<div class="sub-cat-page-holder"><div class="sub-cat-page-img"><img src="https://persona.ly/glossary/wp-content/uploads/2020/02/group-21.svg"/></div><div class="sub-cat-page-h-holder"><h2 class="sub-cat-page-title">Attribution</h2><h4 class="sub-cat-page-subtitle"><span class="sub-cat-page-subtitle">Mobile Measurement Platforms</span><span class="csr-page-counter"> -> Page <span class="max-for-title">1 of <span class="sub-cat-max-page"></span></span></span></h4></div></div><div class="search-sidebar-holder"><a href="/glossary/"><h3 class="search-sidebar-holder-title">UA Glossary</h3></a>[vc_widget_sidebar sidebar_id="single-page-sidebar" el_class="front-page-sidebar-holder"]<div class="search-sidebar-footer-holder"></div></div>{"id":429,"date":"2020-06-07T10:43:39","date_gmt":"2020-06-07T10:43:39","guid":{"rendered":"https:\/\/persona.ly\/glossary\/?page_id=429"},"modified":"2020-10-13T01:30:46","modified_gmt":"2020-10-13T01:30:46","slug":"mmps","status":"publish","type":"page","link":"https:\/\/persona.ly\/glossary\/attribution\/mmps\/","title":{"rendered":"Mobile Measurement Platforms"},"content":{"rendered":"<p>[vc_row el_class=&#8221;front-hero-section&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1582730807176{background-image: url(https:\/\/persona.ly\/glossary\/\/wp-content\/uploads\/2020\/02\/group-19.svg?id=58) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221; el_class=&#8221;hero-first-section&#8221;][vc_column_text el_class=&#8221;page-heading&#8221; css=&#8221;.vc_custom_1591621498658{margin-top: 30px !important;}&#8221;]<\/p>\n<h1><a href=\"\/glossary\/\">UA <span class=\"color-ancient\">Glossary<\/span><\/a><\/h1>\n<p>[\/vc_column_text][vc_column_text]<p>Your source for everything mobile UA, from the basics to contentious standards, the glossary can help and inform both aspiring growth managers and experienced mobile app developers<\/p>\n[\/vc_column_text]<div class=\"ult-spacer spacer-69d2751e8e774\" data-id=\"69d2751e8e774\" data-height=\"105\" data-height-mobile=\"0\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"0\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;60&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;hero-section-image&#8221;][\/vc_column][\/vc_row][vc_section css=&#8221;.vc_custom_1583429011820{background-image: url(https:\/\/persona.ly\/glossary\/\/wp-content\/uploads\/2020\/03\/bg_repeater_with_bg_svg.svg?id=320) !important;}&#8221; el_class=&#8221;post-content-section archive-page-custom single-subcat&#8221;][vc_row el_class=&#8221;covered-grace-font&#8221;][vc_column width=&#8221;2\/3&#8243; el_class=&#8221;gap-in-end-single&#8221;][vc_column_text][\/vc_column_text][vc_column_text]<style>.wp-show-posts-columns#wpsp-432 {margin-left: -2em; }.wp-show-posts-columns#wpsp-432 .wp-show-posts-inner {margin: 0 0 2em 2em; }<\/style><section id=\"wpsp-432\" class=\" wp-show-posts\" style=\"\"><article class=\" wp-show-posts-single wpsp-clearfix post-434 post type-post status-publish format-standard hentry category-mmps tag-adjust tag-appsflyer tag-attribution tag-branch tag-cochava tag-mmp tag-mobile-ad-campaigns tag-mobile-measurement-platform tag-mobile-ua tag-singular tag-tenjin\" itemtype=\"http:\/\/schema.org\/CreativeWork\" itemscope><div class=\"wp-show-posts-inner\" style=\"\">\t\t\t\t\t\t<header class=\"wp-show-posts-entry-header\">\n\t\t\t\t\t\t\t<h1 class=\"wp-show-posts-entry-title\" itemprop=\"headline\"><a href=\"https:\/\/persona.ly\/glossary\/list-of-vendors\/\" rel=\"bookmark\">Mobile Measurement Platforms<\/a><\/h1><div class=\"wp-show-posts-entry-meta wp-show-posts-entry-meta-below-title post-meta-inline\"><span class=\"wp-show-posts-posted-on wp-show-posts-meta\">\n\t\t\t\t\t<a href=\"https:\/\/persona.ly\/glossary\/list-of-vendors\/\" title=\"10:50 am\" rel=\"bookmark\"><time class=\"wp-show-posts-entry-date published\" datetime=\"2022-06-07T10:50:31+00:00\" itemprop=\"datePublished\">June 7, 2022<\/time><time class=\"wp-show-posts-updated\" datetime=\"2025-03-05T14:19:12+00:00\" itemprop=\"dateModified\">March 5, 2025<\/time><\/a>\n\t\t\t\t<\/span><\/div>\t\t\t\t\t\t<\/header><!-- .entry-header -->\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"wp-show-posts-entry-content\" itemprop=\"text\">\n\t\t\t\t\t\t\t<p>[vc_row][vc_column el_class=&#8221;normal-text&#8221;][vc_custom_heading text=&#8221;What are MMPs? &#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-heading blue-back&#8221; link=&#8221;url:%23|||&#8221;][vc_column_text]<span style=\"font-weight: 400;\"><strong>MMP (mobile measurement platform)<\/strong> is a platform in which advertisers can track the performance of their different marketing channels. The platform provides data and insights that help advertisers better understand where they should be spending their marketing budgets.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At their most basic, MMPs track impressions, clicks, installs, and events, though today some of them offer much more.\u00a0<\/span>[\/vc_column_text][vc_custom_heading text=&#8221;Why do I need an MMP? &#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-heading blue-back&#8221; link=&#8221;url:%23|||&#8221;][vc_column_text]<span style=\"font-weight: 400;\">While advertisers can track the source of each download in Apple\u2019s App Analytics and Google\u2019s Play Console, attribution platforms provide additional details such as the medium of each individual source (i.e paid, organic, other) and further details within each source, such as campaign name, ad group, ad name, keyword and so on, which makes it easier to then get cohorted reporting.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Beyond granular reporting, these platforms offer complimentary tools. These tools evolved from advertisers&#8217; needs and the changes in the mobile advertising industry towards a transparent, data-based, fraud-free marketing funnel\\process\\something.\u00a0<\/span>[\/vc_column_text][vc_custom_heading text=&#8221;Anti-fraud Tools&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23191536&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-subheading&#8221;][vc_column_text]<span style=\"font-weight: 400;\"><strong>Mobile ad fraud<\/strong> has been a central issue in the mobile marketing industry from its beginning. As the industry grew and changed, the war against fraud became a pivotal part of it. As these changes took place, mobile measurement platforms started emphasizing the issue of fraud, offering tools and preventive measures against it, with the promise to save advertisers their marketing budget on genuine actions taken by actual users, and making sure paid installs are attributed to the proper marketing channels.\u00a0<\/span>[\/vc_column_text][vc_custom_heading text=&#8221;Audience Segmentation Tools&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23191536&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-subheading&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Some MMPs offer marketers the option to segment their audiences (similar to the segmentation Google and Facebook\u2019s Pixel offer) and draw actionable insights from the data.\u00a0<\/span>[\/vc_column_text][vc_custom_heading text=&#8221;Cost Tracking&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23191536&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-subheading&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Providing a single platform to track all marketing channels spending and income under one platform, allowing marketers to easily estimate the performance of channels in terms of ROI\/ROAS.\u00a0<\/span>[\/vc_column_text][vc_custom_heading text=&#8221;Who?&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-heading blue-back&#8221; link=&#8221;url:%23|||&#8221;][vc_custom_heading text=&#8221;Choosing a Mobile Measurement Platform &#8221; font_container=&#8221;tag:h3|text_align:left|color:%23191536&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-subheading&#8221;][vc_column_text]<!-- Widget Shortcode --><div id=\"custom_html-7\" class=\"widget_text widget widget_custom_html widget-shortcode area-sidebar-form-mobile \"><div class=\"textwidget custom-html-widget\"><div class=\"subscribe-footer-from-holder sidebar-form-intouch\">\r\n<h3>Looking for app growth opportunities?<\/h3>\r\n<p>Leave your email and we'll get \r\nback to you!<\/p>\r\n<form class=\"subscribe-footer-from\">\r\n\t<div class=\"subscribe-footer-from-email-holder\"><input type=\"email\" class=\"subscribe-footer-email\" placeholder=\"Enter your email\"><\/div>\r\n<button class=\"subscribe-footer-submit\">\r\n\tGet in Touch\r\n<\/button>\r\n<\/form>\r\n<\/div>\r\n<div class='subscribe-footer-from-thankyou gsifthy'>\r\n\t<img alt=\"\" src=\"\/glossary\/wp-content\/uploads\/2020\/08\/02.svg\">\r\n<h3>Thank you for your interest!<\/h3>\r\n<p>Our team will contact you with more details.<\/p>\r\n<\/div>\r\n<div class=\"search-sidebar-footer-holder gisf\"><\/div><\/div><\/div><!-- \/Widget Shortcode -->[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">There are plenty of available MMP\u2019s for an advertiser to choose from. There are some who provide their services for free, such as Kochava, Tenjin, and Firebase, some who provide paid services, such as Tune, AppMetrica, Adbrix, Wisetracker, Branch, Party Track, MyTracker, and the two standouts are AppsFlyer and Adjust, offering extended services and serving some of the biggest advertisers in the mobile apps industry.<\/span>[\/vc_column_text][vc_column_text]<!-- Widget Shortcode --><div id=\"custom_html-7\" class=\"widget_text widget widget_custom_html widget-shortcode area-sidebar-form-mobile \"><div class=\"textwidget custom-html-widget\"><div class=\"subscribe-footer-from-holder sidebar-form-intouch\">\r\n<h3>Looking for app growth opportunities?<\/h3>\r\n<p>Leave your email and we'll get \r\nback to you!<\/p>\r\n<form class=\"subscribe-footer-from\">\r\n\t<div class=\"subscribe-footer-from-email-holder\"><input type=\"email\" class=\"subscribe-footer-email\" placeholder=\"Enter your email\"><\/div>\r\n<button class=\"subscribe-footer-submit\">\r\n\tGet in Touch\r\n<\/button>\r\n<\/form>\r\n<\/div>\r\n<div class='subscribe-footer-from-thankyou gsifthy'>\r\n\t<img alt=\"\" src=\"\/glossary\/wp-content\/uploads\/2020\/08\/02.svg\">\r\n<h3>Thank you for your interest!<\/h3>\r\n<p>Our team will contact you with more details.<\/p>\r\n<\/div>\r\n<div class=\"search-sidebar-footer-holder gisf\"><\/div><\/div><\/div><!-- \/Widget Shortcode -->[\/vc_column_text][vc_custom_heading text=&#8221;Adjust:&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-heading blue-back&#8221; link=&#8221;url:%23|||&#8221;][vc_single_image image=&#8221;523&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;single-post-image-back&#8221;][vc_column_text]<span style=\"font-weight: 400;\"><strong>Founded in<\/strong> 2012\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong># of employees:<\/strong> 200+\u00a0<\/span><\/p>\n<p><b>Services:<\/b><span style=\"font-weight: 400;\"> <a class=\"custom-link-content\" href=\"https:\/\/www.adjust.com\/product\/mobile-app-attribution\/\"> Measurement<\/a>, <a class=\"custom-link-content\" href=\"https:\/\/www.adjust.com\/product\/the-adjust-fraud-prevention-suite\/\"> Fraud Prevention Suite<\/a>,<a class=\"custom-link-content\" href=\"https:\/\/www.adjust.com\/product\/unbotify\/\"> Unbotify\u00a0<\/a><\/span>[\/vc_column_text][vc_column_text]<b><a class=\"custom-link-content\" href=\"https:\/\/www.adjust.com\/\">Adjust<\/a> <\/b><span style=\"font-weight: 400;\">is a mobile measurement company that helps app marketers track all of the marketing channels and aggregate conversion data for in-depth analysis. It provides metrics data on an hourly basis, revealing the most granular trends for user downloads<\/span>[\/vc_column_text][vc_column_text]<b>Pricing: <\/b><span style=\"font-weight: 400;\">Adjust offers three available packages (with different features available): Basic, Business, and Custom. Charging for non-organic installs.<\/span>[\/vc_column_text][vc_custom_heading text=&#8221;Unique Benefits&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23191536&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-subheading&#8221;][vc_column_text]<span class=\"underline-custom-long\" style=\"font-weight: 400;\">Advanced Fraud Prevention:<\/span><span style=\"font-weight: 400;\"> The \u201cFraud Prevention Suite\u201d stops fraudulent installs in real-time. Adjust also offers click validations and takes additional preventive measures to decrease fraudulent activity.\u00a0<\/span>[\/vc_column_text][vc_column_text]<span class=\"underline-custom\" style=\"font-weight: 400;\"> <a class=\"custom-link-content\" href=\"https:\/\/www.adjust.com\/product\/the-coalition-against-ad-fraud\/\">CAAF<\/a>:<\/span> <span style=\"font-weight: 400;\">The \u201cCoalition Against Ad Fraud\u201d is a body, founded by Adjust, dedicated to leading an anti-fraud movement. CAAF members pledge to tackle ad fraud and collaborate to develop technological solutions aiming to eliminate mobile ad fraud by creating new industry standards and tools to fight it, and educating the industry as a whole. <\/span>[\/vc_column_text]<div class=\"aio-icon-component   info-noty blue-noty style_1\"><div id=\"Info-box-wrap-1830\" class=\"aio-icon-box left-icon\" style=\"\"  ><div class=\"aio-icon-left\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:71px;background:rgba(255,255,255,0.01);display:inline-block;\" >\n\t<img class=\"img-icon\" alt=\"Info Container\" src=\"https:\/\/persona.ly\/glossary\/wp-content\/uploads\/2020\/03\/combined-shape-2.svg\"\/>\n<\/div><\/div><\/div><\/div><div class=\"aio-ibd-block\"><div class=\"aio-icon-header\" ><h3 class=\"aio-icon-title ult-responsive\"  data-ultimate-target='#Info-box-wrap-1830 .aio-icon-title'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"color:#191536;\">Persona.ly is a CAAF Member<\/h3><\/div> <!-- header --><div class=\"aio-icon-description ult-responsive\"  data-ultimate-target='#Info-box-wrap-1830 .aio-icon-description'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"color:#191536;\"><span style=\"font-weight: 400;\">Persona.ly <\/span><a href=\"https:\/\/persona.ly\/blog\/2018\/02\/persona-ly-joins-the-caaf\/\"><span style=\"font-weight: 400;\">joined CAAF<\/span><\/a><span style=\"font-weight: 400;\"> back in February 2018 taking a stand against fraud and emphasizing the importance of transparency in our platform and in this industry.\u00a0<\/span><\/div> <!-- description --><\/div> <!-- aio-ibd-block --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component -->[vc_column_text]<span class=\"underline-custom\" style=\"font-weight: 400;\">No Data Limits<\/span><span style=\"font-weight: 400;\">: Adjust offers marketers the ability to look back on their data from day 1 of using the platform.\u00a0<\/span>[\/vc_column_text][vc_column_text]<span class=\"underline-custom\" style=\"font-weight: 400;\">Custom Attribution:<\/span><span style=\"font-weight: 400;\"> Marketers can set customized attribution windows, suited for each campaign\u2019s specifications. <\/span>[\/vc_column_text][vc_column_text]<span class=\"underline-custom\" style=\"font-weight: 400;\">Automation:<\/span><span style=\"font-weight: 400;\"> The \u201cControl Center\u201d tool enables advertisers to view all of the campaign data, cross-network, in a single view, and easily draw actionable insights.\u00a0<\/span>[\/vc_column_text]<div class=\"aio-icon-component   info-noty style_1\"><div id=\"Info-box-wrap-1215\" class=\"aio-icon-box left-icon\" style=\"\"  ><div class=\"aio-icon-left\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:71px;background:rgba(255,255,255,0.01);display:inline-block;\" >\n\t<img class=\"img-icon\" alt=\"null\" src=\"https:\/\/persona.ly\/glossary\/wp-content\/uploads\/2020\/03\/combined-shape-1.svg\"\/>\n<\/div><\/div><\/div><\/div><div class=\"aio-ibd-block\"><div class=\"aio-icon-header\" ><h3 class=\"aio-icon-title ult-responsive\"  data-ultimate-target='#Info-box-wrap-1215 .aio-icon-title'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"color:#191536;\">All About The Data <\/h3><\/div> <!-- header --><div class=\"aio-icon-description ult-responsive\"  data-ultimate-target='#Info-box-wrap-1215 .aio-icon-description'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"color:#191536;\"><span style=\"font-weight: 400;\">Adjust\u2019s platform, by default, presents in a more table-oriented manner than a visual, graph representation, while there is the ability to view data in graphs on the platform, it feels like it was designed with data tables in mind.<\/span><\/div> <!-- description --><\/div> <!-- aio-ibd-block --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component -->[vc_custom_heading text=&#8221;AppsFlyer:&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-heading purple-back&#8221; link=&#8221;url:%23|||&#8221;][vc_single_image image=&#8221;520&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;single-post-image-back&#8221;][vc_column_text]<span style=\"font-weight: 400;\"><strong>Founded in<\/strong> 2011<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong># of employees:<\/strong> 400+\u00a0<\/span><\/p>\n<p><b>Services: <\/b><span style=\"font-weight: 400;\"><a class=\"custom-link-content\" href=\"https:\/\/www.appsflyer.com\/product\/people-based-attribution\">People-based Attribution<\/a>, <a class=\"custom-link-content\" href=\"https:\/\/www.appsflyer.com\/product\/marketing-analytics\/\">Marketing Analytics Data<\/a>, <a class=\"custom-link-content\" href=\"https:\/\/www.appsflyer.com\/product\/one-link-deep-linking\/\">OneLink&#8217;s Deep linking capabilities<\/a>, <a class=\"custom-link-content\" href=\"https:\/\/www.appsflyer.com\/product\/audiences\/\">Audiences<\/a>, and <a class=\"custom-link-content\" href=\"https:\/\/www.appsflyer.com\/product\/protect360\/\">Protect360<\/a>.<\/span>[\/vc_column_text][vc_column_text]<a class=\"custom-link-content\" href=\"https:\/\/www.appsflyer.com\/\">AppsFlyer<\/a><span style=\"font-weight: 400;\"> is a mobile measurement platform that prides itself on having a customer-centric approach, with an emphasis on accurate data and maintaining its partners&#8217; privacy.\u00a0<\/span>[\/vc_column_text][vc_column_text]<b>Pricing: <\/b><span style=\"font-weight: 400;\">AppsFlyer offers flexible packages, based on the number of conversions and additional features.\u00a0<\/span>[\/vc_column_text][vc_custom_heading text=&#8221;Unique Benefits&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23191536&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-subheading&#8221;][vc_column_text]<span class=\"underline-custom\" style=\"font-weight: 400;\">Holistic Attribution:<\/span><span style=\"font-weight: 400;\"> Marketers get granular reporting on every app install (the growth channel, media source, creative, or campaign that drove it), rich in-app events, cost data, and ad revenue analytics.\u00a0<\/span>[\/vc_column_text][vc_column_text]<span class=\"underline-custom-long\" style=\"font-weight: 400;\">Comprehensive Fraud Protection:<\/span><span style=\"font-weight: 400;\"> Incorporating post-attribution fraud reporting, together with active prevention at every level of the conversion flow, helps uncover the least detectable fraudulent activity. <\/span>[\/vc_column_text][vc_column_text]<span class=\"underline-custom-long\" style=\"font-weight: 400;\">Audiences for Engagement and Remarketing:<\/span><span style=\"font-weight: 400;\"> Marketers can segment, manage, and amplify their audiences from one centralized dashboard.<\/span>[\/vc_column_text]<div class=\"aio-icon-component   info-noty style_1\"><div id=\"Info-box-wrap-4210\" class=\"aio-icon-box left-icon\" style=\"\"  ><div class=\"aio-icon-left\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:71px;background:rgba(255,255,255,0.01);display:inline-block;\" >\n\t<img class=\"img-icon\" alt=\"null\" src=\"https:\/\/persona.ly\/glossary\/wp-content\/uploads\/2020\/03\/combined-shape-1.svg\"\/>\n<\/div><\/div><\/div><\/div><div class=\"aio-ibd-block\"><div class=\"aio-icon-header\" ><h3 class=\"aio-icon-title ult-responsive\"  data-ultimate-target='#Info-box-wrap-4210 .aio-icon-title'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"color:#191536;\">All About The Visuals<\/h3><\/div> <!-- header --><div class=\"aio-icon-description ult-responsive\"  data-ultimate-target='#Info-box-wrap-4210 .aio-icon-description'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"color:#191536;\"><span style=\"font-weight: 400;\">Compared to Adjust\u2019s platform, AppsFlyer\u2019s\u2019 offers a more visual representation of aggregated data, through the use of graphs and charts. From general usage, it feels as if AppsFlyer\u2019s focus is on displaying graphs that are easier to interpret and detect trends instead of showing the numbers themselves.\u00a0 <\/span><\/div> <!-- description --><\/div> <!-- aio-ibd-block --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component -->[vc_custom_heading text=&#8221;Branch:&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-heading purple-back&#8221; link=&#8221;url:%23|||&#8221;][vc_single_image image=&#8221;525&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;single-post-image-back&#8221;][vc_column_text]<span style=\"font-weight: 400;\"><strong>Founded in<\/strong> 2014<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong># of employees:<\/strong> 200+\u00a0<\/span><\/p>\n<p><b>Services: <\/b><span style=\"font-weight: 400;\"><a class=\"custom-link-content\" href=\"https:\/\/branch.io\/journeys\/\">Journeys<\/a>, <a class=\"custom-link-content\" href=\"https:\/\/branch.io\/universal-ads\/\">Universal Ads<\/a>, <a class=\"custom-link-content\" href=\"https:\/\/branch.io\/attribution\/\">Cross-Platform Personas<\/a>, <a class=\"custom-link-content\" href=\"https:\/\/branch.io\/what-is-deep-linking\/\">Deepviews<\/a><\/span>[\/vc_column_text][vc_column_text]<a class=\"custom-link-content\" href=\"https:\/\/branch.io\/\">Branch<\/a> <span style=\"font-weight: 400;\">provides the leading mobile linking platform, with solutions that unify user experience and measurement across different devices, platforms, and channels.<\/span>[\/vc_column_text][vc_custom_heading text=&#8221;Unique Benefits&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23191536&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-subheading&#8221;][vc_column_text]<b>Pricing: <\/b><span style=\"font-weight: 400;\">Branch\u2019s pricing is based on monthly active users. They also offer a fixed-price for startups or flexible pricing for enterprises, including a scale-as-you-grow option.<\/span>[\/vc_column_text][vc_column_text]<span class=\"underline-custom-long\" style=\"font-weight: 400;\">People-Based Attribution:<\/span><span style=\"font-weight: 400;\"> Branch connects touchpoints from different platforms with the converting platform, creating a full customer journey.<\/span>[\/vc_column_text][vc_column_text]<span class=\"underline-custom-long\" style=\"font-weight: 400;\">Comprehensive Support:<\/span><span style=\"font-weight: 400;\"> The platform includes support for all digital marketing channels including paid ads, email, web, social, referrals, and more.<\/span>[\/vc_column_text][vc_column_text]<span class=\"underline-custom-long\" style=\"font-weight: 400;\">Deep Linked User Experiences: <\/span><span style=\"font-weight: 400;\">Branch\u2019s deep-linking solutions provide marketers with flexible deep links that allow for bespoke onboarding experiences across different devices, rather than just conversion rate tracking.<\/span>[\/vc_column_text][vc_custom_heading text=&#8221;Kochava:<br \/>\n&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-heading purple-back&#8221; link=&#8221;url:%23|||&#8221;][vc_single_image image=&#8221;1554&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;single-post-image-back&#8221;][vc_column_text]<span style=\"font-weight: 400;\"><strong>Founded in<\/strong> 2011<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong># of employees:<\/strong> 150+\u00a0<\/span><\/p>\n<p><b>Services: <\/b><span style=\"font-weight: 400;\"><a class=\"custom-link-content\" href=\"https:\/\/www.kochava.com\/deep-linking\/\" target=\"_blank\" rel=\"noopener\">SmartLink&#x2122; Deep Linking Suite <\/a>, Privacy-Durable Attribution, <a class=\"custom-link-content\" href=\"https:\/\/www.kochava.com\/data-marketplace\/#identity-resolution\" target=\"_blank\" rel=\"noopener\">IdentityLink\u00ae <\/a>, <a class=\"custom-link-content\" href=\"https:\/\/www.kochava.com\/product\/ad-fraud-prevention\/traffic-verifier\/\" target=\"_blank\" rel=\"noopener\">Fraud Prevention with Traffic Verifier\u00ae<\/a>, <a class=\"custom-link-content\" href=\"https:\/\/www.kochava.com\/product\/marketing-mix-modeling\/\" target=\"_blank\" rel=\"noopener\">Always-On Incremental Measurement (AIM) by Kochava<\/a>[\/vc_column_text][vc_column_text]<a class=\"custom-link-content\" href=\"https:\/\/www.kochava.com\/\" target=\"_blank\" rel=\"noopener\">Kochava<\/a><span id=\"m_560037013486957908m_-2417094373613326513gmail-docs-internal-guid-56a3078c-7fff-a467-9f99-cee7243c03ed\">\u00a0is a real-time data solutions company offering the leading omnichannel measurement and attribution solutions for data-driven marketers. Kochava empowers advertisers and publishers to measure what matters with tools that deliver better insights and actionable data in one operational platform.<\/span>[\/vc_column_text][vc_column_text]<b>Pricing: <\/b>Kochava offers a free plan (Free App Analytics), as well as paid plans (Foundation, Advanced, and Enterprise) with flexible and affordable rates depending on monthly active users (MAU) or attributed conversions.[\/vc_column_text][vc_custom_heading text=&#8221;Unique Benefits&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23191536&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-subheading&#8221;][vc_column_text]<span class=\"underline-custom-long\" style=\"font-weight: 400;\">IdentityLink&#x2122;:<\/span>\u00a0Kochava&#8217;s cross-device identity resolution allows marketers to follow a user&#8217;s journey across platforms, from mobile to connected TV (CTV), web to gaming console, and all other connected devices. <\/span>[\/vc_column_text][vc_column_text]<span class=\"underline-custom-long\" style=\"font-weight: 400;\">Enhanced CTV Support<\/span>: Kochava hosts the largest footprint of connected TV (CTV) and streaming media partnerships, enabling advertisers to activate and measure campaigns accurately across major CTV platforms.<\/p>\n<p>[\/vc_column_text][vc_column_text]<span class=\"underline-custom-long\" style=\"font-weight: 400;\">Always-On Incremental Measurement (AIM) <\/span>by Kochava: AIM is a next-generation marketing mix modeling add-on solution that works with advertisers using Kochava or any other MMP. It enables marketers to future-proof their growth in the face of ad signal loss and rapidly optimize their campaigns based on incrementality, channel saturation, seasonality, and other factors not available with last-touch attribution.[\/vc_column_text][vc_custom_heading text=&#8221;Singular:&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-heading blue-back&#8221; link=&#8221;url:%23|||&#8221;][vc_single_image image=&#8221;522&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;single-post-image-back&#8221;][vc_column_text]<span style=\"font-weight: 400;\"><strong>Founded in<\/strong> 2014<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong># of employees:<\/strong> 100+\u00a0<\/span><\/p>\n<p><b>Services: <\/b><a class=\"custom-link-content\" href=\"https:\/\/www.singular.net\/marketing-data\/marketing-etl\"><span style=\"font-weight: 400;\">Marketing ETL<\/span><\/a>, <a class=\"custom-link-content\" href=\"https:\/\/www.singular.net\/marketing-analytics\/roi-performance-analytics\">Performance Analytics<\/a>, <a class=\"custom-link-content\" href=\"https:\/\/www.singular.net\/marketing-data\/mobile-attribution\">Unified Marketing Data,<\/a> and <a class=\"custom-link-content\" href=\"https:\/\/www.singular.net\/marketing-analytics\/fraud-prevention\">Fraud Prevention<\/a>[\/vc_column_text][vc_column_text]<a class=\"custom-link-content\" href=\"https:\/\/www.singular.net\/\" target=\"_blank\" rel=\"noopener\">Singular<\/a><span style=\"font-weight: 400;\"> offers comprehensive solutions for mobile attribution, marketing analytics, cost aggregation, fraud prevention, ad monetization, and a marketing ETL to push data directly into your internal database.<\/span>[\/vc_column_text][vc_column_text]<b>Pricing: <\/b><span style=\"font-weight: 400;\">Singular offers pricing packages based on ad spend (unlike other MMP\u2019s non-organic installs model) and includes fixed pricing for features.<\/span>[\/vc_column_text][vc_custom_heading text=&#8221;Unique Benefits&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23191536&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-subheading&#8221;][vc_column_text]<span class=\"underline-custom-long\" style=\"font-weight: 400;\">Smart Data Governance:<\/span><span style=\"font-weight: 400;\"> The platform automatically unifies disparate data sets, enabling mobile marketers to get an in-depth view of true ROI. Cost aggregation helps view the entire ad spend in one place.\u00a0<\/span>[\/vc_column_text][vc_column_text]<span class=\"underline-custom-long\" style=\"font-weight: 400;\">Custom Fraud Prevention Solution:<\/span><span style=\"font-weight: 400;\"> Singular has a customizable fraud prevention solution. Marketers can personalize their fraud prevention strategy to fit their business needs.<\/span>[\/vc_column_text][vc_column_text]<span class=\"underline-custom-long\" style=\"font-weight: 400;\">Cross-Channel Creative Reporting:<\/span><span style=\"font-weight: 400;\"> Marketers can group and evaluate creative sets (based on build-in image recognition capabilities) and identify the creative themes that resonate with their customers.\u00a0<\/span>[\/vc_column_text][vc_custom_heading text=&#8221;Tenjin:&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-heading purple-back&#8221; link=&#8221;url:%23|||&#8221;][vc_single_image image=&#8221;733&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;single-post-image-back&#8221;][vc_column_text]<span style=\"font-weight: 400;\"><strong>Founded in<\/strong> 2014<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong># of employees:<\/strong> 20+\u00a0<\/span><\/p>\n<p><b>Services: <\/b><span style=\"font-weight: 400;\"><a class=\"custom-link-content\" href=\"https:\/\/www.tenjin.io\/#free-attribution\">Free Attribution<\/a>, <a class=\"custom-link-content\" href=\"https:\/\/www.tenjin.io\/#ad-revenue\">Ad Revenue Tracking<\/a>, and <a class=\"custom-link-content\" href=\"https:\/\/www.tenjin.io\/#cost-aggregation\">Cost Aggregation<\/a><\/span>[\/vc_column_text][vc_column_text]<a class=\"custom-link-content\" href=\"https:\/\/www.tenjin.io\/\" target=\"_blank\" rel=\"noopener\">Tenjin<\/a><b>\u00a0<\/b><span style=\"font-weight: 400;\">is a free mobile measurement platform. Tenjin\u2019s platform consolidates user-level marketing data from more than 300 industry-leading ad networks and acquisition sources. Tenjin knows the mobile gaming space, especially when it comes to ad-supported gaming.\u00a0<\/span>[\/vc_column_text][vc_column_text]<b>Pricing: <\/b>Tenjin\u2019s \u201cpay-as-you-grow\u201d model begins with a Starter tier (fewer than 2000 paid conversions per month) that includes free dashboard access; There&#8217;s also an <a class=\"custom-link-content\" href=\"https:\/\/tenjin.com\/pricing\/\" target=\"_blank\" rel=\"noopener\">all inclusive plan<\/a>.<\/p>\n<p>&nbsp;[\/vc_column_text][vc_custom_heading text=&#8221;Unique Benefits&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23191536&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-subheading&#8221;][vc_column_text]<span class=\"underline-custom-long\" style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hands-On Growth Training<\/span>: <\/span><span style=\"font-weight: 400;\">Tenjin offers in-person training resources, and walk their clients through real-life use cases for app growth, ensuring clients fully understand how to use <\/span><span style=\"font-weight: 400;\">the tools at their disposal.\u00a0<\/span>[\/vc_column_text][vc_column_text]<span class=\"underline-custom-long\" style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Data Warehousing and Automation Tools<\/span>: <\/span><span style=\"font-weight: 400;\">Tenjin maintains a data warehousing platform \u2014 called DataVault \u2014 that stores raw data for custom analysis. DataVault can be used to analyze metrics like lifetime value, workflow automation, bidding, and more.\u00a0<\/span>[\/vc_column_text][vc_column_text]<span class=\"underline-custom\" style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Free Pricepoint<\/span>: <\/span><span style=\"font-weight: 400;\">Tenjin is one of the only MMPs to offer an intuitive, free ROI dashboard that gathers cost data, attribution metrics, and ad revenue data all in one place, allowing users to easily make data-driven decisions and save time when assessing user acquisition. It also makes for a much easier and lower-cost evaluation process.<\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n\t\t\t\t\t\t<\/div><!-- .entry-content -->\n\t\t\t\t\t<\/div><!-- wp-show-posts-inner --><div class=\"wpsp-clear\"><\/div><\/article><\/section><!-- .wp-show-posts -->[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;gap-in-end-single single-subcat-widget&#8221;][vc_column_text][\/vc_column_text][vc_single_image image=&#8221;695&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;stick-img-holder-single hide-mobile&#8221;][vc_column_text el_class=&#8221;white-sticky hide-mobile&#8221;]<span style=\"font-weight: 400;\">\u201cI viewed, I clicked, I converted\u201d <\/span>[\/vc_column_text][vc_single_image image=&#8221;267&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;hide-mobile&#8221;][vc_column_text]<!-- Widget Shortcode --><div id=\"custom_html-6\" class=\"widget_text widget widget_custom_html widget-shortcode area-sidebar-form \"><div class=\"textwidget custom-html-widget\"><div class=\"subscribe-footer-from-holder sidebar-form-intouch\">\r\n<h3>Looking for app growth opportunities?<\/h3>\r\n<p>Leave your email and we'll get \r\nback to you!<\/p>\r\n<form id=\"subscribe-footer-from\" class=\"subscribe-footer-from\">\r\n\t<div class=\"subscribe-footer-from-email-holder\"><input type=\"email\" class=\"subscribe-footer-email\" placeholder=\"Enter your email\"><\/div>\r\n<button data-sitekey=\"6Lcl6eIkAAAAAIJsyVC0Qmc2ZTAgfz3pqyAeJjYI\" data-callback=\"onSubscribeFooterSubmit\" data-action=\"submit\" class=\"g-recaptcha subscribe-footer-submit\">\r\n\tGet in Touch\r\n<\/button>\r\n<\/form>\r\n<\/div>\r\n<div class='subscribe-footer-from-thankyou gsifthy'>\r\n\t<img alt=\"\" src=\"\/glossary\/wp-content\/uploads\/2020\/08\/02.svg\">\r\n<h3>Thank you for your interest!<\/h3>\r\n<p>Our team will contact you with more details.<\/p>\r\n<\/div>\r\n<div class=\"search-sidebar-footer-holder gisf\"><\/div><\/div><\/div><!-- \/Widget Shortcode -->[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row el_class=&#8221;front-hero-section&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1582730807176{background-image: url(https:\/\/persona.ly\/glossary\/\/wp-content\/uploads\/2020\/02\/group-19.svg?id=58) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221; el_class=&#8221;hero-first-section&#8221;][vc_column_text el_class=&#8221;page-heading&#8221; css=&#8221;.vc_custom_1591621498658{margin-top: 30px !important;}&#8221;] UA Glossary [\/vc_column_text][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;60&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;hero-section-image&#8221;][\/vc_column][\/vc_row][vc_section css=&#8221;.vc_custom_1583429011820{background-image: url(https:\/\/persona.ly\/glossary\/\/wp-content\/uploads\/2020\/03\/bg_repeater_with_bg_svg.svg?id=320) !important;}&#8221; el_class=&#8221;post-content-section archive-page-custom single-subcat&#8221;][vc_row el_class=&#8221;covered-grace-font&#8221;][vc_column width=&#8221;2\/3&#8243; 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