{"id":93,"date":"2022-03-16T12:58:27","date_gmt":"2022-03-16T12:58:27","guid":{"rendered":"https:\/\/persona.ly\/glossary\/attribution\/getting-ready-for-ios-14-5-an-extensive-guide-for-mobile-marketers\/"},"modified":"2022-12-11T12:40:27","modified_gmt":"2022-12-11T12:40:27","slug":"getting-ready-for-ios-14-5-an-extensive-guide-for-mobile-marketers","status":"publish","type":"page","link":"https:\/\/persona.ly\/glossary\/attribution\/getting-ready-for-ios-14-5-an-extensive-guide-for-mobile-marketers\/","title":{"rendered":"Getting Ready for iOS 14.5 – An Extensive Guide for Mobile Marketers"},"content":{"rendered":"\n
\"Getting<\/figure>\n\n\n\n

The release of iOS 14.5 is fast approaching. In order to help advertisers successfully transition, we\u2019ve created this checklist. We\u2019ve combined some of the basics along with some less-obvious and more than note-worthy changes.\u00a0
We believe the combination of the two is a recipe for success. If you\u2019ve already been through the basics – just skip to the relevant sections.<\/p>\n\n\n\n

The Checklist:<\/h3>\n\n\n\n
    \n
  1. Update your MMP\u2019s SDK<\/a><\/li>\n\n\n
  2. Confirm DSPs\u2019 integration with your MMP.\u00a0<\/a><\/li>\n\n\n
  3. Set Up a Conversion Value<\/a><\/li>\n\n\n
  4. Understand Your MMP\u2019s Solution<\/a><\/li>\n\n\n
  5. Understand Your DSP\u2019s Solution<\/a><\/li>\n\n\n
  6. The Bottom Line<\/a><\/li>\n<\/ol>\n\n\n\n

    In our previous post, User Acquisition and Retargeting in iOS 14 here<\/a>, we\u2019ve covered the absolute basics:<\/p>\n\n\n\n

      \n
    1. The expected changes<\/a><\/li>\n\n\n
    2. What internal data will be available for publishers<\/a><\/li>\n\n\n
    3. Attribution using SKAdnetwork<\/a><\/li>\n\n\n
    4. Retargeting post-iOS 14.5<\/a><\/li>\n\n\n
    5. Fraud in iOS 14<\/a><\/li>\n\n\n
    6. Important steps DSPs can take when running campaigns without IDFA (such as contextual targeting and frequency capping).\u00a0<\/a><\/li>\n<\/ol>\n\n\n\n

      Unlike our previous post<\/a>, which is a great resource for anyone interested in the big picture overall overview of the upcoming changes, this post is a deep dive into the changes<\/strong>, what changes and preparations should be made, what to expect in your first SKAN UA campaigns, and more.\u00a0<\/a><\/p>\n\n\n