the-programmatic-ecosystem tag-mobile-remarketing-campaigns tag-mobile-ua tag-remarketing tag-retargeting tag-retargeting-campaigns wpsp-col-6\" itemtype=\"http:\/\/schema.org\/CreativeWork\" itemscope><div class=\"wp-show-posts-inner\" style=\"\">\t\t\t\t\t\t<div class=\"wp-show-posts-entry-summary\" itemprop=\"text\">\n\t\t\t\t\t\t\t<p>[vc_row][vc_column el_class=&#8221;normal-text&#8221;][vc_single_image image=&#8221;857&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;single-post-image-back&#8221;][vc_custom_heading text=&#8221;Retargeting in Mobile Marketing&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23191536&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-subheading&#8221;][vc_column_text]Retargeting, also known as remarketing and re-engagement, refers to a marketing strategy in which advertising efforts are taken&#8230;<\/p>\n\t\t\t\t\t\t<\/div><!-- .entry-summary -->\n\t\t\t\t\t<\/div><!-- wp-show-posts-inner --><\/article><div class=\"wpsp-clear\"><\/div><\/section><!-- .wp-show-posts -->[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;gap-in-end-single single-subcat-widget&#8221;][vc_column_text][\/vc_column_text][vc_single_image image=&#8221;879&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;stick-img-holder-single hide-mobile&#8221;][vc_single_image image=&#8221;267&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;hide-mobile&#8221;][vc_column_text el_class=&#8221;white-sticky hide-mobile&#8221;]Last November, our system alerted us about an anomaly in our completion rates for surveys from Australia.[\/vc_column_text][vc_single_image image=&#8221;879&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;stick-img-holder-single hide-mobile&#8221; css=&#8221;.vc_custom_1596547683600{margin-bottom: 43px !important;}&#8221;][vc_column_text]<!-- Widget Shortcode --><div id=\"custom_html-6\" class=\"widget_text widget widget_custom_html widget-shortcode area-sidebar-form \"><div class=\"textwidget custom-html-widget\"><div class=\"subscribe-footer-from-holder sidebar-form-intouch\">\r\n<h3>Looking for app growth opportunities?<\/h3>\r\n<p>Leave your email and we'll get \r\nback to you!<\/p>\r\n<form id=\"subscribe-footer-from\" class=\"subscribe-footer-from\">\r\n\t<div class=\"subscribe-footer-from-email-holder\"><input type=\"email\" class=\"subscribe-footer-email\" placeholder=\"Enter your email\"><\/div>\r\n<button data-sitekey=\"6Lcl6eIkAAAAAIJsyVC0Qmc2ZTAgfz3pqyAeJjYI\" data-callback=\"onSubscribeFooterSubmit\" data-action=\"submit\" class=\"g-recaptcha subscribe-footer-submit\">\r\n\tGet in Touch\r\n<\/button>\r\n<\/form>\r\n<\/div>\r\n<div class='subscribe-footer-from-thankyou gsifthy'>\r\n\t<img alt=\"\" src=\"\/glossary\/wp-content\/uploads\/2020\/08\/02.svg\">\r\n<h3>Thank you for your interest!<\/h3>\r\n<p>Our team will contact you with more details.<\/p>\r\n<\/div>\r\n<div class=\"search-sidebar-footer-holder gisf\"><\/div><\/div><\/div><!-- \/Widget Shortcode -->[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row el_class=&#8221;front-hero-section&#8221;][\/vc_row][vc_row el_class=&#8221;front-hero-section&#8221;][vc_column width=&#8221;1\/2&#8243; 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