Using our proprietary Dynamic Audiences segmentation engine, Persona.ly's DSP can define user segments based on their in-app behavior to drive desired ROAS.
The team at Persona.ly had repeatedly shown that they are good at what they do and responded promptly to all changes. A team of professionals and campaigns that achieved the required KPIs – what else could one ask for?
50%
below CPA goal
250%
above ROAS goal
Our algorithms analyze over 60 data points, including aggregated user-level data from our DMP, before pricing and serving each impression.
Built to solve bigger UA challenges, our ML algorithm has high prediction capabilities by design in order to deliver best-performing campaigns
By slicing and dicing the in-app activity data, Persona.ly identifies and tests various audience segments, detects the users with the most potential to be re-engaged, and displays the ads that are right for them.
Dynamic Ads are created in real-time, based on aggregated past engagement data, offering a custom-made ad experience for the user.
Machine learning algorithm predicts the auction price based on various audience attributes and bids as much as needed to win the impression. Known as bid shading, this technique ensures the optimal bid price without overpaying in the realm of first-price auctions.
Persona.ly has been a great partner and has proven to be a valuable addition to our marketing strategy.
19%
lower D7 FTD Cost vs KPI
We are constantly updating the target audience, allowing us to add to or suppress the audience in real-time.
Our proprietary bidder is integrated with all major SSPs (exchanges) and is able to process more than 2,800,000 in-app ad auctions per second.
Measure the impact and incremental lift of your re-engagement campaigns.
Create and A/B test deep links to the product page and save precious clicks to the target action - without a hassle!
Our dashboard provides our clients with detailed insights into their campaigns and allows them to see where ads were shown to potential users. Additionally, it shows how each creative is performing in real time.
Easily view and analyze the performance of your different creatives - from conversion to click and install, as well as in-app events, retention, and ROAS.
Easily view and analyze the performance of your different creatives - from conversion to click and install, as well as in-app events, retention, and ROAS.
Easily view and analyze the performance of your different creatives - from conversion to click and install, as well as in-app events, retention, and ROAS.
Easily view and analyze the performance of your different creatives - from conversion to click and install, as well as in-app events, retention, and ROAS.
Easily view and analyze the performance of your different creatives - from conversion to click and install, as well as in-app events, retention, and ROAS.
Re-engage churned users and boost Live-Time Value.
