UA Glossary

Your source for everything mobile UA, from the basics to contentious standards, the glossary can help and inform both aspiring growth managers and experienced mobile app developers


  • Attribution

    The importance of attribution, the different attribution models, how to choose an attribution platform, VTA windows, and more...

  • Real-time bidding

    Intro to programmatic user acquisition, the different types of DSPs, the different bidding models, retargeting, and more

  • Performance metrics

    The basics of KPIs, the improtance of specific metrics (IPM, inflated CTR), and creatives testing

  • Fraud prevention

    All about attribution manipulation and how to detect it, impression fraud, event spoofing, and re-brokering and detecting false promises

UA Glossary