<div class="sub-cat-page-holder"><div class="sub-cat-page-img"><img src="https://persona.ly/glossary/wp-content/uploads/2020/02/graph-bar.svg"/></div><div class="sub-cat-page-h-holder"><h2 class="sub-cat-page-title">Performance metrics</h2><h4 class="sub-cat-page-subtitle"><span class="sub-cat-page-subtitle">The Cornerstone KPIs for Mobile UA</span><span class="csr-page-counter"> -> Page <span class="max-for-title">1 of <span class="sub-cat-max-page"></span></span></span></h4></div></div><div class="search-sidebar-holder"><a href="/glossary/"><h3 class="search-sidebar-holder-title">UA Glossary</h3></a>[vc_widget_sidebar sidebar_id="single-page-sidebar" el_class="front-page-sidebar-holder"]<div class="search-sidebar-footer-holder"></div></div>{"id":811,"date":"2020-07-16T13:07:50","date_gmt":"2020-07-16T13:07:50","guid":{"rendered":"https:\/\/persona.ly\/glossary\/?page_id=811"},"modified":"2020-10-20T11:17:00","modified_gmt":"2020-10-20T11:17:00","slug":"the-cornerstone-kpis-for-mobile-ua","status":"publish","type":"page","link":"https:\/\/persona.ly\/glossary\/performance-metrics\/the-cornerstone-kpis-for-mobile-ua\/","title":{"rendered":"The Cornerstone KPIs for Mobile UA"},"content":{"rendered":"<p>[vc_row el_class=&#8221;front-hero-section&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1582730807176{background-image: url(https:\/\/persona.ly\/glossary\/\/wp-content\/uploads\/2020\/02\/group-19.svg?id=58) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221; el_class=&#8221;hero-first-section&#8221;][vc_column_text el_class=&#8221;page-heading&#8221; css=&#8221;.vc_custom_1593096796228{margin-top: 30px !important;}&#8221;]<\/p>\n<h1><a href=\"\/glossary\/\">UA <span class=\"color-ancient\">Glossary<\/span><\/a><\/h1>\n<p>[\/vc_column_text][vc_column_text]<p>Your source for everything mobile UA, from the basics to contentious standards, the glossary can help and inform both aspiring growth managers and experienced mobile app developers<\/p>\n[\/vc_column_text]<div class=\"ult-spacer spacer-69d2ac97e7fc5\" data-id=\"69d2ac97e7fc5\" data-height=\"105\" data-height-mobile=\"0\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"0\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;60&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;hero-section-image&#8221;][\/vc_column][\/vc_row][vc_section css=&#8221;.vc_custom_1583429011820{background-image: url(https:\/\/persona.ly\/glossary\/\/wp-content\/uploads\/2020\/03\/bg_repeater_with_bg_svg.svg?id=320) !important;}&#8221; el_class=&#8221;post-content-section archive-page-custom single-subcat&#8221;][vc_row el_class=&#8221;covered-grace-font&#8221;][vc_column width=&#8221;2\/3&#8243; el_class=&#8221;gap-in-end-single&#8221;][vc_column_text][\/vc_column_text][vc_column_text]<style>.wp-show-posts-columns#wpsp-813 {margin-left: -2em; }.wp-show-posts-columns#wpsp-813 .wp-show-posts-inner {margin: 0 0 2em 2em; }<\/style><section id=\"wpsp-813\" class=\" wp-show-posts\" style=\"\"><article class=\" wp-show-posts-single wpsp-clearfix post-818 post type-post status-publish format-standard hentry category-the-cornerstone-kpis-for-mobile-ua tag-arpu tag-kpi tag-ltv tag-mobile-ua tag-mobile-ua-kpi tag-predictive-kpis tag-retention-rate tag-roas tag-user-acquisition\" itemtype=\"http:\/\/schema.org\/CreativeWork\" itemscope><div class=\"wp-show-posts-inner\" style=\"\">\t\t\t\t\t\t<header class=\"wp-show-posts-entry-header\">\n\t\t\t\t\t\t\t<h1 class=\"wp-show-posts-entry-title\" itemprop=\"headline\"><a href=\"https:\/\/persona.ly\/glossary\/the-cornerstone-kpis-for-mobile-ua\/\" rel=\"bookmark\">The Cornerstone KPIs for Mobile UA<\/a><\/h1><div class=\"wp-show-posts-entry-meta wp-show-posts-entry-meta-below-title post-meta-inline\"><span class=\"wp-show-posts-posted-on wp-show-posts-meta\">\n\t\t\t\t\t<a href=\"https:\/\/persona.ly\/glossary\/the-cornerstone-kpis-for-mobile-ua\/\" title=\"1:11 pm\" rel=\"bookmark\"><time class=\"wp-show-posts-entry-date published\" datetime=\"2022-07-16T13:11:48+00:00\" itemprop=\"datePublished\">July 16, 2022<\/time><time class=\"wp-show-posts-updated\" datetime=\"2023-01-04T11:35:50+00:00\" itemprop=\"dateModified\">January 4, 2023<\/time><\/a>\n\t\t\t\t<\/span><\/div>\t\t\t\t\t\t<\/header><!-- .entry-header -->\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"wp-show-posts-entry-content\" itemprop=\"text\">\n\t\t\t\t\t\t\t<p>[vc_row][vc_column el_class=&#8221;normal-text&#8221;][vc_custom_heading text=&#8221;Valuable KPIs for running mobile ad campaigns<br \/>\n&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23191536&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-subheading&#8221;][vc_column_text]<span style=\"font-weight: 400;\">KPI stands for Key Performance Indicator. KPIs have a measurable value that helps companies understand the effectiveness of their efforts in achieving their key business objectives. In mobile marketing, KPIs are metrics that are used to assess the performance of a marketing campaign.\u00a0\u00a0<\/span>[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">In this entry, we will focus on mobile marketing KPIs and which indicators are the most valuable for both established apps as well as growing apps and why they are crucial for success.\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column el_class=&#8221;normal-text&#8221;][vc_single_image image=&#8221;822&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;single-post-image-back&#8221;][\/vc_column][\/vc_row][vc_row][vc_column el_class=&#8221;normal-text&#8221;][vc_custom_heading text=&#8221;The importance of KPIs&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-heading blue-back&#8221; link=&#8221;url:%23|||&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Setting the correct KPIs is essential to improving app performance and mobile ad campaigns. Examining retention, ROAS, or mid-funnel events (like game levels)\u00a0 can help understand where further improvement can be driven from &#8211; if there\u2019s an isolated issue that warrants changes to improve the in-app user experience or if there\u2019s a required change to the way the campaign is managed.\u00a0\u00a0<\/span>[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">The most basic KPIs are the <\/span><strong>campaign indicators:<\/strong><span style=\"font-weight: 400;\"> impressions, clicks, installs, CTR, and cost. Then there are the <\/span><strong>in-app indicators:<\/strong><span style=\"font-weight: 400;\"> retention, monetization, active users, and events, and the <\/span><strong>relative and predicted KPIs:<\/strong><span style=\"font-weight: 400;\"> LTV and ROAS.\u00a0<\/span>[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">Each app uses different KPIs to measure the success of marketing campaigns, according to its goals. Different apps that rely on different business models may set different KPIs &#8211; an app that relies on ad revenue will most likely set retention rate as the most important KPI, while an app that relies on IAP might focus more on ARPU.\u00a0\u00a0<\/span>[\/vc_column_text][vc_custom_heading text=&#8221;Retention Rate &#8221; font_container=&#8221;tag:h3|text_align:left|color:%23191536&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-subheading&#8221;][vc_column_text]<span style=\"font-weight: 400;\">One of the most commonly used KPI is the retention rate. Retention rate is calculated as the ratio of users who opened the app in several time points: install day (day 0), day 1, day 7, and day 30. This metric is used by all apps, regardless of their monetization model, it\u2019s easy to calculate, and provides useful data (such as general app performance, correlation with ROI).\u00a0<\/span>[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">It\u2019s an extremely useful KPI in the increasingly competitive environment of app development &#8211; it indicates users\u2019 loyalty to the app (higher retention means users keep choosing to come back to the app instead of its competitors), and when <\/span><a class=\"custom-link-content\" href=\"https:\/\/www.adjust.com\/blog\/what-makes-a-good-retention-rate\/\"><span style=\"font-weight: 400;\">around 70% of users abandon apps on the first day of use<\/span><\/a><span style=\"font-weight: 400;\">, retaining users is challenging and critical, and therefore, retention should always be measured.\u00a0<\/span>[\/vc_column_text]<div class=\"aio-icon-component   info-noty style_1\"><div id=\"Info-box-wrap-1994\" class=\"aio-icon-box left-icon\" style=\"\"  ><div class=\"aio-icon-left\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:71px;background:rgba(255,255,255,0.01);display:inline-block;\" >\n\t<img class=\"img-icon\" alt=\"null\" src=\"https:\/\/persona.ly\/glossary\/wp-content\/uploads\/2020\/03\/combined-shape-1.svg\"\/>\n<\/div><\/div><\/div><\/div><div class=\"aio-ibd-block\"><div class=\"aio-icon-header\" ><h3 class=\"aio-icon-title ult-responsive\"  data-ultimate-target='#Info-box-wrap-1994 .aio-icon-title'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"color:#191536;\">Retention Wars<\/h3><\/div> <!-- header --><div class=\"aio-icon-description ult-responsive\"  data-ultimate-target='#Info-box-wrap-1994 .aio-icon-description'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"color:#191536;\"><span style=\"font-weight: 400;\">Industry changes like the increasing number of apps available for download, resulting in greater competition, the capabilities of new devices, and the decrease in attention span all cause a greater challenge to retain users.\u00a0<\/span><\/div> <!-- description --><\/div> <!-- aio-ibd-block --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component -->[vc_column_text]<span style=\"font-weight: 400;\">Retention rates are important but do not stand alone. There are some caveats to it.\u00a0 <\/span>[\/vc_column_text][vc_column_text]<!-- Widget Shortcode --><div id=\"custom_html-7\" class=\"widget_text widget widget_custom_html widget-shortcode area-sidebar-form-mobile \"><div class=\"textwidget custom-html-widget\"><div class=\"subscribe-footer-from-holder sidebar-form-intouch\">\r\n<h3>Looking for app growth opportunities?<\/h3>\r\n<p>Leave your email and we'll get \r\nback to you!<\/p>\r\n<form class=\"subscribe-footer-from\">\r\n\t<div class=\"subscribe-footer-from-email-holder\"><input type=\"email\" class=\"subscribe-footer-email\" placeholder=\"Enter your email\"><\/div>\r\n<button class=\"subscribe-footer-submit\">\r\n\tGet in Touch\r\n<\/button>\r\n<\/form>\r\n<\/div>\r\n<div class='subscribe-footer-from-thankyou gsifthy'>\r\n\t<img alt=\"\" src=\"\/glossary\/wp-content\/uploads\/2020\/08\/02.svg\">\r\n<h3>Thank you for your interest!<\/h3>\r\n<p>Our team will contact you with more details.<\/p>\r\n<\/div>\r\n<div class=\"search-sidebar-footer-holder gisf\"><\/div><\/div><\/div><!-- \/Widget Shortcode -->[\/vc_column_text][vc_custom_heading text=&#8221;The limitations of Retention Rates&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23191536&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-subheading&#8221;][vc_column_text]<\/p>\n<ol class=\"default-list\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">While it doesn\u2019t take long to gain retention rates (D1 retention is also meaningful), this KPI itself does not stand on its own.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The retention rate does not account for the length of the session (which may indicate the quality of the user or the quality of the app).\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The retention rate does not factor in the cost to acquire or retain a user. It can be used to deduct the cost of a \u201cretained\u201d user, but retention alone is not enough to conclude costs.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Following the previous points &#8211; high retention rates don\u2019t necessarily guarantee to generate value for the business. Having a lot of users continuously using the app but not making any in-app purchases is nice to have, but not always sustainable as a business model. <\/span><\/li>\n<\/ol>\n<p>[\/vc_column_text][vc_custom_heading text=&#8221;Predictive KPIs &#8211; How to realize your acquisition potential &#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-heading purple-back&#8221; link=&#8221;url:%23|||&#8221;][vc_custom_heading text=&#8221;ARPU (Average Revenue Per User)&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23191536&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-subheading&#8221;][vc_column_text]<span style=\"font-weight: 400;\">The average revenue per user (ARPU, AKA ARPDAU\/average revenue per daily active user) is another useful KPI for mobile marketing. ARPU can help predict the maximum amount that should be paid to acquire a new user and raise a red flag when a campaign is predicted to be unprofitable.\u00a0<\/span>[\/vc_column_text]<div class=\"aio-icon-component   error-noty style_1\"><div id=\"Info-box-wrap-6972\" class=\"aio-icon-box left-icon\" style=\"\"  ><div class=\"aio-icon-left\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:71px;background:rgba(255,255,255,0.01);display:inline-block;\" >\n\t<img class=\"img-icon\" alt=\"null\" src=\"https:\/\/persona.ly\/glossary\/wp-content\/uploads\/2020\/03\/combined-shape.svg\"\/>\n<\/div><\/div><\/div><\/div><div class=\"aio-ibd-block\"><div class=\"aio-icon-header\" ><h3 class=\"aio-icon-title ult-responsive\"  data-ultimate-target='#Info-box-wrap-6972 .aio-icon-title'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"color:#191536;\">ARPU Requires Stability <\/h3><\/div> <!-- header --><div class=\"aio-icon-description ult-responsive\"  data-ultimate-target='#Info-box-wrap-6972 .aio-icon-description'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"color:#191536;\"><span style=\"font-weight: 400;\">Since ARPU is the <\/span><b>average revenue<\/b><span style=\"font-weight: 400;\"> it can only be used to predict profitability in stable apps &#8211; where users\u2019 behavior is somewhat constant. If there are significant changes in the app or it\u2019s still in early development stages, it may be misleading.\u00a0<\/span><\/div> <!-- description --><\/div> <!-- aio-ibd-block --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component -->[vc_custom_heading text=&#8221;ROAS&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23191536&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-subheading&#8221;][vc_column_text]<span style=\"font-weight: 400;\">ROAS (Return on ad spend) is probably <\/span><b>the most commonly used KPI for predicting profitability<\/b><span style=\"font-weight: 400;\">. ROAS is considered to be more useful than retention rate and ARPU since it incorporates core inputs of profit: revenue generation, as a percentage of the cost. Another advantage of ROAS is that it\u2019s easy to calculate (unlike LTV).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Specifically, week 0 ROAS is as common a KPI as D7 retention. Since it takes only one week, while still capturing data from the different days of the week (thus factoring in the effect different days have on the performance of an ad campaign), and provides predictability, i.e actionable insights.\u00a0<\/span>[\/vc_column_text]<div class=\"aio-icon-component   info-noty blue-noty style_1\"><div id=\"Info-box-wrap-5047\" class=\"aio-icon-box left-icon\" style=\"\"  ><div class=\"aio-icon-left\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:71px;background:rgba(255,255,255,0.01);display:inline-block;\" >\n\t<img class=\"img-icon\" alt=\"Info Container\" src=\"https:\/\/persona.ly\/glossary\/wp-content\/uploads\/2020\/03\/combined-shape-2.svg\"\/>\n<\/div><\/div><\/div><\/div><div class=\"aio-ibd-block\"><div class=\"aio-icon-header\" ><h3 class=\"aio-icon-title ult-responsive\"  data-ultimate-target='#Info-box-wrap-5047 .aio-icon-title'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"color:#191536;\">Cohort Your Users<\/h3><\/div> <!-- header --><div class=\"aio-icon-description ult-responsive\"  data-ultimate-target='#Info-box-wrap-5047 .aio-icon-description'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"color:#191536;\"><span style=\"font-weight: 400;\">When using metrics such as ROAS and ARPU\\ARPUDAU make sure to cohort your users. Cohorting your users ensures that you understand their actual revenue generation in the intended time frame and that the results aren\u2019t skewed by users who are generating revenue from other acquisition cohorts.\u00a0<\/span><\/div> <!-- description --><\/div> <!-- aio-ibd-block --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component -->[vc_custom_heading text=&#8221;LTV (Life Time Value)&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23191536&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-subheading&#8221;][vc_column_text]<span style=\"font-weight: 400;\">LTV is at the top of the KPI list and is known for being the most useful KPI for quickly assessing whether a campaign will turn a profit down the line. LTV encapsulates both user retention and monetization, and once it\u2019s established, it\u2019s fast to predict profitability &#8211; once CPI or cost per paying user are established.<\/span>[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">The reason it\u2019s not as common and widely used as the #1 KPI might be related to some of its disadvantages:\u00a0<\/span><\/p>\n<ul class=\"default-list\">\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">It requires the app to be established and stable. Even when it\u2019s based as an app, it takes more time and effort to calculate and maintain (requiring dedicated analysts or data scientists), compared to other KPIs.<\/span><\/li>\n<\/ul>\n<ul class=\"default-list\">\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">There are innumerable ways to calculate LTV and no guarantees as to which way is the most accurate, as with any prediction, it\u2019s an ongoing process with plenty of trial and error.<\/span><\/li>\n<\/ul>\n<ul class=\"default-list\">\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Once you have an LTV model you must maintain it &#8211; making sure it\u2019s well trained but not overtrained, i.e that your predictions show actual results from a realistic group of users and not the skewed results from your most loyal and lucrative users.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_custom_heading text=&#8221;Choosing your key KPIs&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-heading blue-back&#8221; link=&#8221;url:%23|||&#8221;][vc_custom_heading text=&#8221;The move from D7 ROAS to LTV&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23191536&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-subheading&#8221;][vc_column_text]<span style=\"font-weight: 400;\">When choosing which KPIs should determine your course of action and lead forward your UA campaigns, every marketer needs to consider the state of their app (an established stabilized app, an established app that recently went through a significant change, or an app in growth, that still requires a lot of \u2018figuring out\u2019) and choose accordingly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your app is still at its early stages and if you\u2019re still changing and developing as you grow, focus on retention and ROAS. Connect them to meaningful events in the user journey and use them as <\/span><b>potential indicators, not a full-proof source of truth for the future.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your app is established and stable, i.e has an established user journey &#8211; make use of predictive KPIs, become a <\/span><i><span style=\"font-weight: 400;\">soothsayer<\/span><\/i><span style=\"font-weight: 400;\">, know what to expect. This is the time to start using LTV and gain insights into the value of your users <\/span><b>in the long run<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ROAS, as previously mentioned, is a useful KPI. It\u2019s not too hard to calculate, it&#8217;s predictive (to a degree), it incorporates both cost and revenue, and it can be pretty quick to provide conclusions. LTV is quite a bit more complex and that\u2019s why some app developers may abstain from using it.\u00a0<\/span>[\/vc_column_text][vc_custom_heading text=&#8221;Why LTV is worth the effort: &#8221; font_container=&#8221;tag:h3|text_align:left|color:%23191536&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;styled-subheading&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Since mobile app marketing is on the rise and data is becoming more granular, companies need to use the tools at their disposal and choose KPIs that are as relevant as possible to the company\u2019s bottom line.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">LTV is not easy to determine (there\u2019s no one way that is the correct way) and will likely require adjustments as the app undergoes major changes, but when it\u2019s set correctly, it can measure gross-revenue and performance over time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s easy to invest time with the KPIs that are right in front of you, like downloads, CTR, impressions, and so on, but if your users aren\u2019t converting, aren\u2019t spending money in-app (or buying a subscription &#8211; depending on the monetization model), these interactions have no long-term value. LTV provides an overview of your users and helps determine what are realistic CPAs and CPIs.\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n\t\t\t\t\t\t<\/div><!-- .entry-content -->\n\t\t\t\t\t<\/div><!-- wp-show-posts-inner --><div class=\"wpsp-clear\"><\/div><\/article><\/section><!-- .wp-show-posts -->[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;gap-in-end-single single-subcat-widget&#8221;][vc_column_text][\/vc_column_text][vc_column_text el_class=&#8221;white-sticky hide-mobile&#8221;]<span style=\"font-weight: 400;\">In-app events speak louder than installs.<\/span>[\/vc_column_text][vc_single_image image=&#8221;715&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;hide-mobile&#8221;][vc_column_text]<!-- Widget Shortcode --><div id=\"custom_html-6\" class=\"widget_text widget widget_custom_html widget-shortcode area-sidebar-form \"><div class=\"textwidget custom-html-widget\"><div class=\"subscribe-footer-from-holder sidebar-form-intouch\">\r\n<h3>Looking for app growth opportunities?<\/h3>\r\n<p>Leave your email and we'll get \r\nback to you!<\/p>\r\n<form id=\"subscribe-footer-from\" class=\"subscribe-footer-from\">\r\n\t<div class=\"subscribe-footer-from-email-holder\"><input type=\"email\" class=\"subscribe-footer-email\" placeholder=\"Enter your email\"><\/div>\r\n<button data-sitekey=\"6Lcl6eIkAAAAAIJsyVC0Qmc2ZTAgfz3pqyAeJjYI\" data-callback=\"onSubscribeFooterSubmit\" data-action=\"submit\" class=\"g-recaptcha subscribe-footer-submit\">\r\n\tGet in Touch\r\n<\/button>\r\n<\/form>\r\n<\/div>\r\n<div class='subscribe-footer-from-thankyou gsifthy'>\r\n\t<img alt=\"\" src=\"\/glossary\/wp-content\/uploads\/2020\/08\/02.svg\">\r\n<h3>Thank you for your interest!<\/h3>\r\n<p>Our team will contact you with more details.<\/p>\r\n<\/div>\r\n<div class=\"search-sidebar-footer-holder gisf\"><\/div><\/div><\/div><!-- \/Widget Shortcode -->[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row el_class=&#8221;front-hero-section&#8221;][vc_column width=&#8221;1\/2&#8243; 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