[vc_row el_class=”front-hero-section”][vc_column width=”1\/2″ css=”.vc_custom_1582730807176{background-image: url(https:\/\/persona.ly\/glossary\/\/wp-content\/uploads\/2020\/02\/group-19.svg?id=58) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}” el_class=”hero-first-section”][vc_column_text el_class=”page-heading” css=”.vc_custom_1593096625729{margin-top: 30px !important;}”]<\/p>\n

UA Glossary<\/span><\/a><\/h1>\n

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Your source for everything mobile UA, from the basics to contentious standards, the glossary can help and inform both aspiring growth managers and experienced mobile app developers<\/p>\n[\/vc_column_text]

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  Performance Metrics<\/h1>\n

  <\/span><\/div><\/li><\/ul><\/div>

  • <\/p>App Growth Metrics - The Key User Acquisition Metrics To Follow<\/a>

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  • <\/p>The Cornerstone KPIs for Mobile UA<\/a>

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  • <\/p>Creative Testing - Multi-Armed Bandit vs. A\/B Testing<\/a>

    <\/p><\/li><\/li><\/ul><\/div>[vc_raw_js]JTNDc2NyaXB0JTNFJTBBJTI4ZnVuY3Rpb24lMjglMjQlMjklN0IlMEElMjQlMjglMjcuY2hhbmdlLXRleHQtdG8taGVhZGluZyUyMC5mcm9udC1wYWdlLWNhdC1saXN0JTIwYSUyNyUyOS53cmFwJTI4JTI3JTNDaDMlM0UlM0MlMkZoMyUzRSUyNyUyOSUwQSU3RCUyOSUyOGpRdWVyeSUyOSUwQSUzQyUyRnNjcmlwdCUzRQ==[\/vc_raw_js][\/vc_column][vc_column width=”1\/3″][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    [vc_row el_class=”front-hero-section”][vc_column width=”1\/2″ css=”.vc_custom_1582730807176{background-image: url(https:\/\/persona.ly\/glossary\/\/wp-content\/uploads\/2020\/02\/group-19.svg?id=58) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}” el_class=”hero-first-section”][vc_column_text el_class=”page-heading” css=”.vc_custom_1593096625729{margin-top: 30px !important;}”] UA Glossary [\/vc_column_text][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”60″ img_size=”full” alignment=”center” el_class=”hero-section-image”][\/vc_column][\/vc_row][vc_section css=”.vc_custom_1583428025692{background-image: url(https:\/\/persona.ly\/glossary\/\/wp-content\/uploads\/2020\/03\/bg_repeater_with_bg_svg.svg?id=320) !important;}” el_class=”post-content-section archive-page-custom”][vc_row el_class=”covered-grace-font”][vc_column width=”2\/3″ el_class=”gap-in-end change-text-to-heading”][vc_raw_js]JTNDc2NyaXB0JTNFJTBBJTI4ZnVuY3Rpb24lMjglMjQlMjklN0IlMEElMjQlMjglMjcuY2hhbmdlLXRleHQtdG8taGVhZGluZyUyMC5mcm9udC1wYWdlLWNhdC1saXN0JTIwYSUyNyUyOS53cmFwJTI4JTI3JTNDaDMlM0UlM0MlMkZoMyUzRSUyNyUyOSUwQSU3RCUyOSUyOGpRdWVyeSUyOSUwQSUzQyUyRnNjcmlwdCUzRQ==[\/vc_raw_js][\/vc_column][vc_column width=”1\/3″][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"\n