[vc_row el_class=”front-hero-section”][vc_column width=”1\/2″ css=”.vc_custom_1582730807176{background-image: url(https:\/\/persona.ly\/glossary\/\/wp-content\/uploads\/2020\/02\/group-19.svg?id=58) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}” el_class=”hero-first-section”][vc_column_text el_class=”page-heading” css=”.vc_custom_1582731324108{margin-top: 30px !important;}”]<\/p>\n

UA Glossary<\/span><\/h1>\n

[\/vc_column_text][vc_column_text]Your source for everything mobile UA, from the basics to contentious standards, the glossary can help and inform both aspiring growth managers and experienced mobile app developers[\/vc_column_text]

<\/div>[\/vc_column][vc_column width=”1\/2″][vc_single_image image=”60″ img_size=”full” alignment=”center” el_class=”hero-section-image”][\/vc_column][\/vc_row][vc_section el_class=”post-content-section” css=”.vc_custom_1583581394418{background-image: url(https:\/\/persona.ly\/glossary\/\/wp-content\/uploads\/2020\/03\/bg_repeater_with_bg_svg.svg?id=320) !important;}”][vc_row el_class=”covered-grace-font”][vc_column width=”2\/3″][vc_custom_heading text=”Categories” font_container=”tag:h2|font_size:42px|text_align:left|color:%23191536″ use_theme_fonts=”yes” el_class=”text-underline”]

• <\/p>Attribution<\/a>

  The importance of attribution, the different attribution models, how to choose an attribution platform, VTA windows, and more...<\/p><\/li>

• <\/p>Real-time bidding<\/a>

  Intro to programmatic user acquisition, the different types of DSPs, the different bidding models, retargeting, and more<\/p><\/li>

• <\/p>Performance metrics<\/a>

  The basics of KPIs, the improtance of specific metrics (IPM, inflated CTR), and creatives testing <\/p><\/li>

• <\/p>Fraud prevention<\/a>

  All about attribution manipulation and how to detect it, impression fraud, event spoofing, and re-brokering and detecting false promises<\/p><\/li><\/ul><\/div>[\/vc_column][vc_column width=”1\/3″][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

  [vc_row el_class=”front-hero-section”][vc_column width=”1\/2″ css=”.vc_custom_1582730807176{background-image: url(https:\/\/persona.ly\/glossary\/\/wp-content\/uploads\/2020\/02\/group-19.svg?id=58) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}” el_class=”hero-first-section”][vc_column_text el_class=”page-heading” css=”.vc_custom_1582731324108{margin-top: 30px !important;}”] UA Glossary [\/vc_column_text][vc_column_text]Your source for everything mobile UA, from the basics to contentious standards, the glossary can help and inform both aspiring growth managers and experienced mobile app developers[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”60″ img_size=”full” alignment=”center” el_class=”hero-section-image”][\/vc_column][\/vc_row][vc_section el_class=”post-content-section” css=”.vc_custom_1583581394418{background-image: url(https:\/\/persona.ly\/glossary\/\/wp-content\/uploads\/2020\/03\/bg_repeater_with_bg_svg.svg?id=320) !important;}”][vc_row […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"\n